--- title: Apollo.io Reviews meta\_title: 'Apollo.io Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 9731 reviews by the users' company size, role or industry to find out how Apollo.io works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 9731 scale: '5' date\_modified: '2026-08-12' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # Apollo.io Reviews & Product Details Visit Website Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs. * * * Product Website Apollo.io Seller [Apollo.io](https://www.g2.com/sellers/apollo-io) Discussions [Apollo.io Community](https://www.g2.com/products/apollo-io/discuss) Languages Supported English, Portuguese, Spanish Solution Type All-in-One Overview by Andy McCotter-Bicknell Show More ## Pricing Pricing provided by Apollo.io. ### Free Free 1 user Per Month [ View More Pricing Information ](https://www.g2.com/products/apollo-io/pricing) ## Apollo.io Integrations (58) What do users say about integrations? 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"Easy to Use, Powerful Platform with Smooth Onboarding and Smart Data" 5/5 What do you like best about Apollo.io? What stands out most is how easy the platform is to use, even with everything it packs in. Getting set up was smooth — the onboarding process and AI-assisted guidance made it simple to start finding value quickly without a steep learning curve. The integrations are a big plus too; connecting Apollo with our existing tools/CRM was straightforward and didn't require a lot of manual configuration or workaround fixes. I've also been impressed with the intelligence features — the contact and company data is well-organized and genuinely useful for prioritizing outreach, not just a big pile of unfiltered info. And when I've needed help, support has been responsive and actually useful rather than just pointing me to generic help articles. Overall, it feels like a tool built with the end user in mind — powerful, but not overwhelming. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? The main pain point has been the pricing and credit structure. Credits can get used up faster than expected, especially during heavier prospecting periods, and it's not always transparent how usage is tracked until you're closer to the limit. Scaling up plans to get more credits can also feel like a bigger jump in cost than the actual increase in usage would justify. I've also run into occasional hiccups with integrations — not deal-breakers, but every so often a sync doesn't go through cleanly or requires re-authenticating/troubleshooting on our end, which adds friction to an otherwise smooth workflow. Neither issue has been severe enough to outweigh the platform's strengths, but they're the areas I'd most like to see improved. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo.io is solving the problem of scattered, unreliable prospecting data and disconnected sales tools. Before, we were piecing together contact information from multiple sources and manually keeping our CRM updated — now that's consolidated into one platform with built-in intelligence to prioritize who to reach out to. The onboarding and AI-assisted setup meant we were productive quickly instead of losing weeks to configuration, and the integrations mean data flows into our existing tools/CRM without a lot of manual syncing. When we do hit questions or issues, support has been responsive enough that it doesn't stall our workflow. The net benefit has been time saved — less time hunting for or verifying contact data, less time on manual data entry, and more time actually engaging with prospects. It's made our outreach more efficient and our data more trustworthy, even with the pricing/credit limitations being something to manage carefully. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Taibaa B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Taibaa B.") TB Taibaa B. Marketing Automation Associate Mid-Market (51-1000 emp.) 8/11/2026 "Easy Prospecting and Outreach in One Place with Powerful Search Filters" 4.5/5 What do you like best about Apollo.io? what I like most about apollo.io is how easy it makes finding prospects and managing outreach in one place. The search and filtering options are especially useful for quickly finding relevant leads Review collected by and hosted on G2.com. What do you dislike about Apollo.io? The interface can feel a little overwhelming at first because there are so many features and filters available. Some contact info can also be outdated or inaccurate occasionally Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? It solves the problem of finding relevant prospects and managing sales outreach from one platform Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Lila S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lila S.") LS Lila S. Owner Small-Business (50 or fewer emp.) 12/9/2024 "Why Apollo.io Has Revolutionized Our B2B Sales Process" 4/5 What do you like best about Apollo.io? Since writing this review, we've been especially impressed with Apollo's continued improvements to their intent data and AI-powered recommendations. The platform keeps getting smarter at surfacing the right prospects at the right time, which has made our outreach even more targeted. It's clear the team is constantly investing in the product. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? Anything that Apollo.io can improve? Previous Response: There are some drawbacks. The learning curve is steep, and pricing isn't cheap, especially for larger teams. I've occasionally encountered outdated contact information, and the platform can slow down during peak hours. Email sending limits can also restrict high-volume campaigns. Despite these limitations, the ROI has been clear. Our prospecting efficiency has doubled, and conversion rates are up 30% since implementation. While it might be overkill for small teams, Apollo.io is a worthwhile investment for growing B2B sales operations. The bottom line: Apollo.io has earned its place as our team's go-to sales intelligence platform by delivering real, measurable results. Show Less Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? 1. Inefficient Lead Generation Traditional manual prospecting wastes hours searching for contact information Solution: Provides verified contact database and AI-powered lead recommendations Benefit: Sales team now finds qualified prospects in minutes instead of hours 2. Data Quality & Verification Outdated or incorrect prospect data leads to wasted outreach efforts Solution: Maintains current database with regular verification Benefit: Higher email deliverability rates and more successful connections 3. Fragmented Sales Process Switching between multiple tools disrupts workflow and reduces productivity Solution: Integrates prospecting, outreach, and tracking in one platform Benefit: Streamlined workflow increases team efficiency by 40-50% 4. Scale Limitations Manual outreach processes don't scale effectively Solution: Automated sequences with personalization capabilities Benefit: Maintain personal touch while reaching 5x more prospects 5. Poor Visibility into Sales Activities Difficult to track engagement and optimize outreach strategies Solution: Comprehensive analytics and engagement tracking Benefit: Data-driven insights improve conversion rates by 25-30% Review collected by and hosted on G2.com. Show More 2/24/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite AK Akshata K. Marketing Manager Mid-Market (51-1000 emp.) 3/11/2026 "Apollo.io Streamlines Prospecting and Outreach for a More Efficient Sales Workflow" 5/5 What do you like best about Apollo.io? What I like best about Apollo.io is how it brings prospecting and outreach together in one place. It makes it much easier to find the right contacts, get reliable information about them, and reach out without switching between multiple tools. The filtering options are very useful for narrowing down the exact audience we want to target, & the platform saves a lot of time in the research process. Overall, it helps make the sales workflow more organised and efficient. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? One thing I sometimes find challenging about Apollo.io is that the data accuracy can vary for certain contacts, so it occasionally requires additional verification before outreach. Also, the platform has many features, which is great, but it can feel a little overwhelming at first for new users to navigate and fully utilize everything. A slightly more streamlined interface or clearer on boarding guidance could make the experience even better. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo.io helps solve the problem of finding the right prospects and their contact details quickly. It saves time by combining prospecting, data, and outreach in one platform, making lead generation and communication much more efficient. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Farhad M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Farhad M.") FM Farhad M. Business Consultant and Strategic Advisor Small-Business (50 or fewer emp.) 8/12/2023 "Be Aware" 0.5/5 What do you like best about Apollo.io? Previous Response: Zapier integration and perfect search filters, plus good options such as save searches and match criteria notifications. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? Previous Response: My recent interaction with Apollo left me disheartened. As a paying customer, I discovered that the pricing plan I had subscribed to was now offering more perks at a slightly higher cost. When I approached their support team to upgrade my plan, they declined, citing a rigid policy that tied pricing to the specific terms at the time of subscription. This inflexibility, especially for loyal customers, felt unfair and inconvenient. I believe Apollo should reconsider its pricing policies to provide a more equitable and customer-friendly experience. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? My recent experience highlighted an issue with their pricing policy, which made it less beneficial for me. Despite the potential benefits of their services, the lack of pricing flexibility hindered my ability to fully leverage their offerings, creating a less-than-ideal experience. Review collected by and hosted on G2.com. Show More Response from Andy McCotter-Bicknell of Apollo.io [Editedit](https://www.g2.com/survey_responses/apollo-io-review-8466078/official_response/edit) Thanks for the candid feedback, Farhad. After seeing your review, our VP of Support reached out directly via LinkedIn because the email we have on file does not show any recent support interactions, which makes us think there may be a different email associated with your account. We also want to clarify that we do have ways to upgrade accounts mid-billing cycle, so what you described is not the experience we want customers to have. We’d appreciate the chance to look into this properly and make it right. If you’re open to it, please reply to our outreach with the email tied to your Apollo account so we can review the interaction in full. 2/27/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Rehan A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rehan A.") RA Rehan A. Artificial Intelligence Engineer Information Technology and Services Small-Business (50 or fewer emp.) 6/2/2026 Guest users or non-business users of the software, not included in G2 scores. "Apollo.io’s Powerful Lead Database and Filters Save Time on Outreach" 4/5 What do you like best about Apollo.io? I use Apollo.io to find potential leads and company information for outreach activities. What I like most is the large contact database and the ability to filter prospects based on job title, industry, company size, and location. It helps save time when searching for relevant contacts and organizing outreach efforts. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? Some contact information may occasionally be outdated, and certain advanced features are available only in higher-tier plans. Apart from that, the platform is easy to use. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo.io helps simplify lead generation by providing access to prospect and company data in one place. This benefits me by reducing research time, improving prospect discovery, and making outreach activities more efficient. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconCurrent UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User Small-Business (50 or fewer emp.) 8/6/2026 "Effortlessly Manages Leads, Needs Improved Sequencing" 5/5 What do you like best about Apollo.io? What I like most about Apollo.io is the MCP toolset. It has a great breadth of tools and really allows me to manage almost everything I need within the cloud. Apollo helps tremendously with headless consumption, meaning I don't have to be directly in Apollo to access my entire account and perform read and writes via the MCP instead of just in the UI. This dramatically reduces the time I spend setting things up and allows me to complement the existing features with tasks Apollo can't do natively, enabling workflows in tandem. Also, I appreciate its integration with HubSpot, allowing for a bidirectional update between my CRM system and Apollo.io, so any updates in HubSpot seamlessly reflect in Apollo and vice versa. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? One of the things that I think Apollo.io could really improve on is the sequencing. Right now, sequencing allows for manual or automatic emails, and it also allows for LinkedIn, but it seems there's room for more enhancement in this area. Additionally, the initial setup took about a day or two, especially with adding the token for website tracking and setting up emails, which requires a lot of back-end knowledge that many in the GTM space might not be familiar with. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo.io helps with headless GTM workflows, allowing me to manage CRM tasks and lead enrichment without direct UI interaction. The MCP toolset reduces setup time and enables cloud management, enhancing workflow by integrating Apollo.io features with external capabilities. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Courage C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Courage C.") CC Courage C. Account Executive Small-Business (50 or fewer emp.) 5/21/2026 "Top-Tier Lead Enrichment, Minor Integration Hurdles" 4/5 What do you like best about Apollo.io? I use Apollo.io for lead enrichment, and it's been great for our sales team. The platform is like the Rolls Royce of lead enrichment platforms, offering valuable features such as the ability to find contacts of targeted leads, send and schedule emails, and even hold meetings within Apollo itself. I love how it integrates seamlessly with the CRMs we use, like Salesforce and HubSpot, enhancing our workflow. Setting up Apollo.io was also very simple, especially when using the free version, allowing us to connect it easily with our work email. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? So what could be improved is to try to make it more simple in terms of some of the complex integrations that are required. Yeah. So when you are integrating emails, you know, to get through the process of deliverability and all that, it's a bit complex. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? I use Apollo.io for lead enrichment, helping us find and organize targeted leads and create sequences. It integrates with HubSpot, schedules emails, and holds meetings, streamlining our sales process. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Julian Z.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julian Z.") JZ Julian Z. Bussines developer Small-Business (50 or fewer emp.) 3/26/2026 "From Manual Outreach to Scalable Pipeline" 5/5 What do you like best about Apollo.io? I like having the option to use a Google Chrome plugin that syncs with my web or LinkedIn searches. Combined with its solid database, this makes Apollo a powerful solution. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? The user interface can be a bit confusing at times, especially when I’m viewing a company and its employees. I often have to double-check the database carefully to make sure I’m pulling up the correct information. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo solves two main problems for us: fragmented prospecting and inconsistent outbound execution. Before Apollo, identifying the right contacts and running outreach at scale was time-consuming and manual. Now, we can quickly target the right decision-makers and run structured, repeatable sequences in one place. The benefit is both efficiency and predictability — we’re booking more qualified meetings, spending less time on manual work, and maintaining a consistent pipeline without relying on ad hoc outreach. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Kyle P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kyle P.") KP Kyle P. Frontend Developer (Unpaid) Computer Software Small-Business (50 or fewer emp.) 8/11/2026 Guest users or non-business users of the software, not included in G2 scores. "Helpful Sales AI Agent, Though Access Comes at a Cost" 3.5/5 What do you like best about Apollo.io? Apollo.io is a platform where you can interact with an sales AI Agent. You can interact with it and ask different of simplifying your tech stack with a unified platform built for modern sales and marketing teams. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? You do have to pay for the platform inorder to use the unified platform built for modern sales and marketing teams. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? I was able to use a unified platform built for modern sales and marketing teams that would be able to help with understanding sales and creating marketing plans for the customers. I was also able to do some manual work such as creating the sales and marketing environment for the client. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconValidated ReviewerIncentivizedSource: G2 invite ## Questions about Apollo.io? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Apollo.io ](https://www.g2.com/products/apollo-io/discussions/new) GU Guest User • Last activity 24 days ago Is Apollo IO free? 6 Upvotes 11 [ Join the conversation ](https://www.g2.com/discussions/is-apollo-io-free) ![SlightWrks D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "SlightWrks D.") SD SlightWrks Digital Agency • Last activity about 1 month ago Apollo.io Enterprise plan and contract lock in: how did you avoid getting stuck? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/apollo-io-enterprise-plan-and-contract-lock-in-how-did-you-avoid-getting-stuck) [ View all Discussions ](https://www.g2.com/products/apollo-io/discuss) ## Pricing Options Pricing provided by Apollo.io. ### Free Free 1 user Per Month ### Basic $49.00 1 user Per Month ### Professional $79.00 1 user Per Month [ View More Pricing Information ](https://www.g2.com/products/apollo-io/pricing) Apollo.io Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0fe1247bb1ae3d476bf6e9dbd470cf7d/gtm-workspace-powered-by-zoominfo.png "Product Avatar Image") GTM Workspace - Powered by ZoomInfo 4.5/5(9,106) [ Compare Now ](https://www.g2.com/compare/apollo-io-vs-gtm-workspace-powered-by-zoominfo) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_4d67371257a51328c0872a8494a9e450/lusha.png "Product Avatar Image") Lusha 4.3/5(1,665) [ Compare Now ](https://www.g2.com/compare/apollo-io-vs-lusha) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_e4f3b2a4a1fa731be1e738d5597320d4/seamless-formally-seamless-ai.png "Product Avatar Image") Seamless (formally... 4.4/5(5,357) [ Compare Now ](https://www.g2.com/compare/apollo-io-vs-seamless-formally-seamless-ai) ##### ##### Apollo.io Features Data Availability Contact Data Availability Company Data Availability Industry Research Availability Data Accuracy Contact Data Accuracy Company Data Accuracy Features Lead Builder Search Lead Intelligence Lead Validation Lead Enrichment Lead Quality [ View More Features ](https://www.g2.com/products/apollo-io/features) ## Top-Rated Alternatives [ ![GTM Workspace - 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