--- title: Apollo.io Reviews meta\_title: 'Apollo.io Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 9737 reviews by the users' company size, role or industry to find out how Apollo.io works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 9737 scale: '5' date\_modified: '2026-08-12' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # Apollo.io Reviews & Product Details Visit Website Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs. * * * Product Website Apollo.io Seller [Apollo.io](https://www.g2.com/sellers/apollo-io) Discussions [Apollo.io Community](https://www.g2.com/products/apollo-io/discuss) Languages Supported English, Portuguese, Spanish Solution Type All-in-One Overview by Andy McCotter-Bicknell Show More ## Pricing Pricing provided by Apollo.io. ### Free Free 1 user Per Month [ View More Pricing Information ](https://www.g2.com/products/apollo-io/pricing) ## Apollo.io Integrations (58) What do users say about integrations? 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IS Ishan S. Manager and Dietician at Chaitanya Homoeo Clinic, Medical Store Owner, Content Creator Hospital & Health Care Small-Business (50 or fewer emp.) 2/23/2026 Guest users or non-business users of the software, not included in G2 scores. "Finding the right contacts is easier with Powerful filters" 4.5/5 What do you like best about Apollo.io? In my daily work, I handle nutrition consultations, manage clinic operations, and also work on health education content. Apollo helps me find the right professional contacts when I need to reach out for work-related communication or collaboration. The search feels simple to use and I can filter people without getting confused. I didn’t have to do much setup to start getting useful results, so it was easy to begin using it. I open it only when needed, and it helps me get contacts faster instead of searching on different platforms. It has the main features I need and works well with the way I already manage contacts, so it fits into my routine without extra effort. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? At times, when I open a profile, some details take a moment to load, so I wait a bit and then continue. When I am checking a few profiles quickly, the view can feel a little crowded and I have to scroll more than needed. A few filters take some time to understand at first, but it becomes normal after using them once or twice. Also, when I apply many filters together, the page can feel a bit slow to refresh. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? When I need to reach out to the right people for work, finding correct contacts on different sites takes too much time. Apollo puts many profiles in one place, so I don’t have to jump between platforms to look for basic details. This makes my outreach work quicker and more organised. It also saves effort when I need to build a small list for follow ups, instead of searching profiles one by one. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconCurrent UserValidated ReviewerIncentivizedSource: G2 invite ![Vivek K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vivek K.") VK Vivek K. Associate Marketing Manager Small-Business (50 or fewer emp.) 5/8/2026 "Simplifies Data Enrichment, But Complex UI" 4/5 What do you like best about Apollo.io? I think the data pulling feature of Apollo.io is very easy to use, especially since I come from a nontechnical background. It's really simple and very easy to use. You just have to upload a CSV file and you're good to go. The data pulling feature is the best they have. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? The user interface is quite complex, and the workflow is also very complex to understand sometimes. When you create a list on Apollo.io, sometimes there's a glitch and you're not able to see that list again. The view feature where you can create a view for yourself is also very complex to understand. It doesn't get saved automatically, so you have to save it manually. It should get automatically saved when the user has applied all the criteria and filters they want, but it doesn't work that way for now. Also, sometimes the data that Apollo.io shares is not correct. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? I use Apollo.io mainly for data enrichment, fetching emails and phone numbers for ICPs to enhance communication. It simplifies pulling company data, like employee lists, easily filtering by criteria. This helps my sales team reach out effectively. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Thank You page KP Karthick P. GTM Manager Mid-Market (51-1000 emp.) 5/7/2026 "Apollo.io Makes B2B Prospecting Easy with Powerful Data and Advanced Search" 4/5 What do you like best about Apollo.io? The best part of the Apollo.io tools is it help to source and enrich both prospects and company with clear UI and UX and even the person who doesn't have experience or Knowledge about lead generation platform also use this Massive B2B Platform holds millions of data for all industry vertical with build in outreach with advanced search and filtering options Review collected by and hosted on G2.com. What do you dislike about Apollo.io? The main drawback of this tools is limited credits is available for trial user using that the end user can't really experience entire tool performance Some time the end user is facing Email deliverability issues if domain, Warming and personalization is not properly configured Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? The main problem of Difficulty to find quality leads has been solved by providing a large, Searchable database and verified contacts and companies The tools is so fragmented and focused on prospecting, Emailing and tracking lead performance and update in one platform Database enrichment is the key factor of this tool to enrich all lead and company information with limited input resources Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconValidated ReviewerIncentivizedSource: G2 invite ![Sequoia B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sequoia B.") SB Sequoia B. Founder Professional Training & Coaching Small-Business (50 or fewer emp.) 5/5/2026 "Efficient Lead Sourcing, Simple to Use" 4.5/5 What do you like best about Apollo.io? I used Apollo.io to source leads for our business, and it allowed us to get company contacts, emails, and phone numbers to reach out directly to the main key stakeholders. I found it really easy to use. When we initially started looking for leads, we checked out different tools, and Apollo.io was reasonably priced for the stage we're at in our business. It was simple to get in and start using it, taking maybe ten to fifteen minutes to learn. We were able to filter by business size and industry and then find the key stakeholders in specific companies, particularly the CEOs. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? Well, sometimes the lead's more accurate. So I would suggest somebody or a tool that would go in and actually make sure the leads are up to date. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? I use Apollo.io to get company contacts, emails, and phone numbers, which helps me reach the main key stakeholders directly. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite PM Pallavi M. Research Analyst Mid-Market (51-1000 emp.) 2/15/2026 Guest users or non-business users of the software, not included in G2 scores. "Apollo.io Powerful Filters, Smarter Prospecting, Better Pipeline" 4.5/5 What do you like best about Apollo.io? What i like best about Apollo,io is its Powerful Waterfall enrichment and Chrome Extension the Waterfall Feature helps ensure higher data accuracy by automatically finding and verifying the best contact information from multiple sources while the Chrome Extension makes it very easy to capture Leads directly from LinkedIn without switching platforms Review collected by and hosted on G2.com. What do you dislike about Apollo.io? The least helpful aspect can be unused credits don't roll over, they expire at the end of each billing cycle so if you don't use them you lose them entirely Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo.io helps me reach the right prospects with accurate data and avoid wasted effort. Its advanced filters let me narrow down to the exact decision-makers who match my Ideal Customer Profile, based on role, seniority, company size, industry, and other signals. That way, I’m not randomly reaching out—I’m targeting buyers who actually matter. If I already have a list of accounts, the import feature enriches those companies by identifying the right contacts within them. On top of that, live email verification checks whether an email address is valid before I send, which reduces bounce rates and helps protect my domain reputation. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite NP Nataniel P. Inside Sales Consultant Small-Business (50 or fewer emp.) 5/12/2026 "Intuitive and Feature-Rich, but Resource Heavy" 4/5 What do you like best about Apollo.io? I like the ease of use and how intuitive Apollo.io is, along with the abundance of features available while being mostly free. The ability to create lists and fetch multiple contacts globally simplifies lead generation, creating a vast pool of potential clients effortlessly. The initial setup was really easy because it was intuitive from the get-go. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? It seems it uses a lot of resources to run. Things like getting slow, hung up, or just making the UX difficult are some things that could be improved, also the fact that you can't link an IMAP email address on their free plan. Optimizing and having more flexibility are the main things. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? I use Apollo.io to find and gather leads, especially finding specific decision-maker information. It makes it easy to generate a vast pool of potential clients without much effort or time, thanks to its intuitive feature set. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Gregry L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gregry L.") GL Gregry L. Founder Small-Business (50 or fewer emp.) 5/4/2026 "Pinpoint B2B Targeting, Needs UI Tweaks" 4.5/5 What do you like best about Apollo.io? I use Apollo.io to generate hyper-targeted lead lists for B2B cold email campaigns. I love how it allows me to set dozens of qualifying filters, like title, annual revenue, and employee numbers, providing good, clean leads. The platform offers enrichment and lead verification all in one place, which is super convenient. I really appreciate the accuracy and pinpoint targeting of B2B decision makers. I think their database has over 30 million names, which is incredibly extensive. The pricing is reasonable, and the initial setup was very easy with a tutorial, excellent training, and customer service. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? It's a little congested on the home page. Sometimes the filters don't stay checked. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo.io lets me set dozens of filters for clean leads, offering enrichment and lead verification, with over 30 million names. It excels in pinpoint targeting of B2B decision makers for cold email campaigns, solving outdated and low-quality lead issues. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Vatsal N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vatsal N.") VN Vatsal N. Founder Internet Small-Business (50 or fewer emp.) 4/30/2026 "Effortless, Cost-Effective Lead Management" 4/5 What do you like best about Apollo.io? I use Apollo.io for building lead lists, scraping leads, and reaching out to them via emails. Apollo's database has millions of leads, making it really easy to find what we need and gives us thousands of leads that we can use for email and phone number campaigns. I find Apollo.io valuable because it saves us a lot of time; we don't have to spend time building lead lists ourselves. It's really just a click to select and export the leads, and the cost is really cheap compared to hiring a human vendor, which would cost us thousands of dollars. The switch from ZoomInfo to Apollo.io was mainly due to cost efficiency, as ZoomInfo was considerably more expensive. The initial setup of Apollo.io is very easy and very straightforward. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? I think the focus of Apollo.io is on building a bigger product with email orchestration and other tools. I would really love if Apollo could only focus on improving the lead database. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? I use Apollo.io to easily build lead lists and scrape leads. It saves time with simple click-and-export functions and is cost-effective compared to human vendors, costing us only around $100 monthly instead of thousands. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Mark T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mark T.") MT Mark T. Healthcare Recruiter Mid-Market (51-1000 emp.) 8/6/2024 "It delivers on it's promise." 4.5/5 What do you like best about Apollo.io? The ability to schedule data enrichment to happen automatically is nice. If you are good at prompt writing the ai features are nice too, although in my experience, connecting Apollo to Claude gives you the best results. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? As they have added more capabilities some of the options have become more finicky. For example, whether looking for people or companies, you now need to pay attention to what category is highlighted, Total, Net New, or Saved. Some actions will not work with all three options. It's annoying when you are going as fast as you can. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? I took over a new territory for our company. We have almost no information on the companies and people in the marketplace. I use Apollo.io to find target companies, and executives to target for sales outreach. It's been invaluable in finding the names and contact information for my target audience and is allowing me to reach people faster and easier than simialr tools with which I have experience. Review collected by and hosted on G2.com. Show More 2/27/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Lucas V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lucas V.") LV Lucas V. IT Manager Mid-Market (51-1000 emp.) 4/29/2026 "Consolidated Prospecting with Seamless Integration" 4/5 What do you like best about Apollo.io? I like the breadth of the contact database, as it allows us to find verified emails and direct dials for very specific personas, such as job title, company size, and tech stack. The sequences feature is solid, with multi-step email, call, and LinkedIn task workflows that are easy to set up, and the analytics provide clear visibility into what's performing well. I find the Chrome extension makes prospecting on LinkedIn effortless. The API is well-documented, and integrating it with our internal tools was straightforward. Overall, these features save money and reduce admin overhead by replacing multiple separate tools and streamline our sales process by allowing SDRs to spend less time researching and more time talking to prospects. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? Data quality is hit-or-miss. Most contacts are accurate but every batch has bounces, outdated titles, or wrong direct dials, so SDRs still have to validate. The dialer quality is okay but not at the level of dedicated tools like Aircall or Outreach. The UI can feel cluttered for new users, takes a couple of weeks to feel comfortable. Pricing for the higher tiers is steep when you scale users. And email deliverability with native sequences sometimes drops if you push volume, would be great if Apollo gave more visibility and tooling around inbox reputation. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo.io unifies multiple tools, reducing costs and complexity. It saves SDRs time with a large contact database, streamlines outreach with sequences, and enriches CRM data through its API, allowing more focus on valuable conversations. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Questions about Apollo.io? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Apollo.io ](https://www.g2.com/products/apollo-io/discussions/new) ![SlightWrks D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "SlightWrks D.") SD SlightWrks Digital Agency • Last activity about 1 month ago Apollo.io Enterprise plan and contract lock in: how did you avoid getting stuck? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/apollo-io-enterprise-plan-and-contract-lock-in-how-did-you-avoid-getting-stuck) GU Guest User • Last activity 24 days ago Is Apollo IO free? 6 Upvotes 11 [ Join the conversation ](https://www.g2.com/discussions/is-apollo-io-free) [ View all Discussions ](https://www.g2.com/products/apollo-io/discuss) ## Pricing Options Pricing provided by Apollo.io. ### Free Free 1 user Per Month ### Basic $49.00 1 user Per Month ### Professional $79.00 1 user Per Month [ View More Pricing Information ](https://www.g2.com/products/apollo-io/pricing) Apollo.io Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0fe1247bb1ae3d476bf6e9dbd470cf7d/gtm-workspace-powered-by-zoominfo.png "Product Avatar Image") GTM Workspace - Powered by ZoomInfo 4.5/5(9,106) [ Compare Now ](https://www.g2.com/compare/apollo-io-vs-gtm-workspace-powered-by-zoominfo) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_4d67371257a51328c0872a8494a9e450/lusha.png "Product Avatar Image") Lusha 4.3/5(1,665) [ Compare Now ](https://www.g2.com/compare/apollo-io-vs-lusha) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_e4f3b2a4a1fa731be1e738d5597320d4/seamless-formally-seamless-ai.png "Product Avatar Image") Seamless (formally... 4.4/5(5,357) [ Compare Now ](https://www.g2.com/compare/apollo-io-vs-seamless-formally-seamless-ai) ##### ##### Apollo.io Features Data Availability Contact Data Availability Company Data Availability Industry Research Availability Data Accuracy Contact Data Accuracy Company Data Accuracy Features Lead Builder Search Lead Intelligence Lead Validation Lead Enrichment Lead Quality [ View More Features ](https://www.g2.com/products/apollo-io/features) ## Top-Rated Alternatives [ ![GTM Workspace - 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