--- title: Apollo.io Reviews meta\_title: 'Apollo.io Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 9704 reviews by the users' company size, role or industry to find out how Apollo.io works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 9704 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- ### Apollo.io Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate the **ease of use** of Apollo.io, enjoying a simple interface that streamlines their workflow. [(1587 mentions)](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1086559&qs=pros-and-cons#reviews) Users highlight Apollo.io for its **streamlined lead generation** , enhancing accessibility and efficiency in sales prospecting. [(1349 mentions)](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1081212&qs=pros-and-cons#reviews) Users value the **comprehensive database and seamless automation** of Apollo.io for efficient prospecting and support. [(1321 mentions)](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1078376&qs=pros-and-cons#reviews) Users appreciate the **mass automation and personalization** features of Apollo.io, significantly enhancing their outreach efficiency. [(1317 mentions)](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1079935&qs=pros-and-cons#reviews) Users value the **time-saving automation** of Apollo.io, streamlining outreach and enhancing overall productivity. [(1123 mentions)](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1079023&qs=pros-and-cons#reviews) Users find the **limited CRM integration** options frustrating, wishing for more features in the basic plan. [(559 mentions)](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1079993&qs=pros-and-cons#reviews) Users experience **inaccurate data** on Apollo.io, requiring manual verification and leading to unreliable contact information. [(469 mentions)](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1078514&qs=pros-and-cons#reviews) Users find the **learning curve steep** and the UI clunky, making effective navigation challenging. [(458 mentions)](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1078975&qs=pros-and-cons#reviews) Users find Apollo.io's **limited features** restrictive, particularly regarding CRM integrations and sequence allowances in cheaper plans. [(431 mentions)](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1080788&qs=pros-and-cons#reviews) Users experience **data inaccuracy** with Apollo.io, finding outdated or incorrect contact information hampers effective outreach efforts. [(420 mentions)](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1079809&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Apollo.io ##### 1. Ease of Use Users appreciate the **ease of use** of Apollo.io, enjoying a simple interface that streamlines their workflow. [ See 1587 mentions ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1086559&qs=pros-and-cons#reviews) See Related User Reviews ![Mohit D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohit D.") MD Mohit D. Small-Business (50 or fewer emp.) 5.0/5 "Mulitple Usage" What do you like about Apollo.io? Easy to find emails of prspects. Help in email marketing. MB Mohammad B. Small-Business (50 or fewer emp.) 5.0/5 "Most useful lead generation tool ever used" What do you like about Apollo.io? It adapted the requirements and deliver accordingly ##### 2. Lead Generation Users highlight Apollo.io for its **streamlined lead generation** , enhancing accessibility and efficiency in sales prospecting. [ See 1349 mentions ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1081212&qs=pros-and-cons#reviews) See Related User Reviews ![Mohit D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohit D.") MD Mohit D. Small-Business (50 or fewer emp.) 5.0/5 "Mulitple Usage" What do you like about Apollo.io? Easy to find emails of prspects. Help in email marketing. MB Mohammad B. Small-Business (50 or fewer emp.) 5.0/5 "Most useful lead generation tool ever used" What do you like about Apollo.io? It adapted the requirements and deliver accordingly ##### 3. Features Users value the **comprehensive database and seamless automation** of Apollo.io for efficient prospecting and support. [ See 1321 mentions ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1078376&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "i used this site to get linkedin profile of company i want to pitch my service at" What do you like about Apollo.io? Getting access to LinkedIn profiles, email, and company insights is really useful. ![Ben C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ben C.") BC Ben C. Mid-Market (51-1000 emp.) 5.0/5 "Essential Tool for Effortless Lead Generation" What do you like about Apollo.io? Apollo.io has been a game changer for outbound efforts. The data quality is strong, the interface is intuitive, and the sequencing tools make it easy ##### 4. Helpful Users appreciate the **mass automation and personalization** features of Apollo.io, significantly enhancing their outreach efficiency. [ See 1317 mentions ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1079935&qs=pros-and-cons#reviews) See Related User Reviews ![Mohit D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohit D.") MD Mohit D. Small-Business (50 or fewer emp.) 5.0/5 "Mulitple Usage" What do you like about Apollo.io? Easy to find emails of prspects. Help in email marketing. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "i used this site to get linkedin profile of company i want to pitch my service at" What do you like about Apollo.io? Getting access to LinkedIn profiles, email, and company insights is really useful. ##### 5. Time-saving Users value the **time-saving automation** of Apollo.io, streamlining outreach and enhancing overall productivity. [ See 1123 mentions ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1079023&qs=pros-and-cons#reviews) See Related User Reviews ![Mohit D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohit D.") MD Mohit D. Small-Business (50 or fewer emp.) 5.0/5 "Mulitple Usage" What do you like about Apollo.io? Easy to find emails of prspects. Help in email marketing. ![Ben C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ben C.") BC Ben C. Mid-Market (51-1000 emp.) 5.0/5 "Essential Tool for Effortless Lead Generation" What do you like about Apollo.io? Apollo.io has been a game changer for outbound efforts. The data quality is strong, the interface is intuitive, and the sequencing tools make it easy ### 5 Cons or Disadvantages of Apollo.io ##### 1. Missing Features Users find the **limited CRM integration** options frustrating, wishing for more features in the basic plan. [ See 559 mentions ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1079993&qs=pros-and-cons#reviews) See Related User Reviews MB Mohammad B. Small-Business (50 or fewer emp.) 5.0/5 "Most useful lead generation tool ever used" What do you dislike about Apollo.io? UI and UX could be lot easier for new customers ![Nitesh S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nitesh S.") NS Nitesh S. Small-Business (50 or fewer emp.) 5.0/5 "A Game-Changer for Seamless Prospect Dialing" What do you dislike about Apollo.io? I keep running into a glitch when I use the parallel dialer at a speed setting of five. It causes problems when trying to dial five prospects at once, ##### 2. Inaccurate Data Users experience **inaccurate data** on Apollo.io, requiring manual verification and leading to unreliable contact information. [ See 469 mentions ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1078514&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.0/5 "Effortless Lead Generation with Seamless LinkedIn Integration" What do you dislike about Apollo.io? I wish Apollo.io would increase the number of data provided and offer the latest emails of people to avoid old emails or generic emails like gmails wh ![Deborah P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Deborah P.") DP Deborah P. Small-Business (50 or fewer emp.) 5.0/5 "Apollo on top!" What do you dislike about Apollo.io? Gathering more data would always be a good area to improve, since it could reduce the need to rely on three or four different tools. ##### 3. Learning Curve Users find the **learning curve steep** and the UI clunky, making effective navigation challenging. [ See 458 mentions ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1078975&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "i used this site to get linkedin profile of company i want to pitch my service at" What do you dislike about Apollo.io? It's a big site with a lot of functionalities and learning them all is quite difficult ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Helpful tool for prospecting and outreach" What do you dislike about Apollo.io? Pricing could be more flexible, especially for smaller teams. The platform also has a bit of a learning curve when you first start using it. ##### 4. Limited Features Users find Apollo.io's **limited features** restrictive, particularly regarding CRM integrations and sequence allowances in cheaper plans. [ See 431 mentions ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1080788&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 2.5/5 "Pretty OK" What do you dislike about Apollo.io? The platform seems like it was built by teenagers that have never used enterprise software or who have never done volume prospecting. It does a lot, ![Tiago F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tiago F.") TF Tiago F. Small-Business (50 or fewer emp.) 4.0/5 "Facilitate Outreaches with Intelligent Automation" What do you dislike about Apollo.io? Yes, the integration with LinkedIn leaves something to be desired. Previously it was semi-manual, I was able to generate them and make them work in th ##### 5. Data Inaccuracy Users experience **data inaccuracy** with Apollo.io, finding outdated or incorrect contact information hampers effective outreach efforts. [ See 420 mentions ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1079809&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.0/5 "Effortless Lead Generation with Seamless LinkedIn Integration" What do you dislike about Apollo.io? I wish Apollo.io would increase the number of data provided and offer the latest emails of people to avoid old emails or generic emails like gmails wh ![Moises R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Moises R.") MR Moises R. Mid-Market (51-1000 emp.) 5.0/5 "Apollo: My Go-To Tool for Accurate Lead Data" What do you dislike about Apollo.io? While I find Apollo to be a valuable tool, I've noticed that sometimes Sales Navigator's search engine pulls up a few more contacts than Apollo does. ![Andrew H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrew H.") AH Andrew H. Small-Business (50 or fewer emp.) 7/24/2026 "Effortless Lead Generation with Stellar Analytics" 5/5 What do you like best about Apollo.io? I really like the mass sending feature in Apollo.io. It allows me to easily send one message to 30 people, and provides analytics like how many people opened it and their reactions. The analytics especially help me see if my email is effective and getting people to click. I also appreciate how I can send emails quickly, and Apollo.io spaces them out intermittently, so it doesn’t come off as robotic. Setting it up was very easy as well. I just connected my email, and I didn’t have to spend any money to get started because I got 100 free credits. It’s been incredibly convenient and time-saving compared to manually doing everything, which took lots of hours before. And yeah, I'd recommend it to anyone, especially for getting leads for a company. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? I guess if they’re were more opportunities to earn credits. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? I find Apollo.io makes it easy to mass send emails and find leads that fit my restrictions, saving hours compared to manual searching. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Abhishan M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abhishan M.") AM Abhishan M. Frontend engineer Information Technology and Services Small-Business (50 or fewer emp.) 6/4/2026 Guest users or non-business users of the software, not included in G2 scores. "Apollo.io Makes Prospecting Fast with Precise Filters and All-in-One Workflows" 4/5 What do you like best about Apollo.io? Apollo.io keeps me coming back because I can swiftly move from spotting a target company to making a solid prospect list. The filters are precise for zeroing in on the perfect candidates. Plus, having contact info, outreach tools, and workflows all in one spot cuts out tons of tedious research work. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? I've learned not to trust every contact record on Apollo.io without double-checking. While most data's helpful, I often find outdated info like old job titles or email addresses, especially at rapidly growing firms where roles are constantly changing. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Using Apollo.io was a game changer. Before it, hunting down decision-makers involved scouring LinkedIn, company sites, and spreadsheets for ages. Apollo put everything in one spot finding prospects, getting contact info, and planning outreach. So building those target lists became way quicker and much less dull. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Oil & Energy](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Oil & Energy") UO Verified User in Oil & Energy Enterprise (\> 1000 emp.) 7/17/2026 "All-in-One Prospecting and Outreach That Boosts Sales Productivity" 4.5/5 What do you like best about Apollo.io? What I like most about Apollo.io is its combination of a large B2B contact database and built-in sales engagement tools. Instead of using separate platforms for prospecting, email outreach, and lead management, Apollo.io brings everything together in one place. Extensive database of verified business contacts and companies. Advanced search filters to identify prospects by industry, role, location, company size, and technologies used. Built-in email sequencing and outreach automation. CRM integrations that simplify lead management and tracking. Useful insights into buying intent and prospect activity to help prioritize outreach. For me, the most valuable feature is the advanced prospecting filters. They make it easy to build highly targeted lead lists, improving the quality of outreach and reducing the time spent searching for potential customers. The biggest benefit is increased sales productivity. Apollo.io streamlines lead generation, prospect research, and outreach, allowing sales and business development teams to spend more time engaging qualified prospects and less time on manual research. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? The biggest drawback is data accuracy consistency. While Apollo.io has a large contact database, I occasionally need to verify email addresses or job titles before reaching out, especially for rapidly changing organizations. Contact information is generally good, but some records can be outdated or inaccurate, requiring manual verification. Email deliverability depends heavily on proper domain setup and outreach practices, so results can vary. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo.io solves the challenge of finding qualified B2B prospects and managing outreach efficiently. Instead of spending hours researching companies and contacts across multiple sources, it provides a centralized platform for prospect discovery, contact enrichment, and sales engagement. Quickly identifies potential customers using advanced filters like industry, job title, company size, and location. Provides access to business contact information, reducing manual research. Automates email sequences and follow-ups to improve outreach efficiency. Integrates with CRM platforms to keep lead data synchronized. Helps prioritize prospects with company insights and engagement signals. In my workflow, Apollo.io significantly reduces the time spent building prospect lists and managing outreach campaigns. Instead of switching between multiple tools, I can find leads, organize them, and launch personalized email sequences from a single platform. The biggest benefit is higher sales productivity. Apollo.io streamlines lead generation and outreach, allowing me to spend more time building relationships with qualified prospects and less time on manual research and administrative tasks. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconCurrent UserValidated ReviewerIncentivizedSource: G2 invite ![Nitesh S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nitesh S.") NS Nitesh S. Senior BDE | Expert in Lead Generation, Client Relations & Revenue Growth Small-Business (50 or fewer emp.) 11/5/2025 "A Game-Changer for Seamless Prospect Dialing" 5/5 What do you like best about Apollo.io? I really appreciate the effectiveness of Apollo.io's dialer, especially the parallel and power dialer features which work fantastically well. This allows me to connect with a larger number of prospects smoothly without any glitches, which is extremely beneficial for my work. The data provided by Apollo.io is unique, helpful, and impressively accurate, with the occurrence of incorrect data being less than 1%. This precision ensures that the mobile numbers and email addresses I acquire are correct and verified, making it easier to reach the right decision-makers for my business. The platform's ability to automate tasks related to LinkedIn and email all in one place truly transforms my operations, acting as a game-changer for my business processes. Additionally, the user interface is intuitive and easy to handle, even for newcomers, enabling them to perform tasks right from the first day, which significantly eases the onboarding process. I give Apollo.io a high rating of 9.5 out of 10 for these features. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? I keep running into a glitch when I use the parallel dialer at a speed setting of five. It causes problems when trying to dial five prospects at once, which disrupts the workflow and makes the experience less smooth. Because of this, it doesn’t feel like it can compete effectively with other tools like NUCs or Orem. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? I use Apollo.io mainly for its dialer and reliable data accuracy, which helps me connect with prospects smoothly. It also automates LinkedIn and email tasks, bringing key lead-generation tools into one place. Having access to verified contact information makes it easier to build stronger business connections while saving me time. Review collected by and hosted on G2.com. Show More 4/29/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite AM Adeel M. Virtual Assistant Information Technology and Services Small-Business (50 or fewer emp.) 4/28/2026 "Everything I Needed for Outreach in One Place" 4/5 What do you like best about Apollo.io? The combination of a massive verified contact database and built-in sequencing is what keeps me coming back. Instead of juggling three different tools for finding leads, verifying emails, and sending follow-ups, Apollo handles it all in one place that alone saves a couple of hours every week. The filters are where it really shines. I can narrow down prospects by industry, company size, job title, and even tech stack, so I'm not wasting time on contacts that were never a good fit. Building a targeted list that used to take half a day now takes maybe 20 minutes. The email sequencing with automatic follow-ups means I'm not manually tracking who I chased and when. I set the cadence once and Apollo keeps it moving, which has noticeably improved my reply rates just through consistency. One thing I didn't expect: the Chrome extension is genuinely useful. I can pull up a LinkedIn profile and get contact details and company info without leaving the page, it's small but it adds up. If you do any kind of cold outreach at scale, it's hard to justify cobbling together separate tools when Apollo does the job end to end. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? The data accuracy is the biggest frustration. Email bounce rates are higher than I'd like. probably 10–15% of contacts have outdated information, which hurts deliverability if you're not scrubbing lists before sending. A more aggressive real-time verification pass before exporting would go a long way. The interface can get cluttered once you're managing multiple sequences and lists simultaneously. Navigating between campaigns, contacts, and analytics feels like one click too many each time. Credit limits are a genuine pain point. If you're doing heavy prospecting in a given week, you can burn through your monthly export credits faster than expected and then you're either pausing outreach or upgrading. The reporting is decent but not deep enough. I can see open and reply rates, but drilling into which specific step in a sequence is causing drop-off takes more effort than it should. Better per-step analytics without needing to export data manually would make optimising sequences a lot easier. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Before Apollo, prospecting meant jumping between LinkedIn, Hunter.io, and a spreadsheet just to build one targeted list then managing follow-ups manually, which meant leads regularly going cold simply because timing slipped. We struggled with scattered tools and inconsistent follow-up, but now we can build a verified, filtered prospect list and launch a full sequence in under 30 minutes, which has resulted in more replies, fewer missed follow-ups, and roughly 60% less time spent on the prospecting process overall. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Krupa S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Krupa S.") KS Krupa S. Founder Small-Business (50 or fewer emp.) 7/10/2026 "Seamless Prospecting with Robust Automation Features" 5/5 What do you like best about Apollo.io? I like Apollo.io's inbuilt dialer feature and workflow automation, especially the power dialer, which makes dialing a bunch of contacts easy. As a small business owner, I can create a list and reach my prospects at the perfect time, dialing contacts one by one automatically. The automation features are super efficient, allowing me to create workflow sequences with 10-12 personalized touchpoints, from emails to LinkedIn connections, without manually overseeing each profile. I also appreciate the contact enrichment feature, which updates contact information like job changes or emails automatically, saving me the hassle of updating each contact individually. Additionally, Apollo.io's simplicity and efficiency stand out. Building lists with the ICP filters and technology stack is straightforward, and the app doesn't lag, unlike ZoomInfo. Their Chrome extension is a helpful addition, ensuring smooth functioning. The onboarding process was smooth and quick with just two sessions, making the setup easy. Considering the price and features offered, I find Apollo.io very cost-effective for a small-scale business. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? The number of emails that can be sent from a single email per day during campaigns is limited to 50, which is a bit restricting for a small business owner like me. Also, sometimes there are small bugs where the list doesn't sync properly with the CRM, and even if it does, there might be duplicate contacts, causing problems or data duplication. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo.io simplifies prospecting and outreach by integrating dialer and automation features. It helps build lists matching my ICPs, enrich contacts, and manage workflows efficiently. Its Chrome extension ensures smooth operation, and it offers a cost-effective solution for small businesses. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Ajay R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ajay R.") AR Ajay R. Manager- Inside Sales Small-Business (50 or fewer emp.) 4/29/2026 Guest users or non-business users of the software, not included in G2 scores. "Apollo.io Mail Sequences Made Outreach Easy—and Brought in Leads" 5/5 What do you like best about Apollo.io? I like the mail sequence feature in Apollo.io because it’s easy to use. I just apply filters, pull the contacts, and push them into a sequence, and around 200 emails go into the sequence. I’ve gotten many leads from this. Also the Ai intelligence made my mail personalised on next level. Love this Review collected by and hosted on G2.com. What do you dislike about Apollo.io? In the basic version, I can only select 25 contacts at a time, which makes it take longer to push my contacts into a sequence. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Problem: Sending personalized cold emails to 200 prospects every day, along with follow-up emails in a sequence, used to take far too much time. On top of that, when prospects were in different time zones, it became really difficult to send emails to each person at the right time. With Apollo io, there’s no hassle at all—it sends personalized emails based on their time zones, and that has benefited me. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite AS Alison S. Civil Engineer Small-Business (50 or fewer emp.) 5/10/2026 "Fantastic Granular Filtering and Reliable Contact Data That Helps Close Deals Fast" 4.5/5 What do you like best about Apollo.io? The granular filtering system is fantastic for narrowing down exactly who I need to reach in the recruitment space. It consistently provides accurate contact details, and that reliability has been the main driver behind closing several deals within a very short timeframe. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? At times, the platform can feel a bit sluggish or laggy, particularly when I’m working through large lists of leads. Also, the cost of credits can seem a little steep if you’re scaling quickly, so you really need to be strategic about which leads you choose to export to ensure you’re getting the best return on that investment. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? It takes the guesswork out of the process and solves the “needle in a haystack” challenge of finding the right talent and the right hiring managers. By offering verified, direct contact information, it helps bypass the gatekeepers that typically slow recruitment down. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") GI Verified User in Information Technology and Services Small-Business (50 or fewer emp.) 3/17/2026 "Fast, All-in-One Outreach with Powerful Contact Search" 5/5 What do you like best about Apollo.io? The contact search is really goood. I can filter by industry, job title, company size and get a proper list in minutes. Before this I was wasting so much time just trying to find the right person to reach out to. Also the fact that you can set up email sequences directly inside Apollo without needing another tool is genuinely helpful. Everything is in one place and it just makes the whole outreach process a lot faster. Free plan is also decent enough to get started without paying anything upfront. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? Honestly the data is not always accurate. Sometimes the email bounces or the phone number is wrong so you still have to verify before actually reaching out which is a bit annoying. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? I was manually searching on LinkedIn, checking company websites, trying to find emails one by one. Apollo just killed that problem. Now I search, filter and get a list ready in like 10-15 minutes. Review collected by and hosted on G2.com. Show More 4/22/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Ankita P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ankita P.") AP Ankita P. Business Development Executive Mid-Market (51-1000 emp.) 6/24/2026 "Streamlined Lead Generation with Easy Setup" 5/5 What do you like best about Apollo.io? I use Apollo.io mainly to find potential clients and build targeted prospect lists for outreach. It helps me find the right decision-makers and get accurate contact information effortlessly. I love how it saves time and keeps my lead generation process efficient. The ease of use stands out the most for me, as it allows me to handle everything from one platform instead of jumping between tools. Its powerful search filters let me quickly find the right prospects, and the data is generally reliable, streamlining prospecting and making it feel less repetitive. I also appreciate the easy setup and minimal onboarding needed to start using the platform. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? Apollo.io works well for most of my needs, but there are times when contact details need additional verification. Better data accuracy and broader coverage across certain industries would further improve the experience. In my experience, broader coverage for smaller businesses, startups, and niche technology sectors would be helpful. As for data accuracy, more frequent updates to contact information and company records would reduce the need for manual verification and improve confidence in the data during outreach. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? I use Apollo.io to efficiently find potential clients and decision-makers, saving time and reducing manual work. It keeps my prospecting organized with reliable contact data and powerful search filters, making outreach more efficient and allowing me to focus on relationship-building. Review collected by and hosted on G2.com. 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