--- title: Apollo.io Reviews meta\_title: 'Apollo.io Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 9720 reviews by the users' company size, role or industry to find out how Apollo.io works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 9720 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # Apollo.io Reviews & Product Details Visit Website Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs. * * * Product Website Apollo.io Seller [Apollo.io](https://www.g2.com/sellers/apollo-io) Discussions [Apollo.io Community](https://www.g2.com/products/apollo-io/discuss) Languages Supported English, Portuguese, Spanish Solution Type All-in-One Overview by Andy McCotter-Bicknell Show More ## Pricing Pricing provided by Apollo.io. ### Free Free 1 user Per Month [ View More Pricing Information ](https://www.g2.com/products/apollo-io/pricing) ## Apollo.io Integrations (58) What do users say about integrations? 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НA Нурлан A. director Small-Business (50 or fewer emp.) 8/4/2026 "Frustrating Signup Process and Usability Issues" 0.5/5 What do you like best about Apollo.io? i thought they are good. but it was disappointing, that customer care disguises the reason they terminated account. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? I didn't like Apollo.io because I couldn't even sign up. It didn't sign me up and sent 20 times the same message. It was totally a mess, and it terminated the account without even beginning to use it. We couldn't use it, and we won't use it anymore. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? I used Apollo.io for data enrichment, but it didn't work as expected. It failed to sign me up, sending the same message multiple times. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Aiman K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aiman K.") AK Aiman K. strategic project lead Research Mid-Market (51-1000 emp.) 1/19/2026 "Apollo.io Streamlines Prospecting with Accurate Data and Seamless CRM Integrations" 5/5 What do you like best about Apollo.io? What I like most about Apollo.io is how much time it saves me on prospecting and outreach. The contact and company data feels accurate and is easy to navigate, so finding the right leads is quick and straightforward. I also really appreciate the robust filters and the seamless CRM integrations, which help keep everything organized and moving efficiently. Overall, it streamlines my workflow and lets me focus on building real connections instead of spending time hunting down information. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? One thing I don’t like about Apollo.io is that it can sometimes feel overwhelming, especially for new users. There are a lot of features and filters, which are powerful, but it takes time to fully understand them and use them effectively. Data accuracy can also be inconsistent at times, so contacts may occasionally need to be verified. On top of that, some advanced features and higher usage limits are locked behind paid plans, which can feel restrictive when you’re trying to scale outreach. Overall, it’s a strong tool, but it comes with a learning curve and a few practical limitations. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo.io addresses the problem of inefficient, time-consuming prospecting by centralizing lead discovery, contact data, and outreach tools in one place. Rather than jumping between multiple platforms to find prospects, verify contact details, and manage outreach, Apollo pulls these steps into a single, streamlined workflow. For me, this translates into major time and effort savings. I can quickly pinpoint the right companies and decision-makers using advanced filters, access accurate contact information, and start personalized outreach without leaving the platform. The CRM integrations also help keep my data clean and up to date, which reduces manual work and unnecessary follow-ups. Overall, Apollo helps me work smarter and move faster, so I can spend more time on meaningful conversations and relationship-building instead of administrative tasks or lead research. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Emilia G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emilia G.") EG Emilia G. Partnerships Manager Small-Business (50 or fewer emp.) 5/5/2026 "Simple, User-Friendly Interface with Accurate Lead Information" 4/5 What do you like best about Apollo.io? I like that the interface is simple and user-friendly. I was able to find accurate lead information for the contacts my team and company intended to target, and I managed to establish contact with most of them. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? I found that many contacts and their details weren’t always accurate or up to date. The feature that connects to LinkedIn often didn’t refresh when people changed roles or companies, which made parts of my prospecting process take a bit longer. I also ran into a few email bounces when using the email information for certain contacts, which suggested that the email domain Apollo pulled for those contacts wasn’t correct. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? It helped me establish a clear, defined process for my team’s contact mining and cold outreach, which made our workflow more consistent and easier to follow. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 Icon 5/7/2026 Validated ReviewerIncentivizedSource: G2 invite ![Ruchira S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ruchira S.") RS Ruchira S. Business Development Associate Enterprise (\> 1000 emp.) 7/6/2026 "Apollo.io: Streamlined Sales Process with Great Flexibility" 5/5 What do you like best about Apollo.io? I use Apollo.io for my sales process and I appreciate how it helps to identify, qualify, and verify leads effectively. I really like the outbound call activity status for B2B, as it seems very useful. The extension with apps like LinkedIn is also fantastic because it gives a great view of my pipeline. I switched from other products to Apollo.io because of the great flexibility and control it offers over CRM. The initial setup was a breeze—definitely a 10 out of 10. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? I experience issues with email bouncing back. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? I use Apollo.io to identify, qualify, and verify leads, which streamlines my sales process. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite AS Aman S. Marketing Manager Mid-Market (51-1000 emp.) 1/15/2026 "Apollo Streamlines Prospecting with an All-in-One Outbound Workflow" 4/5 What do you like best about Apollo.io? Apollo stands out for how quickly it turns prospecting into action. Instead of spending time jumping between tools for data, enrichment, and outreach, everything sits in one workflow. The ability to filter prospects by very specific criteria and immediately push them into sequences makes outbound efforts faster and more focused, especially for B2B teams. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? One downside is that not all contact data is consistently reliable across regions, which means occasional manual validation is still necessary. The platform also packs in a lot of functionality, so it can feel dense at first and take time to fully understand which features matter most for your use case. Some useful capabilities are also tied to higher plans. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo.io solves the inefficiency of traditional B2B prospecting where lead discovery, enrichment, and outreach are handled in separate tools. By centralizing these steps, it removes friction from the outbound process and reduces the time spent on setup and data cleanup. This benefits us by speeding up lead generation, improving targeting quality, and enabling more consistent outreach without increasing manual effort. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Sakshi S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sakshi S.") SS Sakshi S. Business Development Executive Mid-Market (51-1000 emp.) 4/1/2026 "Powerful Data Extraction Yet Needs Accuracy Improvement" 4/5 What do you like best about Apollo.io? I use Apollo.io for bulk data extraction for email marketing, and it's very easy to set up everything. I really like getting verified email IDs and specific technology or industry-based company data, which helps me target my campaigns more effectively. The new Lookalike feature is great; I just put a company URL, and Apollo.io shares similar companies' data with me. It's particularly helpful when targeting specific industries, as I can easily find similar clients in my desired markets. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? Apollo.io does not provide 100% accurate technology-based data. It provides 70% accurate and 30% mixed with other tech data. Sometimes, when I cross-verify the data for specific users like Magento, only 50% are from Magento, and the others are from different technologies like Shopify, WordPress, or WooCommerce. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? I use Apollo.io for bulk data extraction in email marketing. It provides verified emails and specific technology or industry data, helping me target campaigns. I like the Lookalike feature for finding similar companies, though technology data accuracy could improve. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![KharanKumar R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "KharanKumar R.") KR KharanKumar R. Data Analyst Computer Software Mid-Market (51-1000 emp.) 9/26/2025 "Apollo.io for lead generation of client to convert." 5/5 What do you like best about Apollo.io? Apollo.io mainly helps to find out the target client company contact details which is easy to use and helps to get the required person. we use in our marketing team and convert to a lead for which apollo is very helpful. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? No I don't have anything to dislike currently everything satisfied for me. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo.io is solving our problem by providing correct client personal data and benefiting by sending mail to client and get poc for the project. Also we give the client free use for few days our model for those client we specifically choose them from apollo. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 Icon 4/30/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite RD Rahul D. Sr. Business Development Representative Small-Business (50 or fewer emp.) 8/30/2024 "Elevates Lead Generation with Ease" 5/5 What do you like best about Apollo.io? I have been using Apollo.io for finding contacts, emails, and phone numbers, which is great for generating leads. It helps with running email sequences for cold outreach, and its AI-generated email suggestions are a big plus for creating personalized emails for different industries and prospects. I like how easy it is to navigate, with the features necessary for prospecting and lead generation being available, along with a vast database of millions of contacts. It's easy to enrich emails using various databases. The email sequence and the statistics dashboard are very helpful for tracking email open rates, deliverability, and replies. I also found the initial setup of Apollo.io to be very easy. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? Sometimes there are some issues in the UI, if you open the contacts and click on the company of that contact it shows the previous contact's company which you have recently opened. If you refresh the tab and click again, then it shows the correct one. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? I use Apollo.io to find contacts, emails, and phone numbers, run email sequences, and generate leads. It helps with company insights, finding relevant prospects with buying intent, and creating AI-generated personalized emails for better outreach and response rates. Review collected by and hosted on G2.com. Show More 3/30/2026 Validated ReviewerIncentivizedSource: G2 invite ![Sonvir S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sonvir S.") SS Sonvir S. Team Leader Enterprise (\> 1000 emp.) 8/11/2026 Guest users or non-business users of the software, not included in G2 scores. "All-in-One, Budget-Friendly Prospecting with Apollo.io" 5/5 What do you like best about Apollo.io? The best thing about Apollo.io is its all-in-one setup that combines a massive B2B contact database with built-in email sequencing and CRM tools, giving small teams a budget-friendly way to find and contact leads. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? Outdated or incorrect email addresses and phone numbers require manual verification. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo.io solves the fragmentation of sales tools by combining a massive B2B contact database, email engagement sequences, and CRM data enrichment into a single platform. This saves time on manual research, reduces software costs, and streamlines outbound lead generation. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Shimmy M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shimmy M.") SM Shimmy M. Founder/CEO Small-Business (50 or fewer emp.) 5/6/2026 "Apollo.io Keeps Info at My Fingertips Across Apps and Extensions" 4.5/5 What do you like best about Apollo.io? The ability to check for information through the various apps and extensions is awesome - I don't have to search around or copy and paste - Apollo.io is where I need it. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? The only downside i can think of is when I'm not creative enough to find the right departments to reach out to. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? It is helping me to quickly survey and reach out to individuals who are typically interested in the type of services we provide. The data is pretty great. Even if a deal doesn't happen, I've managed to grow my network. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ## Questions about Apollo.io? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Apollo.io ](https://www.g2.com/products/apollo-io/discussions/new) ![SlightWrks D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "SlightWrks D.") SD SlightWrks Digital Agency • Last activity about 1 month ago Apollo.io Enterprise plan and contract lock in: how did you avoid getting stuck? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/apollo-io-enterprise-plan-and-contract-lock-in-how-did-you-avoid-getting-stuck) GU Guest User • Last activity 23 days ago Is Apollo IO free? 6 Upvotes 11 [ Join the conversation ](https://www.g2.com/discussions/is-apollo-io-free) [ View all Discussions ](https://www.g2.com/products/apollo-io/discuss) ## Pricing Options Pricing provided by Apollo.io. ### Free Free 1 user Per Month ### Basic $49.00 1 user Per Month ### Professional $79.00 1 user Per Month [ View More Pricing Information ](https://www.g2.com/products/apollo-io/pricing) Apollo.io Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0fe1247bb1ae3d476bf6e9dbd470cf7d/gtm-workspace-powered-by-zoominfo.png "Product Avatar Image") GTM Workspace - Powered by ZoomInfo 4.5/5(9,106) [ Compare Now ](https://www.g2.com/compare/apollo-io-vs-gtm-workspace-powered-by-zoominfo) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_4d67371257a51328c0872a8494a9e450/lusha.png "Product Avatar Image") Lusha 4.3/5(1,665) [ Compare Now ](https://www.g2.com/compare/apollo-io-vs-lusha) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_e4f3b2a4a1fa731be1e738d5597320d4/seamless-formally-seamless-ai.png "Product Avatar Image") Seamless (formally... 4.4/5(5,356) [ Compare Now ](https://www.g2.com/compare/apollo-io-vs-seamless-formally-seamless-ai) ##### ##### Apollo.io Features Data Availability Contact Data Availability Company Data Availability Industry Research Availability Data Accuracy Contact Data Accuracy Company Data Accuracy Features Lead Builder Search Lead Intelligence Lead Validation Lead Enrichment Lead Quality [ View More Features ](https://www.g2.com/products/apollo-io/features) ## Top-Rated Alternatives [ ![GTM Workspace - 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