--- title: Appier AIQUA Reviews meta\_title: 'Appier AIQUA Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 22 reviews by the users' company size, role or industry to find out how Appier AIQUA works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 22 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Appier AIQUA Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Appier AIQUA but has limited features. Are you part of the Appier AIQUA team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! AIQUA is a user engagement platform that helps you leverage AI to proactively engage end users in the most effective way across all marketing channels. 1) Omnichannel Engagement: Reach your customers through a comprehensive range of communication channels all managed from one platform. An easy-to-use interface enables you to customize your user experience on both their app and website across each of the user’s devices. Your customer communications can be further optimized to target additional channels, including push notifications, email, SMS, and messenger programs. 2) AI-based Recommendation: Achieve hyper-personalization and deliver 1:1 recommendations with Appier’s deep content-based NLP and user-based AI solutions. Optimize not only performance (CTR, CVR), but also user experience (product coverage, diversity, novelty, etc.). You can set different goals by implementing hybrid strategies to adapt to the fast-changing world. 3) Customer Journey Automation: Engage your customers with real-time notifications triggered by their behavior along their user journey. Simply drag-and-drop to easily bridge gaps among key actions for conversion, and to orchestrate multiple channels and campaigns with AIQUA’s unique AI-driven Journey Map feature. 4) A/B and Multivariate Testing: Measure true performance uplifts and ROI by flexibly experimenting with multiple variants to identify the best creative or factor. Set up a control group to see whether your marketing campaigns are effective and check which variant performs the best with visualized analytics. 5) Custom Algorithms and Scenarios: Combine your industry know-how with our AI capabilities. On top of our standard platform, Appier provides custom services to design algorithms and scenarios that cater to your business goals. Import customized factors, algorithms and campaigns to the platform and see how they perform with our analytics. 6) Audience Segmentation: Define your target audience easily with various user conditions, including user behavior, CRM, external interests, etc. Import predictive segments from AIXON to make forward-looking decisions, such as predicting users who are likely to purchase or churn in the future. 7) Rich Creatives: Explore a wide range of creative formats for you to use across channels. Experiment with carousels, videos, GIFs and more to deliver personalized images and text with dynamic creatives based on conditions that cater to your marketing scenarios. * * * Seller [Appier](https://www.g2.com/sellers/appier) Discussions [Appier AIQUA Community](https://www.g2.com/products/appier-aiqua/discuss) Languages Supported English, Japanese, Korean, Chinese (Traditional) Overview by Amber Mei-Hsuan Yeh (Growth | Product Marketing) Show More ## Top-Rated Alternatives [ ![Insider One](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Insider One") Insider One 4.8/5(1,415) ](https://www.g2.com/products/insider-one/reviews) [ ![MoEngage](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "MoEngage") MoEngage 4.5/5(525) ](https://www.g2.com/products/moengage/reviews) [ ![Braze](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Braze") Braze 4.5/5(1,689) ](https://www.g2.com/products/braze/reviews) [ View All Alternatives ](https://www.g2.com/products/appier-aiqua/competitors/alternatives) ## User Insights Average based on 22 real user reviews. [Log in to unlock pricing and user insights](/login) KS Keven S. Senior Marketing Manager Mid-Market (51-1000 emp.) 5/31/2024 "Easy to use for efficient marketing automation, and best support team ever" 5/5 What do you like best about Appier AIQUA? What I love about the software is that they offer more than just tools—they really partner with you. Their tech and business support team are always ready to tap in with personalized advice. Also the service helps integration smoother than expected. Plus, the platform is user-friendly, making it easy to get started without a steep learning curve. The combination has made a huge difference in achieving our goals and business effectively. Review collected by and hosted on G2.com. What do you dislike about Appier AIQUA? While Appier AIQUA has many strengths, one area that could be improved is the complexity of some advanced/beta features. Sometimes it can be a bit overwhelming requiring to be solved by support team's guidance. Review collected by and hosted on G2.com. What problems is Appier AIQUA solving and how is that benefiting you? In my role as a marketing consultant within the to C entertainment software industry, AIQUA has been a helpful tool. It effectively manages the overwhelming data, allowing me to extract valuable owned media campaign insights crucial for crafting targeted marketing strategies. AIQUA's AI-driven capabilities enable me to create personalized and dynamic experiences for users, driving engagement and loyalty. Its add-on predictive audience module optimize campaign performance, while cross-channel communication ensures less labor efforts. Additionally, AIQUA automates repetitive tasks, freeing up time for strategic planning and creativity. Overall, AIQUA empowers me to deliver better results and progressing over time. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Roaddy H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Roaddy H.") RH Roaddy H. Assistant Marketing Manager Mid-Market (51-1000 emp.) 5/22/2024 "Collect users' website behavior and quickly reach out to users for contact" 5/5 What do you like best about Appier AIQUA? 1. Collect users’ website behavior and quickly reach out to users for contact 2. By connecting with other solutions, import the list and make contacts 3. Can contact users through many different methods, such as APP PUSH, LINE PUSH, SMS... different methods 4. Design different marketing reach plans for different channels and track them Review collected by and hosted on G2.com. What do you dislike about Appier AIQUA? 1. There are more options for calculating attribution, such as adding UTM attribution and adding date and number options. will be more objective. 2. The default performance tracking should be set to not double-calculate the results, which will be more objective. 3. If there are other solutions such as AIRIS connected in series, it is recommended that the definitions of events, behaviors, etc. should be consistent. Otherwise, if they are used interchangeably in different solutions, different definition names will need to be readjusted. Review collected by and hosted on G2.com. What problems is Appier AIQUA solving and how is that benefiting you? Quickly collect users’ browsing behavior on the website, and quickly reach users through functions to communicate with users more effectively and improve conversions. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic JC Jovy C. Mid-Market (51-1000 emp.) 2/10/2024 "Maximizing Engagement with Advanced Personalization" 5/5 What do you like best about Appier AIQUA? Appier AIQUA's platform has very intuitive user interface, making it easy to integrate with its AI-related features. However, what truly sets Appier apart is its exceptional customer support team. Their hands-on approach has been extremely helpful, greatly maximizing the value of their product for us. Review collected by and hosted on G2.com. What do you dislike about Appier AIQUA? Having utilized Appier AIQUA for nearly a year, I've generally been impressed with its performance. However, the integration and synergy between AIQUA and other Appier products, such as AIRIS and Botbonnie, have room for improvement. While each product operates effectively in isolation, the seamless interaction and data exchange between them aren't as fluid or intuitive as one might expect. Review collected by and hosted on G2.com. What problems is Appier AIQUA solving and how is that benefiting you? Appier AIQUA primarily addresses two challenges for us: the tedious process of setting up campaigns across different channels, and the difficulty of implementing an AI model for personalization on our ecommerce website. These challenges are overcome through its marketing automation and product recommendation features. The impact of these features has significantly improved the performance of our Double 11 campaign. Review collected by and hosted on G2.com. Show More 3/1/2024 Current UserValidated ReviewerSource: Organic ![宛玉 .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "宛玉 .") 宛 宛玉 . E-commerce department business development supervisor Small-Business (50 or fewer emp.) 5/29/2024 "A Helpful Platform" 5/5 What do you like best about Appier AIQUA? An A/B test feature has been incredibly helpful for me in analyzing data. Review collected by and hosted on G2.com. What do you dislike about Appier AIQUA? I hope to provide more relevant data on LINE push notifications, making it easier to identify preferred push notification patterns among the audience. Review collected by and hosted on G2.com. What problems is Appier AIQUA solving and how is that benefiting you? Help us test different versions to understand which ones our audience prefers. This can help identify more audience members interested in browsing related categories, broadening the reach of our product. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![宥妍 .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "宥妍 .") 宥 宥妍 . product manager Mid-Market (51-1000 emp.) 5/29/2024 "Easy and fast to operate" 5/5 What do you like best about Appier AIQUA? The process of sending messages has become uniform and very fast, saving me a lot of time. Review collected by and hosted on G2.com. What do you dislike about Appier AIQUA? I feel that the interface could be more lively and intuitive, which would be better. Review collected by and hosted on G2.com. What problems is Appier AIQUA solving and how is that benefiting you? We send designated messages to the corresponding users using marketing campaign promotions via LINE, newsletters, and SMS. Additionally, we use trigger-based messages to send conditional promotional messages to consumers Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Insurance](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Insurance") UI Verified User in Insurance Enterprise (\> 1000 emp.) 9/25/2024 ""AIQUA" Effectively expose our activities to fans" 5/5 What do you like best about Appier AIQUA? 1.User-friendly interface 2.There will be no delays in uploading events 3.Design that won't bother fans Review collected by and hosted on G2.com. What do you dislike about Appier AIQUA? 1.A design that attracts fans to click more Review collected by and hosted on G2.com. What problems is Appier AIQUA solving and how is that benefiting you? Customized marketing campaign exposure Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Erin L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Erin L.") EL Erin L. assistant Mid-Market (51-1000 emp.) 5/29/2024 "It's easy to use." 5/5 What do you like best about Appier AIQUA? We can input image url while editing Carousel Templates. Review collected by and hosted on G2.com. What do you dislike about Appier AIQUA? When system crashes happened makes nothing can do. Review collected by and hosted on G2.com. What problems is Appier AIQUA solving and how is that benefiting you? Makes E-Commerce more active. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Computer Hardware](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Hardware") IC Verified User in Computer Hardware Mid-Market (51-1000 emp.) 5/28/2024 "Nice marketing automation tool" 5/5 What do you like best about Appier AIQUA? The interface is intuitive and easy to navigate, even for users who are not tech-savvy. Campaign settings and audience segmentation is straightforward. Review collected by and hosted on G2.com. What do you dislike about Appier AIQUA? The integration process is a bit complicated. Review collected by and hosted on G2.com. What problems is Appier AIQUA solving and how is that benefiting you? AIQUA has significantly transformed how we handle our marketing campaigns, from lead generation to customer retention. The automation also help us save a lot of time. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Small-Business (50 or fewer emp.) 5/31/2024 "An effective automation tool to communicate with customers." 5/5 What do you like best about Appier AIQUA? Easy to understand and easy to use. The integration time is short so that we can start to use it soon and see the performance. Review collected by and hosted on G2.com. What do you dislike about Appier AIQUA? If members who are not familiar with data or digital integration, need much more time to understand its basic data structure and then be capible to use the platform. Review collected by and hosted on G2.com. What problems is Appier AIQUA solving and how is that benefiting you? It helps us target the right and designeated audience to covey customized marketing information. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Online Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Online Media") UO Verified User in Online Media Small-Business (50 or fewer emp.) 5/27/2024 "Nice product, excellent service" 5/5 What do you like best about Appier AIQUA? The Customer Success team is extremely helpful; new journey map feature is friendly and easy to use. Review collected by and hosted on G2.com. What do you dislike about Appier AIQUA? The in-web campaign editor can be improved. Review collected by and hosted on G2.com. What problems is Appier AIQUA solving and how is that benefiting you? Help automized daily marketing operations Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. [ View More Pricing Information ](https://www.g2.com/products/appier-aiqua/pricing) Appier AIQUA Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_c5eaa3c924d805ec84037adc0b148f56/insider-one.png "Product Avatar Image") Insider One 4.8/5(1,415) [ Compare Now ](https://www.g2.com/compare/appier-aiqua-vs-insider-one) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9e6d9338f250174ed915e718b8144e5a/braze.jpg "Product Avatar Image") Braze 4.5/5(1,689) [ Compare Now ](https://www.g2.com/compare/appier-aiqua-vs-braze) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d8e7be6a5c46339aed06777e766c5d4d/moengage.png "Product Avatar Image") MoEngage 4.5/5(525) [ Compare Now ](https://www.g2.com/compare/appier-aiqua-vs-moengage) ##### ##### Appier AIQUA Features Integration Data Import & Export Tools Integration APIs Email Marketing Building and Personalizing Emails Sending Outbound Emails Manage Email Deliverability Online Marketing A/B Testing Lead Management Data Quality Management Segmentation Email Tracking [ View More Features ](https://www.g2.com/products/appier-aiqua/features) ##### Categories on G2 [Marketing Automation](https://www.g2.com/categories/marketing-automation)[Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics)[Personalization](https://www.g2.com/categories/personalization) [Marketing Automation](https://www.g2.com/categories/marketing-automation)[Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics)[Personalization](https://www.g2.com/categories/personalization)[E-Commerce Personalization](https://www.g2.com/categories/e-commerce-personalization)[Push Notification](https://www.g2.com/categories/push-notification) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Contact center software with best reviews](https://www.g2.com/discussions/what-is-the-contact-center-software-with-the-best-reviews)[What platform supports multi-country lease compliance standards?](https://www.g2.com/discussions/what-platform-supports-multi-country-lease-compliance-standards)[Best place to get SAP apps for business](https://www.g2.com/discussions/best-place-to-get-sap-apps-for-business) [Which software vendor is considered the most reliable in online brand protection and anti-counterfeiting based on actual user experience rather than marketing claims?](https://www.g2.com/discussions/which-software-vendor-is-considered-the-most-reliable-in-online-brand-protection-and-anti-counterfeiting-based-on-actual-user-experience-rather-than-marketing-claims)[Which awards management solutions handle large enterprise ceremonies without overwhelming coordination teams?](https://www.g2.com/discussions/which-awards-management-solutions-handle-large-enterprise-ceremonies-without-overwhelming-coordination-teams)[Pros and Cons Details](https://www.g2.com/products/appier-aiqua/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)