Has a good learning process, which directs users with interests related to your app to your store listing, it helps you a lot to gain visibility in the store. Review collected by and hosted on G2.com.

You feel that it is necessary to grow on iOS; there is no organic growth there. Review collected by and hosted on G2.com.

Everything, the platform is such a friendly and clean. Review collected by and hosted on G2.com.

Nothing, everything is ok for me. Just wanna pay less Review collected by and hosted on G2.com.

Hi there,

Apple Search Ads has surged in popularity since it was launched. The main reasons why app marketers started to focus on Apple Search Ads are:

You can directly target organic users and highly relevant keywords.

Chance of getting the primary search spot.

Relatively cheaper (but the prices are increasing rapidly)

Recently it was revealed that Apple Search Ads is the highest ROI positive channel for Apps and the second highest ROI positive channel for games.

As Apple expands Apple Search Ads to new countries, we can only expect its popularity to rise. Review collected by and hosted on G2.com.

There’s a serious lack of data to track true ROI on the Apple dashboard and this hinders a lot of value users can get out of it. Review collected by and hosted on G2.com.

It's so simple to use and has some extremely powerful targeting options. Review collected by and hosted on G2.com.

To get the results you want, costs can quickly mount up. I think the reporting tools could also be improved Review collected by and hosted on G2.com.

The quality of the users acquired is by far the best amongst all channels. Review collected by and hosted on G2.com.

UI/UX is not very user friendly; too little / no automation possible; keyword research is not very sophisticated or insightful;

we rely heavily on the support from our account manage to get more meaningful industry data Review collected by and hosted on G2.com.

I have apple products only which staff uses and they get to search ads dealing with iphones only

great stuff!! Review collected by and hosted on G2.com.

Its a great site, usre freindly to the staff, excellent service Review collected by and hosted on G2.com.

easy way to help people find an app at the top of App Store search results. This is probably the best way for an app to be seen Review collected by and hosted on G2.com.

The apps don’t always download quickly but it is easy to find. Some people who are not text savvy may not have the same issues as other people Review collected by and hosted on G2.com.

I like how simple this program makes it for us to get our apps at the top of the app search in the app store. Review collected by and hosted on G2.com.

I dislike that there isn't much functionality to customize. Review collected by and hosted on G2.com.

The Apple Search Ads interface is very easy to navigate. Review collected by and hosted on G2.com.

At least for the campaign I was using it for, it seemed very simple. Not much to it. Review collected by and hosted on G2.com.

How easy it is to view the analytics behind everything. Review collected by and hosted on G2.com.

A bit tougher to figure out to optimize. Review collected by and hosted on G2.com.