I like that it’s an easy, quick way to narrow down searches for decision-makers and get verified emails and phone numbers. I use it to find operations managers, IT managers, plant managers, and other decision-makers in manufacturing which my company targets for security installation like surveillance and access control. It’s much easier to reach out this way than trying to rely on company websites or even LinkedIn.

At first, I had a bit of trouble configuring the search parameters for the region I was focusing on, but once I learned how to set up the personas, it became a lot easier. I also like that I could start with the free version to get the hang of it before deciding whether I wanted to pay for the Pro or Organization version.

Recently, in my office, we used Apollo to confirm that a plant manager had changed his publicly listed email to a new one, which was very helpful. For my purposes, it’s most useful for seeing who is currently in a specific role at a company we’re targeting for sales. Review collected by and hosted on G2.com.

At first, there are a lot of options and additional add-ons to sort through. There are also quite a few notifications prompting you to upgrade right away, which I understand from a business perspective.

I also had to do a bit of research and go through some tutorials to learn how to set the personas and parameters to get good search results. On top of that, I needed to look into how the credits work so I could understand what I was using. Basically, I had to learn a bit before I could use it properly. Review collected by and hosted on G2.com.

I love the breadth of the database; having access to over 275 million contacts with verified emails and direct dials in one place is the backbone of my lead generation strategy. The Advanced Search Filters (like VC funding, tech stack, and hiring signals) essential for building laser-targeted lists Review collected by and hosted on G2.com.

I find the credit-based pricing system confusing and sometimes frustrating, as it can be difficult to predict exactly how many credits I will burn through during a high-volume sprint. The inconsistency in phone number accuracy is also frustrating a lot of times, especially for international markets; I often find that I am spending high-value credits on mobile numbers that turn out to be invalid. Review collected by and hosted on G2.com.

I had a great experience using Apple when I first had to get leads fro LinkedIn to build a B2B pipeline. It was so easy to use and gave quality results for email ID and phone number. Reaching out to CXO, Founding Teams, investors became so easy. I have been frequently using Apollo for 8-9 months now. Review collected by and hosted on G2.com.

I didn't see any downsides as of now. I have always received really good results. Review collected by and hosted on G2.com.

I use Apollo every day to find and manage new customers across EMEA and the US markets. The interface and overall performance are great because the platform is very easy to navigate and stays fast even when I am handling large lists of leads. I really value the AI and intelligence features, especially the intent signals that helped me identify the right time to reach out to enterprise accounts like Zalando and JD Sports. The integrations are also a huge plus as the tool connects perfectly with Salesforce, keeping all my data synced in one place automatically. The onboarding process was simple to follow, and the support resources made it easy for me to start building a pipeline quickly. Overall, the ROI has been excellent because I reduced my manual research time by 60%, which allowed me to build a $2M+ qualified pipeline and close significant revenue. Review collected by and hosted on G2.com.

One thing I dislike is that when I import data from Sales Navigator, Apollo sometimes changes a person’s job title or company name. That makes the data less accurate, and I end up having to correct it manually.

Also, the LinkedIn extension doesn’t allow bulk uploads of a large number of leads at once. You can only save 25 people at a time, which feels slow when I’m trying to build a bigger list.

Another frustrating issue is that when I add multiple people from the same company, the tool asks me to choose the domain every single time. It would be much better if it automatically remembered the domain for that company. Review collected by and hosted on G2.com.

I like how Apollo.io improves my lead generation by effectively searching for mobile numbers and email IDs. It's easy to filter and search for desired companies, and the Chrome extensions make my work straightforward. I appreciate the quick search of data when I'm working on multiple accounts. The initial setup was very easy, which was a nice surprise. Review collected by and hosted on G2.com.

Probably mention accurate mobile number if head office number also mentioned Review collected by and hosted on G2.com.

I like best about Apollo.io is its all-in-one platform that combines a large contact database with powerful outreach and automation tools. It makes it easy to find targeted leads, manage campaigns, and track performance—all in one place, saving time and improving sales efficiency. Review collected by and hosted on G2.com.

One downside of Apollo.io is that its data accuracy can sometimes be inconsistent, with outdated or incorrect contact details. The interface can also feel overwhelming for new users, and some advanced features are locked behind higher pricing plans. Review collected by and hosted on G2.com.

Apollo brings prospect data and outbound tooling under one roof, no juggling multiple platforms or paying for separate tools. Finding contacts, building lists, and running email sequences all happen in one place, which keeps the workflow clean and fast.

The contact database is extensive and well-filtered, so zeroing in on the right people at the right companies doesn't take long. The Chrome extension is a quiet but solid win, pulling verified contact details and adding prospects to lists straight from LinkedIn without switching tabs saves more time than you'd expect.

For what it offers, the value-to-cost ratio is hard to beat. It's become a core part of how we run outbound. Review collected by and hosted on G2.com.

Honestly, not much - it does what it promises. The only real learning curve is the feature density; there's a lot to take in upfront. But once the workflow clicks, it becomes second nature pretty quickly. Stable, reliable, and easy to count on day-to-day. Review collected by and hosted on G2.com.

What I love most about Apollo is that, out of all the tools I use daily for lead generation, it consistently provides the most accurate and up-to-date contact information. Review collected by and hosted on G2.com.

While I find Apollo to be a valuable tool, I've noticed that sometimes Sales Navigator's search engine pulls up a few more contacts than Apollo does. Although this isn't a frequent occurrence, it's something to keep in mind. Additionally, when extracting information from contact profiles on devices with less powerful processors, the process can be a bit slow, especially when opening multiple sub-tabs. Review collected by and hosted on G2.com.

Apollo.io has been a great tool for prospecting and outreach. The platform is intuitive and easy to navigate, even for those who are newer to sales outreach tools. The contact database is robust and made it straightforward to identify and connect with the right people at target organizations. Review collected by and hosted on G2.com.

One area for improvement is data accuracy — some contacts had outdated information, which occasionally led to higher email bounce rates than expected. Additionally, while the core features are easy to use, there is a bit of a learning curve when navigating the more advanced functionality. Review collected by and hosted on G2.com.

Apollo.io is a powerhouse for outbound sales, bringing data intelligence and multi-channel sequencing together in a single tool. The UI/UX feels clean and intuitive, and the Chrome extension is especially strong—it lets me source verified leads directly from LinkedIn without any manual data entry.

The CRM integrations also help keep our pipeline tidy, with no duplicate issues, and the platform stays fast even when I’m working with massive list exports. Onboarding new team members is straightforward thanks to solid self-serve support. By replacing separate tools for sourcing, verification, and emailing, Apollo delivers an impressive ROI/pricing structure that cuts our tech stack overhead while still boosting meeting conversion rates. Review collected by and hosted on G2.com.

While the platform is excellent overall, there are a few areas that could use refinement. On the UI/UX and performance side, the web interface can show noticeable lag or occasionally freeze when running highly complex searches or loading very large lists.

For integrations, the standard CRM sync works well, but custom field mapping can feel a bit rigid at times, which forces manual workarounds to make sure data aligns cleanly across systems. In addition, the AI/Intelligence features especially the AI email writercan produce copy that comes across as too generic or formulaic, so I often need to do heavy manual editing to make it sound natural.

How this impacts my workflow / Suggestions for improvement:

The UI lag slows down prospecting sprints, and the inflexible integration setup creates unnecessary admin overhead during initial database cleanups. Apollo could improve significantly by optimizing web performance for large data volumes, providing more flexible and granular custom-mapping tools for CRM integrations, and training its AI writer to better adapt to specific industry tones or custom brand guidelines. Review collected by and hosted on G2.com.