--- title: Apollo.io Reviews meta\_title: 'Apollo.io Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 9737 reviews by the users' company size, role or industry to find out how Apollo.io works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 9737 scale: '5' date\_modified: '2026-08-12' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- ### Apollo.io Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate the **ease of use** of Apollo.io, enjoying a simple interface that streamlines their workflow. [(1587 mentions)](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1086559&qs=pros-and-cons#reviews) Users highlight Apollo.io for its **streamlined lead generation** , enhancing accessibility and efficiency in sales prospecting. [(1349 mentions)](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1081212&qs=pros-and-cons#reviews) Users value the **comprehensive database and seamless automation** of Apollo.io for efficient prospecting and support. [(1321 mentions)](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1078376&qs=pros-and-cons#reviews) Users appreciate the **mass automation and personalization** features of Apollo.io, significantly enhancing their outreach efficiency. [(1317 mentions)](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1079935&qs=pros-and-cons#reviews) Users value the **time-saving automation** of Apollo.io, streamlining outreach and enhancing overall productivity. [(1123 mentions)](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1079023&qs=pros-and-cons#reviews) Users find the **limited CRM integration** options frustrating, wishing for more features in the basic plan. [(559 mentions)](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1079993&qs=pros-and-cons#reviews) Users experience **inaccurate data** on Apollo.io, requiring manual verification and leading to unreliable contact information. [(469 mentions)](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1078514&qs=pros-and-cons#reviews) Users find the **learning curve steep** and the UI clunky, making effective navigation challenging. [(458 mentions)](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1078975&qs=pros-and-cons#reviews) Users find Apollo.io's **limited features** restrictive, particularly regarding CRM integrations and sequence allowances in cheaper plans. [(431 mentions)](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1080788&qs=pros-and-cons#reviews) Users experience **data inaccuracy** with Apollo.io, finding outdated or incorrect contact information hampers effective outreach efforts. [(420 mentions)](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1079809&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Apollo.io ##### 1. Ease of Use Users appreciate the **ease of use** of Apollo.io, enjoying a simple interface that streamlines their workflow. [ See 1587 mentions ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1086559&qs=pros-and-cons#reviews) See Related User Reviews ![Mohit D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohit D.") MD Mohit D. Small-Business (50 or fewer emp.) 5.0/5 "Mulitple Usage" What do you like about Apollo.io? Easy to find emails of prspects. Help in email marketing. MB Mohammad B. Small-Business (50 or fewer emp.) 5.0/5 "Most useful lead generation tool ever used" What do you like about Apollo.io? It adapted the requirements and deliver accordingly ##### 2. Lead Generation Users highlight Apollo.io for its **streamlined lead generation** , enhancing accessibility and efficiency in sales prospecting. [ See 1349 mentions ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1081212&qs=pros-and-cons#reviews) See Related User Reviews ![Mohit D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohit D.") MD Mohit D. Small-Business (50 or fewer emp.) 5.0/5 "Mulitple Usage" What do you like about Apollo.io? Easy to find emails of prspects. Help in email marketing. MB Mohammad B. Small-Business (50 or fewer emp.) 5.0/5 "Most useful lead generation tool ever used" What do you like about Apollo.io? It adapted the requirements and deliver accordingly ##### 3. Features Users value the **comprehensive database and seamless automation** of Apollo.io for efficient prospecting and support. [ See 1321 mentions ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1078376&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "i used this site to get linkedin profile of company i want to pitch my service at" What do you like about Apollo.io? Getting access to LinkedIn profiles, email, and company insights is really useful. ![Ben C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ben C.") BC Ben C. Mid-Market (51-1000 emp.) 5.0/5 "Essential Tool for Effortless Lead Generation" What do you like about Apollo.io? Apollo.io has been a game changer for outbound efforts. The data quality is strong, the interface is intuitive, and the sequencing tools make it easy ##### 4. Helpful Users appreciate the **mass automation and personalization** features of Apollo.io, significantly enhancing their outreach efficiency. [ See 1317 mentions ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1079935&qs=pros-and-cons#reviews) See Related User Reviews ![Mohit D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohit D.") MD Mohit D. Small-Business (50 or fewer emp.) 5.0/5 "Mulitple Usage" What do you like about Apollo.io? Easy to find emails of prspects. Help in email marketing. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "i used this site to get linkedin profile of company i want to pitch my service at" What do you like about Apollo.io? Getting access to LinkedIn profiles, email, and company insights is really useful. ##### 5. Time-saving Users value the **time-saving automation** of Apollo.io, streamlining outreach and enhancing overall productivity. [ See 1123 mentions ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1079023&qs=pros-and-cons#reviews) See Related User Reviews ![Mohit D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohit D.") MD Mohit D. Small-Business (50 or fewer emp.) 5.0/5 "Mulitple Usage" What do you like about Apollo.io? Easy to find emails of prspects. Help in email marketing. ![Ben C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ben C.") BC Ben C. Mid-Market (51-1000 emp.) 5.0/5 "Essential Tool for Effortless Lead Generation" What do you like about Apollo.io? Apollo.io has been a game changer for outbound efforts. The data quality is strong, the interface is intuitive, and the sequencing tools make it easy ### 5 Cons or Disadvantages of Apollo.io ##### 1. Missing Features Users find the **limited CRM integration** options frustrating, wishing for more features in the basic plan. [ See 559 mentions ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1079993&qs=pros-and-cons#reviews) See Related User Reviews MB Mohammad B. Small-Business (50 or fewer emp.) 5.0/5 "Most useful lead generation tool ever used" What do you dislike about Apollo.io? UI and UX could be lot easier for new customers ![Nitesh S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nitesh S.") NS Nitesh S. Small-Business (50 or fewer emp.) 5.0/5 "A Game-Changer for Seamless Prospect Dialing" What do you dislike about Apollo.io? I keep running into a glitch when I use the parallel dialer at a speed setting of five. It causes problems when trying to dial five prospects at once, ##### 2. Inaccurate Data Users experience **inaccurate data** on Apollo.io, requiring manual verification and leading to unreliable contact information. [ See 469 mentions ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1078514&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.0/5 "Effortless Lead Generation with Seamless LinkedIn Integration" What do you dislike about Apollo.io? I wish Apollo.io would increase the number of data provided and offer the latest emails of people to avoid old emails or generic emails like gmails wh ![Deborah P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Deborah P.") DP Deborah P. Small-Business (50 or fewer emp.) 5.0/5 "Apollo on top!" What do you dislike about Apollo.io? Gathering more data would always be a good area to improve, since it could reduce the need to rely on three or four different tools. ##### 3. Learning Curve Users find the **learning curve steep** and the UI clunky, making effective navigation challenging. [ See 458 mentions ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1078975&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "i used this site to get linkedin profile of company i want to pitch my service at" What do you dislike about Apollo.io? It's a big site with a lot of functionalities and learning them all is quite difficult ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Helpful tool for prospecting and outreach" What do you dislike about Apollo.io? Pricing could be more flexible, especially for smaller teams. The platform also has a bit of a learning curve when you first start using it. ##### 4. Limited Features Users find Apollo.io's **limited features** restrictive, particularly regarding CRM integrations and sequence allowances in cheaper plans. [ See 431 mentions ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1080788&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 2.5/5 "Pretty OK" What do you dislike about Apollo.io? The platform seems like it was built by teenagers that have never used enterprise software or who have never done volume prospecting. It does a lot, ![Tiago F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tiago F.") TF Tiago F. Small-Business (50 or fewer emp.) 4.0/5 "Facilitate Outreaches with Intelligent Automation" What do you dislike about Apollo.io? Yes, the integration with LinkedIn leaves something to be desired. Previously it was semi-manual, I was able to generate them and make them work in th ##### 5. Data Inaccuracy Users experience **data inaccuracy** with Apollo.io, finding outdated or incorrect contact information hampers effective outreach efforts. [ See 420 mentions ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1079809&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.0/5 "Effortless Lead Generation with Seamless LinkedIn Integration" What do you dislike about Apollo.io? I wish Apollo.io would increase the number of data provided and offer the latest emails of people to avoid old emails or generic emails like gmails wh ![Moises R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Moises R.") MR Moises R. Mid-Market (51-1000 emp.) 5.0/5 "Apollo: My Go-To Tool for Accurate Lead Data" What do you dislike about Apollo.io? While I find Apollo to be a valuable tool, I've noticed that sometimes Sales Navigator's search engine pulls up a few more contacts than Apollo does. CA Chirag A. Account Manager Marketing and Advertising Mid-Market (51-1000 emp.) 4/28/2026 "Easy Setup with Impressive Lead Generation" 4/5 What do you like best about Apollo.io? I initially started using Apollo.io as a replacement for platforms like ZoomInfo and LeadIQ, and I really like it. It's very easy to use and has a good UX. The database is pretty huge, with great leads that are usable and relevant. I also appreciate that my past leads are auto-saved, and the contact pages are nice. It has a lot of really good use cases, with my favorite being the prospecting tool. The initial setup was pretty simple, especially since I started with the free version, and that ease of use convinced me to buy the subscription. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? I believe the general problem with Apollo.io and similar prospecting platforms is the relevance of the information. Sometimes, people leave companies and phone numbers or emails go silent, and those are not updated. Also often the leads are wrong. The numbers are wrong, and you can use credits but they don't lead you anywhere. But there really isnt a fix to this problem. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? I use Apollo.io as a replacement for other prospecting tools like ZoomInfo for its large database and great leads. It's easy to use with a good UX, relevant information, and automatic saving of past leads, which I find really helpful in lead generation. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Small-Business (50 or fewer emp.) 4/28/2026 "Easy Email Sequencing and Testing, but the Power Dialer Needs Polish" 3.5/5 What do you like best about Apollo.io? The best part is that I can reach out to 50 different leads across 50 different organisations, with 50 different intent-based outreach messages. It’s basically a sales universe: I can build lists and set up different outreach sequences. It also works as a repository, and I really like the waterfall enrichment for finding contact information. On top of that, it feels like a digital room where you can see the conversations teams are having across the organisation. It integrates seamlessly with Sales Navigator (LinkedIn), Salesforce, and Slack, and it gives real-time notifications in Slack and via email based on any engagement. Support is great too. Without Apollo.io, overall performance and business output would have been significantly lower Review collected by and hosted on G2.com. What do you dislike about Apollo.io? Apollo's AI Assistant still needs a lot of work. Overall, it feels premature compared to what others are already doing in this space. The power-dialler also isn’t great. Specifically, it doesn’t consistently add the right information after every call, which makes follow-up and record-keeping harder than it should be. Navigation and the UI could also be improved. Some parts feel less intuitive than expected, and the overall flow could be smoother. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? It kills tool sprawl by putting everything in one place and actually gives team more time to sell by handling the automation part of list building, sequence enrollment, follow-up timing, CRM logging. Apollo.io comes at a fraction of the pricing of Zoominfo + Outreach together Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Virgile D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Virgile D.") VD Virgile D. Founding Account Executive Oil & Energy Mid-Market (51-1000 emp.) 4/28/2026 "Apollo.io Transformed Our Outbound Sales with Accurate Data and Seamless Automation" 4.5/5 What do you like best about Apollo.io? Apollo.io has completely transformed our outbound sales process. The database is massive and the contact data is incredibly accurate — I rarely hit a bounce. The email sequencing features let me automate personalized follow-ups at scale, which freed up hours of manual work each week. The integration with our CRM is seamless, and the Chrome extension makes prospecting on LinkedIn a breeze. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? The onboarding process could be more intuitive — it took me a couple of days to get the hang of all the filters and search options. Also, the pricing can feel steep for smaller teams, and the email deliverability sometimes drops if you're sending high volumes without warming up your domain properly. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Before Apollo.io, our team struggled to build quality prospect lists manually, which was time-consuming and led to inconsistent pipeline coverage. Now we can identify and reach out to ideal customer profiles within minutes. We've seen our outbound reply rate improve significantly, and our reps spend more time on actual selling rather than research. Our pipeline has grown noticeably since adopting the tool. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Neel R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neel R.") NR Neel R. Account Executive Small-Business (50 or fewer emp.) 4/27/2026 "Essential Tool for Lead Generation and CRM Integration" 4.5/5 What do you like best about Apollo.io? I've been using Apollo.io to search for leads, contacts, updated emails, and contact details of employees, which has helped me a lot. I love using the Apollo extension on LinkedIn and Google; it's amazing because it helps me get the relevant email IDs and contact details and put them in sequences. The extension also helps update records on HubSpot and enrich data from Apollo. I can see the new companies people have joined on LinkedIn and identify key decision-makers with enriched data in real-time. The initial setup was super easy, just a one-click sign-up and extension download. Apollo.io is probably the best software for list building and everything we do, and it's definitely much better than any other tool we've used. I'm highly recommending it as it makes finding relevant contacts, enriching data, and keeping everything up to date much easier. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? Yeah. Sometimes it hangs a bit. So if I'm using Apollo AI on the website, on LinkedIn, on Google, and putting them on sequence, the speed is not up to the task. And, yeah, on the verification, it asks a lot of time. Every day, I have to verify myself that I'm not a robot, which is crazy. There are a lot of credits that get wasted if I need to get an updated contact number. So that can be a bit budget-friendly, that would be amazing. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? I use Apollo.io to find relevant email IDs and contact details, set sequences, and enrich data in real-time. It integrates with HubSpot, simplifying our CRM processes. It's brilliant for finding decision-makers and keeping data updated with LinkedIn and Google extensions. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite SP Shivani P. Research Analyst Mid-Market (51-1000 emp.) 1/25/2026 Guest users or non-business users of the software, not included in G2 scores. "Apollo.io Makes Finding Decision Makers and Automating Outreach Fast and Efficient" 4.5/5 What do you like best about Apollo.io? Apollo.io is most useful because it helps you find the right decision makers and reach out to them faster all from one place it gives you verified B2B contact details lets you filter leads very precisely by role, company size, industry, location etc and allows you to send and automate outreach without switching tools it saves time, improves targeting and makes B2B sales much more efficient Review collected by and hosted on G2.com. What do you dislike about Apollo.io? Free tier is very limited, most advanced filters and features are locked Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? With Apollo.io, the waterfall feature helps me find the correct information for the POC. Its extension also makes it faster and easier to get the right details directly on the POC’s page. The bulk import of Accounts is another big help, because it lets me pull the POC details from those Accounts without having to search through each one individually, which saves a lot of time. One of the most helpful features for me is that the data I export and import is saved neatly in a tab with the date, so it’s easy to access information I exported, even from a month ago. It also helps us understand whether a number is the POC’s personal number or their professional number. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Kevin N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kevin N.") KN Kevin N. Consultant Small-Business (50 or fewer emp.) 8/6/2026 "Stay away from Apollo.io!" 0/5 What do you like best about Apollo.io? Nothing whatsoever is good about Apollo. Their onboarding and support are inexcusably bad. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? Nonexistent onboarding, nonexistent human support, quirky user interface. To make matters worse, instead of deleting my phone number post-trial, they appended it to customer records. I get calls asking for specific people. One caller was nice enough to tell me they got their data from Apollo.io. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? I needed email addresses and phone numbers for CEO/COO/CGO/CMO at US-based companies that were potential employers. More than half of their email addresses were wrong, and all of their phone numbers were wrong. The sample size was nearly 1,000 records. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Deborah P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Deborah P.") DP Deborah P. Recruiter Small-Business (50 or fewer emp.) 2/22/2023 Guest users or non-business users of the software, not included in G2 scores. "Apollo on top!" 5/5 What do you like best about Apollo.io? Apollo.io is one of the easiest tools to use when it comes to searching for data. I also use other platforms like ZoomInfo, but Apollo’s data feels much more accurate and doesn’t give me false information, which is a really nice change and genuinely useful. Now that Kaspr is gone, Apollo is number 1! Review collected by and hosted on G2.com. What do you dislike about Apollo.io? Gathering more data would always be a good area to improve, since it could reduce the need to rely on three or four different tools. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo.io enables me to access contact details that wouldn’t normally be available, and it makes it easy for me to reach out to potential leads and clients. It’s been super helpful. Review collected by and hosted on G2.com. Show More 4/28/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Alex M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alex M.") AM Alex M. Business Development Manager Small-Business (50 or fewer emp.) 1/18/2024 "User-Friendly with Reliable Email Verification" 3.5/5 What do you like best about Apollo.io? I use Apollo.io to fetch or verify my clients' email IDs, and it's legit most of the time and very helpful. I like its user-friendly interface and the accuracy of the information it provides. The initial setup is pretty easy; just sign up, and it gives you a tutorial, and you're ready to go. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? There aren't many phone numbers available in it and it also exhausts more credits for phone number info and also the monthly credits could have been more per user. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? I use Apollo.io to fetch and verify client email IDs, and it's legit most of the time. The user-friendly interface and accuracy of information are very helpful. Review collected by and hosted on G2.com. Show More 4/28/2026 Current UserValidated ReviewerIncentivizedSource: Thank You page ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 4/22/2026 "High-Quality B2B Data and Multichannel Outreach in One Platform" 4.5/5 What do you like best about Apollo.io? I like that Apollo.io brings high-quality B2B data and multichannel outreach into one platform, so you don’t have to juggle separate tools for prospecting, enrichment, and sequences. It also stands out for its strong filtering on a large contact database, plus AI helpers (research, scoring, and writing) that speed up lead research and follow‑up without much setup. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? Apollo.io’s data can be hit-or-miss, so you still get bounced emails and bad numbers. The credit-based pricing feels restrictive and confusing, especially for smaller teams. The UI is quite crowded, so there’s a noticeable learning curve and occasional glitches. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo.io reduces tool‑sprawl by giving you leads, outreach, and automation in one platform, so there’s less context‑switching. It helps you find and enrich ideal prospects faster, meaning more time spent on actual conversations instead of research. Its sequences and tracking make follow‑up more consistent, which directly translates into more booked meetings and clearer pipeline. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Harini M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Harini M.") HM Harini M. AI Security Solutions Consultant Small-Business (50 or fewer emp.) 4/21/2026 "User-Friendly with Some Latency Issues" 3.5/5 What do you like best about Apollo.io? I like using Apollo.io for email campaigning, and I find the cadence is built perfectly to reach out to prospects. It’s easy to perform multiple outreaches and keep all records captured under each prospect. I appreciate the easy-to-use and user-friendly interface as it allows me to navigate quickly through different tasks and learn the product easily. The navigation is good, and it helps me efficiently move between tabs to perform various tasks. The initial setup was easy, which made it simple to get started. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? Latency in navigation is an issue. When I try to move to different tabs, it takes some time for the page to load, which makes me wait for a few seconds. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? I use Apollo.io for email campaigning and multi outreaches to prospects, with all interactions recorded. It has an easy-to-use interface and good navigation, making it simple to perform different tasks and learn the product quickly. Review collected by and hosted on G2.com. 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