--- title: Apple Pay for merchants Reviews meta\_title: 'Apple Pay for merchants Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 138 reviews by the users' company size, role or industry to find out how Apple Pay for merchants works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 138 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Payment url: https://www.g2.com/categories/payment --- # Apple Pay for merchants Reviews & Product Details Apple Pay for merchants is a secure and convenient payment solution that enables businesses to accept contactless payments using Apple devices. With Apple Pay, merchants can offer customers a seamless checkout experience, whether in-store, online, or within apps. This service supports a wide range of payment methods, including credit and debit cards, Apple Cash, and other digital wallets, facilitating quick and efficient transactions. Key Features and Functionality: - Contactless Payments: Accept payments from customers using iPhone, Apple Watch, or other contactless-enabled devices, enhancing the speed and convenience of transactions. - Tap to Pay on iPhone: Merchants can use their iPhone to accept contactless payments without additional hardware. By leveraging the Tap to Pay feature, businesses can process payments directly through their device, simplifying the point-of-sale setup. - Integration with Payment Platforms: Apple Pay integrates with various payment platforms and apps, allowing merchants to incorporate it into their existing payment systems seamlessly. - Enhanced Security: Utilizing advanced security features like Face ID, Touch ID, and device-specific numbers, Apple Pay ensures that each transaction is secure and that customer payment information remains private. - Broad Acceptance: Apple Pay is accepted at a vast number of retail locations, apps, and websites, providing merchants with a versatile payment solution that meets the needs of a diverse customer base. Primary Value and Solutions Provided: Apple Pay addresses the need for a fast, secure, and user-friendly payment method in today's digital economy. For merchants, it simplifies the payment process by eliminating the need for physical cards and reducing transaction times. The integration of Tap to Pay on iPhone allows businesses to accept payments without investing in additional hardware, making it an ideal solution for small to medium-sized enterprises seeking cost-effective payment options. Furthermore, Apple Pay's robust security measures protect both merchants and customers from potential fraud, fostering trust and reliability in every transaction. * * * Seller [Apple](https://www.g2.com/sellers/apple) Discussions [Apple Pay for merchants Community](https://www.g2.com/products/apple-pay-for-merchants/discuss) Solution Type Best-of-Breed Show More ## Value at a Glance Averages based on real user reviews. ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/apple-pay-for-merchants/pricing) ## Top-Rated Alternatives [ ![PayPal Payments](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "PayPal Payments") PayPal Payments 4.4/5(2,747) ](https://www.g2.com/products/paypal/reviews) [ ![Stripe Connect](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stripe Connect") Stripe Connect 4.3/5(249) ](https://www.g2.com/products/stripe-connect/reviews) [ ![Payoneer](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Payoneer") Payoneer 3.2/5(374) ](https://www.g2.com/products/payoneer/reviews) [ View All Alternatives ](https://www.g2.com/products/apple-pay-for-merchants/competitors/alternatives) ## User Insights Average based on 138 real user reviews. Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Brittni W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brittni W.") BW Brittni W. Sr. Product Implementation Specialist Small-Business (50 or fewer emp.) 10/29/2019 "Apple Pay is a Struggle" 2.5/5 What do you like best about Apple Pay for merchants? It's great to be able to use a card even if it isn't with me. Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? Getting everything set up is a bit of a struggle. It's not ideal. Review collected by and hosted on G2.com. Recommendations to others considering Apple Pay for merchants: If you're going to use Apple Pay, use it fully. Don't get started on this and leave it partially finished. Getting all of your cards set up is a pain, but once they're up and running, it's pretty smooth. Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? Apple Pay connects all of my payments for applications. I don't have to manually enter my card information every time. That's essentially the only benefit. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") UR Verified User in Retail Small-Business (50 or fewer emp.) 11/19/2019 "Easy and efficient" 4.5/5 What do you like best about Apple Pay for merchants? What I most enjoy about Apple Pay is the UI/UX. Like most of their products, it's sleek and clean and easy to use. It's also a fast way to pay for everything through just a couple clicks. I also don't have to worry too much about taking $ out of my wallet in a rush. Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? It's not available everywhere (which overtime I'm sure will change). Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? The anxiety of taking out money and taking out my card and losing those valuable pieces. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Cassius P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Cassius P.") CP Cassius P. Founder Small-Business (50 or fewer emp.) 6/13/2019 "Good." 3.5/5 What do you like best about Apple Pay for merchants? What I like best about Apple Pay is the ability to use funds on the go without every contacting the bank. And the ability to send your friends money is awesome. Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? What I dislike about Apple Pay is the fact that you have to be 18 or over to use it. And I feel that anyone over the age of 13 should be able to use apple pay regardless. Review collected by and hosted on G2.com. Recommendations to others considering Apple Pay for merchants: It's very good! You set the price! Instant access to the money you provide. You can link your bank and spend away with no wait. Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? The problems I am solving with Apple Pay is mobility and ease of access to money. The benefits I have realized to Apple Pay is the money. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") UR Verified User in Retail Enterprise (\> 1000 emp.) 11/1/2019 "Apple Pay - simple way to pay! " 4/5 What do you like best about Apple Pay for merchants? Secure payments ! Unlimited amount to pay for! Much more than the £30 on contactless cards. Makes transactions quicker and easier. Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? Have to pay twice or attempt to pay multiple times for the same transaction.. takes a while for the moneys to reflect on the bank account. Review collected by and hosted on G2.com. Recommendations to others considering Apple Pay for merchants: Worth trying! Much better than a contactless card which is capped at £30 per transaction. No need to have any reception to pay via Apple pay. Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? No need to carry cards around as can store bank card details on Apple Pay device. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Arts and Crafts](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Arts and Crafts") UA Verified User in Arts and Crafts Small-Business (50 or fewer emp.) 10/22/2019 "Review about Apply Pay" 5/5 What do you like best about Apple Pay for merchants? What is the best about Apple Pay is that I can access my funds from my phone and use it in the store! I love how easy it is to use. Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? Honestly at the moment I do not have any cons about Apple Pay. I only wish more stored would accept it as a payment, but that is not Apple’s fault. Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? Since I sell online a lot I accept Apple Pay when I do craft shows or other venues of selling my products. The benefits is that it is secure, fast, and reliable. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") UR Verified User in Retail Mid-Market (51-1000 emp.) 11/5/2019 "Apple Pay - makes doing business a doddle! " 4/5 What do you like best about Apple Pay for merchants? Quick easy payments. No caps on payment make payments quicker and more convenient. Secure payments from trusted Payment method. Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? Takes a while to leave account and when reflected on bank statements. Sometimes there is inaccurate details regarding payee. Review collected by and hosted on G2.com. Recommendations to others considering Apple Pay for merchants: Take the plunge and see the benefits of Apple play instantly to your business. It’s a game changer! Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? Payments can be made without need for presenting card. Contactless payments made easier and without the £30 cap that most banks have. This is easily overcome by Apple Pay. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Accounting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Accounting") UA Verified User in Accounting Small-Business (50 or fewer emp.) 1/21/2020 "Very good" 5/5 What do you like best about Apple Pay for merchants? I love the way that I can use my iPhone to spend money without needing to being our my bank card. Also, there is no limit on the amount of money you can spend through Apple Pay! Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? I don’t dislike anything about it, I feel it is a very modern and simple idea Review collected by and hosted on G2.com. Recommendations to others considering Apple Pay for merchants: Honestly get Apple Pay! It is an extremely modern, organised and healthful service. Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? I’d I cannot find my bank card, no trouble! Apple Pay is always there!! Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Military](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Military") UM Verified User in Military Small-Business (50 or fewer emp.) 3/26/2020 "Send or receive money on the spot." 5/5 What do you like best about Apple Pay for merchants? That it’s being accepted more and more in business as we speak. Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? You should be able to use Apple Pay if you are not a apple user. Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? Being able to pay for things at the grocery store if I left my wallet at home. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite SS Steve S. Mobility Support Agent Mid-Market (51-1000 emp.) 11/27/2019 "Apple Pay" 4/5 What do you like best about Apple Pay for merchants? Apple Pay is convenient and fast. I don't need to have my wallet in places that accept this form of payment. Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? A lot of places are still not setup to accept Apple Pay. Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? It is easy to make transactions without having to have a physical credit card. It helps to keep down theft/security issues because of the way it is setup. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite ![Tara R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tara R.") TR Tara R. Research Coordinator Small-Business (50 or fewer emp.) 10/24/2019 "apple pay" 5/5 What do you like best about Apple Pay for merchants? Love that it is compatible with both the watch and the phone Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? not compatible with samsung tablets (ie: restaurants that carry samsung pay generally do not carry apple pay) Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? using it for payment ease at work Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Questions about Apple Pay for merchants? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Apple Pay for merchants ](https://www.g2.com/products/apple-pay-for-merchants/discussions/new) ![David L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David L.") DL David Lopez • Last activity about 5 years ago Why isn’t Apple Pay available everywhere? 1 Upvote 4 [ Join the conversation ](https://www.g2.com/discussions/34942-why-isn-t-apple-pay-available-everywhere) GU Guest User What is Apple Pay for merchants used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-apple-pay-for-merchants-used-for) [ View all Discussions ](https://www.g2.com/products/apple-pay-for-merchants/discuss) ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. [ View More Pricing Information ](https://www.g2.com/products/apple-pay-for-merchants/pricing) Apple Pay for merchants Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_33722911aa5de05113e3d3acb9ecabab/paypal.png "Product Avatar Image") PayPal Payments 4.4/5(2,747) [ Compare Now ](https://www.g2.com/compare/apple-pay-for-merchants-vs-paypal) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_996ede194dfb488078e0b192c69baa1d/amazon-pay.jpg "Product Avatar Image") Amazon Pay for Business 4.5/5(587) [ Compare Now ](https://www.g2.com/compare/amazon-pay-for-business-vs-apple-pay-for-merchants) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_31592fce7608d0195caded679c179bfa/stripe-connect.jpeg "Product Avatar Image") Stripe Connect 4.3/5(249) [ Compare Now ](https://www.g2.com/compare/apple-pay-for-merchants-vs-stripe-connect) ##### ##### Apple Pay for merchants Features Payment Options Coupons, Discounts, Promotions, and Gift Cards Recurring Billing Instant Payment Administration Reporting/Dashboards User, Role, and Access Management Payout Time Security Fraud Protection Tools Data Tokenization Two-Factor Authentication Development Customization (Fields, Objects, and Layouts) [ View More Features ](https://www.g2.com/products/apple-pay-for-merchants/features) ## Work at Apple? 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