--- title: Apollo.io Reviews meta\_title: 'Apollo.io Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 9731 reviews by the users' company size, role or industry to find out how Apollo.io works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 9731 scale: '5' date\_modified: '2026-08-12' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # Apollo.io Reviews & Product Details Visit Website Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs. * * * Product Website Apollo.io Seller [Apollo.io](https://www.g2.com/sellers/apollo-io) Discussions [Apollo.io Community](https://www.g2.com/products/apollo-io/discuss) Languages Supported English, Portuguese, Spanish Solution Type All-in-One Overview by Andy McCotter-Bicknell Show More ## Pricing Pricing provided by Apollo.io. ### Free Free 1 user Per Month [ View More Pricing Information ](https://www.g2.com/products/apollo-io/pricing) ## Apollo.io Integrations (58) What do users say about integrations? 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Inside Sales Consultant Small-Business (50 or fewer emp.) 5/12/2026 "Intuitive and Feature-Rich, but Resource Heavy" 4/5 What do you like best about Apollo.io? I like the ease of use and how intuitive Apollo.io is, along with the abundance of features available while being mostly free. The ability to create lists and fetch multiple contacts globally simplifies lead generation, creating a vast pool of potential clients effortlessly. The initial setup was really easy because it was intuitive from the get-go. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? It seems it uses a lot of resources to run. Things like getting slow, hung up, or just making the UX difficult are some things that could be improved, also the fact that you can't link an IMAP email address on their free plan. Optimizing and having more flexibility are the main things. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? I use Apollo.io to find and gather leads, especially finding specific decision-maker information. It makes it easy to generate a vast pool of potential clients without much effort or time, thanks to its intuitive feature set. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Gregry L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gregry L.") GL Gregry L. Founder Small-Business (50 or fewer emp.) 5/4/2026 "Pinpoint B2B Targeting, Needs UI Tweaks" 4.5/5 What do you like best about Apollo.io? I use Apollo.io to generate hyper-targeted lead lists for B2B cold email campaigns. I love how it allows me to set dozens of qualifying filters, like title, annual revenue, and employee numbers, providing good, clean leads. The platform offers enrichment and lead verification all in one place, which is super convenient. I really appreciate the accuracy and pinpoint targeting of B2B decision makers. I think their database has over 30 million names, which is incredibly extensive. The pricing is reasonable, and the initial setup was very easy with a tutorial, excellent training, and customer service. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? It's a little congested on the home page. Sometimes the filters don't stay checked. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo.io lets me set dozens of filters for clean leads, offering enrichment and lead verification, with over 30 million names. It excels in pinpoint targeting of B2B decision makers for cold email campaigns, solving outdated and low-quality lead issues. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Vatsal N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vatsal N.") VN Vatsal N. Founder Internet Small-Business (50 or fewer emp.) 4/30/2026 "Effortless, Cost-Effective Lead Management" 4/5 What do you like best about Apollo.io? I use Apollo.io for building lead lists, scraping leads, and reaching out to them via emails. Apollo's database has millions of leads, making it really easy to find what we need and gives us thousands of leads that we can use for email and phone number campaigns. I find Apollo.io valuable because it saves us a lot of time; we don't have to spend time building lead lists ourselves. It's really just a click to select and export the leads, and the cost is really cheap compared to hiring a human vendor, which would cost us thousands of dollars. The switch from ZoomInfo to Apollo.io was mainly due to cost efficiency, as ZoomInfo was considerably more expensive. The initial setup of Apollo.io is very easy and very straightforward. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? I think the focus of Apollo.io is on building a bigger product with email orchestration and other tools. I would really love if Apollo could only focus on improving the lead database. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? I use Apollo.io to easily build lead lists and scrape leads. It saves time with simple click-and-export functions and is cost-effective compared to human vendors, costing us only around $100 monthly instead of thousands. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Mark T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mark T.") MT Mark T. Healthcare Recruiter Mid-Market (51-1000 emp.) 8/6/2024 "It delivers on it's promise." 4.5/5 What do you like best about Apollo.io? The ability to schedule data enrichment to happen automatically is nice. If you are good at prompt writing the ai features are nice too, although in my experience, connecting Apollo to Claude gives you the best results. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? As they have added more capabilities some of the options have become more finicky. For example, whether looking for people or companies, you now need to pay attention to what category is highlighted, Total, Net New, or Saved. Some actions will not work with all three options. It's annoying when you are going as fast as you can. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? I took over a new territory for our company. We have almost no information on the companies and people in the marketplace. I use Apollo.io to find target companies, and executives to target for sales outreach. It's been invaluable in finding the names and contact information for my target audience and is allowing me to reach people faster and easier than simialr tools with which I have experience. Review collected by and hosted on G2.com. Show More 2/27/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Lucas V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lucas V.") LV Lucas V. IT Manager Mid-Market (51-1000 emp.) 4/29/2026 "Consolidated Prospecting with Seamless Integration" 4/5 What do you like best about Apollo.io? I like the breadth of the contact database, as it allows us to find verified emails and direct dials for very specific personas, such as job title, company size, and tech stack. The sequences feature is solid, with multi-step email, call, and LinkedIn task workflows that are easy to set up, and the analytics provide clear visibility into what's performing well. I find the Chrome extension makes prospecting on LinkedIn effortless. The API is well-documented, and integrating it with our internal tools was straightforward. Overall, these features save money and reduce admin overhead by replacing multiple separate tools and streamline our sales process by allowing SDRs to spend less time researching and more time talking to prospects. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? Data quality is hit-or-miss. Most contacts are accurate but every batch has bounces, outdated titles, or wrong direct dials, so SDRs still have to validate. The dialer quality is okay but not at the level of dedicated tools like Aircall or Outreach. The UI can feel cluttered for new users, takes a couple of weeks to feel comfortable. Pricing for the higher tiers is steep when you scale users. And email deliverability with native sequences sometimes drops if you push volume, would be great if Apollo gave more visibility and tooling around inbox reputation. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo.io unifies multiple tools, reducing costs and complexity. It saves SDRs time with a large contact database, streamlines outreach with sequences, and enriches CRM data through its API, allowing more focus on valuable conversations. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite CA Chirag A. Account Manager Marketing and Advertising Mid-Market (51-1000 emp.) 4/28/2026 "Easy Setup with Impressive Lead Generation" 4/5 What do you like best about Apollo.io? I initially started using Apollo.io as a replacement for platforms like ZoomInfo and LeadIQ, and I really like it. It's very easy to use and has a good UX. The database is pretty huge, with great leads that are usable and relevant. I also appreciate that my past leads are auto-saved, and the contact pages are nice. It has a lot of really good use cases, with my favorite being the prospecting tool. The initial setup was pretty simple, especially since I started with the free version, and that ease of use convinced me to buy the subscription. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? I believe the general problem with Apollo.io and similar prospecting platforms is the relevance of the information. Sometimes, people leave companies and phone numbers or emails go silent, and those are not updated. Also often the leads are wrong. The numbers are wrong, and you can use credits but they don't lead you anywhere. But there really isnt a fix to this problem. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? I use Apollo.io as a replacement for other prospecting tools like ZoomInfo for its large database and great leads. It's easy to use with a good UX, relevant information, and automatic saving of past leads, which I find really helpful in lead generation. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Small-Business (50 or fewer emp.) 4/28/2026 "Easy Email Sequencing and Testing, but the Power Dialer Needs Polish" 3.5/5 What do you like best about Apollo.io? The best part is that I can reach out to 50 different leads across 50 different organisations, with 50 different intent-based outreach messages. It’s basically a sales universe: I can build lists and set up different outreach sequences. It also works as a repository, and I really like the waterfall enrichment for finding contact information. On top of that, it feels like a digital room where you can see the conversations teams are having across the organisation. It integrates seamlessly with Sales Navigator (LinkedIn), Salesforce, and Slack, and it gives real-time notifications in Slack and via email based on any engagement. Support is great too. Without Apollo.io, overall performance and business output would have been significantly lower Review collected by and hosted on G2.com. What do you dislike about Apollo.io? Apollo's AI Assistant still needs a lot of work. Overall, it feels premature compared to what others are already doing in this space. The power-dialler also isn’t great. Specifically, it doesn’t consistently add the right information after every call, which makes follow-up and record-keeping harder than it should be. Navigation and the UI could also be improved. Some parts feel less intuitive than expected, and the overall flow could be smoother. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? It kills tool sprawl by putting everything in one place and actually gives team more time to sell by handling the automation part of list building, sequence enrollment, follow-up timing, CRM logging. Apollo.io comes at a fraction of the pricing of Zoominfo + Outreach together Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Virgile D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Virgile D.") VD Virgile D. Founding Account Executive Oil & Energy Mid-Market (51-1000 emp.) 4/28/2026 "Apollo.io Transformed Our Outbound Sales with Accurate Data and Seamless Automation" 4.5/5 What do you like best about Apollo.io? Apollo.io has completely transformed our outbound sales process. The database is massive and the contact data is incredibly accurate — I rarely hit a bounce. The email sequencing features let me automate personalized follow-ups at scale, which freed up hours of manual work each week. The integration with our CRM is seamless, and the Chrome extension makes prospecting on LinkedIn a breeze. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? The onboarding process could be more intuitive — it took me a couple of days to get the hang of all the filters and search options. Also, the pricing can feel steep for smaller teams, and the email deliverability sometimes drops if you're sending high volumes without warming up your domain properly. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Before Apollo.io, our team struggled to build quality prospect lists manually, which was time-consuming and led to inconsistent pipeline coverage. Now we can identify and reach out to ideal customer profiles within minutes. We've seen our outbound reply rate improve significantly, and our reps spend more time on actual selling rather than research. Our pipeline has grown noticeably since adopting the tool. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Neel R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neel R.") NR Neel R. Account Executive Small-Business (50 or fewer emp.) 4/27/2026 "Essential Tool for Lead Generation and CRM Integration" 4.5/5 What do you like best about Apollo.io? I've been using Apollo.io to search for leads, contacts, updated emails, and contact details of employees, which has helped me a lot. I love using the Apollo extension on LinkedIn and Google; it's amazing because it helps me get the relevant email IDs and contact details and put them in sequences. The extension also helps update records on HubSpot and enrich data from Apollo. I can see the new companies people have joined on LinkedIn and identify key decision-makers with enriched data in real-time. The initial setup was super easy, just a one-click sign-up and extension download. Apollo.io is probably the best software for list building and everything we do, and it's definitely much better than any other tool we've used. I'm highly recommending it as it makes finding relevant contacts, enriching data, and keeping everything up to date much easier. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? Yeah. Sometimes it hangs a bit. So if I'm using Apollo AI on the website, on LinkedIn, on Google, and putting them on sequence, the speed is not up to the task. And, yeah, on the verification, it asks a lot of time. Every day, I have to verify myself that I'm not a robot, which is crazy. There are a lot of credits that get wasted if I need to get an updated contact number. So that can be a bit budget-friendly, that would be amazing. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? I use Apollo.io to find relevant email IDs and contact details, set sequences, and enrich data in real-time. It integrates with HubSpot, simplifying our CRM processes. It's brilliant for finding decision-makers and keeping data updated with LinkedIn and Google extensions. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite SP Shivani P. Research Analyst Mid-Market (51-1000 emp.) 1/25/2026 Guest users or non-business users of the software, not included in G2 scores. "Apollo.io Makes Finding Decision Makers and Automating Outreach Fast and Efficient" 4.5/5 What do you like best about Apollo.io? Apollo.io is most useful because it helps you find the right decision makers and reach out to them faster all from one place it gives you verified B2B contact details lets you filter leads very precisely by role, company size, industry, location etc and allows you to send and automate outreach without switching tools it saves time, improves targeting and makes B2B sales much more efficient Review collected by and hosted on G2.com. What do you dislike about Apollo.io? Free tier is very limited, most advanced filters and features are locked Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? With Apollo.io, the waterfall feature helps me find the correct information for the POC. Its extension also makes it faster and easier to get the right details directly on the POC’s page. The bulk import of Accounts is another big help, because it lets me pull the POC details from those Accounts without having to search through each one individually, which saves a lot of time. One of the most helpful features for me is that the data I export and import is saved neatly in a tab with the date, so it’s easy to access information I exported, even from a month ago. It also helps us understand whether a number is the POC’s personal number or their professional number. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ## Questions about Apollo.io? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Apollo.io ](https://www.g2.com/products/apollo-io/discussions/new) GU Guest User • Last activity 24 days ago Is Apollo IO free? 6 Upvotes 11 [ Join the conversation ](https://www.g2.com/discussions/is-apollo-io-free) ![SlightWrks D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "SlightWrks D.") SD SlightWrks Digital Agency • Last activity about 1 month ago Apollo.io Enterprise plan and contract lock in: how did you avoid getting stuck? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/apollo-io-enterprise-plan-and-contract-lock-in-how-did-you-avoid-getting-stuck) [ View all Discussions ](https://www.g2.com/products/apollo-io/discuss) ## Pricing Options Pricing provided by Apollo.io. ### Free Free 1 user Per Month ### Basic $49.00 1 user Per Month ### Professional $79.00 1 user Per Month [ View More Pricing Information ](https://www.g2.com/products/apollo-io/pricing) Apollo.io Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0fe1247bb1ae3d476bf6e9dbd470cf7d/gtm-workspace-powered-by-zoominfo.png "Product Avatar Image") GTM Workspace - Powered by ZoomInfo 4.5/5(9,106) [ Compare Now ](https://www.g2.com/compare/apollo-io-vs-gtm-workspace-powered-by-zoominfo) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_4d67371257a51328c0872a8494a9e450/lusha.png "Product Avatar Image") Lusha 4.3/5(1,665) [ Compare Now ](https://www.g2.com/compare/apollo-io-vs-lusha) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_e4f3b2a4a1fa731be1e738d5597320d4/seamless-formally-seamless-ai.png "Product Avatar Image") Seamless (formally... 4.4/5(5,357) [ Compare Now ](https://www.g2.com/compare/apollo-io-vs-seamless-formally-seamless-ai) ##### ##### Apollo.io Features Data Availability Contact Data Availability Company Data Availability Industry Research Availability Data Accuracy Contact Data Accuracy Company Data Accuracy Features Lead Builder Search Lead Intelligence Lead Validation Lead Enrichment Lead Quality [ View More Features ](https://www.g2.com/products/apollo-io/features) ## Top-Rated Alternatives [ ![GTM Workspace - 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