--- title: Applitools Reviews meta_title: 'Applitools Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 68 reviews by the users' company size, role or industry to find out how Applitools works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 68 scale: '5' date_modified: '2026-07-07' parent_category: name: DevOps url: https://www.g2.com/categories/devops --- # Applitools Reviews **Vendor:** Applitools **Category:** [Automation Testing Tools](https://www.g2.com/categories/automation-testing-tools) **Average Rating:** 4.4/5.0 **Total Reviews:** 68 ## About Applitools Applitools is a test automation platform that helps engineering teams release software with confidence by replacing the guesswork of probabilistic AI with deterministic, reproducible test results. As organizations ship AI-influenced code faster, they face a growing visibility problem: AI-generated code validated by opaque AI agents creates a cycle of unquantifiable risk. Applitools provides a deterministic, outside vantage point, comparing your evolving product against a trusted production baseline to deliver a verifiable Go/No-Go signal at every release. At the core of the platform is a Deterministic Language Model (DLM) combined with Visual AI. The DLM converts plain English test intent into repeatable, debuggable steps with no LLM involvement at runtime, eliminating AI drift and flaky CI results. Visual AI replaces brittle DOM assertions with single-line visual snapshots that simulate how a real user sees your application, filtering out rendering noise and surfacing actual regressions. Together, they eliminate the maintenance tax of legacy test automation, shifting engineering time away from fixing broken scripts and toward building better test coverage. Core capabilities: - Visual AI testing replaces brittle DOM assertions with single-line visual snapshots that simulate how a real user sees your application, filtering out rendering noise and surfacing actual regressions - Deterministic Language Model (DLM) converts plain English test intent into repeatable, debuggable steps with no LLM involvement at runtime, eliminating AI drift and flaky CI results - Cross-browser and cross-device test coverage runs across thousands of browser and device combinations without local grid infrastructure or maintenance overhead - Framework-native SDKs integrate directly into Selenium, Cypress, Playwright, Appium, and Storybook, so teams keep existing tooling and workflows - Automated baseline management groups related visual differences across browsers and resolutions for bulk one-click acceptance, reducing test maintenance as suites scale Applitools supports functional, visual, accessibility, API, component, and data-driven testing across web, mobile, desktop, PDFs, and documents, providing a consistent quality signal from design through production. ## Applitools Pros & Cons **What users like:** - Users love the **ease of use** of Applitools, appreciating its smooth setup and efficient visual testing capabilities. (8 reviews) - Users value the **automation capabilities** of Applitools, streamlining visual testing and enhancing overall efficiency in workflows. (5 reviews) - Users appreciate the **browser variety** support of Applitools, enhancing cross-platform testing and ensuring broad compatibility. (5 reviews) - Users value the **easy integrations** of Applitools, enhancing workflow efficiency with popular automation tools and frameworks. (5 reviews) - Users appreciate the **efficiency improvement** from Applitools, significantly reducing manual checks and saving valuable time on visual tests. (5 reviews) - Bug Detection (4 reviews) - Users admire the **powerful and user-friendly functionality** of Applitools, enhancing their UI testing experience with ease. (4 reviews) - Users value Applitools for its **time-saving capabilities** , enabling efficient and accurate UI testing with minimal effort. (4 reviews) - Capabilities (3 reviews) - Cross-Browser Testing (3 reviews) **What users dislike:** - Users find Applitools' **complexity** frustrating, as it complicates learning, setup, and baseline management for teams. (4 reviews) - Users find Applitools to be **quite expensive** , making it less appealing for larger companies to implement widely. (4 reviews) - Users find the **UI cumbersome** , noting challenges in managing test results and initial setup complexity. (3 reviews) - Users find the **difficult learning curve** of Applitools daunting, especially when managing complex setups and frequent UI changes. (2 reviews) - Users find the **difficult navigation** in Applitools' web interface challenging, particularly with large batches of tests. (2 reviews) - Users note the **poor UI design** of Applitools, affecting overall satisfaction and usability compared to competitors. (2 reviews) - Pricing Issues (2 reviews) - Pricing Structure (2 reviews) - Users find the **initial setup complexity** of Applitools challenging, making it difficult to learn and use effectively. (2 reviews) - Slow Performance (2 reviews) ## Applitools Reviews ### 1. Applitools is a perfect tool which I was looking for UI Automation, I will recommend this tool. **Rating:** 5.0/5.0 stars **Reviewed by:** Devendra D. | Senior Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 10, 2022 **What do you like best about Applitools?** I like the easiness while doing UI Automation. I like the support from the Applitools team & documentation and updates they provide, you name it and apply tools have it. **What do you dislike about Applitools?** Not much I dislike, but I would like record and Play like features. **Recommendations to others considering Applitools:** I would highly recommend Applitools in my organization. **What problems is Applitools solving and how is that benefiting you?** I was not aware of how to handle dynamic content, but the Applitools teams had supported me & resolved the difficulty in automation. ### 2. Applitools nice have **Rating:** 4.5/5.0 stars **Reviewed by:** Rostyslav B. | Senior QA, Small-Business (50 or fewer emp.) **Reviewed Date:** May 31, 2022 **What do you like best about Applitools?** Easy to set up, good documentation with examples for different languages. Ultra-fast grid feature best, it reduces execution time a lot. **What do you dislike about Applitools?** There is nothing to dislike. Actually, one thing would be nice to have. Running tests in Applitools servers. **Recommendations to others considering Applitools:** Just try and you'll see how it improve your tests **What problems is Applitools solving and how is that benefiting you?** Visual testing across the different amount of devices and browsers ### 3. Why we love Applitools! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** June 06, 2022 **What do you like best about Applitools?** The tool itself is a great help in terms of visual testing! Applitools definitely made our UI testing more efficient and accurate most especially when changes to our pages are introduced. And not only that, Applitools provides great customer support to our team when we have technical issues or troubleshooting. **What do you dislike about Applitools?** So far we really like the tool and the features it provides! **What problems is Applitools solving and how is that benefiting you?** Being able to focus more on creating tests rather than how to validate them is one of the best perks provided by the tool! ### 4. The most powerful AI UI testing tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** June 09, 2022 **What do you like best about Applitools?** It gives you an immidiate fidback on many platforms at once and very fast **What do you dislike about Applitools?** The UI of the dashboard could be a bit confusing and with old look but I got used to it I guess **What problems is Applitools solving and how is that benefiting you?** Applitools find many bag accross many platforms very fast. Applitools finds things human eye could miss Applitools integrates with many major CI tools which improves our CI/CD process ### 5. Impressive for visual testing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** June 08, 2022 **What do you like best about Applitools?** User friendly, easy to integrate and use, stable. Applitools actually has a very smart algorithm for identifying whether the current page matches to the baseline. **What do you dislike about Applitools?** Sometimes we really need to select very specific locator for the area we want to check (ex: span would not work properly but a div for same area yes). For dynamic pages we would need to mock content to proper do visual testing **What problems is Applitools solving and how is that benefiting you?** It helps saving a lot of time with regression testing for all the components all over our webpage. We can focus on more creative tasks and it help us a lot finding more bugs! ### 6. I mainly use applitools through Testim, the integration is sometimes good but not always. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** June 20, 2022 **What do you like best about Applitools?** Ease of use. Good customer success and support. **What do you dislike about Applitools?** Bugs and unexplained behaviour. When we had problems with thee Testim integrartion the solutions were sometimes to add steps that were unclear to us. **What problems is Applitools solving and how is that benefiting you?** Pixel Perfect Validation for various static pages, layout validation for others. ### 7. QA and Automation TL **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 08, 2022 **What do you like best about Applitools?** A great solution for responsive testing And special support services, I love the ab testing feature and the UFG feature **What do you dislike about Applitools?** bug in the latest version of applitools SDK for cypress **What problems is Applitools solving and how is that benefiting you?** responsive testing is a must in web testing- and applitools is a great tool for it, also it is perfect for regression testing ### 8. Great experience with great people **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Design | Mid-Market (51-1000 emp.) **Reviewed Date:** June 15, 2022 **What do you like best about Applitools?** great and informative ui , find ui issues **What do you dislike about Applitools?** hard implementation for separate automation projects **What problems is Applitools solving and how is that benefiting you?** find UI issues across multiple devices and resolutions ### 9. Great Tech **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** July 30, 2022 **What do you like best about Applitools?** Its a great tool for visual testings, It easy to use and fast to get results ! **What do you dislike about Applitools?** Just sometimes depending on the resolution, it can fail **What problems is Applitools solving and how is that benefiting you?** Creating visual testings ### 10. Good product,Good service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Government Administration | Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2022 **What do you like best about Applitools?** I get amazing service for each question also for improving tests and learning using **What do you dislike about Applitools?** visual inspector, i think it needs improvment, **Recommendations to others considering Applitools:** Do poc to know if you like it **What problems is Applitools solving and how is that benefiting you?** visual regression ### 11. Good platform, amazing people who are happy to help **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2022 **What do you like best about Applitools?** in the company is the support people. In the platform is the wide variety of features **What do you dislike about Applitools?** If there was an option to get a better indication in CI / CD of the tests without connecting to the platform, I would appreciate it **What problems is Applitools solving and how is that benefiting you?** strict, and flows in the regressions tests ### 12. Reviewing applitools for testing community **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** June 08, 2022 **What do you like best about Applitools?** I like the AI-driven cool features, multi-browser support, visual tests, super nice dashboard etc **What do you dislike about Applitools?** Well I think from a cost perspective it's a bit steep, which can be considered **What problems is Applitools solving and how is that benefiting you?** Multi-browser testing on different visual areas Visual tests on very minute level ### 13. Good tool for visual tests **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** May 04, 2022 **What do you like best about Applitools?** The AI feature helps a lot with the visual tests. **What do you dislike about Applitools?** There are some features that could be implemented to make it more robust. **What problems is Applitools solving and how is that benefiting you?** We run visual tests and it helps to check whether the layout is breaking as well. We intend to use it to make our translation testing faster as well ### 14. Pretty impressive so far! **Rating:** 4.5/5.0 stars **Reviewed by:** Ioannis S. | Quality Assurance Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** January 03, 2021 **What do you like best about Applitools?** The first time a saw this product i was super curious to check how easy is to use it and manage the results. So far it turns out that is very handy and easy to operate. It has many options to manage the results of the screenshot it gives. And very very important, it super easy to configure and categorize the results you take every day, in order to point if you found a bug or if the new image is the new base line for the next run. **What do you dislike about Applitools?** After using applitools Eyes on every day basics i see that the environment sometimes is very heavy for a medium system and you have to wait more time in order to fetch and present the results of the test you choose. Also some times it does not give results and you need to refresh the page on the browser in order to get them. **Recommendations to others considering Applitools:** I believe is a very must for an QA engineer to contact with the Eyes sales and take a free trial of this software in order to check and see if it is suitable for his needs. I found it very useful and convenient for my work and very pleased that my company choose to invest and use it from now on. **What problems is Applitools solving and how is that benefiting you?** Using applitools Eyes for my work environment it gives me the opportunity to produce more tests in less time and also keep the very nature of the test intact. In many cases is much easier to code the same test on Eyes than on python, which is the main language we use for our tests. ### 15. Good tool to have in your testing arsenal **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** December 14, 2021 **What do you like best about Applitools?** Ease of use, not to expensive, great support **What do you dislike about Applitools?** Nothing I like using the tool as much as possible to help visual testing **What problems is Applitools solving and how is that benefiting you?** Visual testing, speeding up issues when it comes to cosmetic problems ### 16. Best for visual testing **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** September 29, 2020 **What do you like best about Applitools?** Testing images on mobile or web. Comparing whether an image is present or not. Matching images with an existing image **What do you dislike about Applitools?** Sometimes it mismatched some images. It cannot do well with low resolution images. It gets ambiguous in some cases in determining the logos. Similar colors that are close in contrast cannot be determined. **What problems is Applitools solving and how is that benefiting you?** Mobile test automation that cannot be automated by writing scripts for UI testing. ### 17. Best Visual Testing Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Utilities | Mid-Market (51-1000 emp.) **Reviewed Date:** September 06, 2019 **What do you like best about Applitools?** 1) Helps automate testing with the help of Selenium 2) Identifying bugs have been easier by checking the visually different screenshots 3) Ability to compare screenshots of different versions 4) Ability to share bug reports with team and ticketing systems **What do you dislike about Applitools?** 1) Sometimes the approvals have to be reapproved **Recommendations to others considering Applitools:** 1) Using this on a higher level of widget testing would save time **What problems is Applitools solving and how is that benefiting you?** 1) Approving Visual changes in the website 2) Makes the Code reviewing process easier 3) Helps Identify bugs which we make have missed during review (color changes, message properties, etc) ### 18. UI testing redefines **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** February 01, 2019 **What do you like best about Applitools?** UI testing is an awesome tool. It has saved a lot of time when testing across different browsers. I love their continuous sessions, and this is the best testing tool on the market. If you are not using it, you are missing out on a lot. They support almost every automation tool on the planet with eyes. **What do you dislike about Applitools?** Desktop support for Windows and Mac solutions with Sikuli, etc. **What problems is Applitools solving and how is that benefiting you?** UI testing, cross-browser testing, find bugs early ## Applitools Discussions - [What is Applitools used for?](https://www.g2.com/discussions/what-is-applitools-used-for) - 1 comment - [View Applitools pricing details and edition comparison](https://www.g2.com/products/applitools/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-10+15%3A23%3A30+-0500&secure%5Bsession_id%5D=eda93b02-6fa2-466c-b92e-99d856f7be54&secure%5Btoken%5D=a7c3f2432acb742ed3d70bb5808ccc66d1abc732c36d3301a67a5c9cb46ea39b&format=llm_user) ## Applitools Integrations - [Appium](https://www.g2.com/products/appium/reviews) - [Azure DevOps Server](https://www.g2.com/products/azure-devops-server/reviews) - [Bitbucket](https://www.g2.com/products/bitbucket/reviews) - [Capybara](https://www.g2.com/products/capybara/reviews) - [CircleCI](https://www.g2.com/products/circleci/reviews) - [Cypress](https://www.g2.com/products/cypress-hcm-cypress/reviews) - [Espresso](https://www.g2.com/products/espresso-espresso/reviews) - [Figma](https://www.g2.com/products/figma/reviews) - [GitHub](https://www.g2.com/products/github/reviews) - [GitLab](https://www.g2.com/products/gitlab/reviews) - [Jenkins](https://www.g2.com/products/jenkins/reviews) - [Jira](https://www.g2.com/products/jira/reviews) - [Katalon True Platform](https://www.g2.com/products/katalon-true-platform/reviews) - [Microsoft Teams](https://www.g2.com/products/microsoft-teams/reviews) - [Playwright](https://www.g2.com/products/playwright/reviews) - [Puppeteer](https://www.g2.com/products/puppeteer/reviews) - [Rally](https://www.g2.com/products/rally-space-inc-rally/reviews) - [Selenium](https://www.g2.com/products/selenium/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Storybook](https://www.g2.com/products/storybook/reviews) - [TeamCity](https://www.g2.com/products/teamcity/reviews) - [Travis CI](https://www.g2.com/products/travis-ci/reviews) ## Applitools Features **Functionality** - Test Repository - Integration - Test Diversity **Functionality ** - Test Feedback - Test History - Customization - Test Variety **Agentic AI - Software Testing** - Autonomous Task Execution - Natural Language Interaction - Proactive Assistance **AI Test Generation & Authoring** - UI-Based Test Generation - Natural Language Test Creation - Test Coverage Suggestions **AI-Powered Detection & Analysis - AI Accessibility Tools** - Dynamic Content Change Detection - Context-Aware Accessibility Detection - Computer Vision for UI Interpretation **Management** - Reporting - Version Control - Scaling **Automation** - Organization - Reliability - Thoroughness **Test Maintenance & Resilience ** - Self-healing - Dynamic Element Locators - AI-Powered Test Maintenance **Automated Remediation & Optimization - AI Accessibility Tools** - Keyboard Navigation Optimization - AI-Based ARIA Role & Attribute Correction - Automated Alt Text Generation **Agentic AI - Automation Testing** - Autonomous Task Execution - Natural Language Interaction - Proactive Assistance **Execution & Analytics** - Intelligent Reporting - Visual Anomaly Detection - Root Cause Analysis **Continuous Monitoring & Compliance - AI Accessibility Tools** - Regression Detection for Accessibility Issues - Automated WCAG & ADA Compliance Alignment - Continuous Accessibility Monitoring **Integrations & Workflow Enablement - AI Accessibility Tools** - CMS & Web Platform Integration ## Top Applitools Alternatives - [BrowserStack](https://www.g2.com/products/browserstack/reviews) - 4.4/5.0 (3,308 reviews) - [UiPath Agentic Automation](https://www.g2.com/products/uipath-agentic-automation/reviews) - 4.6/5.0 (6,137 reviews) - [Postman](https://www.g2.com/products/postman/reviews) - 4.6/5.0 (1,746 reviews)