--- title: Apollo.io Reviews meta\_title: 'Apollo.io Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 9738 reviews by the users' company size, role or industry to find out how Apollo.io works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 9738 scale: '5' date\_modified: '2026-08-12' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- ### Apollo.io Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate the **ease of use** of Apollo.io, enjoying a simple interface that streamlines their workflow. [(1587 mentions)](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1086559&qs=pros-and-cons#reviews) Users highlight Apollo.io for its **streamlined lead generation** , enhancing accessibility and efficiency in sales prospecting. [(1349 mentions)](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1081212&qs=pros-and-cons#reviews) Users value the **comprehensive database and seamless automation** of Apollo.io for efficient prospecting and support. [(1321 mentions)](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1078376&qs=pros-and-cons#reviews) Users appreciate the **mass automation and personalization** features of Apollo.io, significantly enhancing their outreach efficiency. [(1317 mentions)](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1079935&qs=pros-and-cons#reviews) Users value the **time-saving automation** of Apollo.io, streamlining outreach and enhancing overall productivity. [(1123 mentions)](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1079023&qs=pros-and-cons#reviews) Users find the **limited CRM integration** options frustrating, wishing for more features in the basic plan. [(559 mentions)](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1079993&qs=pros-and-cons#reviews) Users experience **inaccurate data** on Apollo.io, requiring manual verification and leading to unreliable contact information. [(469 mentions)](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1078514&qs=pros-and-cons#reviews) Users find the **learning curve steep** and the UI clunky, making effective navigation challenging. [(458 mentions)](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1078975&qs=pros-and-cons#reviews) Users find Apollo.io's **limited features** restrictive, particularly regarding CRM integrations and sequence allowances in cheaper plans. [(431 mentions)](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1080788&qs=pros-and-cons#reviews) Users experience **data inaccuracy** with Apollo.io, finding outdated or incorrect contact information hampers effective outreach efforts. [(420 mentions)](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1079809&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Apollo.io ##### 1. Ease of Use Users appreciate the **ease of use** of Apollo.io, enjoying a simple interface that streamlines their workflow. [ See 1587 mentions ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1086559&qs=pros-and-cons#reviews) See Related User Reviews ![Mohit D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohit D.") MD Mohit D. Small-Business (50 or fewer emp.) 5.0/5 "Mulitple Usage" What do you like about Apollo.io? Easy to find emails of prspects. Help in email marketing. MB Mohammad B. Small-Business (50 or fewer emp.) 5.0/5 "Most useful lead generation tool ever used" What do you like about Apollo.io? It adapted the requirements and deliver accordingly ##### 2. Lead Generation Users highlight Apollo.io for its **streamlined lead generation** , enhancing accessibility and efficiency in sales prospecting. [ See 1349 mentions ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1081212&qs=pros-and-cons#reviews) See Related User Reviews ![Mohit D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohit D.") MD Mohit D. Small-Business (50 or fewer emp.) 5.0/5 "Mulitple Usage" What do you like about Apollo.io? Easy to find emails of prspects. Help in email marketing. MB Mohammad B. Small-Business (50 or fewer emp.) 5.0/5 "Most useful lead generation tool ever used" What do you like about Apollo.io? It adapted the requirements and deliver accordingly ##### 3. Features Users value the **comprehensive database and seamless automation** of Apollo.io for efficient prospecting and support. [ See 1321 mentions ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1078376&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "i used this site to get linkedin profile of company i want to pitch my service at" What do you like about Apollo.io? Getting access to LinkedIn profiles, email, and company insights is really useful. ![Ben C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ben C.") BC Ben C. Mid-Market (51-1000 emp.) 5.0/5 "Essential Tool for Effortless Lead Generation" What do you like about Apollo.io? Apollo.io has been a game changer for outbound efforts. The data quality is strong, the interface is intuitive, and the sequencing tools make it easy ##### 4. Helpful Users appreciate the **mass automation and personalization** features of Apollo.io, significantly enhancing their outreach efficiency. [ See 1317 mentions ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1079935&qs=pros-and-cons#reviews) See Related User Reviews ![Mohit D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohit D.") MD Mohit D. Small-Business (50 or fewer emp.) 5.0/5 "Mulitple Usage" What do you like about Apollo.io? Easy to find emails of prspects. Help in email marketing. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "i used this site to get linkedin profile of company i want to pitch my service at" What do you like about Apollo.io? Getting access to LinkedIn profiles, email, and company insights is really useful. ##### 5. Time-saving Users value the **time-saving automation** of Apollo.io, streamlining outreach and enhancing overall productivity. [ See 1123 mentions ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1079023&qs=pros-and-cons#reviews) See Related User Reviews ![Mohit D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohit D.") MD Mohit D. Small-Business (50 or fewer emp.) 5.0/5 "Mulitple Usage" What do you like about Apollo.io? Easy to find emails of prspects. Help in email marketing. ![Ben C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ben C.") BC Ben C. Mid-Market (51-1000 emp.) 5.0/5 "Essential Tool for Effortless Lead Generation" What do you like about Apollo.io? Apollo.io has been a game changer for outbound efforts. The data quality is strong, the interface is intuitive, and the sequencing tools make it easy ### 5 Cons or Disadvantages of Apollo.io ##### 1. Missing Features Users find the **limited CRM integration** options frustrating, wishing for more features in the basic plan. [ See 559 mentions ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1079993&qs=pros-and-cons#reviews) See Related User Reviews MB Mohammad B. Small-Business (50 or fewer emp.) 5.0/5 "Most useful lead generation tool ever used" What do you dislike about Apollo.io? UI and UX could be lot easier for new customers ![Nitesh S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nitesh S.") NS Nitesh S. Small-Business (50 or fewer emp.) 5.0/5 "A Game-Changer for Seamless Prospect Dialing" What do you dislike about Apollo.io? I keep running into a glitch when I use the parallel dialer at a speed setting of five. It causes problems when trying to dial five prospects at once, ##### 2. Inaccurate Data Users experience **inaccurate data** on Apollo.io, requiring manual verification and leading to unreliable contact information. [ See 469 mentions ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1078514&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.0/5 "Effortless Lead Generation with Seamless LinkedIn Integration" What do you dislike about Apollo.io? I wish Apollo.io would increase the number of data provided and offer the latest emails of people to avoid old emails or generic emails like gmails wh ![Deborah P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Deborah P.") DP Deborah P. Small-Business (50 or fewer emp.) 5.0/5 "Apollo on top!" What do you dislike about Apollo.io? Gathering more data would always be a good area to improve, since it could reduce the need to rely on three or four different tools. ##### 3. Learning Curve Users find the **learning curve steep** and the UI clunky, making effective navigation challenging. [ See 458 mentions ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1078975&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "i used this site to get linkedin profile of company i want to pitch my service at" What do you dislike about Apollo.io? It's a big site with a lot of functionalities and learning them all is quite difficult ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Helpful tool for prospecting and outreach" What do you dislike about Apollo.io? Pricing could be more flexible, especially for smaller teams. The platform also has a bit of a learning curve when you first start using it. ##### 4. Limited Features Users find Apollo.io's **limited features** restrictive, particularly regarding CRM integrations and sequence allowances in cheaper plans. [ See 431 mentions ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1080788&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 2.5/5 "Pretty OK" What do you dislike about Apollo.io? The platform seems like it was built by teenagers that have never used enterprise software or who have never done volume prospecting. It does a lot, ![Tiago F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tiago F.") TF Tiago F. Small-Business (50 or fewer emp.) 4.0/5 "Facilitate Outreaches with Intelligent Automation" What do you dislike about Apollo.io? Yes, the integration with LinkedIn leaves something to be desired. Previously it was semi-manual, I was able to generate them and make them work in th ##### 5. Data Inaccuracy Users experience **data inaccuracy** with Apollo.io, finding outdated or incorrect contact information hampers effective outreach efforts. [ See 420 mentions ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1079809&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.0/5 "Effortless Lead Generation with Seamless LinkedIn Integration" What do you dislike about Apollo.io? I wish Apollo.io would increase the number of data provided and offer the latest emails of people to avoid old emails or generic emails like gmails wh ![Moises R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Moises R.") MR Moises R. Mid-Market (51-1000 emp.) 5.0/5 "Apollo: My Go-To Tool for Accurate Lead Data" What do you dislike about Apollo.io? While I find Apollo to be a valuable tool, I've noticed that sometimes Sales Navigator's search engine pulls up a few more contacts than Apollo does. AK Ayush K. BDE Small-Business (50 or fewer emp.) 4/24/2026 "Apollo Makes ICP Targeting and Outreach Effortless" 4.5/5 What do you like best about Apollo.io? The best thing that I liked about Apollo is that it is really easy to use and it has a database of 230 million plus people where you will find your perfect ICP Also it has a feature and that is email warm up I can just plug in my email and will warm up that email so it also solves the problem of spam and also it has multi channel market.... and see the results in the dashboard Review collected by and hosted on G2.com. What do you dislike about Apollo.io? What I don't Like about Apollo is that the data is a bit inaccurate whenever I take out emails like some of them are invalid so it really affects the email reputation Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo has solved many problems for us like we use a polo to find our ICP so we just go on and put on the filters and buying intent and it gives us the ICP and it really help us boost our sales also our email where landing in spam So we used Apollo Warmer feature and it really helped now our email Deliverability has increased and our emails are getting noticed Review collected by and hosted on G2.com. Show More 6/11/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Athiseshan S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Athiseshan S.") AS Athiseshan S. Sales Development Representative Mid-Market (51-1000 emp.) 8/11/2026 Business partner of the seller or seller's competitor, not included in G2 scores. "All-in-One Prospecting, Contact Data, and Outreach Automation with Apollo.io" 5/5 What do you like best about Apollo.io? The best part of Apollo.io is how it combines prospecting, contact data, and outreach automation in one platform. It makes it easy to find the right prospects, build targeted lists, and manage outbound sequences without constantly switching between different tools. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? The biggest downside is that the data isn’t always accurate or up to date. Some contacts have outdated job titles or incorrect contact information, so I still need to verify leads before reaching out. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo.io helps me find the right prospects, access their contact information, and manage outbound prospecting in one place. It saves a lot of time on lead research and list building, making it easier to focus on personalized outreach and booking meetings. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Oscar C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Oscar C.") OC Oscar C. Senior Backend Engineer Small-Business (50 or fewer emp.) 8/11/2026 "Agentic Lead Search with Instant Access to a Huge Database of Prospects" 4.5/5 What do you like best about Apollo.io? The way the agentic flow is embedded into the leads search, and that you have an instant access to a huge database of potential leads that can help you to empower your mission of getting new sales Review collected by and hosted on G2.com. What do you dislike about Apollo.io? The UI can be a bit convoluted at first, may not be that straightforward to start using it unless you navigate for a good amount of time into the documentation. Although at the end it is mandatory as the best experience comes from using the AI properly in order to optimize queries and spend less tokens. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Finding prospects for your products/services and enhancing your website to fidelize more leads with it (this last part I'm still exploring) Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Satya R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Satya R.") SR Satya R. Senior Business Development Manager Mid-Market (51-1000 emp.) 6/12/2026 "One Platform for Prospecting, Outreach, and Pipeline Growth" 4.5/5 What do you like best about Apollo.io? What I like best about Apollo is its combination of accurate contact data, advanced prospecting filters, and outreach capabilities in a single platform. It helps me quickly identify the right decision-makers, build highly targeted lists, and engage prospects efficiently, which significantly reduces prospecting time and increases meeting bookings. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? While Apollo is a powerful platform, contact data accuracy can occasionally vary for certain regions or niche industries, requiring manual verification. Additionally, some advanced features and reporting capabilities have a learning curve and could be more intuitive for new users. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo solves the challenge of finding and engaging the right prospects efficiently. Instead of spending hours researching contacts and building lists manually, I can quickly identify decision-makers, access verified contact information, and launch targeted outreach campaigns. This has significantly reduced prospecting time, improved reply rates, and helped me generate more qualified meetings and pipeline opportunities. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Binaya M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Binaya M.") BM Binaya M. Freelance Media Production Small-Business (50 or fewer emp.) 8/12/2026 Guest users or non-business users of the software, not included in G2 scores. "Powerful Prospecting Database and Outreach Automation in One" 4/5 What do you like best about Apollo.io? What i like best about Appollo.io is the combination of its prospect database and outreach automation. I can search for specific types of companies and decision-makers, build targeted prospect lists, and start personalized outreach without having to use several different tools. The filtering options are particularly useful for finding relevant leads quickly, while email sequences help keep follow-ups consistent. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? The biggest drawback is that the platform can feel overwhelming when you first get started because it has so many features and settings. Finding the right prospects can also require careful filtering, and contact data may occasionally need to be verified before starting an outreach campaign. Pricing can also become a consideration for smaller teams as their usage increases. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo.io solves the problem of spending too much time finding qualified prospects and managing sales outreach manually. Instead of reaching companies and contacts across multiple websites, I can use its database and search filters to quickly identify potential customers and decision-makers. Its sequencing and automation tools also make follow-ups easier to manage and more consistent. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Harsh J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Harsh J.") HJ Harsh J. Associate projects Enterprise (\> 1000 emp.) 8/12/2026 Guest users or non-business users of the software, not included in G2 scores. "All-in-One Prospecting and Outreach Automation That Saves Time" 4.5/5 What do you like best about Apollo.io? What I like most about Apollo.io is that it combines prospecting, contact data, enrichment, and outreach automation in a single platform. Being able to quickly find highly targeted prospects using detailed filters, and then move them straight into automated sequences, saves a lot of time and reduces the need to rely on multiple sales tools. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? The biggest downside is that the data accuracy can sometimes be inconsistent, especially for contact information and smaller companies. The platform can also feel a bit overwhelming at first because of the number of features and settings. Pricing can become expensive as usage and team requirements grow. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? It solves the challenge of finding the right prospects and managing outreach efficiently. It gives me access to a large B2B contact database, makes it simple to identify, segment, and organize potential customers, and lets me automate outreach from one platform. As a result, I spend less time on manual prospecting, can target the right people more effectively, and maintain a more consistent sales pipeline. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Jannatul H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jannatul H.") JH Jannatul H. Senior Cloud Developer Enterprise (\> 1000 emp.) 8/11/2026 "All-in-One Prospecting with Massive Global B2B Data and Powerful Filters" 4.5/5 What do you like best about Apollo.io? It provides access to over 200+ million B2B contacts and companies worldwide. It combines data search, email tracking, and calling in one tool. It is a cost-effective tool and offers a free tier with basic credits and sequences for beginners. It also has advanced filters to find leads by industry, company size, tech stack, and buying intent. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? Contact details and direct-dial phone numbers can occasionally be outdated, which sometimes leads to email bounces. Data quality and coverage also tend to drop significantly outside the United States. Credits don’t roll over to the next month, and buying extra credits can get expensive. Costs also multiply quickly as we add more team members to the paid tiers. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Enterprise data providers are often too expensive for startups and small agencies. Apollo democratizes data by offering a massive, searchable lead database at a fraction of the cost, including a functional free tier. It’s an efficient set of tools: instead of hopping between different platforms, it unifies data sourcing and engagement in one dashboard. We can find a lead and add them to a cold email sequence in just two clicks. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Gilberto C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gilberto C.") GC Gilberto C. Product Support Technician Information Technology and Services Small-Business (50 or fewer emp.) 8/11/2026 "Fast, Intuitive UI with Helpful AI Outreach and LinkedIn Integration" 4.5/5 What do you like best about Apollo.io? I like how easy the UI/UX design is, I can easily access my searches, lists and contacts without getting lost. Most of the data within its database is correct and up to date and its pretty fast with gathering all of the data no matter how many filters I use. I love that it connects with LinkedIn and I am able to find updated information on these contacts through the LinkedIn that I find using Apollo.io. The AI that it uses is actually quite helpful with assisting on an automated outreach pipeline and helping setup emails and LinkedIn messages to reach out to contacts with. We do receive support emails and customer success emails but we have had a lot experience with these type of tools and haven't had a problem with the tool yet. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? The worst part of Apollo.io is that 30% - 40% of the data is not correct or up to date. I have come across various contacts that no longer work at where they are registered at within Apollo.io, although Apollo does provide LinkedIn links where you can find the updated information. Sometimes the emails are correct but the phone numbers are not, sometimes its the other way around. For the most part the information is usually updated but it does have its small portion of data that is not updated or correct. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo.io helped us find new prospects and clients, angel investors and future possibilities along with helping us set up an automated outreach program. The AI within the system helped us type out the outreach emails and LinkedIn messages. The company was able to compile a lot of contact information for important contacts within the industry that the company wanted to grow in. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Syed S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Syed S.") SS Syed S. Senior Consultant Mid-Market (51-1000 emp.) 8/11/2026 "Apollo.io’s Accurate B2B Data and Advanced Filters Streamline Prospecting" 5/5 What do you like best about Apollo.io? What I like best about Apollo.io is its massive, highly accurate database of verified B2B contacts and lead intelligence. The advanced filtering options make it extremely easy to target specific decision-makers by industry, revenue, tech stack, and job title. Additionally, having built-in email sequencing and CRM sync in one platform streamlines the entire sales prospecting workflow. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? While Apollo.io is overall fantastic, contact data accuracy for smaller startups or niche regions can occasionally fall short, leading to bounced emails. Additionally, the platform has so many features and settings that the UI can feel slightly overwhelming for new team members during onboarding. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo.io solves the problem of manual, fragmented lead generation and time-consuming contact research. Instead of using separate tools for finding emails, verifying data, and running outreach, Apollo consolidates everything into a single platform. This significantly reduces our lead sourcing time, improves email deliverability rates, and allows our team to scale personalized sales outreach much more efficiently. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Pallavi R B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pallavi R B.") PB Pallavi R B. Ecommerce Growth Analyst Small-Business (50 or fewer emp.) 8/7/2026 "Apollo Streamlines B2B Prospecting with Powerful Filters and Email Sequencing" 5/5 What do you like best about Apollo.io? Apollo is an excellent lead generation tool for B2B sales. It provides accurate contact data, verified email addresses, company insights, and powerful filters that make prospecting much faster. The Chrome extension and email sequencing features help streamline outreach, saving a lot of time. Overall, it’s a reliable platform for finding quality leads and improving sales productivity. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? Apollo is decent for finding leads, but the data accuracy could definitely be better. Some contact details are outdated, and email verification isn’t always reliable. The platform has useful features, but it can feel a bit overwhelming at times, and the search results aren’t always as precise as expected. Overall, it’s an average tool that works for basic prospecting, but there’s room for improvement. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo.io helps us find potential customers, access business contact information, and streamline our prospecting process. It saves time by bringing lead search, contact details, and outreach tools into one platform. While it has improved our lead generation workflow, the accuracy of some contact information could be better, so we still need to verify certain leads before reaching out. Review collected by and hosted on G2.com. 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