# Best A/B Testing Tools ## How Many A/B Testing Tools Products Does G2 Track? **Total Products under this Category:** 126 ### Category Stats (Jul 2026) - **Average Rating:** 4.5/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Personyze (+0.87%) - Among all products in this category, Personyze recorded the largest rating increase compared to last month _Last updated: July 29, 2026_ ## How Does G2 Rank A/B Testing Tools Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 19,300+ Authentic Reviews - 126+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for A/B Testing Tools ![G2 Grid® for A/B Testing Tools plotting products by satisfaction and market presence](https://www.g2.com/categories/a-b-testing-tools/grids.png?focus%5B%5D=4306&focus%5B%5D=15273&focus%5B%5D=4730&focus%5B%5D=19103&focus%5B%5D=1775209&focus%5B%5D=3442&focus%5B%5D=145164&focus%5B%5D=68577) Highlighted products: VWO Testing, LaunchDarkly, AB Tasty, Bloomreach, Confidence by Spotify, Omniconvert, PostHog, and EngageBay. Underlying data: [Grid® JSON](https://www.g2.com/categories/a-b-testing-tools/grids.json?focus%5B%5D=wingify-vwo-testing&focus%5B%5D=launchdarkly&focus%5B%5D=ab-tasty&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=confidence-by-spotify&focus%5B%5D=omniconvert&focus%5B%5D=posthog&focus%5B%5D=engagebay) **Sponsored** ### GetResponse GetResponse is a lifecycle automation platform for businesses that want to drive more consistent, repeatable revenue across the entire customer journey. We help you move customers from first touch to first purchase, repeat purchase, and reactivation - using email, SMS, push notifications, and lifecycle automation across every stage of the customer journey With built-in deliverability, behavioral triggers, and deep integrations, you can launch faster, reduce manual work, and turn your lifecycle into a predictable revenue system. No disconnected tools. No campaign chaos. Just one system designed to move customers forward. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=630&secure%5Bchosen_at%5D=2026-07-29T13%3A33%3A24Z&secure%5Bdisplayable_resource_id%5D=630&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=630&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=2621&secure%5Bresource_id%5D=630&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fa-b-testing-tools%3Fopen_modal_url%3D%252Fproducts%252Fappmetrica%252Fwishlists%253Fhost_path%253D%25252Fcategories%25252Fa-b-testing-tools%2526source%253Dcategory&secure%5Btoken%5D=fbcb38dae20f85b1370a9d0aa2338ebfda25c7b261960df4921acb306048e882&secure%5Burl%5D=https%3A%2F%2Fwww.getresponse.com%2Fmax%2Fbook-a-demo%3Futm_campaign%3DEU_EN_G2_Click_Campaign_GR_MAX_Only%26utm_medium%3Dcpc%26utm_source%3Dg2&secure%5Burl_type%5D=book_demo) ### [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) Running an experimentation program is tricky. Whether your goal is to boost website conversion or improve user experience, there’s just so much you need to do to get things right. That’s why thousands of the world's leading enterprise brands like WMG, eBay, Ubisoft, Qualicorp, and others look to VWO for running and scaling their digital experimentation. VWO is the world’s leading web testing and conversion optimization platform that enables growing businesses to optimize their web experience across desktop, mobile, and other devices, to deliver a unique experience. Gathering user insights, prioritizing hypotheses, planning a roadmap, conducting tests, analyzing results - VWO lets you cover the whole 9 yards. VWO is thoughtfully designed for ease of experimentation. You can launch a test within minutes without any help from IT. With certifications including BS and ISO, VWO is fully GDPR compliant and provides robust security by design and default. With industry-leading 24/7 support and a 98% customer satisfaction rate, servicing a billion requests a day while ensuring 100% uptime – VWO is built for Enterprises! VWO’s global customer base includes brands like Vodafone, Samsung, Toyota, and eBay and has helped more than 4,500 brands across the globe to run over 600,000 experiments to date. **Average Rating:** 4.4/5.0 **Total Reviews:** 915 #### How Do G2 Users Rate VWO Testing? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10) - **Reporting and Analytics:** 8.2/10 (Category avg: 8.5/10) - **Multivariate testing capacities:** 8.4/10 (Category avg: 8.6/10) - **AI/Machine Learning:** 6.7/10 (Category avg: 7.5/10) #### Who Is the Company Behind VWO Testing? - **Seller:** [VWO AB Tasty](https://www.g2.com/sellers/vwo-ab-tasty) - **Year Founded:** 2009 - **HQ Location:** PARIS, France - **Twitter:** @ABTasty 11,859 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=999c5952730de78c29f193f07f381226dd70ea920bf7a7dae24e0466652c1a3f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1885711%2F&secure%5Burl_type%5D=linkedin_company_website) 343 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Product Manager, Digital Marketing Manager - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 56% Medium, 26% Small #### What Do G2 Reviewers Say About VWO Testing? _AI-generated summary from verified user reviews_ ##### Pros - Users highlight the **user-friendly interface** of VWO Testing, allowing for easy management and quick access to support. - Users appreciate the **responsive customer support** of VWO Testing, ensuring quick assistance during A/B testing processes. - Users appreciate the **intuitive interface and visual editor** of VWO, making A/B testing seamless and efficient. - Users find VWO Testing's **easy setup** helpful, facilitating quick and efficient A/B testing for all skill levels. - Users value the **intuitive interface and seamless integration** of VWO Testing, enhancing efficient A/B testing for teams. ##### Cons - Users feel VWO Testing has **limited features** , lacking comprehensive analytics and ease of data sharing for greater usability. - Users feel that VWO Testing lacks **essential features** like complete traffic analytics and easy data sharing options. - Users note the **limitations in reporting and integration** with other analytics tools hinder data accessibility and usability. - Users find the **learning curve steep** with VWO Testing, which can be overwhelming for newcomers to navigate effectively. - Users experience **slow performance** with VWO Testing, particularly when working with complex experiments or large datasets. #### What Are Recent G2 Reviews of VWO Testing? **["Amazing No-Code Visual Editor That Makes Test Variations Fast"](https://www.g2.com/survey_responses/vwo-testing-review-12795530)** **Rating:** 5.0/5.0 stars _— Miroslav P._ [Read full review](https://www.g2.com/survey_responses/vwo-testing-review-12795530) **["Powerful A/B Testing Platform for Conversion Optimization"](https://www.g2.com/survey_responses/vwo-testing-review-12904486)** **Rating:** 5.0/5.0 stars _— Megha A._ [Read full review](https://www.g2.com/survey_responses/vwo-testing-review-12904486) #### What Are G2 Users Discussing About VWO Testing? - [What is VWO Testing used for?](https://www.g2.com/discussions/vwo-testing-what-is-vwo-testing-used-for) - [What is VWO Testing used for?](https://www.g2.com/discussions/what-is-vwo-testing-used-for) - [How do you perform an AB test?](https://www.g2.com/discussions/how-do-you-perform-an-ab-test) - [How much does Vwo cost?](https://www.g2.com/discussions/how-much-does-vwo-cost) - [How do you use a VWO?](https://www.g2.com/discussions/how-do-you-use-a-vwo) - 1 comment ### [AB Tasty](https://www.g2.com/products/ab-tasty/reviews) At AB Tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation, recommendations, search and the market’s only emotions-based segmentation solution. Our all-in-one platform offers web and API solutions for a unified approach to creating seamless experiences. We are a trusted partner in optimization and innovation to over 1,100 brands including Kering, McDonald’s, Ulta Beauty, L’Oreal, Disneyland Paris, LVMH, and many others. Our global team of experts is what sets us apart with an unmatched customer-first mindset embedded into company culture. To learn more, visit www.abtasty.com **Average Rating:** 4.4/5.0 **Total Reviews:** 408 #### How Do G2 Users Rate AB Tasty? - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10) - **Reporting and Analytics:** 7.8/10 (Category avg: 8.5/10) - **Multivariate testing capacities:** 8.2/10 (Category avg: 8.6/10) - **AI/Machine Learning:** 6.4/10 (Category avg: 7.5/10) #### Who Is the Company Behind AB Tasty? - **Seller:** [VWO AB Tasty](https://www.g2.com/sellers/vwo-ab-tasty) - **Company Website:** www.abtasty.com - **Year Founded:** 2009 - **HQ Location:** PARIS, France - **Twitter:** @ABTasty 11,859 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=999c5952730de78c29f193f07f381226dd70ea920bf7a7dae24e0466652c1a3f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1885711%2F&secure%5Burl_type%5D=linkedin_company_website) 343 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Product Manager, Chef de projet digital - **Top Industries:** Retail, Cosmetics - **Company Size:** 51% Medium, 32% Large #### What Do G2 Reviewers Say About AB Tasty? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of AB Tasty, benefiting from its intuitive interface and comprehensive support. - Users value the **highly responsive customer support** from AB Tasty, which enhances testing and optimization processes. - Users value the **flexibility and excellent support** of AB Tasty, enabling quick and easy A/B test setup. - Users commend the **helpful customer support** and intuitive features of AB Tasty, enhancing testing efficiency and user experience. - Users appreciate the **easy setup** of AB Tasty, enabling quick testing and personalisation without extensive development skills. ##### Cons - Users note the absence of **native integrations** with Salesforce, complicating analytics and requiring manual workarounds. - Users face **testing difficulties** with AB Tasty, as the responsive features and visual editor sometimes do not function accurately. - Users find the **difficult learning** curve challenging, especially when trying to understand advanced features and statistical data. - Users find the **learning curve steep** , making it challenging to navigate and fully utilize AB Tasty's features. - Users express frustration over **missing integrations** , limiting analytics capabilities and complicating experiment tracking processes. #### What Are Recent G2 Reviews of AB Tasty? **["AB Tasty’s All-in-One Platform for Testing, Personalization, and Experimentation"](https://www.g2.com/survey_responses/ab-tasty-review-12668027)** **Rating:** 5.0/5.0 stars _— Aliya s._ [Read full review](https://www.g2.com/survey_responses/ab-tasty-review-12668027) **["Fleshed-Out Web Optimization Platform with Promising AI and Fast Support"](https://www.g2.com/survey_responses/ab-tasty-review-13080126)** **Rating:** 4.0/5.0 stars _— Verified User in Higher Education_ [Read full review](https://www.g2.com/survey_responses/ab-tasty-review-13080126) #### What Are G2 Users Discussing About AB Tasty? - [What is AB Tasty used for?](https://www.g2.com/discussions/what-is-ab-tasty-used-for) - [What is Flagship used for?](https://www.g2.com/discussions/what-is-flagship-used-for) ### [LaunchDarkly](https://www.g2.com/products/launchdarkly/reviews) Founded in 2014 and headquartered in Oakland, California, LaunchDarkly serves over thousands of enterprises, including a quarter of the Fortune 500. LaunchDarkly is the runtime control platform for the AI era, trusted by software teams to control AI-generated code and AI agents in production at any scale. The LaunchDarkly platform delivers runtime control through two solutions: CodeControl and AgentControl. CodeControl helps teams ship AI-generated code confidently. With CodeControl, teams can observe production behavior, make changes in real time, and limit exposure based on actual impact. Through a combination of industry-leading feature flags, progressive rollouts, real-time observability, experimentation, and automatic recovery, LaunchDarkly gives organizations the ability to move at AI speed without giving up control. AgentControl helps teams keep AI agents in check in production, blocking bad behavior and steering responses in real time. Teams can configure prompts and models before launch, monitor and observe live performance and behavior, and automatically take action—without redeploying. When agents make curious decisions, or when small prompt or model changes cause big issues, AgentControl detects and corrects them as they happen. With runtime control across code and agents, LaunchDarkly helps enable teams to ship AI-built software with confidence, govern agent behavior in production, optimize AI performance and cost, build self-healing systems, and experiment continuously. The result is faster release velocity, lower production risk, and the ability to continuously adapt software and AI systems without slowing down to stay safer. **Average Rating:** 4.5/5.0 **Total Reviews:** 782 #### How Do G2 Users Rate LaunchDarkly? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Reporting and Analytics:** 7.3/10 (Category avg: 8.5/10) - **Multivariate testing capacities:** 8.3/10 (Category avg: 8.6/10) - **AI/Machine Learning:** 6.1/10 (Category avg: 7.5/10) #### Who Is the Company Behind LaunchDarkly? - **Seller:** [LaunchDarkly](https://www.g2.com/sellers/launchdarkly) - **Company Website:** launchdarkly.com - **Year Founded:** 2014 - **HQ Location:** Oakland, CA - **Twitter:** @LaunchDarkly 5,558 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fc5ad7d62bb32c8bb5174a5c9eb6769f3d558a3350e0902735230d06464f44de&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3749939%2F&secure%5Burl_type%5D=linkedin_company_website) 643 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Software Engineer, Senior Software Engineer - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 47% Medium, 36% Large #### What Do G2 Reviewers Say About LaunchDarkly? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of LaunchDarkly, enjoying straightforward setup and intuitive UI for feature management. - Users value the **ease of implementing feature flags** in LaunchDarkly, enabling seamless adjustments without downtime. - Users value the **flexibility and intuitive design** of LaunchDarkly, enhancing feature flag management effortlessly. - Users admire the **easy setup** of LaunchDarkly, making integration and configuration seamless even for beginners. - Users value the **great documentation and ease of use** of LaunchDarkly, making implementation straightforward and efficient. ##### Cons - Users find **feature flag management cumbersome** , particularly with A/B functionality, tagging, and holdout group handling. - Users note **manual processes for managing flags** , which can hinder efficiency and complicate flag handling. - Users express concern over **missing features** like crypto-signature support and enhanced flag management in LaunchDarkly. - Users are frustrated by the **limited features** of LaunchDarkly, hindering automation and integration capabilities. - Users find the **complex features** of LaunchDarkly cumbersome, complicating environment management and configuration updates. #### What Are Recent G2 Reviews of LaunchDarkly? **["Quick No-Code Changes using LaunchDarkly"](https://www.g2.com/survey_responses/launchdarkly-review-13171945)** **Rating:** 4.5/5.0 stars _— Johanna B._ [Read full review](https://www.g2.com/survey_responses/launchdarkly-review-13171945) **["Effortless Feature Management and Integration"](https://www.g2.com/survey_responses/launchdarkly-review-13164660)** **Rating:** 4.0/5.0 stars _— SARAYU B._ [Read full review](https://www.g2.com/survey_responses/launchdarkly-review-13164660) #### What Are G2 Users Discussing About LaunchDarkly? - [What is LaunchDarkly used for?](https://www.g2.com/discussions/what-is-launchdarkly-used-for) - 1 comment - [What is Clientstream LaunchDarkly?](https://www.g2.com/discussions/what-is-clientstream-launchdarkly) - [What is feature management?](https://www.g2.com/discussions/launchdarkly-what-is-feature-management) - [How do I use LaunchDarkly?](https://www.g2.com/discussions/how-do-i-use-launchdarkly) - 1 comment - [What is LaunchDarkly?](https://www.g2.com/discussions/what-is-launchdarkly) ### [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses create experiences that drive higher growth and lasting loyalty. Bloomreach drives personalization for 1,400+ brands around the world, including American Eagle, Sonepar, and Pandora. The target audience for Bloomreach encompasses commerce businesses of all sizes that are looking to optimize customer interactions and drive sales growth. Its suite of products is particularly beneficial for marketers, content creators, and ecommerce managers who aim to improve customer engagement and conversion rates. Bloomreach is well-suited for brands operating across multiple channels, as it provides a cohesive strategy to connect with customers effectively. Use cases include personalized marketing campaigns, enhanced product discovery, streamlined content management, and AI-driven customer service, making it a versatile tool for various business needs. Key features of Bloomreach include its Engagement platform, which offers robust marketing automation capabilities that enable businesses to deliver personalized messages and offers based on customer behavior. The Discovery solution enhances the search experience on ecommerce sites, ensuring that customers can easily find products that match their interests. Additionally, the Content product functions as a headless content management system (CMS), allowing for flexible content delivery across various platforms. The Clarity tool, an AI-powered conversational shopping assistant, further enriches the customer experience by facilitating real-time interactions and support. The integration of Loomi, Bloomreach's AI for ecommerce, significantly amplifies the platform's capabilities by enabling rapid data processing and analysis. This results in new pathways for customers to engage with products, ultimately leading to increased profitability and accelerated business growth. Bloomreach is designed to simplify complex tasks, offering advanced customer journeys, social ad retargeting, omnichannel support, and AI-powered optimization. This comprehensive feature set provides a holistic view of the customer, optimizing experiences across all channels. The platform is also cost-effective and faster to deploy compared to competitors, reducing reliance on third-party solutions and lowering the total cost of ownership. With high ratings in customer reviews, Bloomreach is recognized for the quality of its user guides, support, and overall reliability, making it a valuable asset for businesses seeking to enhance their ecommerce strategies. **Average Rating:** 4.6/5.0 **Total Reviews:** 766 #### How Do G2 Users Rate Bloomreach? - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10) - **Reporting and Analytics:** 8.3/10 (Category avg: 8.5/10) - **Multivariate testing capacities:** 8.3/10 (Category avg: 8.6/10) - **AI/Machine Learning:** 7.0/10 (Category avg: 7.5/10) #### Who Is the Company Behind Bloomreach? - **Seller:** [Bloomreach](https://www.g2.com/sellers/bloomreach) - **Company Website:** www.bloomreach.com - **Year Founded:** 2009 - **HQ Location:** Mountain View, CA - **Twitter:** @bloomreach\_tm 10,400 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a3fea6edee32fac5b3c6202f39bea693a3046a210909e31f453a826a29715ee3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbloomreach%2F&secure%5Burl_type%5D=linkedin_company_website) 1,140 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** CRM Manager, Marketing Manager - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 49% Medium, 28% Small #### What Do G2 Reviewers Say About Bloomreach? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** of Bloomreach, enabling seamless access to insights and effective marketing orchestration. - Users appreciate the **intuitive ease of use** and powerful insights provided by Bloomreach’s reporting tools. - Users appreciate the **intuitive segmentation and targeting** capabilities of Bloomreach, enhancing their customer engagement significantly. - Users highly praise the **outstanding customer support** from Bloomreach, noting their responsiveness and helpfulness in every issue. - Users find Bloomreach to have a **highly intuitive interface** , making it easy for teams to utilize effectively. ##### Cons - Users find the **steep learning curve** of Bloomreach frustrating, impacting efficiency and overall user-friendliness. - Users find **limited features** in Bloomreach, particularly with searchable fields and email design options affecting overall capability. - Users face **missing features** in Bloomreach, affecting searchable fields and report data downloads, necessitating workarounds. - Users experience a **challenging learning curve** with Bloomreach, requiring time and support to navigate its complexity. - Users find the **difficult learning curve** of Bloomreach challenging, requiring time and proper onboarding for effective use. #### What Are Recent G2 Reviews of Bloomreach? **["Bloomreach Makes Personalisation Easy with Powerful Segmentation and Automation"](https://www.g2.com/survey_responses/bloomreach-review-13078543)** **Rating:** 4.0/5.0 stars _— megan l._ [Read full review](https://www.g2.com/survey_responses/bloomreach-review-13078543) **["Bloomreach Still Shines Years Later"](https://www.g2.com/survey_responses/bloomreach-review-7757853)** **Rating:** 5.0/5.0 stars _— Denise R._ [Read full review](https://www.g2.com/survey_responses/bloomreach-review-7757853) #### What Are G2 Users Discussing About Bloomreach? - [What is Bloomreach used for?](https://www.g2.com/discussions/what-is-bloomreach-used-for) - 2 comments ### [Confidence by Spotify](https://www.g2.com/products/confidence-by-spotify/reviews) Confidence is an experimentation and feature flagging platform developed by Spotify, designed to assist software and product teams in conducting experiments and making data-informed decisions at scale. Leveraging over a decade of experience in A/B testing infrastructure, Confidence provides a robust framework for teams looking to optimize their product features and user experiences through systematic experimentation. The platform is particularly beneficial for development teams, product managers, and data analysts who are keen on enhancing their decision-making processes through empirical evidence. By facilitating A/B testing and gradual rollouts, Confidence allows teams to test new features and modifications in a controlled manner, ensuring that changes are based on real user feedback rather than assumptions. This approach not only minimizes risks associated with feature launches but also fosters a culture of continuous improvement within organizations. Key features of Confidence include its advanced feature flagging capabilities, which enable teams to control user experiences remotely without the need for code deployments. This flexibility allows for rapid iterations and adjustments based on user interactions and feedback. Additionally, the platform's data warehouse-native architecture ensures seamless integration with existing data systems, providing teams with comprehensive insights into user behavior and engagement metrics. Built on OpenFeature, Confidence offers a vendor-agnostic solution for feature flagging, eliminating concerns of vendor lock-in and allowing teams to maintain control over their experimentation processes. The platform's feature flags are available at no cost, making it accessible for any team interested in adopting a data-driven approach to experimentation. By utilizing Confidence, teams can enhance their ability to innovate and respond to user needs effectively, ultimately leading to improved product outcomes and user satisfaction. The combination of powerful experimentation tools and a commitment to data integrity positions Confidence as a valuable resource for organizations aiming to elevate their product development strategies. **Average Rating:** 4.6/5.0 **Total Reviews:** 51 #### How Do G2 Users Rate Confidence by Spotify? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10) - **Reporting and Analytics:** 9.0/10 (Category avg: 8.5/10) - **Multivariate testing capacities:** 8.8/10 (Category avg: 8.6/10) #### Who Is the Company Behind Confidence by Spotify? - **Seller:** [Spotify](https://www.g2.com/sellers/spotify) - **Company Website:** www.spotify.com - **Year Founded:** 2006 - **HQ Location:** Stockholm, Stockholm County - **Twitter:** @Spotify 20,489,840 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=22b8b9a4351a0d53121e31e63739ef3e55ced1730a54471836a583458873c26c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F207470%2F&secure%5Burl_type%5D=linkedin_company_website) 18,797 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 46% Medium, 6% Large #### What Are Recent G2 Reviews of Confidence by Spotify? **["Confident A/B Test Decisions with Guardrails and Exposure Metrics"](https://www.g2.com/survey_responses/confidence-by-spotify-review-13130401)** **Rating:** 4.5/5.0 stars _— Kishore B._ [Read full review](https://www.g2.com/survey_responses/confidence-by-spotify-review-13130401) **["First-Class, Server-Side Experiment Assignment with Deterministic Bucketing"](https://www.g2.com/survey_responses/confidence-by-spotify-review-13148978)** **Rating:** 4.0/5.0 stars _— Anup M._ [Read full review](https://www.g2.com/survey_responses/confidence-by-spotify-review-13148978) ### [Omniconvert](https://www.g2.com/products/omniconvert/reviews) Omniconvert Explore is an advanced experimentation tool designed to assist agencies, development and product teams, as well as marketers who may have limited IT support. This software solution empowers users to launch experiments that can enhance decision-making and optimize user experiences across various digital platforms. By providing a comprehensive suite of features, Omniconvert Explore caters to a diverse audience looking to leverage data-driven insights for improved performance. The software enables users to design and run A/B tests, personalize on-site experiences, collect customer feedback, and segment audiences, all from one interface. Omniconvert Explore is used by e-commerce managers, CRO specialists, and digital marketers to identify friction points in the buying journey, test improvement ideas, and implement validated changes without relying heavily on developers. Typical use cases include: - improving add-to-cart rates - reducing checkout abandonment - increasing average order value through personalization and experimentation. Omniconvert Explore integrates with major e-commerce platforms such as Shopify, Magento, WooCommerce, and custom online stores. Key capabilities: -Visual A/B and split testing tools for website elements and user flows - Audience segmentation based on behavior, traffic source, and attributes - On-site personalization with dynamic content and recommendations - Integrated survey and feedback widgets to capture customer insights - Real-time performance tracking and experiment analytics - Integrations with analytics, CRM, and marketing platforms By combining testing, personalization, and customer research in a single tool, Omniconvert Explore helps teams make objective, measurable improvements to the user experience. It is designed to support data-driven decision making and continuous experimentation across e-commerce touchpoints. Why Users Choose Omniconvert E-commerce and CRO professionals choose Omniconvert Explore because it unifies A/B testing, on-site personalization, and customer feedback tools into a single workspace. This helps teams move faster from insight to action and validate ideas through experimentation. Users report that Omniconvert Explore’s visual editor, audience segmentation, and reporting dashboards make it easy to design experiments and track performance without extensive technical setup. The platform’s integrations with major e-commerce systems and analytics tools allow for consistent measurement across marketing and user experience initiatives. **Average Rating:** 4.6/5.0 **Total Reviews:** 185 #### How Do G2 Users Rate Omniconvert? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) - **Reporting and Analytics:** 8.6/10 (Category avg: 8.5/10) - **Multivariate testing capacities:** 9.0/10 (Category avg: 8.6/10) - **AI/Machine Learning:** 6.7/10 (Category avg: 7.5/10) #### Who Is the Company Behind Omniconvert? - **Seller:** [Omniconvert](https://www.g2.com/sellers/omniconvert) - **Company Website:** www.omniconvert.com - **Year Founded:** 2013 - **HQ Location:** Bucharest, Romania - **Twitter:** @Omniconvert 5,296 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=772364eacc8498308fd04c1a8ffd135763f1bdef93fe3c8d673ebf4d9ed75284&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10952307%2F&secure%5Burl_type%5D=linkedin_company_website) 42 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 54% Small, 35% Medium #### What Do G2 Reviewers Say About Omniconvert? _AI-generated summary from verified user reviews_ ##### Pros - Users rave about the **exceptional customer support** of Omniconvert, noting their dedication and helpfulness during complex tasks. - Users appreciate the **remarkable customer support** of Omniconvert, providing responsive help during complex testing scenarios. - Users value the **remarkable ease of use** of Omniconvert, simplifying A/B testing with intuitive features and clear navigation. - Users love the **intuitive interface** of Omniconvert, facilitating easy A/B testing without constant development support. - Users value the **ease of A/B testing** with Omniconvert, appreciating its intuitive platform and exceptional support. ##### Cons - Users note that a **learning curve** exists, particularly for those unfamiliar with A/B testing or complex implementations. - Users express concerns about **poor customer support** , citing insufficient help center resources and challenging implementation processes. - Users find the **interface confusing** , struggling with frequent changes and a lack of clear functionality explanations. - Users express concerns about the **dependency on developers** for complex changes, preferring more user-friendly options. - Users find **missing features** frustrating, especially the lack of benchmarks and metrics for effective experiments. #### What Are Recent G2 Reviews of Omniconvert? **["CRO Platform with Fast A/B Testing and Personalization"](https://www.g2.com/survey_responses/omniconvert-review-12923579)** **Rating:** 5.0/5.0 stars _— Michal K._ [Read full review](https://www.g2.com/survey_responses/omniconvert-review-12923579) **["Outstanding A/B Testing Platform With Exceptional Support"](https://www.g2.com/survey_responses/omniconvert-review-12063227)** **Rating:** 5.0/5.0 stars _— Todd S._ [Read full review](https://www.g2.com/survey_responses/omniconvert-review-12063227) #### What Are G2 Users Discussing About Omniconvert? - [What is Omniconvert used for?](https://www.g2.com/discussions/what-is-omniconvert-used-for) - 1 comment ### [EngageBay](https://www.g2.com/products/engagebay/reviews) EngageBay is an all-in-one customer engagement platform designed for small and mid-sized businesses that want to manage marketing, sales, and support from a unified system. Positioned as a cost-conscious alternative to platforms like HubSpot and ActiveCampaign, it focuses on delivering essential CRM and automation capabilities without the overhead typically associated with enterprise software. The platform combines contact and deal management, marketing automation, email marketing, landing pages, forms, live chat, and help desk functionality within a single interface. By consolidating these functions, EngageBay provides teams with a centralized view of customer interactions across the lifecycle and reduces the need for multiple disconnected tools. EngageBay also incorporates AI-assisted features to streamline common tasks and improve productivity. These capabilities include AI-powered email and content generation, subject line suggestions, and workflow assistance that help teams create campaigns and communications more efficiently. The AI tools are designed to support everyday execution rather than replace core strategy, making them accessible to smaller teams that may not have dedicated automation specialists. On the marketing side, users can build email campaigns, design automation workflows, capture leads through forms and landing pages, and run A/B tests. The CRM module supports pipeline tracking, contact management, task automation, and appointment scheduling to help sales teams manage opportunities in a structured way. For post-purchase engagement, the service suite includes ticketing, knowledge base tools, and live chat to manage customer support conversations from one place. A key design principle of EngageBay is accessibility for growing businesses. The platform offers a free tier with core functionality and scales through bundled paid plans rather than numerous add-ons, helping teams adopt automation without significant upfront investment. EngageBay integrates with a range of third-party tools and provides reporting dashboards to monitor campaign performance, deal progress, and support activity. While it is not positioned as a deep enterprise platform, it is built to meet the day-to-day operational needs of SMB revenue teams looking for an integrated, AI-assisted, and budget-aware solution. The platform is built with a focus on simplicity and performance, integrating advanced marketing automation, sales CRM, and customer support software into one cohesive system. EngageBay leverages cutting-edge AI intelligence to enhance productivity and decision-making across various teams. This integration allows businesses to streamline their operations and improve customer interactions, making it an ideal choice for organizations that require a robust yet user-friendly solution. EngageBay's AI capabilities are particularly noteworthy, providing users with tools that help create content quickly, predict outcomes intelligently, and deliver personalized experiences at scale. The AI Email & Content Generator allows users to craft engaging emails and campaigns in seconds, while the AI Lead & Deal Scoring feature helps identify and prioritize leads most likely to convert. Additionally, AI Insights & Recommendations offer actionable suggestions to enhance engagement and productivity, making it easier for businesses to navigate their customer journeys effectively. The platform also boasts a suite of key features that add significant value to its users. EngageBay's marketing automation capabilities include email marketing workflows, landing page and form builders, and social media integration, which collectively enhance outreach efforts. The sales CRM component provides tools for contact and deal management, visual sales pipelines, and team collaboration, ensuring that sales processes are efficient and transparent. Furthermore, the customer support features, such as a helpdesk and ticketing system, live chat, and a unified customer view, facilitate seamless communication and service delivery. EngageBay is particularly well-suited for small to mid-sized businesses, startups, and growing teams that seek an affordable yet powerful alternative to fragmented tools. It is designed for organizations aiming to automate customer interactions, align marketing and sales efforts, and improve support efficiency through the use of AI. This comprehensive approach not only enhances operational efficiency but also positions businesses to compete effectively in their respective markets. What is this product? EngageBay is an all-in-one CRM software platform built for small and mid-sized businesses to manage marketing automation, sales pipelines, and customer support in a single system. It combines email marketing, marketing automation, landing pages, contact management, deal tracking, helpdesk, and live chat—eliminating the need for multiple disconnected tools. Designed as an affordable alternative to HubSpot and ActiveCampaign, EngageBay helps growing businesses attract leads, convert deals, and support customers without enterprise-level costs or complexity. It centralizes customer data, automates workflows, and improves visibility across the entire customer lifecycle. **Average Rating:** 4.6/5.0 **Total Reviews:** 695 #### How Do G2 Users Rate EngageBay? - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10) - **Reporting and Analytics:** 8.9/10 (Category avg: 8.5/10) - **Multivariate testing capacities:** 8.0/10 (Category avg: 8.6/10) - **AI/Machine Learning:** 7.8/10 (Category avg: 7.5/10) #### Who Is the Company Behind EngageBay? - **Seller:** [EngageBay Inc](https://www.g2.com/sellers/engagebay-inc) - **Company Website:** www.engagebay.com - **Year Founded:** 2018 - **HQ Location:** Wilmington, Delaware - **Twitter:** @engagebay 16,866 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=965c404b58b2662271f49fe02e57d76d57f72941fa4b3b5af0bab064b4cc2b55&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F13655085%2F&secure%5Burl_type%5D=linkedin_company_website) 53 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Business Development Manager - **Top Industries:** Information Technology and Services, Staffing and Recruiting - **Company Size:** 69% Small, 32% Medium #### What Do G2 Reviewers Say About EngageBay? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of EngageBay, seamlessly managing CRM, email marketing, and automation in one dashboard. - Users value the **time-saving automation** of EngageBay, enhancing organization and streamlining daily operations effectively. - Users praise the **exceptional customer support** at EngageBay, noting quick responses and helpful assistance from the support staff. - Users value the **seamless integration** of CRM, email, and automation in EngageBay, enhancing workflow efficiency and reducing tool switching. - Users praise EngageBay for its **streamlined automation** , enhancing efficiency by integrating CRM, email, and support in one platform. ##### Cons - Users find the **missing features** hinder usability, especially for data analysis and email management functionality. - Users experience **limited features** , feeling restricted by the lack of advanced functionalities and usability in EngageBay. - Users find the **reporting features limited** , lacking the depth and detail needed for more specific needs. - Users find the **limited customization** options frustrating, particularly with landing pages and workflows, impacting their overall experience. - Users find the **reporting flexibility** lacking in EngageBay, hindering deeper analytics and advanced customer journey insights. #### What Are Recent G2 Reviews of EngageBay? **["Streamlined Contact Management and Landing Pages That Keep Workflows Simple"](https://www.g2.com/survey_responses/engagebay-review-13149255)** **Rating:** 5.0/5.0 stars _— Srishti K._ [Read full review](https://www.g2.com/survey_responses/engagebay-review-13149255) **["Drag-and-Drop Deals Pipeline and Scoring That Keep Opportunities on Track"](https://www.g2.com/survey_responses/engagebay-review-13160693)** **Rating:** 4.5/5.0 stars _— Thorbjoern G._ [Read full review](https://www.g2.com/survey_responses/engagebay-review-13160693) #### What Are G2 Users Discussing About EngageBay? - [What is EngageBay All-in-One Suite used for?](https://www.g2.com/discussions/what-is-engagebay-all-in-one-suite-used-for) ### [Webflow](https://www.g2.com/products/webflow/reviews) Webflow is the agentic web marketing platform for high-performing teams. Marketers, designers, and developers collaborate in Webflow to build distinctive web experiences that grow their brand, rank in AI search, and drive real revenue, all without the complexity of a Frankenstack or the cost of constant replatforming. Built-in AI accelerates creation, optimization, and automation, while audit trails and permissions ensure teams stay in control. Over 300,000 companies and 2,000+ Certified Partners trust Webflow to power enterprise-grade web experiences worldwide. **Average Rating:** 4.4/5.0 **Total Reviews:** 981 #### How Do G2 Users Rate Webflow? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10) - **Reporting and Analytics:** 7.5/10 (Category avg: 8.5/10) - **Multivariate testing capacities:** 8.6/10 (Category avg: 8.6/10) - **AI/Machine Learning:** 6.9/10 (Category avg: 7.5/10) #### Who Is the Company Behind Webflow? - **Seller:** [Webflow](https://www.g2.com/sellers/webflow) - **Year Founded:** 2012 - **HQ Location:** San Francisco, California - **Twitter:** @webflowapp 1 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bffcbe8d6fdc31a1521950b82fb2f27d4919889aff696abdf3c423dd533996e6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3502352%2F&secure%5Burl_type%5D=linkedin_company_website) 1,729 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Founder, Web Developer - **Top Industries:** Design, Marketing and Advertising - **Company Size:** 69% Small, 22% Medium #### What Do G2 Reviewers Say About Webflow? _AI-generated summary from verified user reviews_ ##### Pros - Users enjoy the **ease of use** of Webflow, appreciating its intuitive interface and quick website building capabilities. - Users value the **intuitive visual control** of Webflow, empowering them to create responsive sites effortlessly. - Users value the **design flexibility** of Webflow, enabling fast, responsive site creation with powerful customization options. - Users love the **intuitive visual controls** of Webflow, simplifying website building without needing to code. - Users love Webflow's **flexibility** , enabling quick site creation with options for advanced coding for customization. ##### Cons - Users find the **learning curve challenging** due to an overwhelming interface and complex CMS configurations. - Users find **limited features** in Webflow, especially regarding CMS capabilities and e-commerce functionality. - Users find the **pricing too high** , especially when limited features are offered compared to coding a website from scratch. - Users have noted **missing features** in Webflow, such as multi-language management and flexible code management. - Users find the **steep learning curve** daunting, especially when transitioning from other platforms and dealing with complex setups. #### What Are Recent G2 Reviews of Webflow? **["Exceptional deep-dive technical support and a highly robust visual architecture platform"](https://www.g2.com/survey_responses/webflow-review-13066113)** **Rating:** 5.0/5.0 stars _— Mario B._ [Read full review](https://www.g2.com/survey_responses/webflow-review-13066113) **["Best webdesign building platform"](https://www.g2.com/survey_responses/webflow-review-7038852)** **Rating:** 4.5/5.0 stars _— Richard D._ [Read full review](https://www.g2.com/survey_responses/webflow-review-7038852) #### What Are G2 Users Discussing About Webflow? - [What is Webflow used for?](https://www.g2.com/discussions/what-is-webflow-used-for) - 1 comment - [What is Intellimize used for?](https://www.g2.com/discussions/what-is-intellimize-used-for) - 1 comment - [Is Webflow good for developers?](https://www.g2.com/discussions/is-webflow-good-for-developers) - 2 comments - [What framework does Webflow use?](https://www.g2.com/discussions/what-framework-does-webflow-use) - 2 comments - [What is Webflow good for?](https://www.g2.com/discussions/what-is-webflow-good-for) - 2 comments ### [PostHog](https://www.g2.com/products/posthog/reviews) PostHog is the open-source, all-in-one platform that helps engineers build better products. We enable software teams to capture events, perform analytics, record user sessions, conduct experiments and deploy new features, all in one platform. - DESIGN BETTER: Robust product analytics. Multivariate A/B experiments. User segmentation and 50+ integrations. PostHog has everything you need to build better products. - BUILD BETTER: Roll out new features safely with feature flags, debug issues with session recordings and plan new features with correlation analysis -- all in PostHog. - DEVELOP BETTER: Expect an SDK, API, event pipelines, an SQL-like syntax for deep analysis, and an open-source app platform. - SCALE BETTER: US or EU hosting available, powered by ClickHouse. Everything is SOC2 certified, GDPR-ready, and HIPAA-compliant. PostHog is scalable to teams of any size and priced based on usage. It's entirely open source, so you can inspect every line of code, make suggestions or even build directly on top of the product to add new features and integrations. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,045 #### How Do G2 Users Rate PostHog? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10) - **Reporting and Analytics:** 8.6/10 (Category avg: 8.5/10) - **Multivariate testing capacities:** 8.2/10 (Category avg: 8.6/10) - **AI/Machine Learning:** 7.0/10 (Category avg: 7.5/10) #### Who Is the Company Behind PostHog? - **Seller:** [PostHog](https://www.g2.com/sellers/posthog) - **Year Founded:** 2020 - **HQ Location:** San Francisco, US - **Twitter:** @posthog 21,577 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0dbee44285603bc7a98dd6983e1151650159ef93bca2893ba591e44bfd03c767&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fposthog%2F&secure%5Burl_type%5D=linkedin_company_website) 201 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Software Engineer, Founder - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 76% Small, 16% Medium #### What Do G2 Reviewers Say About PostHog? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **ease of use** of PostHog, simplifying analytics management and boosting developer efficiency. - Users love the **easy setup** of PostHog, allowing quick integration and seamless project management within minutes. - Users appreciate PostHog for its **ease of use and detailed analytics** , simplifying user behavior tracking and website performance. - Users value the **intuitive interface and detailed insights** of PostHog, aiding in understanding early traffic effectively. - Users find the **session recordings** of PostHog immensely useful for analyzing user behavior effectively. ##### Cons - Users find the **steep learning curve** of PostHog frustrating, as it complicates navigating its features and understanding data. - Users report a **steep learning curve** with PostHog, finding its features challenging and frustrating to navigate effectively. - Users find the **user interface intimidating** , leading to confusion, particularly with SQL queries and admin panel navigation. - Users find the **initial setup complexity** of PostHog challenging, requiring time to navigate and understand its features. - Users note the **missing features** in PostHog, leading to customization challenges and overlooked events. #### What Are Recent G2 Reviews of PostHog? **["PostHog Gives a Complete, Connected View of the Customer Journey"](https://www.g2.com/survey_responses/posthog-review-12905573)** **Rating:** 5.0/5.0 stars _— Amirhossein A._ [Read full review](https://www.g2.com/survey_responses/posthog-review-12905573) **["A clearer way to connect experiments, sessions, and feature releases"](https://www.g2.com/survey_responses/posthog-review-13167962)** **Rating:** 5.0/5.0 stars _— Phil J._ [Read full review](https://www.g2.com/survey_responses/posthog-review-13167962) #### What Are G2 Users Discussing About PostHog? - [What is PostHog used for?](https://www.g2.com/discussions/what-is-posthog-used-for) - 1 comment - [How does PostHog work?](https://www.g2.com/discussions/how-does-posthog-work) - [What does PostHog do?](https://www.g2.com/discussions/what-does-posthog-do) ### [Varify.io®](https://www.g2.com/products/varify-io/reviews) Varify.io® is a comprehensive website optimization solution designed to help users enhance their conversion rates through data-driven A/B testing. This platform caters to businesses of all sizes, enabling them to make informed decisions about their website design and content without the need for programming expertise. By providing a user-friendly interface and robust features, Varify.io® empowers marketers and website owners to optimize their online presence effectively. The target audience for Varify.io® includes digital marketers, small to medium-sized business owners, and web developers who seek to improve user engagement and conversion rates. The platform serves various use cases, such as testing different website layouts, experimenting with call-to-action buttons, and analyzing user behavior to identify areas for improvement. By leveraging the capabilities of Varify.io®, users can implement changes that are backed by real-time data, ultimately leading to more effective marketing strategies and increased revenue. One of the standout features of Varify.io® is its Traffic Flatrate model, which allows users to conduct A/B testing without worrying about fluctuating costs based on website traffic. This pricing structure ensures that businesses can focus on optimizing their sites without the financial stress associated with varying traffic levels. Additionally, the platform's Visual Editor enables users to customize website content effortlessly, allowing for modifications to images, text, and videos without any coding knowledge. This accessibility makes it easier for teams to collaborate and implement changes quickly. Varify.io® also offers immediate applicability, as users can integrate a simple JavaScript code snippet into their website to start tracking and testing right away. This seamless integration ensures that website functions and consent layers remain operational, allowing users to maintain their existing workflows while benefiting from the optimization tools provided by Varify.io®. The combination of these features not only enhances user experience but also streamlines the process of website optimization. Overall, Varify.io® stands out in the realm of website optimization solutions by offering a feature-rich platform that prioritizes ease of use and affordability. Its unique selling points, such as the Traffic Flatrate pricing model and the intuitive Visual Editor, make it an attractive option for businesses looking to improve their online performance without the complexities often associated with traditional A/B testing tools. **Average Rating:** 4.9/5.0 **Total Reviews:** 57 #### How Do G2 Users Rate Varify.io®? - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.0/10) - **Reporting and Analytics:** 9.1/10 (Category avg: 8.5/10) - **Multivariate testing capacities:** 9.3/10 (Category avg: 8.6/10) - **AI/Machine Learning:** 6.1/10 (Category avg: 7.5/10) #### Who Is the Company Behind Varify.io®? - **Seller:** [Varify](https://www.g2.com/sellers/varify) - **Company Website:** www.varify.io - **Year Founded:** 2019 - **HQ Location:** Grünwald, DE - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0c2e4f549468e89a2ef63c331464536a0e2ba9ffe8222490d0291c8443228cee&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvarify-io&secure%5Burl_type%5D=linkedin_company_website) 23 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Apparel & Fashion - **Company Size:** 68% Small, 28% Medium #### What Do G2 Reviewers Say About Varify.io®? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **affordability** of Varify.io®, appreciating its effectiveness and simplicity for A/B testing. - Users highlight the **seamless integrations** of Varify.io, enhancing data analysis and A/B testing efficiency for all skill levels. - Users value the **search efficiency** of Varify.io®, enabling quick access to vital information for their A/B testing needs. - Users praise **Varify's ease of use and exceptional support** , making A/B testing seamless and efficient for their businesses. - Users highlight the **exceptional customer support** from Varify, appreciating their responsiveness and tailored assistance. ##### Cons - Users experience **confusion in navigation** when trying to locate the right experiment in the dashboard overview. - Users find the **dashboard overview lacking** , making it challenging to quickly locate the desired experiment. - Users find it sometimes challenging to select elements in the editor, indicating **editing issues** that can be frustrating. - Users desire more **segment filters** in Varify.io®'s reporting section to enhance data analysis capabilities. - Users find the **learning curve for audience targeting** challenging due to its reliance on JavaScript knowledge. #### What Are Recent G2 Reviews of Varify.io®? **["A/B testing without an agency and without a developer"](https://www.g2.com/survey_responses/varify-io-review-13168748)** **Rating:** 4.5/5.0 stars _— Laura W._ [Read full review](https://www.g2.com/survey_responses/varify-io-review-13168748) **["Great Pricing and Features - makes CRO possible on a Small Budget"](https://www.g2.com/survey_responses/varify-io-review-13129935)** **Rating:** 5.0/5.0 stars _— Antonia B._ [Read full review](https://www.g2.com/survey_responses/varify-io-review-13129935) ### [Moosend](https://www.g2.com/products/moosend/reviews) Moosend is an affordable, intuitive email marketing and marketing automation platform, suitable both for beginners and seasoned marketers. Thanks to its 1-day implementation, 130+ email templates, automation recipes, and AI Writer, users can set up their campaigns right away. And they can rest assured emails will reach the inbox as Moosend scores a 98% deliverability rate. They can also use advanced features like Audience Discovery to get smart segments based on customer behavior, transactional emails to send important updates at the right time, and custom reports to track the numbers they need. Users can pick a pricing plan that works for them. Or, create a custom plan with add-ons of their choice. No matter their plan, they can reach the support team through email or chat and get advice on how to optimize their campaigns. Finally, Moosend is GDPR and ISO-27001 compliant and follows all the latest security standards to guarantee customer data remains safe. Try Moosend's core features for free: https://moosend.com/register/ Get a Custom Quote: https://moosend.com/contact-us/sales/ **Average Rating:** 4.6/5.0 **Total Reviews:** 721 #### How Do G2 Users Rate Moosend? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) #### Who Is the Company Behind Moosend? - **Seller:** [Constant Contact](https://www.g2.com/sellers/constant-contact-5aaee82b-8325-4eeb-b7b7-15fada778076) - **Company Website:** www.constantcontact.com - **Year Founded:** 1995 - **HQ Location:** Waltham, US - **Twitter:** @ConstantContact 67,137 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a8b1f70774b20876cbd6f2e58e03d1e39c91352c8e3e3b2c4795aca37ecef11c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fconstant-contact%2F&secure%5Burl_type%5D=linkedin_company_website) 1,147 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** CEO, Owner - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 82% Small, 14% Medium #### What Do G2 Reviewers Say About Moosend? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **ease of use** of Moosend, making email marketing straightforward and accessible for beginners. - Users love the **easy creation of campaigns** in Moosend, enabling great results without design skills or complexity. - Users appreciate the **solid and immediate customer support** from Moosend, enhancing their experience and learning curve. - Users appreciate the **user-friendly email templates** of Moosend, enabling easy creation of professional campaigns with minimal effort. - Users love the **user-friendly interface** of Moosend, making their newsletter management seamless and enjoyable. ##### Cons - Users find **limited templates** in Moosend, wishing for more variety and modern aesthetics to enhance their designs. - Users note a **lack of features** in Moosend, particularly in customizability and image management options. - Users experience **poor customer support** , particularly with unhelpful email responses that can be condescending to new users. - Users find the **learning curve steep** for Moosend, requiring time to fully utilize its advanced features. - Users note the **limited features** in Moosend, especially regarding templates and advanced functionalities compared to competitors. #### What Are Recent G2 Reviews of Moosend? **["Moosend Makes Email Automations Fast, Visual, and Stress-Free for Non-Coders"](https://www.g2.com/survey_responses/moosend-review-12656353)** **Rating:** 4.5/5.0 stars _— Nikki M._ [Read full review](https://www.g2.com/survey_responses/moosend-review-12656353) **["Simplicity and Power Meet in Moosend"](https://www.g2.com/survey_responses/moosend-review-12703536)** **Rating:** 5.0/5.0 stars _— Fouad B._ [Read full review](https://www.g2.com/survey_responses/moosend-review-12703536) #### What Are G2 Users Discussing About Moosend? - [What is Moosend used for?](https://www.g2.com/discussions/what-is-moosend-used-for) - 4 comments - [How do you use Moosend?](https://www.g2.com/discussions/how-do-you-use-moosend) - 2 comments - [How does Moosend work?](https://www.g2.com/discussions/how-does-moosend-work) - 1 comment - [What is Moosend?](https://www.g2.com/discussions/what-is-moosend) - 2 comments ### [MoEngage](https://www.g2.com/products/moengage/reviews) MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Edelweiss, Samsung, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more. Enterprises use MoEngage to be more agile, efficient, and independent. They achieve this by increasing campaign velocity, reducing the time to go live, optimizing at scale, and eliminating redundancy while maintaining data security and privacy. \> Data Ingestion and Management: MoEngage combines data from multiple offline and online sources to help brands gain a 360-degree view of their customers. \> Customer, Journey, and Campaign Insights: MoEngage Analytics provides marketers and product owners with real-time insights into customer behavior, journey, product usage, preferences, and interests. \> Segmentation and Personalization: Brands can leverage MoEngage’s Real-time Segmentation and Personalization suite to orchestrate journeys and build 1:1 experiences across the website, mobile, email, social, and instant messaging channels. \> Transactional Messaging/Critical Alert Infrastructure: MoEngage Inform, the transactional messaging infrastructure, helps brands unify their promotional and transactional communication on a single platform, enabling better insights and lower maintenance costs. \> Proprietary AI Agents and Machine Learning: MoEngage’s AI Agents help marketers develop winning copies and creatives, build customer segments, craft relevant journeys, optimize campaigns and channels that boost engagement, and reduce campaign go-live times. MoEngage complies with GDPR, CCPA, SOC2 Type 2, CSA STAR Level 2, ISO 27001:2022, HIPAA, PIMS ISO 27701: 2019, and the BCMS ISO 22301: 2019 requirements to fulfill the data privacy and security needs of enterprise brands. For over a decade, leading consumer brands in 60+ countries have been using MoEngage to reach enterprise goals that are most important to their global business without compromising quality or speed of execution. Our ever-expanding partner ecosystem helps enterprise brands build a lean, flexible, and reliable martech stack. With offices in 13 countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures. **Average Rating:** 4.5/5.0 **Total Reviews:** 509 #### How Do G2 Users Rate MoEngage? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) - **Reporting and Analytics:** 8.9/10 (Category avg: 8.5/10) - **Multivariate testing capacities:** 8.5/10 (Category avg: 8.6/10) - **AI/Machine Learning:** 8.4/10 (Category avg: 7.5/10) #### Who Is the Company Behind MoEngage? - **Seller:** [MoEngage](https://www.g2.com/sellers/moengage) - **Company Website:** www.moengage.com - **Year Founded:** 2014 - **HQ Location:** San Francisco, California - **Twitter:** @moengage 2,530 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3dfe3f42dace642de52fb6eada7fa99e23bbc66baa828a4c227182937790145e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F4800048%2F&secure%5Burl_type%5D=linkedin_company_website) 899 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Product Manager, Digital Marketing Manager - **Top Industries:** Financial Services, Online Media - **Company Size:** 56% Medium, 24% Small #### What Do G2 Reviewers Say About MoEngage? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of MoEngage, highlighting its user-friendly interface and manageable data system. - Users appreciate the **easy funnel building** and **real-time segments** , enhancing insight and decision-making capabilities. - Users value the **real-time analytics and easy funnel building** in MoEngage, enhancing product decisions and user insights. - Users find MoEngage **extremely helpful** for segmentation, campaign management, and simplifying complex data for better outcomes. - Users value the **easy campaign management** of MoEngage, enhancing lead generation and simplifying data complexities effectively. ##### Cons - Users find the **missing session-related attributes** frustrating, needing tech help for profile updates and notification issues. - Users find the **steep learning curve** challenging, requiring significant time to understand MoEngage's full potential. - Users note the **limitations in live features and AI performance** of MoEngage, impacting overall satisfaction and functionality. - Users find **complexity** in managing segments and AI features, leading to confusion in the overall experience. - Users find the **difficult learning** curve with MoEngage challenging, especially for new users exploring its features. #### What Are Recent G2 Reviews of MoEngage? **["MoEngage Turns Raw Event Data into Actionable, Visual Campaign Journeys"](https://www.g2.com/survey_responses/moengage-review-12502802)** **Rating:** 4.5/5.0 stars _— Verified User in Information Technology and Services_ [Read full review](https://www.g2.com/survey_responses/moengage-review-12502802) **["Effortless Funnel Building and Real-Time Segmentation"](https://www.g2.com/survey_responses/moengage-review-12111630)** **Rating:** 4.5/5.0 stars _— Ravindra N._ [Read full review](https://www.g2.com/survey_responses/moengage-review-12111630) #### What Are G2 Users Discussing About MoEngage? - [What is MoEngage used for?](https://www.g2.com/discussions/moengage-what-is-moengage-used-for) - 1 comment, 1 upvote - [What is MoEngage used for?](https://www.g2.com/discussions/what-is-moengage-used-for) - 2 comments ### [Webtrends Optimize](https://www.g2.com/products/webtrends-optimize/reviews) Webtrends Optimize is the highest rated A/B Testing platform on G2.com. In addition to A/B testing we also offer features like MVT, Personalisation, Social Proofing, Product Recommendations, Surveys & other CRO/UX tools (Urgency messaging, Exit Intent Pop-ups, Hello bars etc.), all wrapped up in integrations with your platforms for Analytics (GA4, Fullstory, Contentsquare etc.), Data Warehouses (Snowflake, Bigquery, Databricks, etc.) and CDPs (Shopify, Bloomreach, Salesforce etc.) Uniquely, Webtrends Optimize offers all of our features and tools in a single, all-inclusive package. That includes no limits on number of metrics captured, experiments run, users in the platform, etc. We also have the best-rated support team of all platforms, and guided onboarding to make sure you start on the right foot. There are no tiers, paywalls or upgrades required to access anything in the platform, and our SaaS licence pricing is based purely on the number of sessions your website gets, and scales appropriately as you grow. So, you always get access to everything, at a price that is fair. **Average Rating:** 4.8/5.0 **Total Reviews:** 222 #### How Do G2 Users Rate Webtrends Optimize? - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.0/10) - **Reporting and Analytics:** 8.9/10 (Category avg: 8.5/10) - **Multivariate testing capacities:** 9.2/10 (Category avg: 8.6/10) - **AI/Machine Learning:** 7.3/10 (Category avg: 7.5/10) #### Who Is the Company Behind Webtrends Optimize? - **Seller:** [Webtrends Optimize](https://www.g2.com/sellers/webtrends-optimize) - **Company Website:** www.webtrends-optimize.com - **Year Founded:** 2000 - **HQ Location:** Egham, GB - **Twitter:** @WTOptimize 189 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=47fcb088ac7ec66a2281076d7b39ffdf47486471215ada07db7ff4560eff8360&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F11830293%2F&secure%5Burl_type%5D=linkedin_company_website) 37 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager - **Top Industries:** Leisure, Travel & Tourism, Marketing and Advertising - **Company Size:** 41% Medium, 40% Small #### What Do G2 Reviewers Say About Webtrends Optimize? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **user-friendly interface** of Webtrends Optimize, making setup and testing quick and straightforward. - Users appreciate the **excellent customer support** from Webtrends Optimize, ensuring quick and thorough assistance at all times. - Users value the **helpful support team** at Webtrends Optimize, appreciating their responsiveness and willingness to assist. - Users appreciate the **clean and user-friendly UI** of Webtrends Optimize, enhancing navigation and overall workflow efficiency. - Users appreciate the **clear insights** provided by Webtrends Optimize, enhancing their ability to make informed decisions. ##### Cons - Users find the **learning curve steep** , as the UI can be clunky and advanced features challenging to navigate. - Users find **difficult learning** curves in Webtrends Optimize, particularly with custom goals and the advanced editor's complexity. - Users find the **learning difficulty** of Webtrends Optimize frustrating, particularly with the advanced features and documentation. - Users note a **steep learning curve** with Webtrends Optimize, particularly for those without a technical background. - Users find the **poor interface design** of Webtrends Optimize challenging, affecting navigation and ease of use. #### What Are Recent G2 Reviews of Webtrends Optimize? **["Webtrends Optimize: Fast, Intuitive Testing with Best-in-Class Value and Support"](https://www.g2.com/survey_responses/webtrends-optimize-review-12963767)** **Rating:** 5.0/5.0 stars _— Jake L._ [Read full review](https://www.g2.com/survey_responses/webtrends-optimize-review-12963767) **["User-Friendly with an Exceptionally Helpful Service Desk"](https://www.g2.com/survey_responses/webtrends-optimize-review-13122736)** **Rating:** 4.5/5.0 stars _— Verified User in Leisure, Travel & Tourism_ [Read full review](https://www.g2.com/survey_responses/webtrends-optimize-review-13122736) #### What Are G2 Users Discussing About Webtrends Optimize? - [What is Webtrends Optimize used for?](https://www.g2.com/discussions/what-is-webtrends-optimize-used-for) ### [FlexiFunnels](https://www.g2.com/products/flexifunnels/reviews) FlexiFunnels: Conversion Optimized \*AI Funnel Builder\* FlexiFunnels is an AI-powered business growth platform. From creating world-class landing pages in seconds to handling your marketing and lead generation, FlexiFunnels brings everything under one roof. --- ## Main Features of FlexiFunnels 1.) \*\*AI Website & Funnel Builder\*\* – Type just one line, and Flexi AI instantly creates professional landing pages with proven direct-response sales copy. You can then customize them with our easy drag-and-drop editor. 2.) \*\*AI Marketing Agents\*\* – Get your entire marketing and copywriting tasks done, from ad copy to webinar pages, sales pages, emails, hooks, video ad scripts, and more. 3.) \*\*FlexiViral – Viral Referral Lead Generation System\*\* – Launch viral campaigns where your customers bring in more leads for you. 4.) Drag & Drop Landing Page Builder 5.) Super Fast Hosting & Accelerated Page Delivery 6.) Integrated Payment Gateway Integrations 7.) Converting Checkout Pages 8.) Bump Offers 9.) Advanced Funnel Logics 10.) Host & Sell Courses Inside FlexiFunnels 11.) Piracy Protected Courses (Paid Courses) 12.) Autoresponder & Webinar Integrations 13.) Automated Split Testing 14.) Source Tracking of Buyers & Leads 15.) Proof Notifications for Leads & Sales 16.) Facebook Conversion API 17.) Cart Abandon Automated Email Sequence 18.) Cart Abandon Data Transfer 19.) Webhook for Leads & Sales Data Transfer 20.) Advanced Membership Features – Certificates, Quiz, Drip Feed, Notes, Discussions, etc. 21.) AI Based High Converting Sales Copy 22.) 700+ Done For You Funnels & Pages 23.) Fully Mobile Responsive Pages 24.) Digital Assets – Automated delivery of products like eBooks, PDFs, etc. 25.) Domain Mapping (Subdomain or Main Domain) 26.) Advanced Analytics of Page Conversions 27.) Detailed Reporting Dashboard – Project, Product, Funnel & Lead Report …and much more. --- ## Huge Benefits of FlexiFunnels: ✅ Launch Fast with AI – Start your online business in hours, not weeks. ✅ All-in-One Dashboard – Funnels, websites, courses, payments, email integrations, AI tools, and analytics in one place. ✅ Save Time & Money – No need for 10+ tools or expensive coders. FlexiFunnels covers it all. ✅ Affordable Pricing – Get full access for just $447/year. ✅ Outstanding Support – 3-Minute Live Chat Support, 6 One-on-One Onboarding Calls, weekly Q A, and detailed tutorials, knowledgebase. ✅ Community & Training – Join 100,000+ members in our active community. Plus, access in-depth courses on ads, funnels, copywriting, freelancing, course creation, and more. ✅ Client Income Opportunity – Use FlexiFunnels to sell your products or offer funnel/website building services to clients. ✅ Risk-Free Guarantee – 30-Day money-back, no questions asked. ⚡ In short: FlexiFunnels is your \*\*AI Funnel Builder + Complete Online Business System\*\*, designed to save you time, increase conversions, and grow your income. **Average Rating:** 4.7/5.0 **Total Reviews:** 235 #### How Do G2 Users Rate FlexiFunnels? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10) - **Reporting and Analytics:** 9.9/10 (Category avg: 8.5/10) - **Multivariate testing capacities:** 9.8/10 (Category avg: 8.6/10) - **AI/Machine Learning:** 9.4/10 (Category avg: 7.5/10) #### Who Is the Company Behind FlexiFunnels? - **Seller:** [FlexiFunnels](https://www.g2.com/sellers/flexifunnels-a102974b-f413-4797-afbe-e49ebf9a4c38) - **Year Founded:** 2020 - **HQ Location:** Dehradun, IN - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1f63ca4c75125eb43d0542faedebb553673da1147f33984b6f1277616c74acb5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fflexifunnels%2F&secure%5Burl_type%5D=linkedin_company_website) 101 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Founder, Freelancer - **Top Industries:** Marketing and Advertising, Professional Training & Coaching - **Company Size:** 79% Small, 0% Large #### What Do G2 Reviewers Say About FlexiFunnels? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **ease of use** of FlexiFunnels, enabling simple drag-and-drop creation of websites and landing pages. - Users commend the **excellent customer support** of FlexiFunnels, noting quick responses and helpful assistance at all times. - Users love FlexiFunnels for its **easy creation** of high-converting sales pages, simplifying their online business needs. - Users love the **easy setup** of FlexiFunnels, appreciating the clear guidance and user-friendly features for a smooth experience. - Users praise the **ease of creating landing pages** with FlexiFunnels, making it accessible for non-technical individuals. ##### Cons - Users find the **learning curve steep** initially but appreciate support once they become familiar with FlexiFunnels. - Users are frustrated by the **missing features** in FlexiFunnels, especially the lack of certificate functionality for webinars. - Users express frustration over **poor customer support** from FlexiFunnels, experiencing delays and unhelpful responses after payment. - Users wish for **more advanced customization options** and additional templates for niche-specific funnels with improved performance. - Users desire **more integrations** for FlexiFunnels, particularly with CRM and Meta platforms, to enhance functionality. #### What Are Recent G2 Reviews of FlexiFunnels? **["All-in-One Marketing Platform for Every Digital Marketer with an Easy Drag-and-Drop Builder"](https://www.g2.com/survey_responses/flexifunnels-review-12927606)** **Rating:** 4.0/5.0 stars _— Subham K._ [Read full review](https://www.g2.com/survey_responses/flexifunnels-review-12927606) **["Seamless Funnel Building with Stellar Support"](https://www.g2.com/survey_responses/flexifunnels-review-12918374)** **Rating:** 4.5/5.0 stars _— Pravin A._ [Read full review](https://www.g2.com/survey_responses/flexifunnels-review-12918374) ### [Harness Platform](https://www.g2.com/products/harness-platform/reviews) Simplify your developer experience with the world's first AI-augmented software delivery platform. Upgrade your software delivery with Harness' innovative CI/CD, Feature Flags, Infrastructure as Code Management, and Chaos Engineering tools. We are a software delivery platform that helps developers and infrastructure engineers build and ship code for cloud and on-premise projects. We automate the continuous integration and continuous delivery (CI/CD) process to help teams build faster, ship more frequently, and improve quality, efficiency, and governance. We help companies in four key areas: Number one, we accelerate innovation through DevOps modernization. We provide an approach for software delivery that automates processes, reduces manual interventions, consolidates tools, and accelerates time-to-market for new products, features, and fixes. Number two, we improve developer experience. We give you the ability to attract, retain, and onboard high-caliber engineering talent while fostering a culture of continuous innovation and improvement. Number three, we secure software delivery. We give you the ability to integrate security into every phase of the SDLC. And last but not least is, we optimize cloud costs. We give you the ability to eliminate waste and to ensure that appropriate cloud resources are allocated at the right place at the right time. **Average Rating:** 4.6/5.0 **Total Reviews:** 301 #### How Do G2 Users Rate Harness Platform? - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10) - **Reporting and Analytics:** 8.0/10 (Category avg: 8.5/10) - **Multivariate testing capacities:** 8.8/10 (Category avg: 8.6/10) - **AI/Machine Learning:** 6.4/10 (Category avg: 7.5/10) #### Who Is the Company Behind Harness Platform? - **Seller:** [Harness](https://www.g2.com/sellers/harness-25016f40-e80f-4417-bea8-39412055d17a) - **Company Website:** harness.io - **Year Founded:** 2018 - **HQ Location:** San Francisco - **Twitter:** @HarnessWealth 1,389 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fbec562b1d7a892f3293de88d17cc0509949905a19856805c612616710bc3a7d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fharnessinc%2F&secure%5Burl_type%5D=linkedin_company_website) 1,701 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Software Engineer, DevOps Engineer - **Top Industries:** Computer Software, Financial Services - **Company Size:** 43% Large, 37% Medium #### What Do G2 Reviewers Say About Harness Platform? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Harness Platform, making implementation and configuration seamless and efficient. - Users value the **ease of use and flexibility** in targeting features within the Harness Platform. - Users appreciate the **user-friendly interface** of Harness Platform for easily managing and deploying feature flags. - Users find the **easy setup** of Harness Platform quick and efficient, leading to immediate cost savings and satisfaction. - Users value the **easy integrations** with SSO and tools that streamline software delivery on the Harness Platform. ##### Cons - Users note a **lack of multiple filters** in Harness Platform, limiting flexibility for advanced customization and usability. - Users face **limitations in configuration management** , including issues with renaming and deleting toggles that complicate usability. - Users note a **lack of multiple filters** and missing features in the Harness Platform, limiting its overall usability. - Users find the **steep learning curve** challenging, particularly due to complicated settings and insufficient documentation. - Users find the **UI complex and clunky** , which can complicate the overall user experience with the platform. #### What Are Recent G2 Reviews of Harness Platform? **["Harness - World of automation"](https://www.g2.com/survey_responses/harness-platform-review-11792426)** **Rating:** 4.5/5.0 stars _— Sunil A._ [Read full review](https://www.g2.com/survey_responses/harness-platform-review-11792426) **["End-to-End DevOps Automation with Powerful, Flexible CI/CD Pipelines"](https://www.g2.com/survey_responses/harness-platform-review-13164505)** **Rating:** 4.5/5.0 stars _— Ravindra N._ [Read full review](https://www.g2.com/survey_responses/harness-platform-review-13164505) #### What Are G2 Users Discussing About Harness Platform? - [What is Harness Continuous Delivery used for?](https://www.g2.com/discussions/what-is-harness-continuous-delivery-used-for) - 1 comment - [What is Propelo used for?](https://www.g2.com/discussions/what-is-propelo-used-for) - [What is Harness Cloud Cost Management used for?](https://www.g2.com/discussions/what-is-harness-cloud-cost-management-used-for) - [What is the difference between harness and Jenkins?](https://www.g2.com/discussions/what-is-the-difference-between-harness-and-jenkins) - 1 comment - [What is streaming Split IO?](https://www.g2.com/discussions/what-is-streaming-split-io) - 1 comment - ‹ Prev‹ Prev - 1 - [2](/categories/a-b-testing-tools?open_modal_url=%2Fproducts%2Fappmetrica%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fa-b-testing-tools%26source%3Dcategory&order=g2_score&page=2#product-list) - [3](/categories/a-b-testing-tools?open_modal_url=%2Fproducts%2Fappmetrica%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fa-b-testing-tools%26source%3Dcategory&order=g2_score&page=3#product-list) - [4](/categories/a-b-testing-tools?open_modal_url=%2Fproducts%2Fappmetrica%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fa-b-testing-tools%26source%3Dcategory&order=g2_score&page=4#product-list) - [5](/categories/a-b-testing-tools?open_modal_url=%2Fproducts%2Fappmetrica%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fa-b-testing-tools%26source%3Dcategory&order=g2_score&page=5#product-list) - … - [8](/categories/a-b-testing-tools?open_modal_url=%2Fproducts%2Fappmetrica%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fa-b-testing-tools%26source%3Dcategory&order=g2_score&page=8#product-list) - [9](/categories/a-b-testing-tools?open_modal_url=%2Fproducts%2Fappmetrica%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fa-b-testing-tools%26source%3Dcategory&order=g2_score&page=9#product-list) - [Next ›Next ›](/categories/a-b-testing-tools?open_modal_url=%2Fproducts%2Fappmetrica%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fa-b-testing-tools%26source%3Dcategory&order=g2_score&page=2#product-list) Spotlight Categories [Cloud Content Collaboration Software](https://www.g2.com/categories/cloud-content-collaboration) [Communication Platform as a Service (cPaaS) Platforms](https://www.g2.com/categories/communication-platform-as-a-service) [Compensation Management Software](https://www.g2.com/categories/compensation-management) [Talent Assessment Software](https://www.g2.com/categories/talent-assessment-software) [Contact Center Workforce Software](https://www.g2.com/categories/contact-center-workforce) Similar Categories - [Customer Journey Mapping](/categories/customer-journey-mapping) - [Heatmap Tools](/categories/heatmap-tools) - [Landing Page Builders](/categories/landing-page-builders) - [Other Conversion Rate Optimization](/categories/other-conversion-rate-optimization) - [Product Analytics](/categories/product-analytics) - [Session Replay](/categories/session-replay) [Browse A/B Testing Themes](/categories/a-b-testing-tools/themes) ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh") A Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh) Updated June 3, 2026 A/B testing tools, also known as split-testing software, help businesses test different variations of their website or digital experiences to identify the best-performing version based on their business goals. Each variation can test a different idea or goal by modifying website elements such as headlines, images, layouts, landing pages, colors, text, calls to action, and displayed or hidden content. Organizations use A/B testing tools to improve website performance, increase conversion rates, and understand how website changes impact user engagement and conversion. Marketers use A/B testing tools with [personalization software](https://www.g2.com/categories/personalization) to personalize web experiences based on segmentation data, such as visitor demographics or traffic source. These platforms often integrate with [digital analytics software](https://www.g2.com/categories/digital-analytics) to track engagement, as well as [heatmap tools](https://www.g2.com/categories/heatmap-tools) and [session replay software](https://www.g2.com/categories/session-replay) to understand where users click and which website elements they interact with most. Development and product teams can also use A/B testing tools with [feature management software](https://www.g2.com/categories/feature-management) to selectively roll out website changes or features to specific user groups and track performance and other engagement metrics. To qualify for inclusion in the A/B Testing category, a product must: - Conduct split-traffic experiments on websites with defined, trackable goals to determine the best-performing variation - Deploy multiple versions of website content or webpage elements in real time - Perform split-URL experiments - Adjust and manage traffic volume to experiment with variations - Provide tools for both technical and non-technical users to perform website experiments Top Tools at a Glance | | Visual website testing and conversion validation | User Review "Amazing No-Code Visual Editor That Makes Test Variations Fast" | | | No-code web experiments with targeting control | User Review "AB Tasty’s All-in-One Platform for Testing, Personalization, and Experimentation" | | | Progressive feature release control | User Review "Quick No-Code Changes using LaunchDarkly" | | | Personalized commerce testing and journey optimization | User Review "Bloomreach Still Shines Years Later" | | | Fast onsite copy and variant tests | User Review "Outstanding A/B Testing Platform With Exceptional Support" | | | CRM-led email campaign testing | User Review "Streamlined Contact Management and Landing Pages That Keep Workflows Simple" | | | Designer-led website changes for testing readiness | User Review "Best webdesign building platform" | | | Product analytics with built-in experiments | User Review "PostHog Gives a Complete, Connected View of the Customer Journey" | * * * Show More * * * ## How Do You Choose the Right A/B Testing Tools? ### What You Should Know About A/B Testing Tools ### What are A/B Testing Tools? A/B testing tools measure how customers interact with a brand’s digital creative content. Through conducting tests on customer interaction, companies can extract real data and metrics to optimize products. A/B testing tools allow marketers, advertisers, and web developers to test different versions of digital content to find the customer-preferred digital experience and personalization for various personas. Website visitors subconsciously react to every element on a web page—such as the color and aggressiveness of a live chat pop-up, the phrasing of a call-to-action (CTA) button, or the positioning of the search bar. A/B testing solutions give web content creators the tools to deploy the tests, determine the target audience, and analyze the experiment results. These tools are used to improve conversion rate and bounce rates, as well as the overall success of a website. The main way that digital creativity is tested is through a rotating A/B test. This is done by using two iterations of a design and seeing which one gets the highest click-through rate. A company can conduct a test with version A for 500 users from the target audience and then another test on version B for 500 users with a completely different variant. The company can then see which one gets the highest click-through rate and, ultimately, determine which variant should be used. A/B testing can offer the following use cases to improve a company’s performance: - Create the most successful version of the e-commerce site, especially the home page and calls-to-action (CTA) - Increase website traffic and reduce bounce rates - Gain insight into user behavior - Analyze any and all test segments to discover key opportunities - Increase conversion rates and e-commerce profits - Tailor e-commerce content and goals through continuous testing - Determine the consumer impact of differing designs and formats on website optimization #### What Types of A/B Testing Tools Exist? **Proprietary A/B testing** Proprietary solutions will require time and resources but will adapt to very specific case studies and customizations. Proprietary products also provide customer support and streamline the process of setting up, tracking, and analyzing tests. **Open-source A/B testing** Open-source solutions come with a very small price tag (if any at all). While open-source software doesn’t offer the same kinds of reports and finetuned features as proprietary solutions, it gives access to an entire community of programmers and developers with bountiful testing experience. ### What are the Common Features of A/B Testing Tools? **A/B/n testing:** This type of split testing takes A/B testing to the next level by analyzing multiple versions of a creative product, one variable at a time. This allows a company to determine the best variation across a multitude of tests that measure KPIs on several iterations. The analytics tools used for a simple A/B test will also measure the same KPIs for the multiple variations. **Multivariate testing:** Multivariate testing uses the same methods as A/B testing, but instead of testing only two variables, it tests a higher number. This is essentially like having two tests combined into one. This is a way to conduct test combinations. For example, one multivariate test can test whether the combination of a blue header and white text works better than a red header with grey text. Then, it can test what happens when the combination is flipped—whether a blue header would work better with grey text or a red header would work better with white text. A successfully performed multivariate test would then show which combination had the highest click-through rate. The major benefit of multivariate testing is saving time and ensuring that the best combination with the highest conversion rate is being presented on the website. **Multipage funnel testing:** Multipage funnel testing is a way to test variations of several consecutive website pages. This is a great way to see if customers are finding what they’re looking for in the quickest way possible. The use case of multipage funnel testing can be easily applicable to retail, e-commerce, and any other website where the company is selling a product. This can test how quickly a user went through the buyer funnel from initial interest all the way to the final goal of purchasing the product. A multipage funnel test can help test the most effective way to convert customer interest into a customer purchase. **Audience targeting:** Audience targeting provides the ability to choose where the test will run and for whom. A/B test can be conducted to see which visitor conditions to show the experiment to and which specific URLs the experiment should run on the site. To increase engagement from mobile users who are using Google Chrome, audience targeting can conduct the A/B test on these specific users. This helps increase engagement with a particular audience. **Funnel analysis:** Funnel analysis allows companies to analyze the data in the buyer's journey and make necessary changes to facilitate conversion rate optimization. A/B test with funnel analysis helps understand if things such as registration pages or website subscription options are driving more people to convert or if they’re turning customers away. This allows the tester to see if they need to make adjustments to certain stages to increase engagement. **Heat maps:** Heat maps are a very effective tool for visualizing which links users click on when they visit a website. Heat maps applied to an A/B test will show certain links on a webpage in either blue, yellow, or red to indicate how often those links are clicked. This way, testers can analyze how to effectively set up a page and ensure that the most important links are in spots that are being clicked on the most. **Surveys:** A valuable feature in A/B testing software is surveys. This enables companies to directly ask users which type of variant they prefer through a variety of different questions. The data from the survey can then be translated into graphs or charts, which makes it easier for the tester to visualize the results. This can help companies target which specific variants are working well and which variants are failing. It also may give companies more detail on where to head in order to improve their designs by asking questions that make users explain in detail rather than asking simple yes or no questions. **Statistical relevance analysis:** Statistical relevance analysis helps confirm if an A/B test has a large enough sample size. Users can track their data in real time and see if the test needs more time or if there’s enough traffic to confirm that one variant performed better than another. This helps users stop the test and not use more time on it than needed. Achieving the right sample size ensures the statistical significance of test results is achieved during the testing process. **Test scheduling:** A/B testing platforms allow users to schedule tests in advance to ensure that they are conducted during a time when the website is expected to get a lot of traffic. ### What are the Benefits of A/B Testing Tools? A/B testing software is an essential tool for optimization and growth. The best way to improve a product's performance is by continuously conducting new trials to see what works and what doesn't. The following are reasons why vendors benefit from using these tools. **Higher conversion rates:** Companies can conduct a test to see what will produce the best conversion rate. Rotating A/B tests can give content creators an accurate representation of how quickly users can find what they’re looking for on a website. This can lead to customers purchasing more quickly or subscribing to newsletters more frequently, leading to greater conversions and higher revenue for the company. **Real-time testing:** A/B testing can save companies plenty of time by testing variations in real time. Instead of having to pull people aside to conduct trials, rotating tests are conducted on users who are currently visiting the website. **Genuine testing:** Another major benefit of A/B testing is genuine testing. Tests are conducted on actual visitors who are coming to the website, which means that the results are not skewed by incentives or preconceived knowledge within a trial. Since the testing is done on completely random visitors, the company will get the most accurate picture of how customers are behaving in real time. **Reduced bounce rate:** One of the main goals of A/B testing tools is to test ways to keep people on a website for as long as possible. This can be done by incorporating different page layouts, links that lead back to the website, and CTA buttons. High bounce rates are the main reason for low conversion rates, so testing ways to reduce the bounce rate of a landing page is a critical way to keep customers engaged. ### Who Uses A/B Testing Tools? While A/B testing tools and personalization software generally integrate with systems that work on both the front end and back end of websites, the software isn’t just for technical website developers who specialize in coding. Users with varying skill sets can use the software to enhance their currently existing websites. Appropriately, A/B testing software vendors clearly advertise either their ease of use (embedding just one line of code) or the flexibility with which their tests can be conducted (conducting split-level experiments). Here are some ways various team members can use these tools to enhance performance: **Digital marketing teams:** Digital marketing teams can utilize A/B testing software in a variety of ways. They can measure the efficacy of CTAs, headlines, images, and copy to see which variations will have higher click-through rates with users. In addition, they can measure the frequency of cart abandonment to test how likely a customer is to convert into a sale. **Design teams:** Perfecting the design of a website is an ongoing process. Design teams can utilize A/B testing to optimize a website’s performance and quality of the user experience by making sure visitors are staying on for an ample amount of time. They can do this by testing how quickly people find what they’re looking for, where to place links on a page to get the most clicks, and other web layout adjustments in order to increase customer engagement.  **Research and development teams:** Research teams that focus on optimizing website performance can use surveys within A/B testing tools to see which variants appeal to more users. They can ask about customer desires, demographics, and any other details that they can extract to improve their product and website. #### Software Related to A/B Testing Tools A/B testing can be supplemented with a wide variety of other software that also test for conversion rates and lead generation: [Email marketing software](https://www.g2.com/categories/email-marketing) **:** Email marketing software includes A/B testing features, which can be used to test which of two email campaign options will be more successful. During this process, two variations of an email campaign are sent out to two different pools of recipients. Whichever pool has the higher click rate on the email campaign will indicate which one will be more successful. The results can indicate the open rate, click-through rate, and the number of subscribers that were influenced by the email campaign. This is a great tool to guarantee that the marketing campaign is effective and that it will generate more revenue and happier customers. [Web content management software](https://www.g2.com/categories/web-content-management) **:** Web content management (WCM) systems allow users to create, edit, and publish digital content such as text, embedded audio and video files, and interactive graphics for websites. WCM tools offer an assortment of templated web pages, from which site administrators can browse and choose. Since the main goal of web content management is to maximize customer engagement, it is a great software to integrate with A/B testing. A/B tests can be conducted on certain web content and provide higher conversion rates. [Digital analytics software](https://www.g2.com/categories/digital-analytics) **:** Digital analytics software tracks website visitors and measures web traffic. Marketers, web developers, and analysts use digital analytics suites to report on the effectiveness and popularity of web experiences and to determine how visitors are finding and interacting with their sites. Digital analytics supplement A/B testing by showing companies which areas need improvement on their website. This can indicate what areas need help from a test to determine what will improve customer engagement. [Heatmap tools](https://www.g2.com/categories/heatmap-tools) **:** Marketers and web developers use heat maps and in-page analytics to visualize where on a web page visitors click, hover, and scroll. Heat maps can be integrated with A/B testing software to effectively set up a page and ensure that the most important links are in spots that are being clicked on the most. ### Challenges with A/B Testing Tools **Ensuring random testing:** It is difficult to ensure that a test is truly random. For example, if a company wanted to conduct an A/B test on page traffic on any random day, it might be difficult to assess whether visitors were less likely to come on that day. If the weather was nice or it was too close to the holidays, people might be less likely to be on their computers, which can skew the test's results. **Testing too many variables:** Product teams are constantly trying to reimagine product pages with new designs to increase sales. However, overtesting can be a problem, especially when users are more familiar with one design over another. This can lead product teams to be overfocused on certain website designs that will most likely not have an effect on the user. The best way to avoid this issue is to focus on major design changes, such as page layouts, rather than the font size of certain words. **Small sample sizes:** Often, A/B tests are conducted on too small a sample. This means that there is not enough data to confidently say that a variation is more successful than another variation because not enough people were tested. The best way to avoid this issue is to conduct a test that is concluded when the test reaches 95% confidence. While this may take some time, it can ensure that it was conducted effectively. ### How to Buy A/B Testing Tools and Software #### Requirements Gathering (RFI/RFP) for A/B Testing Tools When searching for the right A/B testing tool, it’s important to create a long list based on products that contain some of the most necessary features for an effective experiment. After the available pool has been segmented based on crucial features, one can then sort based on nice-to-haves, bells and whistles, and industry-specific software requirements. #### Compare A/B Testing Software Products **Create a long list** In order to create a long list, buyers must ensure the products being considered meet these core criteria: - The software is compatible with one’s technology and computer programs - Cloud storage is available for experimental data - The software offers the scalability needed to perform experiments with a certain n-size - Cost aligns with budget **Create a short list** Once a long list based on core features is created, a short list should be further narrowed based on nice-to-haves and bells and whistles:  - What you see is what you get (WYSIWYG) editing - Little to no coding options for businesses that don’t have employees with a computer science background - Multivariate testing capacities should experiment with more than one variable need to be tested simultaneously - Mobile app testing capabilities if a business has mobile content **Conduct demos** Buyers must schedule calls with the vendors on the short list to ensure their product is the right fit. The most foolproof way to make the right decision is to actually test out the software. It is important to ask vendors about how their product addresses the business’ most pressing needs. #### Selection of A/B Testing Tools **Choose a selection team** The selection team should include the CEO and other executives from finance, marketing, and IT. The CEO will be there to represent the whole company and its business objectives. Finance will be able to represent the company and IT will determine if the product fits well into existing tech stacks and company technology. Most importantly, representatives from marketing will be able to speak fluently on the goals of A/B testing and company needs with software, since the marketing team will be the end user for these tools. **Negotiation** A/B testing software vendors will be bringing their strongest team to seal the deal with a potential client. Therefore, it’s important to come to the negotiation process with questions on certain key features one needs. These include (but are not limited to) multivariate testing and WYSIWYG capabilities, how much coding experience is needed to use the interface, and AI or machine learning. Buyers must ask questions about the total costs and fees associated with purchasing, implementing, and using the product. In order to prevent surprises later, it is crucial to ensure the terms and conditions are read in full and discussed.  **Final decision** It could be useful to create a scoring template that measures the various features mentioned in the long and short list, as well as notes from calls between the client and vendor. ### A/B Testing Tools Trends **Calls-to-action (CTA):** CTAs have become the most popular test to conduct within A/B testing. Calls to action are phrases that try to induce urgency in the buyer, like a certain offering will expire soon or must be purchased immediately. More companies are using CTA links, as they help with end-of-funnel marketing and can lead to a sale in the quickest way possible. Common A/B tests to run on a CTA button include bigger text size, brighter button colors, and any other adjustments to make the button more visually appealing or engaging. **Mobile A/B testing:** These tests are seeing a huge spike in growth as more users are shifting away from desktops and onto their phones. Mobile A/B testing trends can help companies analyze how their mobile app’s layout is performing and how to make mobile purchases for consumers as simple as possible. Since the screen size is so drastic from the desktop to the mobile screen, it’s important to make necessary changes so users can see product offerings on a smaller screen. **Website personalization:** A/B tests enable users to run tests based on customers’ personal information. Companies can utilize big data to offer tailored content (based on assumptions about the way a visitor will behave) to invoke the feeling of a personalized shopping or browsing experience. Testers can run A/B tests to examine if the tailored content leads to more conversions or engagement.