# Top 10 Clay Alternatives & Competitors (226)4.6 out of 5 Clay is one of the most-searched tools in the Sales Intelligence Software category on G2. Sales Intelligence Software is used by teams seeking reliable, time saving platforms with features like user, role, and access management, data cleaning/enrichment, and messaging, according to G2 reviews. When comparing Clay with other tools, reviewers most often evaluate features and data sources as key differentiators. The best overall alternative to Clay is [Apollo.io](https://www.g2.com/products/apollo-io/reviews), rated ~4.7 stars on G2 from 9369+ reviewers. It is frequently praised for lead generation and helpful. Other well-known alternatives to Clay are: - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) – known for contact information and data accuracy (G2 star rating ~4.5) - [Lusha](https://www.g2.com/products/lusha/reviews) – highly rated for contact information and data accuracy (G2 star rating ~4.3) - [Amplemarket](https://www.g2.com/products/amplemarket/reviews) – offers helpful and automation (G2 star rating ~4.6) - [Cognism](https://www.g2.com/products/cognism/reviews) – best suited for teams that need contact information and data accuracy (G2 star rating ~4.5) Browse top options below. Based on G2 review data, Clay is most commonly used in industries like [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement). Compare user ratings by vertical to find the best fit. ## Best Paid & Free Alternatives to Clay - Apollo.io - GTM Workspace - Powered by ZoomInfo - Lusha - Amplemarket - Cognism - Unify - Clearbit - Seamless (formally Seamless.AI) ## Top 10 Alternatives to Clay Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how Clay stacks up to the competition, check reviews from current & previous users in industries like Marketing and Advertising, Consulting, and Market Research, and find the best product for your business. [![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) Sponsored G2 Advertising Get 2x conversion than Google Ads with G2 Advertising! G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments. [ Learn More ](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/99c4bd25dc044ae603ad32e419e76983/apollo-io.png "Product Avatar Image") ](https://www.g2.com/products/apollo-io/reviews) [ Apollo.io ](https://www.g2.com/products/apollo-io/reviews) By [Apollo.io](https://www.g2.com/sellers/apollo-io) [ 4.7/5(9,704) ](https://www.g2.com/products/apollo-io/reviews#reviews) Product Description Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 210M contacts and 35M companies with robust and accurate data. Teams leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, up-level your entire go-to-market processes with Apollo's Intelligence Engine with recommendations and analytics that help you close. Founded in 2015, Apollo.io is a leading data intelligence and sales engagement platform trusted by over 10,000 customers, from rapidly growing startups to global enterprises. Reviewers say compared to Clay, Apollo.io is: Slower to reach roi More usable Easier to set up Categories in common with Clay: [ Sales Intelligence ](/categories/sales-intelligence)[ Lead Intelligence ](/categories/lead-intelligence)[ AI Sales Assistant ](/categories/ai-sales-assistant)[ AI Writing Assistant ](/categories/ai-writing-assistant) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/0fe1247bb1ae3d476bf6e9dbd470cf7d/gtm-workspace-powered-by-zoominfo.png "Product Avatar Image") ](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) [ GTM Workspace - Powered by ZoomInfo ](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) By [ZoomInfo](https://www.g2.com/sellers/zoominfo-26a9872a-d61e-4832-ab53-5e972b230706) [ 4.5/5(9,106) ](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews#reviews) Product Description GTM Workspace is a unified sales execution platform that brings together CRM data, ZoomInfo intelligence, engagement history, and buying signals in one consolidated view - so account executives and account managers can manage their entire book of business, prioritize pipeline, and act on the best opportunities without ever switching tools. Reviewers say compared to Clay, GTM Workspace - Powered by ZoomInfo is: Slower to reach roi Easier to set up More usable Categories in common with Clay: [ Sales Intelligence ](/categories/sales-intelligence)[ Lead Intelligence ](/categories/lead-intelligence)[ AI Sales Assistant ](/categories/ai-sales-assistant) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/4d67371257a51328c0872a8494a9e450/lusha.png "Product Avatar Image") ](https://www.g2.com/products/lusha/reviews) [ Lusha ](https://www.g2.com/products/lusha/reviews) By [Lusha](https://www.g2.com/sellers/lusha) [ 4.3/5(1,665) ](https://www.g2.com/products/lusha/reviews#reviews) Product Description Lusha is an AI Sales Intelligence & Prospect Streaming. Lusha combines reliable contact data with AI-powered prospecting. AI Prospect Playlists automatically generate and refresh lead lists based on your ideal customer profile- so you can stop rebuilding static lists and focus on engaging high-quality prospects, every day. Reviewers say compared to Clay, Lusha is: Slower to reach roi More usable Easier to set up Categories in common with Clay: [ Sales Intelligence ](/categories/sales-intelligence)[ Lead Intelligence ](/categories/lead-intelligence)[ AI Sales Assistant ](/categories/ai-sales-assistant) [![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) Sponsored G2 Advertising Get 2x conversion than Google Ads with G2 Advertising! G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments. [ Learn More ](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/d9aa9453f7d48c46fdc9064f3c2648cf/amplemarket.png "Product Avatar Image") ](https://www.g2.com/products/amplemarket/reviews) [ Amplemarket ](https://www.g2.com/products/amplemarket/reviews) By [Amplemarket](https://www.g2.com/sellers/amplemarket) [ 4.6/5(657) ](https://www.g2.com/products/amplemarket/reviews#reviews) Product Description Amplemarket is your AI-powered sales assistant. Amplemarket Sales Assistant will take care of all your sales tasks. From prospecting, to outreach, follow-ups and scheduling of meetings. Reviewers say compared to Clay, Amplemarket is: Slower to reach roi Easier to set up More usable Categories in common with Clay: [ Sales Intelligence ](/categories/sales-intelligence)[ Lead Intelligence ](/categories/lead-intelligence)[ AI Sales Assistant ](/categories/ai-sales-assistant)[ AI Writing Assistant ](/categories/ai-writing-assistant) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/042badcf2aa359894da2211448eb4303/cognism.png "Product Avatar Image") ](https://www.g2.com/products/cognism/reviews) [ Cognism ](https://www.g2.com/products/cognism/reviews) By [Cognism](https://www.g2.com/sellers/cognism) [ 4.5/5(1,355) ](https://www.g2.com/products/cognism/reviews#reviews) Product Description Find out more about Cognism's pricing so you can start your journey to prospecting with complete confidence! Reviewers say compared to Clay, Cognism is: Slower to reach roi Easier to set up More usable Categories in common with Clay: [ Sales Intelligence ](/categories/sales-intelligence)[ Lead Intelligence ](/categories/lead-intelligence) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/11c492e2dc513cf7332c02160fca9306/unify-unify.png "Product Avatar Image") ](https://www.g2.com/products/unify-unify/reviews) [ Unify ](https://www.g2.com/products/unify-unify/reviews) By [Unify](https://www.g2.com/sellers/unify-515875da-a841-4cc5-aa01-52d20fb48ac3) [ 4.7/5(43) ](https://www.g2.com/products/unify-unify/reviews#reviews) Product Description Unify is the world's first sales engagement platform that helps you connect with your buyers in the moments that matter. Reviewers say compared to Clay, Unify is: Easier to admin More usable Easier to do business with Categories in common with Clay: [ Sales Intelligence ](/categories/sales-intelligence)[ Lead Intelligence ](/categories/lead-intelligence)[ AI Sales Assistant ](/categories/ai-sales-assistant) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/2167e0cd781a7b391b7d7de0dbd9c363/clearbit.png "Product Avatar Image") ](https://www.g2.com/products/clearbit/reviews) [ Clearbit ](https://www.g2.com/products/clearbit/reviews) By [HubSpot](https://www.g2.com/sellers/hubspot) [ 4.4/5(633) ](https://www.g2.com/products/clearbit/reviews#reviews) Product Description Clearbit provides a suite of integrations and business intelligence APIs that help sales and marketing teams become more data-driven. Reviewers say compared to Clay, Clearbit is: Slower to reach roi Easier to set up More usable Categories in common with Clay: [ Sales Intelligence ](/categories/sales-intelligence)[ Lead Intelligence ](/categories/lead-intelligence) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/e4f3b2a4a1fa731be1e738d5597320d4/seamless-formally-seamless-ai.png "Product Avatar Image") ](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) [ Seamless (formally Seamless.AI) ](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) By [Seamless](https://www.g2.com/sellers/seamless-803b0bbf-7ae7-470b-ba27-72e05602ad0d) [ 4.4/5(5,356) ](https://www.g2.com/products/seamless-formally-seamless-ai/reviews#reviews) Product Description Seamless delivers the world's best sales leads. Maximize revenue, increase sales and acquire your total addressable market instantly using artificial intelligence. Reviewers say compared to Clay, Seamless (formally Seamless.AI) is: Slower to reach roi Easier to set up More usable Categories in common with Clay: [ Sales Intelligence ](/categories/sales-intelligence)[ Lead Intelligence ](/categories/lead-intelligence) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/4fac05402fe43361a53e62b04e561fd1/6sense-sales.png "Product Avatar Image") ](https://www.g2.com/products/6sense-sales/reviews) [ 6sense Sales Intelligence ](https://www.g2.com/products/6sense-sales/reviews) By [6sense](https://www.g2.com/sellers/6sense) [ 3.9/5(1,048) ](https://www.g2.com/products/6sense-sales/reviews#reviews) Product Description 6sense Sales Intelligence for Sales offers a single seamless digital destination where sellers can acquire account and buying team intelligence fast. It helps streamline workflows, uncover hidden sales opportunities, accurately identify anonymous buyer intent data, and prioritize accounts that are ready to buy right now. Reviewers say compared to Clay, 6sense Sales Intelligence is: Slower to reach roi More usable Easier to set up Categories in common with Clay: [ Sales Intelligence ](/categories/sales-intelligence)[ Lead Intelligence ](/categories/lead-intelligence)[ AI Sales Assistant ](/categories/ai-sales-assistant) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/0de985df09a370c80af773713c133cf1/regie-ai.png "Product Avatar Image") ](https://www.g2.com/products/regie-ai/reviews) [ Regie.ai ](https://www.g2.com/products/regie-ai/reviews) By [Regie.ai](https://www.g2.com/sellers/regie-ai) [ 4.4/5(355) ](https://www.g2.com/products/regie-ai/reviews#reviews) Product Description Regie.ai is the only Generative AI Platform for enterprise sales teams that personalizes content using data unique to your business and your prospects. Reviewers say compared to Clay, Regie.ai is: Slower to reach roi Easier to set up More usable Categories in common with Clay: [ AI Sales Assistant ](/categories/ai-sales-assistant)[ AI Writing Assistant ](/categories/ai-writing-assistant) ## Clay Alternatives FAQs Generated using AI ### How does Clay compare to Apollo.io? According to G2 data, [Clay](https://www.g2.com/products/clay-com-clay/reviews) holds an average rating of 4.6/5 from 222 reviews, while [Apollo.io](https://www.g2.com/products/apollo-io/reviews) has a slightly higher average rating of 4.7/5 from 9,664 reviews. In dimension scores, Apollo.io leads Clay by 0.4 points in Usability (9.0 vs 7.8), 1.1 points in Ease of Setup (8.9 vs 7.8), 0.8 points in Ease of Admin (9.0 vs 8.2), and 0.3 points in Ease of Doing Business With (9.1 vs 8.8). Clay leads Apollo.io by 0.3 points in Support (9.1 vs 8.8). Sentiment analysis shows Apollo.io has 1,587 mentions of ease of use and 1,349 mentions of lead generation, compared to Clay's 18 mentions of ease of use and 15 mentions of lead generation, reflecting Apollo.io's broader adoption and user base. Both platforms are praised for their integrations, automation, and data accuracy, but Apollo.io users highlight its all-in-one prospecting, outreach, and sequencing capabilities, while Clay users emphasize its powerful integrations, AI features, and flexible workflows. Clay users note a steeper learning curve and higher pricing concerns, whereas Apollo.io users mention occasional data inaccuracies and UI complexity. Overall, Apollo.io is favored for its usability, setup ease, and comprehensive all-in-one sales platform, while Clay is recognized for its powerful data enrichment and customization capabilities with a strong support community. ### What are the best alternatives to Clay? The best alternatives to Clay are [Apollo.io](https://www.g2.com/products/apollo-io/reviews) (4.7/5 stars, 9,664 reviews), [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) (4.5/5 stars, 9,101 reviews), [Lusha](https://www.g2.com/products/lusha/reviews) (4.3/5 stars, 1,656 reviews), and [Amplemarket](https://www.g2.com/products/amplemarket/reviews) (4.6/5 stars, 630 reviews). Apollo.io is favored for its all-in-one sales intelligence platform with the largest B2B database and integrated outreach automation. GTM Workspace excels in data accuracy, intent signals, and consolidating multiple sales tools into one platform. Lusha is praised for its ease of use, accurate contact data, and seamless LinkedIn integration. Amplemarket stands out for its AI-powered sales assistant, multichannel sequencing, and strong automation capabilities. ### What features do alternatives offer that Clay does not? Clay lacks native outreach tools and has limited CRM integration capabilities, such as no native two-way sync with conflict resolution and limited automation features compared to alternatives. It also does not offer API access, which restricts integration flexibility. Additionally, Clay's credit-based pricing model can be expensive and unpredictable for high-volume users, and it has a steeper learning curve with complex workflow setup. ### Which Sales Intelligence tools do reviewers recommend instead of Clay? Reviewers recommend [Apollo.io](https://www.g2.com/products/apollo-io/reviews) for its extensive B2B database (over 210M contacts), ease of use (1,587 mentions), and integrated outreach tools that streamline prospecting and engagement. [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) is recommended for its superior data accuracy (325 mentions), intent data (152 mentions), and unified workspace that reduces tool switching. [Lusha](https://www.g2.com/products/lusha/reviews) is favored for its user-friendly interface (66 mentions), high data accuracy (54 mentions), and effective LinkedIn integration. [Amplemarket](https://www.g2.com/products/amplemarket/reviews) is highlighted for its automation (115 mentions), AI-driven personalization, and ease of setup (61 mentions), making it ideal for scaling outbound sales efforts efficiently. ### Why do users choose Apollo.io over Clay? Users choose [Apollo.io](https://www.g2.com/products/apollo-io/reviews) over Clay primarily due to its superior usability and ease of setup, with Apollo.io scoring 9.0 in Usability and 8.9 in Ease of Setup compared to Clay's 7.8 in both dimensions. Apollo.io's all-in-one platform consolidates prospecting, contact enrichment, outreach sequencing, and CRM integrations, streamlining workflows and reducing the need for multiple tools. Its extensive contact database, precise filtering options, and built-in automation features enable users to build targeted lists and run campaigns efficiently, which is reflected in 1,349 mentions of lead generation and 1,071 mentions of automation. Additionally, Apollo.io offers a more scalable and intuitive experience for teams, with a 0.8-point lead in Ease of Admin (9.0 vs 8.2) and a 0.3-point lead in Ease of Doing Business With (9.1 vs 8.8). The platform's Chrome extension for LinkedIn and seamless CRM integrations further enhance productivity. Despite some data accuracy concerns, users appreciate Apollo.io's balance of features, pricing, and operational efficiency, making it a preferred choice for organizations seeking a comprehensive, user-friendly sales engagement solution according to G2 data. ### Explore Articles [ What are the best equity management software for startups managing cap tables across multiple funding rounds? ](https://www.g2.com/discussions/what-are-the-best-equity-management-software-for-startups-managing-cap-tables-across-multiple-funding-rounds) [ What audience intelligence tools are genuinely usable for a non-specialist marketer who needs audience insights but is not a trained data analyst? ](https://www.g2.com/discussions/what-audience-intelligence-tools-are-genuinely-usable-for-a-non-specialist-marketer-who-needs-audience-insights-but-is-not-a-trained-data-analyst%20) [ Best conversation intelligence software ](https://www.g2.com/discussions/what-s-the-best-conversation-intelligence-software) [ What are the top reputation management services platforms for organizations of 50–500 employees in retail, e-commerce, and services? ](https://www.g2.com/discussions/what-are-the-top-reputation-management-services-platforms-for-organizations-of-50-500-employees-in-retail-e-commerce-and-services) [ Which publisher ad servers give independent websites the best yield optimization and fill rate without requiring a full-time ad ops person to run them? ](https://www.g2.com/discussions/which-publisher-ad-servers-give-independent-websites-the-best-yield-optimization-and-fill-rate-without-requiring-a-full-time-ad-ops-person-to-run-them) [ Which Google Workspace project management tools avoid information loss when switching between email and task systems? ](https://www.g2.com/discussions/which-google-workspace-project-management-tools-avoid-information-loss-when-switching-between-email-and-task-systems) ### Spotlight Categories [ Sales Compensation Software ](https://www.g2.com/categories/sales-compensation) [ Compensation Management Software ](https://www.g2.com/categories/compensation-management) [ Audit Management Software Solutions ](https://www.g2.com/categories/audit-management)