[ AppFollow Reviews ](https://www.g2.com/products/appfollow/reviews) [ AppFollow Reviews ](https://www.g2.com/products/appfollow/reviews) # AppFollow Features ##### ## Metrics (9) Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Uninstall Tracking Conversion Tracking Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Location Tracking Identify the physical location of an individual, asset, device, etc. ROI Tracking Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Retention Tracking Measures the retention rate and satisfaction of customers. Visitor Tracking Track visitors and purpose of visits Behavior Tracking Track visitors'/audience's responses across web pages and other optimized content Revenue Tracking Show More ##### ## User Identification (3) User Segmentation Enables the view of analytic data based on user segment. Geolocation Identifies users locations. Predictive Analytics Predict future data based on historical data sets Show More ##### ## Tracking & Reporting (5) Real-Time Insights Provides real-time reports. Dashboard Provides a holistic summary of your data. User Activity History Displays a users activity history. Multi-Channel Attribution A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey In-App Events Tracking Track user activities and events within an application. Show More ##### ## Consumer Intelligence (4) Customer Feedback Provides a forum for customers to give feedback and data storage for company analysis. Competitive Intelligence Allows users to get real-time information on competitors performance and reputation. Sentiment Analysis Gives users greater visibility into the how feel and respond to reputation gaining tactics. Competitive Analysis Evaluating strengths and weaknesses of companies with the same target audience Show More ##### ## Reporting (3) Revenue Reporting Provides tools with enhanced filtering and correlation between revenue and reputation. Corporate Reporting Helps monitor the overall performance of marketing efforts and brand establishment. Dashboard Provides a centralized hub and management tools for all data points related to online reputation. Show More ##### ## Media Monitoring (9) Social Networks Monitoring Helps track and monitor social media trends and interactions. Review Monitoring Automatically monitor and receive alerts for any new online reviews Brand Management The process of developing, monitoring, and maintaining the brand value, reputation, and awareness across the target audience. Template Management Create, save, and re-purpose templates for emails, forms, etc. SEO Management Optimize and manage the search engine optimization efforts for a website or digital content Response Management Planning and managing of resources and procedures to mitigate the impact of events and incidents Customer Experience Management Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. Negative Feedback Management Identify, track, and respond to negative feedback Keyword Tracking Track and monitor a specific set of keywords Show More ##### ## In-House Management (2) Employee Performance Gives visibility into employee performance and each individual's impact on reputation initiatives. Team Workflow Helps establish a workflow that allows team members to communicate effectively and collaboratively. Show More ##### ## Optimization (5) App Store Page Design & Preview Provides collaborative tools for building and managing app store creatives to allow users to preview their representation in app stores. Keyword Tools Provides tools that allow users to research keyword metrics such as volume, difficulty, popularity, organic installs, and more. Reviews & Ratings Ability to track progress of overall average, total, and rating of app, which can help identify what people like or dislike about the app. Keyword Localization Ability to optimize app in any language, which can include factors like keyword auto-suggestions, automated translations, etc. Conversion Rate Benchmarks Provides the installation conversion rate for each traffic source per day of the week and has the ability to compare it with benchmarks. Show More ##### ## Reporting & Alerts (5) Reports and Dashboards Provides reports and dashboards around keywords, rankings, and movement to track ASO KPIs and app performance. Traffic Source Reporting Provides reporting around traffic source to analyze app downloads, product page views, and impressions. Featured App Alerts Provides notifications before the App Store or Google Play promotes your app. Alert Delivery Provides alerts with reports directly to different communication channels (i.e. Slack or email) with information like keywords, rankings, and featured apps data. ASO Reporting View and track key metrics such as downloads, app performance, revenue, usage, search ad intelligence, etc. Show More ##### ## Competition Monitoring (5) Timeline Provides a timeline to identify competitor's metadata updates and A/B tests and allows users to go back in time to analyze competitor’s past ASO updates. Store Performance Ability to monitor app downloads over time and compare performance with competitors. Financial Analysis Ability to monitor app's revenue over time and compare performance with competitors. Category Ranking Ability to monitor app's category rankings over time and compare performance with competitors. Sentiment Analysis Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral Show More ##### ## Platform Additional Functionality (3) Integrations Ability to connect app store consoles to monitor and benchmark app performance across countries and competitors. Organic Keyword Protection Ability to identify who is running ads on your top performing organic keywords and compare your ad visibility with your competitors. App Suggestions Provides a list of apps the App Store or Google Play Store are suggesting on your app page or your competitor’s page. Show More ##### ## Generative AI (2) AI Text Generation Allows users to generate text based on a text prompt. Generative AI Use AI to generate content in the form of text, images, videos, etc. Show More ##### ## Agentic AI - Online Reputation Management (10) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives AI/Machine Learning Software program that continuously adjusts its behavior based on observed data CRM Integration Integration with third-party CRM systems Third-Party Integrations Set up connections to third-party platforms to improve business processes Social Media Integration Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Show More ##### ## Agentic AI - App Store Optimization (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Additional Functionality (58) White Label Ability that lets users rebrand the software to make it look like their own Hashtag Tracking Track the usage of certain hashtags Review Sharing Share internal and external reviews on social media platforms Reporting/Analytics View and track pertinent metrics to find patterns and gain insights from data Predictive Analytics Predict future data based on historical data sets Customer Advocacy Encourage your customers to promote your company by providing materials, tools, and reward programs Automated Responses Automatic reply functionality for incoming messages Multi-Channel Distribution Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Employee Advocacy Enables employees to promote their company by supplying them with materials, tools, and reward programs Widgets An extended application or connector that enables users to perform additional services with their current set of tools Search/Filter Search and filter data across systems to locate required information by entering keywords or certain criteria Scoring Automatically calculate score after the assessment API Application programming interface that allows for integration with other systems/databases Customizable Reports Alter the layout and content of reports Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Customizable Fields Customize data fields to support various needs and use cases Review Request Allows businesses to request reviews from their customers Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Monitoring Observe and track the demand, usage, progress or quality of a system, product, or user Push Notifications Trigger clickable pop-up messages Access Controls/Permissions Define levels of authorization for access to specific files or systems Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Data Modeling Conceptual model of how data items relate to each other Funnel Analysis Method of analysis that visualizes the series of events that lead towards a defined goal. For Marketers For the intention to be used by marketing teams Single Sign On Allow users to access multiple services after entering their login credentials once Workflow Management Create, design and manage workflows for repetitive tasks Customer Experience Management Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. Trend Analysis Review data from past periods to reveal recurring tendencies and predict future performance Mobile Access Access software remotely via mobile devices Third-Party Integrations Set up connections to third-party platforms to improve business processes Alerts/Escalation System alerts about the need to escalate an issue or request Data Import/Export Import and export data to and from software applications Collaboration Tools Provides a channel for team members to share media files, communicate, and work together Session Recording Record active support and chat sessions for auditing and training Data Visualization Graphical representation of data Root Cause Analysis Identify and analyse the reasons behind accidents Drag & Drop Assemble applications and processes by dragging over and arranging pre-built components Performance Metrics A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Generative AI Use AI to generate content in the form of text, images, videos, etc. Cohort Analysis Analytics that breaks the data in a data set into related groups/categories. Issue Management Identify and respond to unexpected problems or failures (ie. "negative events") Compliance Management Track and manage adherence to policies for any service, product, process, or supplier Heatmaps A visual display that uses a color spectrum to show how visitors interact with areas of a web page Customizable Branding Add customized logos and colors to align with company branding Search/Filter Search and filter data across systems to locate required information by entering keywords or certain criteria AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Event Triggered Actions Predefined actions automatically performed on the occurance of specific events API Application programming interface that allows for integration with other systems/databases Reporting/Analytics View and track pertinent metrics to find patterns and gain insights from data A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Competitor Monitoring Track activity of your competitors Keyword Rank Tracking Track positioning in search engines over time Benchmarking Compare key metrics for the business against prominent players in the industry AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Generative AI Use AI to generate content in the form of text, images, videos, etc. Reviews Management Track and monitor reviews of products or services Show More ## Top-Rated Alternatives [ ![AppTweak](https://images.g2crowd.com/uploads/product/hd_favicon/99fb3b52b75b3b5071a9854954569be2/apptweak.svg "AppTweak") AppTweak 4.6/5(207) ](https://www.g2.com/products/apptweak/reviews) [ ![Sensor Tower](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_07331856cc0cef8e4a527519be3cea2a/sensor-tower.jpg "Sensor Tower") Sensor Tower 4.3/5(144) ](https://www.g2.com/products/sensor-tower/reviews) [ ![Asodesk](https://images.g2crowd.com/uploads/product/hd_favicon/daf64f65bff932ca2bfce394cc0bd8c6/asodesk.svg "Asodesk") Asodesk 4.6/5(44) ](https://www.g2.com/products/asodesk/reviews) [ View All Alternatives ](https://www.g2.com/products/appfollow/competitors/alternatives) AppFollow Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_fb40a139e002fce7623ed4233dadf291/apptweak.png "Product Avatar Image") AppTweak 4.6/5(207) [ Compare Now ](https://www.g2.com/compare/appfollow-vs-apptweak) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9bd3b600d3c88e24f2918b2ae1441b84/app-radar.png "Product Avatar Image") App Radar 4.3/5(32) [ Compare Now ](https://www.g2.com/compare/app-radar-vs-appfollow) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_5d96f3961b9daaa78f9da6f76d5b8e55/appbot.png "Product Avatar Image") Appbot 4.6/5(18) [ Compare Now ](https://www.g2.com/compare/appfollow-vs-appbot) ##### Categories on G2 [ Online Reputation Management ](https://www.g2.com/categories/online-reputation-management)[ Mobile App Analytics ](https://www.g2.com/categories/mobile-app-analytics)[ App Store Optimization ](https://www.g2.com/categories/app-store-optimization) ##### Explore More [ Google Cloud Speech-to-Text reviews ](https://www.g2.com/products/google-cloud-speech-to-text/reviews)[ Which ETO ERP integrates with SolidWorks and handles engineer change orders well for a manufacturer where engineering and production need to stay in sync? 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