--- title: Applitools Reviews meta_title: 'Applitools Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 88 reviews by the users' company size, role or industry to find out how Applitools works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 88 scale: '5' date_modified: '2026-08-07' parent_category: name: DevOps url: https://www.g2.com/categories/devops --- # Applitools Reviews **Vendor:** Applitools **Category:** [Automation Testing Tools](https://www.g2.com/categories/automation-testing-tools) **Average Rating:** 4.3/5.0 **Total Reviews:** 88 ## About Applitools Applitools is a test automation platform that helps engineering teams release software with confidence by replacing the guesswork of probabilistic AI with deterministic, reproducible test results. As organizations ship AI-influenced code faster, they face a growing visibility problem: AI-generated code validated by opaque AI agents creates a cycle of unquantifiable risk. Applitools provides a deterministic, outside vantage point, comparing your evolving product against a trusted production baseline to deliver a verifiable Go/No-Go signal at every release. At the core of the platform is a Deterministic Language Model (DLM) combined with Visual AI. The DLM converts plain English test intent into repeatable, debuggable steps with no LLM involvement at runtime, eliminating AI drift and flaky CI results. Visual AI replaces brittle DOM assertions with single-line visual snapshots that simulate how a real user sees your application, filtering out rendering noise and surfacing actual regressions. Together, they eliminate the maintenance tax of legacy test automation, shifting engineering time away from fixing broken scripts and toward building better test coverage. Core capabilities: - Visual AI testing replaces brittle DOM assertions with single-line visual snapshots that simulate how a real user sees your application, filtering out rendering noise and surfacing actual regressions - Deterministic Language Model (DLM) converts plain English test intent into repeatable, debuggable steps with no LLM involvement at runtime, eliminating AI drift and flaky CI results - Cross-browser and cross-device test coverage runs across thousands of browser and device combinations without local grid infrastructure or maintenance overhead - Framework-native SDKs integrate directly into Selenium, Cypress, Playwright, Appium, and Storybook, so teams keep existing tooling and workflows - Automated baseline management groups related visual differences across browsers and resolutions for bulk one-click acceptance, reducing test maintenance as suites scale Applitools supports functional, visual, accessibility, API, component, and data-driven testing across web, mobile, desktop, PDFs, and documents, providing a consistent quality signal from design through production. ## Applitools Pros & Cons **What users like:** - Users highlight the **ease of use** of Applitools, appreciating its smooth setup and efficient visual testing capabilities. (8 reviews) - Users value the **automation capabilities** of Applitools, streamlining visual testing and enhancing workflow efficiency significantly. (5 reviews) - Users value the **wide browser compatibility** of Applitools, enhancing testing efficiency across various devices. (5 reviews) - Users value the **easy integrations** of Applitools, enhancing automation tool compatibility and streamlining testing workflows. (5 reviews) - Users value the **efficiency improvement** Applitools offers, significantly reducing manual checks and saving time on visual testing. (5 reviews) - Bug Detection (4 reviews) - Users admire the **powerful and user-friendly functionality** of Applitools, enhancing their UI testing experience with ease. (4 reviews) - Users value Applitools for its **time-saving capabilities** , enabling efficient and accurate UI testing with minimal effort. (4 reviews) - Capabilities (3 reviews) - Cross-Browser Testing (3 reviews) **What users dislike:** - Users find the **complexity** of Applitools frustrating, particularly with test execution and baseline management challenges. (4 reviews) - Users find Applitools to be **expensive** , limiting its appeal for larger teams and companies with budget constraints. (4 reviews) - Users find the **poor UI** of Applitools clunky and difficult to navigate, impacting the overall user experience. (3 reviews) - Users find the **difficult learning curve** of Applitools challenging, especially for advanced configurations and complex integrations. (2 reviews) - Users find **difficult navigation** in Applitools' web interface for large test batches, impacting usability and efficiency. (2 reviews) - Users note the **poor UI design** of Applitools, affecting overall satisfaction and usability compared to competitors. (2 reviews) - Pricing Issues (2 reviews) - Pricing Structure (2 reviews) - Users find the **initial setup complexity** of Applitools challenging, making it difficult to learn and use effectively. (2 reviews) - Slow Performance (2 reviews) ## Applitools Reviews ### 1. Applitools is the best tool in the market for visual validation **Rating:** 5.0/5.0 stars **Reviewed by:** Jose M. | Automation Architect, Enterprise (> 1000 emp.) **Reviewed Date:** May 19, 2023 **What do you like best about Applitools?** The way Applitools uses visual AI validation and a powerful dashboard to represent the quality state of our product efficiently. Plus, cool features like auto-healing or cloud execution capabilities. **What do you dislike about Applitools?** Incorporating a powerful tool into the corporate industry can be challenging if Applitools does not offer license package flexibility. **What problems is Applitools solving and how is that benefiting you?** Traditional UI validation requires to do assertions in every page component; with Applitools we compare two images: Actual result vs. previous execution, looking for differences; with this approach, we get: - Less code to maintain - Reduce execution flakiness - Increase automation velocity - Facilitate maintenance ### 2. Appitools review **Rating:** 4.5/5.0 stars **Reviewed by:** Jis N. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2023 **What do you like best about Applitools?** 1.Visual verification is very helpful and help defect UI issues **What do you dislike about Applitools?** Documentation and helpful should be more helpful was bit confusing **What problems is Applitools solving and how is that benefiting you?** Helping in detecting UI issues faster ### 3. Regarding applitools **Rating:** 5.0/5.0 stars **Reviewed by:** Krishna G. | Associated Consultant , Enterprise (> 1000 emp.) **Reviewed Date:** August 08, 2023 **What do you like best about Applitools?** Visual Testing, cross browser Testing, cross device Testing, integration, AI powered analysis and reporting and collaboration **What do you dislike about Applitools?** Learning curve, cost, dependency on visual Testing **What problems is Applitools solving and how is that benefiting you?** Automation ### 4. applitools is a great pixel validation tool **Rating:** 4.5/5.0 stars **Reviewed by:** Avidan M. | Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2023 **What do you like best about Applitools?** the quick response of the support team, and the great solutions they offer **What do you dislike about Applitools?** the daily basis maintanance on the applitools platform **What problems is Applitools solving and how is that benefiting you?** all the ui tests are covered by them so we can focus on business logic tests ### 5. Ultrafast Grid feature by Applitools gives us quick AUT results & capture screenshots in the Driver **Rating:** 4.5/5.0 stars **Reviewed by:** Mounika C. | Cloud Engineer, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** August 31, 2022 **What do you like best about Applitools?** Applitools effectively integrates our Application Under Test (AUT) with our Application Driver (Selenium/Appium) through its Eyes SDK. We can easily identify differences while processing baseline images through Eyes Server. It also provides steadfast Test Manager utility, which captures the test results, updates our baselines and reports the differences between two test runs. Eyes SDK is convenient to use since it supports most of our website & mobile automation testing frameworks. **What do you dislike about Applitools?** Applitools has provided all the services required for performing our automation testing & we are satisfied with it. We noticed occasional lag then and there, but it didn't significantly affect our test outcomes, so it's okay for us. There is nothing substantial to be mentioned as a dislike while using Applitools. **What problems is Applitools solving and how is that benefiting you?** We make the most out of the Applitools Ultrafast Grid feature to reduce the execution time of our visual test cases. It's easy to offload our baseline images to the AWS platform so that we can process them parallely on multiple EC2 servers. We don't have to establish any dedicated QA lab as it offers a cross-browser test platform. Ultrafast Grid utilizes data caching techniques to reduce our transmission overhead for our EC2 instances. Finally, multiple viewpoint screenshots are taken using its CLI utility & Eyes SDK in the application driver as part of our retention activity. ### 6. Visual testing at hand **Rating:** 4.0/5.0 stars **Reviewed by:** Marc S. | Head of QA, Mid-Market (51-1000 emp.) **Reviewed Date:** January 23, 2023 **What do you like best about Applitools?** The tool is very easy to integrate with our automation framework based on Cypress, and we are accompanied and followed very regularly by the Applitools team to get the maximum benefits **What do you dislike about Applitools?** Some KPIs cannot be followed directly from the admin interface, which can be slightly frustrating for monitoring. But the impact is limited as they can be communicated by the Applitools team that follows us **What problems is Applitools solving and how is that benefiting you?** Applitools helps us prevent a large part of the visual regressions inherent to our product evolutions. With Applitools, visual differences are quickly identified and analyzed across multiple resolutions and browsers, saving us valuable time and allowing us to deliver faster ### 7. It does what it is expected to do and is consistent in visual testing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** June 21, 2022 **What do you like best about Applitools?** Completes all the validations of a screen in a single go Consistent in identifying discrepancies Eyes method are easy to use and integrates with Selenium without hassles **What do you dislike about Applitools?** Doesn't correctly validate for few scenarios in Chrome, the alternate was to use edge chromium. Number of screenshots available for validations can be a bit higher irrespective of plan chosen **What problems is Applitools solving and how is that benefiting you?** Helps in validations on applications built on third-party apps, Integrates perfectly with Selenium framework and reduces the number of lines of code and ensures quick validations and results everytime. Integrates with Azure devops and works for our project set up smoothly with CI/CD pipelines ### 8. Great support and quick resolving for any problems we have **Rating:** 4.5/5.0 stars **Reviewed by:** Milen S. | Senior QA Team Manager, Enterprise (> 1000 emp.) **Reviewed Date:** June 07, 2022 **What do you like best about Applitools?** First place: amazing support and commitment from the Applitools guys. The visual testing part of Applitools is very easy and natural to use and you don't need to be a technical expert in order to use it. There are new features which are very usefull - UFG and Visual locators are something we are exploring right now and they could resolve some of our issues. **What do you dislike about Applitools?** I would like to see more examples in the documentation - for example the visual locators was not extensive enough IMO and we needed more support from Applitools side. I would like to see password expiration for the site so we ensure that the people don't use the same password everywhere and it stays years. Same would help us ensure that people who are not in the company will lost their access if they were not removed from the dashboard. **What problems is Applitools solving and how is that benefiting you?** We have two main issues - one related to normal visual testing, where Applitools is doing grate job, and now it gives even more with UFG where we can have cross browser/platform check as well. The other problem we have is not web native applications which can't use Selenium or any other web testing framework just because we don't have DOM tree and it is just canvas hiding everything. Here Applitools is replacing our current implementation which is with sikulix and it is much easier for usage and maintenance. ### 9. A must have tool for intelligent visual testing! **Rating:** 4.0/5.0 stars **Reviewed by:** Jay O. | Software Development Engineer in Test, Mid-Market (51-1000 emp.) **Reviewed Date:** June 06, 2022 **What do you like best about Applitools?** once you have applitools set up, it's invaluable for reliable visual testing across browsers. we use cypress, so being able to fill the cross-browser gap left for safari; applitools gives us a lot more confidence for releasing! **What do you dislike about Applitools?** as a tool, it's pretty complex, so it requires a lot of initial set-up, adjusting tests and learning how to use applitools to the fullest. it is also pretty slow, taking around 100 seconds for a simple test because of the amount of work going on in the background. A lot of this can be fixed with more tests and more parallel tests, but this costs more money; and the applitools is NOT cheap, making it very difficult to use it in its most efficient without paying a lot of money. **Recommendations to others considering Applitools:** It's the best tool I've ever used for visual automation testing! **What problems is Applitools solving and how is that benefiting you?** being able to test our applications visually, across all browsers and versions, all within our current testing tool; which is really impressive! it allows us to use the same pipelines and release knowing that we have covered functionality in all browsers. ### 10. Applitools is an indispensable part of our design system development **Rating:** 4.5/5.0 stars **Reviewed by:** Joris v. | Software Tester, Enterprise (> 1000 emp.) **Reviewed Date:** June 07, 2022 **What do you like best about Applitools?** Applitools is very accurate, and a very efficient tool for regression, After a run the deviations from baseline are detected and presented in a very user friendly interface. every deviation can be quickly reviewed and either preserved in the baseline or rejected by one click. **What do you dislike about Applitools?** Incidentally there are some false positives, but most of it can be adressed by using a bit of a timeout for a snapshot. Also, after using Applitools for some time you get familiar with those. **What problems is Applitools solving and how is that benefiting you?** Applitools drastically reduces the time taken for regression testing. ALso, it would be impossible for a human tester to manually detect all the deviations that Applitool can track. We also use the storybook plugin, which is run by our developers after completing a feature, giving an almost instant report on the effect of their changes across our design system. ### 11. Applitools team and ApplitoolsEyes frameowrk solved our screen comparing issues **Rating:** 4.0/5.0 stars **Reviewed by:** Boaz W. | Senior Mobile & HW Automation Engineer at Stanley Black & Decker, Enterprise (> 1000 emp.) **Reviewed Date:** January 23, 2023 **What do you like best about Applitools?** We realized that we needed to compare graphs during our automation test writing. That comparison could not be made with Selenium, Applitools Eyes was the answer for that. **What do you dislike about Applitools?** Applitools gives more than we need, and we sometimes find ourselves lost with all the suggested services. Thanks to their excellent support team, we got all the answers to our questions. **What problems is Applitools solving and how is that benefiting you?** Graphs screen shots comparing ### 12. Innovative testing requires innovative tools **Rating:** 4.5/5.0 stars **Reviewed by:** Delcho D. | Junior Automation Quality Assurance, Enterprise (> 1000 emp.) **Reviewed Date:** June 06, 2022 **What do you like best about Applitools?** The simplicity of use, in addition to the number of features they support is also a big plus, along with the huge number of frameworks they offer and the fast support from their side **What do you dislike about Applitools?** The documentation is a little bit hard to read and use, maybe more structured and detailed one, as are the rest of the tools will be very helpful because for a new starter, lacking of tutorials in combination with that is not a good option **What problems is Applitools solving and how is that benefiting you?** In my company Applitools is not used only as a Visual testing tool, it is also used for navigating through the screen via the pictures(or locators). The last can be quite handy if there is no other way to move the cursor around the screen via the automation ### 13. An amazing experience using Applitools **Rating:** 4.0/5.0 stars **Reviewed by:** Alexandre B. | Quality Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** July 06, 2022 **What do you like best about Applitools?** Taking screenshots on specific regions is great. Also I like the "Insights" view on the dashboard. **What do you dislike about Applitools?** Not a clear way to see the current baselines in a dedicated place. **What problems is Applitools solving and how is that benefiting you?** Elements in shadow code are not accessible using xpaths so using Applitools was great to check values in such fields. Some complex contents with dynamically created class names/ids was difficult to check, but very easy using Applitools. With Applitools we solved also all the styling checking issues - one screen shot and that's done for several checks more or less easy to perform (sometimes impossible) with standard checks. ### 14. Applitools save time for coding while increases quality of the product **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** June 06, 2022 **What do you like best about Applitools?** I like how easy Applitools is to use in writing code and in the maintenance of the verifications, how it can be used on different platforms and the quality of the support. If you have any issues, support will help you in a few hours. **What do you dislike about Applitools?** Downsides are the costs, for the small products it can be expensive to use Applitools, and if your app has a structure that is changing very often, it will be difficult to configure verifications. **Recommendations to others considering Applitools:** If you have some budget to spend on improving assertions of your autotests, applitools can increase their value and find bugs straight after they appear. **What problems is Applitools solving and how is that benefiting you?** Applitools reduce the amount of time you are spending on writing assertions for the product, and meanwhile, it improves the verifications. Humans can't find bugs that Applitools can. And it's very easy to update expected results if your product was changed. ### 15. I the experience that i have had with Applitools **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** June 06, 2022 **What do you like best about Applitools?** The most helpful part has been the expertise of the applitools account manager Talia, she has made the transition to using the application a smooth process with no questions left. If we require help with anything, she is always there to run through the issue that we may have over zoom & we can always get a resolution. **What do you dislike about Applitools?** There isn't anything that I dislike about the tool as it serves our purpose when we are testing a lot of documentation **Recommendations to others considering Applitools:** Definitely use Applitools if you have a lot of documents to check **What problems is Applitools solving and how is that benefiting you?** The problem that we had was that all documents that were generated during our Regression of the system had to be checked by the human eye, this is now all gone with using applitools & has cut down the time it takes to verify that the system is working & behaving correctly. ### 16. A very good visual testing tools with great customer support **Rating:** 4.5/5.0 stars **Reviewed by:** Danz G. | Software Development Engineer in Test (SDET), Small-Business (50 or fewer emp.) **Reviewed Date:** June 06, 2022 **What do you like best about Applitools?** The AI to set baseline and check for differences, the ultra fast grid (still implementing), and the nice customer support **What do you dislike about Applitools?** A bit problematic in integrating in our solution, don't get me wrong, if I try the straight forward approach, it's very easy, but when upgrading our inhouse solution it gets errors. Maybe a faster feedback on my queries can make this experience better. **What problems is Applitools solving and how is that benefiting you?** Before we were only using selenium, and it doesnt give a real life feedback on the health of our UI pages. Also, using selenium only, gives us more work by creating more page objects. ### 17. Applitools review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** January 23, 2023 **What do you like best about Applitools?** It covers all our visual validations, so we don't need to validate visual classes and things like that The availably of the support team is remarkable **What do you dislike about Applitools?** The fact that running tests with applitools takes doubled time **What problems is Applitools solving and how is that benefiting you?** Applitools cover all the visual validations so we don't need to waste coding time and running time on classes and visual validations ### 18. Applitools is the one of the best GUI testing framework which I have worked on. **Rating:** 5.0/5.0 stars **Reviewed by:** Syamphaneendra K. | Test Automation Principle consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2022 **What do you like best about Applitools?** I liked that Applitools provide multiple SDK's & support multiple frameworks. Also, Applitools regions & A/B testing are really helpful in some situations. I like the Applitools dashboard too which is very user friendly. **What do you dislike about Applitools?** As far as I know, there is nothing much to dislike in this tool. I only suggest that it would be great if we get more improvements/features with cucumber framework integration. **What problems is Applitools solving and how is that benefiting you?** I mainly use Applitools for UI testing. Apart from GUI testing, I use applitools for A/B testing. Applitools ultra grid is a great feature and it's beneficial during cross-browser testing. ### 19. An invaluable tool for ensuring the quality of the web application's user interface! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Enterprise (> 1000 emp.) **Reviewed Date:** June 29, 2022 **What do you like best about Applitools?** The best thing about Applitools is the ease of use. It is very simple to get started with, and there are a lot of helpful tutorials and guides on how to use it effectively. Their customer support is great too! I have found the software to be reliable and accurate, which is important for ensuring the quality of my testing. **What do you dislike about Applitools?** There is a learning curve to using Applitools, but once you get the hang of it, it's a powerful tool that can save you a lot of time and effort in testing your web applications. The documentation can be more detailed in some areas. There's nothing much that I dislike! **What problems is Applitools solving and how is that benefiting you?** By automating the process of taking screenshots and comparing them, Applitools can provide accurate and up-to-date information on how an application looks. The ultrafast grid significantly reduces the execution time of our visual tests. ### 20. I am very pleased with Applitools **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** June 08, 2022 **What do you like best about Applitools?** The communication with Applitools is really good. I want to thank Rivka and Talia for their commitment and for organizing the following sessions: - Initial meeting - We had a wonderful presentation by Talia and Rivka for the Matching algorithms, regions, baseline maintenance and have provided us with additional resources - Implementation meeting - We had an implementation meeting with Rivka where we have reviewed our tests and Rivka provided us with some advices on best practices and indicated what we can update in our code to be more efficient - Follow up meeting - A follow up meeting from the implementation testing is scheduled for tomorrow, where we will review all of the changes made by us and will discuss other functionalities available Also during the changes, we had the support from Rivka and she guided us through some of the changes. **What do you dislike about Applitools?** Well I cannot be useful here, because for now I am just starting to use Applitools, once we have some tests integrated and running, then I might give more valuable feedback. **What problems is Applitools solving and how is that benefiting you?** Applitools is helping us with automating some of our test scenarios because of the visual testing tool. ### 21. Applitools is a perfect tool which I was looking for UI Automation, I will recommend this tool. **Rating:** 5.0/5.0 stars **Reviewed by:** Devendra D. | Senior Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 10, 2022 **What do you like best about Applitools?** I like the easiness while doing UI Automation. I like the support from the Applitools team & documentation and updates they provide, you name it and apply tools have it. **What do you dislike about Applitools?** Not much I dislike, but I would like record and Play like features. **Recommendations to others considering Applitools:** I would highly recommend Applitools in my organization. **What problems is Applitools solving and how is that benefiting you?** I was not aware of how to handle dynamic content, but the Applitools teams had supported me & resolved the difficulty in automation. ### 22. Applitools nice have **Rating:** 4.5/5.0 stars **Reviewed by:** Rostyslav B. | Senior QA, Small-Business (50 or fewer emp.) **Reviewed Date:** May 31, 2022 **What do you like best about Applitools?** Easy to set up, good documentation with examples for different languages. Ultra-fast grid feature best, it reduces execution time a lot. **What do you dislike about Applitools?** There is nothing to dislike. Actually, one thing would be nice to have. Running tests in Applitools servers. **Recommendations to others considering Applitools:** Just try and you'll see how it improve your tests **What problems is Applitools solving and how is that benefiting you?** Visual testing across the different amount of devices and browsers ### 23. Why we love Applitools! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** June 06, 2022 **What do you like best about Applitools?** The tool itself is a great help in terms of visual testing! Applitools definitely made our UI testing more efficient and accurate most especially when changes to our pages are introduced. And not only that, Applitools provides great customer support to our team when we have technical issues or troubleshooting. **What do you dislike about Applitools?** So far we really like the tool and the features it provides! **What problems is Applitools solving and how is that benefiting you?** Being able to focus more on creating tests rather than how to validate them is one of the best perks provided by the tool! ### 24. The most powerful AI UI testing tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** June 09, 2022 **What do you like best about Applitools?** It gives you an immidiate fidback on many platforms at once and very fast **What do you dislike about Applitools?** The UI of the dashboard could be a bit confusing and with old look but I got used to it I guess **What problems is Applitools solving and how is that benefiting you?** Applitools find many bag accross many platforms very fast. Applitools finds things human eye could miss Applitools integrates with many major CI tools which improves our CI/CD process ### 25. Impressive for visual testing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** June 08, 2022 **What do you like best about Applitools?** User friendly, easy to integrate and use, stable. Applitools actually has a very smart algorithm for identifying whether the current page matches to the baseline. **What do you dislike about Applitools?** Sometimes we really need to select very specific locator for the area we want to check (ex: span would not work properly but a div for same area yes). For dynamic pages we would need to mock content to proper do visual testing **What problems is Applitools solving and how is that benefiting you?** It helps saving a lot of time with regression testing for all the components all over our webpage. We can focus on more creative tasks and it help us a lot finding more bugs! ### 26. I mainly use applitools through Testim, the integration is sometimes good but not always. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** June 20, 2022 **What do you like best about Applitools?** Ease of use. Good customer success and support. **What do you dislike about Applitools?** Bugs and unexplained behaviour. When we had problems with thee Testim integrartion the solutions were sometimes to add steps that were unclear to us. **What problems is Applitools solving and how is that benefiting you?** Pixel Perfect Validation for various static pages, layout validation for others. ### 27. QA and Automation TL **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 08, 2022 **What do you like best about Applitools?** A great solution for responsive testing And special support services, I love the ab testing feature and the UFG feature **What do you dislike about Applitools?** bug in the latest version of applitools SDK for cypress **What problems is Applitools solving and how is that benefiting you?** responsive testing is a must in web testing- and applitools is a great tool for it, also it is perfect for regression testing ### 28. Great experience with great people **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Design | Mid-Market (51-1000 emp.) **Reviewed Date:** June 15, 2022 **What do you like best about Applitools?** great and informative ui , find ui issues **What do you dislike about Applitools?** hard implementation for separate automation projects **What problems is Applitools solving and how is that benefiting you?** find UI issues across multiple devices and resolutions ### 29. Great Tech **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** July 30, 2022 **What do you like best about Applitools?** Its a great tool for visual testings, It easy to use and fast to get results ! **What do you dislike about Applitools?** Just sometimes depending on the resolution, it can fail **What problems is Applitools solving and how is that benefiting you?** Creating visual testings ### 30. Good product,Good service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Government Administration | Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2022 **What do you like best about Applitools?** I get amazing service for each question also for improving tests and learning using **What do you dislike about Applitools?** visual inspector, i think it needs improvment, **Recommendations to others considering Applitools:** Do poc to know if you like it **What problems is Applitools solving and how is that benefiting you?** visual regression ### 31. Good platform, amazing people who are happy to help **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2022 **What do you like best about Applitools?** in the company is the support people. In the platform is the wide variety of features **What do you dislike about Applitools?** If there was an option to get a better indication in CI / CD of the tests without connecting to the platform, I would appreciate it **What problems is Applitools solving and how is that benefiting you?** strict, and flows in the regressions tests ### 32. Reviewing applitools for testing community **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** June 08, 2022 **What do you like best about Applitools?** I like the AI-driven cool features, multi-browser support, visual tests, super nice dashboard etc **What do you dislike about Applitools?** Well I think from a cost perspective it's a bit steep, which can be considered **What problems is Applitools solving and how is that benefiting you?** Multi-browser testing on different visual areas Visual tests on very minute level ### 33. Good tool for visual tests **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** May 04, 2022 **What do you like best about Applitools?** The AI feature helps a lot with the visual tests. **What do you dislike about Applitools?** There are some features that could be implemented to make it more robust. **What problems is Applitools solving and how is that benefiting you?** We run visual tests and it helps to check whether the layout is breaking as well. We intend to use it to make our translation testing faster as well ### 34. Pretty impressive so far! **Rating:** 4.5/5.0 stars **Reviewed by:** Ioannis S. | Quality Assurance Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** January 03, 2021 **What do you like best about Applitools?** The first time a saw this product i was super curious to check how easy is to use it and manage the results. So far it turns out that is very handy and easy to operate. It has many options to manage the results of the screenshot it gives. And very very important, it super easy to configure and categorize the results you take every day, in order to point if you found a bug or if the new image is the new base line for the next run. **What do you dislike about Applitools?** After using applitools Eyes on every day basics i see that the environment sometimes is very heavy for a medium system and you have to wait more time in order to fetch and present the results of the test you choose. Also some times it does not give results and you need to refresh the page on the browser in order to get them. **Recommendations to others considering Applitools:** I believe is a very must for an QA engineer to contact with the Eyes sales and take a free trial of this software in order to check and see if it is suitable for his needs. I found it very useful and convenient for my work and very pleased that my company choose to invest and use it from now on. **What problems is Applitools solving and how is that benefiting you?** Using applitools Eyes for my work environment it gives me the opportunity to produce more tests in less time and also keep the very nature of the test intact. In many cases is much easier to code the same test on Eyes than on python, which is the main language we use for our tests. ### 35. Good tool to have in your testing arsenal **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** December 14, 2021 **What do you like best about Applitools?** Ease of use, not to expensive, great support **What do you dislike about Applitools?** Nothing I like using the tool as much as possible to help visual testing **What problems is Applitools solving and how is that benefiting you?** Visual testing, speeding up issues when it comes to cosmetic problems ### 36. Best for visual testing **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** September 29, 2020 **What do you like best about Applitools?** Testing images on mobile or web. Comparing whether an image is present or not. Matching images with an existing image **What do you dislike about Applitools?** Sometimes it mismatched some images. It cannot do well with low resolution images. It gets ambiguous in some cases in determining the logos. Similar colors that are close in contrast cannot be determined. **What problems is Applitools solving and how is that benefiting you?** Mobile test automation that cannot be automated by writing scripts for UI testing. ### 37. Best Visual Testing Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Utilities | Mid-Market (51-1000 emp.) **Reviewed Date:** September 06, 2019 **What do you like best about Applitools?** 1) Helps automate testing with the help of Selenium 2) Identifying bugs have been easier by checking the visually different screenshots 3) Ability to compare screenshots of different versions 4) Ability to share bug reports with team and ticketing systems **What do you dislike about Applitools?** 1) Sometimes the approvals have to be reapproved **Recommendations to others considering Applitools:** 1) Using this on a higher level of widget testing would save time **What problems is Applitools solving and how is that benefiting you?** 1) Approving Visual changes in the website 2) Makes the Code reviewing process easier 3) Helps Identify bugs which we make have missed during review (color changes, message properties, etc) ### 38. UI testing redefines **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** February 01, 2019 **What do you like best about Applitools?** UI testing is an awesome tool. It has saved a lot of time when testing across different browsers. I love their continuous sessions, and this is the best testing tool on the market. If you are not using it, you are missing out on a lot. They support almost every automation tool on the planet with eyes. **What do you dislike about Applitools?** Desktop support for Windows and Mac solutions with Sikuli, etc. **What problems is Applitools solving and how is that benefiting you?** UI testing, cross-browser testing, find bugs early ## Applitools Discussions - [What is Applitools used for?](https://www.g2.com/discussions/what-is-applitools-used-for) - 1 comment - [View Applitools pricing details and edition comparison](https://www.g2.com/products/applitools/reviews?page=2&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-08+13%3A56%3A25+-0500&secure%5Bsession_id%5D=02d2f1a0-753d-4862-b227-71c362805d1c&secure%5Btoken%5D=ee730a996d4ad4f035785c30d9eb6e10eaeccbbbb024d8bc6b6ef843aebed39a&format=llm_user) ## Applitools Integrations - [Android](https://www.g2.com/products/android/reviews) - [Appium](https://www.g2.com/products/appium/reviews) - [Apple iOS](https://www.g2.com/products/apple-ios/reviews) - [Azure DevOps Server](https://www.g2.com/products/azure-devops-server/reviews) - 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[Puppeteer](https://www.g2.com/products/puppeteer/reviews) - [Rally](https://www.g2.com/products/rally-space-inc-rally/reviews) - [Selenium](https://www.g2.com/products/selenium/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Storybook](https://www.g2.com/products/storybook/reviews) - [TeamCity](https://www.g2.com/products/teamcity/reviews) - [Travis CI](https://www.g2.com/products/travis-ci/reviews) ## Applitools Features **Additional Functionality** - Tagging - Natural Language Processing - Data Extraction - Multi-Language - Predictive Analytics - Drag & Drop - Speech Recognition - Reporting/Analytics - Data Storage Management - Virtual Personal Assistant (VPA) - AI Copilot - Customer Segmentation - Collaboration Tools - Data Import/Export - Generative AI - For eCommerce - Role-Based Permissions - Customizable Branding - Search/Filter - Monitoring - Document Management - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Mobile App - Multiple Data Sources - For Sales Teams/Organizations - Sentiment Analysis - Activity Dashboard - Chatbot - Workflow Automation **Additional Functionality** - Code Generation - Text to Image - Generative AI - API - Natural Language Processing - Virtual Characters and Avatars - Content Generation - Personalization and Recommendation - Conditional Generation - Transformer Model - Automated Image & Video Editing - Interactive and Co-Creative Systems - Text Summarization - Data Augmentation - Variation Autoencoder Models - Adversarial Training - Transfer Learning and Fine-tuning - Simulation and Scenario Generation - Creative Design - AI Copilot - Prompt Engineering - Foundation Model **Functionality** - Test Repository - Integration - Test Diversity **Functionality ** - Test Feedback - Test History - Customization - Test Variety **Agentic AI - Software Testing** - Autonomous Task Execution - Natural Language Interaction - Proactive Assistance **AI Test Generation & Authoring** - UI-Based Test Generation - Natural Language Test Creation - Test Coverage Suggestions **AI-Powered Detection & Analysis - AI Accessibility Tools** - Dynamic Content Change Detection - Context-Aware Accessibility Detection - Computer Vision for UI Interpretation **Management** - Reporting - Version Control - Scaling **Automation** - Organization - Reliability - Thoroughness **Test Maintenance & Resilience ** - Self-healing - Dynamic Element Locators - AI-Powered Test Maintenance **Automated Remediation & Optimization - AI Accessibility Tools** - Keyboard Navigation Optimization - AI-Based ARIA Role & Attribute Correction - Automated Alt Text Generation **Additional Functionality** - Commenting/Notes - Approval Workflow - Drag & Drop - Task Management - Generative AI - Test Case Management - Quality Assurance - Risk Management - Access Controls/Permissions - Testing Scripts - Templates - Customizable Fields - Data Import/Export - Collaboration Tools - Audit Trail - Issue Tracking - Automated Testing - Traceability - Prioritization - Alerts/Notifications - Single Sign On - Milestone Tracking - Activity Dashboard - AI Copilot - Reporting/Analytics - Repository Management - Multiple Test Types - Requirements Management - Parameterized Testing - Test Run Tracking - Defect Tracking - Screen Capture **Agentic AI - Automation Testing** - Autonomous Task Execution - Natural Language Interaction - Proactive Assistance - Supports Parallel Execution **Execution & Analytics** - Intelligent Reporting - Visual Anomaly Detection - Root Cause Analysis **Continuous Monitoring & Compliance - AI Accessibility Tools** - Regression Detection for Accessibility Issues - Automated WCAG & ADA Compliance Alignment - Continuous Accessibility Monitoring **Additional Functionality** - Assessment Management - Reporting & Statistics - Security Testing - Parameterized Testing - Data Visualization - Data Import/Export - AI Copilot - API - Unicode Compliance - Monitoring - Performance Management - Real-Time Reporting - Issue Tracking - Performance Testing - Bug Tracking - Compliance Management - Move & Copy - Requirements Management - Hierarchical View - User Management - Software Testing Management - Model-Based Testing - Activity Dashboard - Issue Management - Quality Assurance - Version Control - Activity Tracking - Data Extraction - Static Analysis - Requirements-Based Testing - Real-Time Monitoring - Customizable Reports - A/B Testing - Alerts/Notifications - Action-Word Testing - Test Script Reviews - Data Storage Management - Workflow Management - Generative AI - Collaboration Tools - Drag & Drop **Integrations & Workflow Enablement - AI Accessibility Tools** - CMS & Web Platform Integration ## Top Applitools Alternatives - [BrowserStack](https://www.g2.com/products/browserstack/reviews) - 4.4/5.0 (3,315 reviews) - [UiPath Agentic Automation](https://www.g2.com/products/uipath-agentic-automation/reviews) - 4.6/5.0 (6,136 reviews) - [Katalon](https://www.g2.com/products/katalon/reviews) - 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