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Appcues Reviews & Product Details

Verified User in Computer Software
UC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Appcues?

The main benefit of Appcues is its flexibility. You can embed custom code into tooltips to change their appearance, run scripts, embed an iframe, or insert buttons that do custom actions. Review collected by and hosted on G2.com.

What do you dislike about Appcues?

Frequent bugs when building flows requiring a refresh. Lots of cool stuff you can do but it often requires time from developers to implement properly. Anyone running ad blockers won't see Appcues flows at all. There seems to be a significant delay between steps, both when previewing flows and when seeing them as an end user. Review collected by and hosted on G2.com.

What problems is Appcues solving and how is that benefiting you?

Our aim was to reduce dev time required for user onboarding, and increase speed of iteration with user onboarding. This has been mostly realized, but it's time consuming and frustrating to edit flows and isn't an ideal long-term solution. Review collected by and hosted on G2.com.

Appcues Overview

What is Appcues?

Appcues is the user engagement platform built for SaaS, making it easy to engage users at scale. Deliver experiences that onboard new users, drive product adoption, and fuel expansion—all without needing developers. Trusted by leading software brands like Airbase, Fullstory, G2, and Redfin, Appcues provides an all-in-one solution that automates connected in-app experiences, email, and push notifications to build lasting user engagement based on real user data—no code required. Ready to drive user engagement like never before? Visit appcues.com to try it free today!

Appcues Details
Product Website
Languages Supported
English
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Product Description

Build a personalized user onboarding experience that welcomes, educates and drives users to take action. Then watch your user-base soar.


Seller Details
Seller
Appcues
Company Website
Year Founded
2013
HQ Location
Boston, MA
Twitter
@appcues
5,373 Twitter followers
LinkedIn® Page
www.linkedin.com
85 employees on LinkedIn®

Eric K.
EK
Overview Provided by:

Recent Appcues Reviews

Val G.
VG
Val G.Small-Business (50 or fewer emp.)
5.0 out of 5
"Powerful and marketer-friendly"
Appcues allows me, a non-technical marketer, to implement product experiences that I would otherwise have to bug my engineering team to build. The ...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.5 out of 5
"Appcues offers a robust system and can integrate well with Salesforce"
I enjoy how easy creating the flows are. You can segment out audiences, the onboarding process to help users get settled is top notch.
Verified User
A
Verified UserEnterprise (> 1000 emp.)
4.0 out of 5
"A one stop shop for onboarding and in-product messaging"
Appcues makes it fast and easy to ship polished in product messages
Security Badge
Appcues Security
Get security information from Appcues to help you buy the right software. View Security Information
Appcues security information includes:
GDPR (General Data Protection Regulation)
SOC 2 (System and Organization Controls 2)
HIPAA (Health Insurance Portability and Accountability Act)

Appcues Media

Appcues Demo - In-app messaging
Your best channel for engagement is your app. Deliver native-looking messages, tours, and checklists in your web and mobile apps to onboard, activate, and engage users—right where they are.
Appcues Demo - Multi-channel workflows
Respond to what users do in your product with automated, real-time workflows. Combine in-app messaging, email, and push notifications to create connected, multi-channel experiences that keep users engaged and moving forward.
Appcues Demo - Behavior-based emails
Send emails that feel personal and perfectly timed with our easy, intuitive builder. Automatically deliver messages that respond to user actions—from warm welcomes to timely nudges and re-engagement.
Appcues Demo - Push notifications
Keep mobile users engaged with targeted push notifications that do more than ping. Easily create messages that grab attention, guide users back to your app, and drive lasting action.
Appcues Demo - Track key events
Capture important events to see what users are doing and trigger personalized experiences that drive engagement—all without relying on developers.
Appcues Demo - Monitor your success
Get all the insights you need in one place—see what users are doing, how your messages are performing, and the impact your campaigns have on driving goals and behavior.
Play Appcues Video
Play Appcues Video
Play Appcues Video

Official Interactive Demo

Appcues demo available

Try an interactive demo created by the software seller (right here on G2).

Official Downloads

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Video Reviews

327 out of 328 Total Reviews for Appcues

4.6 out of 5
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327 out of 328 Total Reviews for Appcues
4.6 out of 5
327 out of 328 Total Reviews for Appcues
4.6 out of 5

Appcues Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for AppcuesQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Val G.
VG
Customer Marketing
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Appcues?

Appcues allows me, a non-technical marketer, to implement product experiences that I would otherwise have to bug my engineering team to build. The builder is a smooth experience and I can see exactly what the flow looks like in our product *before I go live*. Most of all, I really appreciate that Appcues takes very technical aspects and makes it friendly for those of us with less technical aptitude. I understand CSS and HTML well enough but I can't write code and Appcues allows me to "write code" without writing code. It's saving my engineering team tons of time, I can test and iterate all on my own, and we're engaging our audience in ways we weren't able to before.

Getting started was simple and Appcues definitely dog-foods their own product which not only helps me learn how to use their product, it also gives me ideas of what I can do inside of mine!

Right now I'm in Appcues every day as I'm just getting setup but I can see how I'll become a daily user moving forward. It's just too easy to update and change things.

The integration with Hubspot is crucial for our marketing team too. I haven't dug into this as I'm still building our flows out but I can see where event tracking and triggering emails will help us connect with our customers wherever they are. Review collected by and hosted on G2.com.

What do you dislike about Appcues?

The only thing I don't like so far is that I'm on an account with certain limits (like my number of segments I can target) and I want to upgrade sooner than I thought I'd have to. So now I have to go ask for more budget! Review collected by and hosted on G2.com.

What problems is Appcues solving and how is that benefiting you?

Appcues is helping us give our customers a tour of our complex product. It's giving us the ability to empower our customers to feel confident using our platform. This has the potential to reduce support tickets and allow our CSMs to take on more accounts. Review collected by and hosted on G2.com.

Natalia C.
NC
Product Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Appcues?

As a Product Manager, I can publish initiatives to my users with very little help from engineering or design. It allows me to communicate with users, segment the content I want to display, keep track of it, and has opened up a new way for us to reach out to users within our product. It is great that I always get a quick response from the Appcues team whenever I reach out. We're starting to use Appcues more for our user research strategies. Review collected by and hosted on G2.com.

What do you dislike about Appcues?

Sometimes it's hard to understand what the impact of some settings will represent to a flow, like how I can show it repeatedly. It is also hard to create surveys within Appcues without the need for devs or a third-party app. Additionally, other colleagues constantly ask me if we can create buttons in our product with Appcues, and I always have to find other workarounds for their requests. It can also be frustrating that only one NPS survey can be live at once, there need to be at least 2 or more running so we can show them on our different platforms/products. Review collected by and hosted on G2.com.

What problems is Appcues solving and how is that benefiting you?

It allows us to send communications to users quickly, segmented, and without much need of interference or approval from other teams and stakeholders. Review collected by and hosted on G2.com.

Colin Y.
CY
Customer Experience Copywriter
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Appcues?

I like the customization of Appcues flows and the fact that I don't need to rely on devs for making quick and effective changes to our platform. Appcues support has been very helpful and responsive to all of my requests. I haven't had a single negative experience with Appcues support. Review collected by and hosted on G2.com.

What do you dislike about Appcues?

I dislike how Appcues isn't optimized for clients who have a large number of flows. It's hard to stay organized with the current Flows tab. It would be helpful to have buckets or folders with sub-folders to keep flows in (I'l often have a overarching campaign with different regional and persona-based flows within it). Review collected by and hosted on G2.com.

What problems is Appcues solving and how is that benefiting you?

Appcues is solving our problem of users not knowing how to find information on our platform or use our industry research. We use Appcues to educate users with personalized tours. Review collected by and hosted on G2.com.

Christopher M.
CM
Software Engineer
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Appcues?

- Many parameters for effective audience targeting

- Good online documentation

- Good support (dedicated Slask channel for quick questions and asnwers)

- Enables two-way communication with our customers, allowing us to receive feedback as well as offer them content.

- Great chrome plugin that helps with building Appcues content and troubleshoot.

- Dashboard with flow analytics Review collected by and hosted on G2.com.

What do you dislike about Appcues?

- Missing the ability to skip/select a different flow stage depending on certain conditions.

- Sometimes the flow can be slow, with the next step taking 1 or 2 seconds to be displayed.

- Managing domains list in a small input text is not confortable. Review collected by and hosted on G2.com.

What problems is Appcues solving and how is that benefiting you?

Getting feedbacks from our customers and provide some useful tips directly on the UI to ease the users onboarding. Review collected by and hosted on G2.com.

Pammie S.
PS
Senior Product Director
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Appcues?

The product is so flexible and their team is really responsive. There's been a bunch of new features released since we've had it and it's been an incredibly useful product for us. Review collected by and hosted on G2.com.

What do you dislike about Appcues?

There isn't really anything I dislike, I would like the Salesforce and Slack integrations to work a bit differently but overall we've been able to adapt to what we need. Review collected by and hosted on G2.com.

What problems is Appcues solving and how is that benefiting you?

It's helping us to move our users through different processes we have off our platform faster. We will also be launching a new site shortly where we'll use Appcues to help guide people through the platform. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Appcues?

What I really like about Appcues is how intuitive and easy it is to set up. It requires minimal involvement from our development team, which means the product team can quickly deploy in-app guides, surveys, and tooltips without any bottlenecks. The segmentation and targeting features are excellent, allowing us to create personalized user journeys that feel relevant and unique, significantly enhancing our overall user experience. Appcues also provides valuable data-driven insights that help us continuously refine and optimize our user flows. We can easily track how users interact with the guides and make informed adjustments accordingly. Additionally, the seamless integrations with our existing tech stack, including Jira and Slack, ensure that our teams stay in sync, which has been crucial for troubleshooting and product updates. The customer support has been excellent so I'll be using Appcues in the future no matter the project. Review collected by and hosted on G2.com.

What do you dislike about Appcues?

While Appcues provides a solid set of templates, having more design flexibility and customization options would be a welcome improvement. We often find ourselves wishing for greater control over the appearance of modals and tooltips to better match our branding and user interface. Additionally, while the tool is fantastic, the price can be a bit high for smaller teams or companies that are just starting out. A more flexible pricing model would make it more accessible for businesses that are scaling their onboarding efforts and may not yet have the budget for higher-tier plans. Review collected by and hosted on G2.com.

What problems is Appcues solving and how is that benefiting you?

Appcues is solving the problem of user onboarding and feature adoption for our SaaS product.Ultimately, Appcues has empowered us to provide a more intuitive and personalized experience, which has been a big win for our users. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Appcues?

I enjoy how easy creating the flows are. You can segment out audiences, the onboarding process to help users get settled is top notch. Review collected by and hosted on G2.com.

What do you dislike about Appcues?

Though it is easy, sometimes it can be tricky to know what flow to use when certain elements in your website pop different. Review collected by and hosted on G2.com.

What problems is Appcues solving and how is that benefiting you?

Appcues is allowing us to get more insight in our customers, as well as allowing us to try and get users to the TTV faster for better product adoption to close the sale. Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care
AH
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Appcues?

- Implementation was light weight and quick to complete

- Support has been responsive and timely

- Appcues has allowed our Product Team to quickly create onboarding flows, gather user feedback, and drive adoption without requiring support from our Technology partners

- We've been able to drive adoption of brand new experiences and core functionality without putting additional burden on our internal associates to provide customer support

- Appcues roadmap has delivered multiple features this year that has made the product even easier to use and much more feature rich Review collected by and hosted on G2.com.

What do you dislike about Appcues?

The reporting and analytics are lacking in some areas Review collected by and hosted on G2.com.

What problems is Appcues solving and how is that benefiting you?

Driving user adoption and increasing our ability to engage with our customers Review collected by and hosted on G2.com.

DA
Product Owner
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Appcues?

There are many things that makes from appcues a complete toolkit for enterprises, but the ones that I find more remarkable are, versatility, usability, flexibility and user experience. It's a very intuitive tool that provides enhanced features to cover the most common scenarios of users navigating web and mobile apps. It's easy to integrate with any platform and you want to use it everyday. Review collected by and hosted on G2.com.

What do you dislike about Appcues?

There are still some issues when it's not used in hybrid mobile frameworks like ionic, however the support and engineering team are always willing to help to resolve problems for implementation. Review collected by and hosted on G2.com.

What problems is Appcues solving and how is that benefiting you?

Appcues is increasing the level of engagement from users in front of the applcation. Review collected by and hosted on G2.com.

Pilar d.
PD
Product Marketing Analyst
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Appcues?

Easy to use, great preview experience. Exactly how my flow will be seen :) Review collected by and hosted on G2.com.

What do you dislike about Appcues?

New UX, I prefered the old one. This is more complicated, but you adapt fast. Review collected by and hosted on G2.com.

What problems is Appcues solving and how is that benefiting you?

Appcues helps our platform communicate with our clientes. From product tours to adoption campaigns, we can easily reach them through a variety of communication styles, from modals to slideouts. And it is a super complete tool, with surveys, images, etc. Review collected by and hosted on G2.com.