--- title: AppDiscovery Reviews meta\_title: 'AppDiscovery Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 11 reviews by the users' company size, role or industry to find out how AppDiscovery works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 11 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # AppDiscovery Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by AppDiscovery but has limited features. Are you part of the AppDiscovery team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! AppDiscovery is a leading user acquisition solution that empowers experienced marketers to drive better results through performance-based mobile and CTV campaigns. As a fully managed end-to-end campaign management service, developers find the right users at massive scale to achieve ROAS goals and unleash the growth potential of their mobile app. AppDiscovery leverages its proprietary AI-based advertising engine to grow apps intelligently and sustainably. * * * Seller [AppLovin](https://www.g2.com/sellers/applovin) Discussions [AppDiscovery Community](https://www.g2.com/products/appdiscovery/discuss) Languages Supported English Overview by Product Details Show More ## Top-Rated Alternatives [ ![The Trade Desk](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "The Trade Desk") The Trade Desk 4.4/5(184) ](https://www.g2.com/products/the-trade-desk/reviews) [ ![Facebook for Business](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Facebook for Business") Facebook for Business 4.2/5(1,457) ](https://www.g2.com/products/facebook-for-business/reviews) [ ![StackAdapt](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "StackAdapt") StackAdapt 4.7/5(898) ](https://www.g2.com/products/stackadapt/reviews) [ View All Alternatives ](https://www.g2.com/products/appdiscovery/competitors/alternatives) ## User Insights Average based on 11 real user reviews. [Log in to unlock pricing and user insights](/login) ![Verified User in Computer Games](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Games") UC Verified User in Computer Games (This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture.) Mid-Market (51-1000 emp.) 7/18/2023 "Best UA platform on the market" 5/5 What do you like best about AppDiscovery? Applovin is our top-spending UA source due to several factors: 1. A variety of automated campaigns which optimize towards ROAS targets and events instead of Installs. If the set target is right campaigns require minimal manual updates 2. With Applovin's probabalistic attribution it's very easy to analyze iOS campaigns 3. Data transparency - unlike some of its competitors, Applovin allows us to see where our ads are running 4. Easy campaign setup - it takes less than 5 minutes to create a brand new campaign and there's also an option to duplicate existing ones 5. Fast and easy creative testing Review collected by and hosted on G2.com. What do you dislike about AppDiscovery? AppDiscovery by Applovin doesn't have any major issues. Review collected by and hosted on G2.com. What problems is AppDiscovery solving and how is that benefiting you? As a gaming publisher, our company has a portfolio of games of different genres. Having a varity of optimization types in AppDiscovery by Applovin (i.e. adROAS, IAP ROAS, CPE etc) helps us to adapt UA strategy depending on the app and achieve better post-install performance. Review collected by and hosted on G2.com. Show More Current User (The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.)Validated Reviewer (Validated through Google using a business email account)Incentivized (This reviewer was offered a nominal incentive as thanks for completing this review.)Source: G2 invite on behalf of seller (Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.) (Copy Review URL) ![Verified User in Computer Games](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Games") UC Verified User in Computer Games (This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture.) Mid-Market (51-1000 emp.) 8/21/2023 "UA platform has a user friendly, useful and successful interface, but it has some shortcomings." 4/5 What do you like best about AppDiscovery? Ability to take action on all targeted countries in a single campaign set Quick and easy switching between SKAN and probabilistic data Useful and dynamic reports tab Review collected by and hosted on G2.com. What do you dislike about AppDiscovery? No Ads library, so ads are added to one campaign and then copied to other campaigns Report field in Growth/Campaign tab is not suitable for customization The date field in the Growth/Campaign tab does not allow fixed filtering such as "yesterday" (which is available in the reports tab) Campaign status button is very prone to incorrect clicks Inability to see custom event postbacks on a cohort basis Inability to examine the overall performance of the a creative added more than one campaign due to different numbering on a campaign basis Review collected by and hosted on G2.com. What problems is AppDiscovery solving and how is that benefiting you? Offers solutions to all problems in terms of campaign management Review collected by and hosted on G2.com. Show More Current User (The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.)Validated Reviewer (Validated through Google One Tap using a business email account)Incentivized (This reviewer was offered a nominal incentive as thanks for completing this review.)Source: G2 invite on behalf of seller (Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.) (Copy Review URL) ![Verified User in Online Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Online Media") UO Verified User in Online Media (This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture.) Mid-Market (51-1000 emp.) 7/18/2023 "Most user friendly dashboard that I use" 4.5/5 What do you like best about AppDiscovery? I think the App Discovery is the best UI among all other dashboards I use. It's very easy to navigate and very easy to read data as well. Also it's nice to see have different reports for different means of data. Review collected by and hosted on G2.com. What do you dislike about AppDiscovery? I think it would be nice to have some charts and graphs on the reporting section so that it would be easier to read certain types of data that requires us to see progression/cohorts. Review collected by and hosted on G2.com. What problems is AppDiscovery solving and how is that benefiting you? For me the best part is that it shows real-time data on campaign reporting, which is a very big problem in mobile advertising and also an important aspect when analysing your data. Review collected by and hosted on G2.com. Show More Current User (The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.)Validated Reviewer (Validated through a business email account)Incentivized (This reviewer was offered a nominal incentive as thanks for completing this review.)Source: G2 invite on behalf of seller (Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.) (Copy Review URL) ![Verified User in Entertainment](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Entertainment") UE Verified User in Entertainment (This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture.) Mid-Market (51-1000 emp.) 8/17/2023 "The dashboard is easy to use but there are some part to be improved." 3.5/5 What do you like best about AppDiscovery? I like that we can do creative optimizations from dashboard easily or change budgets or goals. Review collected by and hosted on G2.com. What do you dislike about AppDiscovery? We need to assign separate budgets for each countr targeted, instead it would be nice if we could allocate combine budget for bundle of countries. When uploading creatives, even though we make the naming correctly, we see the names differently on creatives main screen so we need to change it again. Review collected by and hosted on G2.com. What problems is AppDiscovery solving and how is that benefiting you? Since we can apply the optimizations from dashboard easily, we don't need to wait for account managers to apply the changes that we wanted. Review collected by and hosted on G2.com. Show More Current User (The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.)Validated Reviewer (Validated through Google using a business email account)Incentivized (This reviewer was offered a nominal incentive as thanks for completing this review.)Source: G2 invite on behalf of seller (Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.) (Copy Review URL) ![Verified User in Entertainment](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Entertainment") UE Verified User in Entertainment (This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture.) Mid-Market (51-1000 emp.) 8/17/2023 "Easy to use dashboard" 3.5/5 What do you like best about AppDiscovery? It's quite practical to use and it's easy to find what you search for. Also, the reporting part filters do not change after refreshing the page and it makes it easier to renew the data. Review collected by and hosted on G2.com. What do you dislike about AppDiscovery? I don't like it when the creative naming changes after uploading it and the users need to update the naming on both the creative pages. Review collected by and hosted on G2.com. What problems is AppDiscovery solving and how is that benefiting you? It's self operatable and the user can optimize their advertising campaings easily by themselves. Review collected by and hosted on G2.com. Show More Current User (The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.)Validated Reviewer (Validated through Google using a business email account)Incentivized (This reviewer was offered a nominal incentive as thanks for completing this review.)Source: G2 invite on behalf of seller (Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.) (Copy Review URL) ![Verified User in Entertainment](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Entertainment") UE Verified User in Entertainment (This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture.) Mid-Market (51-1000 emp.) 8/17/2023 "Good performance by finding quality users and expensive CPIs." 4/5 What do you like best about AppDiscovery? Looking at the data in the country and ads breakdown separately is helpful. Review collected by and hosted on G2.com. What do you dislike about AppDiscovery? It is hard to find a campaign. It would be better if there were a drop done menu under the filtering section where we see the campaign names. Review collected by and hosted on G2.com. What problems is AppDiscovery solving and how is that benefiting you? We can easily make creative optimization. Review collected by and hosted on G2.com. Show More Current User (The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.)Validated Reviewer (Validated through Google using a business email account)Incentivized (This reviewer was offered a nominal incentive as thanks for completing this review.)Source: G2 invite on behalf of seller (Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.) (Copy Review URL) ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising (This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture.) Mid-Market (51-1000 emp.) 8/15/2023 "User Friendly Experience & Easy Campaign Management" 5/5 What do you like best about AppDiscovery? It is really easy to use, I can track the county, sources and ads performance easily. Review collected by and hosted on G2.com. What do you dislike about AppDiscovery? Creative upload management is time consuming it would be better to upload one creative in all campaigns in one time. Review collected by and hosted on G2.com. What problems is AppDiscovery solving and how is that benefiting you? I can track the performance easily Review collected by and hosted on G2.com. Show More Current User (The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.)Validated Reviewer (Validated through a business email account)Incentivized (This reviewer was offered a nominal incentive as thanks for completing this review.)Source: G2 invite on behalf of seller (Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.) (Copy Review URL) JR Jeff R. Mid-Market (51-1000 emp.) 5/18/2023 "Lovin AppLovin AppDiscovery!" 4.5/5 What do you like best about AppDiscovery? It's been relatively easy to get up and running and find new aqusition opportunities. Shortly after launch we've realized increased efficiency and were able to quickly scale this new channel, including CTV! Review collected by and hosted on G2.com. What do you dislike about AppDiscovery? While it's efficient, it's sometimes hard to understand where the efficiency is coming from given its machine learning engine. It's a bit of a black box -- but so are many channels nowadays! Review collected by and hosted on G2.com. What problems is AppDiscovery solving and how is that benefiting you? AppDiscovery is helping us find more potential customers and those most likely to subscribe to our premium offering. Review collected by and hosted on G2.com. Show More Validated Reviewer (Validated through a business email account)Incentivized (This reviewer was offered a nominal incentive as thanks for completing this review.)Source: G2 invite on behalf of seller (Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.) (Copy Review URL) ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising (This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture.) Mid-Market (51-1000 emp.) 8/15/2023 "User Friendly Experience" 4.5/5 What do you like best about AppDiscovery? It was very easy to use and the interface is extremely user friendly. Review collected by and hosted on G2.com. What do you dislike about AppDiscovery? Even thoug overall we are sufficient with the experience we could not see the ads all the time for network. Review collected by and hosted on G2.com. What problems is AppDiscovery solving and how is that benefiting you? It is time effective. Review collected by and hosted on G2.com. Show More Current User (The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.)Validated Reviewer (Validated through Google using a business email account)Incentivized (This reviewer was offered a nominal incentive as thanks for completing this review.)Source: G2 invite on behalf of seller (Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.) (Copy Review URL) ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising (This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture.) Mid-Market (51-1000 emp.) 9/2/2022 "Not much difference with other options" 3/5 What do you like best about AppDiscovery? Reporting and analytics are better than the Google Ads or Meta Ads ones Review collected by and hosted on G2.com. What do you dislike about AppDiscovery? Not much to dislike about it. Just another option to find valuable players for your game Review collected by and hosted on G2.com. What problems is AppDiscovery solving and how is that benefiting you? Finding quality players for our games. Focusing on retention rates and ROAS Review collected by and hosted on G2.com. Show More Validated Reviewer (Validated through Google using a business email account)Incentivized (This reviewer was offered a nominal gift card as thank you for completing this review.)Source: G2 invite (Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.) (Copy Review URL) ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. 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