--- title: Apple Pay for merchants Reviews meta\_title: 'Apple Pay for merchants Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 138 reviews by the users' company size, role or industry to find out how Apple Pay for merchants works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 138 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Payment url: https://www.g2.com/categories/payment --- # Apple Pay for merchants Reviews & Product Details Apple Pay for merchants is a secure and convenient payment solution that enables businesses to accept contactless payments using Apple devices. With Apple Pay, merchants can offer customers a seamless checkout experience, whether in-store, online, or within apps. This service supports a wide range of payment methods, including credit and debit cards, Apple Cash, and other digital wallets, facilitating quick and efficient transactions. Key Features and Functionality: - Contactless Payments: Accept payments from customers using iPhone, Apple Watch, or other contactless-enabled devices, enhancing the speed and convenience of transactions. - Tap to Pay on iPhone: Merchants can use their iPhone to accept contactless payments without additional hardware. By leveraging the Tap to Pay feature, businesses can process payments directly through their device, simplifying the point-of-sale setup. - Integration with Payment Platforms: Apple Pay integrates with various payment platforms and apps, allowing merchants to incorporate it into their existing payment systems seamlessly. - Enhanced Security: Utilizing advanced security features like Face ID, Touch ID, and device-specific numbers, Apple Pay ensures that each transaction is secure and that customer payment information remains private. - Broad Acceptance: Apple Pay is accepted at a vast number of retail locations, apps, and websites, providing merchants with a versatile payment solution that meets the needs of a diverse customer base. Primary Value and Solutions Provided: Apple Pay addresses the need for a fast, secure, and user-friendly payment method in today's digital economy. For merchants, it simplifies the payment process by eliminating the need for physical cards and reducing transaction times. The integration of Tap to Pay on iPhone allows businesses to accept payments without investing in additional hardware, making it an ideal solution for small to medium-sized enterprises seeking cost-effective payment options. Furthermore, Apple Pay's robust security measures protect both merchants and customers from potential fraud, fostering trust and reliability in every transaction. * * * Seller [Apple](https://www.g2.com/sellers/apple) Discussions [Apple Pay for merchants Community](https://www.g2.com/products/apple-pay-for-merchants/discuss) Solution Type Best-of-Breed Show More ## Value at a Glance Averages based on real user reviews. ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/apple-pay-for-merchants/pricing) ## Top-Rated Alternatives [ ![PayPal Payments](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "PayPal Payments") PayPal Payments 4.4/5(2,748) ](https://www.g2.com/products/paypal/reviews) [ ![Stripe Connect](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stripe Connect") Stripe Connect 4.3/5(249) ](https://www.g2.com/products/stripe-connect/reviews) [ ![Payoneer](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Payoneer") Payoneer 3.2/5(374) ](https://www.g2.com/products/payoneer/reviews) [ View All Alternatives ](https://www.g2.com/products/apple-pay-for-merchants/competitors/alternatives) ## User Insights Average based on 138 real user reviews. Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Nicholas M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nicholas M.") NM Nicholas M. Mr. Enterprise (\> 1000 emp.) 9/25/2019 "Pay way for Apple Pay " 5/5 What do you like best about Apple Pay for merchants? I love that this feature is available for Apple products and on websites including stores. Also it’s cashless, so Apple Pay is easy and it works with every single of my Apple devices that use every day and I can make contactless, secure purchases in stores like Starbucks , and apps and on websites I can even send it through iMessage. Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? That it doesn’t work with android products. When I use Apple Cash, you have to be 18 years or up just to use it. However such colleagues and students are below 18 and have a bank account Review collected by and hosted on G2.com. Recommendations to others considering Apple Pay for merchants: When you use Apple Pay , it will change your life and become safer during the pandemic Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? Using Apple products creative solutions in businesses During the Pandemic, we can use Apple Pay for making transactions in stores or online. Review collected by and hosted on G2.com. Show More 12/18/2020 Validated ReviewerIncentivizedSource: G2 Gives Campaign ![Alex G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alex G.") AG Alex G. GM Small-Business (50 or fewer emp.) 3/5/2021 "Just Integrating" 4/5 What do you like best about Apple Pay for merchants? The best part about Apple pay is how it streamlines the checkout process for our customers. The quicker the shopping cart checkout process higher the close rate you will have. Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? The integration process is tedious and requires a decent amount of time to complete compared to other common gateways but we believe the net return was worth in the integrations costs. Review collected by and hosted on G2.com. Recommendations to others considering Apple Pay for merchants: integration requires a little legwork but worth the investment overall. Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? Overall Apple Pay will allow us to decrease the overall checkout time for our customers able to use Apple Pay. Decreases barriers at checkout. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![David L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David L.") DL David L. Owner Small-Business (50 or fewer emp.) 12/15/2020 "An every day must have!" 4.5/5 What do you like best about Apple Pay for merchants? Apple Pay is easy to use, fast and in this time of Covid19 every store should have it available. Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? That it’s not available everywhere I shop. I would give it a 10 if it wasn’t for that. It would be nice if more stores adopted this method. Especially grocery stores. Review collected by and hosted on G2.com. Recommendations to others considering Apple Pay for merchants: I highly recommend using Apple Pay. It’s easy to use and very convenient. No need to worry about sople stealing your credit card number. Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? I am able to use Apple Pay to make purchases, receive money from customers and friends and also to send money. Review collected by and hosted on G2.com. Show More 6/19/2022 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Stijn H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stijn H.") SH Stijn H. Small-Business (50 or fewer emp.) 10/19/2020 "Apple pay, a very handy program to pay" 4.5/5 What do you like best about Apple Pay for merchants? That you can literally pay with only your phone/apple watch, you just hold your apple watch/iphone to a pin device and it pays with only your phone/apple watch. Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? What I dislike is that you have to press the on/off button twice to enable apple pay and there could be easier ways, but then its also easier for other people to use your apple pay ofcourse but they should at least give you the option to be avle to change it. Review collected by and hosted on G2.com. Recommendations to others considering Apple Pay for merchants: Just set up your card on apple pay because it is way easier then having to get your card every time. Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? The problems that I am s Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Banking](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Banking") UB Verified User in Banking Small-Business (50 or fewer emp.) 9/30/2020 "Good bye credit cards!" 5/5 What do you like best about Apple Pay for merchants? Payments have never been as simple and convenient as with apple pay before, especially in times of social distancing and fear of unnecessary touching of the keys on the payment device. The app is super secure and doesn't work unless authenticated using a touch ID. Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? Well, I don't dislike anything as such, but I would love to have an additional provision that provides a detailed history and summary of the payments. That's the only thing which I feel is what is keeping apple pay becoming the best NFC payment app. Review collected by and hosted on G2.com. Recommendations to others considering Apple Pay for merchants: Well, it's about time you get rid of your cards and all you need anywhere you go is you apple pay. Apple pay can be used in almost 90% of the places where one would need to make payments. Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? Minimal contact payments, which are a crucial thing in today's pandemic times. In fact, I wasn't even using apple pay until I was galvanized to do so by the pandemic. So yeah, cheers to that! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") UF Verified User in Financial Services Mid-Market (51-1000 emp.) 8/5/2019 "Apple Pay" 4/5 What do you like best about Apple Pay for merchants? Easy payments to people or at specific stores. Online shopping is easier. This is accepted at more places. Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? Not a lot of sites accept it yet. So once it is accepted in more locations it could have potential. Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? Quick payments and easy charging. Review collected by and hosted on G2.com. Show More 7/6/2021 Validated ReviewerIncentivizedSource: G2 invite GH Grace H. Dr Small-Business (50 or fewer emp.) 11/6/2020 "Quick and easy" 4/5 What do you like best about Apple Pay for merchants? Easy to use, and I like that your phone receives a text after with how much you spent Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? On new iPhones with facial recognition - it doesn’t recognise you with a mask on. As such, you then pay via your pin code. This makes it easier to steal, compared to finger print on previous models Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? Much quicker to pay for things online. Also small retailers eg at craft fairs have Apple Pay receivers, which is helpful for those like me who Don’t carry cash Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 6/1/2021 "It is easy and secure to do mobiles transaction" 4.5/5 What do you like best about Apple Pay for merchants? Cardless, paperless and highly secured transaction. Transaction settlement are real quick. Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? Apple Pay work only in iOS devices and does not support other non iOS devices. Review collected by and hosted on G2.com. Recommendations to others considering Apple Pay for merchants: Transaction settlement are quick, accounting is available online and paperless Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? Transaction is sure and contactless which is very helpful in current COVID pandemic Review collected by and hosted on G2.com. Show More 6/4/2021 Validated ReviewerIncentivizedSource: G2 invite ![Bryan G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bryan G.") BG Bryan G. Technical Support Representative Small-Business (50 or fewer emp.) 10/19/2020 "Convenient, Secure, and Always with You" 5/5 What do you like best about Apple Pay for merchants? My favorite thing about Apple pay is that it is always with you. If you forget your wallet, you can still make purchases with your phone. It also lets you add all of your cards from debit cards to credit cards. Its security is also top-notch and I can with apple pay on websites from my phone. Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? Not every store has the technology to do apple pay so there may be times when you will have to use physical cards. Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? I can take out money from ATMs using Apple pay. It makes it easier and more secure because if a scammer has put in a card skimmer they won't be able to access my card data via apple pay. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Automotive](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Automotive") UA Verified User in Automotive Small-Business (50 or fewer emp.) 7/28/2020 "Quick, convenient, and trusted" 4.5/5 What do you like best about Apple Pay for merchants? This is a quick, convenient, and trusted method to accept and make payments when it is an option. Apple is a trusted company that takes security and personal information seriously so customers are less nervous and more trusting with making payments using this method. In many cases if the customer already has a card set up on their iPhone then the payment is very quick and easy. Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? The main issue with apple pay is many stores are not set up to accept apple pay yet. So its not yet a perfect solution where you can go out shopping and make payments without bringing your wallet or credit cards to use for backup in case the vendor does not accept payments yet Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? Customers may not always have their wallets or credit card with them, but they almost always have their phones. So this way they can make payments quickly and easily even if they dont have their credit cards or wallets on them. There is also a very low chance of fraudulent orders using apple pay. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Questions about Apple Pay for merchants? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Apple Pay for merchants ](https://www.g2.com/products/apple-pay-for-merchants/discussions/new) GU Guest User What is Apple Pay for merchants used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-apple-pay-for-merchants-used-for) ![David L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David L.") DL David Lopez • Last activity about 5 years ago Why isn’t Apple Pay available everywhere? 1 Upvote 4 [ Join the conversation ](https://www.g2.com/discussions/34942-why-isn-t-apple-pay-available-everywhere) [ View all Discussions ](https://www.g2.com/products/apple-pay-for-merchants/discuss) ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. [ View More Pricing Information ](https://www.g2.com/products/apple-pay-for-merchants/pricing) Apple Pay for merchants Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_33722911aa5de05113e3d3acb9ecabab/paypal.png "Product Avatar Image") PayPal Payments 4.4/5(2,748) [ Compare Now ](https://www.g2.com/compare/apple-pay-for-merchants-vs-paypal) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_996ede194dfb488078e0b192c69baa1d/amazon-pay.jpg "Product Avatar Image") Amazon Pay for Business 4.5/5(587) [ Compare Now ](https://www.g2.com/compare/amazon-pay-for-business-vs-apple-pay-for-merchants) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_31592fce7608d0195caded679c179bfa/stripe-connect.jpeg "Product Avatar Image") Stripe Connect 4.3/5(249) [ Compare Now ](https://www.g2.com/compare/apple-pay-for-merchants-vs-stripe-connect) ##### ##### Apple Pay for merchants Features Payment Options Coupons, Discounts, Promotions, and Gift Cards Recurring Billing Instant Payment Administration Reporting/Dashboards User, Role, and Access Management Payout Time Security Fraud Protection Tools Data Tokenization Two-Factor Authentication Development Customization (Fields, Objects, and Layouts) [ View More Features ](https://www.g2.com/products/apple-pay-for-merchants/features) ## Work at Apple? 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