--- title: Apollo.io Reviews meta\_title: 'Apollo.io Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 9704 reviews by the users' company size, role or industry to find out how Apollo.io works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 9704 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # Apollo.io Reviews & Product Details Visit Website Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs. * * * Product Website Apollo.io Seller [Apollo.io](https://www.g2.com/sellers/apollo-io) Discussions [Apollo.io Community](https://www.g2.com/products/apollo-io/discuss) Languages Supported English, Portuguese, Spanish Solution Type All-in-One Overview by Andy McCotter-Bicknell Show More ## Pricing Pricing provided by Apollo.io. ### Free Free 1 user Per Month [ View More Pricing Information ](https://www.g2.com/products/apollo-io/pricing) ## Apollo.io Integrations (58) What do users say about integrations? 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SM Shimmy M. Founder/CEO Small-Business (50 or fewer emp.) 5/6/2026 "Apollo.io Keeps Info at My Fingertips Across Apps and Extensions" 4.5/5 What do you like best about Apollo.io? The ability to check for information through the various apps and extensions is awesome - I don't have to search around or copy and paste - Apollo.io is where I need it. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? The only downside i can think of is when I'm not creative enough to find the right departments to reach out to. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? It is helping me to quickly survey and reach out to individuals who are typically interested in the type of services we provide. The data is pretty great. Even if a deal doesn't happen, I've managed to grow my network. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Enterprise (\> 1000 emp.) 5/27/2026 "Begging you not to buy this, save your GTM org" 0/5 What do you like best about Apollo.io? There is nothing I like about this platform. I am an AE expected to make 20+ dials and 50+ touches per day, this platform makes it incredibly IMPOSSIBLE to do this at scale. The interface is NOT intuitive and creates more problems than good. I MISS Outreach and Gong SO much. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? There is not one thing I like about this platform. It makes high volume outreach incredible difficult and slows down my process. The enrichment of contacts (phone numbers and email) take a very long time to populate and 90% of the time is not accurate Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? It is the GTM system my employer has chosen and apparently ruined our deliverability in our email domain. Absolute nightmare do not buy this Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Bibhu P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bibhu P.") BP Bibhu P. Founder's Office - Strategy and Growth Small-Business (50 or fewer emp.) 4/21/2026 Guest users or non-business users of the software, not included in G2 scores. "Reliable Contact Database and Detailed Filters Make Outreach Easy" 5/5 What do you like best about Apollo.io? The contact database is fairly reliable, and the filters are detailed enough to get very specific with targeting. What stands out is how easy it is to go from finding leads to actually reaching out Review collected by and hosted on G2.com. What do you dislike about Apollo.io? Data accuracy can be inconsistent at times, especially for smaller companies or niche roles, where emails or titles are not always up to date. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? For us, it makes it easier to move quickly from identifying the right companies to actually starting conversations. The targeting filters help narrow down relevant prospects, and the built-in sequencing means we can run structured outreach without needing a separate tool. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic Review from User Profile ![Nesanthan S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nesanthan S.") NS Nesanthan S. Enterprise GTM Small-Business (50 or fewer emp.) 4/30/2026 "Excellent Lead Enrichment Tool with Minor UI Drawbacks" 4/5 What do you like best about Apollo.io? I love that I can find numbers and emails with Apollo.io, which is a great tool and one of the better data vendors. The API connection is really cool, and running it through my MCP to pull data is fun. It helps keep everything centralized, allowing leads to be built and pushed to Lemlist, which has been a cool addition for me. The initial setup of Apollo.io was very easy for me. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? Not a fan of their extension, it's a bit clunky. I feel like Wiza and Lemlist have it down packed. Also, the UI and color is a bit hard on the eyes. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? I use Apollo.io for lead enrichment, finding numbers and emails when other resources fail. It's a great tool for centralizing data, and its API connection helps run everything efficiently. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Shain C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shain C.") SC Shain C. Head of Digital Strategy & SaaS Tooling Broadcast Media Mid-Market (51-1000 emp.) 3/26/2026 "Streamlined B2B Prospecting with Precise Outreach" 4/5 What do you like best about Apollo.io? What I appreciate most about Apollo.io is how it directly elevates the efficiency and reliability of our media-focused B2B prospecting in ways that fit our broadcast and advertising workflow perfectly. The accuracy of verified contact data stands out dramatically. Apollo's verified emails and direct dials eliminate wasted effort by ensuring our outreach lands in the right inboxes, which lets our team focus on building partnerships instead of fixing bad data. The targeted search and filtering are incredibly effective for our industry, allowing us to filter by company size, media focus, advertising budget, and job role to pinpoint the exact partners and advertisers that match our broadcast inventory and content strategy. This precision makes outreach far more relevant and reduces time spent on unqualified leads. Additionally, the initial setup of Apollo.io was really straightforward and hassle-free for our team. Account creation and onboarding were intuitive, and connecting to our CRM worked smoothly with native integration, allowing us to have data sync running within minutes without complex configuration. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? One area where Apollo.io doesn’t fully match our broadcast and media-focused workflow is in its industry-specific data depth. While general firmographic data is strong, it lacks more granular filters for subsectors within broadcasting, such as linear TV, radio networks, OTT platforms, and regional broadcast affiliates. This means we sometimes have to manually refine lists instead of filtering precisely from the start. Data coverage for smaller to mid-sized regional media agencies and local German broadcasters can also be inconsistent. Contacts are often less complete or updated less frequently than those for large international media groups, which forces extra manual verification for our local market campaigns. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo.io streamlines B2B prospecting by providing verified contact data, reducing time wasted on outdated leads, and centralizing workflows. Its targeted filtering capabilities enhance outreach precision and improve ad sales cycles by reaching the right decision-makers efficiently. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Small-Business (50 or fewer emp.) 1/9/2024 "Streamlined Outbound Sales with Effective Automation" 5/5 What do you like best about Apollo.io? I like multiple features of Apollo.io, especially the ability to create cadences to reach out to multiple prospects with a single click. The tool allows us to track whether the receiver has read the email or not, and we can define the steps to be part of that cadence. I find the automation of reaching out very valuable as it saves a lot of time. The extension that Apollo.io provides also stands out. It lets me transfer contacts from LinkedIn Sales Navigator directly to Apollo's list or cadence, which really saves time. Additionally, the ease of setup of Apollo.io is significant, with no headaches involved. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? I think the calling only allows calling within North America. However, they have another plan that gives flexibility to call anywhere across the globe, but they charge per second. So that means even if the receiver is not answering the call, I will be charged for that. I think that's not a great plan as far as calling is concerned. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo.io provides contacts and email IDs for our target industries, streamlines outreach with automated cadences, and integrates smoothly with LinkedIn, saving us significant time in lead generation and follow-ups. Review collected by and hosted on G2.com. Show More 3/24/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Kunal S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kunal S.") KS Kunal S. Ecommerce Consultant Computer Software Small-Business (50 or fewer emp.) 1/7/2026 "Apollo helped me closing 100+ deals in 2025" 4.5/5 What do you like best about Apollo.io? Apollo has become an essential part of my daily workflow. Whether I need to extract phone numbers and emails of prospects or gather information about an organization's tech stack, Apollo.io makes these tasks much more efficient. Running bulk campaigns is also seamless, and I appreciate that there is no noticeable latency—Apollo.io operates quickly and reliably. Apollo extension works really well. I have installed it with linkedin and browser. This gives me instant information about the companies I'm prospecting. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? There isn't much to mention, but over the past month, I've noticed that some of the contact numbers provided were inaccurate. I encountered instances where the same name was listed, but it turned out to be a different person. This has unfortunately led to the loss of a few credits. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Since I handle multiple projects across the geography, lead enrichment is very crucial for my work. We run email campaigns for that accurate email and other contact details are very crucial for us that's why I relied on Apollo.io. They have made my life easier as well as my data team's life easier. We have closed 100+ deals last year generating a revenue of 35M+. This was backed by the accurate data that we have enriched with Apollo.io Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Raju S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Raju S.") RS Raju S. Senior Business Analyst Information Technology and Services Mid-Market (51-1000 emp.) 5/11/2026 Guest users or non-business users of the software, not included in G2 scores. "Apollo.io Makes Finding and Reaching Leads Fast and Easy" 5/5 What do you like best about Apollo.io? The best I like about Apollo.io is easy to find accurate and reach out to the lead in correct approach. The filter are really useful and saves alot of time for follow-ups. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? One thing which is not good with Apollo.io is that sometime the contacts we found are outdated, which needs to be updated regularly. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo.io helps solve the problem of finding accurate leads and managing outreach in one place. It saves lot of time of manual searching, which makes the overall sales process much more organized. Review collected by and hosted on G2.com. Show More 5/14/2026 Current UserValidated ReviewerSource: Thank You page ![Aneyas M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aneyas M.") AM Aneyas M. Manager - Growth & Partnerships Mid-Market (51-1000 emp.) 3/23/2026 "Simplifies Campaign Management with Stellar Support" 3.5/5 What do you like best about Apollo.io? I like that Apollo.io is easy to use, which is great for my team of four people. The customer service representative assigned to our enterprise account was very helpful in onboarding me and my team. As a manager for business development, Apollo.io saved me a lot of time and provided me with best practices to start with rather than searching for them myself. I also appreciate that it gives us a unified view to manage different campaigns that go out at different time zones for various regions, which saves us the headache of managing these separately. Overall, it's very user-friendly for the team. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? I believe they could give us a better understanding of what the best practices are in a simple go-to one-pager. I'd like it to be defined in terms of the activities for business, focusing on outreach, prospecting, and CRM. I would love to know the best practices for each of these categories in terms of saving and securing the domain of the company, and how to use more IDs to simulate a healthy email outreach campaign. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo.io saves us time and the headache of managing different campaigns in various time zones, providing a unified view to manage it all. It also aids in adopting best practices, saving me time as a business development manager. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Syeda Safura J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Syeda Safura J.") SJ Syeda Safura J. Instructor Small-Business (50 or fewer emp.) 9/11/2023 "Effortless lead generation that delivers real results!" 5/5 What do you like best about Apollo.io? What I really appreciate is how intuitive and powerful the filtering system is. It allows you to narrow down prospects based on very specific criteria, so you don’t have to scroll through millions of irrelevant contacts. It saves an incredible amount of time and makes lead generation much more focused and efficient. The accuracy of the data and ease of exporting contacts also make outreach planning seamless. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? Improving the verification process and ensuring more up-to-date contact information would make the platform even more reliable and powerful for outreach. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo.io has helped me with lead generation, i dont have to spend hours looking for contacts that i need to reach or go through the routine of contacting the Company reception desk then reach the designated authority. Review collected by and hosted on G2.com. Show More 2/24/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ## Questions about Apollo.io? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Apollo.io ](https://www.g2.com/products/apollo-io/discussions/new) GU Guest User • Last activity 22 days ago Is Apollo IO free? 6 Upvotes 11 [ Join the conversation ](https://www.g2.com/discussions/is-apollo-io-free) ![SlightWrks D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "SlightWrks D.") SD SlightWrks Digital Agency • Last activity about 1 month ago Apollo.io Enterprise plan and contract lock in: how did you avoid getting stuck? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/apollo-io-enterprise-plan-and-contract-lock-in-how-did-you-avoid-getting-stuck) [ View all Discussions ](https://www.g2.com/products/apollo-io/discuss) ## Pricing Options Pricing provided by Apollo.io. ### Free Free 1 user Per Month ### Basic $49.00 1 user Per Month ### Professional $79.00 1 user Per Month [ View More Pricing Information ](https://www.g2.com/products/apollo-io/pricing) Apollo.io Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0fe1247bb1ae3d476bf6e9dbd470cf7d/gtm-workspace-powered-by-zoominfo.png "Product Avatar Image") GTM Workspace - Powered by ZoomInfo 4.5/5(9,106) [ Compare Now ](https://www.g2.com/compare/apollo-io-vs-gtm-workspace-powered-by-zoominfo) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_4d67371257a51328c0872a8494a9e450/lusha.png "Product Avatar Image") Lusha 4.3/5(1,665) [ Compare Now ](https://www.g2.com/compare/apollo-io-vs-lusha) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_e4f3b2a4a1fa731be1e738d5597320d4/seamless-formally-seamless-ai.png "Product Avatar Image") Seamless (formally... 4.4/5(5,356) [ Compare Now ](https://www.g2.com/compare/apollo-io-vs-seamless-formally-seamless-ai) ##### ##### Apollo.io Features Data Availability Contact Data Availability Company Data Availability Industry Research Availability Data Accuracy Contact Data Accuracy Company Data Accuracy Features Lead Builder Search Lead Intelligence Lead Validation Lead Enrichment Lead Quality [ View More Features ](https://www.g2.com/products/apollo-io/features) ## Top-Rated Alternatives [ ![GTM Workspace - 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