--- title: Apple Search Ads Reviews meta\_title: 'Apple Search Ads Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 20 reviews by the users' company size, role or industry to find out how Apple Search Ads works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 20 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Apple Search Ads Reviews & Product Details Apple's Search Ads is way of giving app publishers paid access to the top spot in app store search results. The ad appears on the top/top left on the App Store search result pages with a blue-tinted background. Apple's iTunes app store search advertising is one of the most overlooked user acquisition channels for iOS apps. * * * Seller [Apple](https://www.g2.com/sellers/apple) Discussions [Apple Search Ads Community](https://www.g2.com/products/apple-search-ads/discuss) Show More ## Top-Rated Alternatives [ ![Google Ads](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Google Ads") Google Ads 4.3/5(2,041) ](https://www.g2.com/products/google-ads/reviews) [ ![Bing Ads](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bing Ads") Bing Ads 3.5/5(384) ](https://www.g2.com/products/bing-ads/reviews) [ ![Facebook for Business](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Facebook for Business") Facebook for Business 4.2/5(1,457) ](https://www.g2.com/products/facebook-for-business/reviews) [ View All Alternatives ](https://www.g2.com/products/apple-search-ads/competitors/alternatives) ## User Insights Average based on 20 real user reviews. [Log in to unlock pricing and user insights](/login) ## Apple Search Ads Integrations (1) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adjust ](https://www.g2.com/products/adjust/reviews) Show More ![Mallikarjuna M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mallikarjuna M.") MM Mallikarjuna M. Growth Manager Mid-Market (51-1000 emp.) 3/25/2026 "High intent search ads tool" 2/5 What do you like best about Apple Search Ads? Allows to target users with high intent via search Review collected by and hosted on G2.com. What do you dislike about Apple Search Ads? The targeting options aren’t good; they feel subpar. The keyword research tool is basically of no use, and overall it feels like I’m shooting in the dark without any proper analytics. Review collected by and hosted on G2.com. What problems is Apple Search Ads solving and how is that benefiting you? targetting lower funnel users and helps in conversion, helps us acquire high intent users Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Mithun M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mithun M.") MM Mithun M. Tech Analyst Small-Business (50 or fewer emp.) 9/28/2024 "good platform" 4.5/5 What do you like best about Apple Search Ads? Reliability to learn and then apply it in work Review collected by and hosted on G2.com. What do you dislike about Apple Search Ads? inwould recommend some interaction along with specialists Review collected by and hosted on G2.com. What problems is Apple Search Ads solving and how is that benefiting you? Marketing Review collected by and hosted on G2.com. Show More 4/4/2025 Validated ReviewerSource: Organic ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") EI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 5/29/2024 "A nice tool for advertising your app in apple" 4/5 What do you like best about Apple Search Ads? We are using Apple Search Ads to advertise both our internal apps and our clients' apps. The tool allows you to create campaigns and ads in a simple and easy way. It also supports server-to-server integrations and has good reporting systems. Review collected by and hosted on G2.com. What do you dislike about Apple Search Ads? The system, comparable to other advertising platforms, has limited features. It's also less user-friendly than other platforms and has a steep learning curve. Also, being a monopoly in this search the pricing is too expensive compared to the reach. Review collected by and hosted on G2.com. What problems is Apple Search Ads solving and how is that benefiting you? We are an advertising contractor and are using Apple Search Ads to advertise our client's apps as well as our internal apps. It's currently the best (and only?) way to reach users searching apps on the Apple App Store, which makes it an advertising monopoly. Having said that, it's a reasonable platform that provides all the basic needs for advertising in the store. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Manish C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Manish C.") MC Manish C. Senior Digital Media Manager Enterprise (\> 1000 emp.) 4/26/2024 "ios users targeting through SKAI" 3.5/5 What do you like best about Apple Search Ads? Signals through SKAI is one of the best way to target through ASA on app store. Review collected by and hosted on G2.com. What do you dislike about Apple Search Ads? Unfortunately, it does not provide lower funnel data. Only installs data does not suffice the actual numbers of lower funnel KPI Review collected by and hosted on G2.com. What problems is Apple Search Ads solving and how is that benefiting you? It is helping to taget ios users efficiently on app store. It is more beneficial than any other channel for premium audiences since apple policy of not tracking user level data. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Broadcast Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Broadcast Media") UB Verified User in Broadcast Media Small-Business (50 or fewer emp.) 2/16/2024 "Apple Search Ads App Install campaign" 4.5/5 What do you like best about Apple Search Ads? ASA is pretty easy to use and navigate, there is no need of image or video assets as the creatives can be automatically pulled from the app listing Review collected by and hosted on G2.com. What do you dislike about Apple Search Ads? Confusing match types Absence of bidding strategie Lack of in-app conversion imports Limited functionality compared to Google's App campaigns Review collected by and hosted on G2.com. What problems is Apple Search Ads solving and how is that benefiting you? Help us to drive in app conversions and installs at target ROI Review collected by and hosted on G2.com. Show More 2/22/2024 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") UF Verified User in Financial Services Mid-Market (51-1000 emp.) 1/9/2023 "Effective iOS User Acquisition" 4.5/5 What do you like best about Apple Search Ads? Apple Search Ads Advanced could be very targeted - you can bid keywords and optimize over time Apple is releasing more placements over time, which could be interesting to explore Review collected by and hosted on G2.com. What do you dislike about Apple Search Ads? Compared with other UA channels (like Google Ads, Facebook, etc.), the cost of install is more expensive. Also, you need to integrate their Apple Ads Attribution API to see more deep analysis Review collected by and hosted on G2.com. What problems is Apple Search Ads solving and how is that benefiting you? We use Apple Search Ads to promote our mobile app. Bidding brand keyword serves as a way of brand protection and we also bid competitors keywords Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Mina S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mina S.") MS Mina S. Search Specialist Mid-Market (51-1000 emp.) 3/5/2023 "Cool platform to use" 4/5 What do you like best about Apple Search Ads? You can advertise your iOS apps on this platform. It is easy to use and you can get good insight. Review collected by and hosted on G2.com. What do you dislike about Apple Search Ads? The budget allocation is a bit challenging and unclear Review collected by and hosted on G2.com. What problems is Apple Search Ads solving and how is that benefiting you? Good insight from the iOS devices. The insight that you can't get on the Google Ads Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Johar A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Johar A.") JA Johar A. Senior Digital Ads Executive Mid-Market (51-1000 emp.) 4/21/2022 "Apple Search Ads Review" 5/5 What do you like best about Apple Search Ads? It's a very cost-effective platform to get IOS App installs and has a very simple user interface. It directly tracks the app installed since it's a native apple platform. Review collected by and hosted on G2.com. What do you dislike about Apple Search Ads? There are not too many campaign objectives and campaign types. Also, some campaign objectives become very expensive sometimes. The reporting is also very basic and should be more advanced. Review collected by and hosted on G2.com. What problems is Apple Search Ads solving and how is that benefiting you? Apple search ads helped me directly show the ads on the apple app store which is not possible otherwise and since it's a native apple platform, the CPI's are very reasonable and we are easily able to track the app installs. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Online Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Online Media") AO Verified User in Online Media Small-Business (50 or fewer emp.) 3/26/2021 "Apple Search Ads is the essential app marketing method" 4.5/5 What do you like best about Apple Search Ads? The dashboard shows KPI clearly. And setting up advanced keyword targeting was pretty easy. And the auto-optimization based on the bidding price is pretty strong. And the app installation quality seems pretty good. Uninstall ratio is pretty stable. Review collected by and hosted on G2.com. What do you dislike about Apple Search Ads? Overall bidding price pretty high compared to Google Ads. In the App Store Apple Connect, they don't show install source as Apple Search Ads so I feel like there is some grey area. They don't allow creating ad creatives and targeting is quite limited. Review collected by and hosted on G2.com. Recommendations to others considering Apple Search Ads: The budget is pretty important. Plan ahead of time on budget. Review collected by and hosted on G2.com. What problems is Apple Search Ads solving and how is that benefiting you? There is not much strong source of app installation. So Apple Search Ads is helping with stable installations. And the uninstallation is much less than Google Ads so this is a very satisfying factor. Review collected by and hosted on G2.com. Show More 9/7/2021 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 2/4/2022 "Quality traffic- high CPI's" 4/5 What do you like best about Apple Search Ads? the ability to track the activity over the iOS 14 restriction and he generate great performance Review collected by and hosted on G2.com. What do you dislike about Apple Search Ads? not an easy to use platform with almost no optimization tools to use Review collected by and hosted on G2.com. What problems is Apple Search Ads solving and how is that benefiting you? buy quality users to my apps Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ## Questions about Apple Search Ads? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Apple Search Ads ](https://www.g2.com/products/apple-search-ads/discussions/new) GU Guest User • Last activity 5 months ago What is Apple search ad? 0 Upvotes 2 [ Join the conversation ](https://www.g2.com/discussions/what-is-apple-search-ad) [ View all Discussions ](https://www.g2.com/products/apple-search-ads/discuss) ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. [ View More Pricing Information ](https://www.g2.com/products/apple-search-ads/pricing) Apple Search Ads Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d5220037917b5e22299bcf93896c3ecb/google-ads.jpg "Product Avatar Image") Google Ads 4.3/5(2,041) [ Compare Now ](https://www.g2.com/compare/apple-search-ads-vs-google-ads) ##### ##### Apple Search Ads Features Campaign Management & Optimization Paid Keyword Optimization Bid Rules Ad Creation and Editing Analytics & Administration Ad and Conversion Tracking Attribution Reports Platform User, Role, and Access Management Performance and Reliability [ View More Features ](https://www.g2.com/products/apple-search-ads/features) ## Work at Apple? Claim this profile to respond to reviews, update product info, and reach in-market buyers. 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