[ Appcues Reviews ](https://www.g2.com/products/appcues/reviews) [ Appcues Reviews ](https://www.g2.com/products/appcues/reviews) # Appcues Features ##### ## Variation Testing (5) A/B Testing Test changes to a screen by administering the change to a portion of visitors and measuring conversion. WYSIWYG Editor Quickly create variant web pages with an easy-to-use WYSIWYG editor. Conversion Goal Able to set any user action as the conversion goal of the test. Percentage of Traffic Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B. Multivariant Testing Test multiple changes at once by directing traffic to a random combination of all changes being analyzed. Show More ##### ## Reporting (2) Segmentation Break down a population of users by demographics, sequence actions, time, and able to build custom segments. Reports and Dashboards Access pre-built and custom reports and dashboards. Show More ##### ## Personalization (3) Standard Targeting Deploy different versions of app screens based on user demographics, user activity, etc. with out-of-the-box configuration. Custom Targeting Show different versions based on any variable set up to be tracked on the app's back end. Data Segmentation Segment data by various user demographics to find deeper trends within specific user groups. Show More ##### ## Administration (4) API / Integrations Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. QA Testing Able to test that event and variable setup are reporting data accurately. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Show More ##### ## Analysis (4) Application Attribution Attributes app installs to the marketing campaigns and media sources that drove it. Campaign Analysis Measures impact and effectiveness of mobile marketing campaigns. Uninstall Tracking Measures user-level uninstall insights. Custom Dashboards Creates custom data views to suit every team member's needs. Show More ##### ## Campaigns (11) Proximity Marketing Collects geo-location data on mobile users to customize relevant campaigns. Push Notifications Pushes notifications or text messages to mobile devices Bulk SMS Provides templates for mass mobile messaging campaigns Two-Way Text Messaging Facilitates two-way text messaging to encourage consumer engagement and loyalty Email Campaigns Personalizes and optimizes email mobile marketing campaigns. Audience Segmentation Identifies the most granular audience segments based on actions, inactions, and user properties. Customize Allow users to customize their messages. Scheduling Schedule push notifications to be delivered at a specific date and time, or set an expiration for time-bound messages Retarget Retarget your messages based on previous user engagement. Segmentation Segment audience based on device type, location, demographics, customer behavior, etc. Triggered Notifications Automate notifications based on user behavior Show More ##### ## Engagement (1) Coupons and Promotions Sends out coupons and promotions to reward and entice mobile device users. Show More ##### ## Platform (2) Optimization Optimizes marketing campaigns for mobile devices. Integrations - Mobile Marketing Integrates advertising/campaigns into mobile applications, games, and mobile browsers. Show More ##### ## User Analysis (2) Survey Implementation Allows you to deploy NPS surveys to users. Data Analysis Analyzes user survey responses and information in the application. Show More ##### ## User Support (3) User Segmentation Organizes users into predefined groups and provides different responses based on group. Multi-Language Support Supports multiple languages. Behavior-responsive Messaging Provides responses based on user behavior and feedback. Show More ##### ## Walkthrough Type (2) Audio-visual Walkthroughs Supports audio and video-based walkthroughs. Text Bubble Walkthroughs Supports text bubble walkthroughs. Show More ##### ## Analytics (2) Campaign Performance Track and report on performance metrics and conversions Audience Insights Report on audience demographics and engagement Show More ##### ## Optimization (4) A/B Testing Test variations of a push notification on a portion of users and track conversions Personalization Personalize messages with contextual data such as customer names or product recommendations Rich Notifications Enhance messages with images, emojis, animated gifs, or videos Integrations Integrate with third-party marketing or e-commerce software Show More ##### ## Platform Basics - Digital Adoption Platform (2) Integration Enables integration with web-based software, websites, or other software applications. Communications Provides cued prompts, messages, tooltips, notifications and branded tutorials. Show More ##### ## Analytics - Digital Adoption Platform (1) Analytics Manages user interactions and analyzes user behavior data within the software or application. Show More ##### ## Functions - Digital Adoption Platform (2) Customer self-service Supports self-service features like troubleshooting, form completion, or knowledge base access. In-app guidance Provides in-app guidance on company-specific tools and workflows for onboarding. Show More ##### ## Agentic AI - Push Notification (3) Autonomous Task Execution Capability to perform complex tasks without constant human input Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Mobile Marketing (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Digital Adoption Platform (1) Adaptive Learning Improves performance based on feedback and experience Show More ## Top-Rated Alternatives [ ![WalkMe](https://images.g2crowd.com/uploads/product/hd_favicon/726107df2b6d2cf44d2fce88f5ce93c6/walkme.svg "WalkMe") WalkMe 4.5/5(572) ](https://www.g2.com/products/walkme/reviews) [ ![Fin](https://images.g2crowd.com/uploads/product/hd_favicon/5d5fd30de40ef30f077664aa44f9775a/fin.svg "Fin") Fin 4.5/5(3,894) ](https://www.g2.com/products/fin/reviews) [ ![Pendo](https://images.g2crowd.com/uploads/product/hd_favicon/329b3a8933711abf9a020e59b8c6f792/pendo-io-pendo.svg "Pendo") Pendo 4.4/5(1,808) ](https://www.g2.com/products/pendo-io-pendo/reviews) [ View All Alternatives ](https://www.g2.com/products/appcues/competitors/alternatives) Appcues Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_11e714bd87d1a0b6c0a7dcbd46a01c61/pendo-io-pendo.png "Product Avatar Image") Pendo 4.4/5(1,808) [ Compare Now ](https://www.g2.com/compare/appcues-vs-pendo-io-pendo) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3a05231e05260dd5a9a8b18882aa65da/userpilot.png "Product Avatar Image") Userpilot 4.6/5(1,002) [ Compare Now ](https://www.g2.com/compare/appcues-vs-userpilot) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_4c8de06f6b11c637307cd37422ee8c23/walkme.png "Product Avatar Image") WalkMe 4.5/5(572) [ Compare Now ](https://www.g2.com/compare/appcues-vs-walkme) ##### Categories on G2 [ Mobile Marketing ](https://www.g2.com/categories/mobile-marketing)[ Push Notification ](https://www.g2.com/categories/push-notification)[ Digital Adoption Platform ](https://www.g2.com/categories/digital-adoption-platform) [ Mobile App Optimization ](https://www.g2.com/categories/mobile-app-optimization) Show More ##### Explore More [ Top-rated email tracking software for outreach teams ](https://www.g2.com/discussions/what-are-the-top-rated-email-tracking-software-for-outreach-teams)[ Which productivity bot software has the largest pre-built integration library for connecting business apps so teams spend less time building custom connectors? ](https://www.g2.com/discussions/which-productivity-bot-software-has-the-largest-pre-built-integration-library-for-connecting-business-apps-so-teams-spend-less-time-building-custom-connectors)[ Best online registration tools for workshops ](https://www.g2.com/discussions/best-remote-management-software-for-tech-startups) [ Most popular influencer marketing platform among startups ](https://www.g2.com/discussions/most-popular-influencer-marketing-platform-among-startups)[ Best Email Marketing Software ](https://www.g2.com/discussions/best-email-marketing-software-to-try-in-2025)[ Pros and Cons Details ](https://www.g2.com/products/appcues/reviews?qs=pros-and-cons) Show More [ Top-rated email tracking software for outreach teams ](https://www.g2.com/discussions/what-are-the-top-rated-email-tracking-software-for-outreach-teams)[ Which productivity bot software has the largest pre-built integration library for connecting business apps so teams spend less time building custom connectors? ](https://www.g2.com/discussions/which-productivity-bot-software-has-the-largest-pre-built-integration-library-for-connecting-business-apps-so-teams-spend-less-time-building-custom-connectors)[ Best online registration tools for workshops ](https://www.g2.com/discussions/best-remote-management-software-for-tech-startups) [ Most popular influencer marketing platform among startups ](https://www.g2.com/discussions/most-popular-influencer-marketing-platform-among-startups)[ Best Email Marketing Software ](https://www.g2.com/discussions/best-email-marketing-software-to-try-in-2025)[ Pros and Cons Details ](https://www.g2.com/products/appcues/reviews?qs=pros-and-cons)