1. [Home](https://www.g2.com/) 2. ... 3. [Recruitment Marketing Platforms](https://www.g2.com/categories/recruitment-marketing) 4. [Appcast Discussions](https://www.g2.com/products/appcast/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_af320290bc98c9e9147321be5078c0d8/appcast.png "Product Avatar Image") ![Reward for good Appcast reviews](https://images.g2crowd.com/uploads/report_medal_translation/image/36976/medal.svg "Reward for good Appcast reviews") ](/products/appcast/reviews) [ Appcast ](/products/appcast/reviews) (155)4.2/5 Appcast is a recruitment marketing platform that replaces fragmented tools, job board dependency, and manual processes with one connected system for performance media, employer brand, career site optimization, and analytics. Appcast helps organizations attract and convert more qualified candidates, optimize spend, and take control of their recruitment marketing strategy. Appcast combines performance-driven media, optimized candidate experiences, employer brand expertise, and end-to-end analytics into a single data-driven solution. The platform helps employers improve applicant quality, reduce spend, and understand performance across the entire hiring funnel. By connecting hiring signals, labor market data, and insights, Appcast continuously optimizes results to improve candidate experience, strengthen employer brand performance, and drive measurable recruitment ROI. Our Solutions: -Performance Media programmatically distributes your jobs across thousands of job boards, search engines, and social media channels, automatically directing spend toward the sources that drive results. -Performance Technology connects career sites, apply flows, and ATS integrations to help candidates easily discover your brand, navigate opportunities with less friction, and complete applications more efficiently. -Employer Brand & Creative services define and activate authentic employer brands through Employer Value Proposition (EVP) strategy, messaging, and campaign creative that build trust with candidates and strengthen engagement across channels. -Data, Analytics & Insights connect ATS signals, applicant data, performance reporting, and market benchmarks to create a feedback loop that continuously directs spend and improves hiring outcomes. Appcast labor economy experts provide ongoing strategic guidance to optimize hiring. Our Products: -AppcastOne: unified programmatic distribution across job boards, search, and social channels. -Appcast Brand & Creative: employer brand strategy and creative services that improve candidate engagement and hiring outcomes. -Appcast Career Sites: optimized, conversion-focused career site experiences designed to attract, engage, and convert quality candidates. -Appcast Xtend: captures and nurtures interested candidates who are not ready to apply, helping convert more visits into applications. -Appcast Connect: integrated solution combining Appcast Apply and Appcast Quality Connect to improve conversion and candidate quality by reducing application friction and identifying which sources drive qualified candidates. -Data & Analytics: full-funnel performance visibility and benchmarks that help employers understand what drives hiring outcomes. Recruitonomics, a hub for data-driven research, adds labor market insights and performance intelligence to help teams make more informed recruitment decisions. To learn more, visit http://www.appcast.io. Show More * * * ### 22 Discussions ### 20 Participants ### 43.0 Nps Score Already have Appcast? ### All Appcast Discussions Search Most CommentedMost HelpfulPinned by G2Newest All DiscussionsDiscussions with CommentsPinned by G2Discussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Pinned by G2 Newest Filter by All Discussions Discussions with Comments Pinned by G2 Discussions without Comments ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • 4 months ago More Options - [ # Does Appcast integrate with common ATS platforms? ](/discussions/does-appcast-integrate-with-common-ats-platforms) We rely heavily on our ATS for tracking applicants and managing workflows, so integration is a big deal for us. Before we evaluate Appcast further, I’m trying to understand... [Read more](/discussions/does-appcast-integrate-with-common-ats-platforms) [ Recruitment Marketing Platforms ](https://www.g2.com/tags/recruitment-marketing-platforms)[ Programmatic Job Advertising Software ](https://www.g2.com/tags/programmatic-job-advertising-software) * * * \<0\>0\>Upvotes 2 * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Appcast+questions+and+get+answers+from+expert+users+in+our+Appcast+Discussions+section.&title=Appcast+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fappcast%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Appcast+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fappcast%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fappcast%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Appcast+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fappcast%2Fdiscuss%0aAsk+Appcast+questions+and+get+answers+from+expert+users+in+our+Appcast+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Appcast+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fappcast%2Fdiscuss%0aAsk+Appcast+questions+and+get+answers+from+expert+users+in+our+Appcast+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • 4 months ago More Options - [ # How does Appcast help companies improve their recruiting efforts? ](/discussions/how-does-appcast-help-companies-improve-their-recruiting-efforts) My team is exploring tools that can help us attract better candidates and streamline our recruiting process. I’ve heard positive things about Appcast, but I’m not totally... [Read more](/discussions/how-does-appcast-help-companies-improve-their-recruiting-efforts) [ Recruitment Marketing Platforms ](https://www.g2.com/tags/recruitment-marketing-platforms)[ Programmatic Job Advertising Software ](https://www.g2.com/tags/programmatic-job-advertising-software) * * * \<0\>0\>Upvotes 2 * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Appcast+questions+and+get+answers+from+expert+users+in+our+Appcast+Discussions+section.&title=Appcast+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fappcast%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Appcast+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fappcast%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fappcast%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Appcast+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fappcast%2Fdiscuss%0aAsk+Appcast+questions+and+get+answers+from+expert+users+in+our+Appcast+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Appcast+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fappcast%2Fdiscuss%0aAsk+Appcast+questions+and+get+answers+from+expert+users+in+our+Appcast+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • 4 months ago More Options - [ # What is programmatic job advertising and how can it help my company hire more efficiently? ](/discussions/what-is-programmatic-job-advertising-and-how-can-it-help-my-company-hire-more-efficiently)  I’ve been hearing the term "programmatic job advertising", but I’m not exactly sure what it means in practice. How does it actually work, and what makes it more efficient... [Read more](/discussions/what-is-programmatic-job-advertising-and-how-can-it-help-my-company-hire-more-efficiently) [ Recruitment Marketing Platforms ](https://www.g2.com/tags/recruitment-marketing-platforms)[ Programmatic Job Advertising Software ](https://www.g2.com/tags/programmatic-job-advertising-software)[ Recruiting Software ](https://www.g2.com/tags/recruiting-software) * * * \<0\>0\>Upvotes 2 * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Appcast+questions+and+get+answers+from+expert+users+in+our+Appcast+Discussions+section.&title=Appcast+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fappcast%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Appcast+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fappcast%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fappcast%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Appcast+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fappcast%2Fdiscuss%0aAsk+Appcast+questions+and+get+answers+from+expert+users+in+our+Appcast+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Appcast+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fappcast%2Fdiscuss%0aAsk+Appcast+questions+and+get+answers+from+expert+users+in+our+Appcast+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ## Start a New Software Discussion Have a software question? Get answers from real users and experts [Start A Discussion](/products/appcast/discussions/new) * * * ![Product Avatar Image](https://images.g2crowd.com/uploads/product/hd_favicon/689a5e892c5634058efd69575ef8373c/appcast.svg "Product Avatar Image") ### Have you used Appcast before? Answer a few questions to help the Appcast community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/authorize?form=signup&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fappcast%2Fdiscuss%3Fsmall_ask%3Dappcast) No ## Top Contributors in Appcast 1 ![Samantha S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Samantha S.") SS Loading... ### [Samantha S.](https://www.g2.com/users/92b14945-4e07-41a3-a2c3-c301a2e58449 "Samantha S.") 3 pts