--- title: Apollo.io Reviews meta\_title: 'Apollo.io Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 9727 reviews by the users' company size, role or industry to find out how Apollo.io works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 9727 scale: '5' date\_modified: '2026-08-12' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # Apollo.io Reviews & Product Details Visit Website Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs. * * * Product Website Apollo.io Seller [Apollo.io](https://www.g2.com/sellers/apollo-io) Discussions [Apollo.io Community](https://www.g2.com/products/apollo-io/discuss) Languages Supported English, Portuguese, Spanish Solution Type All-in-One Overview by Andy McCotter-Bicknell Show More ## Pricing Pricing provided by Apollo.io. ### Free Free 1 user Per Month [ View More Pricing Information ](https://www.g2.com/products/apollo-io/pricing) ## Apollo.io Integrations (58) What do users say about integrations? 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JM Julian M. Chief Operations Officer Computer Software Small-Business (50 or fewer emp.) 3/11/2026 "Powerful Data and Email Automation Backed by Extensive Training" 4.5/5 What do you like best about Apollo.io? Access to a huge wealth of data with a toolset that allows a targeted list to be generated and a sequence of emails to be automated. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? The product has so many features it requires quite a lot of education to get the best from it. There's a constant feeling you're not using more than a small percentage of the capabilities. Apollo run a large amount of education, but the fact that this is required is my only dislike. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Access to prospects who we would otherwise not be aware of. Once an ideal customer profile has been identified, it is very easy to configure outreach to companies who may be interested in your product or offering. Without a tool like Apollo, this problem remains a problem. It's just not possible to get at the market without this data and the tools to make outreach. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Miguel P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Miguel P.") MP Miguel P. CEO Small-Business (50 or fewer emp.) 7/16/2026 "I love Apollo: unique market research" 5/5 What do you like best about Apollo.io? Everything, I love Apollo, the market study is unique thank you thank you thank you thank you thank you thank you Review collected by and hosted on G2.com. What do you dislike about Apollo.io? it's a bit slow and it hardly provides phone numbers to call the leads, only emails, Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo.io helps me find qualified prospects, obtain contact information, and manage prospecting campaigns more efficiently. This reduces research time, improves lead generation, and allows the sales team to focus on higher-value conversations and closing deals. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: G2 inviteAI Translated ![Chris M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chris M.") CM Chris M. Marketing Specialist Small-Business (50 or fewer emp.) 7/27/2022 "Apollo.io has just got better and better." 5/5 What do you like best about Apollo.io? Since I first started using Apollo.io many enhancements have been added to the application. The overall system is now very powerful and improves the day-to-day efficiency of my work. The contacts database is now even easier to access and search to find a whole host of contact details. There are many features which I do not currently use, however, knowing that they are there and ready to use gives me confidence that I will stay with this product for the foreseeable future. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? I would be great if there was an additional user subscription level which allowed a very basic access at a much reduced cost. This is because I only get involved in freelance work now (as I'm retired) and do not need to use much of the available functionality. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? As a freelance marketer, I am frequently confronted with the need to contact the directors of a range of companies to establish their level of interest in SME mergers and acquisitions. I have found that Apollo.io makes the job of contacting directors very easy as I can quickly get verified email addresses for a very high percentage of the companies in my search list. The list of personnel presented by a search often provides unexpected results which allow me to explore new avenues of communication. In summary, even if you have no idea who to contact in a company then Apollo.io will often, as not, provide you with a solution to try! Review collected by and hosted on G2.com. Show More 2/24/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Mannu .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mannu .") M Mannu . Sales and Partnership Manager Small-Business (50 or fewer emp.) 1/20/2026 "Comprehensive Prospecting Platform for Daily Use" 5/5 What do you like best about Apollo.io? What I like best about Apollo.io is its Ease of Use and Ease of Implementation, it’s intuitive to get started without a steep learning curve. My Frequency of Use is extremely frequently because it combines a large number of features, from prospecting to outreach, in a single platform. The integrations are straightforward, which makes it easy to fit into existing workflows, and customer support has been responsive when needed. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? What I dislike about Apollo.io is the duplication of companies and contacts across different filters, which can make list-building inefficient. Additionally, data accuracy has been a challenge. So far, roughly a third of the contact information I’ve used has been invalid, which impacts outreach effectiveness and requires extra manual verification. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo.io is solving the problem of fragmented and time-consuming sales prospecting by combining lead discovery, contact data, and outreach tools into a single platform. This benefits me by reducing the time spent switching between tools, speeding up list building, and enabling more consistent outreach. Having everything in one place allows me to prospect more efficiently and focus more on executing campaigns rather than managing multiple systems. Review collected by and hosted on G2.com. Show More 2/24/2026 Current UserValidated ReviewerSource: Organic Review from User Profile ![Ishan S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ishan S.") IS Ishan S. Manager and Dietician at Chaitanya Homoeo Clinic, Medical Store Owner, Content Creator Hospital & Health Care Small-Business (50 or fewer emp.) 2/23/2026 Guest users or non-business users of the software, not included in G2 scores. "Finding the right contacts is easier with Powerful filters" 4.5/5 What do you like best about Apollo.io? In my daily work, I handle nutrition consultations, manage clinic operations, and also work on health education content. Apollo helps me find the right professional contacts when I need to reach out for work-related communication or collaboration. The search feels simple to use and I can filter people without getting confused. I didn’t have to do much setup to start getting useful results, so it was easy to begin using it. I open it only when needed, and it helps me get contacts faster instead of searching on different platforms. It has the main features I need and works well with the way I already manage contacts, so it fits into my routine without extra effort. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? At times, when I open a profile, some details take a moment to load, so I wait a bit and then continue. When I am checking a few profiles quickly, the view can feel a little crowded and I have to scroll more than needed. A few filters take some time to understand at first, but it becomes normal after using them once or twice. Also, when I apply many filters together, the page can feel a bit slow to refresh. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? When I need to reach out to the right people for work, finding correct contacts on different sites takes too much time. Apollo puts many profiles in one place, so I don’t have to jump between platforms to look for basic details. This makes my outreach work quicker and more organised. It also saves effort when I need to build a small list for follow ups, instead of searching profiles one by one. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconCurrent UserValidated ReviewerIncentivizedSource: G2 invite ![Vivek K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vivek K.") VK Vivek K. Associate Marketing Manager Small-Business (50 or fewer emp.) 5/8/2026 "Simplifies Data Enrichment, But Complex UI" 4/5 What do you like best about Apollo.io? I think the data pulling feature of Apollo.io is very easy to use, especially since I come from a nontechnical background. It's really simple and very easy to use. You just have to upload a CSV file and you're good to go. The data pulling feature is the best they have. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? The user interface is quite complex, and the workflow is also very complex to understand sometimes. When you create a list on Apollo.io, sometimes there's a glitch and you're not able to see that list again. The view feature where you can create a view for yourself is also very complex to understand. It doesn't get saved automatically, so you have to save it manually. It should get automatically saved when the user has applied all the criteria and filters they want, but it doesn't work that way for now. Also, sometimes the data that Apollo.io shares is not correct. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? I use Apollo.io mainly for data enrichment, fetching emails and phone numbers for ICPs to enhance communication. It simplifies pulling company data, like employee lists, easily filtering by criteria. This helps my sales team reach out effectively. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Thank You page KP Karthick P. GTM Manager Mid-Market (51-1000 emp.) 5/7/2026 "Apollo.io Makes B2B Prospecting Easy with Powerful Data and Advanced Search" 4/5 What do you like best about Apollo.io? The best part of the Apollo.io tools is it help to source and enrich both prospects and company with clear UI and UX and even the person who doesn't have experience or Knowledge about lead generation platform also use this Massive B2B Platform holds millions of data for all industry vertical with build in outreach with advanced search and filtering options Review collected by and hosted on G2.com. What do you dislike about Apollo.io? The main drawback of this tools is limited credits is available for trial user using that the end user can't really experience entire tool performance Some time the end user is facing Email deliverability issues if domain, Warming and personalization is not properly configured Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? The main problem of Difficulty to find quality leads has been solved by providing a large, Searchable database and verified contacts and companies The tools is so fragmented and focused on prospecting, Emailing and tracking lead performance and update in one platform Database enrichment is the key factor of this tool to enrich all lead and company information with limited input resources Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconValidated ReviewerIncentivizedSource: G2 invite ![Sequoia B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sequoia B.") SB Sequoia B. Founder Professional Training & Coaching Small-Business (50 or fewer emp.) 5/5/2026 "Efficient Lead Sourcing, Simple to Use" 4.5/5 What do you like best about Apollo.io? I used Apollo.io to source leads for our business, and it allowed us to get company contacts, emails, and phone numbers to reach out directly to the main key stakeholders. I found it really easy to use. When we initially started looking for leads, we checked out different tools, and Apollo.io was reasonably priced for the stage we're at in our business. It was simple to get in and start using it, taking maybe ten to fifteen minutes to learn. We were able to filter by business size and industry and then find the key stakeholders in specific companies, particularly the CEOs. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? Well, sometimes the lead's more accurate. So I would suggest somebody or a tool that would go in and actually make sure the leads are up to date. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? I use Apollo.io to get company contacts, emails, and phone numbers, which helps me reach the main key stakeholders directly. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite PM Pallavi M. Research Analyst Mid-Market (51-1000 emp.) 2/15/2026 Guest users or non-business users of the software, not included in G2 scores. "Apollo.io Powerful Filters, Smarter Prospecting, Better Pipeline" 4.5/5 What do you like best about Apollo.io? What i like best about Apollo,io is its Powerful Waterfall enrichment and Chrome Extension the Waterfall Feature helps ensure higher data accuracy by automatically finding and verifying the best contact information from multiple sources while the Chrome Extension makes it very easy to capture Leads directly from LinkedIn without switching platforms Review collected by and hosted on G2.com. What do you dislike about Apollo.io? The least helpful aspect can be unused credits don't roll over, they expire at the end of each billing cycle so if you don't use them you lose them entirely Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo.io helps me reach the right prospects with accurate data and avoid wasted effort. Its advanced filters let me narrow down to the exact decision-makers who match my Ideal Customer Profile, based on role, seniority, company size, industry, and other signals. That way, I’m not randomly reaching out—I’m targeting buyers who actually matter. If I already have a list of accounts, the import feature enriches those companies by identifying the right contacts within them. On top of that, live email verification checks whether an email address is valid before I send, which reduces bounce rates and helps protect my domain reputation. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite NP Nataniel P. Inside Sales Consultant Small-Business (50 or fewer emp.) 5/12/2026 "Intuitive and Feature-Rich, but Resource Heavy" 4/5 What do you like best about Apollo.io? I like the ease of use and how intuitive Apollo.io is, along with the abundance of features available while being mostly free. The ability to create lists and fetch multiple contacts globally simplifies lead generation, creating a vast pool of potential clients effortlessly. The initial setup was really easy because it was intuitive from the get-go. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? It seems it uses a lot of resources to run. Things like getting slow, hung up, or just making the UX difficult are some things that could be improved, also the fact that you can't link an IMAP email address on their free plan. Optimizing and having more flexibility are the main things. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? I use Apollo.io to find and gather leads, especially finding specific decision-maker information. It makes it easy to generate a vast pool of potential clients without much effort or time, thanks to its intuitive feature set. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ## Questions about Apollo.io? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Apollo.io ](https://www.g2.com/products/apollo-io/discussions/new) GU Guest User • Last activity 23 days ago Is Apollo IO free? 6 Upvotes 11 [ Join the conversation ](https://www.g2.com/discussions/is-apollo-io-free) ![SlightWrks D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "SlightWrks D.") SD SlightWrks Digital Agency • Last activity about 1 month ago Apollo.io Enterprise plan and contract lock in: how did you avoid getting stuck? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/apollo-io-enterprise-plan-and-contract-lock-in-how-did-you-avoid-getting-stuck) [ View all Discussions ](https://www.g2.com/products/apollo-io/discuss) ## Pricing Options Pricing provided by Apollo.io. ### Free Free 1 user Per Month ### Basic $49.00 1 user Per Month ### Professional $79.00 1 user Per Month [ View More Pricing Information ](https://www.g2.com/products/apollo-io/pricing) Apollo.io Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0fe1247bb1ae3d476bf6e9dbd470cf7d/gtm-workspace-powered-by-zoominfo.png "Product Avatar Image") GTM Workspace - Powered by ZoomInfo 4.5/5(9,106) [ Compare Now ](https://www.g2.com/compare/apollo-io-vs-gtm-workspace-powered-by-zoominfo) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_4d67371257a51328c0872a8494a9e450/lusha.png "Product Avatar Image") Lusha 4.3/5(1,665) [ Compare Now ](https://www.g2.com/compare/apollo-io-vs-lusha) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_e4f3b2a4a1fa731be1e738d5597320d4/seamless-formally-seamless-ai.png "Product Avatar Image") Seamless (formally... 4.4/5(5,357) [ Compare Now ](https://www.g2.com/compare/apollo-io-vs-seamless-formally-seamless-ai) ##### ##### Apollo.io Features Data Availability Contact Data Availability Company Data Availability Industry Research Availability Data Accuracy Contact Data Accuracy Company Data Accuracy Features Lead Builder Search Lead Intelligence Lead Validation Lead Enrichment Lead Quality [ View More Features ](https://www.g2.com/products/apollo-io/features) ## Top-Rated Alternatives [ ![GTM Workspace - 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