[ Appier ... Reviews ](https://www.g2.com/products/appier-airis-formerly-woopra/reviews) [ Appier ... Reviews ](https://www.g2.com/products/appier-airis-formerly-woopra/reviews) # Appier AIRIS (formerly Woopra) Pricing Overview [Editedit](https://my.g2.com/appier-airis-formerly-woopra/pricings) Free Trial ## Appier AIRIS (formerly Woopra) Pricing Key Insights Last updated on Apr 30, 2026 * * * Appier AIRIS (formerly Woopra) offers **4 pricing editions** , starting from **$0** to **$5,000**. Appier AIRIS (formerly Woopra) pricing tiers are designed to support different usage levels and team sizes. Appier AIRIS (formerly Woopra) also offers a **free trial**. Compare the Appier AIRIS (formerly Woopra) pricing table below to figure out the best fit for your needs. Some plans may require you to contact **Appier** for **custom pricing**. * * * Core — $0 / 500,000 actions/month Startup — $349 / 1 million actions/month Pro — $999 / 5 million actions/month Enterprise Edition — $5,000 / Starting at 50 million actions/month Rated 4.4 / 5 \*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller. Core $0 500,000 actions/month Learn & Experiment - Journey Reports — Build and analyze the complete user journey from first touch to immersive product usage. - Trends Reports — Discover how key metrics change over time and the behaviors that drive success. - Attribution Reports — Quantify the effectiveness of various touchpoints or campaigns that lead to conversions. - Cohorts Analysis — Measure the performance of cohorts, those who share common behaviors, over time. - Retention Reports — Identify which features your customers like most and what creates stickiness in your product - People Reports — Identify users who matter most to you based on who they are and what they did. - Profiles — Real-time People Profiles reveal every action a user has taken that you're tracking. See email opens, ad clicks, feature usage and much more! - Segmentation — Segment your audience by visitor properties such as name, email, company and more. Show More Startup $349 1 million actions/month Analytics Powerhouse - Dynamic Journeys — Analyze the non-linear paths taken through each unique user journey with optional, parallel and dynamic goals. - Multiple Dimensions — Slice and dice analytics reports with multiple behavioral dimensions for comprehensive insight into the attributes driving growth. - Behavioral Segmentation — Segment users on any combination of behavior to identify the actions that drive success. - Drill-down Reporting — Drill down or filter on various data points in your reports. You can drill down to any report from Journeys, Trends, Attribution, People, and Retention Reports. - Custom Metrics — Customize your trends metrics with custom aggregations. Add constraints to your metrics or sum up revenues and quantities in a few clicks. Show More Pro $999 5 million actions/month Journey Architect - Automations — Automate your workflow with Woopra's real-time triggers, including webhooks, custom run script, integration triggers and more. - Advanced Formulas — Write custom formulas to calculate and aggregate advanced metrics for deeper insight into the user experience. - Profile Metrics — Instantly count or sum user behavior at an individual-level to identify the behaviors driving customer success. - Data Loader — Import data directly from your databases, data warehouses or 3rd-party services using Woopra's interactive Data Loader technology - Scheduled Batches — Define segments and regularly push batches of users or actions to dozens of external services. Show More Enterprise Edition $5,000 Starting at 50 million actions/month Mission Control - Custom Objects — Create profiles for users, organizations and any object that matters. Seamlessly swift the scope of your reports to any entity type. - Data Warehouse Sync — Sync your Woopra data with your favorite data warehouse for additional external reporting - Dedicated Support — Our team is at your disposal for anything you need. Show More From startup to Fortune 500, we have a plan for every company. But first, feel free to take Woopra for a spin. Pricing information for Appier AIRIS (formerly Woopra) is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Appier AIRIS (formerly Woopra) must be conducted with the seller. Pricing information was last updated on October 09, 2024 Show More ## Appier AIRIS (formerly Woopra) Pricing FAQs Generated using AI Is Appier AIRIS (formerly Woopra) free, or does it offer a free trial? Appier AIRIS (formerly Woopra) does not offer a permanent free plan, but it does provide a free trial that lets users to test the product before committing to a paid plan. Trial availability and duration may vary, so users should review the seller's official pricing page for the most current details. Who is Appier AIRIS (formerly Woopra) pricing best suited for? According to G2 reviewers, Appier AIRIS (formerly Woopra)'s pricing is best suited for mid-market companies in retail, marketing, and technology that need deep customer journey analytics. G2 users from small businesses frequently praise the free Core tier for basic tracking needs but flag the paid tiers as expensive for limited budgets. Mid-market reviewers in retail and marketing tend to find strong value in the Startup and Pro tiers for behavioral segmentation and automation. Enterprise reviewers, particularly in airlines and alternative medicine, gravitate toward the top tier for its dedicated support, data warehouse sync, and multi-source data integration capabilities. What are the key differences between the free and paid versions of Appier AIRIS (formerly Woopra)? Appier AIRIS (formerly Woopra)'s free Core tier provides foundational analytics including journey reports, trends, attribution, cohort analysis, retention, people reports, profiles, and basic segmentation. Appier AIRIS (formerly Woopra)'s paid plans unlock significantly more powerful capabilities: the $349 Startup tier adds dynamic journeys, behavioral segmentation, and drill-down reporting; the $999 Pro tier introduces automations, advanced formulas, and data loading; and the $5,000 Enterprise tier adds custom objects, data warehouse sync, and dedicated support. G2 reviewers frequently note the large pricing jump from free to paid, with one reviewer specifically flagging the leap from nothing to $999 per month as steep. ## Top-Rated Alternatives [ ![Heap by Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/88d6685d7cf4f7cc4439e35562551831/heap-by-contentsquare.svg "Heap by Contentsquare") Heap by Contentsquare 4.4/5(1,097) ](https://www.g2.com/products/heap-by-contentsquare/reviews) [ ![Mixpanel](https://images.g2crowd.com/uploads/product/hd_favicon/a8dfba5627ded732f3d6f4363d5bec06/mixpanel.svg "Mixpanel") Mixpanel 4.5/5(1,371) ](https://www.g2.com/products/mixpanel/reviews) [ ![Amplitude Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/35091843fa8b7ef42a40e8b72e65463a/amplitude-analytics.svg "Amplitude Analytics") Amplitude Analytics 4.5/5(2,975) ](https://www.g2.com/products/amplitude-analytics/reviews) [ View All Alternatives ](https://www.g2.com/products/appier-airis-formerly-woopra/competitors/alternatives) ## Appier AIRIS (formerly Woopra) Alternatives Pricing The following is a quick overview of editions offered by other [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) | Product | Price | Features | | --- | --- | --- | | ![Heap by Contentsquare](https://images.g2crowd.com/uploads/product/image/small_square/small_square_1a1e9c3a4487178e0881361329a48be9/heap-by-contentsquare.png)[Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) Free | Contact Us | Find product-market fit Up to 10K monthly sessions Core analytics charts Unlimited enrichment sources Guides integrations 6 months data history SSO | | ![Mixpanel](https://images.g2crowd.com/uploads/product/image/small_square/small_square_6f919f1812ddc78f50e9c33929ab7beb/mixpanel.png)[Mixpanel](https://www.g2.com/products/mixpanel/reviews) Free | FreePer Year | Essentials to find product-market fit 1M events / month All core report types for user journey analysis Templates to get started quickly Unlimited integrations & collaborators | | ![Amplitude Analytics](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d63327b58e9e55cbadb26d04e56bb0eb/amplitude-analytics.png)[Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) Starter | Free | Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes: Starter templates Foundational product analytics Campaign reporting Unlimited feature flags Unlimited sources & destinations | Various alternatives pricing & plans Free Trial Pricing information for the above various Appier AIRIS (formerly Woopra) alternatives is supplied by the respective software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase any of these products must be conducted with the seller. Appier AIRIS (formerly Woopra) Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_6f919f1812ddc78f50e9c33929ab7beb/mixpanel.png "Product Avatar Image") Mixpanel 4.5/5(1,371) [ Compare Now ](https://www.g2.com/compare/appier-airis-formerly-woopra-vs-mixpanel) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_1a1e9c3a4487178e0881361329a48be9/heap-by-contentsquare.png "Product Avatar Image") Heap by Contentsquare 4.4/5(1,097) [ Compare Now ](https://www.g2.com/compare/appier-airis-formerly-woopra-vs-heap-by-contentsquare) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image") Google Analytics 4.5/5(6,862) [ Compare Now ](https://www.g2.com/compare/appier-airis-formerly-woopra-vs-google-analytics) ##### Categories on G2 [Conversational Marketing](https://www.g2.com/categories/conversational-marketing)[Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics) [Conversational Marketing](https://www.g2.com/categories/conversational-marketing)[Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics)[Digital Analytics](https://www.g2.com/categories/digital-analytics)[Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)[Product Analytics](https://www.g2.com/categories/product-analytics)[Personalization Engines](https://www.g2.com/categories/personalization-engines)[E-Commerce Analytics](https://www.g2.com/categories/e-commerce-analytics)[Subscription Analytics](https://www.g2.com/categories/subscription-analytics) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Which community association management systems offer integrated document management and digital record storage?](https://www.g2.com/discussions/which-community-association-management-systems-offer-integrated-document-management-and-digital-record-storage)[Which 3D rendering platforms work best for an interior design firm that needs photorealistic room renderings for client presentations without a dedicated 3D specialist on staff?](https://www.g2.com/discussions/which-3d-rendering-platforms-work-best-for-an-interior-design-firm-that-needs-photorealistic-room-renderings-for-client-presentations-without-a-dedicated-3d-specialist-on-staff)[Which museum management solutions do teams actually adopt and continue using long-term?](https://www.g2.com/discussions/which-museum-management-solutions-do-teams-actually-adopt-and-continue-using-long-term) [Which punch list tools track resolution status and accountability across trades?](https://www.g2.com/discussions/which-punch-list-tools-track-resolution-status-and-accountability-across-trades)[Which low-code platforms hold up under consistent use at an enterprise level without becoming buggy or slow as more workflows get added?](https://www.g2.com/discussions/which-low-code-platforms-hold-up-under-consistent-use-at-an-enterprise-level-without-becoming-buggy-or-slow-as-more-workflows-get-added)[Pros and Cons Details](https://www.g2.com/products/appier-airis-formerly-woopra/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)