
What I like best about Apollo.io is its Ease of Use and Ease of Implementation, it’s intuitive to get started without a steep learning curve. My Frequency of Use is extremely frequently because it combines a large number of features, from prospecting to outreach, in a single platform. The integrations are straightforward, which makes it easy to fit into existing workflows, and customer support has been responsive when needed. Review collected by and hosted on G2.com.
What I dislike about Apollo.io is the duplication of companies and contacts across different filters, which can make list-building inefficient. Additionally, data accuracy has been a challenge. So far, roughly a third of the contact information I’ve used has been invalid, which impacts outreach effectiveness and requires extra manual verification. Review collected by and hosted on G2.com.