--- title: Apollo.io Reviews meta\_title: 'Apollo.io Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 9731 reviews by the users' company size, role or industry to find out how Apollo.io works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 9731 scale: '5' date\_modified: '2026-08-12' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # Apollo.io Reviews & Product Details Visit Website Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs. * * * Product Website Apollo.io Seller [Apollo.io](https://www.g2.com/sellers/apollo-io) Discussions [Apollo.io Community](https://www.g2.com/products/apollo-io/discuss) Languages Supported English, Portuguese, Spanish Solution Type All-in-One Overview by Andy McCotter-Bicknell Show More ## Pricing Pricing provided by Apollo.io. ### Free Free 1 user Per Month [ View More Pricing Information ](https://www.g2.com/products/apollo-io/pricing) ## Apollo.io Integrations (58) What do users say about integrations? Verified by Apollo.io [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Agentforce Sales (formerly Salesforce Sales Cloud) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Airtable ](https://www.g2.com/products/airtable/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Attio ](https://www.g2.com/products/attio/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Bouncer ](https://www.g2.com/products/bouncer/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Bullhorn ](https://www.g2.com/products/bullhorn/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Calendly ](https://www.g2.com/products/calendly/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Chrome Enterprise ](https://www.g2.com/products/chrome-enterprise/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Claude ](https://www.g2.com/products/claude-2025-12-11/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Claude Code ](https://www.g2.com/products/anthropic-claude-code/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Clay ](https://www.g2.com/products/clay-com-clay/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Close ](https://www.g2.com/products/close/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Copper ](https://www.g2.com/products/copper/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Crelate ](https://www.g2.com/products/crelate/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Fibr AI ](https://www.g2.com/products/fibr-ai/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") GoDaddy Domains ](https://www.g2.com/products/godaddy-godaddy-domains/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") GoDaddy Hosting ](https://www.g2.com/products/godaddy-hosting/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Meet ](https://www.g2.com/products/google-meet/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Tag Manager ](https://www.g2.com/products/google-tag-manager/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Workspace ](https://www.g2.com/products/google-workspace/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") GTM Workspace - Powered by ZoomInfo ](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HeyReach ](https://www.g2.com/products/heyreach/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Sales Hub ](https://www.g2.com/products/hubspot-sales-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Hunter ](https://www.g2.com/products/hunter/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Instantly ](https://www.g2.com/products/instantly/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") LinkedIn Job Search ](https://www.g2.com/products/linkedin-job-search/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") LinkedIn Premium ](https://www.g2.com/products/linkedin-premium/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") LinkedIn Recruiter ](https://www.g2.com/products/linkedin-recruiter/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") LinkedIn Sales Insights ](https://www.g2.com/products/linkedin-sales-insights/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") LinkedIn Sales Navigator ](https://www.g2.com/products/linkedin-sales-navigator/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Make ](https://www.g2.com/products/integromat-by-celonis-make/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Excel ](https://www.g2.com/products/microsoft-excel/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Outlook ](https://www.g2.com/products/microsoft-outlook/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") n8n ](https://www.g2.com/products/n8n/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Nook ](https://www.g2.com/products/nook/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Nooks ](https://www.g2.com/products/nooks/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Ollama ](https://www.g2.com/products/ollama/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Omni Analytics ](https://www.g2.com/products/omni-analytics-inc-omni-analytics/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Orum ](https://www.g2.com/products/orum/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Outreach ](https://www.g2.com/products/outreach/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Pipedrive ](https://www.g2.com/products/pipedrive/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Prospeo.io ](https://www.g2.com/products/prospeo-io/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Retell AI ](https://www.g2.com/products/retell-ai/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Revenue Hub ](https://www.g2.com/products/revenue-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesforce Agentforce ](https://www.g2.com/products/salesforce-agentforce/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesforce B2C Commerce ](https://www.g2.com/products/salesforce-b2c-commerce/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesforce Headless 360 Platform (formerly Salesforce Platform) ](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesloft ](https://www.g2.com/products/salesloft/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Slack ](https://www.g2.com/products/slack/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Smartlead ](https://www.g2.com/products/smartlead/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Squarespace Domains ](https://www.g2.com/products/squarespace-domains/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Surfe ](https://www.g2.com/products/surfe/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Trellus - Real-time cold call AI assistant ](https://www.g2.com/products/trellus-real-time-cold-call-ai-assistant/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Vidyard ](https://www.g2.com/products/vidyard/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") WebsiteTracker ](https://www.g2.com/products/websitetracker/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") WordPress.org ](https://www.g2.com/products/wordpress-org/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zapier ](https://www.g2.com/products/zapier/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zoho CRM ](https://www.g2.com/products/zoho-crm/reviews) Show More ![Verified User in Oil & Energy](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Oil & Energy") UO Verified User in Oil & Energy Enterprise (\> 1000 emp.) 7/17/2026 "All-in-One Prospecting and Outreach That Boosts Sales Productivity" 4.5/5 What do you like best about Apollo.io? What I like most about Apollo.io is its combination of a large B2B contact database and built-in sales engagement tools. Instead of using separate platforms for prospecting, email outreach, and lead management, Apollo.io brings everything together in one place. Extensive database of verified business contacts and companies. Advanced search filters to identify prospects by industry, role, location, company size, and technologies used. Built-in email sequencing and outreach automation. CRM integrations that simplify lead management and tracking. Useful insights into buying intent and prospect activity to help prioritize outreach. For me, the most valuable feature is the advanced prospecting filters. They make it easy to build highly targeted lead lists, improving the quality of outreach and reducing the time spent searching for potential customers. The biggest benefit is increased sales productivity. Apollo.io streamlines lead generation, prospect research, and outreach, allowing sales and business development teams to spend more time engaging qualified prospects and less time on manual research. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? The biggest drawback is data accuracy consistency. While Apollo.io has a large contact database, I occasionally need to verify email addresses or job titles before reaching out, especially for rapidly changing organizations. Contact information is generally good, but some records can be outdated or inaccurate, requiring manual verification. Email deliverability depends heavily on proper domain setup and outreach practices, so results can vary. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo.io solves the challenge of finding qualified B2B prospects and managing outreach efficiently. Instead of spending hours researching companies and contacts across multiple sources, it provides a centralized platform for prospect discovery, contact enrichment, and sales engagement. Quickly identifies potential customers using advanced filters like industry, job title, company size, and location. Provides access to business contact information, reducing manual research. Automates email sequences and follow-ups to improve outreach efficiency. Integrates with CRM platforms to keep lead data synchronized. Helps prioritize prospects with company insights and engagement signals. In my workflow, Apollo.io significantly reduces the time spent building prospect lists and managing outreach campaigns. Instead of switching between multiple tools, I can find leads, organize them, and launch personalized email sequences from a single platform. The biggest benefit is higher sales productivity. Apollo.io streamlines lead generation and outreach, allowing me to spend more time building relationships with qualified prospects and less time on manual research and administrative tasks. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconCurrent UserValidated ReviewerIncentivizedSource: G2 invite ![Nitesh S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nitesh S.") NS Nitesh S. Senior BDE | Expert in Lead Generation, Client Relations & Revenue Growth Small-Business (50 or fewer emp.) 11/5/2025 "A Game-Changer for Seamless Prospect Dialing" 5/5 What do you like best about Apollo.io? I really appreciate the effectiveness of Apollo.io's dialer, especially the parallel and power dialer features which work fantastically well. This allows me to connect with a larger number of prospects smoothly without any glitches, which is extremely beneficial for my work. The data provided by Apollo.io is unique, helpful, and impressively accurate, with the occurrence of incorrect data being less than 1%. This precision ensures that the mobile numbers and email addresses I acquire are correct and verified, making it easier to reach the right decision-makers for my business. The platform's ability to automate tasks related to LinkedIn and email all in one place truly transforms my operations, acting as a game-changer for my business processes. Additionally, the user interface is intuitive and easy to handle, even for newcomers, enabling them to perform tasks right from the first day, which significantly eases the onboarding process. I give Apollo.io a high rating of 9.5 out of 10 for these features. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? I keep running into a glitch when I use the parallel dialer at a speed setting of five. It causes problems when trying to dial five prospects at once, which disrupts the workflow and makes the experience less smooth. Because of this, it doesn’t feel like it can compete effectively with other tools like NUCs or Orem. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? I use Apollo.io mainly for its dialer and reliable data accuracy, which helps me connect with prospects smoothly. It also automates LinkedIn and email tasks, bringing key lead-generation tools into one place. Having access to verified contact information makes it easier to build stronger business connections while saving me time. Review collected by and hosted on G2.com. Show More 4/29/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite AM Adeel M. Virtual Assistant Information Technology and Services Small-Business (50 or fewer emp.) 4/28/2026 "Everything I Needed for Outreach in One Place" 4/5 What do you like best about Apollo.io? The combination of a massive verified contact database and built-in sequencing is what keeps me coming back. Instead of juggling three different tools for finding leads, verifying emails, and sending follow-ups, Apollo handles it all in one place that alone saves a couple of hours every week. The filters are where it really shines. I can narrow down prospects by industry, company size, job title, and even tech stack, so I'm not wasting time on contacts that were never a good fit. Building a targeted list that used to take half a day now takes maybe 20 minutes. The email sequencing with automatic follow-ups means I'm not manually tracking who I chased and when. I set the cadence once and Apollo keeps it moving, which has noticeably improved my reply rates just through consistency. One thing I didn't expect: the Chrome extension is genuinely useful. I can pull up a LinkedIn profile and get contact details and company info without leaving the page, it's small but it adds up. If you do any kind of cold outreach at scale, it's hard to justify cobbling together separate tools when Apollo does the job end to end. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? The data accuracy is the biggest frustration. Email bounce rates are higher than I'd like. probably 10–15% of contacts have outdated information, which hurts deliverability if you're not scrubbing lists before sending. A more aggressive real-time verification pass before exporting would go a long way. The interface can get cluttered once you're managing multiple sequences and lists simultaneously. Navigating between campaigns, contacts, and analytics feels like one click too many each time. Credit limits are a genuine pain point. If you're doing heavy prospecting in a given week, you can burn through your monthly export credits faster than expected and then you're either pausing outreach or upgrading. The reporting is decent but not deep enough. I can see open and reply rates, but drilling into which specific step in a sequence is causing drop-off takes more effort than it should. Better per-step analytics without needing to export data manually would make optimising sequences a lot easier. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Before Apollo, prospecting meant jumping between LinkedIn, Hunter.io, and a spreadsheet just to build one targeted list then managing follow-ups manually, which meant leads regularly going cold simply because timing slipped. We struggled with scattered tools and inconsistent follow-up, but now we can build a verified, filtered prospect list and launch a full sequence in under 30 minutes, which has resulted in more replies, fewer missed follow-ups, and roughly 60% less time spent on the prospecting process overall. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Krupa S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Krupa S.") KS Krupa S. Founder Small-Business (50 or fewer emp.) 7/10/2026 "Seamless Prospecting with Robust Automation Features" 5/5 What do you like best about Apollo.io? I like Apollo.io's inbuilt dialer feature and workflow automation, especially the power dialer, which makes dialing a bunch of contacts easy. As a small business owner, I can create a list and reach my prospects at the perfect time, dialing contacts one by one automatically. The automation features are super efficient, allowing me to create workflow sequences with 10-12 personalized touchpoints, from emails to LinkedIn connections, without manually overseeing each profile. I also appreciate the contact enrichment feature, which updates contact information like job changes or emails automatically, saving me the hassle of updating each contact individually. Additionally, Apollo.io's simplicity and efficiency stand out. Building lists with the ICP filters and technology stack is straightforward, and the app doesn't lag, unlike ZoomInfo. Their Chrome extension is a helpful addition, ensuring smooth functioning. The onboarding process was smooth and quick with just two sessions, making the setup easy. Considering the price and features offered, I find Apollo.io very cost-effective for a small-scale business. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? The number of emails that can be sent from a single email per day during campaigns is limited to 50, which is a bit restricting for a small business owner like me. Also, sometimes there are small bugs where the list doesn't sync properly with the CRM, and even if it does, there might be duplicate contacts, causing problems or data duplication. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Apollo.io simplifies prospecting and outreach by integrating dialer and automation features. It helps build lists matching my ICPs, enrich contacts, and manage workflows efficiently. Its Chrome extension ensures smooth operation, and it offers a cost-effective solution for small businesses. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Ajay R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ajay R.") AR Ajay R. Manager- Inside Sales Small-Business (50 or fewer emp.) 4/29/2026 Guest users or non-business users of the software, not included in G2 scores. "Apollo.io Mail Sequences Made Outreach Easy—and Brought in Leads" 5/5 What do you like best about Apollo.io? I like the mail sequence feature in Apollo.io because it’s easy to use. I just apply filters, pull the contacts, and push them into a sequence, and around 200 emails go into the sequence. I’ve gotten many leads from this. Also the Ai intelligence made my mail personalised on next level. Love this Review collected by and hosted on G2.com. What do you dislike about Apollo.io? In the basic version, I can only select 25 contacts at a time, which makes it take longer to push my contacts into a sequence. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? Problem: Sending personalized cold emails to 200 prospects every day, along with follow-up emails in a sequence, used to take far too much time. On top of that, when prospects were in different time zones, it became really difficult to send emails to each person at the right time. With Apollo io, there’s no hassle at all—it sends personalized emails based on their time zones, and that has benefited me. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite AS Alison S. Civil Engineer Small-Business (50 or fewer emp.) 5/10/2026 "Fantastic Granular Filtering and Reliable Contact Data That Helps Close Deals Fast" 4.5/5 What do you like best about Apollo.io? The granular filtering system is fantastic for narrowing down exactly who I need to reach in the recruitment space. It consistently provides accurate contact details, and that reliability has been the main driver behind closing several deals within a very short timeframe. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? At times, the platform can feel a bit sluggish or laggy, particularly when I’m working through large lists of leads. Also, the cost of credits can seem a little steep if you’re scaling quickly, so you really need to be strategic about which leads you choose to export to ensure you’re getting the best return on that investment. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? It takes the guesswork out of the process and solves the “needle in a haystack” challenge of finding the right talent and the right hiring managers. By offering verified, direct contact information, it helps bypass the gatekeepers that typically slow recruitment down. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") GI Verified User in Information Technology and Services Small-Business (50 or fewer emp.) 3/17/2026 "Fast, All-in-One Outreach with Powerful Contact Search" 5/5 What do you like best about Apollo.io? The contact search is really goood. I can filter by industry, job title, company size and get a proper list in minutes. Before this I was wasting so much time just trying to find the right person to reach out to. Also the fact that you can set up email sequences directly inside Apollo without needing another tool is genuinely helpful. Everything is in one place and it just makes the whole outreach process a lot faster. Free plan is also decent enough to get started without paying anything upfront. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? Honestly the data is not always accurate. Sometimes the email bounces or the phone number is wrong so you still have to verify before actually reaching out which is a bit annoying. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? I was manually searching on LinkedIn, checking company websites, trying to find emails one by one. Apollo just killed that problem. Now I search, filter and get a list ready in like 10-15 minutes. Review collected by and hosted on G2.com. Show More 4/22/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Ankita P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ankita P.") AP Ankita P. Business Development Executive Mid-Market (51-1000 emp.) 6/24/2026 "Streamlined Lead Generation with Easy Setup" 5/5 What do you like best about Apollo.io? I use Apollo.io mainly to find potential clients and build targeted prospect lists for outreach. It helps me find the right decision-makers and get accurate contact information effortlessly. I love how it saves time and keeps my lead generation process efficient. The ease of use stands out the most for me, as it allows me to handle everything from one platform instead of jumping between tools. Its powerful search filters let me quickly find the right prospects, and the data is generally reliable, streamlining prospecting and making it feel less repetitive. I also appreciate the easy setup and minimal onboarding needed to start using the platform. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? Apollo.io works well for most of my needs, but there are times when contact details need additional verification. Better data accuracy and broader coverage across certain industries would further improve the experience. In my experience, broader coverage for smaller businesses, startups, and niche technology sectors would be helpful. As for data accuracy, more frequent updates to contact information and company records would reduce the need for manual verification and improve confidence in the data during outreach. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? I use Apollo.io to efficiently find potential clients and decision-makers, saving time and reducing manual work. It keeps my prospecting organized with reliable contact data and powerful search filters, making outreach more efficient and allowing me to focus on relationship-building. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite MW Matthew W. Sales Administration Support Information Technology and Services Small-Business (50 or fewer emp.) 4/6/2026 Guest users or non-business users of the software, not included in G2 scores. "Easy, Fast Way to Find Decision-Makers with Verified Emails and Phone Numbers" 4.5/5 What do you like best about Apollo.io? I like that it’s an easy, quick way to narrow down searches for decision-makers and get verified emails and phone numbers. I use it to find operations managers, IT managers, plant managers, and other decision-makers in manufacturing which my company targets for security installation like surveillance and access control. It’s much easier to reach out this way than trying to rely on company websites or even LinkedIn. At first, I had a bit of trouble configuring the search parameters for the region I was focusing on, but once I learned how to set up the personas, it became a lot easier. I also like that I could start with the free version to get the hang of it before deciding whether I wanted to pay for the Pro or Organization version. Recently, in my office, we used Apollo to confirm that a plant manager had changed his publicly listed email to a new one, which was very helpful. For my purposes, it’s most useful for seeing who is currently in a specific role at a company we’re targeting for sales. Review collected by and hosted on G2.com. What do you dislike about Apollo.io? At first, there are a lot of options and additional add-ons to sort through. There are also quite a few notifications prompting you to upgrade right away, which I understand from a business perspective. I also had to do a bit of research and go through some tutorials to learn how to set the personas and parameters to get good search results. On top of that, I needed to look into how the credits work so I could understand what I was using. Basically, I had to learn a bit before I could use it properly. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? The problem Apollo.io is solving for me has two parts: first, it helps me confirm the name of the person who holds the position I’m targeting at manufacturing companies. Second, it helps me confirm that I have the correct phone number and email address for that person. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite DK Dave K. GTM consultant Marketing and Advertising Small-Business (50 or fewer emp.) 4/15/2026 "Massive, Verified Contact Database with Powerful Advanced Search Filters" 5/5 What do you like best about Apollo.io? I love the breadth of the database; having access to over 275 million contacts with verified emails and direct dials in one place is the backbone of my lead generation strategy. The Advanced Search Filters (like VC funding, tech stack, and hiring signals) essential for building laser-targeted lists Review collected by and hosted on G2.com. What do you dislike about Apollo.io? I find the credit-based pricing system confusing and sometimes frustrating, as it can be difficult to predict exactly how many credits I will burn through during a high-volume sprint. The inconsistency in phone number accuracy is also frustrating a lot of times, especially for international markets; I often find that I am spending high-value credits on mobile numbers that turn out to be invalid. Review collected by and hosted on G2.com. What problems is Apollo.io solving and how is that benefiting you? It solves the problem of fragmented sales stacks by consolidating a lead database, an email sequencer, and a dialer into one platform, which benefits me by saving thousands of dollars in separate subscriptions. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ## Questions about Apollo.io? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Apollo.io ](https://www.g2.com/products/apollo-io/discussions/new) GU Guest User • Last activity 24 days ago Is Apollo IO free? 6 Upvotes 11 [ Join the conversation ](https://www.g2.com/discussions/is-apollo-io-free) ![SlightWrks D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "SlightWrks D.") SD SlightWrks Digital Agency • Last activity about 1 month ago Apollo.io Enterprise plan and contract lock in: how did you avoid getting stuck? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/apollo-io-enterprise-plan-and-contract-lock-in-how-did-you-avoid-getting-stuck) [ View all Discussions ](https://www.g2.com/products/apollo-io/discuss) ## Pricing Options Pricing provided by Apollo.io. ### Free Free 1 user Per Month ### Basic $49.00 1 user Per Month ### Professional $79.00 1 user Per Month [ View More Pricing Information ](https://www.g2.com/products/apollo-io/pricing) Apollo.io Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0fe1247bb1ae3d476bf6e9dbd470cf7d/gtm-workspace-powered-by-zoominfo.png "Product Avatar Image") GTM Workspace - Powered by ZoomInfo 4.5/5(9,106) [ Compare Now ](https://www.g2.com/compare/apollo-io-vs-gtm-workspace-powered-by-zoominfo) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_4d67371257a51328c0872a8494a9e450/lusha.png "Product Avatar Image") Lusha 4.3/5(1,665) [ Compare Now ](https://www.g2.com/compare/apollo-io-vs-lusha) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_e4f3b2a4a1fa731be1e738d5597320d4/seamless-formally-seamless-ai.png "Product Avatar Image") Seamless (formally... 4.4/5(5,357) [ Compare Now ](https://www.g2.com/compare/apollo-io-vs-seamless-formally-seamless-ai) ##### ##### Apollo.io Features Data Availability Contact Data Availability Company Data Availability Industry Research Availability Data Accuracy Contact Data Accuracy Company Data Accuracy Features Lead Builder Search Lead Intelligence Lead Validation Lead Enrichment Lead Quality [ View More Features ](https://www.g2.com/products/apollo-io/features) ## Top-Rated Alternatives [ ![GTM Workspace - Powered by ZoomInfo](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "GTM Workspace - Powered by ZoomInfo") GTM Workspace - Powered by ZoomInfo 4.5/5(9,106) ](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) [ ![Amplemarket](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amplemarket") Amplemarket 4.6/5(658) ](https://www.g2.com/products/amplemarket/reviews) [ ![Agentforce Sales (formerly Salesforce Sales Cloud)](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Agentforce Sales (formerly Salesforce Sales Cloud)") Agentforce Sales (formerly Salesforce Sales Cloud) 4.4/5(25,874) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) [ View All Alternatives ](https://www.g2.com/products/apollo-io/competitors/alternatives) ##### Categories on G2 [AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant)[AI Writing Assistant](https://www.g2.com/categories/ai-writing-assistant)[Sales Engagement](https://www.g2.com/categories/sales-engagement) [AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant)[AI Writing Assistant](https://www.g2.com/categories/ai-writing-assistant)[Sales Engagement](https://www.g2.com/categories/sales-engagement)[Calendar](https://www.g2.com/categories/calendar-software)[Business Scheduling](https://www.g2.com/categories/business-scheduling)[Conversation Intelligence](https://www.g2.com/categories/conversation-intelligence)[AI Meeting Assistants](https://www.g2.com/categories/ai-meeting-assistants)[Email Tracking](https://www.g2.com/categories/email-tracking)[Sales Performance Management](https://www.g2.com/categories/sales-performance-management)[Outbound Call Tracking](https://www.g2.com/categories/outbound-call-tracking)[Sales Coaching](https://www.g2.com/categories/sales-coaching)[Lead Capture](https://www.g2.com/categories/lead-capture)[Sales Intelligence](https://www.g2.com/categories/sales-intelligence)[Lead Intelligence](https://www.g2.com/categories/lead-intelligence)[Revenue Operations & Intelligence (RO&I)](https://www.g2.com/categories/revenue-operations-intelligence-ro-i)[Lead Scoring](https://www.g2.com/categories/lead-scoring)[Email Deliverability](https://www.g2.com/categories/email-deliverability)[AI Chatbots](https://www.g2.com/categories/ai-chatbots)[Account Data Management](https://www.g2.com/categories/account-data-management)[Visitor Identification](https://www.g2.com/categories/visitor-identification)[Marketing Account Intelligence](https://www.g2.com/categories/marketing-account-intelligence)[Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers)[Lead Mining](https://www.g2.com/categories/lead-mining)[Auto Dialer](https://www.g2.com/categories/auto-dialer)[Transcription](https://www.g2.com/categories/transcription)[Email Verification](https://www.g2.com/categories/email-verification)[Lead-to-Account Matching and Routing](https://www.g2.com/categories/lead-to-account-matching-and-routing) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Is Veeam Data Platform worth it as an IT resilience orchestration platform for an enterprise team that needs combined backup, DR orchestration, and ransomware recovery, or does Zerto cover the same failover automation with less overhead?](https://www.g2.com/discussions/is-veeam-data-platform-worth-it-as-an-it-resilience-orchestration-platform-for-an-enterprise-team-that-needs-combined-backup-dr-orchestration-and-ransomware-recovery-or-does-zerto-cover-the-same-failover-automation-with-less-overhead)[Which managed mobility services vendors provide the most responsive customer support during critical production incidents?](https://www.g2.com/discussions/which-managed-mobility-services-vendors-provide-the-most-responsive-customer-support-during-critical-production-incidents%20)[Which AI content tool offers the most natural language output?](https://www.g2.com/discussions/which-ai-content-tool-offers-the-most-natural-language-output) [What are the best contact center payments solutions for taking payments via softphone without separate card readers?](https://www.g2.com/discussions/what-are-the-best-contact-center-payments-solutions-for-taking-payments-via-softphone-without-separate-card-readers)[What are the top AR training simulation platforms for corporate compliance training?](https://www.g2.com/discussions/what-are-the-top-ar-training-simulation-platforms-for-corporate-compliance-training)[Pros and Cons Details](https://www.g2.com/products/apollo-io/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)