--- title: Apple Pay for merchants Reviews meta\_title: 'Apple Pay for merchants Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 138 reviews by the users' company size, role or industry to find out how Apple Pay for merchants works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 138 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Payment url: https://www.g2.com/categories/payment --- # Apple Pay for merchants Reviews & Product Details Apple Pay for merchants is a secure and convenient payment solution that enables businesses to accept contactless payments using Apple devices. With Apple Pay, merchants can offer customers a seamless checkout experience, whether in-store, online, or within apps. This service supports a wide range of payment methods, including credit and debit cards, Apple Cash, and other digital wallets, facilitating quick and efficient transactions. Key Features and Functionality: - Contactless Payments: Accept payments from customers using iPhone, Apple Watch, or other contactless-enabled devices, enhancing the speed and convenience of transactions. - Tap to Pay on iPhone: Merchants can use their iPhone to accept contactless payments without additional hardware. By leveraging the Tap to Pay feature, businesses can process payments directly through their device, simplifying the point-of-sale setup. - Integration with Payment Platforms: Apple Pay integrates with various payment platforms and apps, allowing merchants to incorporate it into their existing payment systems seamlessly. - Enhanced Security: Utilizing advanced security features like Face ID, Touch ID, and device-specific numbers, Apple Pay ensures that each transaction is secure and that customer payment information remains private. - Broad Acceptance: Apple Pay is accepted at a vast number of retail locations, apps, and websites, providing merchants with a versatile payment solution that meets the needs of a diverse customer base. Primary Value and Solutions Provided: Apple Pay addresses the need for a fast, secure, and user-friendly payment method in today's digital economy. For merchants, it simplifies the payment process by eliminating the need for physical cards and reducing transaction times. The integration of Tap to Pay on iPhone allows businesses to accept payments without investing in additional hardware, making it an ideal solution for small to medium-sized enterprises seeking cost-effective payment options. Furthermore, Apple Pay's robust security measures protect both merchants and customers from potential fraud, fostering trust and reliability in every transaction. * * * Seller [Apple](https://www.g2.com/sellers/apple) Discussions [Apple Pay for merchants Community](https://www.g2.com/products/apple-pay-for-merchants/discuss) Solution Type Best-of-Breed Show More ## Value at a Glance Averages based on real user reviews. ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/apple-pay-for-merchants/pricing) ## Top-Rated Alternatives [ ![PayPal Payments](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "PayPal Payments") PayPal Payments 4.4/5(2,747) ](https://www.g2.com/products/paypal/reviews) [ ![Stripe Connect](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stripe Connect") Stripe Connect 4.3/5(249) ](https://www.g2.com/products/stripe-connect/reviews) [ ![Payoneer](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Payoneer") Payoneer 3.2/5(374) ](https://www.g2.com/products/payoneer/reviews) [ View All Alternatives ](https://www.g2.com/products/apple-pay-for-merchants/competitors/alternatives) ## User Insights Average based on 138 real user reviews. Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) DP Deepak P. Hotel Manager Mid-Market (51-1000 emp.) 10/5/2021 "Prime online payment application for ios users" 4.5/5 What do you like best about Apple Pay for merchants? Apple pay's dashboard is very classy and user interface is also very attractive. It allows multiple currency for payments and billing and it also allows credit and debit both cards. Very quick and instant payment or if there is any payment dispute accurs then refund will comes very fast. Here we can also split payments and apple pay gives many rewards,cashbacks, offers and gift cards on each transactions. This software provides us two steps authentication so there is no issue with security because safety and security is Apple's first priority. There are many features and options who helps us in e-commerce facilities. Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? Apple is a brand name and they provides a very luxurious facilities so there is no issues with there service. Everything thing is up to date and well organized. Review collected by and hosted on G2.com. Recommendations to others considering Apple Pay for merchants: If you are an ios user then only use it because this only support in apple mobile and quality of support is very good. I highly recommend this application because this will provides you very classic features. The security is also very important aspect so i recommend apple pay Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? In our organization we use it for bills payment. In our hotel many customers does not have cash or same currency for bills payment . With apple pay they can securily pay there amount and we also provide some additional discount to them for online transactions. It is very quick way for making transaction or bills payment rather then cash payment or any other mode. At personal level u also use it for many kind of daily transactions like bills payment, at petrol pumps , at shopping malls etc. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Steven R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Steven R.") SR Steven R. Principal & Creative Director Mid-Market (51-1000 emp.) 11/23/2021 "Exceptionally easy to use, more stores coming online each day" 5/5 What do you like best about Apple Pay for merchants? I use a phone case wallet, which can only hold 3 cards. Apple Pay allows me to keep most of my charge cards within the app so, unless I am somewhere that does not take it, it is like having my entire wallet with me. Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? There are fewer brick and mortar stores taking Apple Pay than there should be, in my opinion (WalMart being a glaring omission.) But I see new stores coming online with Apple Pay all the time, so I don't think this is a long term problem. Review collected by and hosted on G2.com. Recommendations to others considering Apple Pay for merchants: I would say to use both this and Goggle pay to cover both of the main phone based payment solutions. Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? The ability to take my cards (and purchasing power) wherever without physically hauling around a big, cumbersome wallet. In addition, it is much harder to lose a card if you don't have it with you physically. The app provides security in that way. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite AS Anes S. Manager Small-Business (50 or fewer emp.) 1/12/2022 "Best payment option on the market" 5/5 What do you like best about Apple Pay for merchants? The most likely thing about apple pay is that apple can hide your credit card information from the merchant. So you will have complete privacy, and nobody can steal your data. Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? I wouldn't say I like only the availability. Apple pay is not available in all countries, and every bank does not approve it. You have a certain amount of credit and debit cards accepted by apple pay. Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? I am paying for everything with apple pay, where it is acceptable.The main benefit would be the amount of the privacy you get with apple pay as I said earlier the apple pay is just secure to use, nobody is collecting any of youre data. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Staffing and Recruiting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Staffing and Recruiting") US Verified User in Staffing and Recruiting Small-Business (50 or fewer emp.) 3/14/2022 "Great resource." 5/5 What do you like best about Apple Pay for merchants? I like how practical and easy it is to use. We can quickly pay for things without having to grab our card. Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? Sometimes it freezes and it gives you error messages when trying to pay, but the error message doesn't specifically says what is wrong. Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? It's very convenient and safe. Only the apple pay user has access to it and it's hard to hack or steal it. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Esmeralda T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Esmeralda T.") ET Esmeralda T. Sales advocate Small-Business (50 or fewer emp.) 7/9/2020 "Very useful" 5/5 What do you like best about Apple Pay for merchants? I love how fast you can send and request money with friends and family! Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? One thing I don’t love so much is that you have to either wait to transfer money to your bank or pay a small fee. Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? One huge benefit from Apple Pay is that I can use my phone anywhere to pay. Review collected by and hosted on G2.com. Show More 1/9/2022 Validated ReviewerSource: Organic OP Oksana P. Assistant Manager Small-Business (50 or fewer emp.) 8/8/2021 "A clean and simple payment tool" 4/5 What do you like best about Apple Pay for merchants? It's very easy to accept payments through Apple Pay - all you need is a phone or a watch - no chip malfunctions, to swipe or insert dilemmas. Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? The fees are as high as for credit cards, and they add up quickly, but that's the price to pay for the convenience and speed. Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? We accept Apple Pay as one of the contactless payment methods through Quickbooks Payments, Square, and Paypal Merchant Solutions. We realize that more and more customers like the contactless payment methods, especially when they're on the go and don't have their wallets on them. Review collected by and hosted on G2.com. Show More 8/16/2021 Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") UF Verified User in Financial Services Small-Business (50 or fewer emp.) 4/2/2019 "Better than it’s competitors " 5/5 What do you like best about Apple Pay for merchants? The ease of sending and receiving money through a simple message Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? Not accessible for those who don’t have an Apple product Review collected by and hosted on G2.com. Recommendations to others considering Apple Pay for merchants: easy platform Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? Sending money to colleagues or receiving money from clients on the go who want to make sure payment is received quick Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 Icon 6/17/2024 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Emily B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emily B.") EB Emily B. Associate Small-Business (50 or fewer emp.) 12/28/2020 "Apple Pay Review" 4.5/5 Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 11/18/2021 "Easy Option for Payments" 5/5 What do you like best about Apple Pay for merchants? It's an easy payment option to offer to customers! Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? I do not have any dislikes thus far; apple pay has been straightforward and efficient! Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? Offering apple pay as a payment option makes it more effortless and seamless for customers when placing their order. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Steve R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Steve R.") SR Steve R. National BIM/VDC Manager Enterprise (\> 1000 emp.) 9/22/2020 "Pay Anywhere!!!" 4/5 What do you like best about Apple Pay for merchants? I like that it is available and with me wherever I go. It is convenient to not have to carry a wallet with you everywhere. It makes paying at a store or online very quick and simple. You never have to worry about the magnetic strip or chip wearing out either. I was skeptical when it first came out but I have seen recently that thinking that way was a little unfounded. I am happy to use Apple Pay now. Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? I have run into an issue a couple of times when my card was up for renewal and/or I was upgrading my devices where it was a little tempermental when it came to updating my information. It ended up that I had to do a combination of on the computer and then on my device and even then it was still finicky. I think in the end I had to completely remove it and then re enter it. Again it was a little annoying but all in all I have no complaints. Review collected by and hosted on G2.com. Recommendations to others considering Apple Pay for merchants: As much as you can make sure that all your information is entered correctly and linked with all import accounts, otherwise it can be cumbersome to deal with. Every once in while take a look at what you are paying with Apple Pay and what Automatic payments you may have set up. Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? Again the main problem that I am solving by using Apple Pay is not having to carry a wallet with me. Just one less thing to worry about losing. The other benefit that I like about it is because a lot is being done with my phone these days, because it is in my Apple Wallet, any online purchases I do not have to pull out my card or memorize the card information and that makes shopping online much more convenient. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ## Questions about Apple Pay for merchants? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Apple Pay for merchants ](https://www.g2.com/products/apple-pay-for-merchants/discussions/new) ![David L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David L.") DL David Lopez • Last activity about 5 years ago Why isn’t Apple Pay available everywhere? 1 Upvote 4 [ Join the conversation ](https://www.g2.com/discussions/34942-why-isn-t-apple-pay-available-everywhere) GU Guest User What is Apple Pay for merchants used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-apple-pay-for-merchants-used-for) [ View all Discussions ](https://www.g2.com/products/apple-pay-for-merchants/discuss) ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. [ View More Pricing Information ](https://www.g2.com/products/apple-pay-for-merchants/pricing) Apple Pay for merchants Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_33722911aa5de05113e3d3acb9ecabab/paypal.png "Product Avatar Image") PayPal Payments 4.4/5(2,747) [ Compare Now ](https://www.g2.com/compare/apple-pay-for-merchants-vs-paypal) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_996ede194dfb488078e0b192c69baa1d/amazon-pay.jpg "Product Avatar Image") Amazon Pay for Business 4.5/5(587) [ Compare Now ](https://www.g2.com/compare/amazon-pay-for-business-vs-apple-pay-for-merchants) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_31592fce7608d0195caded679c179bfa/stripe-connect.jpeg "Product Avatar Image") Stripe Connect 4.3/5(249) [ Compare Now ](https://www.g2.com/compare/apple-pay-for-merchants-vs-stripe-connect) ##### ##### Apple Pay for merchants Features Payment Options Coupons, Discounts, Promotions, and Gift Cards Recurring Billing Instant Payment Administration Reporting/Dashboards User, Role, and Access Management Payout Time Security Fraud Protection Tools Data Tokenization Two-Factor Authentication Development Customization (Fields, Objects, and Layouts) [ View More Features ](https://www.g2.com/products/apple-pay-for-merchants/features) ## Work at Apple? 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