# Best Video Advertising Software

## How Many Video Advertising Software Products Does G2 Track?

**Total Products under this Category:** 206

### Category Stats (Aug 2026)

- **Average Rating:** 4.33/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** AdRoll ABM (Formerly RollWorks) (+0.16%) - Among all products in this category, AdRoll ABM (Formerly RollWorks) recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Video Advertising Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 11,800+ Authentic Reviews
- 206+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Video Advertising Software
 ![G2 Grid® for Video Advertising Software plotting products by satisfaction and market presence](https://www.g2.com/categories/video-advertising/grids.png?focus%5B%5D=5910&focus%5B%5D=5974&focus%5B%5D=4907&focus%5B%5D=1185713&focus%5B%5D=5405&focus%5B%5D=1183475&focus%5B%5D=3249&focus%5B%5D=74626)

Highlighted products: StackAdapt, Prisma, The Trade Desk, Vibe, Facebook for Business, MNTN Performance TV, LocaliQ, and Amazon Video Ads.

Underlying data: [Grid® JSON](https://www.g2.com/categories/video-advertising/grids.json?focus%5B%5D=stackadapt&focus%5B%5D=prisma-mediaocean&focus%5B%5D=the-trade-desk&focus%5B%5D=vibe-2025-07-01&focus%5B%5D=facebook-for-business&focus%5B%5D=mntn-performance-tv&focus%5B%5D=localiq&focus%5B%5D=amazon-amazon-video-ads)

**Sponsored**

### Criteo GO

Criteo GO is a self-serve, AI-driven advertising platform designed for ecommerce and DTC brands that want to launch high-performing campaigns quickly — without the complexity of managing multiple ad platforms. A full self-service, end-to-end performance marketing platform, Criteo GO helps businesses discover new traffic, acquire customers, and drive performance at scale. Built as a simple, marketing-led entry point for new-to-Criteo advertisers, Criteo GO guides users from onboarding through campaign launch to ensure success from the start. Guided onboarding, optimised campaign templates covering the full marketing funnel, and intuitive self-service tools with clear performance insights make sophisticated commerce advertising accessible to teams of any size. At the core of Criteo GO is Criteo AI — powered by over 20 years of commerce intelligence, real-time commerce signals, and billions of shopping interactions. This intelligence fuels smarter full-funnel targeting, automated optimisation, cross-channel reach, and more relevant ads, helping advertisers reach high-intent shoppers with precision and less manual effort. The platform auto-optimises bidding, targeting, and creatives using thousands of signals per second, so teams can focus on growth rather than manual campaign management. Criteo GO is designed for advertisers — especially new-to-Criteo brands and SMBs — looking to run performance marketing campaigns that are simple to set up, fast to launch, and built to scale. From onboarding to campaign activation, the entire workflow is streamlined so campaigns start performing within days, not weeks. Key capabilities include: 1. Cross-channel reach by design — reach shoppers across the open web, app, and social using display, video, and native ad formats, all within a single campaign 2. Full-funnel performance — drive discovery, acquire new customers, and maximise conversions across the shopper journey 3. Criteo AI automation — campaign setup, targeting, bidding, and creative optimisation handled automatically using product-level data, shopper behaviour, and publisher context 4. Transparent reporting — clear performance insights and actionable analytics so advertisers always know what is working 5. Guided self-service — no deep technical expertise required; AI-assisted recommendations guide users through every step Criteo GO is built on a foundation of real-time commerce data and live shopping signals — including product-level data, shopper behaviour, and publisher context — that power more accurate targeting and better predictions across every channel and format. The result is a platform that removes fragmented workflows and channel-specific constraints, making cross-channel, full-funnel performance advertising simpler, more transparent, and more effective — especially for growing teams. Whether you are a growth marketer, ecommerce manager, or founder, Criteo GO helps you drive sales faster with less manual work.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=280&secure%5Bchosen_at%5D=2026-08-04T17%3A05%3A53Z&secure%5Bdisplayable_resource_id%5D=280&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=280&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1774500&secure%5Bresource_id%5D=280&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fvideo-advertising%3Fopen_modal_url%3D%252Fproducts%252Fappdiscovery%252Fwishlists%253Fhost_path%253D%25252Fcategories%25252Fvideo-advertising%2526source%253Dcategory&secure%5Btoken%5D=5b98cefb00ad191ea018aae1188e9491c918cb044894dbda36b6a96d202f0e3a&secure%5Burl%5D=https%3A%2F%2Fwww.criteo.com%2Fgo%3Futm_campaign%3D2026.gbl.pame.go_g2_ads%26utm_medium%3Dcpc%26utm_source%3Dg2%26utm_detail%3Dvideo_advertising&secure%5Burl_type%5D=custom_url)

### [StackAdapt](https://www.g2.com/products/stackadapt/reviews)

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. Learn more about StackAdapt here: www.stackadapt.com. And if you're looking for a change, we'd love to have you on our team—check out our open roles by visiting: www.stackadapt.com/careers. StackAdapt is headquartered in Toronto, Canada. We have teams and support across North America, EMEA, APAC, and LATAM.

**Average Rating:** 4.7/5.0

**Total Reviews:** 886

#### How Do G2 Users Rate StackAdapt?

- **Ease of Use:** 9.1/10 (Category avg: 8.6/10)
- **Performance and Reliability:** 9.3/10 (Category avg: 8.6/10)
- **Close Ecosystem API:** 8.7/10 (Category avg: 8.0/10)
- **Workflow Capability:** 8.9/10 (Category avg: 8.2/10)

#### Who Is the Company Behind StackAdapt?

- **Seller:** [StackAdapt](https://www.g2.com/sellers/stackadapt)
- **Company Website:** www.stackadapt.com
- **Year Founded:** 2014
- **HQ Location:** Ontario
- **Twitter:** @StackAdapt  
2,579 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=741a873152cac8cbf5ad9845ab50fb5f25bbb0bd3e62d97fa7e045eab9cedc2b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5045143%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,790 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Manager, Digital Strategist
- **Top Industries:** Marketing and Advertising, Financial Services
- **Company Size:** 62% Small, 31% Medium

#### What Do G2 Reviewers Say About StackAdapt?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend StackAdapt for its **ease of use** , allowing seamless campaign setup and efficient management.
- Users commend StackAdapt's **superior customer support** , highlighting proactive assistance and innovative strategies for effective campaign management.
- Users praise the **exceptionally helpful team** at StackAdapt, enhancing campaign management and client interactions through strategic insights.
- Users appreciate the **exceptional support** from StackAdapt's team, enhancing their advertising campaigns and client interactions effectively.
- Users value the **user-friendly interface** and powerful targeting options of StackAdapt for efficient ad campaign management.

##### Cons

- Users find the **reporting limitations** of StackAdapt challenging, requiring custom pulls and complicating budget management.
- Users find the **reporting process cumbersome** , often needing support for custom data pulls and complex organization.
- Users find the **budget management** process complex and the billing limits frustrating for effective financial planning.
- Users find **limited reporting capabilities** in StackAdapt, often requiring custom support pulls for straightforward data access.
- Users find that **reporting can be convoluted** , requiring support for custom pulls and extra effort to organize data.

#### What Are Recent G2 Reviews of StackAdapt?

**["StackAdapt: Intuitive DSP with Standout Support and Proactive Expertise"](https://www.g2.com/survey_responses/stackadapt-review-13169570)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/stackadapt-review-13169570)

**["Driving Performance with Confidence"](https://www.g2.com/survey_responses/stackadapt-review-13186802)**

**Rating:** 5.0/5.0 stars

_— Isabelle L._

[Read full review](https://www.g2.com/survey_responses/stackadapt-review-13186802)

#### What Are G2 Users Discussing About StackAdapt?

- [What is StackAdapt used for?](https://www.g2.com/discussions/what-is-stackadapt-used-for) - 1 comment

### [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews)

As part of Mediaocean, Prisma enables advanced, AI-driven media buying, optimization, and execution. Our platform connects brands, agencies, suppliers, data providers, and ad tech partners within a unified end-to-end workflow across all channels to drive operational efficiency and performance. Independent from day one, we power over 100,000 users around the world with unmatched scale to deliver optimal outcomes. Visit go.prisma.mediaocean.com/ for more information.

**Average Rating:** 4.0/5.0

**Total Reviews:** 426

#### How Do G2 Users Rate Prisma?

- **Ease of Use:** 7.8/10 (Category avg: 8.6/10)
- **Performance and Reliability:** 7.5/10 (Category avg: 8.6/10)
- **Close Ecosystem API:** 6.9/10 (Category avg: 8.0/10)
- **Workflow Capability:** 7.3/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Prisma?

- **Seller:** [Mediaocean](https://www.g2.com/sellers/mediaocean)
- **Company Website:** www.mediaocean.com
- **Year Founded:** 1967
- **HQ Location:** New York, NY
- **Twitter:** @TeamMediaocean  
9,812 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=97a6f733add8969111bc06fd4f2af75f9a1050fa1f1d5add0fd301f0cb4fecb9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F20282%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,160 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Assistant Media Planner, Media Planner
- **Top Industries:** Marketing and Advertising, Online Media
- **Company Size:** 50% Large, 38% Medium

#### What Do G2 Reviewers Say About Prisma?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Prisma to be **easy to use and navigate** , appreciating the organized data and daily functionality.
- Users value the **efficiency** of Prisma, appreciating its streamlined approval process that enhances accuracy and job optimization.
- Users value the **streamlined campaign management** features of Prisma, enhancing organization and minimizing manual follow-ups.
- Users value the **intuitive navigation** of Prisma, finding it visually clear and easy to use.
- Users praise Prisma's **clear and easy-to-navigate interface** , enhancing their experience in media planning and budgeting.

##### Cons

- Users find the **slow performance** of Prisma frustrating, affecting usability and campaign creation efficiency.
- Users experience **error issues** with Prisma, including slow load times and lost changes during data entry.
- Users find the **functionality limitations** of Prisma frustrating, highlighting a steep learning curve and UI clunkiness.
- Users face frequent **technical issues** with Prisma, causing frustration during invoice uploads and data reconciliation.
- Users find Mediaocean **not user-friendly** , citing non-intuitive design and quirks that complicate the learning process.

#### What Are Recent G2 Reviews of Prisma?

**["Essential for Campaign Billing, But Support Needs Improvement"](https://www.g2.com/survey_responses/prisma-review-11841592)**

**Rating:** 5.0/5.0 stars

_— GAURAV K._

[Read full review](https://www.g2.com/survey_responses/prisma-review-11841592)

**["Prisma: Essential Tool for Streamlined Campaign Budget Management"](https://www.g2.com/survey_responses/prisma-review-11803323)**

**Rating:** 5.0/5.0 stars

_— Saurav K._

[Read full review](https://www.g2.com/survey_responses/prisma-review-11803323)

#### What Are G2 Users Discussing About Prisma?

- [What is Mediaocean used for?](https://www.g2.com/discussions/what-is-mediaocean-used-for)

### [The Trade Desk](https://www.g2.com/it/products/the-trade-desk/reviews)

La piattaforma self-service basata su cloud di The Trade Desk consente agli acquirenti di annunci di creare, gestire, ottimizzare e misurare campagne pubblicitarie su formati e dispositivi pubblicitari. Le integrazioni con centinaia di partner globali di dati, inventario e editori garantiscono la massima portata e capacità decisionali, e le API aziendali consentono lo sviluppo personalizzato sulla piattaforma. La potente tecnologia di The Trade Desk offre agli inserzionisti una scala e una portata del pubblico senza pari, valutando più di 13 milioni di impressioni e quadrilioni di permutazioni su internet aperto ogni singolo secondo. L'acquisto basato su obiettivi della piattaforma consente agli inserzionisti di impostare più KPI, con trasparenza sulle prestazioni e la possibilità di ottimizzare le campagne in corso. Gli inserzionisti sulla piattaforma possono anche sfruttare un robusto mercato dei dati per informare e misurare le loro campagne pubblicitarie rispetto ai risultati aziendali online e offline. Riconosciuta per la sua innovazione e agilità, The Trade Desk è leader nella TV connessa e nei media al dettaglio, così come nei canali programmatici emergenti come l'audio, il digital-out-of-home e il gaming. Per aiutare i marketer a comprendere il mondo in rapida evoluzione e complesso della pubblicità basata sui dati, The Trade Desk offre anche corsi di certificazione Edge Academy. Fondata nel 2009 a Ventura, California, The Trade Desk (Nasdaq: TTD) ha più di 3.000 dipendenti in dozzine di uffici in Nord America, Europa e Asia Pacifico. I clienti includono i più grandi marchi e le più grandi agenzie pubblicitarie del mondo. Il tasso di fidelizzazione dei clienti dell'azienda è stato superiore al 95% negli ultimi nove anni, grazie a un servizio clienti eccezionale e a una tecnologia superiore.

**Average Rating:** 4.4/5.0

**Total Reviews:** 178

#### How Do G2 Users Rate The Trade Desk?

- **Facilità d'uso:** 8.1/10 (Category avg: 8.6/10)
- **Prestazioni e Affidabilità:** 8.4/10 (Category avg: 8.6/10)
- **Chiudi l'API dell'ecosistema:** 7.9/10 (Category avg: 8.0/10)
- **Capacità del flusso di lavoro:** 8.0/10 (Category avg: 8.2/10)

#### Who Is the Company Behind The Trade Desk?

- **Venditore:** [The Trade Desk](https://www.g2.com/it/sellers/the-trade-desk)
- **Sito web dell'azienda:** www.thetradedesk.com
- **Anno di Fondazione:** 2009
- **Sede centrale:** Ventura, CA
- **Twitter:** @TheTradeDesk  
20,680 follower su Twitter
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c7a5a4baf579f55f94cda11b2020530981d45310d5c5a9d6ebfc30018dd6651c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F892001%2F&secure%5Burl_type%5D=linkedin_company_website)  
4,738 dipendenti su LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Manager
- **Top Industries:** Marketing e pubblicità, Software per computer
- **Company Size:** 43% Medium, 30% Small

#### What Do G2 Reviewers Say About The Trade Desk?

_AI-generated summary from verified user reviews_

##### Pros

- Gli utenti apprezzano l' **approccio basato sui dati e la trasparenza** di The Trade Desk per una gestione efficace delle campagne programmatiche.
- Gli utenti ammirano la **facilità d'uso** di The Trade Desk, migliorando il processo decisionale grazie alla sua configurazione intuitiva e ai processi semplificati.
- Gli utenti apprezzano le capacità di **targeting avanzato del pubblico** di The Trade Desk, migliorando le prestazioni delle campagne attraverso diverse demografie.
- Gli utenti apprezzano le **opzioni di targeting avanzate** di The Trade Desk, migliorando le prestazioni delle loro campagne e la portata del pubblico.
- Gli utenti apprezzano la **gestione delle campagne senza sforzo** di The Trade Desk, migliorando l'efficienza e aumentando il ROI con strumenti facili da usare.

##### Cons

- Gli utenti trovano la **ripida curva di apprendimento** di The Trade Desk impegnativa, soprattutto per i nuovi arrivati alla pubblicità programmatica.
- Gli utenti trovano il **costo elevato e la spesa minima** un ostacolo, soprattutto per le campagne più piccole e i principianti.
- Gli utenti trovano la **ripida curva di apprendimento** di The Trade Desk impegnativa, soprattutto per coloro che sono nuovi alla piattaforma.
- Gli utenti trovano la **configurazione complessa** e la ripida curva di apprendimento impegnative, in particolare per i team più piccoli e le campagne.
- Gli utenti trovano la **configurazione difficile** impegnativa, soprattutto per i nuovi utenti che necessitano di un ampio addestramento e supporto per avere successo.

#### What Are Recent G2 Reviews of The Trade Desk?

**["Maggiore controllo e regolazioni in tempo reale delle campagne con The Trade Desk"](https://www.g2.com/it/survey_responses/the-trade-desk-review-12754603)**

**Rating:** 4.5/5.0 stars

_— Nijat I._

[Read full review](https://www.g2.com/it/survey_responses/the-trade-desk-review-12754603)

**["L'ottimizzazione AI di Kokai e l'interfaccia utente intuitiva rendono The Trade Desk un DSP di punta"](https://www.g2.com/it/survey_responses/the-trade-desk-review-12893667)**

**Rating:** 4.0/5.0 stars

_— sai v._

[Read full review](https://www.g2.com/it/survey_responses/the-trade-desk-review-12893667)

#### What Are G2 Users Discussing About The Trade Desk?

- [What is The Trade Desk business model?](https://www.g2.com/it/discussions/what-is-the-trade-desk-business-model)
- [Does The Trade Desk use AI?](https://www.g2.com/it/discussions/does-the-trade-desk-use-ai)
- [How is trade desk different from Google?](https://www.g2.com/it/discussions/how-is-trade-desk-different-from-google)
- [What does The Trade Desk do?](https://www.g2.com/it/discussions/what-does-the-trade-desk-do)

### [Vibe](https://www.g2.com/it/products/vibe-2025-07-01/reviews)

Vibe consente a qualsiasi marketer, qualsiasi marchio, di qualsiasi dimensione, di fare pubblicità in TV entro 5 minuti. Esegui campagne TV facilmente su oltre 500 canali TV premium e app di streaming. Nessun impegno, a partire da soli $50/giorno.

**Average Rating:** 4.8/5.0

**Total Reviews:** 135

#### How Do G2 Users Rate Vibe?

- **Facilità d'uso:** 9.7/10 (Category avg: 8.6/10)
- **Prestazioni e Affidabilità:** 9.6/10 (Category avg: 8.6/10)
- **Chiudi l'API dell'ecosistema:** 8.4/10 (Category avg: 8.0/10)
- **Capacità del flusso di lavoro:** 9.4/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Vibe?

- **Venditore:** [Vibe](https://www.g2.com/it/sellers/vibe)
- **Sito web dell'azienda:** www.vibe.co
- **Anno di Fondazione:** 2022
- **Sede centrale:** Chicago, US
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=12e2fbf4dfd34d61d7a0b04fab4a6b4f6627a7f120a7aa8085a1606157acf5e9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvibe-ctv-ott&secure%5Burl_type%5D=linkedin_company_website)  
199 dipendenti su LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, Marketing Manager
- **Top Industries:** Marketing e pubblicità, Vendita al dettaglio
- **Company Size:** 75% Small, 21% Medium

#### What Do G2 Reviewers Say About Vibe?

_AI-generated summary from verified user reviews_

##### Pros

- Gli utenti apprezzano la **facilità d'uso** di Vibe, godendo della creazione di campagne semplice e delle funzionalità di tracciamento accessibili.
- Gli utenti elogiano il **supporto clienti eccezionale** di Vibe, evidenziando il suo team proattivo e competente per soluzioni efficaci.
- Gli utenti trovano il team di supporto di Vibe **incredibilmente utile** , migliorando la loro esperienza con un'eccellente guida e collaborazione.
- Gli utenti trovano la **configurazione incredibilmente facile** , consentendo un rapido lancio e integrazione delle campagne con un supporto impressionante.
- Gli utenti apprezzano la **gestione efficiente delle campagne** di Vibe, sperimentando configurazioni facili e una rapida generazione di lead.

##### Cons

- Gli utenti trovano le **limitazioni del reporting** di Vibe frustranti, soprattutto per la valutazione delle prestazioni e l'accuratezza dell'attribuzione.
- Gli utenti trovano **difficile l'installazione** di Vibe, soprattutto con l'integrazione e le funzionalità avanzate che richiedono una formazione aggiuntiva.
- Gli utenti trovano che le **funzionalità limitate** di Vibe limitano la loro creatività e le opzioni per il montaggio video e la pubblicità.
- Gli utenti esprimono il desiderio di **annunci cliccabili** , notando limitazioni con i requisiti di spesa pubblicitaria giornaliera su Vibe.
- Gli utenti affrontano **difficoltà di modifica** con Vibe, trovando difficile correggere errori durante le campagne in corso.

#### What Are Recent G2 Reviews of Vibe?

**["Esperienza utente intuitiva, incredibile supporto al successo del cliente e ottima segmentazione del pubblico"](https://www.g2.com/it/survey_responses/vibe-review-12517453)**

**Rating:** 5.0/5.0 stars

_— Koju A._

[Read full review](https://www.g2.com/it/survey_responses/vibe-review-12517453)

**["Gestione delle campagne senza sforzo e flessibilità impareggiabile"](https://www.g2.com/it/survey_responses/vibe-review-12177629)**

**Rating:** 5.0/5.0 stars

_— Channing C._

[Read full review](https://www.g2.com/it/survey_responses/vibe-review-12177629)

### [Facebook for Business](https://www.g2.com/it/products/facebook-for-business/reviews)

Facebook for Business è una suite completa di strumenti e servizi progettati per aiutare le aziende di tutte le dimensioni a stabilire una forte presenza online, interagire con il loro pubblico di riferimento e stimolare la crescita attraverso la piattaforma Facebook. Sfruttando l'ampia base di utenti di Facebook, le aziende possono creare pagine personalizzate, eseguire campagne pubblicitarie mirate e utilizzare varie funzionalità per mostrare efficacemente i loro prodotti e servizi. Caratteristiche e Funzionalità Principali: - Pagine Aziendali: Crea e gestisci pagine dedicate per rappresentare il tuo marchio, condividere aggiornamenti e interagire con i clienti. - Strumenti Pubblicitari: Sviluppa ed esegui campagne pubblicitarie mirate utilizzando le opzioni avanzate di targeting di Facebook per raggiungere specifici demografici e interessi. - Facebook Shops: Imposta un negozio online direttamente su Facebook, permettendo ai clienti di sfogliare e acquistare prodotti senza lasciare la piattaforma. - Integrazione Messenger: Comunica con i clienti in tempo reale tramite Facebook Messenger, fornendo supporto e costruendo relazioni. - Analisi e Approfondimenti: Accedi a metriche di performance dettagliate per comprendere il comportamento del pubblico e ottimizzare le strategie di marketing. Valore Primario e Soluzioni: Facebook for Business consente alle aziende di connettersi con un pubblico globale, aumentare la visibilità del marchio e stimolare le vendite attraverso una piattaforma facile da usare. Affronta sfide aziendali comuni come la portata limitata, l'engagement dei clienti e le vendite online fornendo strumenti che facilitano il marketing mirato, la comunicazione diretta e l'integrazione e-commerce senza soluzione di continuità. Utilizzando Facebook for Business, le aziende possono promuovere efficacemente le loro offerte, interagire con i clienti e raggiungere i loro obiettivi aziendali in modo conveniente.

**Average Rating:** 4.2/5.0

**Total Reviews:** 1,392

#### How Do G2 Users Rate Facebook for Business?

- **Facilità d'uso:** 8.1/10 (Category avg: 8.6/10)
- **Prestazioni e Affidabilità:** 8.4/10 (Category avg: 8.6/10)
- **Chiudi l'API dell'ecosistema:** 8.2/10 (Category avg: 8.0/10)
- **Capacità del flusso di lavoro:** 8.0/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Facebook for Business?

- **Venditore:** [Meta Platforms, Inc](https://www.g2.com/it/sellers/meta-platforms-inc)
- **Anno di Fondazione:** 2008
- **Sede centrale:** Menlo Park, CA
- **Twitter:** @Meta  
9,891,711 follower su Twitter
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8ddd5ae494d43c8871a4a073a634fa2f05131a85b5f7f4df13a9fc1cffa0ec84&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmeta%2F&secure%5Burl_type%5D=linkedin_company_website)  
158,764 dipendenti su LinkedIn®
- **Proprietà:** NASDAQ: META

#### Who Uses This Product?

- **Who Uses This:** Owner, Marketing Manager
- **Top Industries:** Marketing e pubblicità, Vendita al dettaglio
- **Company Size:** 67% Small, 26% Medium

#### What Do G2 Reviewers Say About Facebook for Business?

_AI-generated summary from verified user reviews_

##### Pros

- Gli utenti apprezzano il **targeting eccezionale del pubblico** di Facebook for Business, raggiungendo una maggiore portata e coinvolgimento senza sforzo.
- Gli utenti trovano Facebook for Business incredibilmente **facile da usare** , semplificando la navigazione e migliorando il coinvolgimento del pubblico per le loro attività.
- Gli utenti apprezzano le **capacità pubblicitarie globali** di Facebook for Business, migliorando la loro portata e l'attrazione dei clienti.
- Gli utenti apprezzano la **ampia portata del pubblico** di Facebook for Business, aumentando significativamente la visibilità e il coinvolgimento dei clienti.
- Gli utenti apprezzano le **capacità pubblicitarie globali** di Facebook for Business, raggiungendo efficacemente un pubblico più ampio con facilità.

##### Cons

- Gli utenti hanno difficoltà con **problemi di annunci** , affrontando frequenti divieti e la necessità che gli annunci generino coinvolgimento.
- Gli utenti trovano il **scarso supporto clienti** di Facebook for Business frustrante, complicando la risoluzione dei problemi e la soddisfazione del cliente.
- Gli utenti spesso affrontano **problemi di gestione degli annunci** con Facebook for Business, inclusi attivazioni automatiche delle funzionalità e sfide di conformità alle politiche.
- Gli utenti trovano l' **interfaccia pubblicitaria complessa** frustrante, ostacolando una gestione efficace delle campagne e l'esperienza complessiva dell'utente.
- Gli utenti si lamentano delle **funzionalità limitate** in Facebook for Business, ostacolando la creatività e la flessibilità nella gestione degli annunci.

#### What Are Recent G2 Reviews of Facebook for Business?

**["Soluzione pubblicitaria economica e facile da usare"](https://www.g2.com/it/survey_responses/facebook-for-business-review-12832788)**

**Rating:** 4.0/5.0 stars

_— ADnan C._

[Read full review](https://www.g2.com/it/survey_responses/facebook-for-business-review-12832788)

**["Forte targeting e alto ROI con integrazioni Meta fluide"](https://www.g2.com/it/survey_responses/facebook-for-business-review-12973164)**

**Rating:** 4.0/5.0 stars

_— Mrudu P._

[Read full review](https://www.g2.com/it/survey_responses/facebook-for-business-review-12973164)

#### What Are G2 Users Discussing About Facebook for Business?

- [Non sono sicuro di come ottimizzare il targeting degli annunci su Facebook per le aziende. Qualcuno potrebbe fornire alcune best practice?](https://www.g2.com/it/discussions/i-m-unsure-how-to-optimize-ad-targeting-on-facebook-for-business-could-someone-provide-some-best-practices) - 2 comments
- [A cosa serve Facebook per le aziende?](https://www.g2.com/it/discussions/what-is-facebook-for-business-used-for) - 2 comments

### [MNTN Performance TV](https://www.g2.com/it/products/mntn-performance-tv/reviews)

MNTN Performance TV è una piattaforma pubblicitaria per la TV connessa che offre una suite di tecnologie di targeting, misurazione e ottimizzazione automatizzata progettate per fornire i risultati che i marketer si aspettano dai loro canali di performance. La nostra missione non è solo garantire che le tue campagne televisive raggiungano i tuoi obiettivi, ma lasciare un impatto duraturo che ti aiuti a far crescere il business per gli anni a venire.

**Average Rating:** 4.8/5.0

**Total Reviews:** 61

#### How Do G2 Users Rate MNTN Performance TV?

- **Facilità d'uso:** 9.4/10 (Category avg: 8.6/10)
- **Prestazioni e Affidabilità:** 9.2/10 (Category avg: 8.6/10)
- **Chiudi l'API dell'ecosistema:** 8.8/10 (Category avg: 8.0/10)
- **Capacità del flusso di lavoro:** 9.0/10 (Category avg: 8.2/10)

#### Who Is the Company Behind MNTN Performance TV?

- **Venditore:** [MNTN](https://www.g2.com/it/sellers/mntn)
- **Anno di Fondazione:** 2018
- **Sede centrale:** Austin (Remote) , US
- **Twitter:** @weareMNTN  
30,230 follower su Twitter
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7d7be43976dafb8b690127fe2a31be62eac9da4969dcef7e96d7bf1f57d99797&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwearemntn%2F&secure%5Burl_type%5D=linkedin_company_website)  
863 dipendenti su LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing e pubblicità, Produzione media
- **Company Size:** 70% Small, 23% Medium

#### What Do G2 Reviewers Say About MNTN Performance TV?

_AI-generated summary from verified user reviews_

##### Pros

- Gli utenti evidenziano le **fonti di inventario di alta qualità** di MNTN Performance TV, apprezzando risultati efficaci e un eccellente servizio clienti.
- Gli utenti elogiano le **fonti di inventario di alta qualità** di MNTN Performance TV, insieme alla sua interfaccia utente impressionante e al servizio clienti.
- Gli utenti evidenziano la **qualità video eccezionale** di MNTN Performance TV, migliorando notevolmente la loro esperienza di visione.

##### Cons

- Gli utenti trovano che la **mancanza di contenuti educativi** su MNTN Performance TV ostacoli la loro capacità di utilizzare appieno la piattaforma.

#### What Are Recent G2 Reviews of MNTN Performance TV?

**["Rivoluzionato la nostra strategia pubblicitaria televisiva"](https://www.g2.com/it/survey_responses/mntn-performance-tv-review-12713892)**

**Rating:** 5.0/5.0 stars

_— Katie S._

[Read full review](https://www.g2.com/it/survey_responses/mntn-performance-tv-review-12713892)

**["Piattaforma intuitiva con targeting potente e ottimo supporto per l'integrazione"](https://www.g2.com/it/survey_responses/mntn-performance-tv-review-12712498)**

**Rating:** 5.0/5.0 stars

_— Lindsay B._

[Read full review](https://www.g2.com/it/survey_responses/mntn-performance-tv-review-12712498)

### [LocaliQ](https://www.g2.com/it/products/localiq/reviews)

LocaliQ è il modo in cui le aziende attraggono e mantengono i clienti ideali. La piattaforma di marketing aiuta le aziende a crescere più velocemente con una suite di gestione dei lead basata su AI e agenti digitali, automazione del marketing, gestione delle campagne omnicanale, reportistica avanzata e servizi guidati da esperti. La tecnologia consente ai clienti di ottimizzare la spesa pubblicitaria in tempo reale su più canali, risparmiando tempo e garantendo risultati concreti. Dash è la soluzione SaaS di gestione dei lead basata su AI di LocaliQ progettata per aiutare le aziende a convertire più lead in clienti, più rapidamente e in modo più efficiente. Con punteggio dei lead automatizzato, follow-up e reportistica, oltre ad agenti AI avanzati e uno strumento di conversazione SMS incluso, Dash semplifica i flussi di lavoro, elimina le attività manuali e aiuta ad aumentare i ricavi per aziende di tutte le dimensioni. Integrato con la piattaforma di marketing AI di LocaliQ, Dash consente alle aziende di migliorare le esperienze dei clienti, automatizzare i flussi di lavoro e risparmiare tempo per concentrarsi sulla crescita del proprio business. I prodotti e servizi di LocaliQ includono: - Agenti AI (Voce, SMS e chat dal vivo) - Automazione del Marketing - Software di Gestione dei Lead - Punteggio dei Lead - Chat dal Vivo - Marketing SMS - Marketing sui Social Media - Pubblicità Cross-Channel - Pubblicità a Pagamento sui Motori di Ricerca - Analisi del Marketing - Pubblicità sui Social Media - Pubblicità Display - Pubblicità Video - Email Marketing Mirato - Gestione Multi-Listings - Strumenti SEO - Siti Web e Pagine di Atterraggio - Promozioni Personalizzate Gannett è ora USA TODAY Co. Per allineare tutte le soluzioni di marketing digitale sotto un'unica identità di marca, i marchi ReachLocal, WordStream e ThriveHive sono stati consolidati sotto il nome LocaliQ.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1,064

#### How Do G2 Users Rate LocaliQ?

- **Facilità d'uso:** 9.0/10 (Category avg: 8.6/10)
- **Prestazioni e Affidabilità:** 9.1/10 (Category avg: 8.6/10)
- **Chiudi l'API dell'ecosistema:** 8.7/10 (Category avg: 8.0/10)
- **Capacità del flusso di lavoro:** 9.0/10 (Category avg: 8.2/10)

#### Who Is the Company Behind LocaliQ?

- **Venditore:** [USA TODAY Co.](https://www.g2.com/it/sellers/usa-today-co)
- **Sito web dell'azienda:** www.gannett.com
- **Anno di Fondazione:** 1906
- **Sede centrale:** Gannett Co., Inc. 1675 Broadway, 23rd Floor New York, NY 10019
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=65dc8c58123a4e0b1575ef00b11f1e89f596276532208c053019987fa8bf6ce2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgannett%2F&secure%5Burl_type%5D=linkedin_company_website)  
5,795 dipendenti su LinkedIn®
- **Proprietà:** NYSE: GCI

#### Who Uses This Product?

- **Who Uses This:** Owner, Marketing Manager
- **Top Industries:** Marketing e pubblicità, Software per computer
- **Company Size:** 71% Small, 25% Medium

#### What Do G2 Reviewers Say About LocaliQ?

_AI-generated summary from verified user reviews_

##### Pros

- Gli utenti apprezzano il **supporto clienti dedicato** di LocaliQ, migliorando la loro esperienza con assistenza personalizzata e campagne efficaci.
- Gli utenti apprezzano il **supporto personalizzato** di LocaliQ, apprezzando la loro comunicazione costante e il genuino impegno per il successo.
- Gli utenti apprezzano il **team di supporto dedicato** di LocaliQ, migliorando l'implementazione delle campagne e il successo complessivo.
- Gli utenti apprezzano le **capacità di crescita aziendale** di LocaliQ, migliorando efficacemente la gestione dei lead e la portata pubblicitaria.
- Gli utenti apprezzano la **facilità d'uso** di LocaliQ, che semplifica i flussi di lavoro e semplifica la gestione delle campagne per le aziende.

##### Cons

- Gli utenti trovano LocaliQ **costoso** , con costi elevati che portano a una generazione di lead insoddisfacente e a difficoltà finanziarie.
- Gli utenti notano i **costi elevati** di LocaliQ, rendendo difficile per le piccole imprese giustificare le spese.
- Gli utenti esprimono preoccupazione per le **funzionalità limitate** , citando metriche vaghe e mancanza di innovazione nel supportare la crescita aziendale.
- Gli utenti esprimono preoccupazioni riguardo al **scarso supporto clienti** , citando risposte lente alle email e mancanza di comunicazione efficace.
- Gli utenti segnalano **scarse prestazioni di vendita** da LocaliQ, sentendosi ingannati riguardo alla generazione di lead e affrontando problemi di comunicazione.

#### What Are Recent G2 Reviews of LocaliQ?

**["Un Partner Fidato per Far Crescere la Mia Attività"](https://www.g2.com/it/survey_responses/localiq-review-13170809)**

**Rating:** 5.0/5.0 stars

_— Michael W._

[Read full review](https://www.g2.com/it/survey_responses/localiq-review-13170809)

**["Campagne Across the Board per inserzionisti online."](https://www.g2.com/it/survey_responses/localiq-review-13177634)**

**Rating:** 4.0/5.0 stars

_— Rob A._

[Read full review](https://www.g2.com/it/survey_responses/localiq-review-13177634)

#### What Are G2 Users Discussing About LocaliQ?

- [A cosa serve WordStream?](https://www.g2.com/it/discussions/what-is-wordstream-used-for)
- [A cosa serve ReachEdge?](https://www.g2.com/it/discussions/what-is-reachedge-used-for) - 1 comment
- [What is LOCALiQ?](https://www.g2.com/it/discussions/what-is-localiq) - 1 comment, 1 upvote
- [Cosa è successo a ThriveHive?](https://www.g2.com/it/discussions/what-happened-to-thrivehive) - 1 comment
- [What does ThriveHive do?](https://www.g2.com/it/discussions/what-does-thrivehive-do) - 1 comment

### [Amazon Video Ads](https://www.g2.com/it/products/amazon-amazon-video-ads/reviews)

Gli annunci video ti permettono di raccontare storie e creare connessioni emotive con i clienti durante i loro percorsi decisionali.

**Average Rating:** 4.4/5.0

**Total Reviews:** 15

#### How Do G2 Users Rate Amazon Video Ads?

- **Facilità d'uso:** 8.8/10 (Category avg: 8.6/10)
- **Prestazioni e Affidabilità:** 8.3/10 (Category avg: 8.6/10)
- **Chiudi l'API dell'ecosistema:** 8.7/10 (Category avg: 8.0/10)
- **Capacità del flusso di lavoro:** 9.3/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Amazon Video Ads?

- **Venditore:** [Amazon](https://www.g2.com/it/sellers/amazon)
- **Anno di Fondazione:** 1994
- **Sede centrale:** Seattle, WA
- **Twitter:** @amazon  
5,898,422 follower su Twitter
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3c055ba2a1f3c1541b6e4d9a5f943579bd59ec9e85a0d4123f3c647d14324a5c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1586%2F&secure%5Burl_type%5D=linkedin_company_website)  
765,691 dipendenti su LinkedIn®
- **Proprietà:** AMZN

#### Who Uses This Product?

- **Top Industries:** Marketing e pubblicità
- **Company Size:** 67% Small, 20% Medium

#### What Do G2 Reviewers Say About Amazon Video Ads?

_AI-generated summary from verified user reviews_

##### Pros

- Gli utenti elogiano le **capacità efficaci di creazione di contenuti** di Amazon Video Ads per far crescere il loro business e raggiungere i clienti.

##### Cons

- Gli utenti ritengono che il **design dell'interfaccia di Amazon Video Ads** necessiti di miglioramenti per eguagliare la semplicità di Facebook.

#### What Are Recent G2 Reviews of Amazon Video Ads?

**["Amazon Advertising è la migliore piattaforma per pubblicizzare la nostra attività"](https://www.g2.com/it/survey_responses/amazon-video-ads-review-8562152)**

**Rating:** 5.0/5.0 stars

_— Vikram B._

[Read full review](https://www.g2.com/it/survey_responses/amazon-video-ads-review-8562152)

**["Preciso per il pubblico di riferimento. Mi piace la semplicità."](https://www.g2.com/it/survey_responses/amazon-video-ads-review-8339269)**

**Rating:** 4.0/5.0 stars

_— Shashank G._

[Read full review](https://www.g2.com/it/survey_responses/amazon-video-ads-review-8339269)

#### What Are G2 Users Discussing About Amazon Video Ads?

- [What is Amazon ad system?](https://www.g2.com/it/discussions/what-is-amazon-ad-system)
- [What makes a good Amazon video ad?](https://www.g2.com/it/discussions/what-makes-a-good-amazon-video-ad)
- [What type of ads does Amazon use?](https://www.g2.com/it/discussions/what-type-of-ads-does-amazon-use)

### [QuickFrame](https://www.g2.com/it/products/quickframe/reviews)

QuickFrame è la tua arma segreta creativa: la prima piattaforma end-to-end costruita per la produzione moderna di annunci video. Combiniamo l'esperienza umana di oltre 5.000 professionisti del video con la velocità del meglio dell'IA generativa per produrre annunci video di qualità da studio in pochi minuti.

**Average Rating:** 4.6/5.0

**Total Reviews:** 38

#### How Do G2 Users Rate QuickFrame?

- **Facilità d'uso:** 9.7/10 (Category avg: 8.6/10)
- **Prestazioni e Affidabilità:** 9.4/10 (Category avg: 8.6/10)
- **Chiudi l'API dell'ecosistema:** 8.8/10 (Category avg: 8.0/10)
- **Capacità del flusso di lavoro:** 9.1/10 (Category avg: 8.2/10)

#### Who Is the Company Behind QuickFrame?

- **Venditore:** [QuickFrame](https://www.g2.com/it/sellers/quickframe)
- **Anno di Fondazione:** 2015
- **Sede centrale:** New York, US
- **Twitter:** @quick\_frame  
370 follower su Twitter
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=765f92f110a193c13efbfd3b7eb0faf6348e0629ab1bb33abe1bd1a2d3bbc6e0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9420458%2F&secure%5Burl_type%5D=linkedin_company_website)  
27 dipendenti su LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing e pubblicità
- **Company Size:** 61% Small, 13% Large

#### What Do G2 Reviewers Say About QuickFrame?

_AI-generated summary from verified user reviews_

##### Pros

- Gli utenti trovano **la facilità d'uso** di QuickFrame essenziale per una produzione commerciale rapida ed efficiente e una comunicazione fluida con i clienti.
- Gli utenti apprezzano la **reattività e il miglioramento continuo** di QuickFrame, migliorando la collaborazione con professionisti talentuosi.
- Gli utenti apprezzano l' **efficienza** di QuickFrame nel semplificare i flussi di lavoro e migliorare la consegna dei progetti e le connessioni con i clienti.
- Gli utenti apprezzano QuickFrame per le sue **connessioni efficaci con i clienti** , che portano a una crescita costante dei progetti e a un successo aziendale migliorato.
- Gli utenti apprezzano l' **efficienza che fa risparmiare tempo** di QuickFrame, consentendo un completamento più rapido dei progetti e flussi di lavoro semplificati.

##### Cons

- Gli utenti trovano **la comunicazione e le opportunità limitate** su QuickFrame frustranti, influenzando la loro capacità di avere successo.
- Gli utenti trovano che l' **interfaccia confusa** di QuickFrame renda la navigazione difficile e richieda assistenza extra per i clienti.
- Gli utenti esprimono il desiderio di avere una **migliore visibilità** sulla disponibilità dei progetti e sulle prestazioni degli annunci dopo la consegna su QuickFrame.
- Gli utenti notano che la **piattaforma può essere difettosa** , portando a sfide di usabilità e frequenti spiegazioni ai clienti.
- Gli utenti affrontano **problemi tecnici** con QuickFrame, inclusa un'interfaccia difettosa che complica l'usabilità per i clienti.

#### What Are Recent G2 Reviews of QuickFrame?

**["QuickFrame: Un Cambiamento Epocale per la Mia Attività di Produzione"](https://www.g2.com/it/survey_responses/quickframe-review-12049273)**

**Rating:** 5.0/5.0 stars

_— Todd S._

[Read full review](https://www.g2.com/it/survey_responses/quickframe-review-12049273)

**["Un canale legittimo per professionisti video indipendenti"](https://www.g2.com/it/survey_responses/quickframe-review-12572570)**

**Rating:** 5.0/5.0 stars

_— Mark Gabriel L._

[Read full review](https://www.g2.com/it/survey_responses/quickframe-review-12572570)

### [Simpli.fi](https://www.g2.com/it/products/simpli-fi/reviews)

Simpli.fi è la principale piattaforma di successo pubblicitario, che fornisce una gamma di soluzioni pubblicitarie a aziende di tutte le dimensioni. Genera consapevolezza del marchio, aumenta le vendite e raggiungi i tuoi obiettivi aziendali con un approccio pubblicitario a tutto tondo utilizzando la Demand Side Platform (DSP) di Simpli.fi. Scegli tra una varietà di modelli di servizio per migliorare la tua strategia pubblicitaria con metodi comprovati di targeting efficace utilizzando tipi creativi ad alto impatto, tra cui TV in streaming, display, native, audio, social media e altro ancora. Usa dati demografici e comportamentali per mirare al pubblico più rilevante a livello nazionale o locale con precisione per ottenere prestazioni pubblicitarie di impatto.

**Average Rating:** 4.5/5.0

**Total Reviews:** 153

#### How Do G2 Users Rate Simpli.fi?

- **Facilità d'uso:** 8.8/10 (Category avg: 8.6/10)
- **Prestazioni e Affidabilità:** 8.7/10 (Category avg: 8.6/10)
- **Chiudi l'API dell'ecosistema:** 8.7/10 (Category avg: 8.0/10)
- **Capacità del flusso di lavoro:** 8.5/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Simpli.fi?

- **Venditore:** [Simpli.fi](https://www.g2.com/it/sellers/simpli-fi)
- **Sito web dell'azienda:** www.simpli.fi
- **Anno di Fondazione:** 2010
- **Sede centrale:** Fort Worth, TX
- **Twitter:** @simpli\_fi  
1,808 follower su Twitter
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a8a94fbbbc688de7d39111c79a98233bf6f928be1aacbbe2c3d60ccc0de1997f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F801567%2F&secure%5Burl_type%5D=linkedin_company_website)  
618 dipendenti su LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Manager
- **Top Industries:** Marketing e pubblicità, Media radiotelevisivi
- **Company Size:** 56% Small, 36% Medium

#### What Do G2 Reviewers Say About Simpli.fi?

_AI-generated summary from verified user reviews_

##### Pros

- Gli utenti elogiano il **supporto clienti accessibile e utile** di Simpli.fi, migliorando l'esperienza complessiva dell'utente.
- Gli utenti apprezzano la **facilità d'uso** di Simpli.fi, apprezzando il suo personale disponibile e l'integrazione senza soluzione di continuità per la gestione delle campagne.
- Gli utenti apprezzano il **team di supporto utile** di Simpli.fi, che fornisce assistenza e migliora l'esperienza complessiva delle campagne.
- Gli utenti apprezzano il **supporto eccezionale** di Simpli.fi, sottolineando il personale disponibile e l'assistenza rapida durante tutto il loro percorso.
- Gli utenti elogiano Simpli.fi per il suo **targeting iperlocale e l'integrazione senza soluzione di continuità** , migliorando notevolmente l'efficacia delle campagne per le loro agenzie.

##### Cons

- Gli utenti esprimono preoccupazioni riguardo ai **costi elevati** e alla necessità di una maggiore trasparenza dei prezzi con le offerte di Simpli.fi.
- Gli utenti esprimono frustrazione per **costi aggiuntivi** e mancanza di trasparenza nei prezzi, complicando il processo di onboarding e gestione delle campagne.
- Gli utenti esprimono preoccupazioni riguardo a una **mancanza di chiarezza** nel processo di onboarding e nei prezzi, portando a confusione e sfiducia.
- Gli utenti affrontano **problemi di gestione degli annunci** a causa di un onboarding confuso, costi nascosti e reportistica delle campagne inaffidabile.
- Gli utenti trovano il **processo di onboarding complesso** di Simpli.fi frustrante, ostacolando la loro capacità di utilizzare la piattaforma in modo efficace.

#### What Are Recent G2 Reviews of Simpli.fi?

**["Facile da usare con supporto rapido"](https://www.g2.com/it/survey_responses/simpli-fi-review-12756098)**

**Rating:** 4.0/5.0 stars

_— Jacob D._

[Read full review](https://www.g2.com/it/survey_responses/simpli-fi-review-12756098)

**["Creazione di campagne facile e supporto reattivo da Simpli.fi"](https://www.g2.com/it/survey_responses/simpli-fi-review-11852332)**

**Rating:** 5.0/5.0 stars

_— Utente verificato in Marketing e pubblicità_

[Read full review](https://www.g2.com/it/survey_responses/simpli-fi-review-11852332)

#### What Are G2 Users Discussing About Simpli.fi?

- [A cosa serve Simpli.fi?](https://www.g2.com/it/discussions/what-is-simpli-fi-used-for)
- [A cosa serve Bidtellect?](https://www.g2.com/it/discussions/what-is-bidtellect-used-for)
- [How much is Simplifi by Quicken?](https://www.g2.com/it/discussions/how-much-is-simplifi-by-quicken)
- [Chi possiede Simpli fi?](https://www.g2.com/it/discussions/who-owns-simpli-fi) - 1 comment
- [Che cos'è TAG Simpli fi?](https://www.g2.com/it/discussions/what-is-tag-simpli-fi) - 1 comment

### [Extreme Reach](https://www.g2.com/products/extreme-reach/reviews)

XR Extreme Reach is the leading advertising operations platform that helps brands and agencies worldwide save millions by simplifying how they create ads, deliver them, pay talent, and manage rights within one unified solution. Today, 80% of the top U.S. advertising spenders are on the XR platform, and the platform itself delivers nearly 90% of all Super Bowl advertising each year. Headquartered in New York, XR also operates offices across Europe, Asia, and Australia. Learn more at www.xr.global

**Average Rating:** 4.3/5.0

**Total Reviews:** 23

#### How Do G2 Users Rate Extreme Reach?

- **Ease of Use:** 8.6/10 (Category avg: 8.6/10)
- **Performance and Reliability:** 10.0/10 (Category avg: 8.6/10)
- **Workflow Capability:** 10.0/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Extreme Reach?

- **Seller:** [Extreme Reach](https://www.g2.com/sellers/extreme-reach)
- **Company Website:** www.xr.global
- **Year Founded:** 2008
- **HQ Location:** Hudson Yards, NYC, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=42b214ec91892d66724246e6c561bebf90f251a36ac715fb4fbb0eb53934d0c9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fextreme-reach%2F&secure%5Burl_type%5D=linkedin_company_website)  
990 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 48% Medium, 30% Small

#### What Are Recent G2 Reviews of Extreme Reach?

**["Great UI That Keeps Everything Organized and Easy to Navigate"](https://www.g2.com/survey_responses/extreme-reach-review-13080002)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/extreme-reach-review-13080002)

**["User-Friendly, Fast, and Cost-Effective with Outstanding Support"](https://www.g2.com/survey_responses/extreme-reach-review-13051362)**

**Rating:** 5.0/5.0 stars

_— Rebecca G._

[Read full review](https://www.g2.com/survey_responses/extreme-reach-review-13051362)

### [Smartly](https://www.g2.com/products/smartly/reviews)

Smartly is an AI-powered advertising platform that helps enterprise brands grow with confidence. Bring your ideas. We’ll help you scale them. Plan, create, launch, and optimize high-performing campaigns in one unified platform that connects creative, media, and measurement so everything works together. Today’s digital landscape moves fast and fragments easily. Smartly brings it back into focus. With generative AI, creative automation, predictive budget allocation, and real-time insights, teams can simplify execution and turn strong creative into measurable growth. Run campaigns across Meta, TikTok, Pinterest, Snap, Google, YouTube, Reddit, Spotify, and Connected TV, all from a single workflow built for speed and clarity. Whether you’re driving performance, brand impact, or commerce, Smartly helps teams move faster without losing control. Smartly brings together three powerful capabilities: Creative Automation + Generative AI Turn one big idea into many high-performing variations. Produce video and catalog ads at scale, personalize with ease, and test quickly, without the operational drag. Cross-Channel Media Orchestration Launch confidently and optimize continuously. Automate workflows, manage audiences, and allocate budget where it makes the biggest impact. Intelligence + Real-Time Measurement See what’s working, and why. Connect creative and media performance to real business outcomes with clear reporting, experimentation tools, and brand measurement. Unlike point solutions, Smartly supports the full advertising journey, from asset creation to optimization and measurement, in one connected system. Built for global brands and agencies managing complexity at scale. Trusted by leading brands across retail, ecommerce, travel, entertainment, gaming, financial services, and consumer goods, Smartly helps marketing teams turn ambition into action, and action into growth. Learn more at smartly.io.

**Average Rating:** 4.4/5.0

**Total Reviews:** 433

#### How Do G2 Users Rate Smartly?

- **Ease of Use:** 8.3/10 (Category avg: 8.6/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.6/10)
- **Close Ecosystem API:** 8.8/10 (Category avg: 8.0/10)
- **Workflow Capability:** 8.4/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Smartly?

- **Seller:** [Smartly.io](https://www.g2.com/sellers/smartly-io)
- **Company Website:** smartly.io
- **Year Founded:** 2013
- **HQ Location:** Helsinki, Finland
- **Twitter:** @smartlyio  
2,242 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b042adf95da0d3edc514fcb221c9fd283b75d70de95a5f2916147379bfef1f08&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3199750%2F&secure%5Burl_type%5D=linkedin_company_website)  
966 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Digital Marketing Specialist
- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 50% Medium, 30% Large

#### What Are Recent G2 Reviews of Smartly?

**["Smartly Elevates Campaign Management with Ease"](https://www.g2.com/survey_responses/smartly-review-13121983)**

**Rating:** 5.0/5.0 stars

_— Jesus R._

[Read full review](https://www.g2.com/survey_responses/smartly-review-13121983)

**["New Features That Boost Campaign Optimization and ROI"](https://www.g2.com/survey_responses/smartly-review-13121641)**

**Rating:** 4.5/5.0 stars

_— Verified User in Apparel & Fashion_

[Read full review](https://www.g2.com/survey_responses/smartly-review-13121641)

#### What Are G2 Users Discussing About Smartly?

- [What is Smartly.io used for?](https://www.g2.com/discussions/what-is-smartly-io-used-for)

### [illumin](https://www.g2.com/it/products/illumin-illumin/reviews)

illumin sta rivoluzionando il panorama della pubblicità digitale consentendo ai marketer di ottenere risultati trasformativi attraverso il suo approccio incentrato sul cliente. Con una piattaforma unificata costruita attorno al web aperto, illumin permette a marchi e agenzie di pianificare, costruire ed eseguire campagne senza soluzione di continuità attraverso l'intero funnel di marketing, collegando canali programmatici, email e social media all'interno di un'unica piattaforma. Con sede a Toronto, Canada, illumin serve clienti in Nord America, America Latina ed Europa. Per ulteriori informazioni, visita illumin.com.

**Average Rating:** 4.3/5.0

**Total Reviews:** 154

#### How Do G2 Users Rate illumin?

- **Facilità d'uso:** 8.1/10 (Category avg: 8.6/10)
- **Prestazioni e Affidabilità:** 8.1/10 (Category avg: 8.6/10)
- **Chiudi l'API dell'ecosistema:** 7.1/10 (Category avg: 8.0/10)
- **Capacità del flusso di lavoro:** 8.0/10 (Category avg: 8.2/10)

#### Who Is the Company Behind illumin?

- **Venditore:** [illumin](https://www.g2.com/it/sellers/illumin)
- **Sito web dell'azienda:** illumin.com
- **Anno di Fondazione:** 2009
- **Sede centrale:** Toronto, Canada
- **Twitter:** @AcuityAds  
174 follower su Twitter
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f94c30a29c046445f91410f8f8f92cdd5085129c1746de0c14f8c74916b533eb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Facuity-ads-inc%2F&secure%5Burl_type%5D=linkedin_company_website)  
239 dipendenti su LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing e pubblicità, Automobilistico
- **Company Size:** 57% Small, 29% Medium

#### What Do G2 Reviewers Say About illumin?

_AI-generated summary from verified user reviews_

##### Pros

- Gli utenti apprezzano la **facilità d'uso** di illumin, trovandolo intuitivo e conveniente per gestire più annunci in modo efficiente.
- Gli utenti elogiano la **piattaforma intuitiva e l'eccellente servizio clienti** di illumin, migliorando la loro esperienza di gestione delle campagne.
- Gli utenti apprezzano la **tela visiva basata su percorsi** di illumin, che consente ottimizzazioni strategiche delle campagne e un targeting efficiente del pubblico.
- Gli utenti elogiano il **eccellente supporto clienti** di illumin, apprezzando la loro assistenza pratica e le raccomandazioni preziose.
- Gli utenti apprezzano **l'utilità del team** , apprezzando il loro supporto e la guida in tutte le fasi dell'utilizzo di Illumin.

##### Cons

- Gli utenti notano **scarse capacità di reporting** , mancando dei filtri necessari e delle funzionalità intuitive per un'analisi più approfondita e personalizzazione.
- Gli utenti affrontano una significativa **curva di apprendimento** a causa dell'interfaccia utente non familiare e del lungo processo di configurazione della campagna.
- Gli utenti notano **una flessibilità limitata nei report** , poiché un'analisi più approfondita richiede l'esportazione dei dati per ulteriori filtraggi, influenzando le intuizioni.
- Gli utenti notano le **limitazioni del reporting** in Illumin, in particolare la mancanza di filtri avanzati per approfondimenti più dettagliati sui dati.
- Gli utenti sperimentano **limitazioni nei report** che ostacolano la personalizzazione e complicano un'analisi più approfondita delle prestazioni in Illumin.

#### What Are Recent G2 Reviews of illumin?

**["DSP intuitivo con caratteristiche di prestazioni elevate"](https://www.g2.com/it/survey_responses/illumin-review-13120128)**

**Rating:** 5.0/5.0 stars

_— Aldana M._

[Read full review](https://www.g2.com/it/survey_responses/illumin-review-13120128)

**["Ilumin: l'algoritmo consegna, la configurazione decide."](https://www.g2.com/it/survey_responses/illumin-review-13118986)**

**Rating:** 4.5/5.0 stars

_— Oscar R._

[Read full review](https://www.g2.com/it/survey_responses/illumin-review-13118986)

### [Quantcast Platform](https://www.g2.com/it/products/quantcast-platform/reviews)

Quantcast è la piattaforma pubblicitaria alimentata dall'IA costruita per i marketer orientati alle prestazioni. Sfruttando quasi 20 anni di esperienza, la nostra missione è semplificare radicalmente la pubblicità su internet aperto. Utilizziamo l'IA e il machine learning per fornire un'intelligenza superiore del pubblico e guidare prestazioni eccezionali delle campagne. Con un'intelligenza del pubblico in tempo reale e ottimizzazioni omnicanale end-to-end, Quantcast aiuta inserzionisti e agenzie di tutte le dimensioni a comprendere profondamente i pubblici, agire più velocemente e trasformare la spesa pubblicitaria in crescita misurabile. www.quantcast.com

**Average Rating:** 4.2/5.0

**Total Reviews:** 188

#### How Do G2 Users Rate Quantcast Platform?

- **Facilità d'uso:** 8.3/10 (Category avg: 8.6/10)
- **Prestazioni e Affidabilità:** 8.2/10 (Category avg: 8.6/10)
- **Chiudi l'API dell'ecosistema:** 6.6/10 (Category avg: 8.0/10)
- **Capacità del flusso di lavoro:** 7.7/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Quantcast Platform?

- **Venditore:** [Quantcast](https://www.g2.com/it/sellers/quantcast)
- **Sito web dell'azienda:** www.quantcast.com
- **Anno di Fondazione:** 2006
- **Sede centrale:** San Francisco, CA
- **Twitter:** @Quantcast  
10,210 follower su Twitter
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dd9468cc8f1c503873d7758b8af9c07aeef604dc4098770767df0c9f42bc257e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F60540%2F&secure%5Burl_type%5D=linkedin_company_website)  
527 dipendenti su LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Programmatic Manager
- **Top Industries:** Marketing e pubblicità, Vendita al dettaglio
- **Company Size:** 40% Medium, 33% Small

#### What Do G2 Reviewers Say About Quantcast Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Gli utenti apprezzano la **facilità d'uso** della piattaforma Quantcast, che consente la creazione rapida di report e una gestione delle campagne semplificata.
- Gli utenti apprezzano le **preziose intuizioni** della piattaforma Quantcast, rendendo facile ottimizzare e gestire le campagne in modo efficace.
- Gli utenti apprezzano la **facilità d'uso** nella configurazione delle campagne sulla piattaforma Quantcast, migliorando la loro esperienza complessiva.
- Gli utenti apprezzano l'interfaccia **user-friendly** della piattaforma Quantcast, che consente una rapida configurazione e una facile gestione delle campagne.
- Gli utenti apprezzano la **facilità di gestione delle campagne** in Quantcast, trovando la reportistica e l'ottimizzazione straordinariamente intuitive.

##### Cons

- Gli utenti esprimono frustrazione per le **funzionalità limitate** della piattaforma Quantcast, in particolare nella duplicazione delle campagne e nella modifica in blocco.
- Gli utenti identificano le **funzionalità mancanti** nella piattaforma Quantcast, come la modifica in blocco e il miglioramento dei report per l'efficienza.
- Gli utenti affrontano problemi con **reporting scadente** , inclusi report programmati interrotti e visibilità limitata sui dati di conversione.
- Gli utenti riscontrano **problemi con la reportistica e le connessioni API** , portando a ritardi e visibilità limitata sui dati di conversione.
- Gli utenti riscontrano **limitazioni nei report** con la piattaforma Quantcast, trovando i riassunti automatici inadeguati e i processi manuali frustrantemente lenti.

#### What Are Recent G2 Reviews of Quantcast Platform?

**["Approfondimenti Affinità Azionabili Che Accelerano l'Accettazione del Pubblico e le Prestazioni Sociali"](https://www.g2.com/it/survey_responses/quantcast-platform-review-13124138)**

**Rating:** 5.0/5.0 stars

_— Michelle M._

[Read full review](https://www.g2.com/it/survey_responses/quantcast-platform-review-13124138)

**["Miglioramento del CPA nel nostro funnel con Quantcast"](https://www.g2.com/it/survey_responses/quantcast-platform-review-13178867)**

**Rating:** 4.5/5.0 stars

_— Alex J._

[Read full review](https://www.g2.com/it/survey_responses/quantcast-platform-review-13178867)

#### What Are G2 Users Discussing About Quantcast Platform?

- [A cosa serve Quantcast Measure?](https://www.g2.com/it/discussions/what-is-quantcast-measure-used-for)
- [Is Quantcast public?](https://www.g2.com/it/discussions/is-quantcast-public)
- [How much does Quantcast cost?](https://www.g2.com/it/discussions/how-much-does-quantcast-cost)
- [Come funziona Quantcast?](https://www.g2.com/it/discussions/how-does-quantcast-work) - 1 upvote

### [PlayPlay](https://www.g2.com/products/playplay/reviews)

PlayPlay is the video platform built for business. Everything at PlayPlay is designed, developed and supported to give teams the power to create impactful, branded videos in no time, without requiring any editing skills. What you will get with PlayPlay: - Effortless Video Creation: An intuitive platform designed to help anyone find ideas and turn them into videos that drive results in no time. - AI That Gets You: Purposeful AI designed to support every step of your creation workflow — never a gimmick. - Autonomy for Teams, Alignment for the Brand: give teams creative freedom while keeping every video on-brand. - Premium Guidance, Human Support – Strategic expertise and real people to help you make the most of every video. Trusted by over 3,000 companies for product launches, executive announcements, employee updates, and more.

**Average Rating:** 4.7/5.0

**Total Reviews:** 312

#### How Do G2 Users Rate PlayPlay?

- **Ease of Use:** 9.4/10 (Category avg: 8.6/10)
- **Performance and Reliability:** 9.1/10 (Category avg: 8.6/10)
- **Close Ecosystem API:** 8.2/10 (Category avg: 8.0/10)
- **Workflow Capability:** 8.6/10 (Category avg: 8.2/10)

#### Who Is the Company Behind PlayPlay?

- **Seller:** [PlayPlay](https://www.g2.com/sellers/playplay)
- **Company Website:** www.playplay.video
- **Year Founded:** 2017
- **HQ Location:** Paris, FR
- **Twitter:** @PlayPlayVideo  
1,042 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c456b7368a926c7c05001af563d26a912026dcfcb9c148bbaaf3d23c947eb30a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fplayplay&secure%5Burl_type%5D=linkedin_company_website)  
203 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Chargée de communication, Community Manager
- **Top Industries:** Information Technology and Services, Marketing and Advertising
- **Company Size:** 48% Large, 33% Medium

#### What Do G2 Reviewers Say About PlayPlay?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** of PlayPlay, enabling quick creation of professional videos without prior experience.
- Users value the **ease of use** in PlayPlay, enabling anyone to create videos quickly and effortlessly.
- Users appreciate the **high quality** of PlayPlay videos, enabling efficient creation of professional content effortlessly.
- Users appreciate the **user-friendly interface** and ongoing evolution of PlayPlay, enhancing video creation with valuable features.
- Users love the **easy creation** process of PlayPlay, allowing everyone to make videos effortlessly and quickly.

##### Cons

- Users feel that PlayPlay's **limited customization** options hinder more complex video projects, despite its user-friendly design.
- Users feel that PlayPlay has **limited features** , lacking customization options and flexibility for video creations.
- Users highlight **editing difficulties** , suggesting more advanced features and intuitive sound editing for better usability.
- Users note that PlayPlay has **feature limitations** , lacking flexibility and customization options for screens and assets.
- Users note that the **subtitle issues** hinder usability, as accents aren't accurately captured and customization is limited.

#### What Are Recent G2 Reviews of PlayPlay?

**["Incredible Impact on Video Creation"](https://www.g2.com/survey_responses/playplay-review-12242444)**

**Rating:** 5.0/5.0 stars

_— Tania A._

[Read full review](https://www.g2.com/survey_responses/playplay-review-12242444)

**["Automatic integration of the chart and ready-to-use animations"](https://www.g2.com/survey_responses/playplay-review-13076441)**

**Rating:** 5.0/5.0 stars

_— Paul A._

[Read full review](https://www.g2.com/survey_responses/playplay-review-13076441)

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Similar Categories

- [Ad Networks](/categories/ad-networks)
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- [Audience Data Providers](/categories/audience-data-providers)
- [Click Fraud](/categories/click-fraud)
- [Connected TV (CTV) Advertising Platforms](/categories/connected-tv-ctv-advertising-platforms)

- [Creative Management Platforms](/categories/creative-management-platforms)
- [Cross-Channel Advertising](/categories/cross-channel-advertising)
- [Data Management Platform (DMP)](/categories/data-management-platform-dmp)
- [Demand Side Platform (DSP)](/categories/demand-side-platform-dsp)
- [Digital Advertising Intelligence](/categories/digital-advertising-intelligence)

- [Digital Audio Advertising](/categories/digital-audio-advertising)
- [Display Advertising](/categories/display-advertising)
- [Identity Resolution](/categories/identity-resolution)
- [Media Sales Software](/categories/media-sales-software)
- [Mobile Advertising](/categories/mobile-advertising)

[Browse Video Advertising Themes](/categories/video-advertising/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated October 3, 2024

Video advertising software enables advertisers to buy, manage, and place video ads on websites. Video advertising is typically managed by a company’s marketing team or a third-party ad agency and can be leveraged to drive both brand awareness and direct response initiatives. Advertisers may elect to use video advertising due to the possibility of higher engagement rates and better conversion numbers compared to other channels.

Video advertising functionality may be offered through a best-of-breed product but is more commonly bundled into a cross-channel platform that may also possess capabilities of [search advertising software](https://www.g2.com/categories/search-advertising), [display advertising software](https://www.g2.com/categories/display-advertising), [mobile advertising software](https://www.g2.com/categories/mobile-advertising), or [social media advertising software](https://www.g2.com/categories/social-media-advertising).

To qualify for inclusion in the Video Advertising category, a product must:

- Offer tools for uploading or creating video ads 
- Provide workflows for effectively managing and trafficking ads within the platform 
- Track key success metrics of reach, conversions, and return on ad spend (ROAS)

Top Tools at a Glance

| 

 | 

Multi-channel video with managed service support

 | 

User Review

"StackAdapt: Intuitive DSP with Standout Support and Proactive Expertise"

 |
| 

 | 

Campaign billing and IO reconciliation for agencies

 | 

User Review

"Essential for Campaign Billing, But Support Needs Improvement"

 |
| 

 | 

Cross-channel programmatic buying with granular targeting

 | 

User Review

"More Control and Real-Time Campaign Adjustments with The Trade Desk"

 |
| 

 | 

Self-serve CTV ad placement with retargeting

 | 

User Review

"Intuitive UX, Incredible Customer Success Support, and Great Audience Segmentation"

 |
| 

 | 

Video ad targeting with cross-platform Meta reach

 | 

User Review

"Strong Targeting and High ROI with Smooth Meta Integrations"

 |
| 

 | 

Self-serve CTV with conversion attribution

 | 

User Review

"Revolutionized Our TV Advertising Strategy"

 |
| 

 | 

Multi-channel lead tracking with managed campaign execution

 | 

User Review

"A Trusted Partner in Growing My Business"

 |
| 

 | 

Product demonstration videos within Amazon purchase intent

 | 

User Review

"Precise for the target audience. Like the simplicity"

 |
| 

 | 

Brand-to-creator marketplace for CTV and social ads

 | 

User Review

"QuickFrame: A Game-Changer for My Production Business"

 |
| 

 | 

Hyperlocal video campaigns with geofencing attribution

 | 

User Review

"User-Friendly with Prompt Support"

 |

* * *

Show More

### Video Advertising Topics

- [What is Video Advertising Software?](#what-is-video-advertising-software)
- [Why Use Video Advertising Software?](#why-use-video-advertising-software)
- [Who Uses Video Advertising Software?](#who-uses-video-advertising-software)
- [Video Advertising Software Features](#video-advertising-software-features)
- [Trends Related to Video Advertising Software](#trends-related-to-video-advertising-software)
- [Potential Issues with Video Advertising Software](#potential-issues-with-video-advertising-software)
- [Software and Services Related to Video Advertising Software](#software-and-services-related-to-video-advertising-software)

[
### Video Advertising Topics
Expand/Collapse ](#)
- [What is Video Advertising Software?](#what-is-video-advertising-software)
- [Why Use Video Advertising Software?](#why-use-video-advertising-software)
- [Who Uses Video Advertising Software?](#who-uses-video-advertising-software)
- [Video Advertising Software Features](#video-advertising-software-features)
- [Trends Related to Video Advertising Software](#trends-related-to-video-advertising-software)
- [Potential Issues with Video Advertising Software](#potential-issues-with-video-advertising-software)
- [Software and Services Related to Video Advertising Software](#software-and-services-related-to-video-advertising-software)

## Learn More About Video Advertising Software

### What is Video Advertising Software?

Before beginning any advertising endeavor, you must determine your advertising strategy. This includes setting (or being aware of) your advertising budget, knowing your target audience, outlining goals and desired outcomes, and determining your key performance indicators (KPIs). Video advertising enables marketers to share their company’s story by delivering extremely relevant content in an engaging manner with a greater audience reach. This type of advertising can be leveraged within a [cross-channel advertising](https://www.g2.com/categories/cross-channel-advertising) strategy to connect consumers across social media advertising, display advertising, and search advertising.

Video advertisements come in a variety of formats, each with different advantages and disadvantages. Understand which ad formats you want to use and ensure that the platforms you are considering support them. Video advertising software platforms do not all have access to the same ad inventory, and you should take note of the [ad network](https://www.g2.com/categories/ad-network) and ad exchanges that can be accessed with the platforms you’re considering. This will help ensure your ads can be placed in front of your target audience. Depending on your company size, campaign strategy, and ad budget, you may need to account for how effectively video advertising can scale. Not every product handles large amounts of ads equally, so make sure you have a clear picture of a software’s limits before making a decision. Listed below are different kinds of video ads you can consider including in your campaign strategy:

**In-stream —** This type of video advertising relies on the existence of other video content and can be displayed to your specified target audience. In-stream ads are tied to publisher content, which allows your company to home in on the right audience and boost brand awareness and user engagement. These video ads are shorter in nature, typically 15–30 seconds, and usually include a “skip this ad" feature since it interrupts a consumer’s video experience. There are three main types of in-stream ads: linear ads, non-linear ads, and companion ads.

Linear video ads interrupt main video content and take up the entire video screen. Pre-roll linear ads are shown before the video content, mid-roll linear ads are played in the middle of the video content and resemble commercial breaks, and post-roll linear ads play at the end of a video. Post-roll video ads are useful when a consumer is watching a series of videos at one time. Finally, linear video ads can contain interactive components, like clicking for more information or downloading a piece of content. In contrast, nonlinear video ads, or overlay video ads, play without interrupting the main video’s stream. These ads will only cover a portion of the screen and will overlay the main video. If a consumer does not interact with a nonlinear ad, it will minimize in size or disappear altogether while the main video continues to play. Unlike the first two types of in-stream ads, companion video ads play around the main video but on the same webpage. These are the least disruptive of the three types, as they play alongside another video but never appear on their own.

**Outstream —** Outstream video ads are far less intrusive than in-stream video ads because they are served outside of a video player. One huge benefit of outstream video ads for marketers and advertisers is that they don’t have to worry about their ads not being seen. Outstream ads only play when they are completely in view, and they pause when someone scrolls away from them. Because outstream ads are closely related to the other content on the screen, they are sometimes called native video ads because they look natural alongside the other content; these ads can be integrated with other [native advertising software](https://www.g2.com/categories/native-advertising). Finally, outstream videos, also known as in-read videos, are triggered to play when they are within the reading area of the page’s content.

**In-banner —** More disruptive than outstream video ads, in-banner video ads are typically set to autoplay when you open a website, appearing at the top, bottom, or sides of a webpage. In-banner ads can be leveraged in parallel with display advertising software and can redirect consumers to a brand’s website or targeted landing page.

Key Benefits of Video Advertising Software

- Programmatically purchase video ads across the entire web with ease
- Display your content with engaging videos that your audience wants to watch, which will increase involvement and click-through rates (CTR)
- Zone in on your desired audience through a wide range of targeting methods and hyperpersonalization
- Increase efficiency in your video advertising trafficking by using bulk edit and upload features
- Keep an eye on campaign performance by tracking views, impressions, and conversions
- Increase brand awareness, sales, and retention

### Why Use Video Advertising Software?

Using video as an advertising form will not only boost engagement with your target audience, but it will also increase interactivity and trust with your consumers. Types of video advertisements that can assist you in increasing interactivity and brand recognition include product feature videos, tutorial videos, customer testimonial videos, and many more. Video advertising can help companies in an abundance of ways, including:

**Transparency and brand safety —** You want a platform that is going to give you an accurate and holistic picture of where your ads are running. This helps immensely in tracking the actual ROAS of your campaigns and detecting fraudulent impressions caused by bots. Furthermore, you need to know what types of websites are running your ads. This may be less of a concern for some industries than for others, but most brands need a software package that can ensure their ads are only being displayed on brand-friendly sites.

**Mobile advertising —** Video advertising and mobile advertising go hand in hand. The video format enables brands to connect with their consumers in a more natural way, and mobile advertising enables that connection to occur where consumers are—their mobile devices. Smartphones allow people to consume videos on the go, which provides a more immersive, personalized experience. This personalization helps marketers increase brand awareness, lead generation, and conversion rates.

**Shareability —** Video can be leveraged throughout your social media advertising efforts, as social media platforms make it inherently easier to share content, especially video. Not only do social media platforms help people easily share videos, which exponentially increases that video’s exposure, it also provides other benefits for marketers. One huge benefit is that sponsored videos look extremely similar to organic content in social media feeds (i.e. other text posts, images, and videos that are being shared on those platforms by the people you follow). As a result, those videos will have additional shares, likes, and comments. Additionally, social media assists marketers with the storytelling aspect of their video ads, which will help consumers build an emotional connection with that brand. Marketers will then be able to tee up video ads that will resonate with their target audiences.

### Who Uses Video Advertising Software?

Video advertising can help companies showcase their brand story all while entertaining their consumers. Video ads can also help companies build awareness of their latest products, as well as increase customer advocacy efforts by highlighting customer testimonial videos. The following users are most likely to use video advertising software:

**Marketers —** Digital marketers are typically involved with video advertising strategies, but marketing generalists could also use video advertising software if a company didn’t have specialized marketing functions. Marketers can leverage video advertising as a way to convey their brand’s message in a short amount of time. Additionally, video is an exceptional medium to strengthen brand identity due to consistency in branding and design. As video is more engaging than the typical text ad, marketers use video advertising software to increase brand recall among its consumers.

**Ad agencies —** If a company doesn’t have a dedicated marketing function focused on advertising, it can decide to outsource help with an ad agency. Ad agencies employ industry experts that will help with the production, promotion, and management of video ads. Additionally, an ad agency will ensure that your company’s branding is consistent throughout all of your video advertising efforts.

### Video Advertising Software Features

Video ads create the opportunity to build a more entertaining experience for consumers to interact with a brand’s content. Video advertising software can help you target your desired audience based on personal preferences and behavioral patterns.

**Real-time bidding capabilities —** Video advertisements can be bought in real time through a process called real-time bidding (RTB). This allows ads to be more targeted, as they are bought on an impression-by-impression basis as the webpage loads. Purchasing advertisements in real time requires the use of a [demand side platform](https://www.g2.com/categories/demand-side-platform-dsp), which may or may not be packaged with video advertising software. If you wish to purchase video ads in the RTB environment, the products you are considering must have DSP capabilities.

**Integrations —** Your advertising platform will need to integrate with a variety of other software your company already uses. From [other digital advertising software](https://www.g2.com/categories/other-digital-advertising) and [data management platforms](https://www.g2.com/categories/data-management-platform-dmp) to [marketing automation software](https://www.g2.com/categories/marketing-automation), making sure a product can integrate with existing software will help provide a more comprehensive and holistic view of your data.

**Bulk editing and uploading —** Bulk editing and uploading will save you time when launching video ads as you can simultaneously update several videos at once across one or multiple campaigns. Additionally, bulk uploading provides the capability to make offline changes to a spreadsheet that can include your creative, keywords, targeted personas/groups, etc.

**Brand safety —** This feature is important when ensuring brand consistency across multiple platforms. Video advertising software that offers this feature will protect your brand so it doesn’t appear on websites or in articles or videos that will conflict with your brand’s image, mission, and values.

**Targeting —** With the help of the integration feature mentioned above, video advertising software can offer tools that will allow you to target your desired audience with more relevant messaging and engaging videos.

**Workflow capability —** Workflow capabilities streamline the process of creating, launching, managing, and tracking the success of your video advertising campaigns. With this feature, you will be able to view the status of your video ad, choose your video ad placement, and review the performance of the campaign.

**Campaign dashboard —** It’s important to optimize your video ads over time, whether that includes tactics like shortening the length of your video or altering the video’s content to further personalize it to your audience. A campaign dashboard is a feature that will assist you in optimizing your videos and track your video ad performance. Metrics that can be included in this dashboard include views, average watch time, click-through rate (CTR), reach, and frequency.

### Trends Related to Video Advertising Software

**Artificial intelligence (AI) —** While not a new trend as a whole, AI enables marketers to further hyperpersonalize video advertisements for their targeted audience. Since video ads help build strong connections with consumers, it’s important that those connections are targeted to people’s demographics, preferences, location, etc. AI offers real-time feedback on video ad campaigns, as opposed to marketers manually having to pull and generate data. Some of the data points that AI can offer up include where in a video a customer drops off and video ad interaction times, which in turn will help marketers determine the audience to target next.

### Potential Issues with Video Advertising Software

While video advertising software can help you streamline and measure the effectiveness of your video advertising initiatives, it may or may not be able to protect you from ad fraud. Ad fraud is a scam where people take advantage of advertisers by making them pay for something that doesn’t correlate with specified campaign metrics. Examples of ad fraud include click fraud, domain spoofing, pixel stuffing, and many others.

Click fraud generates fake traffic through the automated use of clicking programs, which in turn charges the advertiser for no results. Domain spoofing occurs when someone misrepresents a domain where an ad is placed as that of a high-performing webpage. Finally, pixel stuffing takes place when ads are placed within pixels on a website, which then displays a registered impression to an advertiser. Unfortunately, because the ad is in a pixel, consumers aren’t actually seeing the ad, but the advertiser is being charged for that impression.

### Software and Services Related to Video Advertising Software

**Display advertising software —** Video advertising can be used in tandem with a display advertising strategy. Display advertising products allow advertisers to buy, manage, and place display advertisements on websites, including banner, overlay, and video ads. Many display advertising tools also offer cross-channel functionalities across search, video, mobile, and social media channels.

**Social media advertising software —** Social media advertising software helps companies advertise on social media sites such as Facebook, Instagram, Twitter, and LinkedIn. Advertisers can use video ads throughout social media platforms as sponsored posts to drive both brand awareness and direct response initiatives. For example, a video advertisement may appear in the “stories" portion of Instagram, which at first glance will look like all the other content displayed in your Instagram stories.

**Mobile advertising software —** Not only are more and more consumers on social media, but they predominantly interact with social media platforms on their mobile devices. This makes mobile advertising a natural fit to launch video advertisements. If you’re thinking of initiating a mobile advertising campaign that includes video ads, make sure the tool you choose can accommodate a video strategy.

**Native advertising software —** This type of software helps advertisers buy and manage ads that are formatted similarly to a website’s content, which in turn more accurately adhere to consumers’ media consumption habits. As mentioned previously, outstream video ads are referred to as native ads because they look natural alongside the main content on a website. Video advertising can be used within a native advertising strategy.