--- title: Apollo.io Reviews meta\_title: 'Apollo.io Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 9731 reviews by the users' company size, role or industry to find out how Apollo.io works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 9731 scale: '5' date\_modified: '2026-08-12' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # Apollo.io Reviews & Product Details Visit Website Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs. * * * Product Website Apollo.io Seller [Apollo.io](https://www.g2.com/sellers/apollo-io) Discussions [Apollo.io Community](https://www.g2.com/products/apollo-io/discuss) Languages Supported English, Portuguese, Spanish Solution Type All-in-One Overview by Andy McCotter-Bicknell Show More ## Pricing Pricing provided by Apollo.io. ### Free Free 1 user Per Month [ View More Pricing Information ](https://www.g2.com/products/apollo-io/pricing) ## Apollo.io Integrations (58) What do users say about integrations? 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BP Bibhu P. Founder's Office- Growth and Strategy Small-Business (50 or fewer emp.) 7/28/2025 "Its was amazing and so easy to use." 5/5 What do you like best about Apollo.io? I had a great experience using Apple when I first had to get leads fro LinkedIn to build a B2B pipeline. It was so easy to use and gave quality results for email ID and phone number. Reaching out to CXO, Founding Teams, investors became so easy. I have been frequently using Apollo for 8-9 months now. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? I didn't see any downsides as of now. I have always received really good results. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo.io solves one of the biggest challenges in B2B sales—finding accurate and actionable contact data. When I first had to build a B2B pipeline using LinkedIn, Apollo made it incredibly easy to extract high-quality leads with verified email IDs and phone numbers. Thanks to Apollo, I was able to reach out directly to CXOs, founding teams, and even investors—something that would have otherwise taken hours of manual effort and uncertain outcomes. It streamlined my outbound efforts, improved my response rates, and significantly accelerated early business development. Review collected by and hosted on G2.com. Show More 4/4/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Joseph S. K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joseph S. K.") JK Joseph S. K. Chief Technical Officer and Director of SEO Operations Small-Business (50 or fewer emp.) 8/11/2026 "Tons of Lead-Finding Options and Powerful Filters" 4.5/5 What do you like best about Apollo.io? I like how it gives you a ton of options to find and work with leads. You can either set up email to reach them or call them via the number they give you. There are a ton of filter options to work with. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? If you appreciate the complexity, then maybe you would be fine. There is a fairly decent learning curve to figure out how to use the platform the best. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? It is helping me find qualified leads for my business to reach out to. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Manzar I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Manzar I.") MI Manzar I. Sales Manager Marketing and Advertising Enterprise (\> 1000 emp.) 4/1/2026 "The Best All-in-One Platform for Global Outbound Sales" 4.5/5 What do you like best about Apollo.io? I use Apollo every day to find and manage new customers across EMEA and the US markets. The interface and overall performance are great because the platform is very easy to navigate and stays fast even when I am handling large lists of leads. I really value the AI and intelligence features, especially the intent signals that helped me identify the right time to reach out to enterprise accounts like Zalando and JD Sports. The integrations are also a huge plus as the tool connects perfectly with Salesforce, keeping all my data synced in one place automatically. The onboarding process was simple to follow, and the support resources made it easy for me to start building a pipeline quickly. Overall, the ROI has been excellent because I reduced my manual research time by 60%, which allowed me to build a $2M+ qualified pipeline and close significant revenue. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? One thing I dislike is that when I import data from Sales Navigator, Apollo sometimes changes a person’s job title or company name. That makes the data less accurate, and I end up having to correct it manually. Also, the LinkedIn extension doesn’t allow bulk uploads of a large number of leads at once. You can only save 25 people at a time, which feels slow when I’m trying to build a bigger list. Another frustrating issue is that when I add multiple people from the same company, the tool asks me to choose the domain every single time. It would be much better if it automatically remembered the domain for that company. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? The biggest problem Apollo.io solved for me was a fragmented sales process that relied on too many different tools. A feature I really love is being able to save prospect lists from Sales Navigator directly into Apollo, which has made my prospecting much faster. Instead of bouncing between multiple platforms for data and emails, I can now handle everything in one place and keep my workflow simple and consistent. As a result, I’ve saved about 60% of my manual research time, since the data is already integrated and easy to organize and manage. Overall, it’s made my job as a business development professional more productive and more successful. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic PH Pavitra H. Senior Sales Executive Mid-Market (51-1000 emp.) 5/15/2026 "Supercharges Lead Generation with Ease" 4.5/5 What do you like best about Apollo.io? I like how Apollo.io improves my lead generation by effectively searching for mobile numbers and email IDs. It's easy to filter and search for desired companies, and the Chrome extensions make my work straightforward. I appreciate the quick search of data when I'm working on multiple accounts. The initial setup was very easy, which was a nice surprise. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? Probably mention accurate mobile number if head office number also mentioned Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? I use Apollo.io for finding mobile numbers and emails, improving my lead generation. It helps with quick data searches across accounts and has easy filtering options for email and company searches. Review collected by and hosted on G2.com. Show More 7/8/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Ananya V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ananya V.") AV Ananya V. Data Analyst Small-Business (50 or fewer emp.) 7/30/2025 "Efficient All-in-One Sales Platform for Smarter Prospecting" 4.5/5 What do you like best about Apollo.io? I like best about Apollo.io is its all-in-one platform that combines a large contact database with powerful outreach and automation tools. It makes it easy to find targeted leads, manage campaigns, and track performance—all in one place, saving time and improving sales efficiency. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? One downside of Apollo.io is that its data accuracy can sometimes be inconsistent, with outdated or incorrect contact details. The interface can also feel overwhelming for new users, and some advanced features are locked behind higher pricing plans. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo.io solves the problem of manual, time-consuming sales processes by automating tasks like lead generation, outreach, and follow-ups. It also addresses issues like poor data quality and scattered tools by providing verified contact data and an all-in-one platform. This benefits me by saving time, improving targeting, and allowing me to focus more on closing deals rather than administrative work. Review collected by and hosted on G2.com. Show More 4/15/2026 Current UserValidated ReviewerSource: Organic Review from User Profile ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 6/4/2026 "All-in-One Outbound Platform That Streamlines Prospecting Fast" 5/5 What do you like best about Apollo.io? Apollo brings prospect data and outbound tooling under one roof, no juggling multiple platforms or paying for separate tools. Finding contacts, building lists, and running email sequences all happen in one place, which keeps the workflow clean and fast. The contact database is extensive and well-filtered, so zeroing in on the right people at the right companies doesn't take long. The Chrome extension is a quiet but solid win, pulling verified contact details and adding prospects to lists straight from LinkedIn without switching tabs saves more time than you'd expect. For what it offers, the value-to-cost ratio is hard to beat. It's become a core part of how we run outbound. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? Honestly, not much - it does what it promises. The only real learning curve is the feature density; there's a lot to take in upfront. But once the workflow clicks, it becomes second nature pretty quickly. Stable, reliable, and easy to count on day-to-day. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? The core problem Apollo solves for us is fragmentation. Before Apollo, prospecting meant constantly switching between separate tools for contact data, list building, and outbound campaigns, which made everything slower, more expensive, and harder to maintain. Now it all lives in one place. We can find the right companies, reach the right decision-makers, and start outreach without leaving the platform. The time we used to spend on manual research now goes into real conversations and opportunities instead. Overall, we’re building lists faster, running more consistent campaigns, and working with a much tighter workflow. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Moises R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Moises R.") MR Moises R. Sales Manager Mid-Market (51-1000 emp.) 10/2/2024 "Apollo: My Go-To Tool for Accurate Lead Data" 5/5 What do you like best about Apollo.io? What I love most about Apollo is that, out of all the tools I use daily for lead generation, it consistently provides the most accurate and up-to-date contact information. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? While I find Apollo to be a valuable tool, I've noticed that sometimes Sales Navigator's search engine pulls up a few more contacts than Apollo does. Although this isn't a frequent occurrence, it's something to keep in mind. Additionally, when extracting information from contact profiles on devices with less powerful processors, the process can be a bit slow, especially when opening multiple sub-tabs. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo.io has significantly streamlined our process of finding decision-makers within previously prospected companies. Previously, we relied on multiple tools that lacked the same level of accuracy, resulting in a significant waste of time. With Apollo's 20-23 search filters, including the valuable criteria of 'Likely to engage' and 'verified', we've dramatically reduced the time spent finding valid email addresses. Review collected by and hosted on G2.com. Show More 3/19/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Misael S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Misael S.") MS Misael S. Tourism Sales Specialist Mid-Market (51-1000 emp.) 3/19/2026 "Intuitive Prospecting and Robust Contact Database with Apollo.io" 4/5 What do you like best about Apollo.io? Apollo.io has been a great tool for prospecting and outreach. The platform is intuitive and easy to navigate, even for those who are newer to sales outreach tools. The contact database is robust and made it straightforward to identify and connect with the right people at target organizations. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? One area for improvement is data accuracy — some contacts had outdated information, which occasionally led to higher email bounce rates than expected. Additionally, while the core features are easy to use, there is a bit of a learning curve when navigating the more advanced functionality. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo.io helped streamline the prospecting and cold outreach process by providing a centralized database to identify and connect with potential partners. This saved significant time that would have otherwise been spent manually researching contacts, and ultimately supported securing three major partnerships for one of our programs — a process that moved from initial outreach to signed contracts in about three months. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Hector Francisco A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hector Francisco A.") HA Hector Francisco A. Supervisor Small-Business (50 or fewer emp.) 8/11/2026 "Makes Prospecting Faster with a Huge Contact Database and Powerful Search Filters" 4.5/5 What do you like best about Apollo.io? It makes finding and reaching potential customers easier. I especially like its large contact database, advanced search filters, and email outreach tools, which help save time and make prospecting more efficient. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? One thing I dislike about Apollo.io is that the contact information is not always completely accurate or up to date. Some email addresses or phone numbers may be outdated, and the platform can feel a little overwhelming because it has so many features. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo.io helps solve the problem of finding the right prospects and managing outreach in one place. It saves me time by providing contact information, lead filters, and email automation tools, which makes prospecting faster and helps me reach more potential customers efficiently Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Mitali V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mitali V.") MV Mitali V. Senior Associate - Client Engagement | EU + ME + India Consulting Mid-Market (51-1000 emp.) 6/2/2026 "Apollo.io: Powerful Outbound Sales Platform with Clean UI and Strong LinkedIn Extension" 4/5 What do you like best about Apollo.io? Apollo.io is a powerhouse for outbound sales, bringing data intelligence and multi-channel sequencing together in a single tool. The UI/UX feels clean and intuitive, and the Chrome extension is especially strong—it lets me source verified leads directly from LinkedIn without any manual data entry. The CRM integrations also help keep our pipeline tidy, with no duplicate issues, and the platform stays fast even when I’m working with massive list exports. Onboarding new team members is straightforward thanks to solid self-serve support. By replacing separate tools for sourcing, verification, and emailing, Apollo delivers an impressive ROI/pricing structure that cuts our tech stack overhead while still boosting meeting conversion rates. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? While the platform is excellent overall, there are a few areas that could use refinement. On the UI/UX and performance side, the web interface can show noticeable lag or occasionally freeze when running highly complex searches or loading very large lists. For integrations, the standard CRM sync works well, but custom field mapping can feel a bit rigid at times, which forces manual workarounds to make sure data aligns cleanly across systems. In addition, the AI/Intelligence features especially the AI email writercan produce copy that comes across as too generic or formulaic, so I often need to do heavy manual editing to make it sound natural. How this impacts my workflow / Suggestions for improvement: The UI lag slows down prospecting sprints, and the inflexible integration setup creates unnecessary admin overhead during initial database cleanups. Apollo could improve significantly by optimizing web performance for large data volumes, providing more flexible and granular custom-mapping tools for CRM integrations, and training its AI writer to better adapt to specific industry tones or custom brand guidelines. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Before implementing Apollo.io, our outbound process was fragmented and inefficient. We were stuck manually sourcing data across disconnected platforms, dealing with high email bounce rates from unverified contacts, and wasting time on the admin work of bouncing between a data finder, an email verifier, and a separate sequencer. By consolidating those tools, Apollo addressed the gaps in our tech stack. Prospecting bottlenecks and inaccurate contact data used to slow us down, but now we can build highly targeted lists with verified direct dials and launch automated, multi-channel outreach sequences from a single dashboard. The transition has delivered major efficiency gains and a clear lift to our pipeline. We’ve cut weekly prospecting time in half—saving roughly 5 to 6 hours per week that previously went to manual data entry—while also bringing our email bounce rates well below the 3% industry threshold. Overall, it’s helped us spend less time on administrative overhead and more time improving conversion rates and booking meetings. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconValidated ReviewerIncentivizedSource: G2 invite ## Questions about Apollo.io? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Apollo.io ](https://www.g2.com/products/apollo-io/discussions/new) GU Guest User • Last activity 24 days ago Is Apollo IO free? 6 Upvotes 11 [ Join the conversation ](https://www.g2.com/discussions/is-apollo-io-free) ![SlightWrks D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "SlightWrks D.") SD SlightWrks Digital Agency • Last activity about 1 month ago Apollo.io Enterprise plan and contract lock in: how did you avoid getting stuck? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/apollo-io-enterprise-plan-and-contract-lock-in-how-did-you-avoid-getting-stuck) [ View all Discussions ](https://www.g2.com/products/apollo-io/discuss) ## Pricing Options Pricing provided by Apollo.io. ### Free Free 1 user Per Month ### Basic $49.00 1 user Per Month ### Professional $79.00 1 user Per Month [ View More Pricing Information ](https://www.g2.com/products/apollo-io/pricing) Apollo.io Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0fe1247bb1ae3d476bf6e9dbd470cf7d/gtm-workspace-powered-by-zoominfo.png "Product Avatar Image") GTM Workspace - Powered by ZoomInfo 4.5/5(9,106) [ Compare Now ](https://www.g2.com/compare/apollo-io-vs-gtm-workspace-powered-by-zoominfo) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_4d67371257a51328c0872a8494a9e450/lusha.png "Product Avatar Image") Lusha 4.3/5(1,665) [ Compare Now ](https://www.g2.com/compare/apollo-io-vs-lusha) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_e4f3b2a4a1fa731be1e738d5597320d4/seamless-formally-seamless-ai.png "Product Avatar Image") Seamless (formally... 4.4/5(5,357) [ Compare Now ](https://www.g2.com/compare/apollo-io-vs-seamless-formally-seamless-ai) ##### ##### Apollo.io Features Data Availability Contact Data Availability Company Data Availability Industry Research Availability Data Accuracy Contact Data Accuracy Company Data Accuracy Features Lead Builder Search Lead Intelligence Lead Validation Lead Enrichment Lead Quality [ View More Features ](https://www.g2.com/products/apollo-io/features) ## Top-Rated Alternatives [ ![GTM Workspace - 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