The ability to check for information through the various apps and extensions is awesome - I don't have to search around or copy and paste - Apollo.io is where I need it. Review collected by and hosted on G2.com.

The only downside i can think of is when I'm not creative enough to find the right departments to reach out to. Review collected by and hosted on G2.com.

There is nothing I like about this platform. I am an AE expected to make 20+ dials and 50+ touches per day, this platform makes it incredibly IMPOSSIBLE to do this at scale. The interface is NOT intuitive and creates more problems than good. I MISS Outreach and Gong SO much. Review collected by and hosted on G2.com.

There is not one thing I like about this platform. It makes high volume outreach incredible difficult and slows down my process. The enrichment of contacts (phone numbers and email) take a very long time to populate and 90% of the time is not accurate Review collected by and hosted on G2.com.

The contact database is fairly reliable, and the filters are detailed enough to get very specific with targeting. What stands out is how easy it is to go from finding leads to actually reaching out Review collected by and hosted on G2.com.

Data accuracy can be inconsistent at times, especially for smaller companies or niche roles, where emails or titles are not always up to date. Review collected by and hosted on G2.com.

I love that I can find numbers and emails with Apollo.io, which is a great tool and one of the better data vendors. The API connection is really cool, and running it through my MCP to pull data is fun. It helps keep everything centralized, allowing leads to be built and pushed to Lemlist, which has been a cool addition for me. The initial setup of Apollo.io was very easy for me. Review collected by and hosted on G2.com.

Not a fan of their extension, it's a bit clunky. I feel like Wiza and Lemlist have it down packed. Also, the UI and color is a bit hard on the eyes. Review collected by and hosted on G2.com.

What I appreciate most about Apollo.io is how it directly elevates the efficiency and reliability of our media-focused B2B prospecting in ways that fit our broadcast and advertising workflow perfectly. The accuracy of verified contact data stands out dramatically. Apollo's verified emails and direct dials eliminate wasted effort by ensuring our outreach lands in the right inboxes, which lets our team focus on building partnerships instead of fixing bad data. The targeted search and filtering are incredibly effective for our industry, allowing us to filter by company size, media focus, advertising budget, and job role to pinpoint the exact partners and advertisers that match our broadcast inventory and content strategy. This precision makes outreach far more relevant and reduces time spent on unqualified leads. Additionally, the initial setup of Apollo.io was really straightforward and hassle-free for our team. Account creation and onboarding were intuitive, and connecting to our CRM worked smoothly with native integration, allowing us to have data sync running within minutes without complex configuration. Review collected by and hosted on G2.com.

One area where Apollo.io doesn’t fully match our broadcast and media-focused workflow is in its industry-specific data depth. While general firmographic data is strong, it lacks more granular filters for subsectors within broadcasting, such as linear TV, radio networks, OTT platforms, and regional broadcast affiliates. This means we sometimes have to manually refine lists instead of filtering precisely from the start. Data coverage for smaller to mid-sized regional media agencies and local German broadcasters can also be inconsistent. Contacts are often less complete or updated less frequently than those for large international media groups, which forces extra manual verification for our local market campaigns. Review collected by and hosted on G2.com.

I like multiple features of Apollo.io, especially the ability to create cadences to reach out to multiple prospects with a single click. The tool allows us to track whether the receiver has read the email or not, and we can define the steps to be part of that cadence. I find the automation of reaching out very valuable as it saves a lot of time. The extension that Apollo.io provides also stands out. It lets me transfer contacts from LinkedIn Sales Navigator directly to Apollo's list or cadence, which really saves time. Additionally, the ease of setup of Apollo.io is significant, with no headaches involved. Review collected by and hosted on G2.com.

I think the calling only allows calling within North America. However, they have another plan that gives flexibility to call anywhere across the globe, but they charge per second. So that means even if the receiver is not answering the call, I will be charged for that. I think that's not a great plan as far as calling is concerned. Review collected by and hosted on G2.com.

Apollo has become an essential part of my daily workflow. Whether I need to extract phone numbers and emails of prospects or gather information about an organization's tech stack, Apollo.io makes these tasks much more efficient. Running bulk campaigns is also seamless, and I appreciate that there is no noticeable latency—Apollo.io operates quickly and reliably. Apollo extension works really well. I have installed it with linkedin and browser. This gives me instant information about the companies I'm prospecting. Review collected by and hosted on G2.com.

There isn't much to mention, but over the past month, I've noticed that some of the contact numbers provided were inaccurate. I encountered instances where the same name was listed, but it turned out to be a different person. This has unfortunately led to the loss of a few credits. Review collected by and hosted on G2.com.

The best I like about Apollo.io is easy to find accurate and reach out to the lead in correct approach. The filter are really useful and saves alot of time for follow-ups. Review collected by and hosted on G2.com.

One thing which is not good with Apollo.io is that sometime the contacts we found are outdated, which needs to be updated regularly. Review collected by and hosted on G2.com.

I like that Apollo.io is easy to use, which is great for my team of four people. The customer service representative assigned to our enterprise account was very helpful in onboarding me and my team. As a manager for business development, Apollo.io saved me a lot of time and provided me with best practices to start with rather than searching for them myself. I also appreciate that it gives us a unified view to manage different campaigns that go out at different time zones for various regions, which saves us the headache of managing these separately. Overall, it's very user-friendly for the team. Review collected by and hosted on G2.com.

I believe they could give us a better understanding of what the best practices are in a simple go-to one-pager. I'd like it to be defined in terms of the activities for business, focusing on outreach, prospecting, and CRM. I would love to know the best practices for each of these categories in terms of saving and securing the domain of the company, and how to use more IDs to simulate a healthy email outreach campaign. Review collected by and hosted on G2.com.

What I really appreciate is how intuitive and powerful the filtering system is. It allows you to narrow down prospects based on very specific criteria, so you don’t have to scroll through millions of irrelevant contacts. It saves an incredible amount of time and makes lead generation much more focused and efficient. The accuracy of the data and ease of exporting contacts also make outreach planning seamless. Review collected by and hosted on G2.com.

Improving the verification process and ensuring more up-to-date contact information would make the platform even more reliable and powerful for outreach. Review collected by and hosted on G2.com.