--- title: Apple Pay for merchants Reviews meta\_title: 'Apple Pay for merchants Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 138 reviews by the users' company size, role or industry to find out how Apple Pay for merchants works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 138 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Payment url: https://www.g2.com/categories/payment --- # Apple Pay for merchants Reviews & Product Details Apple Pay for merchants is a secure and convenient payment solution that enables businesses to accept contactless payments using Apple devices. With Apple Pay, merchants can offer customers a seamless checkout experience, whether in-store, online, or within apps. This service supports a wide range of payment methods, including credit and debit cards, Apple Cash, and other digital wallets, facilitating quick and efficient transactions. Key Features and Functionality: - Contactless Payments: Accept payments from customers using iPhone, Apple Watch, or other contactless-enabled devices, enhancing the speed and convenience of transactions. - Tap to Pay on iPhone: Merchants can use their iPhone to accept contactless payments without additional hardware. By leveraging the Tap to Pay feature, businesses can process payments directly through their device, simplifying the point-of-sale setup. - Integration with Payment Platforms: Apple Pay integrates with various payment platforms and apps, allowing merchants to incorporate it into their existing payment systems seamlessly. - Enhanced Security: Utilizing advanced security features like Face ID, Touch ID, and device-specific numbers, Apple Pay ensures that each transaction is secure and that customer payment information remains private. - Broad Acceptance: Apple Pay is accepted at a vast number of retail locations, apps, and websites, providing merchants with a versatile payment solution that meets the needs of a diverse customer base. Primary Value and Solutions Provided: Apple Pay addresses the need for a fast, secure, and user-friendly payment method in today's digital economy. For merchants, it simplifies the payment process by eliminating the need for physical cards and reducing transaction times. The integration of Tap to Pay on iPhone allows businesses to accept payments without investing in additional hardware, making it an ideal solution for small to medium-sized enterprises seeking cost-effective payment options. Furthermore, Apple Pay's robust security measures protect both merchants and customers from potential fraud, fostering trust and reliability in every transaction. * * * Seller [Apple](https://www.g2.com/sellers/apple) Discussions [Apple Pay for merchants Community](https://www.g2.com/products/apple-pay-for-merchants/discuss) Solution Type Best-of-Breed Show More ## Value at a Glance Averages based on real user reviews. ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/apple-pay-for-merchants/pricing) ## Top-Rated Alternatives [ ![PayPal Payments](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "PayPal Payments") PayPal Payments 4.4/5(2,748) ](https://www.g2.com/products/paypal/reviews) [ ![Stripe Connect](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stripe Connect") Stripe Connect 4.3/5(249) ](https://www.g2.com/products/stripe-connect/reviews) [ ![Payoneer](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Payoneer") Payoneer 3.2/5(374) ](https://www.g2.com/products/payoneer/reviews) [ View All Alternatives ](https://www.g2.com/products/apple-pay-for-merchants/competitors/alternatives) ## User Insights Average based on 138 real user reviews. Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Rob G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rob G.") RG Rob G. Podcast Producer & Audio Mixer Entertainment Small-Business (50 or fewer emp.) 8/22/2019 "Easy Way to Pay" 5/5 What do you like best about Apple Pay for merchants? I love that I don’t have to carry my wallet to the store, paying with my phone saves me time. Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? Some merchants don’t take it yet, and occasionally it’s buggy. Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? Secure way to pay without exposing my PIN number. Review collected by and hosted on G2.com. Show More 8/26/2019 Current UserValidated ReviewerIncentivizedSource: G2 invite AR Angel R. Founder/CEO Enterprise (\> 1000 emp.) 10/12/2019 "Apple Pay. Worth It?" 5/5 What do you like best about Apple Pay for merchants? I like the fact that you can pay quickly instead of getting your card out and swiping it Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? How I could not add my Visa card!!! Apple really needs to make more cards available to put onto apple pay!! Review collected by and hosted on G2.com. Recommendations to others considering Apple Pay for merchants: Its okay, just don't depend on it too much Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? The problem of paying slowly Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite KP Karen P. Teacher Enterprise (\> 1000 emp.) 8/18/2019 "I love everything apple! " 5/5 What do you like best about Apple Pay for merchants? The convenience, ease, and protection of Apple Pay is what I like best. Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? Nothing. I’ve never had a bad experience with it. Review collected by and hosted on G2.com. Recommendations to others considering Apple Pay for merchants: Absolutely use it! I love it Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? Quick pay at stores as well as online purchases. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Automotive](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Automotive") UA Verified User in Automotive Small-Business (50 or fewer emp.) 11/3/2019 "This.. Is.. The Future" 5/5 What do you like best about Apple Pay for merchants? Apple Pay is one of the greatest changes in modern technology. In such a digital world where we always have a device by our side, it is great being able to make transactions at the click of a button over the air Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? There is some doubts regarding security and vulnerability. If someone obtained your phone, you may be at risk Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? Not missing out on vital business transactions for forgetting your physical card. No more! Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Consumer Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Goods") UC Verified User in Consumer Goods Mid-Market (51-1000 emp.) 10/16/2019 "Very Easy and Fun to use " 5/5 What do you like best about Apple Pay for merchants? The ease of double clicking the power button is very convenient. It also is very fast and helps me when I don’t have my card on me. It also is accepted by thousands of cards. Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? Not all the places accept it. Sometimes the machine in the store will not work with it because they don’t accept NFC. Review collected by and hosted on G2.com. Recommendations to others considering Apple Pay for merchants: It is very easy and fun to use. Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? I have not had any problems and it is very efficient especially if I forget my card. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Claudia B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Claudia B.") CB Claudia B. Claudia Small-Business (50 or fewer emp.) 10/22/2019 "Payment made easy" 4.5/5 What do you like best about Apple Pay for merchants? I like that it's all connected, iTunes, AppStore, Apple Pay. Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? I don't know that there's anything to dislike! Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? Paying each other internally. We used to use CashApp, but Apple Pay has just been easier since we're primarily a iOS company. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Education Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Education Management") UE Verified User in Education Management Mid-Market (51-1000 emp.) 8/24/2019 "Good way to keep all needed payment options together and accessible" 5/5 What do you like best about Apple Pay for merchants? Great way to pay easily and on the go. Saves having to use different apps. Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? Nothing. This app is great and makes organization of payment so much easier. Perhaps the only downside would be that I have to have apple prducts to keep using it Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? Organization of payment. I am listed as a STUDENT on this email (hillsdale.edu) but I work on campus as well, as a Music Building manager, Resident Assistant, and Volunteer Program Coordinator. All of these require this email and me to manage finances, which apple pay is helpful for. Review collected by and hosted on G2.com. Show More 9/10/2019 Validated ReviewerIncentivizedSource: G2 invite ![Max J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Max J.") MJ Max J. Editor Media Production Small-Business (50 or fewer emp.) 7/15/2019 "The only way I ever want to pay for anything" 5/5 What do you like best about Apple Pay for merchants? The simplicity, speed and security of paying with my phone. Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? The only negative is that I wish everyone accepted it. Review collected by and hosted on G2.com. Recommendations to others considering Apple Pay for merchants: Add all of your cards and try to only use it from now on. Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? I've realized I can use the cash card to pay at stores. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Cosmetics](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Cosmetics") IC Verified User in Cosmetics Mid-Market (51-1000 emp.) 10/21/2019 "Love it!" 5/5 What do you like best about Apple Pay for merchants? I love apple pay, it makes everything easier. I dont have to worry too much when it comes to using it! Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? Nothing honestly, I love apple. Everything I use is from apple Review collected by and hosted on G2.com. Recommendations to others considering Apple Pay for merchants: I would recommend Apple pay to everyone, its an excellent way to pay Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? Helps me pay online, so I don’t have to carry my card and wallet everywhere I go! Which is awesome Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite JG JM G. Profesor Small-Business (50 or fewer emp.) 10/1/2019 "payment in establishments" 5/5 What do you like best about Apple Pay for merchants? ease of use and allows you to carry only the mobile with you Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? there are times when the payment platform does not recognize the card Review collected by and hosted on G2.com. Recommendations to others considering Apple Pay for merchants: useful 100% Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? speed and ease when paying Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 inviteAI Translated ## Questions about Apple Pay for merchants? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Apple Pay for merchants ](https://www.g2.com/products/apple-pay-for-merchants/discussions/new) ![David L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David L.") DL David Lopez • Last activity about 5 years ago Why isn’t Apple Pay available everywhere? 1 Upvote 4 [ Join the conversation ](https://www.g2.com/discussions/34942-why-isn-t-apple-pay-available-everywhere) GU Guest User What is Apple Pay for merchants used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-apple-pay-for-merchants-used-for) [ View all Discussions ](https://www.g2.com/products/apple-pay-for-merchants/discuss) ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. [ View More Pricing Information ](https://www.g2.com/products/apple-pay-for-merchants/pricing) Apple Pay for merchants Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_33722911aa5de05113e3d3acb9ecabab/paypal.png "Product Avatar Image") PayPal Payments 4.4/5(2,748) [ Compare Now ](https://www.g2.com/compare/apple-pay-for-merchants-vs-paypal) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_996ede194dfb488078e0b192c69baa1d/amazon-pay.jpg "Product Avatar Image") Amazon Pay for Business 4.5/5(587) [ Compare Now ](https://www.g2.com/compare/amazon-pay-for-business-vs-apple-pay-for-merchants) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_31592fce7608d0195caded679c179bfa/stripe-connect.jpeg "Product Avatar Image") Stripe Connect 4.3/5(249) [ Compare Now ](https://www.g2.com/compare/apple-pay-for-merchants-vs-stripe-connect) ##### ##### Apple Pay for merchants Features Payment Options Coupons, Discounts, Promotions, and Gift Cards Recurring Billing Instant Payment Administration Reporting/Dashboards User, Role, and Access Management Payout Time Security Fraud Protection Tools Data Tokenization Two-Factor Authentication Development Customization (Fields, Objects, and Layouts) [ View More Features ](https://www.g2.com/products/apple-pay-for-merchants/features) ## Work at Apple? 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