--- title: Apple Pay for merchants Reviews meta\_title: 'Apple Pay for merchants Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 138 reviews by the users' company size, role or industry to find out how Apple Pay for merchants works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 138 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Payment url: https://www.g2.com/categories/payment --- # Apple Pay for merchants Reviews & Product Details Apple Pay for merchants is a secure and convenient payment solution that enables businesses to accept contactless payments using Apple devices. With Apple Pay, merchants can offer customers a seamless checkout experience, whether in-store, online, or within apps. This service supports a wide range of payment methods, including credit and debit cards, Apple Cash, and other digital wallets, facilitating quick and efficient transactions. Key Features and Functionality: - Contactless Payments: Accept payments from customers using iPhone, Apple Watch, or other contactless-enabled devices, enhancing the speed and convenience of transactions. - Tap to Pay on iPhone: Merchants can use their iPhone to accept contactless payments without additional hardware. By leveraging the Tap to Pay feature, businesses can process payments directly through their device, simplifying the point-of-sale setup. - Integration with Payment Platforms: Apple Pay integrates with various payment platforms and apps, allowing merchants to incorporate it into their existing payment systems seamlessly. - Enhanced Security: Utilizing advanced security features like Face ID, Touch ID, and device-specific numbers, Apple Pay ensures that each transaction is secure and that customer payment information remains private. - Broad Acceptance: Apple Pay is accepted at a vast number of retail locations, apps, and websites, providing merchants with a versatile payment solution that meets the needs of a diverse customer base. Primary Value and Solutions Provided: Apple Pay addresses the need for a fast, secure, and user-friendly payment method in today's digital economy. For merchants, it simplifies the payment process by eliminating the need for physical cards and reducing transaction times. The integration of Tap to Pay on iPhone allows businesses to accept payments without investing in additional hardware, making it an ideal solution for small to medium-sized enterprises seeking cost-effective payment options. Furthermore, Apple Pay's robust security measures protect both merchants and customers from potential fraud, fostering trust and reliability in every transaction. * * * Seller [Apple](https://www.g2.com/sellers/apple) Discussions [Apple Pay for merchants Community](https://www.g2.com/products/apple-pay-for-merchants/discuss) Solution Type Best-of-Breed Show More ## Value at a Glance Averages based on real user reviews. ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/apple-pay-for-merchants/pricing) ## Top-Rated Alternatives [ ![PayPal Payments](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "PayPal Payments") PayPal Payments 4.4/5(2,748) ](https://www.g2.com/products/paypal/reviews) [ ![Stripe Connect](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stripe Connect") Stripe Connect 4.3/5(249) ](https://www.g2.com/products/stripe-connect/reviews) [ ![Payoneer](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Payoneer") Payoneer 3.2/5(374) ](https://www.g2.com/products/payoneer/reviews) [ View All Alternatives ](https://www.g2.com/products/apple-pay-for-merchants/competitors/alternatives) ## User Insights Average based on 138 real user reviews. Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Verified User in Law Practice](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Law Practice") UL Verified User in Law Practice Small-Business (50 or fewer emp.) 11/30/2019 "Paying for stuff has gotten so much more easier! Apple Pay is great!" 5/5 What do you like best about Apple Pay for merchants? Apple Pay is very efficient, it saves you time rather than having to fill out long payment details every time you make a purchase. Instead you can pay securely with a touch of a button. The contactless feature is another thing I really like about Apple Pay, I am able to use the trains, pay for stuff via contactless payment and not have to carry my wallet around. In this day and age majority of people have a smartphone, so times in need when you do not have your wallet with out, or you have misplaced your wallet/purse you are able to just use your phone! This is great as it is not only efficient, but advantageous in the sense that your phone with the use of Apple Pay has become your bank phone as well. I like how the payment is instant. It is very easy to use, all your have to do is click the lock button twice, and just tap your phone on the contact less reader. Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? When purchasing items in person, if a particular card reader does not have contactless, then Apple Pay cannot be used. This is not a major reason to dislike, but more that the shop selling the product should have contactless payment allowed. Review collected by and hosted on G2.com. Recommendations to others considering Apple Pay for merchants: Give it a go, there is no harm in adding your card to your Apple Pay. Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? Solving timing barriers, being efficient and less time consuming. Having security and a track record of all the items purchased with Apple Pay. Review collected by and hosted on G2.com. Show More 12/2/2019 Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Business Supplies and Equipment](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Business Supplies and Equipment") UB Verified User in Business Supplies and Equipment Mid-Market (51-1000 emp.) 11/23/2019 "Convenient Digital Payment Option" 5/5 What do you like best about Apple Pay for merchants? Apple pay is convenient and accessible. It can be used within minutes with just an insert of your mobile passcode or Face ID. I’ve used it when my credit cards were not near and was still able to process a payment on my phone. You can also use it at most stores right from the phone if you attach your debit card. It’s nice to know if I cannot pay with plastic cards theres always my digital card from Apple Pay available. Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? If your phone is dead of course it cannot be accessed. Also- the face ID doesnt always work well with using it because you have to confirm with your face after you’ve started the process clicking the payment. Review collected by and hosted on G2.com. Recommendations to others considering Apple Pay for merchants: Its great if you do not have access to physical cards. Very fast and secure option. Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? I’ve actually lost my plastic debit card and/ or left it home on many occasions but with my phone, my card is always with me so I didn’t have to turn back around to go get the physical card. I thought that was cool! Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Hospitality](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Hospitality") UH Verified User in Hospitality Small-Business (50 or fewer emp.) 11/14/2019 "Apple Pay - An Easier Way" 5/5 What do you like best about Apple Pay for merchants? Apple Pay is the perfect platform for anyone who wants to make transferring funds easy. You must be an Apple user to utilize this service, but since most people do have iPhones I would highly recommend it. Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? Unfortunately there are multiple steps to transferring money on Apple Pay. This is not a make or break kind of deal but it does take a little longer (versus just transferring the money in one simple click). Review collected by and hosted on G2.com. Recommendations to others considering Apple Pay for merchants: It would be helpful to have a quicker way to transfer the funds into your bank account. Although it is super easy to get the money on the text screen, it would be easer if it was one click instead of a two step process. Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? My significant other and I use Apple Pay to split bills and other expenses. It has spend up the process and since AP allows you to write little blurbs about what the money is for (whether you're requesting it or sending it), it makes managing this process so much easier. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Legal Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Legal Services") UL Verified User in Legal Services Small-Business (50 or fewer emp.) 5/7/2020 "Great application and so easy to use!" 5/5 What do you like best about Apple Pay for merchants? I like how easy it is to use and practically hands free! Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? I dislike that not all vendors accept Apple Pay as a payment option Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? I don't need to carry a wallet all the time, especially if I'm just walking around my neighborhood. I can stop into a store and buy a coffee very easily - just by using my phone. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic TP tyler p. react specialist Mid-Market (51-1000 emp.) 1/15/2020 "I love my apple play" 5/5 What do you like best about Apple Pay for merchants? I always like how easy it is to find my favorite music! What I really like is how much music I can store on how easy it is for apple pay to use on our programs. Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? I do not like how long it take to find an account. when I use apple pay on the vendor machine I love it. Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? I have not noticied any new problems, I really like to use it on the vendiing machines. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Motion Pictures and Film](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Motion Pictures and Film") UM Verified User in Motion Pictures and Film Small-Business (50 or fewer emp.) 10/29/2019 "Apple Pay Is Great For Service Based Companies" 5/5 What do you like best about Apple Pay for merchants? Apple Pay has a very good reputation that makes me feel secure using it for my company. I love the fact that it is easy to setup and quickly start tracking revenue coming into our account. Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? Apple Pay is still not utilized with very many online retailers, which makes it less convenient than PayPal. Not all of the countries that we work with have the option to pay with Apple Pay, which becomes a problem for us. Review collected by and hosted on G2.com. Recommendations to others considering Apple Pay for merchants: This is a really great service that may become more convenient than PayPal in the future. It's a close call when it comes to choosing which service you'd prefer to go with, but I would currently recommend PayPal if you had to choose between the two. Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? I prefer not having to go to my wallet to pull out credit cards, as I fear I'll lose them. Apple Pay eliminates carrying a million cards, wasting plastic and making the shopping process quick and efficient. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite WR Wissem R. Researcher Enterprise (\> 1000 emp.) 10/17/2019 "Best paying experience ever. " 4.5/5 What do you like best about Apple Pay for merchants? Easy and convenient, the most secure way to pay. I don’t have cards anymore! Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? Apple Pay means : Out of battery means = no paying methods Review collected by and hosted on G2.com. Recommendations to others considering Apple Pay for merchants: Even if Apple Card is not available in your country, Apple Pay is the perfect companion to pay with an iDevice. Third party apps like Boon or N26 have fantastic compatibility with it, showing precisely and immediately the money movements. Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? Better view on my payments, secure way to pay. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Lorna D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lorna D.") LD Lorna D. Business Operations Small-Business (50 or fewer emp.) 1/7/2020 "Very easy to use and accessible" 5/5 What do you like best about Apple Pay for merchants? I like the ease of the application and how it pulls straight from my bank account laying out my charges and what they were for Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? No downsides i can think of actually but maybe that i need data to use the app Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? That it pulls straight from my bank account rather than having to wait a few days for it to show up on my banking app Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic SS Stephanie S. Real Estate Agent Small-Business (50 or fewer emp.) 9/1/2019 "Amazing!" 5/5 What do you like best about Apple Pay for merchants? I was so excited to use Apple Pay when I got my iPhone. I’m lucky my work takes it, I love not having to go to my locker to get my wallet. I now have the Apple Watch, and it’s EVEN better. All I have to do is touch my wrist to the payment terminal and it’s done. Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? Nothing. There is absolutely nothing I dislike about Apple Pay. Review collected by and hosted on G2.com. Recommendations to others considering Apple Pay for merchants: Don’t consider. Just do it. Apple Pay has helped me in so many situations where I either left my wallet at home, or didn’t want to grab it from my locker at work. Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? I’ve forgotten my wallet at home before, and because I wear the Apple Watch I didn’t need to head back home to get money. It was already on me. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Music](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Music") UM Verified User in Music Small-Business (50 or fewer emp.) 11/10/2019 "Absolutely fantastic " 5/5 What do you like best about Apple Pay for merchants? Having the ability to pay with devices is absolutely fantastic. Shops and online use. Great Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? Nothing I can say about disliking absolutely love it Review collected by and hosted on G2.com. Recommendations to others considering Apple Pay for merchants: Highly recommended One of the quickest easiest way to purchase Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? Payments to stores or friends through device. Online retailers. Review collected by and hosted on G2.com. Show More 4/24/2020 Validated ReviewerIncentivizedSource: G2 invite ## Questions about Apple Pay for merchants? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Apple Pay for merchants ](https://www.g2.com/products/apple-pay-for-merchants/discussions/new) ![David L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David L.") DL David Lopez • Last activity about 5 years ago Why isn’t Apple Pay available everywhere? 1 Upvote 4 [ Join the conversation ](https://www.g2.com/discussions/34942-why-isn-t-apple-pay-available-everywhere) GU Guest User What is Apple Pay for merchants used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-apple-pay-for-merchants-used-for) [ View all Discussions ](https://www.g2.com/products/apple-pay-for-merchants/discuss) ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. [ View More Pricing Information ](https://www.g2.com/products/apple-pay-for-merchants/pricing) Apple Pay for merchants Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_33722911aa5de05113e3d3acb9ecabab/paypal.png "Product Avatar Image") PayPal Payments 4.4/5(2,748) [ Compare Now ](https://www.g2.com/compare/apple-pay-for-merchants-vs-paypal) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_996ede194dfb488078e0b192c69baa1d/amazon-pay.jpg "Product Avatar Image") Amazon Pay for Business 4.5/5(587) [ Compare Now ](https://www.g2.com/compare/amazon-pay-for-business-vs-apple-pay-for-merchants) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_31592fce7608d0195caded679c179bfa/stripe-connect.jpeg "Product Avatar Image") Stripe Connect 4.3/5(249) [ Compare Now ](https://www.g2.com/compare/apple-pay-for-merchants-vs-stripe-connect) ##### ##### Apple Pay for merchants Features Payment Options Coupons, Discounts, Promotions, and Gift Cards Recurring Billing Instant Payment Administration Reporting/Dashboards User, Role, and Access Management Payout Time Security Fraud Protection Tools Data Tokenization Two-Factor Authentication Development Customization (Fields, Objects, and Layouts) [ View More Features ](https://www.g2.com/products/apple-pay-for-merchants/features) ## Work at Apple? 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