--- title: Apollo.io Reviews meta\_title: 'Apollo.io Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 9704 reviews by the users' company size, role or industry to find out how Apollo.io works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 9704 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # Apollo.io Reviews & Product Details Visit Website Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs. * * * Product Website Apollo.io Seller [Apollo.io](https://www.g2.com/sellers/apollo-io) Discussions [Apollo.io Community](https://www.g2.com/products/apollo-io/discuss) Languages Supported English, Portuguese, Spanish Solution Type All-in-One Overview by Andy McCotter-Bicknell Show More ## Pricing Pricing provided by Apollo.io. ### Free Free 1 user Per Month [ View More Pricing Information ](https://www.g2.com/products/apollo-io/pricing) ## Apollo.io Integrations (58) What do users say about integrations? 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AD Aravind D. Business Development Executive: Total Technology Transformation Mid-Market (51-1000 emp.) 11/1/2023 "Sales Development Representative" 5/5 What do you like best about Apollo.io? Easy access to Apollo.io through the Chrome extension is the best feature for me. It has a user-friendly interface with drag-and-drop functionality, and it makes it easy to build a search list using AI. It also integrates very well with our Salesforce CRM. Overall, it’s a lightweight and user-friendly system for extracting leads, and it works well for the Indian market. The budget-friendly package still provides a feature-rich platform for sales and marketing. It also performs well with Gmail integration, helping automate email campaigns and sequence follow-up flows. Chat support is available 24/7. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? Sometimes the email addresses aren’t available. There should be an option to update incorrect phone numbers, and credits should be refunded when the information provided is wrong. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Easy contact sourcing with valid information, and it’s especially helpful for extracting contacts in bulk. Time saving in sending emails and features benefits every sales reps to have all tools at one place - no headache Review collected by and hosted on G2.com. Show More 7/23/2026 Current UserValidated ReviewerSource: Organic ![Sanskar M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sanskar M.") SM Sanskar M. Business Development Executive Small-Business (50 or fewer emp.) 7/21/2026 Guest users or non-business users of the software, not included in G2 scores. "Apollo.io Supercharges Prospecting with Powerful Data, Sequencing, and CRM Integration" 5/5 What do you like best about Apollo.io? What I like best about Apollo.io is its extensive B2B contact database, accurate company information, email sequencing, and CRM integration. It makes prospecting faster by allowing me to find the right decision-makers, verify contact details, and manage outreach from a single platform. The advanced search filters and lead enrichment features are especially valuable for targeted sales. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? While Apollo.io is a powerful platform, contact accuracy can sometimes be inconsistent, especially for direct phone numbers and email addresses. Some company data may be outdated, and email verification isn't always perfect. Additionally, the credit system can feel restrictive for users who do high-volume prospecting, and occasional duplicate or incomplete records require manual verification. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo.io solves the challenge of finding and reaching the right decision-makers efficiently. Instead of spending hours searching for company contacts manually, I can quickly identify procurement managers, purchase heads, and other key stakeholders. This saves significant time, improves the quality of my prospecting, and increases the chances of connecting with the right people. The platform also helps me organize leads, automate outreach, and manage follow-ups, making my sales process more productive. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite IA Isaac A. Software developer Small-Business (50 or fewer emp.) 6/30/2026 "Apollo’s Predatory Credit Expiration Scam – Formal Complaint & Demand for Immediate Remedy" 0/5 What do you like best about Apollo.io? Very very little. I chose Apollo primarily for its extensive B2B contact database and API capabilities. In theory, the data coverage looked strong for sales prospecting and automation workflows but the results were not even close to what I expected. However, I never got the chance to fully experience any real benefits. I purchased a subscription that included monthly API credits, but near the end (not at the end) of my billing cycle I still had ~1,360 credits remaining when the API started returning billing errors. I was locked out before I could meaningfully use the service for any prospecting or data enrichment tasks. The only “positive” is that their platform appears polished on the surface — until hallucination and billing issues hit. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? The billing and credit system is predatory and poorly designed. I paid for a subscription that included a specific number of monthly API credits. With approximately 1,360 credits still unused near the end of the billing period, the API began returning billing-related errors that completely blocked access before the billing period actually ended. I immediately contacted Apollo support requesting assistance to restore access so I could use the credits I had already paid for. Support refused to help and explicitly stated that nothing would be done unless I renewed or purchased another subscription. Extortion much? This is unacceptable. Customers should be able to use the credits they prepaid during the active billing cycle. Instead, Apollo effectively made my remaining credits worthless unless I paid them more money. Their support response felt like deliberate extortion rather than customer service. This experience left me with a very negative view of their business practices. I lost access to a significant portion of the service I paid for with zero meaningful remedy. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Unfortunately, Apollo.io did not solve any meaningful problems for me. I signed up intending to use it for B2B data enrichment, contact sourcing, and API-driven automation workflows. However, I was never able to reach that point due to hallucination and billing/access issues. Near the end (not at the end) of my paid billing cycle, with ~1,360 API credits still available, the platform started returning billing errors that prevented any further usage. Support refused to restore access unless I paid for another subscription. As a result, I received essentially zero benefit from the service despite paying in full. The only clear outcome was that my wallet became noticeably lighter while Apollo retained my money for credits I was blocked from using. This experience highlighted a major flaw in their billing practices rather than delivering any of the promised sales intelligence or workflow benefits. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic AK Ayush K. BDE Small-Business (50 or fewer emp.) 4/24/2026 "Apollo Makes ICP Targeting and Outreach Effortless" 4.5/5 What do you like best about Apollo.io? The best thing that I liked about Apollo is that it is really easy to use and it has a database of 230 million plus people where you will find your perfect ICP Also it has a feature and that is email warm up I can just plug in my email and will warm up that email so it also solves the problem of spam and also it has multi channel market.... and see the results in the dashboard Review collected by and hosted on G2.com. What do you dislike about Apollo.io? What I don't Like about Apollo is that the data is a bit inaccurate whenever I take out emails like some of them are invalid so it really affects the email reputation Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo has solved many problems for us like we use a polo to find our ICP so we just go on and put on the filters and buying intent and it gives us the ICP and it really help us boost our sales also our email where landing in spam So we used Apollo Warmer feature and it really helped now our email Deliverability has increased and our emails are getting noticed Review collected by and hosted on G2.com. Show More 6/11/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Satya R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Satya R.") SR Satya R. Senior Business Development Manager Mid-Market (51-1000 emp.) 6/12/2026 "One Platform for Prospecting, Outreach, and Pipeline Growth" 4.5/5 What do you like best about Apollo.io? What I like best about Apollo is its combination of accurate contact data, advanced prospecting filters, and outreach capabilities in a single platform. It helps me quickly identify the right decision-makers, build highly targeted lists, and engage prospects efficiently, which significantly reduces prospecting time and increases meeting bookings. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? While Apollo is a powerful platform, contact data accuracy can occasionally vary for certain regions or niche industries, requiring manual verification. Additionally, some advanced features and reporting capabilities have a learning curve and could be more intuitive for new users. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo solves the challenge of finding and engaging the right prospects efficiently. Instead of spending hours researching contacts and building lists manually, I can quickly identify decision-makers, access verified contact information, and launch targeted outreach campaigns. This has significantly reduced prospecting time, improved reply rates, and helped me generate more qualified meetings and pipeline opportunities. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Pallavi R B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pallavi R B.") PB Pallavi R B. Ecommerce Growth Analyst Small-Business (50 or fewer emp.) 8/7/2026 "Apollo Streamlines B2B Prospecting with Powerful Filters and Email Sequencing" 5/5 What do you like best about Apollo.io? Apollo is an excellent lead generation tool for B2B sales. It provides accurate contact data, verified email addresses, company insights, and powerful filters that make prospecting much faster. The Chrome extension and email sequencing features help streamline outreach, saving a lot of time. Overall, it’s a reliable platform for finding quality leads and improving sales productivity. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? Apollo is decent for finding leads, but the data accuracy could definitely be better. Some contact details are outdated, and email verification isn’t always reliable. The platform has useful features, but it can feel a bit overwhelming at times, and the search results aren’t always as precise as expected. Overall, it’s an average tool that works for basic prospecting, but there’s room for improvement. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo.io helps us find potential customers, access business contact information, and streamline our prospecting process. It saves time by bringing lead search, contact details, and outreach tools into one platform. While it has improved our lead generation workflow, the accuracy of some contact information could be better, so we still need to verify certain leads before reaching out. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Sunny S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sunny S.") SS Sunny S. Enterprise Business - APAC Mid-Market (51-1000 emp.) 7/6/2026 "Apollo.io’s All-in-One Sales Platform That Supercharges Efficiency" 4.5/5 What do you like best about Apollo.io? Apollo.io is one of the strongest options because it brings lead generation, contact data, sequencing, and engagement together in a single platform. That all-in-one setup helps a lean sales team work far more efficiently and stay focused without juggling multiple tools. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? The main limitation to keep in mind is that, although Apollo’s contact database is extensive, no B2B database is perfectly accurate. For that reason, it’s still worth double-checking high-value accounts before you invest significant time in outreach. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? The biggest advantage is being able to do more with the same headcount. Rather than hiring another salesperson just to keep up with prospecting and follow-ups, you can automate much of that work and allow your team to focus on the parts that matter most: conversations, demos, and closing deals. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic Review from User Profile ![Praveen K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Praveen K.") PK Praveen K. RESEARCH ANALYST Mid-Market (51-1000 emp.) 5/18/2026 "Best value B2B prospecting tool on the market today" 5/5 What do you like best about Apollo.io? What stands out most to me is the all-in-one approach: I can find leads, enrich contact data, run email sequences, and track the pipeline without having to jump between different tools. The per-user pricing model also feels transparent, and it seems to scale well for small teams. Overall, it’s easily the best value in B2B prospecting right now. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? Data coverage outside the US can be inconsistent. In APAC and the Middle East, contacts often have missing mobile numbers or job titles that are out of date. I’ve also noticed that older records tend to have a higher-than-expected email bounce rate, and credits are still consumed even when the data returned is incomplete or inaccurate. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo solves two core challenges for us: finding the right contacts quickly and reaching them without having to juggle multiple tools. Having prospecting, enrichment, sequencing, and a basic CRM in one place has cut our sales team’s admin time in half. Since switching from a fragmented tool stack to Apollo’s unified platform, our pipeline generation has improved significantly, and the overall workflow feels much more streamlined. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite AW Al W. Senior Salesforce Administrator Small-Business (50 or fewer emp.) 5/13/2026 "Powerhouse Lead Generation with Deep Filtering and Reliable Automation" 4/5 What do you like best about Apollo.io? The platform is a powerhouse for finding and converting high-quality leads, and it puts the repetitive parts of outbound sales on autopilot. I’m especially impressed by the depth of the database, which makes it easy to filter prospects using very specific criteria, such as job role and company size. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? To be honest, there isn’t much to complain about because the tool delivers exactly what it promises. If I had to point to anything, it would be that the sheer number of features can feel a bit overwhelming at first. However, once you get the hang of the workflow, it quickly becomes second nature. Overall, it’s a stable and reliable platform that I can count on for my daily operations. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? It addresses the problem of fragmented sales workflows by bringing lead sourcing and outreach together in a single system. Rather than manually tracking every follow-up, the automated sequences take care of the heavy lifting and help ensure no potential lead gets overlooked. Review collected by and hosted on G2.com. Show More 5/14/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite PT Phoebe T. Business Development Manager Mid-Market (51-1000 emp.) 5/9/2026 "Deep Search Filters and Smooth LinkedIn/Gmail Integration for Targeted Lead Gen" 5/5 What do you like best about Apollo.io? The depth of the search filters is definitely the standout feature for me. It lets our team drill down into very specific niches, which makes our lead generation much more targeted and focused. I’ve also found the automated email sequencing, especially with the built-in buffers, to be a major time-saver. On top of that, the integration with LinkedIn and Gmail feels very smooth and helps keep our workflow consistent from start to finish. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? The credit limits on the entry-level plans feel a bit tight, which makes it difficult to fully test the platform’s capabilities when you’re just getting started. I’ve also noticed it can become somewhat sluggish when handling very large data exports or running complex queries, and that can interrupt my momentum during a heavy prospecting session. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? We were struggling with outdated contact data and high bounce rates, which were hurting our domain reputation. This platform gives us far more reliable, up-to-date information on prospects. By automating the initial outreach, it lets us focus on closing deals instead of getting stuck in the manual grind of finding emails and keeping track of follow-ups. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ## Questions about Apollo.io? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Apollo.io ](https://www.g2.com/products/apollo-io/discussions/new) GU Guest User • Last activity 23 days ago Is Apollo IO free? 6 Upvotes 11 [ Join the conversation ](https://www.g2.com/discussions/is-apollo-io-free) ![SlightWrks D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "SlightWrks D.") SD SlightWrks Digital Agency • Last activity about 1 month ago Apollo.io Enterprise plan and contract lock in: how did you avoid getting stuck? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/apollo-io-enterprise-plan-and-contract-lock-in-how-did-you-avoid-getting-stuck) [ View all Discussions ](https://www.g2.com/products/apollo-io/discuss) ## Pricing Options Pricing provided by Apollo.io. ### Free Free 1 user Per Month ### Basic $49.00 1 user Per Month ### Professional $79.00 1 user Per Month [ View More Pricing Information ](https://www.g2.com/products/apollo-io/pricing) Apollo.io Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0fe1247bb1ae3d476bf6e9dbd470cf7d/gtm-workspace-powered-by-zoominfo.png "Product Avatar Image") GTM Workspace - Powered by ZoomInfo 4.5/5(9,106) [ Compare Now ](https://www.g2.com/compare/apollo-io-vs-gtm-workspace-powered-by-zoominfo) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_4d67371257a51328c0872a8494a9e450/lusha.png "Product Avatar Image") Lusha 4.3/5(1,665) [ Compare Now ](https://www.g2.com/compare/apollo-io-vs-lusha) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_e4f3b2a4a1fa731be1e738d5597320d4/seamless-formally-seamless-ai.png "Product Avatar Image") Seamless (formally... 4.4/5(5,356) [ Compare Now ](https://www.g2.com/compare/apollo-io-vs-seamless-formally-seamless-ai) ##### ##### Apollo.io Features Data Availability Contact Data Availability Company Data Availability Industry Research Availability Data Accuracy Contact Data Accuracy Company Data Accuracy Features Lead Builder Search Lead Intelligence Lead Validation Lead Enrichment Lead Quality [ View More Features ](https://www.g2.com/products/apollo-io/features) ## Top-Rated Alternatives [ ![GTM Workspace - 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