--- title: Apple Reviews meta\_title: 'Apple Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 19 reviews by the users' company size, role or industry to find out how Apple works for a business like yours. aggregate\_rating: rating\_value: 4.9 review\_count: 19 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Artificial Intelligence url: https://www.g2.com/categories/artificial-intelligence --- ### Apple Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users value the **ease of use** across Apple's products, enhancing efficiency and providing a seamless experience. [(8 mentions)](https://www.g2.com/products/apple/reviews?filters%5Bsentiment_snippet%5D=2411578&qs=pros-and-cons#reviews) Users value the **exceptional quality** of Apple products, enjoying seamless integration and a premium user experience. [(4 mentions)](https://www.g2.com/products/apple/reviews?filters%5Bsentiment_snippet%5D=2411556&qs=pros-and-cons#reviews) Users appreciate the **reliability** of Apple products, enjoying seamless integration and efficient support across their ecosystem. [(4 mentions)](https://www.g2.com/products/apple/reviews?filters%5Bsentiment_snippet%5D=2411559&qs=pros-and-cons#reviews) Users love the **intuitive design** of Apple products, enhancing efficiency and simplifying their daily tasks effortlessly. [(3 mentions)](https://www.g2.com/products/apple/reviews?filters%5Bsentiment_snippet%5D=2467426&qs=pros-and-cons#reviews) Users feel proud of Apple for its **cutting-edge technology advancements** that enhance safety and device performance. [(2 mentions)](https://www.g2.com/products/apple/reviews?filters%5Bsentiment_snippet%5D=2411543&qs=pros-and-cons#reviews) Users are often frustrated by the **high prices** of Apple products, limiting their options and flexibility. [(5 mentions)](https://www.g2.com/products/apple/reviews?filters%5Bsentiment_snippet%5D=2411574&qs=pros-and-cons#reviews) Users are frustrated by Apple's **limited customization** , which restricts flexibility and makes upgrading expensive. [(3 mentions)](https://www.g2.com/products/apple/reviews?filters%5Bsentiment_snippet%5D=2411571&qs=pros-and-cons#reviews) Users find Apple's pricing model **expensive** , especially for repairs and limited customization options within the ecosystem. [(2 mentions)](https://www.g2.com/products/apple/reviews?filters%5Bsentiment_snippet%5D=2467410&qs=pros-and-cons#reviews) Users face **compatibility issues** when using Apple products with non-Apple devices, limiting their overall experience. [(1 mentions)](https://www.g2.com/products/apple/reviews?filters%5Bsentiment_snippet%5D=2411548&qs=pros-and-cons#reviews) Users express frustration with the **complex setup** of Apple devices, hindering seamless integration and flexibility in usage. [(1 mentions)](https://www.g2.com/products/apple/reviews?filters%5Bsentiment_snippet%5D=2467414&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Apple ##### 1. Ease of Use Users value the **ease of use** across Apple's products, enhancing efficiency and providing a seamless experience. [ See 8 mentions ](https://www.g2.com/products/apple/reviews?filters%5Bsentiment_snippet%5D=2411578&qs=pros-and-cons#reviews) See Related User Reviews ![Gabriela R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gabriela R.") GR Gabriela R. Mid-Market (51-1000 emp.) 5.0/5 "Seamless Integration and Premium Experience Across Apple Devices" What do you like about Apple? What I appreciate most about Apple is the seamless integration within their ecosystem and the intuitive design of their products. Everything works tog CM Cornelius M. Small-Business (50 or fewer emp.) 5.0/5 "Effortless Simplicity and Seamless Experience" What do you like about Apple? I like the simplicity. Everything is so seamless. ##### 2. Quality Users value the **exceptional quality** of Apple products, enjoying seamless integration and a premium user experience. [ See 4 mentions ](https://www.g2.com/products/apple/reviews?filters%5Bsentiment_snippet%5D=2411556&qs=pros-and-cons#reviews) See Related User Reviews ![Gabriela R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gabriela R.") GR Gabriela R. Mid-Market (51-1000 emp.) 5.0/5 "Seamless Integration and Premium Experience Across Apple Devices" What do you like about Apple? What I appreciate most about Apple is the seamless integration within their ecosystem and the intuitive design of their products. Everything works tog ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") I Verified User Enterprise (\> 1000 emp.) 5.0/5 "Unmatched Quality, Design, and Reliability from Apple" What do you like about Apple? Apple is one of the world’s most recognizable and valuable brands. Many users buy Apple because of: Perceived quality and design Ease of use and ##### 3. Reliability Users appreciate the **reliability** of Apple products, enjoying seamless integration and efficient support across their ecosystem. [ See 4 mentions ](https://www.g2.com/products/apple/reviews?filters%5Bsentiment_snippet%5D=2411559&qs=pros-and-cons#reviews) See Related User Reviews ![Gabriela R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gabriela R.") GR Gabriela R. Mid-Market (51-1000 emp.) 5.0/5 "Seamless Integration and Premium Experience Across Apple Devices" What do you like about Apple? What I appreciate most about Apple is the seamless integration within their ecosystem and the intuitive design of their products. Everything works tog ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") I Verified User Enterprise (\> 1000 emp.) 5.0/5 "Unmatched Quality, Design, and Reliability from Apple" What do you like about Apple? Apple is one of the world’s most recognizable and valuable brands. Many users buy Apple because of: Perceived quality and design Ease of use and ##### 4. Intuitive Users love the **intuitive design** of Apple products, enhancing efficiency and simplifying their daily tasks effortlessly. [ See 3 mentions ](https://www.g2.com/products/apple/reviews?filters%5Bsentiment_snippet%5D=2467426&qs=pros-and-cons#reviews) See Related User Reviews ![Gabriela R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gabriela R.") GR Gabriela R. Mid-Market (51-1000 emp.) 5.0/5 "Seamless Integration and Premium Experience Across Apple Devices" What do you like about Apple? What I appreciate most about Apple is the seamless integration within their ecosystem and the intuitive design of their products. Everything works tog CM Cornelius M. Small-Business (50 or fewer emp.) 5.0/5 "Effortless Simplicity and Seamless Experience" What do you like about Apple? I like the simplicity. Everything is so seamless. ##### 5. Technology Advancements Users feel proud of Apple for its **cutting-edge technology advancements** that enhance safety and device performance. [ See 2 mentions ](https://www.g2.com/products/apple/reviews?filters%5Bsentiment_snippet%5D=2411543&qs=pros-and-cons#reviews) See Related User Reviews ![prakash m.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "prakash m.") PM prakash m. Mid-Market (51-1000 emp.) 4.5/5 "Cutting-Edge Technology That Makes Us Proud" What do you like about Apple? Advanced features and best in world technology realy makes myself feel very proud. Safe and secured device. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Cutting-Edge Technology That Keeps Getting Better" What do you like about Apple? Apple consistently offers the latest and most advanced technology. They are always working to enhance and refine their products. ### 5 Cons or Disadvantages of Apple ##### 1. Expensive Users are often frustrated by the **high prices** of Apple products, limiting their options and flexibility. [ See 5 mentions ](https://www.g2.com/products/apple/reviews?filters%5Bsentiment_snippet%5D=2411574&qs=pros-and-cons#reviews) See Related User Reviews ![Gabriela R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gabriela R.") GR Gabriela R. Mid-Market (51-1000 emp.) 5.0/5 "Seamless Integration and Premium Experience Across Apple Devices" What do you dislike about Apple? One of my main frustrations with Apple is the high price of their products, as well as the fact that certain features are only available within the Ap ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") I Verified User Enterprise (\> 1000 emp.) 5.0/5 "Unmatched Quality, Design, and Reliability from Apple" What do you dislike about Apple? One of the most common complaints is that Apple products are expensive, often costing significantly more than similar Android or Windows devices. This ##### 2. Limited Customization Users are frustrated by Apple's **limited customization** , which restricts flexibility and makes upgrading expensive. [ See 3 mentions ](https://www.g2.com/products/apple/reviews?filters%5Bsentiment_snippet%5D=2411571&qs=pros-and-cons#reviews) See Related User Reviews ![Gabriela R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gabriela R.") GR Gabriela R. Mid-Market (51-1000 emp.) 5.0/5 "Seamless Integration and Premium Experience Across Apple Devices" What do you dislike about Apple? One of my main frustrations with Apple is the high price of their products, as well as the fact that certain features are only available within the Ap CM Cornelius M. Small-Business (50 or fewer emp.) 5.0/5 "Effortless Simplicity and Seamless Experience" What do you dislike about Apple? The lack of true customization can be challenging. ##### 3. Expensive Subscriptions Users find Apple's pricing model **expensive** , especially for repairs and limited customization options within the ecosystem. [ See 2 mentions ](https://www.g2.com/products/apple/reviews?filters%5Bsentiment_snippet%5D=2467410&qs=pros-and-cons#reviews) See Related User Reviews ![Gabriela R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gabriela R.") GR Gabriela R. Mid-Market (51-1000 emp.) 5.0/5 "Seamless Integration and Premium Experience Across Apple Devices" What do you dislike about Apple? One of my main frustrations with Apple is the high price of their products, as well as the fact that certain features are only available within the Ap JG Joseph G. Small-Business (50 or fewer emp.) 4.5/5 "Outstanding Quality Sets This Product Apart" What do you dislike about Apple? They are pricey and expensive to repair, ##### 4. Compatibility Issues Users face **compatibility issues** when using Apple products with non-Apple devices, limiting their overall experience. [ See 1 mentions ](https://www.g2.com/products/apple/reviews?filters%5Bsentiment_snippet%5D=2411548&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Exceptional User Experience That Sets the Standard" What do you dislike about Apple? Apple products work amazingly well with each other, but not always with non-Apple devices or services. ##### 5. Complex Setup Users express frustration with the **complex setup** of Apple devices, hindering seamless integration and flexibility in usage. [ See 1 mentions ](https://www.g2.com/products/apple/reviews?filters%5Bsentiment_snippet%5D=2467414&qs=pros-and-cons#reviews) See Related User Reviews ![Gabriela R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gabriela R.") GR Gabriela R. Mid-Market (51-1000 emp.) 5.0/5 "Seamless Integration and Premium Experience Across Apple Devices" What do you dislike about Apple? One of my main frustrations with Apple is the high price of their products, as well as the fact that certain features are only available within the Ap ## Top-Rated Alternatives [ ![Automation Anywhere Agentic Process Automation](https://images.g2crowd.com/uploads/product/hd_favicon/053673f927a7e9eaba122ebe77b4349a/automation-anywhere-agentic-process-automation.svg "Automation Anywhere Agentic Process Automation") Automation Anywhere Agentic Process Automation 4.5/5(5,622) ](https://www.g2.com/products/automation-anywhere-agentic-process-automation/reviews) [ ![Demandbase One](https://images.g2crowd.com/uploads/product/hd_favicon/c774a027c587be17b366c706735319c9/demandbase-one.svg "Demandbase One") Demandbase One 4.4/5(1,988) ](https://www.g2.com/products/demandbase-one/reviews) [ ![Phrase](https://images.g2crowd.com/uploads/product/hd_favicon/f37a91d6137db0c58c44a75d863aa97e/phrase-phrase.svg "Phrase") Phrase 4.5/5(1,307) ](https://www.g2.com/products/phrase-phrase/reviews) [ View All Alternatives ](https://www.g2.com/products/apple/competitors/alternatives) ![Chloe S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chloe S.") CS Chloe S. Digital Marketing Coordinator Small-Business (50 or fewer emp.) 12/15/2025 "Effortless and User-Friendly Devices That Simplify Life" 5/5 What do you like best about Apple? The devices are easy to use and make my life easier. Review collected by and hosted on G2.com. What do you dislike about Apple? It can be harder for older people to use the features. I wish there were more elderly-friendly options. Review collected by and hosted on G2.com. What problems is Apple solving and how is that benefiting you? It gives me means of communicating with others and keeps me connected. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Liesel R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Liesel R.") LR Liesel R. Administrative Small-Business (50 or fewer emp.) 12/17/2025 "Reliable, User-Friendly Technology That Just Works" 5/5 What do you like best about Apple? What I like best about Apple is its ease of use, reliability, and how well all the devices work together seamlessly. Review collected by and hosted on G2.com. What do you dislike about Apple? What I dislike about Apple is the limited customization and the high cost compared to other options. Review collected by and hosted on G2.com. What problems is Apple solving and how is that benefiting you? Apple solves problems around complexity and reliability by offering simple, secure, and well-integrated devices, which benefits me by saving time, reducing technical issues, and improving productivity. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Stephanie D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephanie D.") SD Stephanie D. QA/QC Mid-Market (51-1000 emp.) 12/16/2025 "Seamless Project Management Across All Apple Devices" 5/5 What do you like best about Apple? i like the ease of use from my iphone to my ipad to my mac. It is super easy to do projects and move from one to the other. Review collected by and hosted on G2.com. What do you dislike about Apple? sometimes connecting is a little rough but not too bad. Review collected by and hosted on G2.com. What problems is Apple solving and how is that benefiting you? ease of use of project making Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic JG Joseph G. Sr Auditor Small-Business (50 or fewer emp.) 1/6/2026 "Outstanding Quality Sets This Product Apart" 4.5/5 What do you like best about Apple? they have a great quality. and you know you are getting a new product Review collected by and hosted on G2.com. What do you dislike about Apple? They are pricey and expensive to repair, Review collected by and hosted on G2.com. What problems is Apple solving and how is that benefiting you? they are making the there progrms easy to use Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic CM Cornelius M. Infinite banking specialist Small-Business (50 or fewer emp.) 1/13/2026 "Effortless Simplicity and Seamless Experience" 5/5 What do you like best about Apple? I like the simplicity. Everything is so seamless. Review collected by and hosted on G2.com. What do you dislike about Apple? The lack of true customization can be challenging. Review collected by and hosted on G2.com. What problems is Apple solving and how is that benefiting you? Its allowing me to build trust with clients. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Insurance](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Insurance") UI Verified User in Insurance Mid-Market (51-1000 emp.) 12/18/2025 "Exceptionally Reliable with Outstanding Support" 5/5 What do you like best about Apple? I consider Apple to be very reliable, and I appreciate the helpful support they provide. Review collected by and hosted on G2.com. What do you dislike about Apple? I don't have anything negative about Apple products at this time. Review collected by and hosted on G2.com. What problems is Apple solving and how is that benefiting you? It helps me stay connected and provides frequent updates. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Accounting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Accounting") UA Verified User in Accounting Small-Business (50 or fewer emp.) 12/18/2025 "Cutting-Edge Technology That Keeps Getting Better" 5/5 What do you like best about Apple? Apple consistently offers the latest and most advanced technology. They are always working to enhance and refine their products. Review collected by and hosted on G2.com. What do you dislike about Apple? At times, it can be buggy and experience glitches, and it's clear that the price is somewhat high. Review collected by and hosted on G2.com. What problems is Apple solving and how is that benefiting you? Every issue I encounter because I use only Apple products and it helps everything run smoothly Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Computer & Network Security](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer & Network Security") UC Verified User in Computer & Network Security Small-Business (50 or fewer emp.) 12/11/2025 "Exceptional User Experience That Sets the Standard" 5/5 What do you like best about Apple? They obsess over user experience. Which is amazing Review collected by and hosted on G2.com. What do you dislike about Apple? Apple products work amazingly well with each other, but not always with non-Apple devices or services. Review collected by and hosted on G2.com. What problems is Apple solving and how is that benefiting you? Most tech are built from many vendors—different operating systems, and services that don’t always work smoothly together. While Apple products are designed to work together Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Human Resources](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Human Resources") UH Verified User in Human Resources Small-Business (50 or fewer emp.) 12/26/2025 "Effortless to Use with Exciting New Features" 5/5 What do you like best about Apple? I appreciate the ease of use and the introduction of new features whenever a new device is released. Review collected by and hosted on G2.com. What do you dislike about Apple? So far, everything I've come across has been something I've really enjoyed. Review collected by and hosted on G2.com. What problems is Apple solving and how is that benefiting you? Just love working with apple. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ## Work at OpenELM by Apple? Claim this profile to respond to reviews, update product info, and reach in-market buyers. 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