--- title: Apple Pay for merchants Reviews meta\_title: 'Apple Pay for merchants Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 138 reviews by the users' company size, role or industry to find out how Apple Pay for merchants works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 138 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Payment url: https://www.g2.com/categories/payment --- # Apple Pay for merchants Reviews & Product Details Apple Pay for merchants is a secure and convenient payment solution that enables businesses to accept contactless payments using Apple devices. With Apple Pay, merchants can offer customers a seamless checkout experience, whether in-store, online, or within apps. This service supports a wide range of payment methods, including credit and debit cards, Apple Cash, and other digital wallets, facilitating quick and efficient transactions. Key Features and Functionality: - Contactless Payments: Accept payments from customers using iPhone, Apple Watch, or other contactless-enabled devices, enhancing the speed and convenience of transactions. - Tap to Pay on iPhone: Merchants can use their iPhone to accept contactless payments without additional hardware. By leveraging the Tap to Pay feature, businesses can process payments directly through their device, simplifying the point-of-sale setup. - Integration with Payment Platforms: Apple Pay integrates with various payment platforms and apps, allowing merchants to incorporate it into their existing payment systems seamlessly. - Enhanced Security: Utilizing advanced security features like Face ID, Touch ID, and device-specific numbers, Apple Pay ensures that each transaction is secure and that customer payment information remains private. - Broad Acceptance: Apple Pay is accepted at a vast number of retail locations, apps, and websites, providing merchants with a versatile payment solution that meets the needs of a diverse customer base. Primary Value and Solutions Provided: Apple Pay addresses the need for a fast, secure, and user-friendly payment method in today's digital economy. For merchants, it simplifies the payment process by eliminating the need for physical cards and reducing transaction times. The integration of Tap to Pay on iPhone allows businesses to accept payments without investing in additional hardware, making it an ideal solution for small to medium-sized enterprises seeking cost-effective payment options. Furthermore, Apple Pay's robust security measures protect both merchants and customers from potential fraud, fostering trust and reliability in every transaction. * * * Seller [Apple](https://www.g2.com/sellers/apple) Discussions [Apple Pay for merchants Community](https://www.g2.com/products/apple-pay-for-merchants/discuss) Solution Type Best-of-Breed Show More ## Value at a Glance Averages based on real user reviews. ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/apple-pay-for-merchants/pricing) ## Top-Rated Alternatives [ ![PayPal Payments](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "PayPal Payments") PayPal Payments 4.4/5(2,748) ](https://www.g2.com/products/paypal/reviews) [ ![Stripe Connect](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stripe Connect") Stripe Connect 4.3/5(249) ](https://www.g2.com/products/stripe-connect/reviews) [ ![Payoneer](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Payoneer") Payoneer 3.2/5(374) ](https://www.g2.com/products/payoneer/reviews) [ View All Alternatives ](https://www.g2.com/products/apple-pay-for-merchants/competitors/alternatives) ## User Insights Average based on 138 real user reviews. Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Verified User in Banking](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Banking") UB Verified User in Banking Small-Business (50 or fewer emp.) 4/22/2020 "Apple pay makes life convenient" 5/5 What do you like best about Apple Pay for merchants? Apple pay lets users pay for purchases on the web, inside iOS apps, and even in-store using contactless technology. It is very great, because you shouldn`t carry vash or credit cards with you. For example, if you just went for a run with your phone you can get to the supermarket Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? Sometimes it is difficult to recognize face for face id as the terminal is far Review collected by and hosted on G2.com. Recommendations to others considering Apple Pay for merchants: i would defenitely recommend Apple Pay to everyone as it works great and it can be used without carrying credits cards or cash Also it is very convenient to pay at different sites online using Face ID You can also add many cards there and choose the one to be used by default If you need to use another card in Apple pay you can easily switch between them Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? I can Send & Receive Money, i like that it works with Face id, passcode, touch id Authentication Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![AYUB A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AYUB A.") AA AYUB A. Mid-Market (51-1000 emp.) 7/3/2020 Business partner of the seller or seller's competitor, not included in G2 scores. "Amazing Experience" 5/5 What do you like best about Apple Pay for merchants? The absolute simplicity of it all. I can just sign up, add a card and boom I’m set up w/ Apple Pay. Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? The secrecy. I understand people like privacy but I prefer knowing the exact digits on my card. That’s just me. Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? None. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") UR Verified User in Retail Enterprise (\> 1000 emp.) 11/16/2019 "ApplePay is close to being perfect " 3/5 What do you like best about Apple Pay for merchants? Love that Apple Pay is really secure way to pay online, as card details have been stored in the in Apple wallet it makes app online purchases safer and trouble free. No need enter debit or credit card details on third party websites. Fingerprint makes it more secure incase device is lost or stolen. Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? There is at times a clear lack for retail locations that support Apple Pay. One even claiming they do it with a cap of £30? . This may have been said due to the confusion between contactless cards which has a cap of £30. Clients and retailers lack the knowledge of Apple Pay or can sometimes find it difficult to differentiate between the two which can cause issues at the point of sale. Also there are times that the system declines payment when the physical card gets accepted. Review collected by and hosted on G2.com. Recommendations to others considering Apple Pay for merchants: Making quick and easy purchases is one of the obvious benefits of Apple Pay, but this type of payment method will be the norm so you might want to switch over now rather than later. Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? Solving issues like keeping track of spending. Getting notifications explaining what has been spent can help budget or atleast alert and confirm that payment has been made. Time is saved entering card details at multiple site or having to carry physical card around which can reduce theft/fraud. Review collected by and hosted on G2.com. Show More 11/17/2019 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Anna-Lena W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anna-Lena W.") AW Anna-Lena W. Office Manager Consumer Services Enterprise (\> 1000 emp.) 11/13/2019 "I love Apple Pay!" 5/5 What do you like best about Apple Pay for merchants? I have always been an iPhone user, so it’s super convenient for me to be able to pay using the device that’s almost always in my hands. Plus it’s super easy to access your Wallet, just push the power button twice rather quickly, and then hold your phone up to the card reader. Almost instant you paid for your items. I love everything about it. Not having to open a wallet, dealing with change, all of it! Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? I wish Apple Pay was a universal thing. I know they’re hoping to get to that point but right now there’s still slight confusion on where I can use Apple Pay and where not. Plus some places I can use Apple Pay but it’s not advertised enough so you’re not sure while you’re standing at the register. Apple should tell stores to place a rather large sticker near every card reader that says we accept Apple Pay. Also, although I’ve never encountered any fees associated with using Apple Pay, I’ve heard there is such a thing which is also not a positive thing but understandable. Review collected by and hosted on G2.com. Recommendations to others considering Apple Pay for merchants: If you have an iPhone, there’s no reason why you shouldn’t be using Apple Pay and taking advantage of the Wallet feature. Make sure you load the card that you want to mainly pay with, such as I have my credit card loaded. Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? I don’t have to take out my wallet or deal with physical money. It would take me longer to make with physical money then it does with Apple Pay so the main benefit for me is how quick and easy it is to use. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Shivam R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shivam R.") SR Shivam R. Research Assistant Hospital & Health Care Enterprise (\> 1000 emp.) 11/2/2019 "So quick and easy!" 5/5 What do you like best about Apple Pay for merchants? The fact that it takes just a second or two to pay when using apple pay, compared to using a card with a chip and having to wait 10 seconds is in itself such a benefit. This allows the whole transaction to complete faster, the line/wait to be shorter and just less hassle overall. I like how apple has continued to improve apple pay to make it more secure, easier to use and quicker over the years. Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? To be frank, there is nothing about Apple Pay that I dislike or even had issues with and I have been using it for almost 2-3 years. Review collected by and hosted on G2.com. Recommendations to others considering Apple Pay for merchants: Must use Apple Pay as opposed to using a chip or swiping a card. It is so much easier and secure as you are not handing anyone your credit card and your card information is not able to be seen by anyone. Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? Apple Pay has allowed me to get more cash back on my work purchases through the new apple card that was released and this 2% really adds up and makes a difference. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Religious Institutions](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Religious Institutions") UR Verified User in Religious Institutions Small-Business (50 or fewer emp.) 10/29/2019 "The Best Phone Has an Ok Credit Card" 5/5 What do you like best about Apple Pay for merchants? I love my iPhone, and the integration with the credit card within the wallet app is unparalleled. Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? I wish I could create custom categories or tags for my purchases. There are other budgeting apps that can do this, but if the wallet app did this natively, that would be great. You can suggest edits for the purchases, but then it changes that store's category completely. For example, I sometimes buy groceries from Wal-Mart, but other times I buy toilet paper. Those two are not in the same category (at least in my mind). I would love the ability to customize categories. Review collected by and hosted on G2.com. Recommendations to others considering Apple Pay for merchants: Simple. Very simple to use. Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? I'm not solving any real problems. The credit card is ok. The cash back benefits are ok. The two main benefits are: (1) I don't need another app to download; and (2) I can text for my support. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Stephen M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephen M.") SM Stephen M. Senior Product Manager, Hayu Mid-Market (51-1000 emp.) 4/7/2020 "Easy to use and simple to set up" 4.5/5 What do you like best about Apple Pay for merchants? The set up process is very straight forward (UK user), as you can scan you debit/credit card and Apple does the rest! You can also use Apple Pay in some stores over the £30 limit on contactless. Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? There is very little to dislike with Apple Pay! Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? Being able to pay for things without the need to carry your wallet with you everywhere you go! Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Apparel & Fashion](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Apparel & Fashion") UA Verified User in Apparel & Fashion Small-Business (50 or fewer emp.) 6/9/2020 "Apple Pay Overview" 3.5/5 What do you like best about Apple Pay for merchants? All my cards in one place. Very easy backup plan if you leave your cards in the car often like I do. Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? Not accepted everywhere. Places are slowly updating and getting the software. Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? I get to have all my cards on me even when I don’t want to bring the physical card with me. This helps if I’m wearing something that doesn’t allow for a large purse. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Consumer Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Goods") UC Verified User in Consumer Goods Small-Business (50 or fewer emp.) 11/13/2019 "Extremely easy to use! " 5/5 What do you like best about Apple Pay for merchants? I love how easy Apple Pay makes it to set up your cards, debit or credit, to pay for products and services that accept it. It’s quick, versatile and convenient. Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? I don’t like how it’s hard to correct your card or set it back up if you’re card doesn’t go through. It gives you an error notification and the only way I’ve found out to edit it and correct it is through the website. Review collected by and hosted on G2.com. Recommendations to others considering Apple Pay for merchants: Apple Pay has made payments so much easier for me! It’s easy and quick to install and set up and convenient when at the store or shopping online. Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? I have no problems with Apple Pay and have realized how convenient it is to have Apple Pay on my phone. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Mid-Market (51-1000 emp.) 11/12/2019 "Apply pay - best cardless pay system " 4.5/5 What do you like best about Apple Pay for merchants? Able to pay without having possession of card. Setting up is easy, linking multiple cards is possible. Quick and easy way to pay from a trusted brand and secure payments with latest technology. Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? Payment does not reflect quickly on banking statement. Money can take time to leave account. Payment not always successful on first attempt , this can cause problems between business and clients if client believes they have paid but not come through on system. Review collected by and hosted on G2.com. Recommendations to others considering Apple Pay for merchants: Apply pay is an amazing method of pay. Overcomes bank restrictions on cards. Best Contactless way to pay. Definitely worth considering for anyone thinking about using Apply pay. Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? Quick methods of payment. Seamless way to pay on the go. No cap like banking cards for contactless payments. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ## Questions about Apple Pay for merchants? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Apple Pay for merchants ](https://www.g2.com/products/apple-pay-for-merchants/discussions/new) GU Guest User What is Apple Pay for merchants used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-apple-pay-for-merchants-used-for) ![David L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David L.") DL David Lopez • Last activity about 5 years ago Why isn’t Apple Pay available everywhere? 1 Upvote 4 [ Join the conversation ](https://www.g2.com/discussions/34942-why-isn-t-apple-pay-available-everywhere) [ View all Discussions ](https://www.g2.com/products/apple-pay-for-merchants/discuss) ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. [ View More Pricing Information ](https://www.g2.com/products/apple-pay-for-merchants/pricing) Apple Pay for merchants Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_33722911aa5de05113e3d3acb9ecabab/paypal.png "Product Avatar Image") PayPal Payments 4.4/5(2,748) [ Compare Now ](https://www.g2.com/compare/apple-pay-for-merchants-vs-paypal) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_996ede194dfb488078e0b192c69baa1d/amazon-pay.jpg "Product Avatar Image") Amazon Pay for Business 4.5/5(587) [ Compare Now ](https://www.g2.com/compare/amazon-pay-for-business-vs-apple-pay-for-merchants) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_31592fce7608d0195caded679c179bfa/stripe-connect.jpeg "Product Avatar Image") Stripe Connect 4.3/5(249) [ Compare Now ](https://www.g2.com/compare/apple-pay-for-merchants-vs-stripe-connect) ##### ##### Apple Pay for merchants Features Payment Options Coupons, Discounts, Promotions, and Gift Cards Recurring Billing Instant Payment Administration Reporting/Dashboards User, Role, and Access Management Payout Time Security Fraud Protection Tools Data Tokenization Two-Factor Authentication Development Customization (Fields, Objects, and Layouts) [ View More Features ](https://www.g2.com/products/apple-pay-for-merchants/features) ## Work at Apple? 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