# Best Customer Identity and Access Management (CIAM) Software

## How Many Customer Identity and Access Management (CIAM) Software Products Does G2 Track?

**Total Products under this Category:** 106

### Category Stats (Aug 2026)

- **Average Rating:** 4.39/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** miniOrange Identity & Access Management (+0.77%) - Among all products in this category, miniOrange Identity & Access Management recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Customer Identity and Access Management (CIAM) Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 8,100+ Authentic Reviews
- 106+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Customer Identity and Access Management (CIAM) Software
 ![G2 Grid® for Customer Identity and Access Management (CIAM) Software plotting products by satisfaction and market presence](https://www.g2.com/categories/customer-identity-and-access-management-ciam/grids.png?focus%5B%5D=1927&focus%5B%5D=633&focus%5B%5D=22264&focus%5B%5D=3858&focus%5B%5D=135981&focus%5B%5D=30591&focus%5B%5D=20165&focus%5B%5D=1195971)

Highlighted products: Salesforce Headless 360 Platform (formerly Salesforce Platform), Okta, Auth0, IBM Verify CIAM, Supabase, Ping Identity, Amazon Cognito, and Microsoft Entra External ID.

Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-identity-and-access-management-ciam/grids.json?focus%5B%5D=agentforce-360-platform-formerly-salesforce-platform&focus%5B%5D=okta&focus%5B%5D=auth0&focus%5B%5D=ibm-verify-ciam&focus%5B%5D=supabase-supabase&focus%5B%5D=ping-identity&focus%5B%5D=amazon-cognito&focus%5B%5D=microsoft-entra-external-id)

**Sponsored**

### Ping Identity

Ping Identity is a type of identity management solution designed to help organizations implement Zero Trust security frameworks while enhancing user experiences across various platforms. With a focus on intelligent identity solutions, Ping Identity empowers enterprises to securely manage access to cloud, mobile, Software as a Service (SaaS), and on-premises applications, facilitating a seamless integration of identity management into their digital business strategies. The target audience for Ping Identity primarily includes large enterprises and organizations that require robust security measures and streamlined access management for their workforce, customers, and partners. This solution is particularly beneficial for businesses operating in hybrid environments, where applications and data are spread across multiple platforms and locations. By adopting Ping Identity, organizations can ensure that their security protocols are not only effective but also user-friendly, thereby improving overall productivity and satisfaction. Key features of the PingOne Cloud Platform include single sign-on (SSO), multi-factor authentication (MFA), and adaptive authentication, which collectively enhance security while simplifying the user experience. The platform's SSO capability allows users to access multiple applications with a single set of credentials, reducing password fatigue and improving user compliance. MFA adds an extra layer of security by requiring additional verification steps, which is crucial in today’s threat landscape. Adaptive authentication further strengthens security by assessing user behavior and context, enabling organizations to respond dynamically to potential risks. Ping Identity stands out in the identity management category through its commitment to open standards and strategic partnerships with industry leaders such as Microsoft and Amazon. This approach not only enhances interoperability with existing systems but also ensures that organizations can leverage the latest technologies and innovations in identity management. By providing flexible solutions tailored to meet the unique needs of each enterprise, Ping Identity accelerates digital transformation initiatives, enhances customer engagement, and fortifies security measures, making it a valuable asset for any organization looking to navigate the complexities of modern identity management.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1251&secure%5Bchosen_at%5D=2026-08-07T19%3A35%3A58Z&secure%5Bdisplayable_resource_id%5D=1251&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1251&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=30591&secure%5Bresource_id%5D=1251&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-identity-and-access-management-ciam%3Fopen_modal_url%3D%252Fproducts%252Fapprow%252Fwishlists%253Fhost_path%253D%25252Fcategories%25252Fcustomer-identity-and-access-management-ciam%2526source%253Dcategory&secure%5Btoken%5D=c4dc28c252558e2da6a20c858b92db223abbd13973b86c9a03753412f600c1ba&secure%5Burl%5D=https%3A%2F%2Fwww.pingidentity.com%2Fen%2Fsolution%2Fcustomer-identity.html%3Futm_medium%3Dreview-sites%26utm_source%3Dg2%26utm_campaign%3Dppc_ciam%26utm_content%3Dwebsite&secure%5Burl_type%5D=custom_url)

### [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)

Salesforce's Agentforce 360 Platform helps IT and security teams innovate fast, deploy securely, and protect their data. With our development and security tools built into the entire agent and app lifecycle on Salesforce, organizations can dive into AI innovation without compromising on security and compliance. And by building on Salesforce, development teams get a head start on AI projects by using the apps, workflows, data streams, and agents they've already built. Developers can develop agents and apps quickly, securely, and reliably, and IT can customize and extend Salesforce across the enterprise. And every customer can protect their data with security and compliance.

**Average Rating:** 4.5/5.0

**Total Reviews:** 3,770

#### How Do G2 Users Rate Salesforce Headless 360 Platform (formerly Salesforce Platform)?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.2/10)
- **Customer data linking:** 9.1/10 (Category avg: 8.8/10)
- **Social login:** 8.6/10 (Category avg: 8.6/10)
- **Self-registration and self-service:** 8.6/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Salesforce Headless 360 Platform (formerly Salesforce Platform)?

- **Seller:** [Salesforce](https://www.g2.com/sellers/salesforce)
- **Company Website:** www.salesforce.com
- **Year Founded:** 1999
- **HQ Location:** San Francisco, CA
- **Twitter:** @salesforce  
579,511 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c04f36289ca03aeff007197f1d9e74e925e328ed6bcfaff98911c78b3ab382f7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3185%2F&secure%5Burl_type%5D=linkedin_company_website)  
83,223 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Salesforce Developer, Account Executive
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 45% Medium, 34% Large

#### What Do G2 Reviewers Say About Salesforce Headless 360 Platform (formerly Salesforce Platform)?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** with Salesforce Headless 360, facilitated by its practical training and supportive community.
- Users value the **flexibility and automation capabilities** of Salesforce Headless 360 Platform for seamless data management.
- Users appreciate the **easy customization** of Salesforce Headless 360 Platform, tailored perfectly for diverse institutional needs.
- Users appreciate the **high customizability** of Salesforce Headless 360 Platform, easily adapting it to diverse educational needs.
- Users appreciate the **extensive customization options** , enhancing their campaign-building experience and meeting diverse business needs.

##### Cons

- Users often face a **steep learning curve** with Salesforce Headless 360 Platform, which can feel overwhelming for new users.
- Users find the **complexity** of Salesforce Headless 360 Platform to be a significant barrier, particularly for smaller businesses.
- Users highlight the **high cost of ownership** and complexity, making it challenging to manage and learn.
- Users find the **difficult learning** curve of Salesforce Headless 360 Platform challenging, needing significant time and effort to master.
- Users feel Salesforce Headless 360 Platform lacks **certain features and can be overwhelming** due to its complexity.

#### What Are Recent G2 Reviews of Salesforce Headless 360 Platform (formerly Salesforce Platform)?

**["Salesforce - Great Software to learn"](https://www.g2.com/survey_responses/salesforce-headless-360-platform-formerly-salesforce-platform-review-13204381)**

**Rating:** 5.0/5.0 stars

_— Shivani T._

[Read full review](https://www.g2.com/survey_responses/salesforce-headless-360-platform-formerly-salesforce-platform-review-13204381)

**["Declarative automation and real-time reporting that power our nonprofit work"](https://www.g2.com/survey_responses/salesforce-headless-360-platform-formerly-salesforce-platform-review-13214490)**

**Rating:** 4.0/5.0 stars

_— Andrew R._

[Read full review](https://www.g2.com/survey_responses/salesforce-headless-360-platform-formerly-salesforce-platform-review-13214490)

#### What Are G2 Users Discussing About Salesforce Headless 360 Platform (formerly Salesforce Platform)?

- [What are the essential Salesforce Platform features a beginner should learn to improve customer relationship management?](https://www.g2.com/discussions/what-are-the-essential-salesforce-platform-features-a-beginner-should-learn-to-improve-customer-relationship-management) - 5 comments, 2 upvotes
- [What is Salesforce Platform used for?](https://www.g2.com/discussions/what-is-salesforce-platform-used-for) - 2 comments
- [What is Salesforce Mobile used for?](https://www.g2.com/discussions/what-is-salesforce-mobile-used-for) - 1 comment, 1 upvote
- [What all functionalities can be used via Salesforce?](https://www.g2.com/discussions/what-all-functionalities-can-be-used-via-salesforce) - 2 comments, 1 upvote
- [How do I add an account to Salesforce Authenticator?](https://www.g2.com/discussions/salesforce-authenticator-how-do-i-add-an-account-to-salesforce-authenticator) - 2 comments

### [Okta](https://www.g2.com/it/products/okta/reviews)

Okta, Inc. è l'azienda leader mondiale nell'identità™. Proteggiamo l'identità di AI, macchine e umani affinché tutti possano utilizzare qualsiasi tecnologia in sicurezza. Le nostre soluzioni per clienti e forza lavoro consentono alle aziende e agli sviluppatori di proteggere i loro agenti AI, utenti, dipendenti e partner, promuovendo al contempo sicurezza, efficienza e innovazione. Scopri perché i marchi leader mondiali si affidano a Okta per l'autenticazione, l'autorizzazione e altro su okta.com.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1,337

#### How Do G2 Users Rate Okta?

- **Ritiene che the product sia stato un valido partner commerciale?:** 9.0/10 (Category avg: 9.2/10)
- **Collegamento dei dati dei clienti:** 9.2/10 (Category avg: 8.8/10)
- **Accesso sociale:** 9.1/10 (Category avg: 8.6/10)
- **Auto-registrazione e self-service:** 9.4/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Okta?

- **Venditore:** [Okta](https://www.g2.com/it/sellers/okta)
- **Sito web dell'azienda:** okta.com
- **Anno di Fondazione:** 2009
- **Sede centrale:** San Francisco, California
- **Twitter:** @okta  
42,953 follower su Twitter
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=804063caba1f2bef749fce97d9fd1a8dcd00ff8517667853ff100c7e322ae6fb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F926041%2F&secure%5Burl_type%5D=linkedin_company_website)  
7,513 dipendenti su LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Software Engineer, Account Executive
- **Top Industries:** Software per computer, Tecnologia dell'informazione e servizi
- **Company Size:** 51% Medium, 39% Large

#### What Do G2 Reviewers Say About Okta?

_AI-generated summary from verified user reviews_

##### Pros

- Gli utenti trovano **la facilità d'uso** di Okta notevole, semplificando l'accesso e migliorando la sicurezza su più siti.
- Gli utenti apprezzano l' **autenticazione a due fattori flessibile** di Okta, che migliora la sicurezza semplificando l'accesso su più piattaforme.
- Gli utenti apprezzano la **sicurezza del single sign-on** di Okta che semplifica l'accesso, migliora la sicurezza e aumenta la produttività complessiva.
- Gli utenti beneficiano di un **accesso semplificato** con il Single Sign-On di Okta, semplificando i processi di accesso e migliorando la sicurezza senza sforzo.
- Gli utenti amano Okta per il suo **accesso facile** , semplificando i processi di login e migliorando la produttività con una funzione di single sign-on.

##### Cons

- Gli utenti segnalano **problemi di autenticazione** con Okta, portando a ritardi frustranti e problemi di accesso su più applicazioni.
- Gli utenti trovano i **problemi di accesso** con Okta frustranti, poiché può essere lento e noioso, influenzando l'accessibilità.
- Gli utenti trovano che i prezzi di Okta siano **alti e privi di trasparenza** , rendendo difficile per le organizzazioni più piccole gestire i costi.
- Gli utenti trovano il **processo di configurazione complesso** , soprattutto quando gestiscono le politiche e risolvono i problemi di accesso.
- Gli utenti trovano le **frequenti richieste di autenticazione** fastidiose, soprattutto quando sono connessi sullo stesso dispositivo.

#### What Are Recent G2 Reviews of Okta?

**["Sicurezza Forte Senza Sacrificare l'Esperienza Utente"](https://www.g2.com/it/survey_responses/okta-review-12974377)**

**Rating:** 4.5/5.0 stars

_— Arnold D._

[Read full review](https://www.g2.com/it/survey_responses/okta-review-12974377)

**["SSO senza interruzioni e gestione affidabile dell'identità con Okta"](https://www.g2.com/it/survey_responses/okta-review-13140989)**

**Rating:** 4.5/5.0 stars

_— Patil A._

[Read full review](https://www.g2.com/it/survey_responses/okta-review-13140989)

#### What Are G2 Users Discussing About Okta?

- [What database does Just Eat use?](https://www.g2.com/it/discussions/what-database-does-just-eat-use) - 2 comments
- [Quanto è buono Okta?](https://www.g2.com/it/discussions/how-good-is-okta) - 2 comments, 1 upvote
- [What are the 4 A's of cloud identity?](https://www.g2.com/it/discussions/what-are-the-4-a-s-of-cloud-identity)
- [How do I enable MFA in Okta?](https://www.g2.com/it/discussions/how-do-i-enable-mfa-in-okta)
- [Perché le aziende usano Okta?](https://www.g2.com/it/discussions/why-do-companies-use-okta) - 1 comment

### [Auth0](https://www.g2.com/products/auth0/reviews)

Auth0 takes a modern approach to Identity, providing secure access to any application, for any user. Safeguarding billions of login transactions each month, Auth0 delivers convenience, privacy, and security so customers can focus on innovation. Auth0 is part of Okta, The World’s Identity Company™. Auth0 lets you quickly integrate authentication and authorization for web, mobile, and legacy applications, with new Fine Grained Authorization (FGA) that goes beyond role-based access control. Authenticate users across all applications with a customized, secure, and standards-based single login. Universal Login connects users to a central authorization server. Credentials aren’t transferred across sources, which boosts security and protects against phishing and credential stuffing attacks. OAuth 2.0 recommends that only external user agents (like the browser) be used by native applications for authentication flows. Auth0’s Universal Login achieves this while also enabling SSO.

**Average Rating:** 4.3/5.0

**Total Reviews:** 270

#### How Do G2 Users Rate Auth0?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.2/10)
- **Customer data linking:** 8.7/10 (Category avg: 8.8/10)
- **Social login:** 9.1/10 (Category avg: 8.6/10)
- **Self-registration and self-service:** 9.0/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Auth0?

- **Seller:** [Okta](https://www.g2.com/sellers/okta)
- **Company Website:** okta.com
- **Year Founded:** 2009
- **HQ Location:** San Francisco, California
- **Twitter:** @okta  
42,953 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=804063caba1f2bef749fce97d9fd1a8dcd00ff8517667853ff100c7e322ae6fb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F926041%2F&secure%5Burl_type%5D=linkedin_company_website)  
7,513 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Software Engineer, Software Developer
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 50% Small, 29% Medium

#### What Do G2 Reviewers Say About Auth0?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Auth0, simplifying security setup and boosting development efficiency.
- Users appreciate the **robust security features** of Auth0, which simplify authentication without hindering development speed.
- Users appreciate the **ease of authentication** with Auth0, enjoying secure and flexible integration without development slowdowns.
- Users appreciate the **diverse and flexible integrations** Auth0 offers, simplifying authentication and enhancing security across applications.
- Users value the **easy integrations** of Auth0, simplifying the addition of various authentication methods efficiently.

##### Cons

- Users find Auth0 to be **expensive** , especially as necessary features are locked behind higher-tier pricing structures.
- Users find that the **cost of Auth0 escalates** with usage, particularly for essential advanced features in production.
- Users find the **expensive pricing** of Auth0 a significant drawback, especially as features become necessary for growth.
- Users find the **difficult learning curve** of Auth0 challenging, especially for newcomers looking for a simpler experience.
- Users find the **complexity of the configuration UI** challenging, especially for beginners and those seeking intuitive design.

#### What Are Recent G2 Reviews of Auth0?

**["Auth0 Makes Secure Authentication Easy for a Beginner Developer"](https://www.g2.com/survey_responses/auth0-review-12955437)**

**Rating:** 5.0/5.0 stars

_— Sunshine H._

[Read full review](https://www.g2.com/survey_responses/auth0-review-12955437)

**["A strong option for B2B, Organizations, and more advanced access control"](https://www.g2.com/survey_responses/auth0-review-13109133)**

**Rating:** 4.5/5.0 stars

_— Yauhen D._

[Read full review](https://www.g2.com/survey_responses/auth0-review-13109133)

#### What Are G2 Users Discussing About Auth0?

- [What is Auth0 used for?](https://www.g2.com/discussions/auth0-what-is-auth0-used-for)
- [Is auth0 free?](https://www.g2.com/discussions/is-auth0-free)
- [Is auth0 expensive?](https://www.g2.com/discussions/is-auth0-expensive) - 1 comment
- [Is auth0 good?](https://www.g2.com/discussions/is-auth0-good)
- [What is auth0 used for?](https://www.g2.com/discussions/what-is-auth0-used-for) - 1 comment

### [IBM Verify CIAM](https://www.g2.com/it/products/ibm-verify-ciam/reviews)

Una soluzione centralizzata per gestire l'identità e l'accesso di clienti e forza lavoro, inclusa la capacità di single-sign-on, autenticazione multifattoriale, accesso adattivo basato su AI, accesso senza password e gestione del ciclo di vita e del consenso. IBM Verify è una soluzione cloud-based a singolo stack, on premises o ibrida, per tutte le esigenze di identità e accesso elencate sopra. Altri vantaggi che presenta sono un modo per integrarsi con applicazioni di accesso e CRM legacy, proxy inversi per aiutare ad aumentare le prestazioni, l'affidabilità e la sicurezza, e un modo per migrare da on-premises al cloud, non solo dal punto di vista delle applicazioni, ma anche nell'unificazione delle directory. IBM Verify è disponibile su AWS Marketplace. Se la residenza dei dati è una preoccupazione principale, quando combinato con AWS, il fornitore afferma che IBM Verify ha la più ampia tenuta e può essere fornito utilizzando un modello di distribuzione rapida che è già stato messo alla prova in diverse situazioni critiche. IBM afferma inoltre di continuare a investire per ottenere e mantenere tutte le certificazioni pertinenti come SOC 2, ISO 27001 e PCI DSS, oltre alla piena autorizzazione FedRAMP. IBM Verify non è solo una soluzione che IBM fornisce ai clienti per l'identità e l'accesso, ma viene utilizzata per stabilire una postura di zero-trust per oltre 25 milioni di utenti finali interni ed esterni dell'azienda, supportando 5.000 applicazioni, più di 600 aziende clienti federate e le loro forze lavoro, e oltre 150.000 gruppi di autorizzazione, oltre ai sistemi operativi Mac, iOS, Android, Windows, Linux e Z (mainframe), che affermano includere uno dei più grandi deployment Apple al mondo e uno dei più grandi deployment Linux.

**Average Rating:** 4.3/5.0

**Total Reviews:** 177

#### How Do G2 Users Rate IBM Verify CIAM?

- **Ritiene che the product sia stato un valido partner commerciale?:** 8.3/10 (Category avg: 9.2/10)
- **Collegamento dei dati dei clienti:** 7.8/10 (Category avg: 8.8/10)
- **Accesso sociale:** 8.3/10 (Category avg: 8.6/10)
- **Auto-registrazione e self-service:** 8.2/10 (Category avg: 9.1/10)

#### Who Is the Company Behind IBM Verify CIAM?

- **Venditore:** [IBM](https://www.g2.com/it/sellers/ibm)
- **Sito web dell'azienda:** www.ibm.com
- **Anno di Fondazione:** 1911
- **Sede centrale:** Armonk, New York, United States
- **Twitter:** @IBMSecurity  
74,660 follower su Twitter
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=14b544adaece4fdbc987f1d7f7028048c22259946811200cc751263825586af9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1009%2F&secure%5Burl_type%5D=linkedin_company_website)  
328,202 dipendenti su LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Tecnologia dell'informazione e servizi, Software per computer
- **Company Size:** 52% Large, 39% Medium

#### What Do G2 Reviewers Say About IBM Verify CIAM?

_AI-generated summary from verified user reviews_

##### Pros

- Gli utenti apprezzano le **robuste funzionalità di sicurezza** di IBM Verify, migliorando la sicurezza nelle registrazioni e nei login dei clienti.
- Gli utenti apprezzano la **facilità d'uso** di IBM Verify CIAM, apprezzando la sua configurazione semplice e l'interfaccia intuitiva.
- Gli utenti apprezzano i **flussi di autenticazione personalizzabili** di IBM Verify CIAM, migliorando efficacemente la sicurezza e l'esperienza utente.
- Gli utenti apprezzano la **sicurezza e affidabilità** di IBM Verify CIAM, migliorando l'esperienza utente con opzioni di autenticazione flessibili.
- Gli utenti apprezzano i **livelli di sicurezza aggiuntivi** forniti dall'autenticazione MFA in IBM Verify, migliorando la sicurezza complessiva durante i login.

##### Cons

- Gli utenti trovano **complessa l'installazione e la configurazione iniziale** , soprattutto per la mancanza di documentazione semplificata per un onboarding più facile.
- Gli utenti trovano **l'impostazione iniziale e la configurazione eccessivamente complesse** , specialmente senza esperienza IAM precedente, complicando il processo di onboarding.
- Gli utenti trovano la **curva di apprendimento difficile** di IBM Verify CIAM impegnativa, soprattutto senza esperienza IAM precedente.
- Gli utenti hanno difficoltà con la **configurazione difficile** di IBM Verify CIAM, affrontando una curva di apprendimento ripida e configurazioni complesse.
- Gli utenti trovano **l'impostazione e la configurazione iniziale eccessivamente complesse** , portando a una curva di apprendimento più ripida e confusione.

#### What Are Recent G2 Reviews of IBM Verify CIAM?

**["Orchestrazione dell'identità a basso codice con rischio adattivo intelligente e integrazione legacy"](https://www.g2.com/it/survey_responses/ibm-verify-ciam-review-12900550)**

**Rating:** 4.5/5.0 stars

_— Vamshi Pasala Narayan V._

[Read full review](https://www.g2.com/it/survey_responses/ibm-verify-ciam-review-12900550)

**["Gestione SSO e MFA Facile con un Utile Dashboard di Attività di Accesso"](https://www.g2.com/it/survey_responses/ibm-verify-ciam-review-12870983)**

**Rating:** 4.0/5.0 stars

_— Divyanshi B._

[Read full review](https://www.g2.com/it/survey_responses/ibm-verify-ciam-review-12870983)

#### What Are G2 Users Discussing About IBM Verify CIAM?

- [Quali sono i vantaggi e gli svantaggi dell'utilizzo di IBM Security Verify per la gestione delle identità e degli accessi?](https://www.g2.com/it/discussions/what-are-the-benefits-and-drawbacks-of-using-ibm-security-verify-for-identity-and-access-management) - 1 upvote

### [Supabase](https://www.g2.com/products/supabase-supabase/reviews)

Supabase is an open-source backend-as-a-service (BaaS) platform that enables developers to build and scale applications efficiently without managing server infrastructure. Launched in 2020 as an alternative to Firebase, Supabase offers a suite of tools including a PostgreSQL database, authentication, real-time subscriptions, and storage capabilities. By leveraging the robustness of PostgreSQL, Supabase provides a scalable and secure foundation for modern web and mobile applications. Key Features and Functionality: - PostgreSQL Database: Each Supabase project includes a dedicated PostgreSQL database, offering full SQL support and advanced features such as JSON handling, full-text search, and vector support. - Instant APIs: Supabase automatically generates RESTful and GraphQL APIs based on your database schema, eliminating the need for manual coding and accelerating development. - Authentication and Authorization: The platform provides built-in user authentication with support for various sign-in methods, including email/password, magic links, and social logins. It also integrates seamlessly with PostgreSQL's Row Level Security for fine-grained access control. - Real-time Capabilities: Supabase enables real-time data synchronization via WebSockets, allowing applications to respond instantly to database changes. - Edge Functions: Developers can deploy serverless functions close to users for low-latency execution, facilitating scalable and efficient backend logic. - File Storage: Supabase offers scalable storage solutions for managing and serving files, complete with configurable access policies to ensure data security. Primary Value and User Solutions: Supabase addresses the challenges developers face in building and scaling applications by providing a comprehensive, open-source backend platform. It eliminates the complexities of managing server infrastructure, allowing developers to focus on creating feature-rich applications. With its real-time capabilities, robust authentication, and seamless integration with PostgreSQL, Supabase empowers developers to build secure, scalable, and responsive applications efficiently.

**Average Rating:** 4.6/5.0

**Total Reviews:** 152

#### How Do G2 Users Rate Supabase?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.2/10)
- **Customer data linking:** 8.3/10 (Category avg: 8.8/10)
- **Social login:** 8.3/10 (Category avg: 8.6/10)
- **Self-registration and self-service:** 7.2/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Supabase?

- **Seller:** [Supabase](https://www.g2.com/sellers/supabase)
- **Year Founded:** 2020
- **HQ Location:** Global, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=90292f271b5b4feb535f6c4c2b32bb22ad2b1d3a612cb21ca0afc68b74ac3772&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsupabase%2F&secure%5Burl_type%5D=linkedin_company_website)  
357 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Founder, Software Engineer
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 71% Small, 23% Medium

#### What Do G2 Reviewers Say About Supabase?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Supabase, highlighting its simple setup and user-friendly backend experience.
- Users appreciate the **powerful design and intuitive API** of Supabase, making development both easy and enjoyable.
- Users find Supabase to be **user-friendly** , appreciating its simplicity, great UI, and seamless integration with tools.
- Users find **easy integrations** with Supabase enhance their development experience and streamline project setups effortlessly.
- Users appreciate the **seamless integrations** of Supabase, making it easy to connect with various development tools smoothly.

##### Cons

- Users find Supabase has **beginner unfriendliness** , as its complexity and limited support hinder novice coders' experience.
- Users find the **pricing high** , particularly for premium services that should be accessible to all users.
- Users find the **high complexity** of Supabase challenging, particularly for novice coders seeking user-friendly tools.
- Users feel Supabase lacks **insufficient guidance** , particularly for novice coders needing better documentation and user-friendliness.
- Users find **learning difficulty** with Supabase, especially novices who struggle with complex tools and limited community support.

#### What Are Recent G2 Reviews of Supabase?

**["Supabase: Complete, Developer-Friendly Backend That Speeds Up Development"](https://www.g2.com/survey_responses/supabase-review-13209007)**

**Rating:** 4.5/5.0 stars

_— Atharva S._

[Read full review](https://www.g2.com/survey_responses/supabase-review-13209007)

**["Supabase gave us BaaS speed without locking us into a proprietary database"](https://www.g2.com/survey_responses/supabase-review-13211696)**

**Rating:** 4.5/5.0 stars

_— Yurii L._

[Read full review](https://www.g2.com/survey_responses/supabase-review-13211696)

### [Amazon Cognito](https://www.g2.com/products/amazon-cognito/reviews)

Amazon Cognito is a developer-centric service that enables secure customer identity and access management (CIAM) for web and mobile applications. It allows developers to implement user sign-up, sign-in, and access control mechanisms swiftly, scaling to millions of users. Cognito supports authentication through social identity providers like Apple, Facebook, Google, and Amazon, as well as enterprise identity providers via SAML and OIDC. It offers a customizable hosted UI and integrates seamlessly with other AWS services, providing a comprehensive solution for managing user identities and securing application access. Key Features and Functionality: - User Pools: Secure user directories that provide sign-up and sign-in options, supporting multi-factor authentication (MFA) and customizable workflows. - Identity Pools: Grant users temporary access to AWS services based on their identity, facilitating secure resource access. - Federation: Integrate with social and enterprise identity providers, allowing users to authenticate using existing credentials. - Adaptive Authentication: Implement risk-based authentication that evaluates sign-in attempts and prompts for additional verification when necessary. - Compromised Credential Protection: Detect and prevent the use of compromised credentials, enhancing account security. - Customizable User Workflows: Utilize AWS Lambda triggers to tailor authentication and user management processes to specific application needs. Primary Value and Solutions Provided: Amazon Cognito simplifies the implementation of secure and scalable user authentication and authorization in applications, reducing development time and infrastructure management. By supporting various authentication methods and integrating with multiple identity providers, it enhances user experience and broadens access options. Its advanced security features, such as adaptive authentication and compromised credential protection, safeguard user accounts against unauthorized access. Additionally, Cognito's seamless integration with AWS services enables developers to build comprehensive, secure applications without the complexity of managing user identities and permissions manually.

**Average Rating:** 4.1/5.0

**Total Reviews:** 46

#### How Do G2 Users Rate Amazon Cognito?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.2/10)
- **Customer data linking:** 8.0/10 (Category avg: 8.8/10)
- **Social login:** 8.1/10 (Category avg: 8.6/10)
- **Self-registration and self-service:** 8.0/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Amazon Cognito?

- **Seller:** [Amazon Web Services (AWS)](https://www.g2.com/sellers/amazon-web-services-aws-3e93cc28-2e9b-4961-b258-c6ce0feec7dd)
- **Year Founded:** 2006
- **HQ Location:** Seattle, WA
- **Twitter:** @awscloud  
2,232,483 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=072881eee28a2afe24f8d1bda9f20e3e146b9fb4b214f216411ce2ed6898b31e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Famazon-web-services%2F&secure%5Burl_type%5D=linkedin_company_website)  
147,094 employees on LinkedIn®
- **Ownership:** NASDAQ: AMZN

#### Who Uses This Product?

- **Who Uses This:** Software Engineer
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 49% Small, 28% Large

#### What Do G2 Reviewers Say About Amazon Cognito?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **seamless API integration** of Amazon Cognito, enhancing usability across various platforms effortlessly.
- Users appreciate the **highly scalable authentication** features of Amazon Cognito, making it ideal for diverse applications.
- Users appreciate the **automation capabilities** of Amazon Cognito, enabling seamless scalability and streamlined authentication processes.
- Users appreciate the **customizability** of Amazon Cognito, enabling tailored authentication flows for diverse use cases.
- Users value the **customization options** in Amazon Cognito, allowing tailored authentication flows for diverse needs.

##### Cons

- Users find the **complex setup** of Amazon Cognito challenging, requiring extensive AWS knowledge and causing confusion during initial configuration.
- Users struggle with **error handling and debugging** , finding it challenging to navigate AWS's managed systems and documentation.
- Users find the **expertise requirement** for Amazon Cognito overwhelming due to complex setup and poor documentation.
- Users express concerns over **missing features** , particularly lacking bulk updates and user data export options.
- Users face challenges due to **outdated documentation** , complicating initial setup and error handling in Amazon Cognito.

#### What Are Recent G2 Reviews of Amazon Cognito?

**["Simple, Sleek, Scalable, Reliable Identity Management which provides Auth, Auth, User management."](https://www.g2.com/survey_responses/amazon-cognito-review-10569216)**

**Rating:** 5.0/5.0 stars

_— Dharmesh K._

[Read full review](https://www.g2.com/survey_responses/amazon-cognito-review-10569216)

**["Amazon Cognito Simplifies Scalable Authentication with Powerful Standards Support"](https://www.g2.com/survey_responses/amazon-cognito-review-13180459)**

**Rating:** 4.5/5.0 stars

_— Atharva P._

[Read full review](https://www.g2.com/survey_responses/amazon-cognito-review-13180459)

#### What Are G2 Users Discussing About Amazon Cognito?

- [What is Amazon Cognito used for?](https://www.g2.com/discussions/what-is-amazon-cognito-used-for)
- [Is Cognito safe?](https://www.g2.com/discussions/is-cognito-safe)
- [Is AWS Cognito free?](https://www.g2.com/discussions/is-aws-cognito-free)
- [What is Amazon Cognito identity?](https://www.g2.com/discussions/what-is-amazon-cognito-identity)
- [What is the use of Amazon Cognito?](https://www.g2.com/discussions/what-is-the-use-of-amazon-cognito)

### [Ping Identity](https://www.g2.com/products/ping-identity/reviews)

Ping Identity is a type of identity management solution designed to help organizations implement Zero Trust security frameworks while enhancing user experiences across various platforms. With a focus on intelligent identity solutions, Ping Identity empowers enterprises to securely manage access to cloud, mobile, Software as a Service (SaaS), and on-premises applications, facilitating a seamless integration of identity management into their digital business strategies. The target audience for Ping Identity primarily includes large enterprises and organizations that require robust security measures and streamlined access management for their workforce, customers, and partners. This solution is particularly beneficial for businesses operating in hybrid environments, where applications and data are spread across multiple platforms and locations. By adopting Ping Identity, organizations can ensure that their security protocols are not only effective but also user-friendly, thereby improving overall productivity and satisfaction. Key features of the PingOne Cloud Platform include single sign-on (SSO), multi-factor authentication (MFA), and adaptive authentication, which collectively enhance security while simplifying the user experience. The platform's SSO capability allows users to access multiple applications with a single set of credentials, reducing password fatigue and improving user compliance. MFA adds an extra layer of security by requiring additional verification steps, which is crucial in today’s threat landscape. Adaptive authentication further strengthens security by assessing user behavior and context, enabling organizations to respond dynamically to potential risks. Ping Identity stands out in the identity management category through its commitment to open standards and strategic partnerships with industry leaders such as Microsoft and Amazon. This approach not only enhances interoperability with existing systems but also ensures that organizations can leverage the latest technologies and innovations in identity management. By providing flexible solutions tailored to meet the unique needs of each enterprise, Ping Identity accelerates digital transformation initiatives, enhances customer engagement, and fortifies security measures, making it a valuable asset for any organization looking to navigate the complexities of modern identity management.

**Average Rating:** 4.4/5.0

**Total Reviews:** 118

#### How Do G2 Users Rate Ping Identity?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.2/10)
- **Customer data linking:** 8.9/10 (Category avg: 8.8/10)
- **Social login:** 8.3/10 (Category avg: 8.6/10)
- **Self-registration and self-service:** 8.6/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Ping Identity?

- **Seller:** [Ping Identity](https://www.g2.com/sellers/ping-identity)
- **Company Website:** www.PingIdentity.com
- **Year Founded:** 2002
- **HQ Location:** Denver, CO
- **Twitter:** @pingidentity  
42,053 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d7bc87f22d7c02efbeb1365493925da4153acada6e51611ac77880667f106672&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F21870%2F&secure%5Burl_type%5D=linkedin_company_website)  
2,378 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 69% Large, 23% Medium

#### What Do G2 Reviewers Say About Ping Identity?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **responsive customer management** in Ping Identity, appreciating the ease of configuration and collaboration.
- Users appreciate the **ease of use** of Ping Identity, finding it simple to configure and manage applications.
- Users appreciate the **adaptability** of Ping Identity, enjoying seamless app configuration and management experiences.
- Users value the **easy app configuration and management** capabilities in Ping Identity, enhancing their maintenance experience.
- Users appreciate the **responsive customer support** of Ping Identity, highlighting their willingness to listen and collaborate effectively.

##### Cons

- Users find the **limited features** of Ping Identity restrictive, particularly in terms of customization and ease of setup.
- Users find **authentication issues** with Ping Identity, especially regarding confusion in setup and maintenance of OAuth/OIDC.
- Users find the **complex administration** of Ping Identity challenging, noting confusion in setup and maintenance.
- Users find the **complex setup** of Ping Identity confusing, affecting the ease of using its features.
- Users find the **interface confusing** , making setup and maintenance of Ping Identity challenging and frustrating.

#### What Are Recent G2 Reviews of Ping Identity?

**["Comprehensive, Stable Authentication Suite That’s Easy to Use"](https://www.g2.com/survey_responses/ping-identity-review-12827456)**

**Rating:** 4.5/5.0 stars

_— Naveen Kumar S._

[Read full review](https://www.g2.com/survey_responses/ping-identity-review-12827456)

**["Scalable and Reliable Identity Management at Massive Scale"](https://www.g2.com/survey_responses/ping-identity-review-12643118)**

**Rating:** 5.0/5.0 stars

_— Peter B._

[Read full review](https://www.g2.com/survey_responses/ping-identity-review-12643118)

#### What Are G2 Users Discussing About Ping Identity?

- [How has Ping Identity supported your identity and access management, and what challenges have you faced?](https://www.g2.com/discussions/how-has-ping-identity-supported-your-identity-and-access-management-and-what-challenges-have-you-faced)
- [What is Ping Identity used for?](https://www.g2.com/discussions/what-is-ping-identity-used-for)

### [Microsoft Entra External ID](https://www.g2.com/it/products/microsoft-entra-external-id/reviews)

Proteggi e gestisci le identità di clienti e partner al di fuori della tua organizzazione.

**Average Rating:** 4.2/5.0

**Total Reviews:** 25

#### How Do G2 Users Rate Microsoft Entra External ID?

- **Ritiene che the product sia stato un valido partner commerciale?:** 9.1/10 (Category avg: 9.2/10)
- **Collegamento dei dati dei clienti:** 9.2/10 (Category avg: 8.8/10)
- **Accesso sociale:** 8.5/10 (Category avg: 8.6/10)
- **Auto-registrazione e self-service:** 8.2/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Microsoft Entra External ID?

- **Venditore:** [Microsoft](https://www.g2.com/it/sellers/microsoft)
- **Anno di Fondazione:** 1975
- **Sede centrale:** Redmond, Washington
- **Twitter:** @microsoft  
13,091,739 follower su Twitter
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9458f51bd6ded48ad432a804f19ad736469f007787569b63827154231c315630&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmicrosoft%2F&secure%5Burl_type%5D=linkedin_company_website)  
231,632 dipendenti su LinkedIn®
- **Proprietà:** MSFT

#### Who Uses This Product?

- **Company Size:** 41% Small, 37% Medium

#### What Are Recent G2 Reviews of Microsoft Entra External ID?

**["Microsoft Entra External ID soddisfa il nostro requisito B2B"](https://www.g2.com/it/survey_responses/microsoft-entra-external-id-review-9279959)**

**Rating:** 5.0/5.0 stars

_— Pawan K._

[Read full review](https://www.g2.com/it/survey_responses/microsoft-entra-external-id-review-9279959)

**["Proteggi le tue applicazioni? Microsoft Entra Ext ID è la soluzione!"](https://www.g2.com/it/survey_responses/microsoft-entra-external-id-review-9361064)**

**Rating:** 5.0/5.0 stars

_— David Alejandro C._

[Read full review](https://www.g2.com/it/survey_responses/microsoft-entra-external-id-review-9361064)

### [Descope](https://www.g2.com/it/products/descope/reviews)

Descope è una piattaforma di autenticazione e gestione dell'identità dei clienti con funzionalità drag & drop. La nostra soluzione CIAM senza o con poco codice aiuta le organizzazioni a creare e personalizzare facilmente l'intero percorso utente utilizzando flussi di lavoro visivi – dall'autenticazione e autorizzazione all'MFA e SSO federato. Centinaia di clienti, tra cui GoFundMe, Navan, You.com e Branch, utilizzano Descope per ridurre l'attrito degli utenti, prevenire il takeover degli account e ottenere una visione unificata del loro percorso cliente. Descope è stata nominata Leader del Momento nei rapporti autunnali di G2 per le categorie CIAM e Passwordless. Descope fornisce anche un ecosistema di connettori con dozzine di servizi di terze parti per casi d'uso come la verifica dell'identità, la prevenzione delle frodi, l'autenticazione basata sul rischio e l'orchestrazione dell'identità. Descope è costruita su un'architettura multi-tenant scalabile con alta disponibilità che può supportare requisiti aziendali avanzati. Fondata nel 2022, Descope è supportata da Lightspeed e Notable Capital (precedentemente GGV Capital) ed è membro della FIDO Alliance.

**Average Rating:** 4.8/5.0

**Total Reviews:** 86

#### How Do G2 Users Rate Descope?

- **Ritiene che the product sia stato un valido partner commerciale?:** 9.8/10 (Category avg: 9.2/10)
- **Collegamento dei dati dei clienti:** 8.9/10 (Category avg: 8.8/10)
- **Accesso sociale:** 9.5/10 (Category avg: 8.6/10)
- **Auto-registrazione e self-service:** 9.7/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Descope?

- **Venditore:** [Descope](https://www.g2.com/it/sellers/descope)
- **Sito web dell'azienda:** www.descope.com
- **Anno di Fondazione:** 2022
- **Sede centrale:** Los Altos, California
- **Twitter:** @descopeinc  
651 follower su Twitter
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8489c78a7390d13b70d4bb0e1cb697e18a43f51e4c54ba2d55eb41aa2cd0f6c0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdescope%2F&secure%5Burl_type%5D=linkedin_company_website)  
109 dipendenti su LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CTO
- **Top Industries:** Software per computer, Tecnologia dell'informazione e servizi
- **Company Size:** 84% Small, 15% Medium

#### What Do G2 Reviewers Say About Descope?

_AI-generated summary from verified user reviews_

##### Pros

- Gli utenti apprezzano molto la **facilità d'uso** di Descope, trovando l'installazione e l'utilizzo fluidi e soddisfacenti per tutti i livelli di abilità.
- Gli utenti evidenziano il **supporto clienti eccezionale** di Descope, apprezzando le risposte rapide e la guida utile per problemi complessi.
- Gli utenti apprezzano Descope per fornire **autenticazione e autorizzazione affidabili** , semplificando l'integrazione e garantendo le migliori pratiche.
- Gli utenti elogiano la **facilità di implementazione** di Descope, apprezzando la sua integrazione senza soluzione di continuità e l'interfaccia intuitiva.
- Gli utenti evidenziano la **facile configurazione** di Descope, apprezzandone la rapida implementazione e l'esperienza utente intuitiva.

##### Cons

- Gli utenti trovano il **processo di configurazione complesso** impegnativo, richiedendo tempo e sforzo significativi per una corretta configurazione.
- Gli utenti trovano la **curva di apprendimento difficile** di Descope impegnativa, in particolare quando integrano i flussi con una configurazione unica.
- Gli utenti trovano la **documentazione obsoleta** un ostacolo, rendendo l'implementazione e la personalizzazione delle funzionalità avanzate più difficili.
- Gli utenti trovano che la **complessità** delle funzionalità avanzate di Descope e del processo di configurazione possa ostacolare un'implementazione e una personalizzazione fluida.
- Gli utenti trovano il **difficile processo di apprendimento** di Descope impegnativo, richiedendo tempo e supporto per comprendere appieno le sue capacità.

#### What Are Recent G2 Reviews of Descope?

**["Flussi di autenticazione WYSIWYG rivoluzionari con integrazioni che scalano"](https://www.g2.com/it/survey_responses/descope-review-12672849)**

**Rating:** 4.5/5.0 stars

_— Vishesh B._

[Read full review](https://www.g2.com/it/survey_responses/descope-review-12672849)

**["Funziona alla grande per le nostre esigenze di autenticazione B2B multi-tenant"](https://www.g2.com/it/survey_responses/descope-review-12183990)**

**Rating:** 5.0/5.0 stars

_— Arun K._

[Read full review](https://www.g2.com/it/survey_responses/descope-review-12183990)

### [FusionAuth](https://www.g2.com/it/products/fusionauth/reviews)

FusionAuth è una piattaforma di gestione dell'identità e dell'accesso dei clienti (CIAM) specificamente progettata per affrontare le sfide della sicurezza, scalabilità ed efficienza degli sviluppatori. Questa soluzione è pensata per le organizzazioni che cercano di migliorare i loro processi di gestione dell'identità garantendo al contempo la conformità a rigorosi standard normativi come il GDPR e il SOC2. Offrendo un modello di distribuzione flessibile, FusionAuth consente agli utenti di mantenere il controllo sulla residenza dei loro dati, sia nel cloud, on-premises o in ambienti ibridi. Rivolto a sviluppatori e organizzazioni che richiedono soluzioni di identità robuste, FusionAuth è particolarmente vantaggioso per le aziende in rapida crescita o che necessitano di semplificare i loro processi di autenticazione. La sua architettura API-first consente alle organizzazioni di integrare la gestione dell'identità direttamente nei loro flussi di lavoro esistenti, riducendo il carico operativo associato ai fornitori di identità tradizionali. Questa capacità è particolarmente preziosa per le aziende che desiderano eliminare le complessità e i costi associati al mantenimento di sistemi di autenticazione sviluppati internamente. Le caratteristiche principali di FusionAuth includono le sue opzioni di distribuzione flessibili, che consentono alle organizzazioni di scegliere come e dove ospitare la loro soluzione di gestione dell'identità. Questa flessibilità è completata da un'architettura guidata dalle API, dove ogni funzionalità è accessibile tramite API, permettendo un'integrazione e una gestione senza soluzione di continuità dell'identità come parte dell'infrastruttura complessiva. Questo approccio non solo migliora la velocità degli sviluppatori, ma garantisce anche che le organizzazioni possano adattare le loro soluzioni di identità per soddisfare le esigenze aziendali in evoluzione senza essere vincolate al cloud di un singolo fornitore. Inoltre, FusionAuth offre modelli di prezzo prevedibili che aiutano le organizzazioni a evitare costi imprevisti comunemente associati agli aumenti mensili degli utenti attivi (MAU). Questa trasparenza nei prezzi è un vantaggio significativo per le aziende che cercano di scalare senza incorrere in spese eccessive. La piattaforma ha dimostrato la sua efficacia in vari settori, con storie di successo notevoli che evidenziano la sua capacità di gestire enormi picchi di traffico, ridurre i colli di bottiglia operativi e diminuire il carico ingegneristico. Ad esempio, Bilt ha sfruttato FusionAuth per gestire alti volumi di traffico garantendo al contempo la conformità ai requisiti di residenza dei dati. Allo stesso modo, Vatix è passato da un sistema sviluppato internamente e complesso a FusionAuth, consentendo al loro team di Customer Success di integrare i clienti in modo rapido ed efficiente. L'implementazione di FusionAuth da parte di UrbanSitter ha ridotto significativamente il tempo di sviluppo dell'autenticazione, permettendo loro di concentrarsi sull'innovazione del prodotto principale. Questi esempi illustrano come FusionAuth non solo migliori la sicurezza e la conformità, ma anche guidi l'efficienza operativa e il risparmio sui costi per le organizzazioni in diversi settori.

**Average Rating:** 4.5/5.0

**Total Reviews:** 137

#### How Do G2 Users Rate FusionAuth?

- **Ritiene che the product sia stato un valido partner commerciale?:** 9.3/10 (Category avg: 9.2/10)
- **Collegamento dei dati dei clienti:** 7.9/10 (Category avg: 8.8/10)
- **Accesso sociale:** 8.1/10 (Category avg: 8.6/10)
- **Auto-registrazione e self-service:** 8.1/10 (Category avg: 9.1/10)

#### Who Is the Company Behind FusionAuth?

- **Venditore:** [FusionAuth](https://www.g2.com/it/sellers/fusionauth)
- **Sito web dell'azienda:** fusionauth.io
- **Anno di Fondazione:** 2009
- **Sede centrale:** Broomfield, US
- **Twitter:** @FusionAuth  
2,032 follower su Twitter
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4f9dc39ec44bbf34e28985ca870f49b027f7ec84a568c53685eaa9bc50306e5a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F11861048%2F&secure%5Burl_type%5D=linkedin_company_website)  
67 dipendenti su LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, CTO
- **Top Industries:** Software per computer, Tecnologia dell'informazione e servizi
- **Company Size:** 46% Small, 45% Medium

#### What Do G2 Reviewers Say About FusionAuth?

_AI-generated summary from verified user reviews_

##### Pros

- Gli utenti apprezzano la **facilità d'uso** di FusionAuth, rendendo l'installazione e l'amministrazione semplici ed efficienti.
- Gli utenti apprezzano le **integrazioni senza soluzione di continuità** con diversi metodi di autenticazione e servizi di terze parti per una maggiore flessibilità.
- Gli utenti apprezzano le **facili integrazioni** con terze parti, migliorando l'accessibilità e la funzionalità all'interno dei loro sistemi.
- Gli utenti amano gli **strumenti integrati e la personalizzazione** in FusionAuth, semplificando l'autenticazione e migliorando la facilità d'uso.
- Gli utenti apprezzano il **eccellente supporto clienti** di FusionAuth che risolve efficacemente i problemi e migliora l'esperienza utente.

##### Cons

- Gli utenti trovano la **complessità** della configurazione di FusionAuth e la curva di apprendimento impegnativa, complicando la loro esperienza complessiva.
- Gli utenti affrontano una **curva di apprendimento difficile** con l'interfaccia utente di FusionAuth e i dettagli avanzati di implementazione, complicando il processo di integrazione.
- Gli utenti trovano il **processo di configurazione complesso** di FusionAuth impegnativo, portando a un onboarding più lungo e a problemi di configurazione.
- Gli utenti notano una significativa **curva di apprendimento** con FusionAuth, rendendo difficile per i nuovi team adattarsi efficacemente.
- Gli utenti trovano le **opzioni di personalizzazione limitate** in FusionAuth frustranti, ostacolando la loro capacità di adattare la piattaforma in modo efficace.

#### What Are Recent G2 Reviews of FusionAuth?

**["Soluzione flessibile ospitata autonomamente con ottima documentazione e supporto a un prezzo accessibile"](https://www.g2.com/it/survey_responses/fusionauth-review-12481920)**

**Rating:** 4.5/5.0 stars

_— Idan Y._

[Read full review](https://www.g2.com/it/survey_responses/fusionauth-review-12481920)

**["Autenticazione potente e flessibile con configurazione senza sforzo e un'interfaccia utente eccezionale"](https://www.g2.com/it/survey_responses/fusionauth-review-12527838)**

**Rating:** 5.0/5.0 stars

_— Nate B._

[Read full review](https://www.g2.com/it/survey_responses/fusionauth-review-12527838)

#### What Are G2 Users Discussing About FusionAuth?

- [What is the difference between Okta and Auth0?](https://www.g2.com/it/discussions/what-is-the-difference-between-okta-and-auth0)
- [FusionAuth è gratuito?](https://www.g2.com/it/discussions/is-fusionauth-free) - 1 comment
- [How do you use FusionAuth?](https://www.g2.com/it/discussions/how-do-you-use-fusionauth)
- [Why use FusionAuth?](https://www.g2.com/it/discussions/why-use-fusionauth)

### [SAP Customer Identity and Access Management](https://www.g2.com/products/sap-customer-identity-and-access-management/reviews)

SAP CIAM for B2C is about creating relationships built on trust, security, and compliance. For the consumer, they receive an exceptional user experience, from frictionless authentication, engagement, and personalisation across every touchpoint, channel, and brand. For your business, leverage the unified customer identity to be used across your business, both front office and back office. Increase profitability and growth, at scale. Bonus: Our Enterprise Consent and Preference Management Solution is now part of CIAM B2C Customer Data Solutions: Customer Data Platform, Customer Identity and Access Management (CIAM) for B2C\*, Customer Identity and Access Management (CIAM) for B2B\*, \*Enterprise Consent and Access Management (ECPM) is now part of CIAM

**Average Rating:** 4.1/5.0

**Total Reviews:** 29

#### How Do G2 Users Rate SAP Customer Identity and Access Management?

- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.2/10)
- **Customer data linking:** 9.8/10 (Category avg: 8.8/10)
- **Social login:** 8.5/10 (Category avg: 8.6/10)
- **Self-registration and self-service:** 9.0/10 (Category avg: 9.1/10)

#### Who Is the Company Behind SAP Customer Identity and Access Management?

- **Seller:** [SAP](https://www.g2.com/sellers/sap)
- **Year Founded:** 1972
- **HQ Location:** Walldorf
- **Twitter:** @SAP  
297,052 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8fd712dbd816fadfc039a60dcf8c1a3d6a48469756075586fa0be3da7e4b74d7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsap%2F&secure%5Burl_type%5D=linkedin_company_website)  
141,955 employees on LinkedIn®
- **Ownership:** NYSE:SAP

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services
- **Company Size:** 47% Large, 37% Medium

#### What Do G2 Reviewers Say About SAP Customer Identity and Access Management?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **prompt customer support** of SAP Customer Identity and Access Management, enhancing their overall experience.
- Users find SAP Customer Identity and Access Management's **ease of use** enhances customer relationship building and understanding.
- Users appreciate the **user-friendly interface** of SAP Customer Identity and Access Management, enabling efficient customer relationship building.
- Users value the **easy-to-use UI** and minimal learning curve of SAP Customer Identity and Access Management.
- Users value the **easy-to-use analytics** of SAP Customer IAM, enhancing their understanding of consumer behavior effortlessly.

##### Cons

- Users find the **complexity of integration** with external services to be a significant hurdle when using SAP Customer Identity and Access Management.
- Users face significant **complexity issues** with integrating external services, often requiring expert assistance for successful implementation.
- Users find the **complex setup** of SAP Customer Identity and Access Management to be a significant drawback affecting usability.
- Users find SAP Customer Identity and Access Management to be **expensive** compared to competitors, affecting its overall value.
- Users face **integration issues** with external services, finding the process complex and in need of simplification.

#### What Are Recent G2 Reviews of SAP Customer Identity and Access Management?

**["Good program that is essential for managing customer data."](https://www.g2.com/survey_responses/sap-customer-identity-and-access-management-review-8200114)**

**Rating:** 4.0/5.0 stars

_— Michael H._

[Read full review](https://www.g2.com/survey_responses/sap-customer-identity-and-access-management-review-8200114)

**["SAP Customer Identity and Access Management for B2C"](https://www.g2.com/survey_responses/sap-customer-identity-and-access-management-review-7888680)**

**Rating:** 4.5/5.0 stars

_— Rajiv T._

[Read full review](https://www.g2.com/survey_responses/sap-customer-identity-and-access-management-review-7888680)

#### What Are G2 Users Discussing About SAP Customer Identity and Access Management?

- [What is SAP Customer Identity and Access Management for B2C used for?](https://www.g2.com/discussions/what-is-sap-customer-identity-and-access-management-for-b2c-used-for)

### [WSO2 Identity Platform](https://www.g2.com/products/wso2-identity-platform/reviews)

What is WSO2 Identity Platform? WSO2 Identity Platform is a unified, API-first suite designed to orchestrate identity for humans, applications, and autonomous AI agents. It provides a modular fabric for modern identity, allowing organizations to deploy the full platform or select specific capabilities to enhance their existing IAM stack. Managed identities within the suite now exceed one billion for more than 250 customers across global industries including financial services, healthcare, and government. Comprehensive capabilities WSO2 Identity Platform serves as a strategic foundation for modern identity by offering: - Developer-first design with extreme extensibility: Use an API-first approach to customize every stage of the user journey. Avoid proprietary black boxes with a platform built for deep technical integration. - Open source freedom without hidden vendor lock-in: Retain full control of your identity data and logic. Benefit from a transparent, community-vetted codebase that ensures long-term agility and security. - Deploy anywhere across hybrid and cloud environments: Run WSO2 Access Manager on-premises, in private clouds, or as a containerized solution. Maintain consistency across your infrastructure with ease. - Scale to millions of users with proven reliability: Effortlessly manage complex B2B and B2C requirements. From progressive profiling to delegated administration, handle massive growth without performance loss. - Future-proof security for humans and AI agents: Secure the next generation of digital interactions. Use AI-powered flows and branding to protect both human users and autonomous AI agents seamlessly. - Meet global standards with built-in compliance: Simplify adherence to GDPR, FAPI, and OIDC. WSO2 Access Manager provides the granular consent and security protocols required for highly regulated industries. Value proposition: How do you position yourself against your competitors? - WSO2 Identity Platform is designed for deep technical integration and absolute deployment freedom. - Total deployment freedom: Maintain control with options for self-managed software for privacy or managed SaaS for speed. - Agentic enterprise strategy: WSO2 is a pioneer in treating AI agents as first-class citizens, providing the identity layer required to secure and govern autonomous AI interactions. - Extreme extensibility: Service extensions and an API-first approach allow developers to modify flow behaviors to meet unique requirements without being locked into a "proprietary black box". - Lower TCO & high ROI: Proven to provide a 332% ROI over three years, with pricing that allows for scaling to over 100 million users without exponential cost increases. - Open source transparency: A community-vetted codebase ensures long-term agility, security, and the elimination of hidden vendor lock-in.

**Average Rating:** 4.5/5.0

**Total Reviews:** 107

#### How Do G2 Users Rate WSO2 Identity Platform?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.2/10)
- **Customer data linking:** 8.6/10 (Category avg: 8.8/10)
- **Social login:** 8.4/10 (Category avg: 8.6/10)
- **Self-registration and self-service:** 8.8/10 (Category avg: 9.1/10)

#### Who Is the Company Behind WSO2 Identity Platform?

- **Seller:** [WSO2](https://www.g2.com/sellers/wso2)
- **Company Website:** wso2.com
- **Year Founded:** 2005
- **HQ Location:** Mountain View, CA
- **Twitter:** @wso2  
12,751 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3f3cca027d909244035af3c393312356959e262d759c9f2fe89c77432c422808&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F66028%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,254 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Software Engineer
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 47% Medium, 37% Large

#### What Do G2 Reviewers Say About WSO2 Identity Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **seamless authentication integration** of WSO2 Identity Platform, enhancing security and simplifying user access management.
- Users value the **robust security features** of WSO2 Identity Platform, enhancing their cyber security effectiveness and management.
- Users appreciate the **user-friendly interface** of WSO2 Identity Platform, simplifying identity management with ease of integration.
- Users appreciate the **ease of setup and integration** with WSO2 Identity Platform, streamlining their implementation process.
- Users praise **Single Sign-On** in WSO2 Identity Platform for its seamless access management and enhanced security features.

##### Cons

- Users report a **difficult learning curve** with WSO2 Identity Platform, especially for beginners and complex customizations.
- Users find WSO2 Identity Platform to have a **complexity barrier** that challenges beginners and requires advanced knowledge.
- Users find the **complex setup** of WSO2 Identity Platform challenging, often requiring significant technical expertise and learning resources.
- Users often struggle with a **steep learning curve** in WSO2 Identity Platform, making initial setup challenging for beginners.
- Users face a **poor documentation** issue, making integration and customization efforts overly complicated and time-consuming.

#### What Are Recent G2 Reviews of WSO2 Identity Platform?

**["Bridging RFC Precision with Real-World Flexibility in WSO2 IS"](https://www.g2.com/survey_responses/wso2-identity-platform-review-11404135)**

**Rating:** 5.0/5.0 stars

_— CEDRIC G._

[Read full review](https://www.g2.com/survey_responses/wso2-identity-platform-review-11404135)

**["Total Control and Unmatched Customization"](https://www.g2.com/survey_responses/wso2-identity-platform-review-12748062)**

**Rating:** 4.5/5.0 stars

_— Octavio d._

[Read full review](https://www.g2.com/survey_responses/wso2-identity-platform-review-12748062)

### [Google Cloud Identity Platform](https://www.g2.com/products/google-cloud-identity-platform/reviews)

Google Cloud Identity Platform is a customer identity and access management (CIAM) solution that enables organizations to integrate secure, scalable authentication and user management into their applications. Designed to enhance user experience and security, it allows developers to focus on building their apps while leveraging Google's robust infrastructure for identity services. Key Features and Functionality: - Authentication as a Service: Offers customizable sign-up and sign-in services with SDKs for Android, iOS, and web platforms, simplifying development and administrative tasks. - Broad Protocol Support: Supports various authentication methods, including SAML, OIDC, email/password, social logins, phone authentication, and custom authentication, providing flexible integration options. - Multi-Tenancy: Allows the creation of distinct user and configuration silos within a single instance, catering to different customers, business units, or subsidiaries. - Intelligent Account Protection: Integrates with Google's threat intelligence to detect compromised accounts and offers multi-factor authentication (MFA) methods, such as SMS, to safeguard against phishing attacks. - Enterprise Support and SLA: Provides technical support and a 99.95% service level agreement (SLA), ensuring reliability for critical applications. Primary Value and User Solutions: Identity Platform addresses the need for secure and efficient user authentication in applications. By offering a comprehensive suite of identity management features, it helps organizations protect user accounts, prevent unauthorized access, and scale their applications confidently on Google Cloud's infrastructure. This solution enables developers to implement robust authentication mechanisms without the complexity of building them from scratch, thereby accelerating development timelines and enhancing overall application security.

**Average Rating:** 4.5/5.0

**Total Reviews:** 16

#### How Do G2 Users Rate Google Cloud Identity Platform?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.2/10)
- **Customer data linking:** 8.7/10 (Category avg: 8.8/10)
- **Social login:** 8.7/10 (Category avg: 8.6/10)
- **Self-registration and self-service:** 8.8/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Google Cloud Identity Platform?

- **Seller:** [Google](https://www.g2.com/sellers/google)
- **Year Founded:** 1998
- **HQ Location:** Mountain View, CA
- **Twitter:** @google  
31,899,995 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe4a5936665c9702418dd53c477fef5a7baea08078bb117ed67e966fc581b9ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1441%2F&secure%5Burl_type%5D=linkedin_company_website)  
341,888 employees on LinkedIn®
- **Ownership:** NASDAQ:GOOG

#### Who Uses This Product?

- **Company Size:** 41% Large, 29% Small

#### What Do G2 Reviewers Say About Google Cloud Identity Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **global VPC creation** feature of Google Cloud Identity Platform, enhancing their network flexibility and innovation.
- Users appreciate the **global VPC creation** and excellent managed solutions like GKE, GCS, and BigQuery offered by Google Cloud.
- Users value the **efficient solution capabilities** of Google Cloud Identity Platform, enhancing their operational effectiveness and automation.

#### What Are Recent G2 Reviews of Google Cloud Identity Platform?

**["Identity and Access management in Google Cloud"](https://www.g2.com/survey_responses/google-cloud-identity-platform-review-8013165)**

**Rating:** 5.0/5.0 stars

_— Brijesh S._

[Read full review](https://www.g2.com/survey_responses/google-cloud-identity-platform-review-8013165)

**["Great Cloud Solution for Corporates"](https://www.g2.com/survey_responses/google-cloud-identity-platform-review-11012716)**

**Rating:** 4.5/5.0 stars

_— Shubham J._

[Read full review](https://www.g2.com/survey_responses/google-cloud-identity-platform-review-11012716)

#### What Are G2 Users Discussing About Google Cloud Identity Platform?

- [What is the difference between G suite and cloud identity?](https://www.g2.com/discussions/google-cloud-identity-platform-what-is-the-difference-between-g-suite-and-cloud-identity)
- [What is the difference between G suite and cloud identity?](https://www.g2.com/discussions/what-is-the-difference-between-g-suite-and-cloud-identity)
- [How do I use Google identity platform?](https://www.g2.com/discussions/google-cloud-identity-platform-how-do-i-use-google-identity-platform)
- [How do I use Google identity platform?](https://www.g2.com/discussions/how-do-i-use-google-identity-platform)
- [What is GCP identity platform?](https://www.g2.com/discussions/google-cloud-identity-platform-what-is-gcp-identity-platform)

### [Frontegg](https://www.g2.com/it/products/frontegg/reviews)

Frontegg è l'unica soluzione che fornisce un'infrastruttura di gestione utenti robusta e scalabile per SaaS B2B, gestendo l'intero percorso utente, dalla registrazione all'abbonamento. La piattaforma è multi-tenant alla base, il che consente una granularità a livello di organizzazione per qualsiasi impostazione o configurazione. Per un'esperienza utente completa, Frontegg offre un Portale Amministrativo self-service, che fornisce all'utente piena visibilità e controllo sulle proprie impostazioni personali e organizzative. La nostra piattaforma abilita i costruttori di app supportando i loro sforzi in tutto, dai flussi di autenticazione fondamentali alle capacità più avanzate come strutture organizzative complesse (multi-tenancy), autorizzazione dettagliata, gestione dei token API, portale amministrativo self-service per gli utenti finali, applicazione degli abbonamenti, single-sign-on (SSO) e molto altro. Le interfacce di Frontegg sono integrate come un livello UI all'interno della tua app e diventano un'interfaccia di gestione rivolta al cliente per i tuoi utenti finali, sia a livello personale che di spazio di lavoro. Frontegg potenzia anche il tuo backend attraverso ricchi SDK supportati in vari linguaggi e framework.

**Average Rating:** 4.8/5.0

**Total Reviews:** 362

#### How Do G2 Users Rate Frontegg?

- **Ritiene che the product sia stato un valido partner commerciale?:** 9.6/10 (Category avg: 9.2/10)
- **Collegamento dei dati dei clienti:** 9.6/10 (Category avg: 8.8/10)
- **Accesso sociale:** 9.6/10 (Category avg: 8.6/10)
- **Auto-registrazione e self-service:** 9.8/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Frontegg?

- **Venditore:** [Frontegg LTD](https://www.g2.com/it/sellers/frontegg-ltd)
- **Sito web dell'azienda:** www.frontegg.com
- **Anno di Fondazione:** 2019
- **Sede centrale:** Mountain View, California, United States
- **Twitter:** @FronteggForSaaS  
457 follower su Twitter
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f893e56178b41a5b5380ef4410bb80ca3814358d252a1b5a512a8c129fc83e5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F29365766%2F&secure%5Burl_type%5D=linkedin_company_website)  
70 dipendenti su LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Software Engineer, CTO
- **Top Industries:** Software per computer, Sicurezza informatica e di rete
- **Company Size:** 54% Small, 32% Medium

#### What Do G2 Reviewers Say About Frontegg?

_AI-generated summary from verified user reviews_

##### Pros

- Gli utenti trovano Frontegg **incredibilmente facile da usare** , semplificando l'autenticazione e la gestione degli utenti in modo efficiente.
- Gli utenti apprezzano il **supporto clienti reattivo** di Frontegg, che migliora la loro esperienza complessiva e l'efficienza.
- Gli utenti apprezzano le **integrazioni senza soluzione di continuità** offerte da Frontegg, migliorando l'efficienza e riducendo significativamente il carico di lavoro ingegneristico.
- Gli utenti apprezzano Frontegg per la sua **gestione utenti flessibile** e l'integrazione senza soluzione di continuità con vari sistemi di login e fornitori di SSO.
- Gli utenti lodano Frontegg per le sue **facili integrazioni** , riducendo significativamente il tempo di implementazione per l'autenticazione e la gestione degli utenti.

##### Cons

- Gli utenti trovano la **documentazione carente** , portando spesso a frustrazioni e interazioni di supporto che richiedono tempo per ottenere indicazioni sull'API.
- Gli utenti trovano la **documentazione obsoleta** , spesso priva di esempi pratici per scenari complessi e causando frustrazione.
- Gli utenti affrontano **problemi di integrazione** con Frontegg, in particolare nell'adattarsi a sistemi legacy e configurazioni complesse.
- Gli utenti esprimono frustrazione per la **mancanza di documentazione chiara** , rendendo l'uso delle API e la gestione degli errori inutilmente complicati.
- Gli utenti trovano **limitate le opzioni di personalizzazione** , in particolare per i componenti dell'interfaccia utente e l'integrazione, influenzando la coerenza del marchio e l'esperienza utente.

#### What Are Recent G2 Reviews of Frontegg?

**["Funziona bene una volta che inizi"](https://www.g2.com/it/survey_responses/frontegg-review-12515838)**

**Rating:** 4.5/5.0 stars

_— Nick Z._

[Read full review](https://www.g2.com/it/survey_responses/frontegg-review-12515838)

**["Semplifica l'autenticazione Streamlit con un supporto stellare"](https://www.g2.com/it/survey_responses/frontegg-review-12818227)**

**Rating:** 4.0/5.0 stars

_— Thomas S._

[Read full review](https://www.g2.com/it/survey_responses/frontegg-review-12818227)

#### What Are G2 Users Discussing About Frontegg?

- [A cosa serve Frontegg?](https://www.g2.com/it/discussions/what-is-frontegg-used-for) - 1 upvote

### [CyberArk Workforce Identity](https://www.g2.com/products/cyberark-workforce-identity/reviews)

CyberArk Identity Overview CyberArk Identity is a SaaS-delivered suite of solutions designed to simplify identity and access management in enterprises. CyberArk Identity unifies Workforce Access and Identity Management solutions in a single offering. Workforce Access capabilities include single sign-on, multi-factor authentication, session security, and credential management. Identity Management capabilities include lifecycle management, identity orchestration, and identity governance. With CyberArk Identity, organizations can secure workforce access to applications, endpoints, and infrastructure and protect themselves from the leading cause of data breaches – compromised credentials. CyberArk Identity is part of the CyberArk Identity Security Platform. Built for the dynamic enterprise, CyberArk Identity Security Platform secures access for any identity to any resource or environment from anywhere using any device. The CyberArk Identity Security Platform enables operational efficiencies with a single admin portal, streamlines meeting compliance requirements with unified audit capabilities, and delivers Identity Security Intelligence for continuous identity threat detection and protection. Workforce Access solutions: • CyberArk Single Sign-On (SSO) is an easy-to-manage solution for one-click access to your cloud, mobile, and legacy apps. CyberArk SSO enables a secure and frictionless sign-in experience for both internal and external users that adjusts based on risk. • CyberArk App Gateway is an add-on to our Single Sign-On solution that enables VPN-less access to legacy applications. It allows companies to set up per-application, per-user access to individual legacy applications hosted on-premises. • CyberArk Adaptive Multi-Factor Authentication (MFA) helps strengthen security and prevent attacks involving compromised credentials by requiring users to present multiple forms of evidence to gain access to your applications. Unlike traditional MFA solutions, CyberArk Adaptive MFA uses AI-powered behavioral analytics and contextual information to determine which authentication factors to apply to a particular user in a specific situation. • CyberArk Secure Web Sessions is a cloud-based service that enables organizations to monitor, record, and audit end-user activity within high-risk and high-value web applications. Security and compliance specialists can use Secure Web Sessions to search recorded sessions using free text input and quickly filter events by users, dates, and actions. • CyberArk Workforce Password Management is an enterprise-focused password manager providing a user-friendly solution to store business application credentials in a centralized vault and securely share them with other users in the organization. Identity Management Services: • CyberArk Identity Lifecycle Management provides an easy way to route application access requests, create application accounts, manage entitlements for those accounts, and revoke access when necessary. • CyberArk Identity Flows is an identity orchestration solution that improves security, efficiency, and productivity by automating identity data and events. With Identity Flows, organizations can orchestrate complex identity management processes and synchronize identity data across diverse applications, directory stores, and repositories. • CyberArk Identity Compliance solution continuously discovers access, streamlines access certifications, and provides comprehensive identity analytics. Identity Compliance automates manually intensive, error-prone administrative processes, ensuring all workforce and privileged access rights are properly assigned and continually certified across enterprises.

**Average Rating:** 4.5/5.0

**Total Reviews:** 126

#### How Do G2 Users Rate CyberArk Workforce Identity?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.2/10)

#### Who Is the Company Behind CyberArk Workforce Identity?

- **Seller:** [Palo Alto Networks](https://www.g2.com/sellers/palo-alto-networks)
- **Year Founded:** 2005
- **HQ Location:** Santa Clara, CA
- **Twitter:** @PaloAltoNtwks  
128,951 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=283fa006a7b7db5565e608e4d1bc1dafae45bdf4b312f2cd5bb208ac9271f81d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F30086%2F&secure%5Burl_type%5D=linkedin_company_website)  
22,313 employees on LinkedIn®
- **Ownership:** NYSE: PANW

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Financial Services
- **Company Size:** 48% Large, 48% Medium

#### What Do G2 Reviewers Say About CyberArk Workforce Identity?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise CyberArk Workforce Identity for its **ease of use** , featuring an intuitive UI and straightforward setup.
- Users value the **efficient access review process** of CyberArk Workforce Identity, enhancing productivity and streamlining permissions.
- Users appreciate the **intuitive interface** of CyberArk Workforce Identity, making it user-friendly for diverse teams.
- Users value the **responsiveness and friendliness** of CyberArk's customer support, enhancing their overall experience with the product.
- Users value the **effective access review capabilities** of CyberArk Workforce Identity, enhancing security and management in organizations.

##### Cons

- Users find the **missing integrations and limited dashboard capabilities** to hinder full functionality of CyberArk Workforce Identity.
- Users note significant **integration issues** , as many legacy platforms and manual processes hinder smooth functionality.
- Users express frustration over the **lack of automation** , especially in user mapping and integration processes within CyberArk Workforce Identity.
- Users find the **lack of integrations and reporting options** limits CyberArk Workforce Identity's effectiveness for their needs.
- Users are frustrated by **manual processes** in CyberArk Workforce Identity, particularly with user mapping and integration challenges.

#### What Are Recent G2 Reviews of CyberArk Workforce Identity?

**["Fast User-Device Linking, Needs Installation Speed Boost"](https://www.g2.com/survey_responses/cyberark-workforce-identity-review-12700425)**

**Rating:** 4.0/5.0 stars

_— Dominika T._

[Read full review](https://www.g2.com/survey_responses/cyberark-workforce-identity-review-12700425)

**["The way Access Reviews should be!"](https://www.g2.com/survey_responses/cyberark-workforce-identity-review-8369131)**

**Rating:** 5.0/5.0 stars

_— kam n._

[Read full review](https://www.g2.com/survey_responses/cyberark-workforce-identity-review-8369131)

#### What Are G2 Users Discussing About CyberArk Workforce Identity?

- [What are the benefits and drawbacks of using CyberArk Identity for identity and access management?](https://www.g2.com/discussions/what-are-the-benefits-and-drawbacks-of-using-cyberark-identity-for-identity-and-access-management)

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Spotlight Categories

[Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management)

[AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant)

[Third Party & Supplier Risk Management Software](https://www.g2.com/categories/third-party-supplier-risk-management)

[Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp)

[Compensation Management Software](https://www.g2.com/categories/compensation-management)

Similar Categories

- [Multi-Factor Authentication (MFA)](/categories/multi-factor-authentication-mfa)
- [Biometric Authentication](/categories/biometric-authentication)
- [Cloud Directory Services](/categories/cloud-directory-services)
- [Decentralized Identity](/categories/decentralized-identity)
- [Identity and Access Management (IAM)](/categories/identity-and-access-management-iam)

- [Passwordless Authentication](/categories/passwordless-authentication)
- [Password Managers](/categories/password-managers)
- [Password Policy Enforcement](/categories/password-policy-enforcement)
- [Privileged Access Management (PAM)](/categories/privileged-access-management-pam)
- [Risk-Based Authentication (RBA)](/categories/risk-based-authentication-rba)

- [Self-Service Password Reset (SSPR) Tools](/categories/self-service-password-reset-sspr-tools)
- [Single Sign-On (SSO)](/categories/single-sign-on-sso)
- [User Provisioning and Governance Tools](/categories/user-provisioning-and-governance-tools)

[Browse Customer Identity and Access Management (CIAM) Themes](/categories/customer-identity-and-access-management-ciam/themes)

 ![Brandon Summers-Miller](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brandon Summers-Miller")
BS

Researched and written by [Brandon Summers-Miller](https://research.g2.com/insights/author/brandon-summers-miller)

Updated April 10, 2026

Customer identity and access management (CIAM) software enables businesses to manage customer identities, preferences, and profile information at scale, providing secure, seamless login experiences including self-registration, MFA, single sign-on (SSO), and social login, while maintaining compliance with data privacy laws such as GDPR and CCPA.

### Core Capabilities of CIAM Software

To qualify for inclusion in the Customer Identity and Access Management (CIAM) category, a product must:

- Enable a seamless customer experience with self-registration and self-service functionality including account creation and preference management
- Verify user identity with authentication, which may include multi-factor authentication methods
- Enforce customer access to corporate services based on customer permissions
- Integrate with directories or other data stores that house customer data
- Scale to support a growing customer base

### Common Use Cases for CIAM Software

Businesses use CIAM software to deliver user-friendly, secure digital experiences across websites and applications. Common use cases include:

- Enabling customer self-registration and profile management across web and mobile applications
- Implementing federated identity features such as SSO and social login to reduce authentication friction
- Managing customer consent and preferences to maintain compliance with GDPR, CCPA, and other data privacy regulations

### How CIAM Software Differs from Other Tools

CIAM shares similarities with but differs fundamentally from [identity and access management (IAM) software](https://www.g2.com/categories/identity-and-access-management-iam). IAM is designed for internal corporate use, managing identities of employees and contractors provisioned by IT staff, while CIAM is purpose-built for external, customer-focused identity management that allows customers to self-register and manage their own profiles.

### Insights from G2 on CIAM Software

Based on category trends on G2, seamless SSO integration and scalable self-registration stand out as the most valued features. Improved customer login experiences and reduced identity-related support burden as primary outcomes of adoption.

Top Tools at a Glance

| Product | Best for | User Review |
| --- | --- | --- |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_1c993a6e283a9bd6408ff2c4457aa165/agentforce-360-platform-formerly-salesforce-platform.png "Product Avatar Image")](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)[Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)[4.5/5(3,993)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) | Salesforce-native customer identity and access centralization | "Salesforce - Great Software to learn" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_6d0241f849d000763024744ff5901159/okta.png "Product Avatar Image")](https://www.g2.com/products/okta/reviews)[Okta](https://www.g2.com/products/okta/reviews)[4.5/5(1,364)](https://www.g2.com/products/okta/reviews) | SSO provisioning with automated identity lifecycle | "Strong Security Without Sacrificing User Experience" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_79afe05d7cfced3dad3f9497ab1bbc8d/auth0.png "Product Avatar Image")](https://www.g2.com/products/auth0/reviews)[Auth0](https://www.g2.com/products/auth0/reviews)[4.3/5(279)](https://www.g2.com/products/auth0/reviews) | Outsourced authentication with SSO and MFA | "Auth0 Makes Secure Authentication Easy for a Beginner Developer" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_86c48d9c3cc2a4a3647453cf9f5be07d/ibm-verify-ciam.jpg "Product Avatar Image")](https://www.g2.com/products/ibm-verify-ciam/reviews)[IBM Verify CIAM](https://www.g2.com/products/ibm-verify-ciam/reviews)[4.3/5(189)](https://www.g2.com/products/ibm-verify-ciam/reviews) | Adaptive MFA and SSO for customer-facing apps | "Low-Code Identity Orchestration with Smart Adaptive Risk and Legacy Integration" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_646ce5be6d3ef40fe7e74dba0b6e234f/supabase-supabase.jpeg "Product Avatar Image")](https://www.g2.com/products/supabase-supabase/reviews)[Supabase](https://www.g2.com/products/supabase-supabase/reviews)[4.6/5(156)](https://www.g2.com/products/supabase-supabase/reviews) | Postgres-native auth with auto-generated APIs | "Supabase gave us BaaS speed without locking us into a proprietary database" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3390b4cc3d92e87d570895f7358c003/amazon-cognito.jpg "Product Avatar Image")](https://www.g2.com/products/amazon-cognito/reviews)[Amazon Cognito](https://www.g2.com/products/amazon-cognito/reviews)[4.1/5(47)](https://www.g2.com/products/amazon-cognito/reviews) | AWS-native user authentication and federated identity | "Simple, Sleek, Scalable, Reliable Identity Management which provides Auth, Auth, User management." |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_53603b95b779fcd68c3bb76a675d7455/ping-identity.jpg "Product Avatar Image")](https://www.g2.com/products/ping-identity/reviews)[Ping Identity](https://www.g2.com/products/ping-identity/reviews)[4.4/5(124)](https://www.g2.com/products/ping-identity/reviews) | Federated SSO and MFA for enterprise CIAM | "Comprehensive, Stable Authentication Suite That’s Easy to Use" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4e2b08dd17397bdc99a5658447cbc589/azure-active-directory-external-identities.jpg "Product Avatar Image")](https://www.g2.com/products/microsoft-entra-external-id/reviews)[Microsoft Entra External ID](https://www.g2.com/products/microsoft-entra-external-id/reviews)[4.2/5(27)](https://www.g2.com/products/microsoft-entra-external-id/reviews) | External identity onboarding with Microsoft-native SSO | "Microsoft Entra External ID fulfilling our B2B requirement" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_6fcf72cd5406d78b1bc442f08757a9f3/descope.png "Product Avatar Image")](https://www.g2.com/products/descope/reviews)[Descope](https://www.g2.com/products/descope/reviews)[4.8/5(86)](https://www.g2.com/products/descope/reviews) | No-code auth flows with multi-tenant CIAM | "Game-Changing WYSIWYG Auth Flows with Integrations That Scale" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f6fae2cece3d329acf6612b49f9e7ec0/fusionauth.png "Product Avatar Image")](https://www.g2.com/products/fusionauth/reviews)[FusionAuth](https://www.g2.com/products/fusionauth/reviews)[4.5/5(139)](https://www.g2.com/products/fusionauth/reviews) | Multi-tenant CIAM with self-hosted flexibility | "Flexible Self-Hosted Solution with Great Documentation and Support at an affordable price" |

* * *

Show More

### Customer Identity and Access Management (CIAM) Topics

- [What is Customer Identity and Access Management (CIAM) Software?](#what-is-customer-identity-and-access-management-ciam-software)
- [Why Use Customer Identity and Access Management (CIAM) Software?](#why-use-customer-identity-and-access-management-ciam-software)
- [Who Uses Customer Identity and Access Management (CIAM) Software?](#who-uses-customer-identity-and-access-management-ciam-software)
- [Customer Identity and Access Management (CIAM) Software Features](#customer-identity-and-access-management-ciam-software-features)
- [Trends Related to Customer Identity and Access Management (CIAM) Software](#trends-related-to-customer-identity-and-access-management-ciam-software)
- [Potential Issues with Customer Identity and Access Management (CIAM) Software](#potential-issues-with-customer-identity-and-access-management-ciam-software)
- [Software and Services Related to Customer Identity and Access Management (CIAM) Software](#software-and-services-related-to-customer-identity-and-access-management-ciam-software)

[
### Customer Identity and Access Management (CIAM) Topics
Expand/Collapse ](#)
- [What is Customer Identity and Access Management (CIAM) Software?](#what-is-customer-identity-and-access-management-ciam-software)
- [Why Use Customer Identity and Access Management (CIAM) Software?](#why-use-customer-identity-and-access-management-ciam-software)
- [Who Uses Customer Identity and Access Management (CIAM) Software?](#who-uses-customer-identity-and-access-management-ciam-software)
- [Customer Identity and Access Management (CIAM) Software Features](#customer-identity-and-access-management-ciam-software-features)
- [Trends Related to Customer Identity and Access Management (CIAM) Software](#trends-related-to-customer-identity-and-access-management-ciam-software)
- [Potential Issues with Customer Identity and Access Management (CIAM) Software](#potential-issues-with-customer-identity-and-access-management-ciam-software)
- [Software and Services Related to Customer Identity and Access Management (CIAM) Software](#software-and-services-related-to-customer-identity-and-access-management-ciam-software)

## Learn More About Customer Identity and Access Management (CIAM) Software

### What is Customer Identity and Access Management (CIAM) Software?

Businesses use customer identity and access management (CIAM) software to create user-friendly, seamless customer experiences when users register for, log in to, and manage their customer profiles on corporate websites, portals, shops, and other consumer-facing accounts. On the back end, CIAM software creates one universal identity of the user, which can be tied to multiple business applications. Having a single, centralized view of the user is critical for creating a seamless end-user experience and properly managing a user’s preferences across all of a company’s customer products. Companies also employ CIAM for security reasons, protecting customer data at rest and in transit. CIAM software is important for B2C companies in particular, with us -cases such as travel loyalty programs, cable company customer accounts, content subscription accounts (including online newspapers, food delivery accounts, and clothing stores), and many more. Although most CIAM software use cases are for business to consumer (B2C) businesses, there are some CIAM use cases for business to business (B2B) companies; for example, businesses that manage internet of things (IoT) device identities may use CIAM software to provide devices with unique identities for security purposes.

Key Benefits of Customer Identity and Access Management (CIAM) Software

- Improve online customer experiences by creating easy-to-use online registration, login, and account management tools
- Manage customer identities at scale, into the tens of millions
- Allow user self-registration and management
- Authenticate user identities to reduce fraud
- Manage user [consent](https://www.g2.com/categories/customer-identity-and-access-management-ciam/f/consent-and-preference-management) and privacy to stay compliant with privacy laws
- Connect with CRM, content management systems (CMS), analytical software, and other tools to personalize customer experiences and/or discover upselling opportunities 
- Provide security function like encryption to secure customer data at rest and in transit

### Why Use Customer Identity and Access Management (CIAM) Software?

Great customer experiences lead to happy customers. Companies use CIAM software to provide their customers with simple and secure access to their own accounts, effectively managing the back end of these customer user identities.

The main benefit of using CIAM software is to provide an improved customer experience. Companies can leverage the software to accomplish this through creating a simple self-registration process, providing secure login portals using authentication methods, and facilitating seamless access to multiple products using a singular identity. CIAM software also helps companies adhere to privacy laws such as the California Consumer Privacy Act (CCPA) or the General Data Protection Regulation (GDPR) by tracking and managing a user’s consent and privacy preferences and applying those preferences across all of a user’s accounts globally.

There are four main reasons why companies use CIAM software:

**Improved customer experience —** Positive customer experiences are critical for companies to gain customers’ trust, brand loyalty, and their repeat business. Part of a B2C company’s digital strategy for consumer-facing accounts is to offer a front-end solution that makes account creation user-friendly, login secure and seamless, and account management easy. On the back end, this means creating a holistic view of the customer under one identity that can be federated across multiple corporate systems to provide a frictionless end-user experience. The CIAM solution should be omnichannel, such as being available on web, mobile apps, and other places customers can interact with the company. With improved customer experiences online, companies can see reductions in phone calls, emails, or in-person visits for account help.

**Marketing —** Companies can reduce friction and customer abandonment by providing excellent customer experiences online. Part of doing so is providing the right customer, with the right information, at the right time; this kind of experience can be achieved with personalization. With CIAM solutions, companies can bring their siloed customer identity data from across all of their systems into one central place. They can enrich that centralized customer data with outside information and generate a 360-degree view of the user. With this holistic view of the customer, personalization can be better achieved.

**Security —** Companies use CIAM software to support their security policies, verify users are who they say they are, and secure customer data across its consumer lifecycle. When customers log in to an account, it is important to authenticate their identity. CIAM software offers multiple forms of authentication for security—from basic SMS authentication for low-risk account actions, to biometric authentication for high-risk transactions such as transfering money or making large purchases. Some CIAM providers may offer adaptive, or [risk-based multi-factor authentication](https://www.g2.com/categories/risk-based-authentication), which can determine risk based on a number of factors such as IP address, location, and device behavior, and even prompt a user to reauthenticate once a reauthentication policy is triggered.

**Privacy —** In addition to security, compliance with privacy laws is top of mind for many companies—and it starts with gaining user consent. Using CIAM software, companies can allow users to manage their consent, privacy, and other preferences online. These preferences can then be implemented across all a company’s applications and systems, and be recorded for auditing purposes.

### Who Uses Customer Identity and Access Management (CIAM) Software?

Typically B2C companies use CIAM software to manage up to millions of customer identities for their accounts. Some CIAM software providers also offer tools to manage internet of things (IOT) devices as well, allowing the provision of a unique identity to each device that can be used across accounts.

To properly implement, manage, and extract value from a CIAM solution, businesses will likely seek collaboration from teams across the company including: security, operations, marketing, sales, service, and customer support. Users must ensure that the needs of all stakeholders from these groups can be met with the CIAM solution the company ultimately selects.

### Customer Identity and Access Management (CIAM) Software Features

The main features of CIAM software include:

**Self-registration —** Customer account self-registration is crucial to CIAM software. CIAM tools offer workflow functionality to complete the necessary business processes throughout the customer onboarding process.

**Authentication methods —** Another major feature of CIAM tools is authenticating the user; in other words, ensuring they are who they say they are. Many CIAM tools offer multiple authentication methods, including but not limited to s[ocial login](https://www.g2.com/categories/customer-identity-and-access-management-ciam/f/social-login), two-factor authentication (2FA), multi-factor authentication (MFA), biometric authentication, and passwordless authentication.

**Single sign-on (SSO) —** Single sign-on functionality using SAML or OpenID Connect standards provides customers with seamless access to disparate applications by logging in only once.

**Multi-channel/omnichannel experience —** Part of a business’ ability to provide excellent customer experience is meeting customers where they are, whether that is in a physical store, on the web, or via mobile apps. Having a customer’s identity synchronized across all channels helps a business provide a better experience to that customer.

**Privacy and consent management —** Managing a customer’s consent and privacy preferences is critical to being compliant with privacy laws such as CCPA, GDPR, and others. Companies can more easily collect and manage a user’s consent preferences using CIAM solutions.

**Integrations/APIs —** To monetize the information stored in a CIAM software solution, a CIAM must connect to the company’s other software including CRM platforms, marketing automation tools, analytics tools, and others. Many CIAM providers achieve this via API integrations.

**Reporting —** Reporting functionality is important to understand registration information, security information, and general customer information that can be used for analytics.

**Scalability —** Today, most solutions can handle identities in the tens of millions. A CIAM software solution should be scalable during periods of high usage or growth.

**Standards —** Technological standards vary from business to business. CIAM solutions can be built on many, including OpenID, SAML, OAuth, WebAuthn/FIDO2, and so on.

**Security —** CIAM providers should offer encryption of data at both rest and in transit, and allow levels of control who has access to customer data. Many CIAM solutions have certifications such as ISO 27001, SOC 2, and HIPAA, among others.

### Trends Related to Customer Identity and Access Management (CIAM) Software

**Passwordless authentication —** One of the biggest sources of friction for customers and companies is passwords. Customers often have a hard time remembering passwords, while companies don’t want to deal with the risk that goes along with storing passwords on their servers. A new trend emerging with CIAM solutions is passwordless authentication, which allows customers to sign into an application without typing in a password. This is achieved using mobile apps that can trigger a face scan, fingerprint scan, QR code scan, or any other relevant mode of authentication.

### Potential Issues with Customer Identity and Access Management (CIAM) Software

**Authentication —** By themselves, usernames and passwords are generally not considered sufficient means of authenticating a user’s identity. Many CIAM solutions offer more robust authentication methods, including mobile-push on mobile apps or passwordless authentication.

**Identity and access management (IAM) —** CIAM can often be confused with IAM, but the two solution types are different. IAM software is used for managing _employee_ identities, while CIAM is used for managing _customer_ identities. Furthermore, IAM-related identities are managed by a company’s IT staff, while CIAM-related identities are created and managed by end users such as customers. CIAM software is more robust and offers marketing and privacy-related features that are not native to IAM software.

### Software and Services Related to Customer Identity and Access Management (CIAM) Software

[**Multi-factor authentication (MFA) software**](http://g2.com/categories/multi-factor-authentication-mfa) **—** Properly authenticating users—to ensure they are who they say they are—is an important part of CIAM software. CIAM solutions should offer multiple methods to authenticate users which may include: SMS one-time-passwords (OTP), email OTPs, voice OTPs, mobile push, physical security keys, smartphones, smartwatches, biometrics, QR codes, and passwordless authentication.

[**Passwordless authentication software**](https://www.g2.com/categories/passwordless-authentication) **—** Passwordless authentication is a type of muti-factor authentication (MFA) that eliminates a password as an authentication type and replaces it with other, more secure factors such as mobile-push or biometrics.

[**Single sign-on (SSO) software**](https://www.g2.com/categories/single-sign-on-sso) **—** SSO functionality provides users with access to multiple applications without requiring multiple logins. SSO allows companies to provide a seamless customer experience by requiring the customer to log in only once and then linking multiple applications together on the back end.

[**Customer relationship management (CRM) software**](https://www.g2.com/categories/crm) **—** CRM software helps businesses track and manage customer interactions within a single system of record. By integrating CRM software with CIAM software, companies can get a holistic view of their customer for customer service or upselling purposes.

[**Marketing automation software**](https://www.g2.com/categories/marketing-automation) **—** Marketing automation software helps marketers create segmented, personalized, and timely marketing experiences for customers or prospects. By integrating marketing automation software with CIAM software, companies can extract personalization data from the CIAM to personalize their marketing campaigns to ensure the right customer gets the right marketing message at the right time.

[**Marketing analytics software**](https://www.g2.com/categories/marketing-analytics) **—** Marketing analytics software helps to simplify and optimize a business’ marketing strategies and activities. By integrating CIAM data into a marketing analytics platform, companies can ensure they are using the most accurate customer data.

[**Consent management platforms (CMP)**](https://www.g2.com/categories/consent-management-platform-cmp) **—** Consent management platforms help companies obtain and manage user consent when collecting, sharing, buying, or selling a user's data online. Many CIAM tools offer consent management functionality, but businesses may opt to integrate with a separate, more comprehensive CMP to better meet their needs..