[ Appier ... Reviews ](https://www.g2.com/products/appier-airis-formerly-woopra/reviews) [ Appier ... Reviews ](https://www.g2.com/products/appier-airis-formerly-woopra/reviews) # Appier AIRIS (formerly Woopra) Features ##### ## Metrics (9) Sessions - Digital Analytics Accurately measure total web traffic and present data elegantly. Engagement Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. Entry and Exit Pages Accurately determine where most people enter your site and where they leave and present data elegantly. Standard Event Tracking Software automatically tracks standard user actions. Custom Event Tracking Able to set up custom variables to track any user activity on the site. Retention Accurately measure bounce rate. Return Track user return rates and related metrics. Conversions Track what proportion of users convert via a certain action. Funnels See how many users proceed down a certain path to conversion. Show More ##### ## Reporting (7) Real-Time Reporting Obtain live data for who is currently accessing your site. Trending Report on how any user activity has changed over time. Retroactive Reporting Report on user activity in the past and set up predictive models for the future. Segmentation Break down a population of users by demographics, sequence actions, time, and able to build custom segments. Mobile Reporting Analytic tools are also available for mobile and tablet versions of websites. Unification Across Devices Able to unify user data across devices, recognizing returning users. Custom Reports and Dashboards Allows users to easily build customized reports and dashboards. Show More ##### ## Other (7) User Data Able to access user-specific data such as location, language, gender, and activity while on the site. Site Search Reporting Report on keywords used in internal searches. Load Time Monitoring Track load times on different devices and systems. Campaign Tracking Analyze inbound marketing traffic to identify which campaigns are working best. E-Commerce Track revenue and transactions. Promotional Messages Able to deploy promotional or other pop-up messages based on user actions. Administration Alerts System can self-monitor critical metrics and alert administrators when they reach concerning levels. Show More ##### ## Administration (7) API / Integrations Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. QA Testing Able to test that event and variable setup are reporting data accurately. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Data Storage The ability to store large quantities of data for analysis within the platform itself. A/B Testing Tools to fascilitate testing various user experience tweaks in order to determine which configuration has the best results. Integrations Integrations with other software tools in order to fascilitate the exchange of data collected by various software. Show More ##### ## Marketing Operations (25) ROI Tracking Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs Data Collection Gathers data about the effectiveness, impact, and reach of marketing campaigns Customer Insights Collects and reports on data relating to customer journeys, preferences, and history Multi-User Access Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results Spend Management Includes features for budgeting, forecasting, and managing marketing investments White Label Offers a white labeling service for agencies or resellers to customize platform branding Multi-Channel Data Collection Collect information from multiple sources Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Keyword Tracking Track and monitor a specific set of keywords Behavior Tracking Track visitors'/audience's responses across web pages and other optimized content Campaign Tracking Track the performance of marketing campaigns across multiple channels. Conversion Tracking Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads SEO Management Optimize and manage the search engine optimization efforts for a website or digital content Tag Management Generate or append custom campaign parameters to URLs Real-Time Data Receive data and information in real time Activity Tracking Track and document all activities across devices, networks, and other systems Click Tracking Track the amount of clicks on individual products to measure campaign results Contact Management Manage, organize, and store contact information Content Management Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Lead Management Store information about leads or contacts and track, manage and nurture them throughout the sales process Email Management Manage, store and organize emails within the system or via third-party apps Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Channel Management Manage various distribution channels, build relations with channel partners, and track their performance Template Management Create, save, and re-purpose templates for emails, forms, etc. Workflow Management Create, design and manage workflows for repetitive tasks Show More ##### ## Campaign Activity (14) Campaign Insights Analyzes historical and current marketing campaigns to inform future strategy Reports and Dashboards Creates reports and dashboards to analyze results of campaigns Campaign Stickiness Identifies which marketing campaigns resolved in open or closed opportunities Multichannel Tracking Collects marketing campaign performance data across multiple channels Brand Optimization Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback Predictive Analytics Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization Multi-Campaign Manage multiple campaigns in one system Campaign Analytics Track and interpret campaign performance metrics Website Analytics Track and analyze information regarding website visitors Conversion Rate Optimization Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) Drip Campaigns Send automated marketing emails based on user actions over a predetermined period Visual Analytics Interact with data visualization elements, such as charts and graphs, to drill down into data Real-Time Analytics Analyze and gain insights into data in real-time Customizable Reports Alter the layout and content of reports Show More ##### ## Messenger (5) Sequencing Mapped-out responses for conversations. AI Artificial intelligence (AI) and chatbot involvement. Video Chat Chat with your counterparts over the video in real time Customization Interface Quality of interface for designing and customizing conversation maps. Generative AI Use AI to generate content in the form of text, images, videos, etc. Show More ##### ## Channels (6) Social Media Integration Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Website Conversations enacted through embedding or pop-ups on websites. Text Message (SMS) Conversations enacted through text message (SMS). Voice Assistants Conversations enacted through voice assistants. Other Conversations enacted through other channels. Multi-Channel Marketing Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Show More ##### ## Customers (7) Audience Targeting Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Profiles Creation and modification of customer profiles based on conversations. Analytics Reporting based around specific and overall conversation results. Lead Gathering Capture and organization of leads from conversations. Sales Conversion Success rate of conversations leading to customer purchases. Customer Service Analytics Reporting/Analytics View and track pertinent metrics to find patterns and gain insights from data Show More ##### ## Product Analytics (9) Account-Level Analytics Ability to see analytics at the account level. User-Level Analytics Ability to see analytics at the user level. Segmentation Ability to compare usage across segments such as role, company size, etc. Funnels See how users move though a product via grouped page sequences Alerts Receive automated alerts and reports based on gains or losses in performance. Multi-Product Analytics View analytics for multiple products in a single dashboard, including cross-product engagement User Scoring Scores customers and visitors to identify at-risk or thriving accounts. Integrations Breadth and functionality of integrations with third-party products. Usage Tracking/Analytics Track and interpret metrics on the usage of company resources Show More ##### ## Analytics (6) Reports Data collected and analyzed by the platform delivered in an easily digestible format. Dashboard Reports and other relevant data housed in a single, easy-to-navigate location. Web Analytics Tools to analyze how customers use the site in order to optimize user experience and determine which pages are most successful. Campaign Tracking Tools to track the success of various marketing campaigns in order to optimize marketing efforts. Customer Demographics The ability to collect and analyze customer data in order to determine which demographics make up a customer base. Predictive Analytics Predictions of future behavior based on past and present data. Show More ##### ## Segmentation (2) A/B Testing Provides native A/B testing for content and campaigns. Customer Profiles Allows users to build and analyze customer profiles. Show More ##### ## Targeting (2) Behavioral Targeting Presents messaging depending on customer behavior. Contextual Targeting Presents messaging depending on customer context. Show More ##### ## Triggered Content (3) Geofencing Content triggered by customer's given geolocation. Triggered Emails Emails triggered by customer activity or behavior. Triggered Messages Messages triggered by customer activity or behavior. Show More ##### ## Personalized Content (3) Recommendation Engine Provides recommendations based on customer metrics. Personalized Discounts Calculates and presents customized discounts. Website Personalization Personalizes web experiences and presented content based on customer metrics. Show More ##### ## Data Sourcing (7) Data Enrichment Uses external data sources to improve customer profiles. Expandability Can be updated to accept new sources and types of data. Content Marketing Can act as a content marketing platform. Multiple Devices Can engage with customers across any device with a consistent message. Email Marketing Create and send email blasts/campaigns Multi-Channel Marketing Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Real-Time Data Receive data and information in real time Show More ##### ## Intelligence (3) Marketing Metrics Provides analysis of marketing program ROI and efficiency. Predictive Modeling Predicts outcomes based on statistical models; can give insight to "what-if" scenarios. Recommendation Engine Uses artificial intelligence to provide suggestions based on desired outcomes. Show More ##### ## Platform Basics (2) Dynamic Segmentation Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.). Journey Optimization Automates the testing and optimization of customer-facing messaging and campaigns. Show More ##### ## Platform Data (4) Journey Reporting Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s). Trends Reporting Ability to measure product usage by feature, campaign performance by source, and other trending metrics. Dashboards Provides dashboards to combine and visualize quantitative and qualitive customer journey data. Advanced Data Filtering Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data. Show More ##### ## Platform Additional Functionality (3) Journey Mapping Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data. Integrations Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics. Automated Alerts Provides the ability to setup automated alerts to drive targeted actions and customer experience improvements. Show More ##### ## Generative AI (1) AI Text Generation Allows users to generate text based on a text prompt. Show More ##### ## Data Management (3) Updating Updates subscription data automatically at predefined time periods that can be customized by users Data cleansing Processes and cleans subscription data from multiple sources, automatically or on demand Integration Provides integration with subscription billing, subscription management, and other solutions to capture subscription data Show More ##### ## Analysis (4) KPIs Includes standard KPIs such as monthly recurring revenue (MRR) or customer lifetime value (CLTV) Dashboards Dlivers standard dashboards for subscription analysis that can be customized by users Segmentation Allows users to analyze subscription data by product, time period, type of contract, etc. Revenue Optimization Provides insights that can be used to improve sales and revenue Show More ##### ## Agentic AI - Customer Journey Analytics (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Marketing Analytics (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Third-Party Integrations Set up connections to third-party platforms to improve business processes Social Media Integration Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Show More ##### ## Agentic AI - Product Analytics (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Machine Learning Enable businesses to implement machine learning algorithms on business data such as sales and revenue Show More ##### ## Agentic AI - Personalization Engines (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Digital Analytics (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Subscription Analytics (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - E-Commerce Analytics (5) Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Conversational Marketing (9) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Third-Party Integrations Set up connections to third-party platforms to improve business processes Multi-Language Manage and support multiple languages Show More ##### ## Behavioral Analytics - Product Analytics (5) Multi-Product Analytics View analytics for multiple products in a single dashboard, including cross-product engagement User level Analytics Ability to see analytics at the user level. Account level Analytics Ability to see analytics at the account level. Segmentation Ability to compare usage across segments such as role, company size, etc. Funnels See how users move though a product via grouped page sequences Show More ##### ## AI driven optimization - Product Analytics (4) User scoring Scores customers and visitors to identify at-risk or thriving accounts. Adaptive learning View analytics for multiple products in a single dashboard, including cross-product engagement Automated insights Anticipates needs and offers suggestions without prompting Autonomous task execution Capability to perform complex tasks without constant human input Show More ##### ## Platform Infrastructure - Product Analytics (3) Cross System integrations Works across multiple software systems or databases Alerts Receive automated alerts and reports based on gains or losses in performance. Integrations Breadth and functionality of integrations with third-party products. Show More ##### ## Additional Functionality (136) Customizable Fields Customize data fields to support various needs and use cases API Application programming interface that allows for integration with other systems/databases Real-Time Notifications Notifications that are delivered to users as soon as an event occurs Lead Nurturing Engage with a lead throughout the sales process by actively providing information Human Handover Lead Management Store information about leads or contacts and track, manage and nurture them throughout the sales process Product Recommendations Product suggestions provided to users based on past behavior and relevant data, such as browsing and purchasing history Customer Experience Management Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. SMS Messaging Send messages via SMS Appointment Management Manage various aspects of appointments including booking, rescheduling, canceling Chat/Messaging Communicate using direct chat or messages within the system Real-Time Monitoring Active monitoring of systems, applications, or networks Lead Distribution Route and distribute your leads to third party buyers Campaign Segmentation Group campaigns by project, client, or campaign for better management. Data Import/Export Import and export data to and from software applications A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Real-Time Data Receive data and information in real time Real-time Conversations Send and receive messages in real-time via an online communication channel Customizable Branding Add customized logos and colors to align with company branding Lead Qualification Score a lead on their quality or likelihood to buy based on certain behaviors Template Management Create, save, and re-purpose templates for emails, forms, etc. Autoresponders Create and automatically send premade copy in response to customer messages Contact Database Centralized database of stakeholders and their contact information such as names, address, phone number etc. Customer Segmentation Process of dividing customers into groups based on common characteristics One-to-One Messaging Send personal messages to clients or attendees Communication Management Manage and track all internal and external communication conducted via calls, email, text, or chat Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Lead Capture Automatically identify and save contact information of potential customers Appointment Scheduling Schedule appointments via a calendar Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Event Triggered Actions Predefined actions automatically performed on the occurance of specific events Chatbot AI-based platform which conducts a conversation via auditory or textual methods Group Messaging Group messaging lets multiple people carry on a group conversation AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Customer Database A collection of customer information such as contact details, demographics, previous interactions, etc. Multi-Channel Communication Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Email Automation Surveys & Feedback Gauge satisfaction and receive information for improvement and success CRM Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Event Marketing Plan marketing campaigns for events Social Promotion Market event via social media tools Multi-Channel Marketing Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Generative AI Use AI to generate content in the form of text, images, videos, etc. Data Import/Export Import and export data to and from software applications Lead Generation Manage the process of attracting and converting business prospects into leads Campaign Segmentation Group campaigns by project, client, or campaign for better management. Customizable Forms Customize contracts and forms to collect specific information Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Monitoring Observe and track the demand, usage, progress or quality of a system, product, or user AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Customizable Templates Pre-designed layouts that can be customized to match preferences and requirements Email Templates Pre-made examples and templates for emails Web Forms Web form that allows users to enter data that is sent and processed for different reasons Lead Capture Automatically identify and save contact information of potential customers Customizable Branding Add customized logos and colors to align with company branding Real-Time Reporting Active reporting of data and metrics Campaign Planning Plan and strategize marketing campaigns A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness CRM Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Customer Segmentation Process of dividing customers into groups based on common characteristics Campaign Scheduling Set campaign schedules by selecting start, pause, and end dates Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Autoresponders Create and automatically send premade copy in response to customer messages Drag & Drop Assemble applications and processes by dragging over and arranging pre-built components Event Triggered Actions Predefined actions automatically performed on the occurance of specific events Email Marketing Create and send email blasts/campaigns API Application programming interface that allows for integration with other systems/databases Customizable Fields Customize data fields to support various needs and use cases Contact Database Centralized database of stakeholders and their contact information such as names, address, phone number etc. Data Visualization Graphical representation of data Ad hoc Reporting Generate one-off reports that meet information requirements Performance Metrics A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Data Source Connectors Connect to big data sources Search/Filter Search and filter data across systems to locate required information by entering keywords or certain criteria Multi-Channel Attribution A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey Customer Journey Mapping Visualize and analyze customer experience across all touchpoints and channels KPI Monitoring Tracking the status of previously identified performance measurements Cohort Analysis Analytics that breaks the data in a data set into related groups/categories. Conversion Tracking Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Funnel Analysis Method of analysis that visualizes the series of events that lead towards a defined goal. Product Data Management Capture, organize and track product-specific data and information in a centralized location Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Cohort Analysis Analytics that breaks the data in a data set into related groups/categories. Session Recording Record active support and chat sessions for auditing and training AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Data Visualization Graphical representation of data Customer Journey Mapping Visualize and analyze customer experience across all touchpoints and channels Generative AI Use AI to generate content in the form of text, images, videos, etc. Interactive Reports Edit and personalize data view as needed A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Contact Management Manage, organize, and store contact information Customer Journey Mapping Visualize and analyze customer experience across all touchpoints and channels Generative AI Use AI to generate content in the form of text, images, videos, etc. API Application programming interface that allows for integration with other systems/databases A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Lead Generation Manage the process of attracting and converting business prospects into leads Data Integration Combining data from different sources and providing a unified view Customer Activity Tracking A report showing what actions customers perform Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Activity Tracking Track and document all activities across devices, networks, and other systems Campaign Segmentation Group campaigns by project, client, or campaign for better management. Lead Capture Automatically identify and save contact information of potential customers Contact Database Centralized database of stakeholders and their contact information such as names, address, phone number etc. Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Behavior Tracking Track visitors'/audience's responses across web pages and other optimized content Real-Time Analytics Analyze and gain insights into data in real-time Email Management Manage, store and organize emails within the system or via third-party apps Lead Qualification Score a lead on their quality or likelihood to buy based on certain behaviors Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Template Management Create, save, and re-purpose templates for emails, forms, etc. Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Predictive Analytics Predict future data based on historical data sets Surveys & Feedback Gauge satisfaction and receive information for improvement and success Personalization Adjust communications based on previous interactions or personal preferences Campaign Planning Plan and strategize marketing campaigns Third-Party Integrations Set up connections to third-party platforms to improve business processes Behavioral Analytics Track and analyse user behavior within a system or network Email Tracking Track delivered, received, and opened emails Campaign Analytics Track and interpret campaign performance metrics Customer Segmentation Process of dividing customers into groups based on common characteristics Multi-Channel Communication Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Lead Management Store information about leads or contacts and track, manage and nurture them throughout the sales process Channel Management Manage various distribution channels, build relations with channel partners, and track their performance AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Audience Targeting Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention GDPR Compliance Ensure compliance with the General Data Protection Regulation protocols Customer Profiles Record customer information, purchase history, and other notes Customer Database A collection of customer information such as contact details, demographics, previous interactions, etc. Multiple Data Sources Allows users to manage data from a number of sources Event Triggered Actions Predefined actions automatically performed on the occurance of specific events Tagging Attach digital tags to documents and assets for identification, search, or monitoring purposes Customizable Templates Pre-designed layouts that can be customized to match preferences and requirements Show More ## Top-Rated Alternatives [ ![Heap by Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/88d6685d7cf4f7cc4439e35562551831/heap-by-contentsquare.svg "Heap by Contentsquare") Heap by Contentsquare 4.4/5(1,097) ](https://www.g2.com/products/heap-by-contentsquare/reviews) [ ![Mixpanel](https://images.g2crowd.com/uploads/product/hd_favicon/a8dfba5627ded732f3d6f4363d5bec06/mixpanel.svg "Mixpanel") Mixpanel 4.5/5(1,371) ](https://www.g2.com/products/mixpanel/reviews) [ ![Amplitude Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/35091843fa8b7ef42a40e8b72e65463a/amplitude-analytics.svg "Amplitude Analytics") Amplitude Analytics 4.5/5(2,974) ](https://www.g2.com/products/amplitude-analytics/reviews) [ View All Alternatives ](https://www.g2.com/products/appier-airis-formerly-woopra/competitors/alternatives) ## Technology Glossary Features View full feature definition View definitions of the features and discover new technology terms. [View Glossary](/glossary) [Mobile Reporting](/glossary/mobile-reporting-definition) Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses. [Promotional Messages](/glossary/promotional-messages-definition) Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software. 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