# Top 10 AppsFlyer Alternatives & Competitors **Average Rating:** 4.5/5 **Total Number of Reviews:** 780 Looking for alternatives or competitors to AppsFlyer? Mobile App Analytics Tools is a widely used technology, and many people are seeking easy to use, easily administered software solutions with custom event tracking, user activity history, and integrations - mobile marketing. Other important factors to consider when researching alternatives to AppsFlyer include marketing and user acquisition. The best overall AppsFlyer alternative is Singular. Other similar apps like AppsFlyer are Kochava, Adjust, CleverTap, and Branch. AppsFlyer alternatives can be found in [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics) but may also be in [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing) or [Product Analytics Software](https://www.g2.com/categories/product-analytics). ## Best Paid & Free Alternatives to AppsFlyer - [Singular](https://www.g2.com/products/singular/reviews) - [Kochava](https://www.g2.com/products/kochava/reviews) - [Adjust](https://www.g2.com/products/adjust/reviews) - [CleverTap](https://www.g2.com/products/clevertap/reviews) - [Branch](https://www.g2.com/products/branch/reviews) - [MoEngage](https://www.g2.com/products/moengage/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) ## Top 10 Alternatives to AppsFlyer Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how AppsFlyer stacks up to the competition, check reviews from current & previous users in industries like Marketing and Advertising, Information Technology and Services, and Food & Beverages, and find the best product for your business. ### 1. [Singular](https://www.g2.com/products/singular/reviews) By Singular **Average Rating:** 4.5/5 **Total Reviews:** 510 Singular powers marketers to drive faster growth with next-gen attribution, full-funnel analytics, and best-in-class fraud prevention. Reviewers say compared to AppsFlyer, Singular is: - Better at support - Easier to do business with - Easier to admin Categories in common with AppsFlyer: [Mobile Attribution](https://www.g2.com/categories/mobile-attribution), [Click Fraud](https://www.g2.com/categories/click-fraud), [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms), [Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics), [Smart Link](https://www.g2.com/categories/smart-link) **Compare:** [AppsFlyer vs Singular](https://www.g2.com/compare/appsflyer-vs-singular) **Compare Singular with other alternatives:** - [Singular vs Kochava](https://www.g2.com/compare/kochava-vs-singular) - [Singular vs Adjust](https://www.g2.com/compare/adjust-vs-singular) - [Singular vs CleverTap](https://www.g2.com/compare/clevertap-vs-singular) - [Singular vs Branch](https://www.g2.com/compare/branch-vs-singular) - [Singular vs MoEngage](https://www.g2.com/compare/moengage-vs-singular) - [Singular vs Google Analytics](https://www.g2.com/compare/google-analytics-vs-singular) - [Singular vs Amplitude Analytics](https://www.g2.com/compare/amplitude-analytics-vs-singular) - [Singular vs Mixpanel](https://www.g2.com/compare/mixpanel-vs-singular) - [Singular vs Insider One](https://www.g2.com/compare/insider-one-vs-singular) ### 2. [Kochava](https://www.g2.com/products/kochava/reviews) By Kochava **Average Rating:** 4.1/5 **Total Reviews:** 136 Kochava offers an analytics platform designed to plan, target, measure and optimize media spend. Reviewers say compared to AppsFlyer, Kochava is: - Slower to reach roi - More expensive Categories in common with AppsFlyer: [Mobile Attribution](https://www.g2.com/categories/mobile-attribution), [Click Fraud](https://www.g2.com/categories/click-fraud), [Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization](https://www.g2.com/categories/mobile-app-optimization), [Mobile Marketing](https://www.g2.com/categories/mobile-marketing) **Compare:** [AppsFlyer vs Kochava](https://www.g2.com/compare/appsflyer-vs-kochava) **Compare Kochava with other alternatives:** - [Kochava vs Singular](https://www.g2.com/compare/kochava-vs-singular) - [Kochava vs Adjust](https://www.g2.com/compare/adjust-vs-kochava) - [Kochava vs CleverTap](https://www.g2.com/compare/clevertap-vs-kochava) - [Kochava vs Branch](https://www.g2.com/compare/branch-vs-kochava) - [Kochava vs MoEngage](https://www.g2.com/compare/kochava-vs-moengage) - [Kochava vs Google Analytics](https://www.g2.com/compare/google-analytics-vs-kochava) - [Kochava vs Amplitude Analytics](https://www.g2.com/compare/amplitude-analytics-vs-kochava) - [Kochava vs Mixpanel](https://www.g2.com/compare/kochava-vs-mixpanel) - [Kochava vs Insider One](https://www.g2.com/compare/insider-one-vs-kochava) ### 3. [Adjust](https://www.g2.com/products/adjust/reviews) By adjust.com **Average Rating:** 4.7/5 **Total Reviews:** 719 Mobile user attribution and advanced app analytics, combined with store stats Reviewers say compared to AppsFlyer, Adjust is: - Easier to set up - More expensive - Easier to do business with Categories in common with AppsFlyer: [Mobile Attribution](https://www.g2.com/categories/mobile-attribution), [Click Fraud](https://www.g2.com/categories/click-fraud), [Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization](https://www.g2.com/categories/mobile-app-optimization) **Compare:** [AppsFlyer vs Adjust](https://www.g2.com/compare/adjust-vs-appsflyer) **Compare Adjust with other alternatives:** - [Adjust vs Singular](https://www.g2.com/compare/adjust-vs-singular) - [Adjust vs Kochava](https://www.g2.com/compare/adjust-vs-kochava) - [Adjust vs CleverTap](https://www.g2.com/compare/adjust-vs-clevertap) - [Adjust vs Branch](https://www.g2.com/compare/adjust-vs-branch) - [Adjust vs MoEngage](https://www.g2.com/compare/adjust-vs-moengage) - [Adjust vs Google Analytics](https://www.g2.com/compare/adjust-vs-google-analytics) - [Adjust vs Amplitude Analytics](https://www.g2.com/compare/adjust-vs-amplitude-analytics) - [Adjust vs Mixpanel](https://www.g2.com/compare/adjust-vs-mixpanel) - [Adjust vs Insider One](https://www.g2.com/compare/adjust-vs-insider-one) ### 4. [CleverTap](https://www.g2.com/products/clevertap/reviews) By CleverTap **Average Rating:** 4.6/5 **Total Reviews:** 664 CleverTap is the leading mobile marketing platform that helps marketers and growth teams understand, segment and engage their users for increased retention, customer lifetime value, and campaign ROI. Reviewers say compared to AppsFlyer, CleverTap is: - Easier to do business with - Easier to admin - Easier to set up Categories in common with AppsFlyer: [Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization](https://www.g2.com/categories/mobile-app-optimization), [Mobile Marketing](https://www.g2.com/categories/mobile-marketing) **Compare:** [AppsFlyer vs CleverTap](https://www.g2.com/compare/appsflyer-vs-clevertap) **Compare CleverTap with other alternatives:** - [CleverTap vs Singular](https://www.g2.com/compare/clevertap-vs-singular) - [CleverTap vs Kochava](https://www.g2.com/compare/clevertap-vs-kochava) - [CleverTap vs Adjust](https://www.g2.com/compare/adjust-vs-clevertap) - [CleverTap vs Branch](https://www.g2.com/compare/branch-vs-clevertap) - [CleverTap vs MoEngage](https://www.g2.com/compare/clevertap-vs-moengage) - [CleverTap vs Google Analytics](https://www.g2.com/compare/clevertap-vs-google-analytics) - [CleverTap vs Amplitude Analytics](https://www.g2.com/compare/amplitude-analytics-vs-clevertap) - [CleverTap vs Mixpanel](https://www.g2.com/compare/clevertap-vs-mixpanel) - [CleverTap vs Insider One](https://www.g2.com/compare/clevertap-vs-insider-one) ### 5. [Branch](https://www.g2.com/products/branch/reviews) By Branch **Average Rating:** 4.4/5 **Total Reviews:** 456 Branch is a tool that provides deep linking solution for brands to create an optimized mobile user experience that drives app growth, conversions, user engagement and retention, app content becomes searchable, discoverable shareable, and easy to integrate into any marketing channels like email, SEO, social media, and paid SEM. Reviewers say compared to AppsFlyer, Branch is: - Slower to reach roi - Easier to admin Categories in common with AppsFlyer: [Mobile Attribution](https://www.g2.com/categories/mobile-attribution), [Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics), [Mobile Marketing](https://www.g2.com/categories/mobile-marketing) **Compare:** [AppsFlyer vs Branch](https://www.g2.com/compare/appsflyer-vs-branch) **Compare Branch with other alternatives:** - [Branch vs Singular](https://www.g2.com/compare/branch-vs-singular) - [Branch vs Kochava](https://www.g2.com/compare/branch-vs-kochava) - [Branch vs Adjust](https://www.g2.com/compare/adjust-vs-branch) - [Branch vs CleverTap](https://www.g2.com/compare/branch-vs-clevertap) - [Branch vs MoEngage](https://www.g2.com/compare/branch-vs-moengage) - [Branch vs Google Analytics](https://www.g2.com/compare/branch-vs-google-analytics) - [Branch vs Amplitude Analytics](https://www.g2.com/compare/amplitude-analytics-vs-branch) - [Branch vs Mixpanel](https://www.g2.com/compare/branch-vs-mixpanel) - [Branch vs Insider One](https://www.g2.com/compare/branch-vs-insider-one) ### 6. [MoEngage](https://www.g2.com/products/moengage/reviews) By MoEngage **Average Rating:** 4.5/5 **Total Reviews:** 524 With MoEngage, companies can orchestrate campaigns across channels like push, email, in-app messaging, web push and sms, with auto-optimization towards higher conversions powered by machine learning. Reviewers say compared to AppsFlyer, MoEngage is: - Slower to reach roi - Easier to set up - More usable Categories in common with AppsFlyer: [Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics), [Mobile Marketing](https://www.g2.com/categories/mobile-marketing) **Compare:** [AppsFlyer vs MoEngage](https://www.g2.com/compare/appsflyer-vs-moengage) **Compare MoEngage with other alternatives:** - [MoEngage vs Singular](https://www.g2.com/compare/moengage-vs-singular) - [MoEngage vs Kochava](https://www.g2.com/compare/kochava-vs-moengage) - [MoEngage vs Adjust](https://www.g2.com/compare/adjust-vs-moengage) - [MoEngage vs CleverTap](https://www.g2.com/compare/clevertap-vs-moengage) - [MoEngage vs Branch](https://www.g2.com/compare/branch-vs-moengage) - [MoEngage vs Google Analytics](https://www.g2.com/compare/google-analytics-vs-moengage) - [MoEngage vs Amplitude Analytics](https://www.g2.com/compare/amplitude-analytics-vs-moengage) - [MoEngage vs Mixpanel](https://www.g2.com/compare/mixpanel-vs-moengage) - [MoEngage vs Insider One](https://www.g2.com/compare/insider-one-vs-moengage) ### 7. [Google Analytics](https://www.g2.com/products/google-analytics/reviews) By Google **Average Rating:** 4.5/5 **Total Reviews:** 6,850 Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform. Reviewers say compared to AppsFlyer, Google Analytics is: - Better at meeting requirements Categories in common with AppsFlyer: [Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics) **Compare:** [AppsFlyer vs Google Analytics](https://www.g2.com/compare/appsflyer-vs-google-analytics) **Compare Google Analytics with other alternatives:** - [Google Analytics vs Singular](https://www.g2.com/compare/google-analytics-vs-singular) - [Google Analytics vs Kochava](https://www.g2.com/compare/google-analytics-vs-kochava) - [Google Analytics vs Adjust](https://www.g2.com/compare/adjust-vs-google-analytics) - [Google Analytics vs CleverTap](https://www.g2.com/compare/clevertap-vs-google-analytics) - [Google Analytics vs Branch](https://www.g2.com/compare/branch-vs-google-analytics) - [Google Analytics vs MoEngage](https://www.g2.com/compare/google-analytics-vs-moengage) - [Google Analytics vs Amplitude Analytics](https://www.g2.com/compare/amplitude-analytics-vs-google-analytics) - [Google Analytics vs Mixpanel](https://www.g2.com/compare/google-analytics-vs-mixpanel) - [Google Analytics vs Insider One](https://www.g2.com/compare/google-analytics-vs-insider-one) ### 8. [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) By Amplitude **Average Rating:** 4.5/5 **Total Reviews:** 2,939 Amplitude Analytics lets you dig into every click and metric across your product and web experiences. Understand what users are doing and turn your insights into relentless growth. Reviewers say compared to AppsFlyer, Amplitude Analytics is: - Slower to reach roi - More expensive - Easier to do business with Categories in common with AppsFlyer: [Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics) **Compare:** [AppsFlyer vs Amplitude Analytics](https://www.g2.com/compare/amplitude-analytics-vs-appsflyer) **Compare Amplitude Analytics with other alternatives:** - [Amplitude Analytics vs Singular](https://www.g2.com/compare/amplitude-analytics-vs-singular) - [Amplitude Analytics vs Kochava](https://www.g2.com/compare/amplitude-analytics-vs-kochava) - [Amplitude Analytics vs Adjust](https://www.g2.com/compare/adjust-vs-amplitude-analytics) - [Amplitude Analytics vs CleverTap](https://www.g2.com/compare/amplitude-analytics-vs-clevertap) - [Amplitude Analytics vs Branch](https://www.g2.com/compare/amplitude-analytics-vs-branch) - [Amplitude Analytics vs MoEngage](https://www.g2.com/compare/amplitude-analytics-vs-moengage) - [Amplitude Analytics vs Google Analytics](https://www.g2.com/compare/amplitude-analytics-vs-google-analytics) - [Amplitude Analytics vs Mixpanel](https://www.g2.com/compare/amplitude-analytics-vs-mixpanel) - [Amplitude Analytics vs Insider One](https://www.g2.com/compare/amplitude-analytics-vs-insider-one) ### 9. [Mixpanel](https://www.g2.com/products/mixpanel/reviews) By Mixpanel **Average Rating:** 4.5/5 **Total Reviews:** 1,367 Mixpanel helps businesses deeply understand user behavior and drive intelligent action with the leading user analytics solution. Reviewers say compared to AppsFlyer, Mixpanel is: - Slower to reach roi - Easier to do business with - Easier to admin Categories in common with AppsFlyer: [Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics) **Compare:** [AppsFlyer vs Mixpanel](https://www.g2.com/compare/appsflyer-vs-mixpanel) **Compare Mixpanel with other alternatives:** - [Mixpanel vs Singular](https://www.g2.com/compare/mixpanel-vs-singular) - [Mixpanel vs Kochava](https://www.g2.com/compare/kochava-vs-mixpanel) - [Mixpanel vs Adjust](https://www.g2.com/compare/adjust-vs-mixpanel) - [Mixpanel vs CleverTap](https://www.g2.com/compare/clevertap-vs-mixpanel) - [Mixpanel vs Branch](https://www.g2.com/compare/branch-vs-mixpanel) - [Mixpanel vs MoEngage](https://www.g2.com/compare/mixpanel-vs-moengage) - [Mixpanel vs Google Analytics](https://www.g2.com/compare/google-analytics-vs-mixpanel) - [Mixpanel vs Amplitude Analytics](https://www.g2.com/compare/amplitude-analytics-vs-mixpanel) - [Mixpanel vs Insider One](https://www.g2.com/compare/insider-one-vs-mixpanel) ### 10. [Insider One](https://www.g2.com/products/insider-one/reviews) By Insider One **Average Rating:** 4.8/5 **Total Reviews:** 1,395 Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. Insider One provides the ultimate vendor experience for 2,000+ customers, helping teams be first, be focused, and be progressive, redefining what it means to lead in customer engagement. Reviewers say compared to AppsFlyer, Insider One is: - Easier to set up - Better at support - More usable Categories in common with AppsFlyer: [Mobile Marketing](https://www.g2.com/categories/mobile-marketing) **Compare:** [AppsFlyer vs Insider One](https://www.g2.com/compare/appsflyer-vs-insider-one) **Compare Insider One with other alternatives:** - [Insider One vs Singular](https://www.g2.com/compare/insider-one-vs-singular) - [Insider One vs Kochava](https://www.g2.com/compare/insider-one-vs-kochava) - [Insider One vs Adjust](https://www.g2.com/compare/adjust-vs-insider-one) - [Insider One vs CleverTap](https://www.g2.com/compare/clevertap-vs-insider-one) - [Insider One vs Branch](https://www.g2.com/compare/branch-vs-insider-one) - [Insider One vs MoEngage](https://www.g2.com/compare/insider-one-vs-moengage) - [Insider One vs Google Analytics](https://www.g2.com/compare/google-analytics-vs-insider-one) - [Insider One vs Amplitude Analytics](https://www.g2.com/compare/amplitude-analytics-vs-insider-one) - [Insider One vs Mixpanel](https://www.g2.com/compare/insider-one-vs-mixpanel) --- ## AppsFlyer Alternatives FAQs ### What are the best alternatives to AppsFlyer? The best alternatives to AppsFlyer based on G2 user ratings and review counts include [Singular](https://www.g2.com/products/singular/reviews) (4.5/5 stars, 510 reviews), [Kochava](https://www.g2.com/products/kochava/reviews) (4.1/5 stars, 136 reviews), [Adjust](https://www.g2.com/products/adjust/reviews) (4.7/5 stars, 715 reviews), [CleverTap](https://www.g2.com/products/clevertap/reviews) (4.6/5 stars, 656 reviews), and [Branch](https://www.g2.com/products/branch/reviews) (4.4/5 stars, 455 reviews). These alternatives offer strong support, usability, and feature sets that meet or exceed AppsFlyer's capabilities in various dimensions. ### What features do alternatives offer that AppsFlyer does not? Alternatives to AppsFlyer offer features that AppsFlyer does not natively provide, including demographics data (available in Kochava, CleverTap, Branch, MoEngage, Amplitude, Mixpanel), confidence level and conversion goal tracking (Kochava, CleverTap), and proximity marketing (Kochava, CleverTap, Branch, MoEngage, Insider One). ### How does AppsFlyer compare to Singular? According to G2 data, both [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) and [Singular](https://www.g2.com/products/singular/reviews) hold an average rating of 4.5 out of 5, with AppsFlyer having 749 reviews and Singular 510 reviews. Singular leads AppsFlyer by 0.3 points in Ease of Admin (8.9 vs 8.6), 0.4 points in Better at Support (9.4 vs 8.6), 0.5 points in Easier to Do Business With (9.2 vs 8.7), 0.2 points in More Usable (8.7 vs 8.5), and 0.4 points in Easier to Set Up (8.4 vs 8.0). AppsFlyer scores slightly lower in Better at Meeting Requirements (8.7 vs 8.8). Sentiment analysis reveals that AppsFlyer users frequently praise its analytics (26 mentions), features (24), insights (21), ease of use (21), and user interface (15). Common cons include expense (16 mentions), data inaccuracy (14), pricing issues (9), and complexity (6). Singular users highlight customer support (62 mentions), ease of use (50), helpfulness (40), features (39), and analytics (28) as pros, while noting poor UI (17), limited attribution capabilities (13), and data limitations (11) as cons. Both platforms offer strong attribution and analytics capabilities, but Singular is favored for superior customer support, easier administration, and better business relations, while AppsFlyer is recognized for its comprehensive features and integrations. Pricing is a noted challenge for AppsFlyer, with users citing high costs, whereas Singular is seen as more cost-effective. Both platforms have areas for UI and reporting improvements. ### Why do users choose Singular over AppsFlyer? Users choose [Singular](https://www.g2.com/products/singular/reviews) over AppsFlyer primarily due to its superior customer support and more favorable pricing. Singular's customer support is highly praised with 62 mentions, highlighting responsiveness, helpfulness, and proactive assistance, which surpasses AppsFlyer's support score by 0.8 points (9.4 vs 8.6). Additionally, Singular scores 0.5 points higher in Easier to Do Business With (9.2 vs 8.7) and 0.3 points higher in Ease of Admin (8.9 vs 8.6), reflecting a smoother user experience and administration. Singular is also recognized for its ease of setup (8.4 vs 8.0) and usability (8.7 vs 8.5), making it more accessible for teams to implement and operate. Users appreciate Singular's cost-effectiveness, with multiple reviews citing it as more budget-friendly without sacrificing data quality or features. This affordability combined with strong support makes Singular attractive for companies seeking value and reliable service. Furthermore, Singular's unified dashboard and flexible reporting capabilities enable faster decision-making and efficient campaign management. The platform's proactive customer success managers and tailored solutions contribute to higher satisfaction and trust, encouraging users to prefer Singular over AppsFlyer for a more supportive and cost-efficient mobile measurement partner experience. ### Which Mobile App Analytics tools do reviewers recommend instead of AppsFlyer? Reviewers frequently recommend [Singular](https://www.g2.com/products/singular/reviews) for its superior customer support, ease of use, and competitive pricing, highlighting its robust fraud prevention and real-time insights. [Adjust](https://www.g2.com/products/adjust/reviews) is praised for its user-friendly interface, accurate attribution, and strong fraud prevention features, with many users valuing its cost-effectiveness and responsive support. [Kochava](https://www.g2.com/products/kochava/reviews) is recommended for its granular data insights and exceptional customer service, especially for complex cross-device attribution. [CleverTap](https://www.g2.com/products/clevertap/reviews) is favored for its powerful user engagement and retention capabilities, combining analytics with multi-channel campaign management. [Branch](https://www.g2.com/products/branch/reviews) is noted for its deep linking and attribution accuracy, with an easy-to-use interface and strong support. 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