--- title: Apollo.io Reviews meta\_title: 'Apollo.io Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 9731 reviews by the users' company size, role or industry to find out how Apollo.io works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 9731 scale: '5' date\_modified: '2026-08-12' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- ### Apollo.io Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate the **ease of use** of Apollo.io, enjoying a simple interface that streamlines their workflow. [(1587 mentions)](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1086559&qs=pros-and-cons#reviews) Users highlight Apollo.io for its **streamlined lead generation** , enhancing accessibility and efficiency in sales prospecting. [(1349 mentions)](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1081212&qs=pros-and-cons#reviews) Users value the **comprehensive database and seamless automation** of Apollo.io for efficient prospecting and support. [(1321 mentions)](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1078376&qs=pros-and-cons#reviews) Users appreciate the **mass automation and personalization** features of Apollo.io, significantly enhancing their outreach efficiency. [(1317 mentions)](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1079935&qs=pros-and-cons#reviews) Users value the **time-saving automation** of Apollo.io, streamlining outreach and enhancing overall productivity. [(1123 mentions)](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1079023&qs=pros-and-cons#reviews) Users find the **limited CRM integration** options frustrating, wishing for more features in the basic plan. [(559 mentions)](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1079993&qs=pros-and-cons#reviews) Users experience **inaccurate data** on Apollo.io, requiring manual verification and leading to unreliable contact information. [(469 mentions)](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1078514&qs=pros-and-cons#reviews) Users find the **learning curve steep** and the UI clunky, making effective navigation challenging. [(458 mentions)](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1078975&qs=pros-and-cons#reviews) Users find Apollo.io's **limited features** restrictive, particularly regarding CRM integrations and sequence allowances in cheaper plans. [(431 mentions)](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1080788&qs=pros-and-cons#reviews) Users experience **data inaccuracy** with Apollo.io, finding outdated or incorrect contact information hampers effective outreach efforts. [(420 mentions)](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1079809&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Apollo.io ##### 1. Ease of Use Users appreciate the **ease of use** of Apollo.io, enjoying a simple interface that streamlines their workflow. [ See 1587 mentions ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1086559&qs=pros-and-cons#reviews) See Related User Reviews ![Mohit D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohit D.") MD Mohit D. Small-Business (50 or fewer emp.) 5.0/5 "Mulitple Usage" What do you like about Apollo.io? Easy to find emails of prspects. Help in email marketing. MB Mohammad B. Small-Business (50 or fewer emp.) 5.0/5 "Most useful lead generation tool ever used" What do you like about Apollo.io? It adapted the requirements and deliver accordingly ##### 2. Lead Generation Users highlight Apollo.io for its **streamlined lead generation** , enhancing accessibility and efficiency in sales prospecting. [ See 1349 mentions ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1081212&qs=pros-and-cons#reviews) See Related User Reviews ![Mohit D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohit D.") MD Mohit D. Small-Business (50 or fewer emp.) 5.0/5 "Mulitple Usage" What do you like about Apollo.io? Easy to find emails of prspects. Help in email marketing. MB Mohammad B. Small-Business (50 or fewer emp.) 5.0/5 "Most useful lead generation tool ever used" What do you like about Apollo.io? It adapted the requirements and deliver accordingly ##### 3. Features Users value the **comprehensive database and seamless automation** of Apollo.io for efficient prospecting and support. [ See 1321 mentions ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1078376&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "i used this site to get linkedin profile of company i want to pitch my service at" What do you like about Apollo.io? Getting access to LinkedIn profiles, email, and company insights is really useful. ![Ben C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ben C.") BC Ben C. Mid-Market (51-1000 emp.) 5.0/5 "Essential Tool for Effortless Lead Generation" What do you like about Apollo.io? Apollo.io has been a game changer for outbound efforts. The data quality is strong, the interface is intuitive, and the sequencing tools make it easy ##### 4. Helpful Users appreciate the **mass automation and personalization** features of Apollo.io, significantly enhancing their outreach efficiency. [ See 1317 mentions ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1079935&qs=pros-and-cons#reviews) See Related User Reviews ![Mohit D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohit D.") MD Mohit D. Small-Business (50 or fewer emp.) 5.0/5 "Mulitple Usage" What do you like about Apollo.io? Easy to find emails of prspects. Help in email marketing. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "i used this site to get linkedin profile of company i want to pitch my service at" What do you like about Apollo.io? Getting access to LinkedIn profiles, email, and company insights is really useful. ##### 5. Time-saving Users value the **time-saving automation** of Apollo.io, streamlining outreach and enhancing overall productivity. [ See 1123 mentions ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1079023&qs=pros-and-cons#reviews) See Related User Reviews ![Mohit D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohit D.") MD Mohit D. Small-Business (50 or fewer emp.) 5.0/5 "Mulitple Usage" What do you like about Apollo.io? Easy to find emails of prspects. Help in email marketing. ![Ben C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ben C.") BC Ben C. Mid-Market (51-1000 emp.) 5.0/5 "Essential Tool for Effortless Lead Generation" What do you like about Apollo.io? Apollo.io has been a game changer for outbound efforts. The data quality is strong, the interface is intuitive, and the sequencing tools make it easy ### 5 Cons or Disadvantages of Apollo.io ##### 1. Missing Features Users find the **limited CRM integration** options frustrating, wishing for more features in the basic plan. [ See 559 mentions ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1079993&qs=pros-and-cons#reviews) See Related User Reviews MB Mohammad B. Small-Business (50 or fewer emp.) 5.0/5 "Most useful lead generation tool ever used" What do you dislike about Apollo.io? UI and UX could be lot easier for new customers ![Nitesh S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nitesh S.") NS Nitesh S. Small-Business (50 or fewer emp.) 5.0/5 "A Game-Changer for Seamless Prospect Dialing" What do you dislike about Apollo.io? I keep running into a glitch when I use the parallel dialer at a speed setting of five. It causes problems when trying to dial five prospects at once, ##### 2. Inaccurate Data Users experience **inaccurate data** on Apollo.io, requiring manual verification and leading to unreliable contact information. [ See 469 mentions ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1078514&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.0/5 "Effortless Lead Generation with Seamless LinkedIn Integration" What do you dislike about Apollo.io? I wish Apollo.io would increase the number of data provided and offer the latest emails of people to avoid old emails or generic emails like gmails wh ![Deborah P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Deborah P.") DP Deborah P. Small-Business (50 or fewer emp.) 5.0/5 "Apollo on top!" What do you dislike about Apollo.io? Gathering more data would always be a good area to improve, since it could reduce the need to rely on three or four different tools. ##### 3. Learning Curve Users find the **learning curve steep** and the UI clunky, making effective navigation challenging. [ See 458 mentions ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1078975&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "i used this site to get linkedin profile of company i want to pitch my service at" What do you dislike about Apollo.io? It's a big site with a lot of functionalities and learning them all is quite difficult ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Helpful tool for prospecting and outreach" What do you dislike about Apollo.io? Pricing could be more flexible, especially for smaller teams. The platform also has a bit of a learning curve when you first start using it. ##### 4. Limited Features Users find Apollo.io's **limited features** restrictive, particularly regarding CRM integrations and sequence allowances in cheaper plans. [ See 431 mentions ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1080788&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 2.5/5 "Pretty OK" What do you dislike about Apollo.io? The platform seems like it was built by teenagers that have never used enterprise software or who have never done volume prospecting. It does a lot, ![Tiago F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tiago F.") TF Tiago F. Small-Business (50 or fewer emp.) 4.0/5 "Facilitate Outreaches with Intelligent Automation" What do you dislike about Apollo.io? Yes, the integration with LinkedIn leaves something to be desired. Previously it was semi-manual, I was able to generate them and make them work in th ##### 5. Data Inaccuracy Users experience **data inaccuracy** with Apollo.io, finding outdated or incorrect contact information hampers effective outreach efforts. [ See 420 mentions ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1079809&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.0/5 "Effortless Lead Generation with Seamless LinkedIn Integration" What do you dislike about Apollo.io? I wish Apollo.io would increase the number of data provided and offer the latest emails of people to avoid old emails or generic emails like gmails wh ![Moises R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Moises R.") MR Moises R. Mid-Market (51-1000 emp.) 5.0/5 "Apollo: My Go-To Tool for Accurate Lead Data" What do you dislike about Apollo.io? While I find Apollo to be a valuable tool, I've noticed that sometimes Sales Navigator's search engine pulls up a few more contacts than Apollo does. ![Idrees G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Idrees G.") IG Idrees G. CMO Small-Business (50 or fewer emp.) 5/12/2026 "The Great Equalizer: Enterprise Power for the Agile Team" 4/5 What do you like best about Apollo.io? Apollo.io is a powerhouse for teams that need to find and reach customers without a massive budget. It brings elite data and automation to smaller companies. ### UI / UX and Onboarding Apollo acts as a single hub for sales. It eliminates tool sprawl by keeping leads, emails, and tracking in one place. The Chrome extension is a standout feature, allowing you to pull data directly from LinkedIn. While the dashboard can feel a bit crowded because it does so much, the onboarding is fast enough that most people are sending their first emails within an afternoon. ### Performance and Integrations The search filters are incredibly precise. You can find leads based on the software they use, recent job changes, or even buying intent. It plugs directly into Salesforce and HubSpot to keep your CRM updated. The data is generally reliable, though international coverage and phone numbers sometimes need a second look before you commit to a big campaign. ### Pricing and ROI This is where the platform really wins. It offers a generous free tier and affordable monthly plans that give small teams the same data access as large corporations. The ROI comes from operational efficiency; you are automating the manual grunt work of prospecting so your team can focus on actually closing deals. ### AI and Intelligence The AI features act like a digital co-pilot. They help draft personalized emails, score your leads, and even summarize your sales calls. This ensures your outreach feels like a helpful, contextual conversation rather than a generic cold blast, which is essential for standing out in a crowded inbox. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? While Apollo.io is powerful, it has several friction points that can slow a team down. ### UI / UX and Onboarding The platform is feature-rich, which often makes the interface feel cluttered and overwhelming. For new users, navigating the sheer number of tabs and settings can be a steep climb. Without structured onboarding, it is easy to get lost in the configuration menus before you even send your first email. ### Performance and Integrations While the database is massive, data hygiene is a common frustration. You will often encounter "bounced" emails or outdated phone numbers, especially outside the US. Additionally, while the integrations with CRMs like Salesforce are deep, they can be finicky to set up. If not mapped correctly, you risk creating duplicate records or messy data across your systems. ### Pricing and ROI Apollo uses a credit-based system that can feel restrictive. Because you "pay" to export or view contact details, costs can spike quickly if your team is doing high-volume prospecting. For smaller businesses, managing these credit limits requires constant monitoring to ensure you are getting a clear return on your investment. ### Support and AI Direct support is often gated behind higher-tier plans, leaving smaller users to rely on self-service documentation. On the AI front, while the writing tools are helpful, they can sometimes produce generic or repetitive copy. If you don't carefully edit the AI-generated emails, your outreach can easily end up looking like obvious automation, which hurts your response rates. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo.io solves the problem of "sales fragmentation"—the mess of using one tool for data, another for emails, and a third for tracking. ### UI / UX and Integrations Apollo centralizes your workflow into a "single pane of glass." The Chrome extension is the real hero here; it solves the friction of switching tabs by letting you grab contact data directly from LinkedIn. It then plugs that data into CRMs like Salesforce or HubSpot, ensuring your records stay enriched without manual entry. ### Performance and AI It tackles the "cold outreach" problem by replacing generic guesswork with precision. You can filter by technographics (what software they use) or intent (who is actually looking to buy). The AI assistant then acts as a co-pilot, drafting personalized emails and summarizing calls so you spend less time on admin and more time selling. ### Pricing / ROI and Support The platform solves the high cost of entry for sales intelligence. By offering a generous free tier and consolidating your tech stack, it provides a clear ROI for small teams that can't afford enterprise tools like ZoomInfo. While support is mostly self-service on lower plans, the "all-in-one" nature allows you to scale your outreach without a proportional increase in headcount or software costs. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Julian M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julian M.") JM Julian M. Chief Operations Officer Computer Software Small-Business (50 or fewer emp.) 3/11/2026 "Powerful Data and Email Automation Backed by Extensive Training" 4.5/5 What do you like best about Apollo.io? Access to a huge wealth of data with a toolset that allows a targeted list to be generated and a sequence of emails to be automated. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? The product has so many features it requires quite a lot of education to get the best from it. There's a constant feeling you're not using more than a small percentage of the capabilities. Apollo run a large amount of education, but the fact that this is required is my only dislike. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Access to prospects who we would otherwise not be aware of. Once an ideal customer profile has been identified, it is very easy to configure outreach to companies who may be interested in your product or offering. Without a tool like Apollo, this problem remains a problem. It's just not possible to get at the market without this data and the tools to make outreach. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Miguel P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Miguel P.") MP Miguel P. CEO Small-Business (50 or fewer emp.) 7/16/2026 "I love Apollo: unique market research" 5/5 What do you like best about Apollo.io? Everything, I love Apollo, the market study is unique thank you thank you thank you thank you thank you thank you Review collected by and hosted on G2.com. What do you dislike about Apollo.io? it's a bit slow and it hardly provides phone numbers to call the leads, only emails, Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo.io helps me find qualified prospects, obtain contact information, and manage prospecting campaigns more efficiently. This reduces research time, improves lead generation, and allows the sales team to focus on higher-value conversations and closing deals. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: G2 inviteAI Translated ![Chris M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chris M.") CM Chris M. Marketing Specialist Small-Business (50 or fewer emp.) 7/27/2022 "Apollo.io has just got better and better." 5/5 What do you like best about Apollo.io? Since I first started using Apollo.io many enhancements have been added to the application. The overall system is now very powerful and improves the day-to-day efficiency of my work. The contacts database is now even easier to access and search to find a whole host of contact details. There are many features which I do not currently use, however, knowing that they are there and ready to use gives me confidence that I will stay with this product for the foreseeable future. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? I would be great if there was an additional user subscription level which allowed a very basic access at a much reduced cost. This is because I only get involved in freelance work now (as I'm retired) and do not need to use much of the available functionality. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? As a freelance marketer, I am frequently confronted with the need to contact the directors of a range of companies to establish their level of interest in SME mergers and acquisitions. I have found that Apollo.io makes the job of contacting directors very easy as I can quickly get verified email addresses for a very high percentage of the companies in my search list. The list of personnel presented by a search often provides unexpected results which allow me to explore new avenues of communication. In summary, even if you have no idea who to contact in a company then Apollo.io will often, as not, provide you with a solution to try! Review collected by and hosted on G2.com. Show More 2/24/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Mannu .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mannu .") M Mannu . Sales and Partnership Manager Small-Business (50 or fewer emp.) 1/20/2026 "Comprehensive Prospecting Platform for Daily Use" 5/5 What do you like best about Apollo.io? What I like best about Apollo.io is its Ease of Use and Ease of Implementation, it’s intuitive to get started without a steep learning curve. My Frequency of Use is extremely frequently because it combines a large number of features, from prospecting to outreach, in a single platform. The integrations are straightforward, which makes it easy to fit into existing workflows, and customer support has been responsive when needed. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? What I dislike about Apollo.io is the duplication of companies and contacts across different filters, which can make list-building inefficient. Additionally, data accuracy has been a challenge. So far, roughly a third of the contact information I’ve used has been invalid, which impacts outreach effectiveness and requires extra manual verification. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo.io is solving the problem of fragmented and time-consuming sales prospecting by combining lead discovery, contact data, and outreach tools into a single platform. This benefits me by reducing the time spent switching between tools, speeding up list building, and enabling more consistent outreach. Having everything in one place allows me to prospect more efficiently and focus more on executing campaigns rather than managing multiple systems. Review collected by and hosted on G2.com. Show More 2/24/2026 Current UserValidated ReviewerSource: Organic Review from User Profile ![Ishan S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ishan S.") IS Ishan S. Manager and Dietician at Chaitanya Homoeo Clinic, Medical Store Owner, Content Creator Hospital & Health Care Small-Business (50 or fewer emp.) 2/23/2026 Guest users or non-business users of the software, not included in G2 scores. "Finding the right contacts is easier with Powerful filters" 4.5/5 What do you like best about Apollo.io? In my daily work, I handle nutrition consultations, manage clinic operations, and also work on health education content. Apollo helps me find the right professional contacts when I need to reach out for work-related communication or collaboration. The search feels simple to use and I can filter people without getting confused. I didn’t have to do much setup to start getting useful results, so it was easy to begin using it. I open it only when needed, and it helps me get contacts faster instead of searching on different platforms. It has the main features I need and works well with the way I already manage contacts, so it fits into my routine without extra effort. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? At times, when I open a profile, some details take a moment to load, so I wait a bit and then continue. When I am checking a few profiles quickly, the view can feel a little crowded and I have to scroll more than needed. A few filters take some time to understand at first, but it becomes normal after using them once or twice. Also, when I apply many filters together, the page can feel a bit slow to refresh. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? When I need to reach out to the right people for work, finding correct contacts on different sites takes too much time. Apollo puts many profiles in one place, so I don’t have to jump between platforms to look for basic details. This makes my outreach work quicker and more organised. It also saves effort when I need to build a small list for follow ups, instead of searching profiles one by one. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconCurrent UserValidated ReviewerIncentivizedSource: G2 invite ![Vivek K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vivek K.") VK Vivek K. Associate Marketing Manager Small-Business (50 or fewer emp.) 5/8/2026 "Simplifies Data Enrichment, But Complex UI" 4/5 What do you like best about Apollo.io? I think the data pulling feature of Apollo.io is very easy to use, especially since I come from a nontechnical background. It's really simple and very easy to use. You just have to upload a CSV file and you're good to go. The data pulling feature is the best they have. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? The user interface is quite complex, and the workflow is also very complex to understand sometimes. When you create a list on Apollo.io, sometimes there's a glitch and you're not able to see that list again. The view feature where you can create a view for yourself is also very complex to understand. It doesn't get saved automatically, so you have to save it manually. It should get automatically saved when the user has applied all the criteria and filters they want, but it doesn't work that way for now. Also, sometimes the data that Apollo.io shares is not correct. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? I use Apollo.io mainly for data enrichment, fetching emails and phone numbers for ICPs to enhance communication. It simplifies pulling company data, like employee lists, easily filtering by criteria. This helps my sales team reach out effectively. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Thank You page KP Karthick P. GTM Manager Mid-Market (51-1000 emp.) 5/7/2026 "Apollo.io Makes B2B Prospecting Easy with Powerful Data and Advanced Search" 4/5 What do you like best about Apollo.io? The best part of the Apollo.io tools is it help to source and enrich both prospects and company with clear UI and UX and even the person who doesn't have experience or Knowledge about lead generation platform also use this Massive B2B Platform holds millions of data for all industry vertical with build in outreach with advanced search and filtering options Review collected by and hosted on G2.com. What do you dislike about Apollo.io? The main drawback of this tools is limited credits is available for trial user using that the end user can't really experience entire tool performance Some time the end user is facing Email deliverability issues if domain, Warming and personalization is not properly configured Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? The main problem of Difficulty to find quality leads has been solved by providing a large, Searchable database and verified contacts and companies The tools is so fragmented and focused on prospecting, Emailing and tracking lead performance and update in one platform Database enrichment is the key factor of this tool to enrich all lead and company information with limited input resources Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconValidated ReviewerIncentivizedSource: G2 invite ![Sequoia B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sequoia B.") SB Sequoia B. Founder Professional Training & Coaching Small-Business (50 or fewer emp.) 5/5/2026 "Efficient Lead Sourcing, Simple to Use" 4.5/5 What do you like best about Apollo.io? I used Apollo.io to source leads for our business, and it allowed us to get company contacts, emails, and phone numbers to reach out directly to the main key stakeholders. I found it really easy to use. When we initially started looking for leads, we checked out different tools, and Apollo.io was reasonably priced for the stage we're at in our business. It was simple to get in and start using it, taking maybe ten to fifteen minutes to learn. We were able to filter by business size and industry and then find the key stakeholders in specific companies, particularly the CEOs. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? Well, sometimes the lead's more accurate. So I would suggest somebody or a tool that would go in and actually make sure the leads are up to date. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? I use Apollo.io to get company contacts, emails, and phone numbers, which helps me reach the main key stakeholders directly. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite PM Pallavi M. Research Analyst Mid-Market (51-1000 emp.) 2/15/2026 Guest users or non-business users of the software, not included in G2 scores. "Apollo.io Powerful Filters, Smarter Prospecting, Better Pipeline" 4.5/5 What do you like best about Apollo.io? What i like best about Apollo,io is its Powerful Waterfall enrichment and Chrome Extension the Waterfall Feature helps ensure higher data accuracy by automatically finding and verifying the best contact information from multiple sources while the Chrome Extension makes it very easy to capture Leads directly from LinkedIn without switching platforms Review collected by and hosted on G2.com. What do you dislike about Apollo.io? The least helpful aspect can be unused credits don't roll over, they expire at the end of each billing cycle so if you don't use them you lose them entirely Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo.io helps me reach the right prospects with accurate data and avoid wasted effort. Its advanced filters let me narrow down to the exact decision-makers who match my Ideal Customer Profile, based on role, seniority, company size, industry, and other signals. That way, I’m not randomly reaching out—I’m targeting buyers who actually matter. If I already have a list of accounts, the import feature enriches those companies by identifying the right contacts within them. On top of that, live email verification checks whether an email address is valid before I send, which reduces bounce rates and helps protect my domain reputation. Review collected by and hosted on G2.com. 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