--- title: Appcues Reviews meta\_title: 'Appcues Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 358 reviews by the users' company size, role or industry to find out how Appcues works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 358 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Collaboration & Productivity url: https://www.g2.com/categories/collaboration-productivity --- ### Appcues Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users value the **ease of use** of Appcues, appreciating its intuitive setup and customizable onboarding capabilities. [(37 mentions)](https://www.g2.com/products/appcues/reviews?filters%5Bsentiment_snippet%5D=1628064&qs=pros-and-cons#reviews) Users highlight the **easy setup** of Appcues, appreciating its intuitive interface for onboarding and customization. [(16 mentions)](https://www.g2.com/products/appcues/reviews?filters%5Bsentiment_snippet%5D=1628348&qs=pros-and-cons#reviews) Users value the **outstanding customer support** from Appcues, enhancing their experience and resolving issues efficiently. [(15 mentions)](https://www.g2.com/products/appcues/reviews?filters%5Bsentiment_snippet%5D=1628031&qs=pros-and-cons#reviews) Users appreciate the **easy creation** of flows with Appcues, significantly boosting trial conversion rates and user retention. [(15 mentions)](https://www.g2.com/products/appcues/reviews?filters%5Bsentiment_snippet%5D=1628705&qs=pros-and-cons#reviews) Users appreciate the **intuitive interface** of Appcues, making it easy to create workflows and product tours. [(12 mentions)](https://www.g2.com/products/appcues/reviews?filters%5Bsentiment_snippet%5D=1627827&qs=pros-and-cons#reviews) Users find the **limited customization options** and misaligned features of Appcues frustrating and restrictive. [(6 mentions)](https://www.g2.com/products/appcues/reviews?filters%5Bsentiment_snippet%5D=1627323&qs=pros-and-cons#reviews) Users find the lack of **automated notifications and organizational features** in Appcues to be a significant drawback. [(6 mentions)](https://www.g2.com/products/appcues/reviews?filters%5Bsentiment_snippet%5D=1628043&qs=pros-and-cons#reviews) Users highlight the **need for improvement** in metrics and tracking features, affecting organization and user experience. [(6 mentions)](https://www.g2.com/products/appcues/reviews?filters%5Bsentiment_snippet%5D=1627663&qs=pros-and-cons#reviews) Users express frustration with **poor customer support** , making issue resolution and guidance difficult for Appcues users. [(5 mentions)](https://www.g2.com/products/appcues/reviews?filters%5Bsentiment_snippet%5D=1628651&qs=pros-and-cons#reviews) Users face **poor UX** with Appcues, citing slow flows and challenging targeting and tracking functionalities. [(5 mentions)](https://www.g2.com/products/appcues/reviews?filters%5Bsentiment_snippet%5D=1627930&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Appcues ##### 1. Ease of Use Users value the **ease of use** of Appcues, appreciating its intuitive setup and customizable onboarding capabilities. [ See 37 mentions ](https://www.g2.com/products/appcues/reviews?filters%5Bsentiment_snippet%5D=1628064&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.0/5 "Excellent Product That Scales with Your Business" What do you like about Appcues? Easy to get started, customisable to target different users ![Michelle L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michelle L.") ML Michelle L. 5.0/5 "User-Friendly Interface, Powerful Engagement Tools" What do you like about Appcues? I really like how user-friendly the build interface is in Appcues. The flows are especially valuable because they fulfill a large number of product an ##### 2. Easy Setup Users highlight the **easy setup** of Appcues, appreciating its intuitive interface for onboarding and customization. [ See 16 mentions ](https://www.g2.com/products/appcues/reviews?filters%5Bsentiment_snippet%5D=1628348&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.0/5 "Excellent Product That Scales with Your Business" What do you like about Appcues? Easy to get started, customisable to target different users ![Michelle L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michelle L.") ML Michelle L. 5.0/5 "User-Friendly Interface, Powerful Engagement Tools" What do you like about Appcues? I really like how user-friendly the build interface is in Appcues. The flows are especially valuable because they fulfill a large number of product an ##### 3. Customer Support Users value the **outstanding customer support** from Appcues, enhancing their experience and resolving issues efficiently. [ See 15 mentions ](https://www.g2.com/products/appcues/reviews?filters%5Bsentiment_snippet%5D=1628031&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Outstanding Customer Support Sets Appcues Apart" What do you like about Appcues? The Customer Support team is absolutely the best thing about Appcues. They always take you seriously, and escalate to the Tech Support team when neede ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.5/5 "Excellent Support and Ease of Use, But Needs More Customization" What do you like about Appcues? Simple to use, amazing Customer Support that were supper helpful during the integration and helping us finding solution to some of our edge cases. ##### 4. Easy Creation Users appreciate the **easy creation** of flows with Appcues, significantly boosting trial conversion rates and user retention. [ See 15 mentions ](https://www.g2.com/products/appcues/reviews?filters%5Bsentiment_snippet%5D=1628705&qs=pros-and-cons#reviews) See Related User Reviews ![Olivia C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Olivia C.") OC Olivia C. Mid-Market (51-1000 emp.) 4.5/5 "Great Tool for Customer Success" What do you like about Appcues? Appcues has been a fantastic tool for our platform. It makes creating in-app onboarding and feature guides easy and effective — no heavy dev work need ![Akshay K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Akshay K.") AK Akshay K. Enterprise (\> 1000 emp.) 5.0/5 "Easy to use; brilliant support" What do you like about Appcues? Workflows and email, mobile marketing are new features. ##### 5. Intuitive Users appreciate the **intuitive interface** of Appcues, making it easy to create workflows and product tours. [ See 12 mentions ](https://www.g2.com/products/appcues/reviews?filters%5Bsentiment_snippet%5D=1627827&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 5.0/5 "Intuitive and Flexible Onboarding with Appcues" What do you like about Appcues? I love how Appcues efficiently supports building onboardings, walkthroughs, and surveys while also tracking events. Its intuitiveness is a significant ![Olivia C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Olivia C.") OC Olivia C. Mid-Market (51-1000 emp.) 4.5/5 "Great Tool for Customer Success" What do you like about Appcues? Appcues has been a fantastic tool for our platform. It makes creating in-app onboarding and feature guides easy and effective — no heavy dev work need ### 5 Cons or Disadvantages of Appcues ##### 1. Limitations Users find the **limited customization options** and misaligned features of Appcues frustrating and restrictive. [ See 6 mentions ](https://www.g2.com/products/appcues/reviews?filters%5Bsentiment_snippet%5D=1627323&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Outstanding Customer Support Sets Appcues Apart" What do you dislike about Appcues? Their CS-team is mostly US-based, which sometimes makes it difficult if you're having a pressing issue but they are unavailable during (most of) your ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.5/5 "Excellent Support and Ease of Use, But Needs More Customization" What do you dislike about Appcues? The different features/products capabilities and data insights are not aligned, not enough customization capabilities. ##### 2. Missing Features Users find the lack of **automated notifications and organizational features** in Appcues to be a significant drawback. [ See 6 mentions ](https://www.g2.com/products/appcues/reviews?filters%5Bsentiment_snippet%5D=1628043&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 5.0/5 "Intuitive and Flexible Onboarding with Appcues" What do you dislike about Appcues? I would like to receive notifications when my Appcues flows encounter issues. Currently, there is no automated alert system to inform me if something ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Outstanding Customer Support Sets Appcues Apart" What do you dislike about Appcues? Their CS-team is mostly US-based, which sometimes makes it difficult if you're having a pressing issue but they are unavailable during (most of) your ##### 3. Need for Improvement Users highlight the **need for improvement** in metrics and tracking features, affecting organization and user experience. [ See 6 mentions ](https://www.g2.com/products/appcues/reviews?filters%5Bsentiment_snippet%5D=1627663&qs=pros-and-cons#reviews) See Related User Reviews ![Akshay K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Akshay K.") AK Akshay K. Enterprise (\> 1000 emp.) 5.0/5 "Easy to use; brilliant support" What do you dislike about Appcues? Native integrations still need a major overhaul. MN Mariana N. Mid-Market (51-1000 emp.) 4.5/5 "Makes life easier for product marketers" What do you dislike about Appcues? A couple of things I’d love to see improved: right now, all the flows are a bit scattered — having folders or a better way to organize them would make ##### 4. Poor Customer Support Users express frustration with **poor customer support** , making issue resolution and guidance difficult for Appcues users. [ See 5 mentions ](https://www.g2.com/products/appcues/reviews?filters%5Bsentiment_snippet%5D=1628651&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 5.0/5 "Intuitive and Flexible Onboarding with Appcues" What do you dislike about Appcues? I would like to receive notifications when my Appcues flows encounter issues. Currently, there is no automated alert system to inform me if something ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Outstanding Customer Support Sets Appcues Apart" What do you dislike about Appcues? Their CS-team is mostly US-based, which sometimes makes it difficult if you're having a pressing issue but they are unavailable during (most of) your ##### 5. Poor UX Users face **poor UX** with Appcues, citing slow flows and challenging targeting and tracking functionalities. [ See 5 mentions ](https://www.g2.com/products/appcues/reviews?filters%5Bsentiment_snippet%5D=1627930&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.0/5 "Great in-app experience tool" What do you dislike about Appcues? Provide better out of the box components and personalization ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 4.0/5 "A one stop shop for onboarding and in-product messaging" What do you dislike about Appcues? While the features can be extensive, sometimes things just don't work. Thankfully, they're always there to help and you can leverage their handy debug ![Verified User in Legal Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Legal Services") UL Verified User in Legal Services Small-Business (50 or fewer emp.) 7/7/2026 "Intuitive and Reliable—Captain Assist Understands Briefs Perfectly" 4.5/5 What do you like best about Appcues? Captain Assist is very intuitive and understands instructions and briefs very well. It’s easy to use, and it consistently follows what I ask without confusion. Review collected by and hosted on G2.com. What do you dislike about Appcues? I think the workflows could be improved. I use workflows regularly, but sometimes I need help building them and understanding whether the logic I’m using is actually correct. The AI function isn’t able to support me to its full capacity in this area. Review collected by and hosted on G2.com. What problems is Appcues solving and how is that benefiting you? It helps me build the right flows and target the audience I need to reach. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User Mid-Market (51-1000 emp.) 7/10/2026 "Robust Customization, Language Setup Challenging" 4.5/5 What do you like best about Appcues? I like that Appcues allows us to customize our audiences, and the design function for popups and tool tips is robust, yet easy to use. It also helps us inform our users of new features or updates in the app. Review collected by and hosted on G2.com. What do you dislike about Appcues? I had a pretty hard time figuring out how to upload language files, so I ended up just manually updating the text in 23 different languages. Review collected by and hosted on G2.com. What problems is Appcues solving and how is that benefiting you? I use Appcues to create tool tips for our mobile app. It helps us inform our users of new features or updates effectively, and I like its customization for audiences and the robust design functions. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Mental Health Care](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Mental Health Care") AM Verified User in Mental Health Care Mid-Market (51-1000 emp.) 6/27/2026 "Wonderful IPM tool" 4/5 What do you like best about Appcues? IPM is a very strong channel to engage with your customers and Appcues does a fantastic job of helping that engagement result in genuine business impact. Review collected by and hosted on G2.com. What do you dislike about Appcues? The tooltip “issues” count always throws me off. Review collected by and hosted on G2.com. What problems is Appcues solving and how is that benefiting you? Appcues helps us with our marketing strategy all through a users lifecycle. They help spread awareness, increase adoption and decrease churn. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") TC Verified User in Computer Software Mid-Market (51-1000 emp.) 7/13/2026 "Flexible Design Variations That Integrate Seamlessly with Our Site" 4.5/5 What do you like best about Appcues? The flexibility to create a variation of designs that integrate into our existing site. Review collected by and hosted on G2.com. What do you dislike about Appcues? not much, i very much enjoy working with it Review collected by and hosted on G2.com. What problems is Appcues solving and how is that benefiting you? it's reducing the amount of development that is needed for product introductions for users and allows to test new things quickly. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Computer & Network Security](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer & Network Security") AC Verified User in Computer & Network Security Mid-Market (51-1000 emp.) 10/11/2024 "Intuitive and Flexible Onboarding with Appcues" 5/5 What do you like best about Appcues? I love how Appcues efficiently supports building onboardings, walkthroughs, and surveys while also tracking events. Its intuitiveness is a significant advantage, making it easy to use, which enhances our ability to onboard users quickly and gather their feedback efficiently. The flexibility of Appcues stands out because it allows me to cater to various product requests and create different flows and surveys, adapting them seamlessly to different topics and pages as needed. I appreciate that the initial setup of Appcues was very convenient and straightforward, and having the opportunity to review the setup with the Appcues team further added to the ease of adoption. Overall, I find Appcues to be exceptionally valuable, especially after comparing it with other products like Gainsight, and I can confidently recommend it to friends and colleagues. Review collected by and hosted on G2.com. What do you dislike about Appcues? I would like to receive notifications when my Appcues flows encounter issues. Currently, there is no automated alert system to inform me if something breaks during a flow. An email notification system that specifies which flow and at what stage the error occurs would be beneficial. Review collected by and hosted on G2.com. What problems is Appcues solving and how is that benefiting you? I use Appcues to efficiently onboard users, gather their feedback, and track events. Its flexibility allows me to create diverse flows and surveys tailored to different topics, while its integration capabilities enhance our processes. Review collected by and hosted on G2.com. Show More 12/1/2025 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Restaurants](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Restaurants") UR Verified User in Restaurants Mid-Market (51-1000 emp.) 6/26/2026 "Simple, Intuitive UX for Setting Up Automations and Forms" 4/5 What do you like best about Appcues? Simple UX and easy to understand with how to set up automations / forms. Review collected by and hosted on G2.com. What do you dislike about Appcues? Wished there were a summary report of how well / feedback was provided from customers. Review collected by and hosted on G2.com. What problems is Appcues solving and how is that benefiting you? Direct access to customers for their feedback, easy integration to platform Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Telecommunications](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Telecommunications") UT Verified User in Telecommunications Small-Business (50 or fewer emp.) 11/6/2025 "Outstanding Customer Support Sets Appcues Apart" 4.5/5 What do you like best about Appcues? The Customer Support team is absolutely the best thing about Appcues. They always take you seriously, and escalate to the Tech Support team when needed, to give you the best possible solution. They also work based off of user feedback, so everything you input, they take into consideration as a future improvement. There's a lot of possibilities with the features they offer, I really like their product offering as it's in-product and out-of-product, with the same user base. So it's easy to keep an overview what you're sending to whom, and what they've already received. I use Appcues weekly, if not daily (depends on projects). Review collected by and hosted on G2.com. What do you dislike about Appcues? Their CS-team is mostly US-based, which sometimes makes it difficult if you're having a pressing issue but they are unavailable during (most of) your working hours, being based in the EU. Localisation is also not available in all features, or the way to use it can be a bit more tedious. Review collected by and hosted on G2.com. What problems is Appcues solving and how is that benefiting you? We're using Appcues to engage with our users within our product(s). Tell them about new features, onboard new users, and re-engage existing users. Among others. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Elijah S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Elijah S.") ES Elijah S. Executive Director Enterprise (\> 1000 emp.) 2/23/2024 "Great Service" 5/5 What do you like best about Appcues? Their CSMs will help with everything -- great! Review collected by and hosted on G2.com. What do you dislike about Appcues? It is hard to know what level of customization is viable from the outset, and it takes some time to set up your own personal cues/tracking beyond the OOTB. Review collected by and hosted on G2.com. What problems is Appcues solving and how is that benefiting you? Overlays the LMS so we don't have to do engineering time. Review collected by and hosted on G2.com. Show More 4/14/2026 Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Michelle L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michelle L.") ML Michelle L. Customer Marketing Manager 12/5/2025 "User-Friendly Interface, Powerful Engagement Tools" 5/5 What do you like best about Appcues? I really like how user-friendly the build interface is in Appcues. The flows are especially valuable because they fulfill a large number of product and marketing needs, while still being really easy to set up. It's a powerful tool that we're excited to continue to explore. Review collected by and hosted on G2.com. What do you dislike about Appcues? We have several different teams using Appcues, so it would be great if we could standardize what back-end settings users configure to help prevent errors. Review collected by and hosted on G2.com. What problems is Appcues solving and how is that benefiting you? Appcues enhances customer communications through in-app popups, boosts product adoption, reduces support tickets by providing in-platform support, and supports marketing efforts. Its user-friendly build interface and easy-to-setup flows improve event promotion, education, and customer-specific notices efficiently. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Charles Z.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Charles Z.") CZ Charles Z. LMS Support Specialist Mid-Market (51-1000 emp.) 6/30/2025 "Manages to pack many features into one package." 5/5 What do you like best about Appcues? Banners. Less obtrusive. Once installed fairly easy to use. Review collected by and hosted on G2.com. What do you dislike about Appcues? The implementation REQUIRED us to hire JS Developers. It was lengthy and confusing to set up. We felt we had no help from Appcues because you expressed that you don't have a way to know of proper placement for the code, etc. I offered to create you an acct but it became clear that implementation was more like buying the car and engine seperately. Review collected by and hosted on G2.com. What problems is Appcues solving and how is that benefiting you? We have double fields somehow like "company" and "Company" that need merged. Same for "role" and "Role". We are NOT developers. We didn't invest to become developers. We already have jobs as Admins and Support. Logic strings are not so easy. For example, you use matches RegEx but the way you use it is different than the standard use of a wildcard. Review collected by and hosted on G2.com. 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