--- title: Apple Pay for merchants Reviews meta\_title: 'Apple Pay for merchants Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 138 reviews by the users' company size, role or industry to find out how Apple Pay for merchants works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 138 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Payment url: https://www.g2.com/categories/payment --- # Apple Pay for merchants Reviews & Product Details Apple Pay for merchants is a secure and convenient payment solution that enables businesses to accept contactless payments using Apple devices. With Apple Pay, merchants can offer customers a seamless checkout experience, whether in-store, online, or within apps. This service supports a wide range of payment methods, including credit and debit cards, Apple Cash, and other digital wallets, facilitating quick and efficient transactions. Key Features and Functionality: - Contactless Payments: Accept payments from customers using iPhone, Apple Watch, or other contactless-enabled devices, enhancing the speed and convenience of transactions. - Tap to Pay on iPhone: Merchants can use their iPhone to accept contactless payments without additional hardware. By leveraging the Tap to Pay feature, businesses can process payments directly through their device, simplifying the point-of-sale setup. - Integration with Payment Platforms: Apple Pay integrates with various payment platforms and apps, allowing merchants to incorporate it into their existing payment systems seamlessly. - Enhanced Security: Utilizing advanced security features like Face ID, Touch ID, and device-specific numbers, Apple Pay ensures that each transaction is secure and that customer payment information remains private. - Broad Acceptance: Apple Pay is accepted at a vast number of retail locations, apps, and websites, providing merchants with a versatile payment solution that meets the needs of a diverse customer base. Primary Value and Solutions Provided: Apple Pay addresses the need for a fast, secure, and user-friendly payment method in today's digital economy. For merchants, it simplifies the payment process by eliminating the need for physical cards and reducing transaction times. The integration of Tap to Pay on iPhone allows businesses to accept payments without investing in additional hardware, making it an ideal solution for small to medium-sized enterprises seeking cost-effective payment options. Furthermore, Apple Pay's robust security measures protect both merchants and customers from potential fraud, fostering trust and reliability in every transaction. * * * Seller [Apple](https://www.g2.com/sellers/apple) Discussions [Apple Pay for merchants Community](https://www.g2.com/products/apple-pay-for-merchants/discuss) Solution Type Best-of-Breed Show More ## Value at a Glance Averages based on real user reviews. ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/apple-pay-for-merchants/pricing) ## Top-Rated Alternatives [ ![PayPal Payments](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "PayPal Payments") PayPal Payments 4.4/5(2,748) ](https://www.g2.com/products/paypal/reviews) [ ![Stripe Connect](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stripe Connect") Stripe Connect 4.3/5(249) ](https://www.g2.com/products/stripe-connect/reviews) [ ![Payoneer](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Payoneer") Payoneer 3.2/5(374) ](https://www.g2.com/products/payoneer/reviews) [ View All Alternatives ](https://www.g2.com/products/apple-pay-for-merchants/competitors/alternatives) ## User Insights Average based on 138 real user reviews. Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Verified User in Consumer Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Services") AC Verified User in Consumer Services Small-Business (50 or fewer emp.) 9/8/2019 "Simple Transaction Processing On The Go " 5/5 What do you like best about Apple Pay for merchants? I user Apple Pay as a Payer (rather than seller or money receiver). It’s so effective that I’ve had to start remembering where I left my wallet. Easy to manage company cards versus personal etc. Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? Sometimes hard to access when fumbling at the line for your phone and repeatedly pressing the home button. Would like a dedicated on-scree button. Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? Anybody can access the same card without anybody ever being able to lose it and put our account at risk. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite DG Daniel G. Assistant General Manager Small-Business (50 or fewer emp.) 4/2/2019 "Awesome convenience" 2.5/5 What do you like best about Apple Pay for merchants? I honestly enjoy the convenience of Apple Pay, for example forgetting your card, going to the bank and using your phone at the ATM and having your phone become your wallet. Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? Only downside is the lack of privacy; with so many revelations of companies selling meta data and using it to influence our decisions, it’s scary to know this happens without our knowledge. Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? Apple Pay does work with my business card. But it might be my bank and not Apple Pay. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite VA Vishal A. Digital Marketer Small-Business (50 or fewer emp.) 4/1/2019 "Best Paying platform" 5/5 What do you like best about Apple Pay for merchants? Apple is the secure way to transact online because in app purchase and online purchases we don’t need to enter our debit or credit card on other platform. We all need to enter our banking info in apple pay system which is secured with the best online security features and reliable which helps me to more safe purchasing online through apple pay. Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? There is no dislike for right now for apple pay day by day apple pay imporved their features for user benifits Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? Apple pay helps me to get better cashless payments from customers vendors and business purchases online in country and out of country which helps me to better transaction online which is more safe and reliable. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite ![Verified User in Online Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Online Media") UO Verified User in Online Media Small-Business (50 or fewer emp.) 7/29/2019 "Thanks to Apple Pay, all of my cards are in one place. " 5/5 What do you like best about Apple Pay for merchants? I love being able to whip my phone out and make a purchase using face recognition. It’s fast and convenient. Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? There are still a lot of vendors who don’t accept Apple Pay. I wish every company would accept it. Review collected by and hosted on G2.com. Recommendations to others considering Apple Pay for merchants: If you use it as your wallet. Put the all your cards and bank accounts I’m there and use it as way to keep track your spending. As a vendor, accept Apple Pay a way of processing payments. It’s not as intimidating as it seems Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? It makes shopping in person and online fast and simple. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Music](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Music") UM Verified User in Music Small-Business (50 or fewer emp.) 4/1/2019 "ApplePay Allows You to Go Contactless" 5/5 What do you like best about Apple Pay for merchants? As an independent contractor who has opted not to invest in a credit card reader, Apple Pay allows me to quickly and easily accept and make instant payments from clients and fellow independent contractors using whatever source is most convenient - even Cash thanks to the introduction of this new feature. I know I myself find it a pain to remember to bring my check book along with me, and while there are lots of payment apps, Apple Pay is more accessible to a broader range of clients who may only use one app or another, or be unfamiliar with payment apps altogether, since Apple Pay can be used in a greater variety of ways by anyone with access to a smart phone or computer, and they can load in any and as many cards or accounts they so choose, which are subsequently clearly displayed in a manner that makes it easy to switch between them. However, the reason that Apple Pay has supplanted Venmo as my go to method of digital payment is actually its benefits as as user rather than a vendor. Its contactless nature, especially when traveling outside the US where this is the norm, and where I am usually running around a great deal with a lot of stuff, and wish remain as unencumbered as possible rather than juggling a whole lot of things. It keeps all my credit cards organized in one place, saving space but also mitigating the anxiety of making sure I have everything I need as I run out the door. Most significantly, it saves time spent searching through pockets and bags every time I wish to make a purchase, in a line with people waiting behind me or on my phone making a quick purchase while on the run, and even at home on my desktop. As an avid user of public transportation, however, I have particularly appreciated the time and anxiety saved by being able to use my iPhone on trains and buses that accept it as a form of payment. Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? I just wish Apple Pay was accepted in yet more locations. I wish I could use it on my local forms of public transportation, the same way I was able to use it to get around while in London. I also understand that university ID cards can be loaded into Apple Wallet, and I would very much like to be able to load my work ID card, which I do not need often, but is still required to access certain areas - it is not infrequent that I show up at a location requiring an ID for access, only to realize that I do not have it on me. Review collected by and hosted on G2.com. Recommendations to others considering Apple Pay for merchants: While Apple Pay is convenient and widely accessible on the whole, it is always good to have accept one other form of digital payment as well. Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? Apple Pay allows me to provide clients with a convenient way to pay, directly from the credit card or bank account of their choice, using their phone which is most often one's most accessible tool, but also any web browser. However, its primary value for me has been to get easily from place to place while traveling in those countries that accept it, especially given the difficulties that can arise with processing US credit cards in foreign countries. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Accounting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Accounting") AA Verified User in Accounting Mid-Market (51-1000 emp.) 8/20/2019 "Amazing form of payment " 4.5/5 What do you like best about Apple Pay for merchants? The most helpful part about Apple Pay is how easy it is to use. It is so simple and easy to access via phone the platform is excellent. Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? I do not like how I get nervous connecting it to my phone and that someone may be able to have access to my cards or company cards. Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? It has impacted my work since it makes payment and processing a lot quicker and easy for customers. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Apparel & Fashion](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Apparel & Fashion") UA Verified User in Apparel & Fashion Small-Business (50 or fewer emp.) 10/14/2019 "easy to use!" 5/5 What do you like best about Apple Pay for merchants? I like that you can have your credit card right on your phone! Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? I have not found anything that I dislike about apple pay Review collected by and hosted on G2.com. Recommendations to others considering Apple Pay for merchants: Try Apple Pay it expands your business being able to accept easy payments! Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? It makes it easy and coinvent to pay for goods! Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Sporting Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Sporting Goods") US Verified User in Sporting Goods Mid-Market (51-1000 emp.) 10/29/2019 "Its easy and secure" 5/5 What do you like best about Apple Pay for merchants? I use it where ever it can be used and it makes checkout so easy Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? I wish more stores used this then I wont carry a wallet Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? I dont have have to carry my wallet and its secure transaction Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Banking](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Banking") UB Verified User in Banking Enterprise (\> 1000 emp.) 11/13/2019 "Easy to use" 5/5 What do you like best about Apple Pay for merchants? Easy to use instead of getting you bank card out Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? Nothing much a bit hard to use sometimes Review collected by and hosted on G2.com. Recommendations to others considering Apple Pay for merchants: Use apple pay the est way to pay Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? Paying is soooo much faster Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Cosmetics](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Cosmetics") UC Verified User in Cosmetics Enterprise (\> 1000 emp.) 9/19/2019 "apple pay" 5/5 What do you like best about Apple Pay for merchants? i like the security as well as how simple it is Review collected by and hosted on G2.com. What do you dislike about Apple Pay for merchants? i don’t like that it isn’t compatible with my card and i can’t instantly deposit it, other digital pay services offer instant drop into your account. apply pay doesn’t do that for my type of card. Review collected by and hosted on G2.com. What problems is Apple Pay for merchants solving and how is that benefiting you? i’m not necessarily solving any problems it’s just more convenient Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Questions about Apple Pay for merchants? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Apple Pay for merchants ](https://www.g2.com/products/apple-pay-for-merchants/discussions/new) ![David L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David L.") DL David Lopez • Last activity about 5 years ago Why isn’t Apple Pay available everywhere? 1 Upvote 4 [ Join the conversation ](https://www.g2.com/discussions/34942-why-isn-t-apple-pay-available-everywhere) GU Guest User What is Apple Pay for merchants used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-apple-pay-for-merchants-used-for) [ View all Discussions ](https://www.g2.com/products/apple-pay-for-merchants/discuss) ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. [ View More Pricing Information ](https://www.g2.com/products/apple-pay-for-merchants/pricing) Apple Pay for merchants Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_33722911aa5de05113e3d3acb9ecabab/paypal.png "Product Avatar Image") PayPal Payments 4.4/5(2,748) [ Compare Now ](https://www.g2.com/compare/apple-pay-for-merchants-vs-paypal) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_996ede194dfb488078e0b192c69baa1d/amazon-pay.jpg "Product Avatar Image") Amazon Pay for Business 4.5/5(587) [ Compare Now ](https://www.g2.com/compare/amazon-pay-for-business-vs-apple-pay-for-merchants) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_31592fce7608d0195caded679c179bfa/stripe-connect.jpeg "Product Avatar Image") Stripe Connect 4.3/5(249) [ Compare Now ](https://www.g2.com/compare/apple-pay-for-merchants-vs-stripe-connect) ##### ##### Apple Pay for merchants Features Payment Options Coupons, Discounts, Promotions, and Gift Cards Recurring Billing Instant Payment Administration Reporting/Dashboards User, Role, and Access Management Payout Time Security Fraud Protection Tools Data Tokenization Two-Factor Authentication Development Customization (Fields, Objects, and Layouts) [ View More Features ](https://www.g2.com/products/apple-pay-for-merchants/features) ## Work at Apple? 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