--- title: Apollo.io Reviews meta\_title: 'Apollo.io Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 9731 reviews by the users' company size, role or industry to find out how Apollo.io works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 9731 scale: '5' date\_modified: '2026-08-12' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- ### Apollo.io Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate the **ease of use** of Apollo.io, enjoying a simple interface that streamlines their workflow. [(1587 mentions)](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1086559&qs=pros-and-cons#reviews) Users highlight Apollo.io for its **streamlined lead generation** , enhancing accessibility and efficiency in sales prospecting. [(1349 mentions)](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1081212&qs=pros-and-cons#reviews) Users value the **comprehensive database and seamless automation** of Apollo.io for efficient prospecting and support. [(1321 mentions)](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1078376&qs=pros-and-cons#reviews) Users appreciate the **mass automation and personalization** features of Apollo.io, significantly enhancing their outreach efficiency. [(1317 mentions)](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1079935&qs=pros-and-cons#reviews) Users value the **time-saving automation** of Apollo.io, streamlining outreach and enhancing overall productivity. [(1123 mentions)](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1079023&qs=pros-and-cons#reviews) Users find the **limited CRM integration** options frustrating, wishing for more features in the basic plan. [(559 mentions)](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1079993&qs=pros-and-cons#reviews) Users experience **inaccurate data** on Apollo.io, requiring manual verification and leading to unreliable contact information. [(469 mentions)](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1078514&qs=pros-and-cons#reviews) Users find the **learning curve steep** and the UI clunky, making effective navigation challenging. [(458 mentions)](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1078975&qs=pros-and-cons#reviews) Users find Apollo.io's **limited features** restrictive, particularly regarding CRM integrations and sequence allowances in cheaper plans. [(431 mentions)](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1080788&qs=pros-and-cons#reviews) Users experience **data inaccuracy** with Apollo.io, finding outdated or incorrect contact information hampers effective outreach efforts. [(420 mentions)](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1079809&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Apollo.io ##### 1. Ease of Use Users appreciate the **ease of use** of Apollo.io, enjoying a simple interface that streamlines their workflow. [ See 1587 mentions ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1086559&qs=pros-and-cons#reviews) See Related User Reviews ![Mohit D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohit D.") MD Mohit D. Small-Business (50 or fewer emp.) 5.0/5 "Mulitple Usage" What do you like about Apollo.io? Easy to find emails of prspects. Help in email marketing. MB Mohammad B. Small-Business (50 or fewer emp.) 5.0/5 "Most useful lead generation tool ever used" What do you like about Apollo.io? It adapted the requirements and deliver accordingly ##### 2. Lead Generation Users highlight Apollo.io for its **streamlined lead generation** , enhancing accessibility and efficiency in sales prospecting. [ See 1349 mentions ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1081212&qs=pros-and-cons#reviews) See Related User Reviews ![Mohit D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohit D.") MD Mohit D. Small-Business (50 or fewer emp.) 5.0/5 "Mulitple Usage" What do you like about Apollo.io? Easy to find emails of prspects. Help in email marketing. MB Mohammad B. Small-Business (50 or fewer emp.) 5.0/5 "Most useful lead generation tool ever used" What do you like about Apollo.io? It adapted the requirements and deliver accordingly ##### 3. Features Users value the **comprehensive database and seamless automation** of Apollo.io for efficient prospecting and support. [ See 1321 mentions ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1078376&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "i used this site to get linkedin profile of company i want to pitch my service at" What do you like about Apollo.io? Getting access to LinkedIn profiles, email, and company insights is really useful. ![Ben C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ben C.") BC Ben C. Mid-Market (51-1000 emp.) 5.0/5 "Essential Tool for Effortless Lead Generation" What do you like about Apollo.io? Apollo.io has been a game changer for outbound efforts. The data quality is strong, the interface is intuitive, and the sequencing tools make it easy ##### 4. Helpful Users appreciate the **mass automation and personalization** features of Apollo.io, significantly enhancing their outreach efficiency. [ See 1317 mentions ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1079935&qs=pros-and-cons#reviews) See Related User Reviews ![Mohit D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohit D.") MD Mohit D. Small-Business (50 or fewer emp.) 5.0/5 "Mulitple Usage" What do you like about Apollo.io? Easy to find emails of prspects. Help in email marketing. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "i used this site to get linkedin profile of company i want to pitch my service at" What do you like about Apollo.io? Getting access to LinkedIn profiles, email, and company insights is really useful. ##### 5. Time-saving Users value the **time-saving automation** of Apollo.io, streamlining outreach and enhancing overall productivity. [ See 1123 mentions ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1079023&qs=pros-and-cons#reviews) See Related User Reviews ![Mohit D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohit D.") MD Mohit D. Small-Business (50 or fewer emp.) 5.0/5 "Mulitple Usage" What do you like about Apollo.io? Easy to find emails of prspects. Help in email marketing. ![Ben C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ben C.") BC Ben C. Mid-Market (51-1000 emp.) 5.0/5 "Essential Tool for Effortless Lead Generation" What do you like about Apollo.io? Apollo.io has been a game changer for outbound efforts. The data quality is strong, the interface is intuitive, and the sequencing tools make it easy ### 5 Cons or Disadvantages of Apollo.io ##### 1. Missing Features Users find the **limited CRM integration** options frustrating, wishing for more features in the basic plan. [ See 559 mentions ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1079993&qs=pros-and-cons#reviews) See Related User Reviews MB Mohammad B. Small-Business (50 or fewer emp.) 5.0/5 "Most useful lead generation tool ever used" What do you dislike about Apollo.io? UI and UX could be lot easier for new customers ![Nitesh S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nitesh S.") NS Nitesh S. Small-Business (50 or fewer emp.) 5.0/5 "A Game-Changer for Seamless Prospect Dialing" What do you dislike about Apollo.io? I keep running into a glitch when I use the parallel dialer at a speed setting of five. It causes problems when trying to dial five prospects at once, ##### 2. Inaccurate Data Users experience **inaccurate data** on Apollo.io, requiring manual verification and leading to unreliable contact information. [ See 469 mentions ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1078514&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.0/5 "Effortless Lead Generation with Seamless LinkedIn Integration" What do you dislike about Apollo.io? I wish Apollo.io would increase the number of data provided and offer the latest emails of people to avoid old emails or generic emails like gmails wh ![Deborah P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Deborah P.") DP Deborah P. Small-Business (50 or fewer emp.) 5.0/5 "Apollo on top!" What do you dislike about Apollo.io? Gathering more data would always be a good area to improve, since it could reduce the need to rely on three or four different tools. ##### 3. Learning Curve Users find the **learning curve steep** and the UI clunky, making effective navigation challenging. [ See 458 mentions ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1078975&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "i used this site to get linkedin profile of company i want to pitch my service at" What do you dislike about Apollo.io? It's a big site with a lot of functionalities and learning them all is quite difficult ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Helpful tool for prospecting and outreach" What do you dislike about Apollo.io? Pricing could be more flexible, especially for smaller teams. The platform also has a bit of a learning curve when you first start using it. ##### 4. Limited Features Users find Apollo.io's **limited features** restrictive, particularly regarding CRM integrations and sequence allowances in cheaper plans. [ See 431 mentions ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1080788&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 2.5/5 "Pretty OK" What do you dislike about Apollo.io? The platform seems like it was built by teenagers that have never used enterprise software or who have never done volume prospecting. It does a lot, ![Tiago F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tiago F.") TF Tiago F. Small-Business (50 or fewer emp.) 4.0/5 "Facilitate Outreaches with Intelligent Automation" What do you dislike about Apollo.io? Yes, the integration with LinkedIn leaves something to be desired. Previously it was semi-manual, I was able to generate them and make them work in th ##### 5. Data Inaccuracy Users experience **data inaccuracy** with Apollo.io, finding outdated or incorrect contact information hampers effective outreach efforts. [ See 420 mentions ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1079809&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.0/5 "Effortless Lead Generation with Seamless LinkedIn Integration" What do you dislike about Apollo.io? I wish Apollo.io would increase the number of data provided and offer the latest emails of people to avoid old emails or generic emails like gmails wh ![Moises R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Moises R.") MR Moises R. Mid-Market (51-1000 emp.) 5.0/5 "Apollo: My Go-To Tool for Accurate Lead Data" What do you dislike about Apollo.io? While I find Apollo to be a valuable tool, I've noticed that sometimes Sales Navigator's search engine pulls up a few more contacts than Apollo does. ![Oscar C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Oscar C.") OC Oscar C. Senior Backend Engineer Small-Business (50 or fewer emp.) 8/11/2026 "Agentic Lead Search with Instant Access to a Huge Database of Prospects" 4.5/5 What do you like best about Apollo.io? The way the agentic flow is embedded into the leads search, and that you have an instant access to a huge database of potential leads that can help you to empower your mission of getting new sales Review collected by and hosted on G2.com. What do you dislike about Apollo.io? The UI can be a bit convoluted at first, may not be that straightforward to start using it unless you navigate for a good amount of time into the documentation. Although at the end it is mandatory as the best experience comes from using the AI properly in order to optimize queries and spend less tokens. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Finding prospects for your products/services and enhancing your website to fidelize more leads with it (this last part I'm still exploring) Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Satya R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Satya R.") SR Satya R. Senior Business Development Manager Mid-Market (51-1000 emp.) 6/12/2026 "One Platform for Prospecting, Outreach, and Pipeline Growth" 4.5/5 What do you like best about Apollo.io? What I like best about Apollo is its combination of accurate contact data, advanced prospecting filters, and outreach capabilities in a single platform. It helps me quickly identify the right decision-makers, build highly targeted lists, and engage prospects efficiently, which significantly reduces prospecting time and increases meeting bookings. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? While Apollo is a powerful platform, contact data accuracy can occasionally vary for certain regions or niche industries, requiring manual verification. Additionally, some advanced features and reporting capabilities have a learning curve and could be more intuitive for new users. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo solves the challenge of finding and engaging the right prospects efficiently. Instead of spending hours researching contacts and building lists manually, I can quickly identify decision-makers, access verified contact information, and launch targeted outreach campaigns. This has significantly reduced prospecting time, improved reply rates, and helped me generate more qualified meetings and pipeline opportunities. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Gilberto C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gilberto C.") GC Gilberto C. Product Support Technician Information Technology and Services Small-Business (50 or fewer emp.) 8/11/2026 "Fast, Intuitive UI with Helpful AI Outreach and LinkedIn Integration" 4.5/5 What do you like best about Apollo.io? I like how easy the UI/UX design is, I can easily access my searches, lists and contacts without getting lost. Most of the data within its database is correct and up to date and its pretty fast with gathering all of the data no matter how many filters I use. I love that it connects with LinkedIn and I am able to find updated information on these contacts through the LinkedIn that I find using Apollo.io. The AI that it uses is actually quite helpful with assisting on an automated outreach pipeline and helping setup emails and LinkedIn messages to reach out to contacts with. We do receive support emails and customer success emails but we have had a lot experience with these type of tools and haven't had a problem with the tool yet. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? The worst part of Apollo.io is that 30% - 40% of the data is not correct or up to date. I have come across various contacts that no longer work at where they are registered at within Apollo.io, although Apollo does provide LinkedIn links where you can find the updated information. Sometimes the emails are correct but the phone numbers are not, sometimes its the other way around. For the most part the information is usually updated but it does have its small portion of data that is not updated or correct. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo.io helped us find new prospects and clients, angel investors and future possibilities along with helping us set up an automated outreach program. The AI within the system helped us type out the outreach emails and LinkedIn messages. The company was able to compile a lot of contact information for important contacts within the industry that the company wanted to grow in. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Pallavi R B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pallavi R B.") PB Pallavi R B. Ecommerce Growth Analyst Small-Business (50 or fewer emp.) 8/7/2026 "Apollo Streamlines B2B Prospecting with Powerful Filters and Email Sequencing" 5/5 What do you like best about Apollo.io? Apollo is an excellent lead generation tool for B2B sales. It provides accurate contact data, verified email addresses, company insights, and powerful filters that make prospecting much faster. The Chrome extension and email sequencing features help streamline outreach, saving a lot of time. Overall, it’s a reliable platform for finding quality leads and improving sales productivity. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? Apollo is decent for finding leads, but the data accuracy could definitely be better. Some contact details are outdated, and email verification isn’t always reliable. The platform has useful features, but it can feel a bit overwhelming at times, and the search results aren’t always as precise as expected. Overall, it’s an average tool that works for basic prospecting, but there’s room for improvement. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo.io helps us find potential customers, access business contact information, and streamline our prospecting process. It saves time by bringing lead search, contact details, and outreach tools into one platform. While it has improved our lead generation workflow, the accuracy of some contact information could be better, so we still need to verify certain leads before reaching out. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Sunny S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sunny S.") SS Sunny S. Enterprise Business - APAC Mid-Market (51-1000 emp.) 7/6/2026 "Apollo.io’s All-in-One Sales Platform That Supercharges Efficiency" 4.5/5 What do you like best about Apollo.io? Apollo.io is one of the strongest options because it brings lead generation, contact data, sequencing, and engagement together in a single platform. That all-in-one setup helps a lean sales team work far more efficiently and stay focused without juggling multiple tools. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? The main limitation to keep in mind is that, although Apollo’s contact database is extensive, no B2B database is perfectly accurate. For that reason, it’s still worth double-checking high-value accounts before you invest significant time in outreach. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? The biggest advantage is being able to do more with the same headcount. Rather than hiring another salesperson just to keep up with prospecting and follow-ups, you can automate much of that work and allow your team to focus on the parts that matter most: conversations, demos, and closing deals. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic Review from User Profile ![Praveen K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Praveen K.") PK Praveen K. RESEARCH ANALYST Mid-Market (51-1000 emp.) 5/18/2026 "Best value B2B prospecting tool on the market today" 5/5 What do you like best about Apollo.io? What stands out most to me is the all-in-one approach: I can find leads, enrich contact data, run email sequences, and track the pipeline without having to jump between different tools. The per-user pricing model also feels transparent, and it seems to scale well for small teams. Overall, it’s easily the best value in B2B prospecting right now. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? Data coverage outside the US can be inconsistent. In APAC and the Middle East, contacts often have missing mobile numbers or job titles that are out of date. I’ve also noticed that older records tend to have a higher-than-expected email bounce rate, and credits are still consumed even when the data returned is incomplete or inaccurate. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo solves two core challenges for us: finding the right contacts quickly and reaching them without having to juggle multiple tools. Having prospecting, enrichment, sequencing, and a basic CRM in one place has cut our sales team’s admin time in half. Since switching from a fragmented tool stack to Apollo’s unified platform, our pipeline generation has improved significantly, and the overall workflow feels much more streamlined. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite AW Al W. Senior Salesforce Administrator Small-Business (50 or fewer emp.) 5/13/2026 "Powerhouse Lead Generation with Deep Filtering and Reliable Automation" 4/5 What do you like best about Apollo.io? The platform is a powerhouse for finding and converting high-quality leads, and it puts the repetitive parts of outbound sales on autopilot. I’m especially impressed by the depth of the database, which makes it easy to filter prospects using very specific criteria, such as job role and company size. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? To be honest, there isn’t much to complain about because the tool delivers exactly what it promises. If I had to point to anything, it would be that the sheer number of features can feel a bit overwhelming at first. However, once you get the hang of the workflow, it quickly becomes second nature. Overall, it’s a stable and reliable platform that I can count on for my daily operations. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? It addresses the problem of fragmented sales workflows by bringing lead sourcing and outreach together in a single system. Rather than manually tracking every follow-up, the automated sequences take care of the heavy lifting and help ensure no potential lead gets overlooked. Review collected by and hosted on G2.com. Show More 5/14/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite PT Phoebe T. Business Development Manager Mid-Market (51-1000 emp.) 5/9/2026 "Deep Search Filters and Smooth LinkedIn/Gmail Integration for Targeted Lead Gen" 5/5 What do you like best about Apollo.io? The depth of the search filters is definitely the standout feature for me. It lets our team drill down into very specific niches, which makes our lead generation much more targeted and focused. I’ve also found the automated email sequencing, especially with the built-in buffers, to be a major time-saver. On top of that, the integration with LinkedIn and Gmail feels very smooth and helps keep our workflow consistent from start to finish. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? The credit limits on the entry-level plans feel a bit tight, which makes it difficult to fully test the platform’s capabilities when you’re just getting started. I’ve also noticed it can become somewhat sluggish when handling very large data exports or running complex queries, and that can interrupt my momentum during a heavy prospecting session. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? We were struggling with outdated contact data and high bounce rates, which were hurting our domain reputation. This platform gives us far more reliable, up-to-date information on prospects. By automating the initial outreach, it lets us focus on closing deals instead of getting stuck in the manual grind of finding emails and keeping track of follow-ups. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Andrew H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrew H.") AH Andrew H. Small-Business (50 or fewer emp.) 7/24/2026 "Effortless Lead Generation with Stellar Analytics" 5/5 What do you like best about Apollo.io? I really like the mass sending feature in Apollo.io. It allows me to easily send one message to 30 people, and provides analytics like how many people opened it and their reactions. The analytics especially help me see if my email is effective and getting people to click. I also appreciate how I can send emails quickly, and Apollo.io spaces them out intermittently, so it doesn’t come off as robotic. Setting it up was very easy as well. I just connected my email, and I didn’t have to spend any money to get started because I got 100 free credits. It’s been incredibly convenient and time-saving compared to manually doing everything, which took lots of hours before. And yeah, I'd recommend it to anyone, especially for getting leads for a company. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? I guess if they’re were more opportunities to earn credits. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? I find Apollo.io makes it easy to mass send emails and find leads that fit my restrictions, saving hours compared to manual searching. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Abhishan M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abhishan M.") AM Abhishan M. Frontend engineer Information Technology and Services Small-Business (50 or fewer emp.) 6/4/2026 Guest users or non-business users of the software, not included in G2 scores. "Apollo.io Makes Prospecting Fast with Precise Filters and All-in-One Workflows" 4/5 What do you like best about Apollo.io? Apollo.io keeps me coming back because I can swiftly move from spotting a target company to making a solid prospect list. The filters are precise for zeroing in on the perfect candidates. Plus, having contact info, outreach tools, and workflows all in one spot cuts out tons of tedious research work. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? I've learned not to trust every contact record on Apollo.io without double-checking. While most data's helpful, I often find outdated info like old job titles or email addresses, especially at rapidly growing firms where roles are constantly changing. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Using Apollo.io was a game changer. Before it, hunting down decision-makers involved scouring LinkedIn, company sites, and spreadsheets for ages. Apollo put everything in one spot finding prospects, getting contact info, and planning outreach. So building those target lists became way quicker and much less dull. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ## Top-Rated Alternatives [ ![GTM Workspace - Powered by ZoomInfo](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "GTM Workspace - Powered by ZoomInfo") GTM Workspace - Powered by ZoomInfo 4.5/5(9,106) ](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) [ ![Amplemarket](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amplemarket") Amplemarket 4.6/5(658) ](https://www.g2.com/products/amplemarket/reviews) [ ![Agentforce Sales (formerly Salesforce Sales Cloud)](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Agentforce Sales (formerly Salesforce Sales Cloud)") Agentforce Sales (formerly Salesforce Sales Cloud) 4.4/5(25,874) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) [ View All Alternatives ](https://www.g2.com/products/apollo-io/competitors/alternatives) ##### Categories on G2 [AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant)[AI Writing Assistant](https://www.g2.com/categories/ai-writing-assistant)[Sales Engagement](https://www.g2.com/categories/sales-engagement) [AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant)[AI Writing Assistant](https://www.g2.com/categories/ai-writing-assistant)[Sales Engagement](https://www.g2.com/categories/sales-engagement)[Calendar](https://www.g2.com/categories/calendar-software)[Business Scheduling](https://www.g2.com/categories/business-scheduling)[Conversation Intelligence](https://www.g2.com/categories/conversation-intelligence)[AI Meeting Assistants](https://www.g2.com/categories/ai-meeting-assistants)[Email Tracking](https://www.g2.com/categories/email-tracking)[Sales Performance Management](https://www.g2.com/categories/sales-performance-management)[Outbound Call Tracking](https://www.g2.com/categories/outbound-call-tracking)[Sales Coaching](https://www.g2.com/categories/sales-coaching)[Lead Capture](https://www.g2.com/categories/lead-capture)[Sales Intelligence](https://www.g2.com/categories/sales-intelligence)[Lead Intelligence](https://www.g2.com/categories/lead-intelligence)[Revenue Operations & Intelligence (RO&I)](https://www.g2.com/categories/revenue-operations-intelligence-ro-i)[Lead Scoring](https://www.g2.com/categories/lead-scoring)[Email Deliverability](https://www.g2.com/categories/email-deliverability)[AI Chatbots](https://www.g2.com/categories/ai-chatbots)[Account Data Management](https://www.g2.com/categories/account-data-management)[Visitor Identification](https://www.g2.com/categories/visitor-identification)[Marketing Account Intelligence](https://www.g2.com/categories/marketing-account-intelligence)[Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers)[Lead Mining](https://www.g2.com/categories/lead-mining)[Auto Dialer](https://www.g2.com/categories/auto-dialer)[Transcription](https://www.g2.com/categories/transcription)[Email Verification](https://www.g2.com/categories/email-verification)[Lead-to-Account Matching and Routing](https://www.g2.com/categories/lead-to-account-matching-and-routing) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Best app for automatic dialing in sales teams](https://www.g2.com/discussions/best-app-for-automatic-dialing-in-sales-teams)[Top tools for producing digital marketing assets](https://www.g2.com/discussions/which-are-the-top-content-creation-tools-for-producing-digital-marketing-assets)[Which image optimization platform is actually good for high-resolution mobile app assets where file size reduction cannot come at the cost of visual clarity on retina screens?](https://www.g2.com/discussions/which-image-optimization-platform-is-actually-good-for-high-resolution-mobile-app-assets-where-file-size-reduction-cannot-come-at-the-cost-of-visual-clarity-on-retina-screens) [What's the top-rated SaaS backup solution](https://www.g2.com/discussions/what-s-the-top-rated-saas-backup-platform-right-now)[Is Veeam Data Platform worth it as an IT resilience orchestration platform for an enterprise team that needs combined backup, DR orchestration, and ransomware recovery, or does Zerto cover the same failover automation with less overhead?](https://www.g2.com/discussions/is-veeam-data-platform-worth-it-as-an-it-resilience-orchestration-platform-for-an-enterprise-team-that-needs-combined-backup-dr-orchestration-and-ransomware-recovery-or-does-zerto-cover-the-same-failover-automation-with-less-overhead)[Pros and Cons Details](https://www.g2.com/products/apollo-io/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)