--- title: Apollo.io Reviews meta\_title: 'Apollo.io Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 9733 reviews by the users' company size, role or industry to find out how Apollo.io works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 9733 scale: '5' date\_modified: '2026-08-12' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # Apollo.io Reviews & Product Details Visit Website Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs. * * * Product Website Apollo.io Seller [Apollo.io](https://www.g2.com/sellers/apollo-io) Discussions [Apollo.io Community](https://www.g2.com/products/apollo-io/discuss) Languages Supported English, Portuguese, Spanish Solution Type All-in-One Overview by Andy McCotter-Bicknell Show More ## Pricing Pricing provided by Apollo.io. ### Free Free 1 user Per Month [ View More Pricing Information ](https://www.g2.com/products/apollo-io/pricing) ## Apollo.io Integrations (58) What do users say about integrations? 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Research Analyst Mid-Market (51-1000 emp.) 1/25/2026 Guest users or non-business users of the software, not included in G2 scores. "Apollo.io Makes Finding Decision Makers and Automating Outreach Fast and Efficient" 4.5/5 What do you like best about Apollo.io? Apollo.io is most useful because it helps you find the right decision makers and reach out to them faster all from one place it gives you verified B2B contact details lets you filter leads very precisely by role, company size, industry, location etc and allows you to send and automate outreach without switching tools it saves time, improves targeting and makes B2B sales much more efficient Review collected by and hosted on G2.com. What do you dislike about Apollo.io? Free tier is very limited, most advanced filters and features are locked Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? With Apollo.io, the waterfall feature helps me find the correct information for the POC. Its extension also makes it faster and easier to get the right details directly on the POC’s page. The bulk import of Accounts is another big help, because it lets me pull the POC details from those Accounts without having to search through each one individually, which saves a lot of time. One of the most helpful features for me is that the data I export and import is saved neatly in a tab with the date, so it’s easy to access information I exported, even from a month ago. It also helps us understand whether a number is the POC’s personal number or their professional number. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Kevin N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kevin N.") KN Kevin N. Consultant Small-Business (50 or fewer emp.) 8/6/2026 "Stay away from Apollo.io!" 0/5 What do you like best about Apollo.io? Nothing whatsoever is good about Apollo. Their onboarding and support are inexcusably bad. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? Nonexistent onboarding, nonexistent human support, quirky user interface. To make matters worse, instead of deleting my phone number post-trial, they appended it to customer records. I get calls asking for specific people. One caller was nice enough to tell me they got their data from Apollo.io. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? I needed email addresses and phone numbers for CEO/COO/CGO/CMO at US-based companies that were potential employers. More than half of their email addresses were wrong, and all of their phone numbers were wrong. The sample size was nearly 1,000 records. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Deborah P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Deborah P.") DP Deborah P. Recruiter Small-Business (50 or fewer emp.) 2/22/2023 Guest users or non-business users of the software, not included in G2 scores. "Apollo on top!" 5/5 What do you like best about Apollo.io? Apollo.io is one of the easiest tools to use when it comes to searching for data. I also use other platforms like ZoomInfo, but Apollo’s data feels much more accurate and doesn’t give me false information, which is a really nice change and genuinely useful. Now that Kaspr is gone, Apollo is number 1! Review collected by and hosted on G2.com. What do you dislike about Apollo.io? Gathering more data would always be a good area to improve, since it could reduce the need to rely on three or four different tools. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo.io enables me to access contact details that wouldn’t normally be available, and it makes it easy for me to reach out to potential leads and clients. It’s been super helpful. Review collected by and hosted on G2.com. Show More 4/28/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Alex M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alex M.") AM Alex M. Business Development Manager Small-Business (50 or fewer emp.) 1/18/2024 "User-Friendly with Reliable Email Verification" 3.5/5 What do you like best about Apollo.io? I use Apollo.io to fetch or verify my clients' email IDs, and it's legit most of the time and very helpful. I like its user-friendly interface and the accuracy of the information it provides. The initial setup is pretty easy; just sign up, and it gives you a tutorial, and you're ready to go. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? There aren't many phone numbers available in it and it also exhausts more credits for phone number info and also the monthly credits could have been more per user. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? I use Apollo.io to fetch and verify client email IDs, and it's legit most of the time. The user-friendly interface and accuracy of information are very helpful. Review collected by and hosted on G2.com. Show More 4/28/2026 Current UserValidated ReviewerIncentivizedSource: Thank You page ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 4/22/2026 "High-Quality B2B Data and Multichannel Outreach in One Platform" 4.5/5 What do you like best about Apollo.io? I like that Apollo.io brings high-quality B2B data and multichannel outreach into one platform, so you don’t have to juggle separate tools for prospecting, enrichment, and sequences. It also stands out for its strong filtering on a large contact database, plus AI helpers (research, scoring, and writing) that speed up lead research and follow‑up without much setup. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? Apollo.io’s data can be hit-or-miss, so you still get bounced emails and bad numbers. The credit-based pricing feels restrictive and confusing, especially for smaller teams. The UI is quite crowded, so there’s a noticeable learning curve and occasional glitches. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo.io reduces tool‑sprawl by giving you leads, outreach, and automation in one platform, so there’s less context‑switching. It helps you find and enrich ideal prospects faster, meaning more time spent on actual conversations instead of research. Its sequences and tracking make follow‑up more consistent, which directly translates into more booked meetings and clearer pipeline. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Harini M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Harini M.") HM Harini M. AI Security Solutions Consultant Small-Business (50 or fewer emp.) 4/21/2026 "User-Friendly with Some Latency Issues" 3.5/5 What do you like best about Apollo.io? I like using Apollo.io for email campaigning, and I find the cadence is built perfectly to reach out to prospects. It’s easy to perform multiple outreaches and keep all records captured under each prospect. I appreciate the easy-to-use and user-friendly interface as it allows me to navigate quickly through different tasks and learn the product easily. The navigation is good, and it helps me efficiently move between tabs to perform various tasks. The initial setup was easy, which made it simple to get started. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? Latency in navigation is an issue. When I try to move to different tabs, it takes some time for the page to load, which makes me wait for a few seconds. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? I use Apollo.io for email campaigning and multi outreaches to prospects, with all interactions recorded. It has an easy-to-use interface and good navigation, making it simple to perform different tasks and learn the product quickly. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Sohaib Azhar I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sohaib Azhar I.") SI Sohaib Azhar I. Founder and CEO Computer Software Small-Business (50 or fewer emp.) 4/18/2026 "Efficient Lead Generation with a Repetition Glitch" 4.5/5 What do you like best about Apollo.io? I use Apollo.io for finding new leads, lead enrichment, and running campaigns for new clients. I appreciate how it helps me identify my target market through my ideal customer profiles and keeps contacts up to date. What I like most is the amount of leads it can fetch and the way it categorizes them by location, companies, designations, keywords, and more. It also allows me to manage my data by groups and campaigns. For example, when I want to run a campaign targeting a specific region, I can easily fetch leads based on their designation in New York State and move on to Florida, separating my campaigns by regions, companies, and other criteria effectively. The initial setup was simple, requiring just a sign-up and selecting a plan, making it easy to get started. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? Sometimes when I want to run longer campaigns, Apollo.io just fetches redundant leads. It means it repeats the leads over and over again. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? I use Apollo.io for finding new leads and enriching them. It helps target specific markets with categorized campaigns by location, company, designation, and more. I can also manage data efficiently, keeping it up-to-date with ideal customer profiles. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Daniel M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Daniel M.") DM Daniel M. Premium Resolution Partner PRP Mid-Market (51-1000 emp.) 8/11/2026 "Fast, Seamless Prospecting with a Comprehensive B2B Contact Database" 5/5 What do you like best about Apollo.io? The comprehensive B2B contact database and verified email accuracy. It makes prospecting fast and seamless by combining lead generation, intent data, and email sequencing in one place. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? Complex Interface: The wide range of features can make the user interface feel cluttered and overwhelming for new users. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Reduces time spent manually researching and organizing sales leads. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Small-Business (50 or fewer emp.) 12/12/2023 "Pretty OK" 2.5/5 What do you like best about Apollo.io? For smaller-scale businesses that can't afford to have the best-in-class ecosystem (e.g. Hubspot, Salesloft, ZoomInfo, etc...), Apollo has all the fundamentals: enrichment, outbound prospecting, rudimentary deal and pipeline management. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? The platform seems like it was built by teenagers that have never used enterprise software or who have never done volume prospecting. It does a lot, but it does a lot in a half-baked almost-there way. They've clearly prioritized volume of features over refining things to a high quality level. I use Apollo because of this - it does a lot of stuff OK, and there aren't too many other vendors that have the same breadth. But every day there are things that drive me crazy. It's a junkyard of almost-finished products. I have mixed reviews on support - when the live reps engage, I've had good experiences - one exchange actually turned into a minor feature request that they implemented in less than a week - that was pretty awesome. But I hate the AI support agent - it's not trained very well on the Apollo capabilities. I'm assuming that the teenagers haven't really built good documentation as a foundation. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? The fundamental Apollo feature is getting prospect data and putting them into sequences. Review collected by and hosted on G2.com. Show More 4/16/2026 Current UserValidated ReviewerSource: Organic ![Dennis K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dennis K.") DK Dennis K. Small-Business (50 or fewer emp.) 6/5/2026 "Effortless Lead Sourcing with Solid Data" 4/5 What do you like best about Apollo.io? I find Apollo.io's ease of use really impressive and I think it's fairly priced. The data has been pretty solid overall, being right about 85% of the time. This accuracy helps protect my domain reputation for sending emails and ensures when I cold call, I get to the right person, making prospecting more reliable. The initial setup was really easy as it does most of the context for my business automatically. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? I'd love to see a data provider invest in local business data somehow. I know it's harder but it would be really helpful. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? I use Apollo.io for lead sourcing and account intelligence. It solves contact data access, intent sourcing, and task setup. It ensures data accuracy, protecting my domain reputation and improving prospecting reliability. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ## Questions about Apollo.io? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Apollo.io ](https://www.g2.com/products/apollo-io/discussions/new) GU Guest User • Last activity 24 days ago Is Apollo IO free? 6 Upvotes 11 [ Join the conversation ](https://www.g2.com/discussions/is-apollo-io-free) ![SlightWrks D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "SlightWrks D.") SD SlightWrks Digital Agency • Last activity about 1 month ago Apollo.io Enterprise plan and contract lock in: how did you avoid getting stuck? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/apollo-io-enterprise-plan-and-contract-lock-in-how-did-you-avoid-getting-stuck) [ View all Discussions ](https://www.g2.com/products/apollo-io/discuss) ## Pricing Options Pricing provided by Apollo.io. ### Free Free 1 user Per Month ### Basic $49.00 1 user Per Month ### Professional $79.00 1 user Per Month [ View More Pricing Information ](https://www.g2.com/products/apollo-io/pricing) Apollo.io Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0fe1247bb1ae3d476bf6e9dbd470cf7d/gtm-workspace-powered-by-zoominfo.png "Product Avatar Image") GTM Workspace - Powered by ZoomInfo 4.5/5(9,106) [ Compare Now ](https://www.g2.com/compare/apollo-io-vs-gtm-workspace-powered-by-zoominfo) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_4d67371257a51328c0872a8494a9e450/lusha.png "Product Avatar Image") Lusha 4.3/5(1,665) [ Compare Now ](https://www.g2.com/compare/apollo-io-vs-lusha) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_e4f3b2a4a1fa731be1e738d5597320d4/seamless-formally-seamless-ai.png "Product Avatar Image") Seamless (formally... 4.4/5(5,357) [ Compare Now ](https://www.g2.com/compare/apollo-io-vs-seamless-formally-seamless-ai) ##### ##### Apollo.io Features Data Availability Contact Data Availability Company Data Availability Industry Research Availability Data Accuracy Contact Data Accuracy Company Data Accuracy Features Lead Builder Search Lead Intelligence Lead Validation Lead Enrichment Lead Quality [ View More Features ](https://www.g2.com/products/apollo-io/features) ## Top-Rated Alternatives [ ![GTM Workspace - 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