--- title: Apple Pay for merchants Reviews meta\_title: 'Apple Pay for merchants Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 138 reviews by the users' company size, role or industry to find out how Apple Pay for merchants works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 138 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Payment url: https://www.g2.com/categories/payment --- # Apple Pay for merchants Reviews & Product Details Apple Pay for merchants is a secure and convenient payment solution that enables businesses to accept contactless payments using Apple devices. With Apple Pay, merchants can offer customers a seamless checkout experience, whether in-store, online, or within apps. This service supports a wide range of payment methods, including credit and debit cards, Apple Cash, and other digital wallets, facilitating quick and efficient transactions. Key Features and Functionality: - Contactless Payments: Accept payments from customers using iPhone, Apple Watch, or other contactless-enabled devices, enhancing the speed and convenience of transactions. - Tap to Pay on iPhone: Merchants can use their iPhone to accept contactless payments without additional hardware. By leveraging the Tap to Pay feature, businesses can process payments directly through their device, simplifying the point-of-sale setup. - Integration with Payment Platforms: Apple Pay integrates with various payment platforms and apps, allowing merchants to incorporate it into their existing payment systems seamlessly. - Enhanced Security: Utilizing advanced security features like Face ID, Touch ID, and device-specific numbers, Apple Pay ensures that each transaction is secure and that customer payment information remains private. - Broad Acceptance: Apple Pay is accepted at a vast number of retail locations, apps, and websites, providing merchants with a versatile payment solution that meets the needs of a diverse customer base. Primary Value and Solutions Provided: Apple Pay addresses the need for a fast, secure, and user-friendly payment method in today's digital economy. For merchants, it simplifies the payment process by eliminating the need for physical cards and reducing transaction times. The integration of Tap to Pay on iPhone allows businesses to accept payments without investing in additional hardware, making it an ideal solution for small to medium-sized enterprises seeking cost-effective payment options. Furthermore, Apple Pay's robust security measures protect both merchants and customers from potential fraud, fostering trust and reliability in every transaction. * * * Seller [Apple](https://www.g2.com/sellers/apple) Discussions [Apple Pay for merchants Community](https://www.g2.com/products/apple-pay-for-merchants/discuss) Solution Type Best-of-Breed Show More ## Value at a Glance Averages based on real user reviews. ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/apple-pay-for-merchants/pricing) ## Top-Rated Alternatives [ ![PayPal Payments](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "PayPal Payments") PayPal Payments 4.4/5(2,748) ](https://www.g2.com/products/paypal/reviews) [ ![Stripe Connect](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stripe Connect") Stripe Connect 4.3/5(249) ](https://www.g2.com/products/stripe-connect/reviews) [ ![Payoneer](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Payoneer") Payoneer 3.2/5(374) ](https://www.g2.com/products/payoneer/reviews) [ View All Alternatives ](https://www.g2.com/products/apple-pay-for-merchants/competitors/alternatives) ## User Insights Average based on 138 real user reviews. Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Vanity V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vanity V.") VV Vanity V. Owner Restaurants Small-Business (50 or fewer emp.) 11/9/2019 "Apple Pay" 5/5 What do you like best about Apple Pay for merchants? Apple make makes things easy when you have an apple product like the iphone and you need things done quickly. Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? It only works with apple products and only if the cashier has a scanner that integrates with it. Review collected by and hosted on G2.com. Recommendations to others considering Apple Pay for merchants: It’s not a necessity but it’s definitely a nice feature to have. Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? Time efficiency is the key ingredient to apple pay and sending money between friends. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") UR Verified User in Retail Mid-Market (51-1000 emp.) 11/13/2019 "Target Stores" 5/5 What do you like best about Apple Pay for merchants? I like that I can add multiple payments to Apple Pay and use it in store with my team member ID Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? There isn’t much to dislike. Maybe that I can add my Target Circle rewards to Apple Pay itself Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? Payment options. If guests don’t have their cards or cash on them, they can pay with Apple Pay Review collected by and hosted on G2.com. Show More 11/21/2019 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Food & Beverages](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Food & Beverages") UF Verified User in Food & Beverages Small-Business (50 or fewer emp.) 11/19/2019 "ApplePay" 5/5 What do you like best about Apple Pay for merchants? Privacy. Apple Pay is extremely secure and provides a lot of privacy for all transactions. Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? The rewards you get from using Apple Pay are not great. There are not many actual other incentives to get people to use it. Review collected by and hosted on G2.com. Recommendations to others considering Apple Pay for merchants: Highly recommend. This is a secure and easy way to make purchases. Definitely worth researching. Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? Apple Pay has solved a major concern regarding security and privacy. These are also two of the major benefits I’ve realised. That and if I’ve forgotten my wallet but am wearing an Apple Watch, I can still make purchases. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Matt S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matt S.") MS Matt S. Growth Hacker | Chief Marketing Officer Small-Business (50 or fewer emp.) 4/2/2019 "Quick and easy way to use mobile payments" 3.5/5 What do you like best about Apple Pay for merchants? Apple Pay has revolutionized what I carry in my wallet and how I use my phone for payments (Starbucks included!). By adding various payment sources in one place on my phone I can purchase from various retailers on-line and in-person. We use it also at our physical locations to help streamline purchasing of our in-store merchandise. Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? Sometimes support is sparse for physical retail locations to support Apple Pay. Also there are times that the system bugs out and cards get declined, even though the physical card works when tried. There are times we have frustrated customers that have to deal with declines and the terminal sometimes not working. Review collected by and hosted on G2.com. Recommendations to others considering Apple Pay for merchants: Use it! Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? We use an Apple Pay supported terminal to process payments for our in-location purchases of our merchandise. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Kyle L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kyle L.") KL Kyle L. Volunteer Reporter Small-Business (50 or fewer emp.) 9/26/2019 "Apple pay makes for ease and convenience when accepting payments" 5/5 What do you like best about Apple Pay for merchants? Apple pay is extremely simple and easy to use. The set up is very quick and I have never had a problem using the feature to accept purchases online. Following up with purchases made is extremely easy to track and manage. Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? I wish that there was a more detailed daily report feature where I could view a summary of the transactions. Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? Apple pay makes making accepting payments effortless. It is safe and secure, while being extremely convenient. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Diante V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Diante V.") DV Diante V. Assistant Manager Public Relations and Communications Small-Business (50 or fewer emp.) 7/25/2019 "I love apple pay!" 5/5 What do you like best about Apple Pay for merchants? The most helpful thing about apple pay is that your money is always near you, even when you forget your card. Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? There's nothing I dislike about apple pay at all. It's very convenient for me and my lifestyle. Review collected by and hosted on G2.com. Recommendations to others considering Apple Pay for merchants: Not every store has apple pay so make sure to check by calling the store to see if you can use apple pay. Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? I'm able to send money to anyone with a click of a button and it's awesome because no one has to wait until the next time you see a person to pay them back. Just apple pay me. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Education Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Education Management") UE Verified User in Education Management Small-Business (50 or fewer emp.) 10/23/2019 "very easy to use and helpful" 4.5/5 What do you like best about Apple Pay for merchants? The easy way to open it and how people can send me money from any where and I can use it in Apple pay Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? The way is that we can not use it any where. Review collected by and hosted on G2.com. Recommendations to others considering Apple Pay for merchants: use it, it is very good and useful Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? doing my pay transactions in very fast and smooth way Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite LR Laurice R. Founder & CEO Enterprise (\> 1000 emp.) 4/2/2019 "Great payment service but took away ability to pay from credit card" 4/5 What do you like best about Apple Pay for merchants? It is very easy to pay anyone who uses an iPhone. You can send money from a text message and the entire interaction is seamless. Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? They took away the ability to pay from a credit card! Many people used to pay me from either a credit card or a debit card that Apple Pay identifies as a credit card for some reason, and this has handicapped their service tremendously in my opinion. There are other alternatives that still support credit cards. Review collected by and hosted on G2.com. Recommendations to others considering Apple Pay for merchants: Great payment service that is extremely easy to use, however, is limited with the inability to support credit card payments. Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? I use ApplePay to send and receive payments from family and friends mostly. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Utilities](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Utilities") IU Verified User in Utilities Small-Business (50 or fewer emp.) 10/30/2019 "I love it it’s very convenient when you forget your wallet at home lll " 5/5 What do you like best about Apple Pay for merchants? Apple is much easier then carrying cash or your purse on you all the time Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? I don’t dislike anything about it it’s very secure Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? I have had a lot of benefits regarding the Apple Pay helps you manage money and shows your balance when you spend Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Supermarkets](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Supermarkets") US Verified User in Supermarkets Enterprise (\> 1000 emp.) 10/29/2019 "Love this product; very convenient" 5/5 What do you like best about Apple Pay for merchants? Don’t need to carry a wallet. I always have my phone on me so it is easy to pay. Quick transactions. Secure. Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? Not all merchants accept it. Would be better if it was a more ubiquitous feature. Review collected by and hosted on G2.com. Recommendations to others considering Apple Pay for merchants: Highly recommend Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? Allows for quick transactions and easy reimbursement. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ## Questions about Apple Pay for merchants? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Apple Pay for merchants ](https://www.g2.com/products/apple-pay-for-merchants/discussions/new) GU Guest User What is Apple Pay for merchants used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-apple-pay-for-merchants-used-for) ![David L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David L.") DL David Lopez • Last activity about 5 years ago Why isn’t Apple Pay available everywhere? 1 Upvote 4 [ Join the conversation ](https://www.g2.com/discussions/34942-why-isn-t-apple-pay-available-everywhere) [ View all Discussions ](https://www.g2.com/products/apple-pay-for-merchants/discuss) ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. [ View More Pricing Information ](https://www.g2.com/products/apple-pay-for-merchants/pricing) Apple Pay for merchants Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_33722911aa5de05113e3d3acb9ecabab/paypal.png "Product Avatar Image") PayPal Payments 4.4/5(2,748) [ Compare Now ](https://www.g2.com/compare/apple-pay-for-merchants-vs-paypal) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_996ede194dfb488078e0b192c69baa1d/amazon-pay.jpg "Product Avatar Image") Amazon Pay for Business 4.5/5(587) [ Compare Now ](https://www.g2.com/compare/amazon-pay-for-business-vs-apple-pay-for-merchants) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_31592fce7608d0195caded679c179bfa/stripe-connect.jpeg "Product Avatar Image") Stripe Connect 4.3/5(249) [ Compare Now ](https://www.g2.com/compare/apple-pay-for-merchants-vs-stripe-connect) ##### ##### Apple Pay for merchants Features Payment Options Coupons, Discounts, Promotions, and Gift Cards Recurring Billing Instant Payment Administration Reporting/Dashboards User, Role, and Access Management Payout Time Security Fraud Protection Tools Data Tokenization Two-Factor Authentication Development Customization (Fields, Objects, and Layouts) [ View More Features ](https://www.g2.com/products/apple-pay-for-merchants/features) ## Work at Apple? 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