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AppNexus Publisher SSP

3.8
(13)

Maximize your revenue by working with the world’s largest independent programmatic marketplace. Built on top of AppNexus’ truly open and transparent platform, the AppNexus Publisher SSP provides advanced controls that let you use your proprietary data to manage your demand partners across desktop, mobile, native and video.

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AppNexus Publisher SSP Reviews

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Showing 13 AppNexus Publisher SSP reviews
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AppNexus Publisher SSP review by User
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"Pixel Creation is simple yet effective "

What do you like best?

The main use that I get out of APN is pixel creation and monitoring. I find the process of creating a pixel extremely smooth and simple. All pixels are easy to find with the search function and having the columns for "loads last 12 hours", "last load" and "created" make tracking the pixels extremely simple.

What do you dislike?

The one issue I have run into many times is finding advertisers with short names or that are created with abbreviations. I find sometimes the search suggestions will minimize and I cannot select the correct advertiser.

What business problems are you solving with the product? What benefits have you realized?

The biggest benefit I find is utilizing the information captured by the pixels to better understand who is interacting with each advertiser. Helping advertisers understand who is interacting with the brand helps them make better business decisions.

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AppNexus Publisher SSP review by User
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"A Useful SSP that does just enough"

What do you like best?

Pixel creation in AppNexus is extremely useful and versatile. We would mainly use the Appnexus platform to utilize the pixel suite, which managed over 1000 pixels for our company. It was incredible easy to search for the pixel in the suite and the pixels could then be applied for a number of different uses.

What do you dislike?

As an SSP, the lack of transparency in the buying process was rather frustrating. I found that compared to other SSPs the pricing and bidding process was a bit confusing in AppNexus. It's also a complicated platform for utilizing PMPs in other DSPs. I've had a number of campaigns run into issues do to the setup process in AppNexus.

Recommendations to others considering the product

Useful platform but the lack of transparency makes other options more viable.

What business problems are you solving with the product? What benefits have you realized?

We buy inventory from AppNexus' SSP as well as creating pixels within their platform.

What Supply Side Platform (SSP) solution do you use?

Thanks for letting us know!
AppNexus Publisher SSP review by User in Marketing and Advertising
User in Marketing and Advertising
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"Outperforms all other platforms I've used :)"

What do you like best?

I love the three levels built into the campaign. Compared to other SSPs, this provides a level of security in spend and impression counts, which provides a sense of safety and peace of mind when leaving the campaign to run.

What do you dislike?

I dislike the fact that a few small changes/additions could be made to improve overall efficiency. Examples include allowing us to edit LI cap spends from the LI page, allowing a search under Inventory Targeting lists.

What business problems are you solving with the product? What benefits have you realized?

We have found that video has provided a higher VCR in APN than some other DSPs, even though the price could be higher. So overall meeting our client's goals more easily.

AppNexus Publisher SSP review by User
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"Good platform for publishers - but could improve in transparency"

What do you like best?

It offers great tools for publishers to access additional budgets via programmatic. You can blacklist, set floorprices, and get reportings as you wish.

What do you dislike?

It could offer more transparency in who is buying and for which price. Obviously, they want to get their share, but more insights into bid price and paid price as well as lost opportunities would be great.

Recommendations to others considering the product

Check out other vendors as well and see if it is the right fit for you - both now and in the future.

What business problems are you solving with the product? What benefits have you realized?

Access additional budgets from advertisers via programmatic while keeping the controls/rules we want to set.

AppNexus Publisher SSP review by User in Newspapers
User in Newspapers
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"Making deals all the way!"

What do you like best?

I really like the way that the app makes it easy to make deals and to manage inventory.

What do you dislike?

I would rather have the design of the app changed in a way that is easier to understand.

Recommendations to others considering the product

When you know how to use it, it's really improving the way you're managing inventory. The design can be improved so it would be even easier to be used.

What business problems are you solving with the product? What benefits have you realized?

We do realise benefits in terms of deals.

AppNexus Publisher SSP review by Albert B.
Albert B.
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"Very satisfied"

What do you like best?

Easy to use, good connection with other DSP. Good targetings as dell.

What do you dislike?

Problems with GDPR and Google, big impact on revenues.

What business problems are you solving with the product? What benefits have you realized?

Unfilled inventory, we are doing big revenues with programátic. Also, closing deals with partners.

AppNexus Publisher SSP review by Agency
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"So far so good"

What do you like best?

We have been able to find the appropriate advertisers and eliminate quite a few we’ve found to be unfavorable.

What do you dislike?

A handful of our deals weren’t seen before our cutoff; however, in fairness, the error was likely on our side.

Recommendations to others considering the product

Worth the go! Especially if currently not reaching all mobile platforms.

What business problems are you solving with the product? What benefits have you realized?

We can now target both android and iOS formats. iOS has proven to make a larger impact than previous estimates.

AppNexus Publisher SSP review by Mehmet Emrah O.
Mehmet Emrah O.
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Business partner of the vendor or vendor's competitor, not included in G2 scores.

"ı used it for trusted market place for GroupM and it was very effective for the biddeable trading."

What do you like best?

user friendly and offer best solution for the pass back

What do you dislike?

appnexus dsp is not so common so it is hard to integration some agencies

What business problems are you solving with the product? What benefits have you realized?

first impression and pass back

AppNexus Publisher SSP review by User
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"Great Programmatic Option"

What do you like best?

Already being a well-known name brand helped, especially in the programmatic marketplace. Using the AppNexus plaform, allows advanced controls and ability to manage data and your partners across all desktop, mobile, native, and video.

What do you dislike?

Not much to mention - found it very user friendly and implementation team helped.

What business problems are you solving with the product? What benefits have you realized?

A better programmatic platform that is more cost efficient and more of a focus on mobile advertising

AppNexus Publisher SSP review by User
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"Appnexus Preview"

What do you like best?

nothing differntiates it from a conventional DSP

What do you dislike?

The UI is tricky to navigate, take some time to get used to.

Recommendations to others considering the product

for media-buying i think trade desk has a better product followed by media math

What business problems are you solving with the product? What benefits have you realized?

nothing, dosent differentiate itself from any other DSP from a media-buying standpoint.

AppNexus Publisher SSP review by User in Entertainment
User in Entertainment
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"Quick and Powerful"

What do you like best?

cost-efficient media buying solution, gives our team the ability to make smart media buying decisions, very customizable platform

What do you dislike?

lack of inventory targeting, sometimes long creative approval process butt this could also be due to our media agency

What business problems are you solving with the product? What benefits have you realized?

getting a better ROI and in real time

AppNexus Publisher SSP review by User in Biotechnology
User in Biotechnology
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"Great dynamics for buyers and sellers"

What do you like best?

very dynamic features

helps you reach your sellers in an format, using anydevice

What do you dislike?

can be a little more flexible, and have more manuals and documentation for EASY USE

Finding advertisers is a little difficult

What business problems are you solving with the product? What benefits have you realized?

Closing deals with partners

seeing which ads are interacting with customers

AppNexus Publisher SSP review by User in Retail
User in Retail
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"good platform "

What do you like best?

great connection between vendors and the team

ability to manage the data anywhere

What do you dislike?

could be more transparent in its usage, and more helpful in its documentation

What business problems are you solving with the product? What benefits have you realized?

connection to vendors mainly

Kate from G2

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