AppsFlyer Reviews & Product Details

AppsFlyer is one of the first apps that I open when I come into work. There are 2 reports that I access every day. The performance LTV Metric and the Geograph metric. This gives me info about what our App Partners did in the past 24 hours and also gives me information about where the digital traffic is coming from. AppsFlyer spent a considerable amount of time integrating with our web attribution partner to help us have a complete view of our customers, not only on the device level but on the user level as well. Review collected by and hosted on G2.com.

There is nothing to dislike about this application. It's simply super. Review collected by and hosted on G2.com.

This is a great tool for social media campaigns and all the data analysis and market research conducting most of the ad Campaigns handle through one dashboard and all the Ups and downs related to a particular service or product can be a view from one single place. and also apart from that security and privacy is really high on the product and it's under a reasonable price range so this would be a great benefit for every organization. and also by using this tool, we can manage traffic analysis and able to track the ad campaigns and push them over to specific target of an audience so that it will help a lot for high reachability of the target audience. Review collected by and hosted on G2.com.

I think the interface must be more attractive and I don't see any option to add Linkedin campaigns so if Appsflyer include the LinkedIn campaign option it would be better Review collected by and hosted on G2.com.

I was surprised by the high competitively great social media tool which works not only for data analysis but market research managing my ad Campaigns by an amazing dashboard where you can see in detail any particular product or service. In addition to that, I enjoy the security and privacy without sacrificing traffic analysis to be able to track all ad campaigns to move them forward the audience target. Review collected by and hosted on G2.com.

Not too many downs. I believe Just the interface could improve a bit friendlier. Apart from that I fancied everything. I just recommend the product team try to work to improve the current features to create more customised reports and dashboards. All in order to dig more into the data. Review collected by and hosted on G2.com.

AppsFlyer is a great Mobile Apps analytics software that can be integrated with Google Analytics and AWS as well. The newly designed DashBoard gives complete information about different trends and activity based on Source. Organic and Non Organic App installs can be tracked as well. Different KPIs can be configured which can be measured with a click of a button and in the appropriate intervals. Different configurations like Integrated Partners and Onelink setup can also be set Review collected by and hosted on G2.com.

I can not find points to be not happy with AppsFlyer. It does exactly what it is designed for. Review collected by and hosted on G2.com.

We use AppsFlyer to track our Mobile App campaigns. The tool helps us track each input that the user actions and also get metadata information from all devices. The information can be received from all platforms like iOS and Android. The Regional Data Visualize feature is one of the best that I liked. Each report can be customized and the data mining is well planned that it doesn't utilize too much of BandWidth. Review collected by and hosted on G2.com.

I like everything about AppsFlyer, There is nothing negative that I have to say. Review collected by and hosted on G2.com.

The UI is excellent when it comes to quickly visualizing your performance metrics and breaking it down by source, geo, and event. Review collected by and hosted on G2.com.

AppsFlyer does a decent job of identifying fraud, but not as good as Adjust by a good stretch. It also does a very poor job of easily giving you access to cohorted data. Review collected by and hosted on G2.com.

I really enjoy the data visualization in AppsFlyer and the ability to create custom dashboards based on my company's needs. Creating OneLinks enables us to track our user's journey post click in the app. We currently use Appsflyer as our single source of truth when it comes to reporting our key metrics on a weekly and monthly basis.

I also like having the ability to push custom events from Appsflyer into my paid marketing platforms to further target audiences or optimize for conversion event.

For example, if I want to optimize for account registration, I can push that event into the FB from Appsflyer, and then use that as my goal in setting up a new FB campaign. Having this control and flexibility is incredibly useful and efficient. It also allows me to not rely on dev or tech resources to push these events into the platforms. Review collected by and hosted on G2.com.

The downsides for me of using Appsflyer are the inability to download organic traffic reports. Another (more interesting) thing I've noticed in using Appsflyer is the subtle discrepancies in attribution windows between the Appflyer platform and various other paid platforms (FB/IG, Google, ASA). Review collected by and hosted on G2.com.

* Fraud Protection Tool functionality enables you to better manage the attribution sources and ignore irrelevant ones

* Enables easy tracking of mobile application installations

* Provides data insights and analytics such as retention rate, ROI, conversions, dashboard, reports, etc.

* Easy to integrate with the main marketing channels

* Offers a free demo to test the tool out! Review collected by and hosted on G2.com.

I would like the ability to create more customized reports and dashboards to drill deeper into the data. Otherwise, I have no complaints! Review collected by and hosted on G2.com.

Appsflyer is pretty much the only service provider in the Mobile App Attribution space. Mobile App Attribution being much more difficult than regular Web App Attribution, AppsFlyer features really make it easy for an EndUser to track Mobile Application usage, time spent on the app, and all other aspects related to the user experience. AppsFlyer creates a pool of users segregated by regions and demographics. One of the best features that I like is the Fraud Protection. Review collected by and hosted on G2.com.

There are no dislikes from my side about AppsFlyer. Review collected by and hosted on G2.com.

I have been using AppsFlyer for about 2 years now and it has been a great experience. Using AppsFlyer I am able to track all high level data points like a number of app installations and related revenue that gets generated. All trends can be also tracked from the Main Console. The best part is that these reports can be viewed or modified from the Mobile Device itself. Review collected by and hosted on G2.com.

There is nothing to dislike about AppsFlyer. Review collected by and hosted on G2.com.

We have been using AppsFlyer for the past 3 years and the Segmentation feature is the best feature according to me. We can apply the appropriate logic where the target audience is displayed dynamically. The Data Visualization can be tested first with the integrated Android SDK. We can track integration and non organic install test real time as well. Review collected by and hosted on G2.com.

I do not dislike any features of AppsFlyer Review collected by and hosted on G2.com.

I adore its dashboard on the hole, it is beautifully designed and provides detailed information about the marketing trends through the charts this really helps me to know about the progress by just having a glance on the dash board, as no complex searching is involved. Further its retention reports provide insight of the marketing performance and user retention as well. In addition it provides alerts and notifications to be up to date about the important events and activities. Review collected by and hosted on G2.com.

The mobile application is not so economical, when I compared to the limited features. Moreover other services are serving well and providing excellent performance with professional customer support. Review collected by and hosted on G2.com.

AppsFlyer includes all of the core functionality you'd expect from a mobile attribution solution - SDK that just works, good documentation and suggestions on how to handle event tracking, and integrations with advertisement platforms. Very responsive team and straightforward to setup and get started. They have appropriate plans for apps of any scale, and are open to you trying the product first before making a commitment. Review collected by and hosted on G2.com.

Docs are pretty well-linked to each other once you dig in, but it would be nice if there was an easy way to see recent updates or changes. Review collected by and hosted on G2.com.

It is far most the most authentic tool for carrying out the marketing of our product, it helps me to reach our customers to the most authentic source for purchasing. It prevents any fraud by providing resistance against any unwanted activities. Apps Flyer is a marketing tool that helps our business to grow. Further is collaborated with many applications that really helps in managing the campaigns and provides sources to better engage the audience. Review collected by and hosted on G2.com.

I have major issue with their customer’s services, they take a long pause and it becomes very irritating when you are stuck. Further it takes some time in generating the reports, it won’t be wrong if I say it is slow loading software, especially with time. Moreover It is giving perfect services. Review collected by and hosted on G2.com.

Easy to use, detailed reporting, in depth information. This is by far the best one at helping us catch fraud and allows for us to see the most details. . I have been able to pinpoint unusual user activity easily from the dashboard, integeation is simple and it makes for a very simple set up for any partner to work and share data on their mobile campaigns I think it is much better than a lot of theother ones out there and recomend it to any mobile ea Review collected by and hosted on G2.com.

Loading times can be slow at times on reporting, lagging and and at times the info isnt accurate. Sometimes, the reporting can be overwhleming. the tutorials could use some work and I wish there was a collaborative report that displayed installs as well as the events along side would make it much easier for reporting and relaying it to the team since this is the information we go by when we try to secure more budget or traffic from a given offer Review collected by and hosted on G2.com.

I like that I can at a glance review campaign performance, which makes my budgeting for ad campaigns more seamless and intuitive. The platform is intuitive, the reps are helpful and solution oriented. Review collected by and hosted on G2.com.

Setup and integration wasn't simple and quick. Our app is pretty complex and getting everything synced up and launched took months. So if you have a complex product, then the launch will be complex as well. No quick fixes. Review collected by and hosted on G2.com.

The user interface is incredibly intuitive, and the tools you put at my disposal are powerful. Review collected by and hosted on G2.com.

Very specific thing: when you sort a certain dataset by the last 7 days or last 30 days, it generates a link for that specific date range as opposed to whatever the last 7 days are. For instance, if I bookmark a page that shows me data from "the last 7 days" on February 7th, it'll show me data from February 1st to 7th even if I click on that bookmark and come back on the 14th. Review collected by and hosted on G2.com.

-solid attribution logic

-catching and blocking fraud

-excellent customer service

-audiences product is solid, also constantly building new products Review collected by and hosted on G2.com.

-dashboard and reporting are robust but more difficult to use; not able to aggregate data easily and have to pull different reports to get holistic view Review collected by and hosted on G2.com.

It is a very complete software, with its multiple tools it has positioned our company in a good status in the digital ecosystem, we have used its multiple tools both for carrying out digital campaigns and for the world of digital marketing in general. Our team has benefited to such an extent that it has found the best acquisition channels through its resources, knowing an endless number of delimited download links to achieve the objectives set. In our organization we can orient ourselves properly to interact with the best consumers through Appsflyer, thanks to the fact that it provides us with exact data over time, thus understanding the patterns necessary to develop our commercial strategies. Review collected by and hosted on G2.com.

A truly scathing aspect is that it is a bit confusing when analyzing real trends or patterns in the long term, certainly when wanting to notice differences between the aforementioned in terms of starting the campaign and / or its reappearance, Data can be misinterpreted by the main display of this software, and could lead the company to take an interest in the same event twice. Review collected by and hosted on G2.com.

AppsFlyer provides all of the conversion information in one spot, which makes marketing decisions incredibly easy. Review collected by and hosted on G2.com.

Nothing so far! We've had a great experience up to this point. Review collected by and hosted on G2.com.