--- title: Apollo.io Reviews meta\_title: 'Apollo.io Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 9718 reviews by the users' company size, role or industry to find out how Apollo.io works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 9718 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # Apollo.io Reviews & Product Details Visit Website Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs. * * * Product Website Apollo.io Seller [Apollo.io](https://www.g2.com/sellers/apollo-io) Discussions [Apollo.io Community](https://www.g2.com/products/apollo-io/discuss) Languages Supported English, Portuguese, Spanish Solution Type All-in-One Overview by Andy McCotter-Bicknell Show More ## Pricing Pricing provided by Apollo.io. ### Free Free 1 user Per Month [ View More Pricing Information ](https://www.g2.com/products/apollo-io/pricing) ## Apollo.io Integrations (58) What do users say about integrations? 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DK Dennis K. Small-Business (50 or fewer emp.) 6/5/2026 "Effortless Lead Sourcing with Solid Data" 4/5 What do you like best about Apollo.io? I find Apollo.io's ease of use really impressive and I think it's fairly priced. The data has been pretty solid overall, being right about 85% of the time. This accuracy helps protect my domain reputation for sending emails and ensures when I cold call, I get to the right person, making prospecting more reliable. The initial setup was really easy as it does most of the context for my business automatically. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? I'd love to see a data provider invest in local business data somehow. I know it's harder but it would be really helpful. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? I use Apollo.io for lead sourcing and account intelligence. It solves contact data access, intent sourcing, and task setup. It ensures data accuracy, protecting my domain reputation and improving prospecting reliability. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Muzammil M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Muzammil M.") MM Muzammil M. Founder – Muzammil Graphic | Interior and Graphic Designer | Transforming Spaces and Brands Visually Graphic Design Small-Business (50 or fewer emp.) 1/27/2026 Guest users or non-business users of the software, not included in G2 scores. "All in One B2B Lead Gen That Streamlines Outreach and Boosts Lead Quality" 5/5 What do you like best about Apollo.io? Apollo.io stands out for simplifying the entire B2B lead generation and outreach process within a single platform. I started using Apollo.io for the first time in 2025, and it quickly became a reliable tool for managing sales outreach and client acquisition. The contact database is broad and generally accurate, especially for targeting professionals in the US, UK, and EU markets. The advanced filtering capabilities are a major strength. Searching leads by industry, job title, company size, location, and technology stack makes it easier to reach relevant decision-makers instead of spending time on unqualified prospects. The built in email sequencing and tracking features add further value by allowing outreach campaigns to run smoothly without depending on multiple third-party tools. The interface is clean, well structured, and easy to navigate, even for first-time users. Setting up workflows, finding leads, and launching campaigns feels straightforward and efficient. This makes Apollo.io suitable for both small teams and growing businesses aiming to scale their outbound efforts. Overall, Apollo.io has helped improve lead quality, streamline outreach processes, and maintain a more organized and professional sales workflow. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? After using Apollo.io for about one month, I stopped mainly due to pricing limitations and credit restrictions. Many useful features require higher plans, which can feel expensive for smaller teams. Additionally, some contact data was outdated, leading to lower response rates in certain campaigns. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo.io addresses the challenge of finding and organizing B2B leads by offering a large contact database with filtering, emailverification, and outreach tools in one platform. During the one month I used Apollo.io, it helped reduce manual lead research and made it easier to identify decision makers in specific industries and regionss. However, I stopped using it mainly due to plan limitations and credit restrictions, as many advanced features required higher pricing. Additionally, some contact data felt outdated for certain campaigns, which affected response quality. While Apollo.io is useful for structured outbound efforts, the cost to value balance did not fully match my needs at that time. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 Icon 1/29/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Wagner L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Wagner L.") WL Wagner L. Head of Growth Mid-Market (51-1000 emp.) 4/29/2026 "Apollo.io: Transformative Prospecting with Seamless Cloud Integration" 5/5 What do you like best about Apollo.io? I really like the cloud integrations and API integrations that Apollo.io offers. It allows us to have our cloud assistant working side by side, which makes it easier to extract the information needed. I can simply ask it to get information from Apollo.io, build a new list, or find a specific phone number or email without having to log in and search manually. This integration with my AI interface, which understands my business, greatly improves usability and makes things just way better. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? Apollo.io doesn't have any features around LinkedIn like sending connection requests, sending messages, following, or liking posts. Adding those kinds of cold outreach solutions side by side with email features would be a game changer. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? I use Apollo.io for building lists, enriching contacts, and getting accurate email data and good mobile numbers, all of which improve our outreach campaigns. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Akash E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Akash E.") AE Akash E. Head of Business Development Mid-Market (51-1000 emp.) 6/1/2026 "Easy Contact Discovery and Efficient Outreach with Apollo.io" 4.5/5 What do you like best about Apollo.io? What i like best about Apollo.in is how easy it is t find relevant business contacts and manage outreach campaigns. it saves time, improves lead generation, and helps our sales team connect with right prospects more efficiently. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? Apollo.io is a useful platform, but sometimes the contact information is outdated or inaccurate. The search filters can also be a bit overwhelming for new users, and occasional data syncing delays can affect workflow efficiency. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo.io helps us find leads faster, improve outreach, save time, and generate more sales opportunities. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Elizaveta K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Elizaveta K.") EK Elizaveta K. Freelance Human Resources Consultant Mid-Market (51-1000 emp.) 1/24/2026 "Strong prospecting and data platform for sales teams" 4.5/5 What do you like best about Apollo.io? Apollo.io is very strong for outbound and prospecting. The contact database is large and regularly updated, filters are flexible, and it is easy to build targeted lists quickly. The email sequencing and CRM integrations save a lot of time for sales and revops teams. Overall, it combines data, engagement, and workflows in one place, which improves productivity. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? Data accuracy can sometimes vary depending on region or role, so occasional manual verification is needed. The interface can feel overwhelming at first because of the number of features, and onboarding new users takes time. Some advanced features are locked behind higher pricing tiers, which can be limiting for smaller teams. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo.io helps solve the problem of finding, qualifying, and engaging the right prospects at scale. It centralizes contact data, account insights, and outreach tools in one platform, reducing time spent switching between systems and doing manual research. As a result, teams can build more accurate lead lists, run consistent outbound campaigns, improve data quality in the CRM, and ultimately increase pipeline efficiency and sales productivity. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Akash S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Akash S.") AS Akash S. Founder Market Research Small-Business (50 or fewer emp.) 4/10/2026 "Simplified Prospecting with Powerful Insights" 4.5/5 What do you like best about Apollo.io? I like using Apollo.io for its comprehensive B2B contacts database, enrichment, and campaign purposes. It gives me all the detailed information I need about prospects, including demographic, firmographic, and email and personal data access, so I don't have to rely on multiple tools. The dashboard is very simple and provides all the details on a single screen, which makes it easy for even new users to operate. I really appreciate finding useful features like companies, prospect research, and campaigns right on the home screen. Setting up Apollo.io was super easy and smooth. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? When I'm trying to download bulk contacts, I need to go in settings then import & export section which is headache for me I don't know why for large files specifically I need to visit import & export section for download my file. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo.io provides comprehensive details on prospects, eliminating the need for multiple tools. Its simple dashboard offers all necessary features like company info and campaigns right on the home screen. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Design](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Design") GD Verified User in Design Small-Business (50 or fewer emp.) 5/29/2026 Guest users or non-business users of the software, not included in G2 scores. "Apollo.io: Impressive Database, Verified Leads, and an Intuitive AI-Powered Workflow" 5/5 What do you like best about Apollo.io? I like Apollo.io because it brings together many features in a single solution. The database is impressive, and the lead contact details are up to date and verified. The AI helps reducing the amount of clicks for repetitive tasks. The UI is pretty intuitive and in line with what you would expect from a world-class software of this type. The onboarding tasks make sure you have everything you need to setup your workflow. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? It can be slow at times when giving a lot of filters for a custom search. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? As a freelancer with very little time to dedicate on the outbound sales part, Apollo.io gives me the opportunity to research my ICP, build and execute outbound campaigns really fast. Without it I would be 10x slower Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Akshay D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Akshay D.") AD Akshay D. UI UX Designer Design Mid-Market (51-1000 emp.) 1/23/2026 Guest users or non-business users of the software, not included in G2 scores. "All-in-One Lead Gen: Powerful Filters, Automated Outreach, and CRM Sync" 4/5 What do you like best about Apollo.io? Apollo.io brings together a massive B2B contact database and the tools you need to find leads, automate outreach, and track results in one place. I like the advanced search filters, which make it simple to narrow down the right prospects by job title, industry, location, and other criteria. It also allows you to build automated email sequences and connect with your CRM, saving a lot of time and effort overall. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? There’s a bit of a learning curve at the beginning because the platform includes a lot of features. At times, the contact data quality isn’t perfect, so I still need to manually double-check email accuracy. Also, some of the most useful tools are only available with higher-tier plans. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo.io helps me cut down on manual work for lead research and outreach. Rather than spending hours hunting for contacts, enriching data, and sending messages one at a time, I can handle everything in a single platform. It also provides performance insights (like opens and replies), which makes it easier to adjust and improve my outreach over time. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") EI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 5/4/2026 "Apollo.io: Massive Database and Filters That Scale Outreach Affordably" 4.5/5 What do you like best about Apollo.io? I’ve used several prospecting tools, but Apollo.io is the only one that gives me the scale I need without breaking the bank. The sheer volume of the database is incredible, and the filters make it easy to drill down into my niche. The LinkedIn extension is a massive time-saver for pulling direct dials and emails instantly. Highly recommend for any sales team looking to scale outreach. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? While the price point is tempting, you get what you pay for. I’ve dealt with a 15% bounce rate on 'verified' emails and the UI feels like it was designed by someone who loves spreadsheets a little too much. It’s great for a cheap start, but the lack of reliable support makes it risky for a scaling team. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? its helping me to finde right leads from the market to build business Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Нурлан A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Нурлан A.") НA Нурлан A. director Small-Business (50 or fewer emp.) 8/4/2026 "Frustrating Signup Process and Usability Issues" 0.5/5 What do you like best about Apollo.io? i thought they are good. but it was disappointing, that customer care disguises the reason they terminated account. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? I didn't like Apollo.io because I couldn't even sign up. It didn't sign me up and sent 20 times the same message. It was totally a mess, and it terminated the account without even beginning to use it. We couldn't use it, and we won't use it anymore. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? I used Apollo.io for data enrichment, but it didn't work as expected. It failed to sign me up, sending the same message multiple times. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ## Questions about Apollo.io? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Apollo.io ](https://www.g2.com/products/apollo-io/discussions/new) ![SlightWrks D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "SlightWrks D.") SD SlightWrks Digital Agency • Last activity about 1 month ago Apollo.io Enterprise plan and contract lock in: how did you avoid getting stuck? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/apollo-io-enterprise-plan-and-contract-lock-in-how-did-you-avoid-getting-stuck) GU Guest User • Last activity 23 days ago Is Apollo IO free? 6 Upvotes 11 [ Join the conversation ](https://www.g2.com/discussions/is-apollo-io-free) [ View all Discussions ](https://www.g2.com/products/apollo-io/discuss) ## Pricing Options Pricing provided by Apollo.io. ### Free Free 1 user Per Month ### Basic $49.00 1 user Per Month ### Professional $79.00 1 user Per Month [ View More Pricing Information ](https://www.g2.com/products/apollo-io/pricing) Apollo.io Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0fe1247bb1ae3d476bf6e9dbd470cf7d/gtm-workspace-powered-by-zoominfo.png "Product Avatar Image") GTM Workspace - Powered by ZoomInfo 4.5/5(9,106) [ Compare Now ](https://www.g2.com/compare/apollo-io-vs-gtm-workspace-powered-by-zoominfo) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_4d67371257a51328c0872a8494a9e450/lusha.png "Product Avatar Image") Lusha 4.3/5(1,665) [ Compare Now ](https://www.g2.com/compare/apollo-io-vs-lusha) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_e4f3b2a4a1fa731be1e738d5597320d4/seamless-formally-seamless-ai.png "Product Avatar Image") Seamless (formally... 4.4/5(5,356) [ Compare Now ](https://www.g2.com/compare/apollo-io-vs-seamless-formally-seamless-ai) ##### ##### Apollo.io Features Data Availability Contact Data Availability Company Data Availability Industry Research Availability Data Accuracy Contact Data Accuracy Company Data Accuracy Features Lead Builder Search Lead Intelligence Lead Validation Lead Enrichment Lead Quality [ View More Features ](https://www.g2.com/products/apollo-io/features) ## Top-Rated Alternatives [ ![GTM Workspace - 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