--- title: Apollo.io Reviews meta\_title: 'Apollo.io Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 9704 reviews by the users' company size, role or industry to find out how Apollo.io works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 9704 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # Apollo.io Reviews & Product Details Visit Website Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs. * * * Product Website Apollo.io Seller [Apollo.io](https://www.g2.com/sellers/apollo-io) Discussions [Apollo.io Community](https://www.g2.com/products/apollo-io/discuss) Languages Supported English, Portuguese, Spanish Solution Type All-in-One Overview by Andy McCotter-Bicknell Show More ## Pricing Pricing provided by Apollo.io. ### Free Free 1 user Per Month [ View More Pricing Information ](https://www.g2.com/products/apollo-io/pricing) ## Apollo.io Integrations (58) What do users say about integrations? 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Marketing Assistant Small-Business (50 or fewer emp.) 5/15/2026 "Effortlessly Builds Targeted Prospect Lists" 4.5/5 What do you like best about Apollo.io? I like Apollo.io for its ease of use, which makes it simple to pick up and train new members of our team quickly. I also appreciate the vast number of records available, allowing us to target more people effectively. The tool enables us to build data lists using just a few parameters and capture additional information like contact numbers. Additionally, the setup process was very easy, contributing to its overall user-friendliness. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? Some more intuitive filters or having a priority setting when exporting mass lists would be good. For example, when pulling a large list and only selecting 3 contacts per company, having a way where we can prioritize people with certain job titles would be very beneficial. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo.io helps us gather prospect lists quickly, using parameters to capture extra details like contact numbers. Its ease of use facilitates training new team members, and its vast records enable us to target more people. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Holly B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Holly B.") HB Holly B. Small-Business (50 or fewer emp.) 5/15/2026 "Apollo.io: Essential for Effective Prospecting" 5/5 What do you like best about Apollo.io? I find Apollo.io very easy to use and incredibly beneficial for my pre-call research. When I make a phone call and find that the provided number is wrong or disconnected, I can simply go to Apollo.io, put in the name of the contact or company, and it lists a directory of employees with their contact information. This allows me to cross reference and get new phone numbers and good emails, making it easier to make that initial contact. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? Well, sometimes there's not enough contacts on there for that company just because I know that people are constantly changing jobs and roles. So at this point, just staying relevant and up to date is a challenge in this job market. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? I use Apollo.io for prospecting and pre-call research. It helps me handle wrong or missing contact details by providing directories with current contact information, making my calls more efficient and effective. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Thank You page ![Hemant Y.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hemant Y.") HY Hemant Y. Sale Development Representative Mid-Market (51-1000 emp.) 6/23/2026 "Clean, Fast, and Easy to Use—with Great Integrations and Responsive Support" 4.5/5 What do you like best about Apollo.io? Very clean UI that’s easy to navigate, and the filters are straightforward to use. It supports integrations with Sales Navigator and CRM tools. I also love the quick results and the performance of their extension. Pricing feels reasonable, and the support team is responsive as well. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? It doesn’t integrate with Gong or other outreach tools, which makes it tricky to use when I need to build and run quick sequences. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? It’s mostly for building lists for outreach, then sourcing emails and phone numbers so we can connect with prospects as quickly as possible. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Mihail M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mihail M.") MM Mihail M. Web Developer Small-Business (50 or fewer emp.) 2/15/2024 "Great experience with apollo" 4.5/5 What do you like best about Apollo.io? Apollo’s new AI features actually make day-to-day outbound much easier. Researching prospects, writing personalized emails, and building outreach sequences now takes a fraction of the time compared to doing it manually. What I like most is that everything happens in one place — the AI helps you understand accounts and create relevant outreach without jumping between tools. It feels less like automation and more like having a sales assistant. Overall, a really solid upgrade that saves time and helps teams move faster. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? One area where Apollo could improve is the number of paywalls across the platform — many useful features feel locked behind upgrades, which can interrupt workflow and experimentation, especially for smaller teams. I also experienced friction with the email connection setup. The process wasn’t as smooth as expected, and I ultimately had to export leads and use another tool for outreach. Improving email integration reliability and simplifying setup would make the platform much more seamless end-to-end. Overall, Apollo is powerful, but reducing upgrade friction and improving core integrations would significantly improve the user experience. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo is solving our lead finding probelm and offering an easy platform to do lead search and discovery. Review collected by and hosted on G2.com. Show More 2/27/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Subhasish A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Subhasish A.") SA Subhasish A. Growth Marketing Associate Staffing and Recruiting Mid-Market (51-1000 emp.) 4/28/2026 "Huge Dataset, But Data Quality Needs Improvement" 3.5/5 What do you like best about Apollo.io? Their dataset is one of the largest on the market. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? After debouncing, the data quality is an issue around 40%–45% of the data ends up getting deleted. The UI stucks sometimes while dealing with large datasets. Also you get only one free onboarding call. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? In B2B business, cold email plays a pivotal role, and getting quality data is essential. I’ve tried other tools, but Apollo is one of the best on the market when it comes to volume. After using Apollo, we now have data that’s good enough to run our campaigns at scale. The new website visitor identification feature is an added benefit as well, and there’s no need to pay for another tool just to get that information. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic Review from User Profile ![Saransh .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Saransh .") S Saransh . Mid-Market (51-1000 emp.) 5/25/2026 "Boosts Lead Mapping with Ease, Needs Contact Accuracy" 4.5/5 What do you like best about Apollo.io? I usually use Apollo.io to build a list of cold leads and for marketing. It helps me in mapping a highly accurate lead database, eliminating a lot of my time and efforts in sourcing contact details. Apollo.io bridges the gap between finding contact details for my cold email and call outreach. The best part is that it overlays on my LinkedIn profile, which is very helpful for not just finding the contact details but also helping me to add contacts easily. The initial setup was very easy, and I didn't face any issues. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? A lot of time it happens that outdated contact details are mentioned which is usually a pain point for me. It has to be looked after. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo.io helps me map a highly accurate lead database, saving time and effort in sourcing contact details and bridging the gap in my cold outreach. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Idrees G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Idrees G.") IG Idrees G. CMO Small-Business (50 or fewer emp.) 5/12/2026 "The Great Equalizer: Enterprise Power for the Agile Team" 4/5 What do you like best about Apollo.io? Apollo.io is a powerhouse for teams that need to find and reach customers without a massive budget. It brings elite data and automation to smaller companies. ### UI / UX and Onboarding Apollo acts as a single hub for sales. It eliminates tool sprawl by keeping leads, emails, and tracking in one place. The Chrome extension is a standout feature, allowing you to pull data directly from LinkedIn. While the dashboard can feel a bit crowded because it does so much, the onboarding is fast enough that most people are sending their first emails within an afternoon. ### Performance and Integrations The search filters are incredibly precise. You can find leads based on the software they use, recent job changes, or even buying intent. It plugs directly into Salesforce and HubSpot to keep your CRM updated. The data is generally reliable, though international coverage and phone numbers sometimes need a second look before you commit to a big campaign. ### Pricing and ROI This is where the platform really wins. It offers a generous free tier and affordable monthly plans that give small teams the same data access as large corporations. The ROI comes from operational efficiency; you are automating the manual grunt work of prospecting so your team can focus on actually closing deals. ### AI and Intelligence The AI features act like a digital co-pilot. They help draft personalized emails, score your leads, and even summarize your sales calls. This ensures your outreach feels like a helpful, contextual conversation rather than a generic cold blast, which is essential for standing out in a crowded inbox. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? While Apollo.io is powerful, it has several friction points that can slow a team down. ### UI / UX and Onboarding The platform is feature-rich, which often makes the interface feel cluttered and overwhelming. For new users, navigating the sheer number of tabs and settings can be a steep climb. Without structured onboarding, it is easy to get lost in the configuration menus before you even send your first email. ### Performance and Integrations While the database is massive, data hygiene is a common frustration. You will often encounter "bounced" emails or outdated phone numbers, especially outside the US. Additionally, while the integrations with CRMs like Salesforce are deep, they can be finicky to set up. If not mapped correctly, you risk creating duplicate records or messy data across your systems. ### Pricing and ROI Apollo uses a credit-based system that can feel restrictive. Because you "pay" to export or view contact details, costs can spike quickly if your team is doing high-volume prospecting. For smaller businesses, managing these credit limits requires constant monitoring to ensure you are getting a clear return on your investment. ### Support and AI Direct support is often gated behind higher-tier plans, leaving smaller users to rely on self-service documentation. On the AI front, while the writing tools are helpful, they can sometimes produce generic or repetitive copy. If you don't carefully edit the AI-generated emails, your outreach can easily end up looking like obvious automation, which hurts your response rates. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo.io solves the problem of "sales fragmentation"—the mess of using one tool for data, another for emails, and a third for tracking. ### UI / UX and Integrations Apollo centralizes your workflow into a "single pane of glass." The Chrome extension is the real hero here; it solves the friction of switching tabs by letting you grab contact data directly from LinkedIn. It then plugs that data into CRMs like Salesforce or HubSpot, ensuring your records stay enriched without manual entry. ### Performance and AI It tackles the "cold outreach" problem by replacing generic guesswork with precision. You can filter by technographics (what software they use) or intent (who is actually looking to buy). The AI assistant then acts as a co-pilot, drafting personalized emails and summarizing calls so you spend less time on admin and more time selling. ### Pricing / ROI and Support The platform solves the high cost of entry for sales intelligence. By offering a generous free tier and consolidating your tech stack, it provides a clear ROI for small teams that can't afford enterprise tools like ZoomInfo. While support is mostly self-service on lower plans, the "all-in-one" nature allows you to scale your outreach without a proportional increase in headcount or software costs. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Julian M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julian M.") JM Julian M. Chief Operations Officer Computer Software Small-Business (50 or fewer emp.) 3/11/2026 "Powerful Data and Email Automation Backed by Extensive Training" 4.5/5 What do you like best about Apollo.io? Access to a huge wealth of data with a toolset that allows a targeted list to be generated and a sequence of emails to be automated. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? The product has so many features it requires quite a lot of education to get the best from it. There's a constant feeling you're not using more than a small percentage of the capabilities. Apollo run a large amount of education, but the fact that this is required is my only dislike. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Access to prospects who we would otherwise not be aware of. Once an ideal customer profile has been identified, it is very easy to configure outreach to companies who may be interested in your product or offering. Without a tool like Apollo, this problem remains a problem. It's just not possible to get at the market without this data and the tools to make outreach. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Miguel P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Miguel P.") MP Miguel P. CEO Small-Business (50 or fewer emp.) 7/16/2026 "I love Apollo: unique market research" 5/5 What do you like best about Apollo.io? Everything, I love Apollo, the market study is unique thank you thank you thank you thank you thank you thank you Review collected by and hosted on G2.com. What do you dislike about Apollo.io? it's a bit slow and it hardly provides phone numbers to call the leads, only emails, Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo.io helps me find qualified prospects, obtain contact information, and manage prospecting campaigns more efficiently. This reduces research time, improves lead generation, and allows the sales team to focus on higher-value conversations and closing deals. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: G2 inviteAI Translated ![Chris M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chris M.") CM Chris M. Marketing Specialist Small-Business (50 or fewer emp.) 7/27/2022 "Apollo.io has just got better and better." 5/5 What do you like best about Apollo.io? Since I first started using Apollo.io many enhancements have been added to the application. The overall system is now very powerful and improves the day-to-day efficiency of my work. The contacts database is now even easier to access and search to find a whole host of contact details. There are many features which I do not currently use, however, knowing that they are there and ready to use gives me confidence that I will stay with this product for the foreseeable future. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? I would be great if there was an additional user subscription level which allowed a very basic access at a much reduced cost. This is because I only get involved in freelance work now (as I'm retired) and do not need to use much of the available functionality. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? As a freelance marketer, I am frequently confronted with the need to contact the directors of a range of companies to establish their level of interest in SME mergers and acquisitions. I have found that Apollo.io makes the job of contacting directors very easy as I can quickly get verified email addresses for a very high percentage of the companies in my search list. The list of personnel presented by a search often provides unexpected results which allow me to explore new avenues of communication. In summary, even if you have no idea who to contact in a company then Apollo.io will often, as not, provide you with a solution to try! Review collected by and hosted on G2.com. Show More 2/24/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ## Questions about Apollo.io? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Apollo.io ](https://www.g2.com/products/apollo-io/discussions/new) ![SlightWrks D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "SlightWrks D.") SD SlightWrks Digital Agency • Last activity about 1 month ago Apollo.io Enterprise plan and contract lock in: how did you avoid getting stuck? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/apollo-io-enterprise-plan-and-contract-lock-in-how-did-you-avoid-getting-stuck) GU Guest User • Last activity 22 days ago Is Apollo IO free? 6 Upvotes 11 [ Join the conversation ](https://www.g2.com/discussions/is-apollo-io-free) [ View all Discussions ](https://www.g2.com/products/apollo-io/discuss) ## Pricing Options Pricing provided by Apollo.io. ### Free Free 1 user Per Month ### Basic $49.00 1 user Per Month ### Professional $79.00 1 user Per Month [ View More Pricing Information ](https://www.g2.com/products/apollo-io/pricing) Apollo.io Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0fe1247bb1ae3d476bf6e9dbd470cf7d/gtm-workspace-powered-by-zoominfo.png "Product Avatar Image") GTM Workspace - Powered by ZoomInfo 4.5/5(9,106) [ Compare Now ](https://www.g2.com/compare/apollo-io-vs-gtm-workspace-powered-by-zoominfo) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_4d67371257a51328c0872a8494a9e450/lusha.png "Product Avatar Image") Lusha 4.3/5(1,665) [ Compare Now ](https://www.g2.com/compare/apollo-io-vs-lusha) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_e4f3b2a4a1fa731be1e738d5597320d4/seamless-formally-seamless-ai.png "Product Avatar Image") Seamless (formally... 4.4/5(5,356) [ Compare Now ](https://www.g2.com/compare/apollo-io-vs-seamless-formally-seamless-ai) ##### ##### Apollo.io Features Data Availability Contact Data Availability Company Data Availability Industry Research Availability Data Accuracy Contact Data Accuracy Company Data Accuracy Features Lead Builder Search Lead Intelligence Lead Validation Lead Enrichment Lead Quality [ View More Features ](https://www.g2.com/products/apollo-io/features) ## Top-Rated Alternatives [ ![GTM Workspace - 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