--- title: Apollo.io Reviews meta_title: 'Apollo.io Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 9673 reviews by the users' company size, role or industry to find out how Apollo.io works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 9673 scale: '5' date_modified: '2026-06-28' parent_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # Apollo.io Reviews **Vendor:** Apollo.io **Category:** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) **Average Rating:** 4.7/5.0 **Total Reviews:** 9,673 ## About Apollo.io Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs. ## Apollo.io Pros & Cons **What users like:** - Users praise the **ease of use** of Apollo.io, highlighting its user-friendly design and efficient lead generation process. (1680 reviews) - Users appreciate the **integrated prospecting and outreach** capabilities of Apollo.io, enhancing efficiency in lead generation. (1390 reviews) - Users value Apollo.io for its **streamlined lead generation** , simplifying outreach and enhancing sales prospecting efficiency. (1349 reviews) - Users find Apollo.io to have **comprehensive databases and seamless automation** that enhance prospecting efficiency significantly. (1321 reviews) - Users appreciate the **time-saving benefits** of Apollo.io, allowing them to streamline outreach and enhance productivity. (1152 reviews) - Automation (1071 reviews) - Efficiency (940 reviews) - Users appreciate the **efficient contact information retrieval** from Apollo.io, enhancing their lead generation and engagement efforts. (854 reviews) - Simple (830 reviews) - Integrations (814 reviews) **What users dislike:** - Users express a desire for **missing features** like more CRM integrations and improved automation options in Apollo.io. (559 reviews) - Users report **inaccurate data** in Apollo.io, highlighting issues with outdated and incomplete lead information. (503 reviews) - Users experience a **steep learning curve** with Apollo.io's complex interface and unreliable performance, making it challenging to use. (458 reviews) - Users find the **limited features** of Apollo.io restrictive, impacting usability and integration options. (431 reviews) - Users experience **data inaccuracy** with outdated contact information, which hinders effective outreach and communication efforts. (420 reviews) - Outdated Data (412 reviews) - Inaccuracy (406 reviews) - Limitations (403 reviews) - Email Issues (379 reviews) - Users find the **contact data accuracy lacking** , particularly with mobile numbers and updates in Apollo.io. (369 reviews) ## Apollo.io Reviews ### 1. Intuitive Platform with Room for AI Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Joseph S. | Business Development Representative, Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2026 **What do you like best about Apollo.io?** I like using Apollo.io because it's very user-friendly and quick to grasp, even for experienced users or those new to the platform. I appreciate that the interface is extremely clean and easy to navigate, which helps me know exactly how many tasks are due and set up my daily pipeline. I also love the statistics and reporting feature, which gives me a better understanding of my daily successes. These reports are crucial for my team, as they use the stats provided in Apollo to show where we're trending upward in prospecting. Additionally, the reports help us understand which key messages land in calls and which emails work best, making Apollo.io valuable to us. **What do you dislike about Apollo.io?** I would say that the AI feature needs to be a little bit improved because in terms of the quality of prospects that it suggests for our platform at Dispatch Science. There are a lot of ecoms and three p l's and people that don't quite fit our demographic. Or I also don't appreciate how within the chat, if I've already built filters for specific lead lists, that it kind of wipes all those out, if I ask for help in tweaking that. It kinda just goes off on a little bit of a tangent, so I feel that that needs to definitely be improved as it goes along. And also, the Apollo product itself, does not integrate or sync with Dynamic three sixty five. So during the initial setup, there was no way to actually onboard and bring over and sync all of the leads that we already had in our CRM into Apollo that had to be done manually. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io helps me weed out incompatible leads and facilitates multichannel outreach. It integrates dialing, LinkedIn, and email into one platform for streamlined prospecting. ### 2. Enhances Client Engagement with Accurate Contact Data **Rating:** 4.0/5.0 stars **Reviewed by:** Brandon E. | Business Development Representative, Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2026 **What do you like best about Apollo.io?** I use Apollo.io to find new clients with their extensive database of individuals within a company. I like how it helps me receive updated contact information, which benefits my workflows greatly. The numbers and emails we extract from Apollo.io are often up to date, allowing me to reach the decision makers efficiently. I also find great value in being able to connect more frequently with decision makers within a company, thanks to the current contact information provided. Setting up Apollo.io was very easy, and after an initial hiccup with the account manager not being prompt with an onboarding call, it's been smooth sailing ever since. **What do you dislike about Apollo.io?** We don't really use their dialer or their sequences since we have use Apollo.io. I would say there should be more of an emphasis on providing more data for contacts than their CRM system. **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io to find new clients and keep contact information up to date, which helps us connect more frequently with decision makers. ### 3. A Must-Have Platform for Sales Professionals **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 09, 2025 **What do you like best about Apollo.io?** It is all in one tool very easy to use & I use it daily as of my workflow. I can scrape high quality leads from this, Can run email cmpaigns directly from here, the power ups tool fo this for personalized mails is great and its direct dialer do great job overall this one software fulfill my all needs from cold to close leads in one place. Customer support is also great like they resolve the issue instantly over the email only. Easy to integrate with the other softwares I use and not very hard to implement. **What do you dislike about Apollo.io?** It has some technical glitches like sometimes the comapny data gets stuck like shows less no of companies (and it last max 2-4 hrs) and sometimes it takes too long for updating the data of website visitors which should be real time. **What problems is Apollo.io solving and how is that benefiting you?** Entire process of Sales and Outrech is now more efficient and effective now as it streamlines leads generation by providing high quality data with all the filtering and personas options which makes it easy to find the right prospects quickly. For my email outreach its simple sequence section is great I run all my email camapigns directly from here adn its workflow automation sections is life saver it simplify managing large scale outreaach efforts. Apollo AI or powerups feature is also great it saves my time for research about prospect this feature does that part very efficiently it give summary about the prospect it drafts personalized email for me which drives me higher enagament. Additionally, its insights nad detailed analytics dashboard is great i can track all the camapigns and performacne form one single dashbaord. ### 4. Streamlined Prospecting, Seamless Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Ranjana P. | Sales Development Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** June 12, 2026 **What do you like best about Apollo.io?** I use Apollo.io for prospecting and building my datasheet, which really helps with getting details of prospects and verifying their credentials. I appreciate the sequencing of tasks and data enrichment features that make prospecting much easier. Before, I used to spend a lot of time prospecting instead of just calling, but now Apollo.io has made my life easier. The initial setup was also easy, and within the first week, we were able to use it effectively. **What do you dislike about Apollo.io?** calling extension for India **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io for prospecting and building my datasheet. It helps me get details of prospects, verify credentials, and has made prospecting easier, allowing more time for calling. ### 5. User-Friendly, AI-Powered CRM for Donor Engagement **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2026 **What do you like best about Apollo.io?** Apollo is a very user-friendly CRM platform that also uses AI to help identify, cultivate, and ultimately solicit donors. Both the paid and free versions are great and functional. **What do you dislike about Apollo.io?** Sometimes, the platform can look overwhelming at first, with a lot of tools, tabs and unique functions that can feel confusing. It integrates pretty smoothly with other applications, but yet, sometimes can take time to fully come to realization. **What problems is Apollo.io solving and how is that benefiting you?** Apollo is solving the problem of scattered prospecting and outbound sales work. Instead of having to use one tool for lead discovery, another for contact info, and another for outreach, Apollo brings those pieces together in one platform. It's clean and helpful. That benefits me by helping me (and our team!) find the right people faster, organize outreach more efficiently, and spend less time on manual list building ### 6. Intuitive Sales Tool with Accurate Prospect Data **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User | Mid-Market (51-1000 emp.) **Reviewed Date:** June 18, 2026 **What do you like best about Apollo.io?** I really like Apollo.io because it allows me to search for potential prospects and get their real contact information to reach out to decision makers directly. This is particularly helpful for me in sales, as it helps overcome the challenge of not having accurate contact information for decision makers in larger companies. Also, the setup of Apollo.io is quite easy and intuitive, so there wasn't much adaptation needed. **What do you dislike about Apollo.io?** There's still a lot of contacts that will allow you to click on 'get phone number,' but then a phone number doesn't exist yet. Sometimes that can be a little bit challenging because you're hoping to find the phone number of that prospect, but there's no real contact information for them. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io helps me search for potential prospects and get real contact information, making it easier to reach decision makers in larger companies. ### 7. Streamlined Outbound Development with Easy Setup **Rating:** 4.0/5.0 stars **Reviewed by:** Jared M. | Outbound Marketing Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2026 **What do you like best about Apollo.io?** I like Apollo.io because it helped eliminate excess tools, and now we're able to operate solely from the Apollo platform. I love the email finding, verification, and enrichment features, and the sequencing function is great. We can find, verify, and enrich the emails of our target contacts, and the sequencing tool integrates well into our email system, letting us deliver emails and have direct links to contact websites and LinkedIn profiles. The initial setup of Apollo.io was very easy. **What do you dislike about Apollo.io?** The AI engine does not work well for me. Apollo needs better company filters, especially in the industry part. I should be able to ask the AI engine to find me all the manufacturing companies in MI with 50-60 employees. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io helped us eliminate excess tools, streamlining our workflow. We seamlessly find, verify, and enrich emails of target contacts with integrated sequencing tools linking directly to websites and LinkedIn. ### 8. One should Explore the Benefits of Apollo.io its free, its user friendly and easy **Rating:** 5.0/5.0 stars **Reviewed by:** Aman K. | Research Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** July 04, 2023 **What do you like best about Apollo.io?** New things the apollo is that it have a separate split window in Chrome extension that is very easy to use I don't have to open apollo.in Chrome browser as just have to change the URL link of any LinkedIn or website and it opens their only it's the save lot of time. **What do you dislike about Apollo.io?** One thing it can improve is to give direct numbers in mobile numbers of your profile persons so that I don't have to go for another to like a man food to get the direct number in mobile number because every time I see for dial numbers in Apollo it's just so the headquarters of his number and nothing else **What problems is Apollo.io solving and how is that benefiting you?** The major problem was getting the Contacts email and its LinkedIn profile. Manually doing takes more time and Most time didn't get right profile also. But now i can do my work faster and with accurately. I am so used to apollo.io that i can not work without it. ### 9. Useful for Contact Data, But Performance Issues Persist **Rating:** 3.0/5.0 stars **Reviewed by:** Tim K. | Strategic Account Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Apollo.io?** I like that the quality of data on Apollo.io seems reasonable compared to the rest of the market. It also allows me to quickly access contact details directly from LinkedIn, which is crucial for my job as a salesperson. Having up-to-date data is essential, and I feel Apollo.io provides pretty reasonably current information that helps me contact people effectively. **What do you dislike about Apollo.io?** The plugin can be very lagging and quite consuming of computer memory. It doesn't work seamlessly as we would like it to. It can hang if you have lots of tabs open. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io helps me get contact details and create contact lists for sequences. The quality of data is reasonable and I can quickly access it from LinkedIn, enabling me to contact people effectively in my sales role. ### 10. Powerful Prospecting Tools, But Data Accuracy and Usability Need Work **Rating:** 3.0/5.0 stars **Reviewed by:** Aman S. | Performance Marketing Head, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** December 24, 2025 **What do you like best about Apollo.io?** The best thing of Apollo.io is how it combines a large, accurate B2B contact database with powerful prospecting and outreach tools in one platform. The advanced filtering makes it easy to find highly relevant leads, and the built-in email sequencing and CRM integrations streamline the entire sales workflow. It saves time on lead research, improves targeting, and helps teams move faster from prospecting to outreach. **What do you dislike about Apollo.io?** What I dislike about Apollo.io is that data accuracy can sometimes vary, especially for smaller companies or non-US markets, which still requires manual verification. Some advanced features are locked behind higher pricing tiers, and the interface can feel overwhelming at first due to the number of options and settings available. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io solves the problem of inefficient B2B prospecting and outreach by centralizing lead discovery, contact data, and engagement tools in one platform. Instead of using multiple tools to find prospects, verify emails, and run outreach, everything is available in a single workflow. This benefits us by saving time on lead research, improving targeting accuracy, scaling outbound efforts, and enabling more consistent and measurable sales and marketing outreach. ### 11. A must for B2B businesses. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Apollo.io?** The information provided about each contact and company is quite complete, detailed, and reliable. It allows me to select prospects based on data and find the right people to contact in each company to sell my B2B services. Additionally, it is quite easy to use, at least in its basic functionalities. While it is true that it offers a large number of more advanced features that may require more knowledge or a greater learning curve, for everyday use it doesn't require much effort. **What do you dislike about Apollo.io?** The search and query limit of the free version is quite limited, but the paid plans do not have a very high cost either. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io helps me locate prospects and specific roles within each company for the sale of b2b services for my business. This saves me a lot of time since in a matter of minutes I can have a list of contacts for my specific niche without much effort. Additionally, when I am analyzing a company to offer my b2b services, I can access, in most cases with the Chrome integration, a lot of information about the company (revenue volume, number of employees, latest news, etc.) which allows me to better understand the company's data to decide based on that whether it can be a potential client or not. ### 12. Boosts B2B Prospecting with Comprehensive Leads Database **Rating:** 4.0/5.0 stars **Reviewed by:** Deep M. | International business development executive, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Apollo.io?** I use Apollo.io mainly for B2B prospecting and appreciate its large B2B database and strong filtering options, which help me build targeted outreach lists faster. The email verification feature is really handy, as it assists in verifying email addresses and enriching company data. I also like the LinkedIn integration, which simplifies capturing prospects directly from their profiles, saving me from manual research. The lead enrichment feature is a big plus as it automatically adds verified emails, company details, and other useful data, making it much easier to build accurate prospect lists and prepare outreach campaigns quickly. **What do you dislike about Apollo.io?** Sometimes the contact data can be slightly outdated so a few emails addresses and contact number may need additional verification. It would also be helpful if the platform improved data accuracy for smaller companies and niche industries. It would be helpful if Apollo.io improved data coverage for smaller companies and niche industries and added more frequent updates to keep contact information more accurate. **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io for B2B prospecting. It finds accurate contact details, verifies emails, enriches data, and builds targeted outreach lists. This streamlines the prospecting process, replacing multiple tools and manual research with a comprehensive database. ### 13. Efficient API Integration, Needs Better Data Accuracy **Rating:** 3.5/5.0 stars **Reviewed by:** Victor O. | Human Capital Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** March 09, 2026 **What do you like best about Apollo.io?** I like Apollo.io's API integration. It makes my life easy because it was very easy to set up within my system. The API configuration comes with clear documentation, which makes life easier. I also appreciate the way it can scan my internal database and get me the right contacts, which makes a huge difference for me. **What do you dislike about Apollo.io?** I think data accuracy needs improvement, as sometimes the numbers or contact information, especially phone numbers, have been wrong. If that could be improved, it would be a game changer for me. Also, I would like it if I could get both personal and work contact information and specify whether I'm trying to reach someone for work or personal reasons. Being able to find and specify both would be great. **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io to connect people with the right contacts quickly, solving connection issues. Its API integration is easy to set up, making my workflow smoother and helping scan my database to get the correct contacts, which is crucial. ### 14. Apollo.io: All-in-One Sales Platform That Streamlines Prospecting and Outreach **Rating:** 5.0/5.0 stars **Reviewed by:** Vasim T. | Sales Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 24, 2026 **What do you like best about Apollo.io?** What I like best about Apollo.io is its all-in-one sales platform that combines a large contact database with powerful outreach tools. It makes it easy to find the right prospects, automate sequences, and track engagement, which saves time and improves conversion rates. **What do you dislike about Apollo.io?** What I dislike about Apollo.io is that data accuracy can sometimes be inconsistent, with occasional outdated or incorrect contact details. Additionally, the interface can feel slightly overwhelming at times due to the number of features available. **What problems is Apollo.io solving and how is that benefiting you?** It saves time on prospecting, improves lead quality, and allows me to reach more qualified prospects efficiently, ultimately helping me generate more meetings and close deals faster. ### 15. Outdated Contacts and Low Response Rates Hold Back an Otherwise Focused Tool **Rating:** 2.5/5.0 stars **Reviewed by:** Joey P. | Chief Executive Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** April 29, 2026 **What do you like best about Apollo.io?** I like that it lets me focus on a single sector and the integration with Claude. **What do you dislike about Apollo.io?** A lot of the contacts seem outdated, and the success rate of getting someone to answer is lower than I’d expect. One person even told me they haven’t been in that business for five years. I am also overwhelmed by the side bar, too many options. The user experience on the website isn't the best and could be improved. I prefer claude connection. **What problems is Apollo.io solving and how is that benefiting you?** Generating leads and outreach to build a pipeline. ### 16. Makes Prospecting a Breeze **Rating:** 5.0/5.0 stars **Reviewed by:** Rahul M. | Business Development Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 28, 2026 **What do you like best about Apollo.io?** I use Apollo.io for prospecting and it really saves me a lot of time because I don't have to search separately for email addresses of prospects. Everything is all in one place, making my job much easier. I also like the option to export data, which is hassle-free. Additionally, the initial setup was extremely easy, and everything works perfectly to help me do my job seamlessly. I think it's a great tool and there's nothing I see needing improvement at the moment. **What do you dislike about Apollo.io?** There is nothing to dislike about apollo, it gives you end number of emails addresses and all of them are correct, no changes required its the best tool out there **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io for prospecting in sales, saving me time by finding all prospect email addresses in one place. ### 17. A handy all-in-one tool for lead sourcing and outreach **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Investment Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Apollo.io?** I like that it seamlessly combines lead sourcing as well as outreach management, and that it connects well with a lot of establishes CRMs. Basically, you use it everyday, all the time. Also with the handy browser widget that gives you direct access to companies and people you are surfing on linkedin or on other websites. **What do you dislike about Apollo.io?** If I would pick a thing that I did not like is that it has little support for languages outside of english. For example, when doing outreach in non-english speaking countries the gender of the person is an essential information for addressing people. Apollo supports adding custom fields and adding that info manually, but that would be a feature that would be great if added from apollo directly - gender estimation based on name or on the linkedin gender tag (he/him, she/her etc.) **What problems is Apollo.io solving and how is that benefiting you?** Tracability of leads and contacts over the full pipeline ### 18. Beginner-Friendly with Efficient Setup, Needs Better AI Integration **Rating:** 3.5/5.0 stars **Reviewed by:** Apoorv K. | Freelance Business Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** April 29, 2026 **What do you like best about Apollo.io?** I like Apollo.io for being easy to use and beginner-friendly, which saves me time on sales training. The platform has no unnecessary features, making it straightforward to create workflows and lead enrichment for my team. It also helped me overcome the challenge of email deliverability, which was a significant benefit. Setting it up was practically very easy and customizable, and I got it up and running in about 2 hours. **What do you dislike about Apollo.io?** I think it still lacks AI workflows and connectors which can help us with sales automation and better outreach. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io helps with the buying signs and enrichment process of leads and sales campaigns. It saves me time for sales training, lets me create workflow and enrichment for my team, and resolves email deliverability challenges. ### 19. Great Number-Finding Like Lusha **Rating:** 5.0/5.0 stars **Reviewed by:** Sushil G. | SBDR, Small-Business (50 or fewer emp.) **Reviewed Date:** April 12, 2026 **What do you like best about Apollo.io?** the number finding as Lusha, its a good one **What do you dislike about Apollo.io?** the the extension of side bar, whenever, i open the side bar, it shrinks the present screen which I dont like, I want it to open like lusha, on top of the screen, earlier it used to open like lusha, but now they have changed it. **What problems is Apollo.io solving and how is that benefiting you?** they are solving the problem of number keeping, they have good database which is benefitting me in number hunt, and alos have info about companies, which I like it, plus the AI, and the pricing and performance is alos good. ### 20. Seamless Prospecting and Integrations **Rating:** 4.5/5.0 stars **Reviewed by:** Robert C. | Senior Account Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2026 **What do you like best about Apollo.io?** I like that with Apollo.io, I don't have to go to other systems to find emails, phone numbers, and company info. I have it all in one source, which helps me track my prospecting and accounts better. The integration between Apollo.io and Salesforce is also a big ease. The initial setup was pretty easy, even though we had a couple of trainings and some questions. It's pretty strong, probably an eight or a nine out of ten. **What do you dislike about Apollo.io?** I wouldn't say I've come into anything that's been so troublesome lately that I can't work around. IT sometimes give TOO much information the prospects when I am making phone calls when I simply need the name, company and my talk track. **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io for prospecting and customer outreach. It centralizes emails, phone numbers, and company info, making it easier to track my prospecting and accounts. ### 21. Facilitated B2B Prospecting with Apollo.io **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** September 08, 2025 **What do you like best about Apollo.io?** I use Apollo.io mainly for B2B prospecting and generating qualified leads. Apollo.io helps me save a lot of time in prospecting and finding more qualified contacts. I really like the convenience, it is really easy compared to other systems, which makes it much easier when searching for leads. The initial setup was relatively smooth, the site is quite intuitive and I was able to start using it quickly, especially in the prospecting and sorting of companies, positions, etc. **What do you dislike about Apollo.io?** At times, the credits run out quickly depending on the volume of prospecting, and some contacts come outdated. **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io for B2B prospecting and generating qualified leads, saving a lot of time in prospecting and finding more qualified contacts. ### 22. Robust Lead Generation with Some Updates Frustrations **Rating:** 4.5/5.0 stars **Reviewed by:** Ashish G. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 06, 2026 **What do you like best about Apollo.io?** I really like Apollo.io's database and the Apollo dialer. The database helps me with verified emails and phone numbers for prospects, which is crucial for lead generation. Additionally, the Apollo dialer is a one-stop solution for my team when it comes to cold calling, as it enables us to dial numbers globally. The initial setup was also very easy, which was a pleasant surprise. **What do you dislike about Apollo.io?** I dislike its frequent updates, which change the layout of Apollo.io. After the updates, it becomes harder to identify some features or tabs placed in a different location. Also, I'm frustrated by the changes to the credit system without informing or agreeing with the customer. It has been changed three times since we enrolled in Apollo.io. The recent inclusion of a power dialer and credit usage on every number we dial is extremely frustrating and disappointing. **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io for lead generation and cold calling. It solves the problem of getting verified emails and phone numbers of prospects. The Apollo dialer enables my team to dial numbers globally, making it a one-stop solution for cold calling. ### 23. Great for finding the right stakeholders quickly **Rating:** 4.5/5.0 stars **Reviewed by:** Vivek J. | Deputy Manager (I&O), Mid-Market (51-1000 emp.) **Reviewed Date:** March 26, 2026 **What do you like best about Apollo.io?** The database is massive and the filtering is incredibly specific. When I'm trying to find the right point of contact—like CSR heads or sustainability directors for our restoration projects—it saves me hours of digging. The Chrome extension is also super handy for grabbing verified emails right off LinkedIn. **What do you dislike about Apollo.io?** The data isn't always 100% accurate. Sometimes emails bounce or direct dials are outdated, which is frustrating when you are trying to build momentum. Also, the interface can feel a bit cluttered and overwhelming when you first start using it because there are so many features crammed in. **What problems is Apollo.io solving and how is that benefiting you?** It completely streamlines our outreach process. Instead of guessing email formats or paying for multiple different prospecting tools, everything is in one place. It helps us connect with the right stakeholders and decision-makers much faster, which speeds up our partnership building and project planning. ### 24. Pricey Changes Diminish Value for Small Businesses **Rating:** 0.5/5.0 stars **Reviewed by:** Paul M. **Reviewed Date:** December 19, 2025 **What do you like best about Apollo.io?** I initially liked Apollo.io because it brought multiple outreach tools together at a great price for start-ups. It combined tools for website visits, identifying contacts, and doing outreach. **What do you dislike about Apollo.io?** At present, Apollo.io is not a tool you should invest in if you don't have it already. The current goal seems to be to extract maximum revenue from customers. This meant taking parts of the existing functionality and charging it as an 'add on.' Most of the development is behind a paywall with extra charges, and in many cases, small businesses cannot benefit without buying multiple licenses. Apollo.io should review its approach for small businesses, especially those not based in the US. Currently, to use the dialing feature in the UK, you need to buy the next tier, but this is not available unless you purchase multiple licenses. So essentially, core functionality is not available to any SME outside of the US. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io initially solved problems by integrating multiple outreach tools, offering sales outreach and prospecting at a great price for startups. **Official Response from Andy McCotter-Bicknell:** > Thanks for the candid feedback. We appreciate you sharing what originally made Apollo valuable for your team. We want to clarify a couple of points. You do not need to upgrade to a higher tier or purchase multiple seats to use the Dialer. A single-seat Basic plan can purchase the Dialer add-on independently, including for use outside the US. The add-on is priced as a flat fee rather than per-seat, which we believe is more accessible for small teams compared to many alternatives. As Apollo has grown, we’ve invested heavily in features like inbound signals and dialing infrastructure, which come with real costs to operate and improve. Offering these as optional add-ons allows teams to pay only for what they need, while enabling us to continue investing in reliability and coverage. Supporting small and international businesses remains important to us, and we regularly review pricing and packaging to keep Apollo accessible. If you’d like, our team is happy to walk through your setup and make sure you’re aware of all available options. ### 25. All-in-One Solution for Sales and Outreach **Rating:** 5.0/5.0 stars **Reviewed by:** phil m. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2026 **What do you like best about Apollo.io?** I like that Apollo.io is an online tool which simplifies access and usability for our team. The AI feature is pretty good and enhances my ability to conduct research on my ICP. It saves me time and provides valuable insights, which help me to personalize my outreach effectively. **What do you dislike about Apollo.io?** I just think that the design and the, like, UI could be better. Sometimes Apollo feels a bit crowded, and there's just not enough space on the laptop screen to have a complete view of it. Some of the data is, you know, hidden beneath different headers. So there's less space on the screen. Everything seems too blurry. If they can make the design a bit better, that'll be great. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io enhances our outreach by helping us find emails and personal phone numbers of prospects and consolidates data from different sources into one enrichment feature. ### 26. sales engagement and advanced data collecting **Rating:** 4.5/5.0 stars **Reviewed by:** Gianluca A. | Sales developer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2025 **What do you like best about Apollo.io?** I've used Apollo a lot and now it is definitely my partner in business development. Improvment in buying intent, sequences, AI have changed a lot the game, updates are quite frequent it is of help **What do you dislike about Apollo.io?** with reference to italy, telephony-related tools are not usable (why not be able to plug in a cell phone number?) and AI for email requires continuous translation, making it almost useless. multilingual would be the solution **What problems is Apollo.io solving and how is that benefiting you?** Apollo now manages all my prospecting activities, from scapring and data validation to sales call and email. This helps me to manage all the stuff that is placed before quote production and objection handling ### 27. Effortless Customer Targeting and Outreach with Powerful AI Features **Rating:** 5.0/5.0 stars **Reviewed by:** Naveenkumar S. | Senior UX/UI Designer, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2025 **What do you like best about Apollo.io?** Finding the right customer for our product is straightforward and efficient. Reaching out and following up with the right customer at the right time is also easy and saves time. Scheduling the outreach and crafting the personalisation message with the help of ai is very much helpful for us. **What do you dislike about Apollo.io?** The recent update feels quite heavy, but that hasn't stopped us from using it. Over time, we adapted, though at first we felt overwhelmed by the sheer number of features. I suppose that's actually a good thing a platform offering so many features at a reasonable price. **What problems is Apollo.io solving and how is that benefiting you?** Before we started using Apollo, it was quite challenging for us to find the right audience for our ICP. However, with Apollo, we are now able to use the lead source filters to identify customers who match our ICP more effectively. Additionally, being able to reach out to them with a personalized approach has been a significant advantage, helping us to shorten our sales cycle. ### 28. Effective for Lead Generation, Improvements Needed in Filters **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** April 29, 2026 **What do you like best about Apollo.io?** I really like Apollo.io's extensive and accurate access to email IDs. This feature helps me ensure my emails don't bounce, allowing me to reach out to the right people with the right email IDs. It is essential for effectively conveying my information to the right crowd. **What do you dislike about Apollo.io?** I feel the filters could be a little better. What I mean by better is a little bit more descriptive because with so many filters, things can feel all over the place. And, a little overwhelming at times. **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io to identify leads faster and start my outbound campaigns quickly. It helps me set up my campaigns as soon as possible, ensuring my emails don't bounce by reaching the right people with accurate email IDs. ### 29. Tools with Data Accuracy & Friendly for LinkedIn Outreach **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Apollo.io?** I use it as an extension for LinkedIn, and it works really well for LinkedIn outreach. This is a good tools **What do you dislike about Apollo.io?** Limitations in Free Version i guess there must be more credits since it's becoming more popular so it should and also sometimes details are not synced up to date if someone has the past info it should be fetched with real time data. Issue with Data Accuracy which is good with selling.com **What problems is Apollo.io solving and how is that benefiting you?** This really solves the problem by helping me find relevant leads in no time through platforms like LinkedIn and a quick option for the leads ### 30. Great for Bulk Contact Data and Filtered Outreach, but AI Email Drafts Need More Personalization **Rating:** 3.5/5.0 stars **Reviewed by:** Ridhima M. | Marketing Manager, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** April 14, 2026 **What do you like best about Apollo.io?** It helps to get contact information in bulk with data of companies been uploaded in bulk and shares contact information as per the required filters set as well as we can send email campaig **What do you dislike about Apollo.io?** The emails drafts generated via AI are not too personalized and don't convey the flow of the content the way certain other AI tools generate emails. **What problems is Apollo.io solving and how is that benefiting you?** It is helping us to only have the contacts generated in one tools but also helps to trigger email campaigns and have the dashboard in a single tool ### 31. The Go-To for B2B Lead Generation & Automation **Rating:** 4.5/5.0 stars **Reviewed by:** Aryan G. | digital marketing specalist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 02, 2026 **What do you like best about Apollo.io?** I use Apollo.io primarily to find, connect with, and convert high-quality leads while automating most of the outbound sales process. It has a massive database of verified contacts, allowing me to filter prospects based on industry, job role, company size, location, etc. I like the outreach and automation features, as I use them for automating and creating email sequences. I use Apollo.io for cold email sequences with their prospecting tools and can set up follow-ups based on received responses and multistep workflows. The initial setup was very easy. **What do you dislike about Apollo.io?** Nothing to dislike about **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io to find and connect with high-quality leads, automate the outbound sales process, filter prospects, and set up cold email sequences and follow-ups with multistep workflows. ### 32. Effortless Lead Generation with Seamless Campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Paweł P. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 20, 2026 **What do you like best about Apollo.io?** I really like Apollo.io for its simple way to get contacts to decision makers. The addition of contact scores, company websites, and other details is great. The ability to create sequenced campaigns and actions is a deal breaker for me. I find the onboarding process very simple and I appreciate the wide range of creating automated processes. The AI support in searching for contacts and personas is also a big plus, and I like the possibility to work in a team environment. **What do you dislike about Apollo.io?** Email enrichment sometimes doesn't find contacts, and about 10-15% of contacts are also not valid. I also receive autoresponders from customers. **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io for lead generation, sequencing, and email campaigns. It provides a simple way to get contacts to decision-makers and create sequenced campaigns. The onboarding is very simple, and it supports AI search of contacts and teamwork. ### 33. Easy, Consistent Email Sequences That Keep Outreach on Track **Rating:** 4.0/5.0 stars **Reviewed by:** Nishka C. | Partnerships Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 16, 2026 **What do you like best about Apollo.io?** I really appreciate how easy it is to create repetitive sequences and have my peers and executive members send emails. The product makes it simple to keep things consistent and easy to manage. **What do you dislike about Apollo.io?** Sometimes the features change locations, and it’s frustrating for my team to find things. Also, the credits and related stuff can be glitchy at times. **What problems is Apollo.io solving and how is that benefiting you?** It helps me find the right people to reach out to, and it makes it easier to have everything for go-to-market in one place. It also speeds up repetitive tasks a lot. ### 34. AI-Driven B2B Marketing Excellence **Rating:** 4.0/5.0 stars **Reviewed by:** Adrial F. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2026 **What do you like best about Apollo.io?** I use Apollo.io as a focused outreach tool for B2B settings. I really like the AI tool that was just introduced and the list building features. The Claude integration is huge for me in B2B marketing. The ability to have repeatable workflows through the Claude and Apollo.io integration is great. Plus, the initial setup was very easy. **What do you dislike about Apollo.io?** I don't really use the other features that are included that are closely related to sales but I am not a big fan of those. I don't think the CRM functionality is as needed. I don't think CRM functionality is needed in comparison to Salesforce/HubSpot, unless you guys are trying to position yourselves as a cost-friendly CRM **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io for focused B2B outreach. It helps find the right business contacts, builds lists, and supports repeatable workflows with Claude integration, enhancing my marketing efforts. ### 35. All-in-One Marketing Tool Packed with Features **Rating:** 4.5/5.0 stars **Reviewed by:** Anand G. | Sr. Manager - Business Development, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** December 16, 2025 **What do you like best about Apollo.io?** One of the best modern tool with bunch of marketing features, it has replaced multiple tools for Data Mining, Email Marketing that we used to subscribe and will definitely be replacing one of the most costly CRM that we've been using for years. Our new team members were able to use it pretty quickly and have now started to use it daily. **What do you dislike about Apollo.io?** we've observed around 75 to 80% data accuracy so far- which could have been better, also I would recommend Apollo to have its own email server **What problems is Apollo.io solving and how is that benefiting you?** we were using multiple tools for example in order to mine data, we used to have separate tool, for email marketing and email tracking we used to have another tool, to capture lead and follow its path we used to have CRM - Apollo has benefited us in terms of costing as well as everything has been brought under one system ### 36. Essential Tool for Business Growth and Lead Generation **Rating:** 5.0/5.0 stars **Reviewed by:** Bhaskar A. | Full Stack Developer, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** December 14, 2025 **What do you like best about Apollo.io?** What I appreciate most about Apollo.io is that it enables me to find leads that help my business grow. It offers access to a wide range of professional contact details, making it easy to reach out and connect with potential clients. For me, it serves as an extensive database that supports my business development efforts. **What do you dislike about Apollo.io?** The plans are quite expensive, costing around 59 dollars per month for just 2,500 credits. What's more, the credits are used up simply by viewing the lead's contact information, which makes it feel like you don't get much value for the price. **What problems is Apollo.io solving and how is that benefiting you?** Collecting lead contact information has always been a major challenge, but Apollo.io has truly addressed this issue by making it much easier to gather professional contact details. This has helped me generate leads from a wide range of sectors and countries. Additionally, the platform automates the process of sending communication emails to these contacts, streamlining my outreach efforts. ### 37. Incredible Robustness, But It Can Be Heavy **Rating:** 4.0/5.0 stars **Reviewed by:** Lucas S. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Apollo.io?** I really like the robustness of Apollo.io. It is a truly robust solution that allows you to create both prospecting-ready emails and everything else. That's what I really like. **What do you dislike about Apollo.io?** So, there are some features that are currently in the testing phase, right, so I believe that when the features are running at 100 percent, it will be very important and, as the site is quite robust, when a tool is very robust, I feel that it is a bit heavy on the computer, sometimes it tends to get a bit stuck because it is really a bit heavy, but I think that's part of it, right, since the tool, as I said, is robust and full of features. **What problems is Apollo.io solving and how is that benefiting you?** The AI of Apollo.io helped me map unknown segments that could be potential clients, expanding my prospecting with information such as phone numbers and emails. ### 38. Efficient Lead Generation with Some Data Gaps **Rating:** 4.0/5.0 stars **Reviewed by:** Prabhat Kumar K. | Research Analyst - Associate , Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2026 **What do you like best about Apollo.io?** I use Apollo.io primarily for finding accurate contact details such as business emails and phone numbers of companies across different regions. It helps me identify decision-makers and key contacts quickly, which supports my outreach, partnerships, and business development activities. The platform has advanced filtering options and a large contact database. The ability to search by region, industry, and job title makes targeting very precise, and the verified email and phone data helps improve outreach efficiency. Apollo.io has made it much easier to search for companies by geography, industry, and job titles, and the filtering options are quite helpful when targeting specific markets. The platform saves a lot of time compared to manual research, and the contact database is fairly comprehensive. Additionally, some contact details, especially company information, are always up to date. **What do you dislike about Apollo.io?** The data is not updated much and lacks a lot. Some contact details, especially phone numbers and company updates, are not always up to date. **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io to find accurate contact details like business emails and phone numbers. It saves time on manual searches, quickly identifying decision-makers with its advanced filtering by region, industry, and job title, making my outreach more efficient and targeted. ### 39. Apollo.io Streamlines Prospecting with Strong Integrations and Solid ROI **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Chemicals | Mid-Market (51-1000 emp.) **Reviewed Date:** May 13, 2026 **What do you like best about Apollo.io?** What I like best about Apollo.io is how much it simplifies and centralises prospecting activities. The UI is relatively clean and well organised, and once you understand the main sections, the UX feels logical and efficient. It allows you to move quickly from search to action without constantly jumping between different tools. Integrations are one of its biggest strengths. Apollo.io works well with common CRMs and email platforms, which makes it easy to sync contacts, track outreach and keep data aligned. This significantly improves workflow consistency and reduces manual data entry. Performance is generally reliable, even when working with large contact lists or complex filters. Searches return results quickly, and enrichment features feel responsive enough for daily use. It handles volume well, which is important for sales and business development teams. From a pricing and ROI perspective, Apollo.io offers good value if it’s used regularly. The cost is justified by the combination of data quality, automation and outreach features in a single platform. It can replace multiple separate tools, which helps balance the investment over time. Onboarding is straightforward, especially for users familiar with sales tools. The platform provides guidance and resources that make it easier to get started without extensive training. Support and documentation are generally sufficient for solving common issues. AI‑driven features, such as contact recommendations and assistance with outreach workflows, add practical value. They don’t replace human judgement, but they help speed up repetitive tasks and improve targeting efficiency. **What do you dislike about Apollo.io?** One downside of Apollo.io is that the interface can feel a bit overwhelming at first, mainly because there are so many features and options to navigate. I’ve also found that some data still needs manual verification. On top of that, the pricing can scale up quickly as usage grows, which may not be the best fit for smaller teams. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io addresses the problem of fragmented prospecting and time-consuming manual lead research. It combines contact data, enrichment, and outreach in one platform, which helps me save time and cut down on repetitive tasks. The biggest benefit for me is that I can spend more time on meaningful outreach, rather than losing hours searching for information and organising data. ### 40. Boosts Outreach Precision with Affordable Pricing **Rating:** 4.5/5.0 stars **Reviewed by:** Mariah C. | Sales Development Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 25, 2026 **What do you like best about Apollo.io?** I really like the engage section of Apollo.io and how easy it is to create sequences and templates for my SDRs to use. The analytic features are also great because they allow me to see what's working by showing KPIs and various metrics. I find it helpful to see how many calls, emails, clicks, opens, and responses we get, and I appreciate being able to analyze connect rates and email sentiment. It helps ensure my team's outreach runs on time and as smoothly as possible. **What do you dislike about Apollo.io?** In the prospect and enrich section, I feel like it could be a little better at finding more verified numbers and emails. I also am still a little unclear on the warm-up and ramp journey so a step by step explanation would be helpful. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io provides structure to our outbound strategy, helps us work quicker, find information faster, and stay on top of sequencing and follow-up. ### 41. Apollo.io Makes Prospecting Faster and Easier **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 07, 2026 **What do you like best about Apollo.io?** I like Apollo.io because it makes prospecting faster and easier. The contact and company data, search filters, and outreach tools help me find the right people, build targeted lists, and stay organized in one platform. **What do you dislike about Apollo.io?** I dislike that Apollo.io can sometimes have outdated or inaccurate contact data. The platform can also feel a little overwhelming at first, and some features may take time to learn. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io helps solve the problem of finding accurate prospects and reaching them efficiently. It saves time by putting company data, contact information, search filters, and outreach tools in one place. This benefits me by making prospecting faster, helping me build better targeted lists, and keeping my sales workflow more organized. ### 42. Efficient Prospecting with Robust Lookalike Features **Rating:** 4.5/5.0 stars **Reviewed by:** Patrick M. | Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2026 **What do you like best about Apollo.io?** I like using Apollo.io for prospecting and reaching out to possible pilot partners for our clients. Apollo.io cuts down the time we'd otherwise spend manually researching partners and allows us to reach out directly to the right people. I find the company lookalike and contact lookalike features particularly valuable when prospecting. These features help us, especially when a client is looking for new partners, by allowing us to input their target companies or current partners and find new companies that fit the same definition. The initial setup was easy, though it took some time to get used to the UI. **What do you dislike about Apollo.io?** The workflows take too long to update when contacts are added to them. It's taking us some time to get used to the UI. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io cuts down on time spent manually researching partners, enabling direct outreach to key contacts. ### 43. Precise ICP Filtering and Global Lead Discovery Made Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Juan Pablo S. | Sales Development Representative, Small-Business (50 or fewer emp.) **Reviewed Date:** April 12, 2026 **What do you like best about Apollo.io?** Apollo helps me find leads around the world. I can filter my ICP very precisely, and it also enriches my data by finding new contact numbers for my prospects. **What do you dislike about Apollo.io?** I don’t like that it uses a lot of credits when I have to enrich leads I had already discovered. **What problems is Apollo.io solving and how is that benefiting you?** It’s helping solve my lead problem, and it makes it easier for me to find emails, phone numbers, and other information that benefits me when I’m trying to make a sale or reach the right prospect. ### 44. A solid tool for smarter lead generation **Rating:** 4.0/5.0 stars **Reviewed by:** Talha R. | Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2025 **What do you like best about Apollo.io?** What I like most about Apollo.io is how easy it make finding the right leads. The data is detailed and the filter are strong and it saves a lot of time compare to manual research. It help me to reach the right people faster instead of guessing. **What do you dislike about Apollo.io?** Sometime the data is not fully up to date, so few contacts bounce or aren't relevant anymore. The interface can also feel a bit overwhelming at first because there are so many filter an option. It work well overall but it is take some time to get use to. **What problems is Apollo.io solving and how is that benefiting you?** Apollo io solves the problem of finding and reaching in the right prospect. Instead of spending hours researching leads, it give me verified contact details and targeting tools in one place. That saves time, improve outreach quality and help me to focus on more conversation and closing rather than searching. ### 45. easy to find contact from linkedin **Rating:** 4.5/5.0 stars **Reviewed by:** Mehul G. | SEO Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** September 28, 2023 **What do you like best about Apollo.io?** Recently I noticed Apollo.io has improved alot in data accuracy and filtering options. The enrichment feature is more better now and it helps us find relevent contacts based on job title and company size. Also the chrome extention works well with LinkedIn and makes lead saving faster then before. Overall it feels more stable and useful for daily prospecting work. **What do you dislike about Apollo.io?** Apollo.io is good overall but it can improve more on email accuracy sometime, few emails bounce. Also the UI feels little heavy when using large filters. It will be better if credit usage is more clear and real time. Apart from this support response time can be improve little bit. **What problems is Apollo.io solving and how is that benefiting you?** For linkedin we can find any persone as per my requirments so for outreach i need a mail id for any persone from linkedin for that we can find contact detail easily with appolo.io ### 46. Invaluable for Automating and Saving Time **Rating:** 5.0/5.0 stars **Reviewed by:** Luis Felipe G. | (Cofounder) Revenue & Growth, Small-Business (50 or fewer emp.) **Reviewed Date:** March 01, 2026 **What do you like best about Apollo.io?** I like using Apollo.io to search for leads and find emails. I have started using the sequences to obtain more information about clients or prospects. Additionally, the email sequences allow me to automate contacts, which is very useful when I have to manage 100 prospects a day. This saves me a lot of time, up to 100 hours daily, by not having to write personalized emails one by one for 1000 contacts a month. **What do you dislike about Apollo.io?** The onboarding and training process could be more supported, as there are many features included in the software that we were not aware of. We were paying for other software that did things Apollo.io already offered. **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io to search for leads, find emails, and the workflows help to find more client information. The email sequences automate contacts, saving a lot of time compared to writing personalized emails one by one to 1000 contacts per month. ### 47. apollo.io Streamlines Sales Campaigns with Fast, Automated Emails and Texts **Rating:** 4.0/5.0 stars **Reviewed by:** Bahadur M. | Designing Team Leader, Mid-Market (51-1000 emp.) **Reviewed Date:** February 06, 2026 **What do you like best about Apollo.io?** I mostly prefer using apollo.io for enhancing our sales campaigns because this is the tool that help us in sending automated messages through emails and texts to our new and old clients and minimum time. **What do you dislike about Apollo.io?** The major issues that I have faced while using apollo.io was email bouncing because there are some emails and data that are incorrect and when you send follow ups to these addresses then emails bounce back and the leads get wasted. **What problems is Apollo.io solving and how is that benefiting you?** Apollo.io is helping us in building a better sales environment in our company as earlier we used the traditional cold calling approach for reaching out to our new customers but after having this tool subscription most of these things are automatically handled with minimum workforce. ### 48. Effortless Workflow Integration That Saves Hours **Rating:** 5.0/5.0 stars **Reviewed by:** Aman J. | Founder, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2025 **What do you like best about Apollo.io?** The single best thing is the frictionless workflow between the database and the outreach engine. In other tools (like ZoomInfo), I often have to export a list to a CSV, clean it up, and then upload it to a separate tool like Outreach or Salesloft. With Apollo, I can run a search for 'VPs of Marketing in SaaS,' select 50 people, and click 'Add to Sequence' immediately. It removes the 'admin work' of moving data around. **What do you dislike about Apollo.io?** My biggest daily frustration is the 'Ghost Profile' problem. Because the database is so massive (275M+ contacts), a lot of it is outdated. I frequently burn credits unlocking a Direct Mobile number for a prospect, only to call it and find out it’s their old desk phone from a job they left two years ago. I spend about 20% of my prospecting time just double checking LinkedIn to make sure the person actually still works there, because I can’t fully rely on Apollo’s data freshness. **What problems is Apollo.io solving and how is that benefiting you?** The primary problem Apollo solved for us was tool fragmentation and cost. Before Apollo, we were paying for a data provider (like ZoomInfo), a separate sequencing tool (like Outreach), and a separate email verification tool. It was expensive and clunky to move data between them. Apollo consolidated all of that into one platform. The benefit is that we cut our sales tech stack costs by about 60%, and my daily workflow is seamless because the data and the dialer live in the same window. ### 49. Accurate Contact Data Helps Build Targeted Lists of Prospects to Support Efficient Outreach **Rating:** 5.0/5.0 stars **Reviewed by:** Luzette K. | Account Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** June 18, 2026 **What do you like best about Apollo.io?** It offers great ability to find up to date contact information for prospecting and the advanced filters allows us to drill down and segment potential leads based on a wide range of attributes such as industry, seniority, geography and more. **What do you dislike about Apollo.io?** The platform has a lot of prospecting functionality and it has not presented any problems that are worth highlighting. **What problems is Apollo.io solving and how is that benefiting you?** It helps discover prospects who fit our target audience and allows us to create contact lists that allow for multiple touchpoints in an effective way across our accounts which leads to higher conversion rates. ### 50. Effortless Lead Connection with Accurate Data **Rating:** 5.0/5.0 stars **Reviewed by:** Tharini S. | Customer Success Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** January 24, 2024 **What do you like best about Apollo.io?** I like using Apollo.io because it gives 100% correct data, which is important for reaching out to my specific leads. The platform is smooth and user-friendly, making it easy to connect with my audience through professional emails. This helps avoid spamming them over other communication modes like WhatsApp. Apollo.io works really well for my business, delivering very good results. The initial setup was very easy due to its user-friendly nature. **What do you dislike about Apollo.io?** Nothing **What problems is Apollo.io solving and how is that benefiting you?** I use Apollo.io to reach out to specific leads easily, connecting via professional email instead of spamming other channels. It provides 100% correct data and is user-friendly, offering smooth operation that benefits my business. ## Apollo.io Discussions - [Is Apollo IO free?](https://www.g2.com/discussions/is-apollo-io-free) - 10 comments, 5 upvotes - [How do I submit my business to apollo](https://www.g2.com/discussions/24356-how-do-i-submit-my-business-to-apollo) - 11 comments, 4 upvotes - [What is Apollo.io used for?](https://www.g2.com/discussions/apollo-io-what-is-apollo-io-used-for) - 6 comments, 3 upvotes - [What are some other use cases for Apollo.io beyond lead generation?](https://www.g2.com/discussions/what-are-some-other-use-cases-for-apollo-io-beyond-lead-generation) - 1 comment, 2 upvotes - [What unique capabilities does Apollo.io offer for streamlining sales and marketing workflows?](https://www.g2.com/discussions/what-unique-capabilities-does-apollo-io-offer-for-streamlining-sales-and-marketing-workflows) - 4 comments, 2 upvotes - [View Apollo.io pricing details and edition comparison](https://www.g2.com/products/apollo-io/reviews?page=3&query=Saleshandy&via=try-forge-now§ion=pricing&secure%5Bexpires_at%5D=2026-06-29+00%3A14%3A08+-0500&secure%5Bsession_id%5D=250c1407-5012-4155-92fc-6d418b785038&secure%5Btoken%5D=bcefa39b50e85b442521f262d479f28b415d84d47e6600e0e10112c840593c2c&format=llm_user) ## Apollo.io Integrations - 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[Webex Contact Center](https://www.g2.com/products/webex-contact-center/reviews) - [Webex Suite](https://www.g2.com/products/cisco-webex-suite/reviews) - [WebsiteTracker](https://www.g2.com/products/websitetracker/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) ## Apollo.io Features **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Core Conversational Capabilities - AI Chatbots** - Controlled LLM Response Generation - Context Maintenance Within Sessions - Natural Language Understanding & Intent Inference **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Lead Facilitation** - Customer-facing Chatbot - Lead Qualification - Lead Follow-up - Meeting Scheduling **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Integrated Workflows** - Task Management - Email Tracking/Automation - Calls and Voice - Other Outreach Options - CRM Integration - Calendar - Shared Records **Dialing Options** - Preview Dialing - Predictive Dialing **Call Analytics** - Call Recording - Machine Learning - Call Analysis - Lead Qualification **Grammar** - Grammar Check - Tone Check - Sentence Formatting **Data Availability** - Contact Data Availability - Account Data Availability - Offline Data **Voice** - Accuracy **Lead Intelligence** - Lead Validation - Lead Enrichment - Lead Quality - Lead Analysis - Browser Extension **Lead Monitoring** - Features - Performance - Identification **Matching** - Priority Matching - Account Tiebreakers - Fuzzy Matching **Revenue Sourcing and Forecasting** - Revenue History - Pipeline Management - Dashboard Analytics - Multi-Device Data Visualization - Data Segmentation - Predictive Forecasting - Revenue Operations Cadence **Calendar View** - Multi-Calendar View - Customizable Viewing **Integrations** - MS Teams Integration - Email Integration - Zoom Integration - Google Meet Integration - Salesforce Integration **Data** - Reliability - Data Security **Generative AI** - AI Text Generation **Meeting Prep - AI Meeting Assistants** - Agenda Management - Virtual Meeting Hosting - Automated Scheduling **Agentic AI - Lead Mining** - Cross-system Integration - Proactive Assistance **Agentic AI - Visitor Identification** - Cross-system Integration **Agentic AI - Lead Scoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Decision Making **Agentic AI - Lead Capture** - Cross-system Integration - Proactive Assistance **Agentic AI - Sales Performance Management** - Autonomous Task Execution - Natural Language Interaction - Proactive Assistance **Agentic AI - Email Tracking** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Outbound Call Tracking** - Autonomous Task Execution - Natural Language Interaction **Agentic AI - Sales Coaching** - Multi-step Planning - Cross-system Integration - Adaptive Learning - Decision Making **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Training** - Playbook Creation **Attribution** - Lead Opportunity - Lead Assignment - Pipeline Acceleration **Calling** - Record Calls - Generate Location - Call Types - Click-to-Call - Auto Dialer **Analytics** - Open Rates - Link Activity - Attachment Activity **Incentives** - Leaderboards **Organization** - Opportunity and Pipeline Management - Data Entry - Integrations / APIs **Tracking** - Processing Time - Placement - Open Rate - Time to Open - Alerts **Repeatability and Reportability** - Content Management - Workflow Management - Workflow Performance - Sales Coaching and Insights **Agent Tools** - Whisper Coaching - Callback Scheduling - Call Recording **Artificial Intelligence - Conversation Intelligence** - Customer Scoring - Speech-to-Text - Sentiment Analysis **Platform Additional Functionality** - Integrations - Topic Customization - Natural Language Processing (NLP) - Alerts **Transcription** - Speaker Identification - Timecode Management - Custom Dictionary **Data Capture** - Mobile - Websites - Social Media - Data **Routing** - Match and Route - Multi-Objects - Territories - Working Hours **CRM Data Enrichment** - Calendar Sync - Email Activity Capture - Conversation Intelligence - Marketing Leads - Contact Capture **Shared Calendar** - Calendar Collaboration - Multiple Calendar Management **Branding & Customizatio** - Custom Booking Page - Personalized Links - Personalized Web Embed **Interaction** - Complex Query Handling - Natural Conversation - Understanding - Context Management - Customizability **Meeting Automation - AI Meeting Assistants** - Automated Note-Taking - Voice Recognition - Action Item Tracking **Agentic AI - Lead Intelligence** - Cross-system Integration **Agentic AI - Email Verification** - Decision Making **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Marketing Campaigns** - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Feedback** - Review - Scorecard - Leaderboard - Real-Time Updates - Notifications **Discovery** - Lead Management - Scoring/Ranking - Lead Context **Contacts** - Personalization - Information Locater - Record Prospect Data **Customizations** - Email Platform Integration - Email Scheduling - Notifications - Email Categorization - Templates **Personalization** - Custom Reports - Dashboards - Goal Setting **Task & Flow Management - AI Chatbots** - Scripted Dialogue & Decision Tree Support - Fallback Responses for Unknown Queries **Performance Analysis** - Coaching - Peformance Tracking **Reporting** - Campaign Performance - Domain Reputation - Brand Reputation - Blacklist and Whitelist **Automation** - Voice Activity Detection - Interactive Voice Response (IVR) - Call Scrubbing **Content ** - Idea Recommendation - Content Generation **Editing** - Collaboration - Spell Check and Punctuation - Text Editing - Translation **Analytics** - Export/Import - Reporting **Platform Operations** - Service level Agreements - Audit Logs - Duplicate Match - Capping - Analytics - Integrations - Alerts & Notifications - AI Lead Matching & Routing **AI and Automation** - Lead Prioritization - Lead Scoring - Best Time of Day Scheduling - Buyer Intelligence - Machine Learning **Account Management** - Nonengaged Accounts - Account optimization - Historical Patterns - Rep Performance - Account Engagement - Historical Win/Loss Patterns **Accessibility** - Screen Reader Compatibility - Keyboard Shortcuts **Automatic Rules & Configurations** - Set Working Hours - Automatic Updates - Buffer Times **Learning** - User Interaction Learning - Error Learning **Generative AI** - AI Text Summarization **Generative AI** - AI Text Generation **Meeting Insights - AI Meeting Assistants** - Sentiment Analysis - Personalization - Smart Summaries **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - Mobile User Support - APIs **Marketing Campaigns** - Customization **Campaign Execution** - Prioritized Accounts - Trending Accounts - Email Campaigns **Management** - Conversion Viability - Workflow **Insights** - Notes - Daily Summary - Automated Voicemails - Automated Emails - Sorts Prospects - Automated Note Taking **Administrative** - Integration - Employee Structure - Behavior Monitoring **Sales Analysis** - ROI Forecasting - Sales Forecasting **Deployment & Embedding - AI Chatbots** - API Access for Business System Integration - Web Widget & SDK Embedding **Integration** - Data Security - API - Integrates With Existing Applications **Customization** - Forms - Personalization - Templates - Integration **Integration** - Sync Multiple Calendars - Import Events - Software Integrations **Content Generation** - Creativity - Content Accuracy **Generative AI** - AI Text Summarization **Generative AI** - AI Text Generation **Accessibility - AI Meeting Assistants** - Language Translation - Real-Time Transcription - Accessibility Guidelines Compliance **Agentic AI - Revenue Operations & Intelligence (RO&I)** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Auto Dialer** - Autonomous Task Execution - Cross-system Integration **Agentic AI - Conversation Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Business Scheduling** - Autonomous Task Execution - Multi-step Planning **Platform** - Data Synchronization - Analysis **Admin & Configuration - AI Chatbots** - No-Code Conversation Design **Notifications** - Customized Calendar Notifications - Location-Based Alerts **System** - API Flexibility - Update Frequency and Utility - Cross-Platform Compatibility - Software Integration **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation - AI Text Summarization **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Sales Engagement** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Transcription** - Autonomous Task Execution - Cross-system Integration - Decision Making **Agentic AI - AI Meeting Assistants** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Decision Making **AI Capabilities - Auto Dialer** - Call Prioritization and List Optimization - Compliance Monitoring - Speech Analytics and Sentiment Analysis **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Agentic AI - AI Sales Assistant** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - AI Chatbots** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Meeting Capture & Retention - AI Meeting Assistants** - Bot Presence - Meeting Moments Management - Audio or Video Recording **Agentic AI - Calendar** - Cross-system Integration **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - News/People Alerts - Connections - Reporting - Messaging **Monitoring & Improvement - AI Chatbots** - Feedback-Driven Response Optimization **Reliability & Safety - AI Chatbots** - Guardrails & Content Controls ## Top Apollo.io Alternatives - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - 4.5/5.0 (8,875 reviews) - [Amplemarket](https://www.g2.com/products/amplemarket/reviews) - 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