# Best Donor Prospect Research Software

  *By [Emma Stein](https://research.g2.com/insights/author/emma-stein)*

   Nonprofit organizations use donor prospect research software to find potential donors. This type of software is used to identify hidden prospects by accessing and analyzing large volumes of data provided by vendors. Donor prospect research software can provide donor information and match nonprofits with donors based on donor interests. Advanced donor prospect research software can also include tools for intelligent recommendations on how to approach donors or scoring prospects based on their affinity and capacity to donate.

Donor prospect research software usually integrates with [nonprofit CRM](https://www.g2.com/categories/nonprofit-crm) to manage the relationships with the donors and with [fundraising software](https://www.g2.com/categories/fundraising), as well as [nonprofit accounting](https://www.g2.com/categories/nonprofit-accounting) to process and track payments, gifts, donations, etc.

To qualify for inclusion in the Donor Prospect Research category, a product must:

- Provide access to lists of potential donors which include contact information, interests, and wealth information
- Include features to search and filter donor information in order to determine which prospects are more likely to support certain causes
- Allow users to track the donor pipeline and prioritize outreach activities based on the potential of each donor
- Deliver reports on the performance of donor outreach activities, history of donations or gifts, or donor loyalty





## Category Overview

**Total Products under this Category:** 39


## Trust & Credibility Stats

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 1,800+ Authentic Reviews
- 39+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Best Donor Prospect Research Software At A Glance

- **Leader:** [DonorSearch](https://www.g2.com/products/donorsearch/reviews)
- **Highest Performer:** [Windfall](https://www.g2.com/products/windfall/reviews)
- **Easiest to Use:** [DonorSearch](https://www.g2.com/products/donorsearch/reviews)
- **Top Trending:** [Instrumentl](https://www.g2.com/products/instrumentl/reviews)
- **Best Free Software:** [DonorSearch](https://www.g2.com/products/donorsearch/reviews)


---

**Sponsored**

### GiveCampus

GiveCampus is a comprehensive B2B SaaS solution designed specifically to assist educational institutions, including colleges, universities, and independent schools, in optimizing their fundraising efforts and raising more money. Established in 2014, GiveCampus focuses exclusively on the unique needs of the education sector, providing a platform that enhances fundraising efficiency, engages more donors, and ultimately helps schools raise more funds. By leveraging AI-powered workflows and predictive modeling (“GC Intelligence”), GiveCampus streamlines various fundraising initiatives, making it easier for institutions to manage their donor relationships and campaigns. The platform caters to a diverse audience within the educational advancement landscape, including advancement services teams, annual giving and alumni relations professionals, and frontline fundraisers. Four core solutions comprise the GiveCampus platform and users can send personalized emails, texts, and videos from each—no matter which Platform Edition they choose: - GC Online Giving - for everyday giving, crowdfunding, and giving days - GC Gift Officer - for DGOs, LGOs, MGOs, and even student fundraising / phonathon—anyone who manages a portfolio or does 1:1 engagement - GC Events - for managing registration, ticketing, promotion, and donor engagement - GC Volunteer Management - for creating meaningful volunteer experiences at scale GC Online Giving allows advancement teams to manage all online fundraising initiatives from a single, secure platform. Access to mobile-first giving forms, robust crowdfunding tools, and powerful peer-to-peer social fundraising software ensures institutions have everything they need to raise more dollars from more donors with less effort. GC Gift Officer helps frontline fundraisers build more pipeline, schedule more visits with potential donors, and ultimately close more gifts. By providing AI-informed insights and built-in outreach tools that enhance donor engagement, GC Gift Officer helps institutions cultivate meaningful relationships with supporters at every stage of the donor pyramid. GC Events simplifies the registration and ticketing experience, helps boost attendance rates, and seamlessly connects event attendees to giving opportunities. With just a single click, event page visitors can be directed to giving forms and campaign pages, making it easier for schools to capitalize on the enthusiasm generated by their events. GC Volunteer Management enhances the effectiveness of volunteer programs, empowering alumni relations and advancement teams to streamline their volunteer efforts, saving valuable time for staff and volunteers alike. By optimizing volunteer engagement, GiveCampus ensures that schools can harness the full potential of their alumni networks, further driving fundraising initiatives and community involvement. Finally, built-in AI-powered outreach capabilities (via GC Outreach) are included with each of the aforementioned core solutions, allowing users to write, design, and send branded emails, text messages, and video to smartly segmented lists from wherever they are in the GiveCampus platform. Overall, GiveCampus stands out in the fundraising software category by offering a tailored, comprehensive suite of integrated solutions that address the specific challenges faced by educational institutions.



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---

## Top-Rated Products (Ranked by G2 Score)
### 1. [DonorSearch](https://www.g2.com/products/donorsearch/reviews)
  At DonorSearch, we’re passionate about helping nonprofits achieve their fundraising goals by providing powerful donor intelligence tools. Since 2007, we’ve been dedicated to supporting organizations of all sizes in building meaningful connections with their supporters. With our advanced technology and rich data, we make it easier for nonprofits to understand potential donors' giving capacity and philanthropic interests—turning aspirations into impactful results. Whether you’re a small community charity, a large foundation, or somewhere in between, DonorSearch is designed to meet your needs. Development teams love how our platform simplifies identifying and engaging the right donors at the right time. By focusing on data-driven insights, we help nonprofits create personalized strategies that resonate with donors and maximize fundraising success. One of the things that sets us apart is access to the largest philanthropic database in the nonprofit sector. This robust resource allows you to uncover potential donors who share your mission and values. Our platform also uses cutting-edge AI and machine learning to provide predictive analytics, giving you a head start in understanding donor behavior and fine-tuning your outreach. This forward-thinking approach helps make your fundraising more efficient and successful. We’re constantly innovating to ensure you have the tools to connect with donors in meaningful ways. Our use of AI takes your communication strategies to the next level, helping you craft personalized messages that strengthen relationships and inspire giving. Combining accurate data, advanced technology, and a user-friendly design, DonorSearch is your trusted partner in elevating your fundraising efforts. In all, DonorSearch equips nonprofits with everything they need to thrive in today’s fundraising landscape. By blending innovative technology with actionable insights, we’re here to help your organization grow and make a lasting impact in the world.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 223

**User Satisfaction Scores:**

- **Ease of Use:** 8.8/10 (Category avg: 8.6/10)
- **Quality of Support:** 9.7/10 (Category avg: 9.0/10)
- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.3/10)


**Seller Details:**

- **Seller:** [EverTrue](https://www.g2.com/sellers/evertrue)
- **Company Website:** https://www.evertrue.com/
- **Year Founded:** 2010
- **HQ Location:** Indianapolis, IN
- **Twitter:** @EverTrue (2,799 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/evertrue/ (223 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Director of Development
  - **Top Industries:** Non-Profit Organization Management, Higher Education
  - **Company Size:** 55% Small-Business, 37% Mid-Market


### 2. [Nexis for Development Professionals](https://www.g2.com/products/nexis-for-development-professionals/reviews)
  Nexis for Development Professionals streamlines your fundraising research, so you can connect with the perfect donors, maximize contributions, and avoid reputational risk. Enhance your donor database with more than 81+ billion public records\* from 10,000+ diverse sources. Nexis for Development Professionals also offers access to extensive licensed content, a news archive spanning more than 45 years, company data and more from our unmatched data collection. Organize your donor information in one place to pull key information about a high-value donor prospect together in a single view. Boost your average donation amount using key wealth and giving indicators such as Wealth Scores, Larkspur Prospects of Wealth® and Guidestar™. You’ll have better insight into a potential donor’s wealth status and donation history and know how much to reasonably ask for.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 30

**User Satisfaction Scores:**

- **Ease of Use:** 8.7/10 (Category avg: 8.6/10)
- **Quality of Support:** 9.1/10 (Category avg: 9.0/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10)


**Seller Details:**

- **Seller:** [LexisNexis](https://www.g2.com/sellers/lexisnexis)
- **Company Website:** https://www.lexisnexis.com
- **Year Founded:** 1970
- **HQ Location:** New York
- **Twitter:** @NexisSolutions (1,261 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/lexisnexis/ (9,642 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Higher Education, Fund-Raising
  - **Company Size:** 40% Small-Business, 37% Mid-Market


### 3. [Blackbaud Raiser's Edge NXT](https://www.g2.com/products/blackbaud-raiser-s-edge-nxt/reviews)
  On average, Raiser's Edge NXT customers experience: - 35% growth in number of donors - 48% growth in number of gifts - 44% growth in total dollars raised Blackbaud Raisers Edge NXT is a cloud-based fundraising and relationship management solution that's smart, fully integrated, and purpose-built exclusively for fundraising. Its advanced technology will streamline your data and reporting processes, increasing operational efficiency, and provide insight to every stage of the constituent lifecycle, helping you attract new supporters, engage them with the right communications according to their unique preferences, and grow their impact on your mission.


  **Average Rating:** 3.9/5.0
  **Total Reviews:** 615

**User Satisfaction Scores:**

- **Ease of Use:** 7.5/10 (Category avg: 8.6/10)
- **Quality of Support:** 7.5/10 (Category avg: 9.0/10)
- **Has the product been a good partner in doing business?:** 7.6/10 (Category avg: 9.3/10)


**Seller Details:**

- **Seller:** [Blackbaud](https://www.g2.com/sellers/blackbaud)
- **Company Website:** https://www.blackbaud.com/
- **Year Founded:** 1981
- **HQ Location:** Charleston, South Carolina
- **Twitter:** @blackbaud (32,570 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/162724/ (3,168 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Development Associate, Development Coordinator
  - **Top Industries:** Non-Profit Organization Management, Higher Education
  - **Company Size:** 49% Mid-Market, 40% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (69 reviews)
- Intuitive (30 reviews)
- User Experience (29 reviews)
- Features (25 reviews)
- Donor Management (24 reviews)

**Cons:**

- Missing Features (34 reviews)
- Database Issues (19 reviews)
- Limited Features (18 reviews)
- Limitations (17 reviews)
- Limited Access (15 reviews)

### 4. [iWave](https://www.g2.com/products/iwave/reviews)
  iWave by Kindsight is a comprehensive prospect research and donor intelligence platform designed to empower nonprofits in their fundraising efforts. This innovative solution provides fundraising professionals with essential tools and insights necessary to identify, understand, and engage potential donors effectively. By leveraging a wealth of data and analytics, iWave streamlines the fundraising process, enabling organizations to focus on building meaningful relationships with their supporters. The platform serves a diverse range of users, including nonprofit organizations, educational institutions, and healthcare foundations, all of which rely on effective fundraising strategies to support their missions. iWave is particularly beneficial for development officers, grant writers, and fundraising teams who need to navigate the complexities of donor engagement. With its extensive database, iWave allows users to explore individuals, foundations, and corporations, uncovering ideal prospects based on wealth, philanthropic tendencies, and biographic information. One of the standout features of iWave is its Live Profiles, which ensure that donor data remains current with real-time updates. This functionality is crucial for maintaining personalized outreach, as it allows organizations to engage with prospects in a timely manner. Additionally, the platform offers robust Screening capabilities, enabling users to evaluate potential donors based on their giving capacity, philanthropic history, and alignment with specific causes. This targeted approach helps nonprofits focus their efforts on individuals and organizations most likely to support their initiatives. iWave also facilitates the creation of Prospect Lists, allowing users to quickly compile high-quality, targeted lists that streamline fundraising efforts. The platform's advanced Modeling and Analytics tools further enhance this process by identifying the best-fit donors for specific fundraising programs. This data-driven approach not only maximizes the impact of fundraising campaigns but also ensures that teams can prioritize their outreach efforts effectively. Furthermore, the Connections feature enables users to discover influential prospects linked to existing donors, thereby expanding their network and fostering new relationships. With seamless Integrations, iWave enriches existing records with advanced data and analytics, significantly improving operational efficiency. By addressing critical questions that fundraising professionals face—such as identifying the best prospects, engaging them effectively, and maximizing impact—iWave equips nonprofits with the confidence and insights needed to achieve their goals. This comprehensive platform stands out in the donor intelligence landscape, providing organizations with the tools necessary to enhance their fundraising strategies and drive meaningful change.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 472

**User Satisfaction Scores:**

- **Ease of Use:** 9.0/10 (Category avg: 8.6/10)
- **Quality of Support:** 9.1/10 (Category avg: 9.0/10)
- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.3/10)


**Seller Details:**

- **Seller:** [Kindsight](https://www.g2.com/sellers/kindsight)
- **Company Website:** https://kindsight.io/
- **Year Founded:** 1991
- **HQ Location:** San Francisco, CA
- **LinkedIn® Page:** https://www.linkedin.com/company/kindsightio/ (335 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Prospect Research Analyst, Development Associate
  - **Top Industries:** Non-Profit Organization Management, Higher Education
  - **Company Size:** 43% Mid-Market, 40% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (12 reviews)
- Customer Support (6 reviews)
- Integrations (4 reviews)
- Campaign Management (3 reviews)
- Database Management (3 reviews)

**Cons:**

- Inaccuracy (7 reviews)
- Formatting Issues (3 reviews)
- Localization Issues (3 reviews)
- Export Issues (2 reviews)
- Insufficient Documentation (2 reviews)

### 5. [Windfall](https://www.g2.com/products/windfall/reviews)
  Windfall is a people intelligence and AI company that gives go-to-market teams actionable insights. By democratizing access to people data, organizations can intelligently prioritize go-to-market resources to drive greater business outcomes. Powered by best-in-class machine learning and propensity modeling, Windfall activates insights into workflows that engage the right people for each respective organization. More than 800 data-driven organizations use Windfall to power their business.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 51

**User Satisfaction Scores:**

- **Ease of Use:** 8.9/10 (Category avg: 8.6/10)
- **Quality of Support:** 9.9/10 (Category avg: 9.0/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)


**Seller Details:**

- **Seller:** [Windfall Data](https://www.g2.com/sellers/windfall-data)
- **Year Founded:** 2016
- **HQ Location:** San Francisco, California
- **Twitter:** @WindfallData (1,136 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/windfall-data/ (99 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Non-Profit Organization Management, Fund-Raising
  - **Company Size:** 47% Small-Business, 33% Mid-Market


### 6. [GrantStation](https://www.g2.com/products/grantstation-grantstation/reviews)
  GrantStation.com provides nonprofits, educational institutions, and government agencies with access to one of the largest professionally curated databases of grant opportunities. Our platform helps you discover the right funding sources for your programs or projects while offering expert resources to guide you through every step of the grantseeking process, so you can secure the support you need with confidence.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 28

**User Satisfaction Scores:**

- **Ease of Use:** 9.0/10 (Category avg: 8.6/10)
- **Quality of Support:** 9.7/10 (Category avg: 9.0/10)
- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.3/10)


**Seller Details:**

- **Seller:** [GrantStation](https://www.g2.com/sellers/grantstation)
- **HQ Location:** Chicago, US
- **Twitter:** @GrantStation (4,124 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/4269290 (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Non-Profit Organization Management
  - **Company Size:** 68% Small-Business, 25% Mid-Market


### 7. [Foundation Directory Online](https://www.g2.com/products/foundation-directory-online/reviews)
  Foundation Directory Online is a valuable resource for nonprofits’ fundraising needs. With interactive maps and charts, RFPs, and key funder and grants insights, FDO helps nonprofits identify funding sources, build their prospect networks, and win the funding to support their missions.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 46

**User Satisfaction Scores:**

- **Ease of Use:** 8.5/10 (Category avg: 8.6/10)
- **Quality of Support:** 8.0/10 (Category avg: 9.0/10)
- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.3/10)


**Seller Details:**

- **Seller:** [Candid](https://www.g2.com/sellers/candid)
- **Year Founded:** 2019
- **HQ Location:** New York City, NY 
- **LinkedIn® Page:** https://www.linkedin.com/company/candiddotorg/ (23 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Non-Profit Organization Management, Education Management
  - **Company Size:** 78% Small-Business, 17% Mid-Market


### 8. [Instrumentl](https://www.g2.com/products/instrumentl/reviews)
  Instrumentl is the only all-in-one grant solution that turns your entire grant lifecycle into a strategic advantage. Discover best-fit opportunities, craft winning proposals faster, streamline your grant management, and cultivate lasting funder relationships—all in one place. Key features: - Intelligent matching to 20,000+ expertly created, active grant opportunities - AI-powered grant writing tool that learns from your past applications - Database of 400,000+ funders with interactive 990 reports - Peer prospecting tools and advanced funder insights into historical giving data and patterns - End-to-end grant tracker with automated workflows - Custom reports and real-time performance dashboards - Award-winning customer support with 4.8/5 satisfaction rating Start a 14 day free trial today: www.instrumentl.com


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 128

**User Satisfaction Scores:**

- **Ease of Use:** 9.6/10 (Category avg: 8.6/10)
- **Quality of Support:** 10.0/10 (Category avg: 9.0/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)


**Seller Details:**

- **Seller:** [Instrumentl](https://www.g2.com/sellers/instrumentl)
- **Year Founded:** 2016
- **HQ Location:** San Francisco, California
- **Twitter:** @BeInstrumentl (718 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/17968251/ (101 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Executive Director, Grant Writer
  - **Top Industries:** Non-Profit Organization Management, Fund-Raising
  - **Company Size:** 88% Small-Business, 11% Mid-Market


### 9. [WealthEngine](https://www.g2.com/products/wealthengine/reviews)
  WealthEngine™, Inc. is the leading provider of predictive marketing analytics, audience development and wealth intelligence services to nonprofit organizations, financial services, and luxury brands. Approximately four thousand clients use WealthEngine's products and solutions for comprehensive consumer insights. Get insights on your existing prospects and clients using our platform and target new prospects based on wealth scores and lifestyle attributes using WE Prospect. WealthEngine is an Altrata company, a part of Euromoney PLC. Altrata is comprised of five distinct offerings: BoardEx, Boardroom Insiders, RelSci, WealthEngine, and Wealth-X. Together, we provide data and intelligence on the most impactful people to our clients' success.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 65

**User Satisfaction Scores:**

- **Ease of Use:** 8.5/10 (Category avg: 8.6/10)
- **Quality of Support:** 8.2/10 (Category avg: 9.0/10)
- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.3/10)


**Seller Details:**

- **Seller:** [WealthEngine](https://www.g2.com/sellers/wealthengine)
- **Year Founded:** 1991
- **HQ Location:** Bethesda, Maryland
- **Twitter:** @WealthEngine (8,004 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/108912/ (33 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Non-Profit Organization Management, Higher Education
  - **Company Size:** 45% Mid-Market, 43% Small-Business


### 10. [EverTrue](https://www.g2.com/products/evertrue/reviews)
  EverTrue is a fundraising and donor engagement software platform built for nonprofits and educational institutions. Headquartered in the United States, EverTrue supports fundraising teams across higher education, K-12, healthcare, and the nonprofit sector. The platform is designed to help organizations better understand their donors, manage relationships, and improve fundraising outcomes through connected data and technology. EverTrue provides a unified suite of products that support the full donor lifecycle. This includes Signal by EverTrue for AI-powered donor insights and portfolio management, DonorSearch for wealth and philanthropic screening, ThankView for personalized donor communications, Pledgemine for personalized direct mail, Balance & Impact for endowment accounting and reporting, and donor experience programs that support pipeline development and engagement. At its core, EverTrue helps fundraising teams answer the question of how to identify, engage, and steward donors more effectively. By combining data enrichment, analytics, and engagement tools in one ecosystem, EverTrue enables teams to work more efficiently, personalize outreach at scale, and make informed decisions that drive long-term fundraising success.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 17

**User Satisfaction Scores:**

- **Ease of Use:** 9.4/10 (Category avg: 8.6/10)
- **Quality of Support:** 9.4/10 (Category avg: 9.0/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10)


**Seller Details:**

- **Seller:** [EverTrue](https://www.g2.com/sellers/evertrue)
- **Company Website:** https://www.evertrue.com/
- **Year Founded:** 2010
- **HQ Location:** Indianapolis, IN
- **Twitter:** @EverTrue (2,799 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/evertrue/ (223 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Higher Education
  - **Company Size:** 83% Mid-Market, 11% Enterprise


### 11. [Fundmetric](https://www.g2.com/products/fundmetric/reviews)
  Fundmetric is an AI driven data capture infrastructure platform designed for nonprofits. We leverage the data you already have, augment it with additional data sources, and generate new constituent data to deliver smarter lists. Fundmetric works at every stage of the donor journey to provide nonprofits with the information they need to make smarter, more sustainable decisions. Our growing list of predictive features goes beyond just demographic and donation data, to activate your coalition of strongest supporters, and move them up the giving pipeline. A full service data ecosystem, Fundmetric identifies missed revenue opportunities with machine-learned lists.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 10

**User Satisfaction Scores:**

- **Ease of Use:** 8.8/10 (Category avg: 8.6/10)
- **Quality of Support:** 9.0/10 (Category avg: 9.0/10)
- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.3/10)


**Seller Details:**

- **Seller:** [Fundmetric](https://www.g2.com/sellers/fundmetric)
- **Year Founded:** 2013
- **HQ Location:** Halifax, Nova Scotia
- **Twitter:** @fundmetric (559 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/5334486 (15 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 45% Small-Business, 36% Mid-Market


#### Pros & Cons

**Pros:**

- Campaign Management (1 reviews)
- Customer Support (1 reviews)
- Ease of Use (1 reviews)
- Functionality (1 reviews)
- Fundraising Efficiency (1 reviews)

**Cons:**

- Integration Issues (1 reviews)

### 12. [Tessitura](https://www.g2.com/products/tessitura/reviews)
  Unify operations. Deepen customer relationships. Grow revenue. Tessitura is a nonprofit technology company dedicated to helping arts and culture organizations thrive. Our comprehensive CRM platform is built specifically for the cultural sector, integrating ticketing, fundraising, memberships, marketing, education and business insights into one powerful system to fuel your mission’s success. Tessitura’s unified CRM provides a comprehensive, 360-degree view of every individual who interacts with your organization — whether they’re a ticket buyer, donor, member, volunteer or student. All customer interactions, from purchases and contributions to communications and preferences, are captured in a single, accessible profile. This centralized data enables teams across departments to personalize engagement, track relationships over time and make data-driven decisions. The platform also supports complex relationship mapping — connecting individuals to households, schools, foundations and networks — while maintaining industry-leading security and user permissions. With Tessitura, customer data becomes a strategic asset, powering insights, workflows and lifelong engagement. Key features include: Ticketing & admissions Sell any type of ticket — general admission, timed entry or reserved seating — with flexible tools for dynamic pricing, subscriptions and promotions. Fundraising & memberships Manage the full donor lifecycle, from online giving to major gifts and planned giving, with integrated stewardship and campaign tracking. Marketing Use behavioral data to create targeted, multichannel campaigns that drive engagement and revenue. Business insights Make data-driven decisions with drag-and-drop analytics, customizable dashboards and cross-departmental insights. Mobile & e-commerce Deliver seamless, branded experiences for ticketing, donations and memberships — optimized for mobile. More than software … a community. Tessitura supports over 800 organizations in 10 countries, including theaters, museums, zoos, aquariums and symphonies. Our team provides 24/7 support and expert guidance to help organizations grow revenue and build lasting engagement. Tessitura is a proven, scalable solution tailored to the unique needs of the cultural sector.


  **Average Rating:** 3.8/5.0
  **Total Reviews:** 76

**User Satisfaction Scores:**

- **Ease of Use:** 6.2/10 (Category avg: 8.6/10)
- **Quality of Support:** 7.7/10 (Category avg: 9.0/10)
- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 9.3/10)


**Seller Details:**

- **Seller:** [Tessitura Network](https://www.g2.com/sellers/tessitura-network)
- **Company Website:** https://www.tessituranetwork.com
- **Year Founded:** 2002
- **HQ Location:** Dallas, TX
- **Twitter:** @tessnetwork (3,094 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/969482/ (464 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Performing Arts, Non-Profit Organization Management
  - **Company Size:** 66% Mid-Market, 28% Small-Business


#### Pros & Cons

**Pros:**

- Customer Support (10 reviews)
- Features (10 reviews)
- Ease of Use (9 reviews)
- Helpful (9 reviews)
- Data Analytics (7 reviews)

**Cons:**

- Difficult Learning (11 reviews)
- Learning Curve (11 reviews)
- Learning Difficulty (11 reviews)
- Complexity (6 reviews)
- Complexity Issues (5 reviews)

### 13. [Fundraising Report Card](https://www.g2.com/products/fundraising-report-card/reviews)
  Fundraising Report Card is a cloud based analytics & reporting platform for nonprofits that drill-downs on donor retention, donor churn, and produces interactive charts and visualizations that help make sense of donor data.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 12

**User Satisfaction Scores:**

- **Ease of Use:** 9.5/10 (Category avg: 8.6/10)
- **Quality of Support:** 8.3/10 (Category avg: 9.0/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10)


**Seller Details:**

- **Seller:** [MarketSmart](https://www.g2.com/sellers/marketsmart)
- **Year Founded:** 2008
- **HQ Location:** Greenbelt, MD
- **Twitter:** @Marketsmart (20 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/717599/ (48 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 50% Small-Business, 42% Mid-Market


### 14. [Millennium](https://www.g2.com/products/abila-millennium/reviews)
  Millennium is a donor relationship management tool that provides you with a view of donation activity, communications received, events attended, and personal relationships.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 13

**User Satisfaction Scores:**

- **Ease of Use:** 7.6/10 (Category avg: 8.6/10)
- **Quality of Support:** 7.7/10 (Category avg: 9.0/10)
- **Has the product been a good partner in doing business?:** 7.1/10 (Category avg: 9.3/10)


**Seller Details:**

- **Seller:** [NetFORUM](https://www.g2.com/sellers/netforum)
- **Year Founded:** 1998
- **HQ Location:** McLean, Virginia
- **Twitter:** @NetForumCB (75 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/momentivesoftware/ (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 38% Mid-Market, 31% Enterprise


### 15. [DonorScape](https://www.g2.com/products/donorscape/reviews)
  DonorScape is a suite of prospect analysis services developed from over fifty years of fundraising best practices, research, and analysis at top tier non-profit institutions. We're currently offering a free trial of out latest upgrades. We'll screen your entire database and give you a detailed report on what we find. Contact us here: https://www.donorscape.com/contact


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 3

**User Satisfaction Scores:**

- **Ease of Use:** 10.0/10 (Category avg: 8.6/10)
- **Quality of Support:** 10.0/10 (Category avg: 9.0/10)


**Seller Details:**

- **Seller:** [Donoscape](https://www.g2.com/sellers/donoscape)
- **Year Founded:** 1961
- **HQ Location:** Chicago, US
- **Twitter:** @DonorScape (873 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/grenzebach-glier-%26-associates (78 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 67% Mid-Market, 33% Enterprise


### 16. [GiveCampus](https://www.g2.com/products/givecampus/reviews)
  GiveCampus is a comprehensive B2B SaaS solution designed specifically to assist educational institutions, including colleges, universities, and independent schools, in optimizing their fundraising efforts and raising more money. Established in 2014, GiveCampus focuses exclusively on the unique needs of the education sector, providing a platform that enhances fundraising efficiency, engages more donors, and ultimately helps schools raise more funds. By leveraging AI-powered workflows and predictive modeling (“GC Intelligence”), GiveCampus streamlines various fundraising initiatives, making it easier for institutions to manage their donor relationships and campaigns. The platform caters to a diverse audience within the educational advancement landscape, including advancement services teams, annual giving and alumni relations professionals, and frontline fundraisers. Four core solutions comprise the GiveCampus platform and users can send personalized emails, texts, and videos from each—no matter which Platform Edition they choose: - GC Online Giving - for everyday giving, crowdfunding, and giving days - GC Gift Officer - for DGOs, LGOs, MGOs, and even student fundraising / phonathon—anyone who manages a portfolio or does 1:1 engagement - GC Events - for managing registration, ticketing, promotion, and donor engagement - GC Volunteer Management - for creating meaningful volunteer experiences at scale GC Online Giving allows advancement teams to manage all online fundraising initiatives from a single, secure platform. Access to mobile-first giving forms, robust crowdfunding tools, and powerful peer-to-peer social fundraising software ensures institutions have everything they need to raise more dollars from more donors with less effort. GC Gift Officer helps frontline fundraisers build more pipeline, schedule more visits with potential donors, and ultimately close more gifts. By providing AI-informed insights and built-in outreach tools that enhance donor engagement, GC Gift Officer helps institutions cultivate meaningful relationships with supporters at every stage of the donor pyramid. GC Events simplifies the registration and ticketing experience, helps boost attendance rates, and seamlessly connects event attendees to giving opportunities. With just a single click, event page visitors can be directed to giving forms and campaign pages, making it easier for schools to capitalize on the enthusiasm generated by their events. GC Volunteer Management enhances the effectiveness of volunteer programs, empowering alumni relations and advancement teams to streamline their volunteer efforts, saving valuable time for staff and volunteers alike. By optimizing volunteer engagement, GiveCampus ensures that schools can harness the full potential of their alumni networks, further driving fundraising initiatives and community involvement. Finally, built-in AI-powered outreach capabilities (via GC Outreach) are included with each of the aforementioned core solutions, allowing users to write, design, and send branded emails, text messages, and video to smartly segmented lists from wherever they are in the GiveCampus platform. Overall, GiveCampus stands out in the fundraising software category by offering a tailored, comprehensive suite of integrated solutions that address the specific challenges faced by educational institutions.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 63

**User Satisfaction Scores:**

- **Ease of Use:** 8.8/10 (Category avg: 8.6/10)
- **Quality of Support:** 9.1/10 (Category avg: 9.0/10)
- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.3/10)


**Seller Details:**

- **Seller:** [GiveCampus](https://www.g2.com/sellers/givecampus)
- **Company Website:** https://www.givecampus.com/
- **Year Founded:** 2014
- **HQ Location:** Washington, District of Columbia
- **Twitter:** @GiveCampus (519 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/givecampus/ (131 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Higher Education, Primary/Secondary Education
  - **Company Size:** 54% Mid-Market, 33% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (7 reviews)
- Features (5 reviews)
- Intuitive (5 reviews)
- Customer Support (4 reviews)
- User Interface (3 reviews)

**Cons:**

- Poor Customer Support (3 reviews)
- Expensive (2 reviews)
- Not Intuitive (2 reviews)
- Poor Navigation (2 reviews)
- Clunky Design (1 reviews)

### 17. [ResultsPlus](https://www.g2.com/products/resultsplus/reviews)
  ResultsPlus is a donor management and fundraising software solution


  **Average Rating:** 3.0/5.0
  **Total Reviews:** 11

**User Satisfaction Scores:**

- **Ease of Use:** 6.4/10 (Category avg: 8.6/10)
- **Quality of Support:** 5.0/10 (Category avg: 9.0/10)
- **Has the product been a good partner in doing business?:** 5.0/10 (Category avg: 9.3/10)


**Seller Details:**

- **Seller:** [ResultsPlus](https://www.g2.com/sellers/resultsplus)
- **Year Founded:** 1979
- **HQ Location:** Rochester, Minnesota
- **Twitter:** @ResultsPlus (1,107 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Non-Profit Organization Management
  - **Company Size:** 64% Small-Business, 27% Mid-Market


### 18. [Blackbaud Fundraiser Performance Management](https://www.g2.com/products/blackbaud-fundraiser-performance-management/reviews)
  Raise more money using custom predictive models, convenient fundraising tools, and industry-specific benchmarks available with Blackbaud Fundraiser Performance Management™.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 2

**User Satisfaction Scores:**

- **Ease of Use:** 8.3/10 (Category avg: 8.6/10)
- **Quality of Support:** 8.3/10 (Category avg: 9.0/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10)


**Seller Details:**

- **Seller:** [Blackbaud](https://www.g2.com/sellers/blackbaud)
- **Year Founded:** 1981
- **HQ Location:** Charleston, South Carolina
- **Twitter:** @blackbaud (32,570 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/162724/ (3,168 employees on LinkedIn®)
- **Ownership:** NASDAQ:BLKB

**Reviewer Demographics:**
  - **Company Size:** 50% Enterprise, 50% Mid-Market


### 19. [Boodle AI](https://www.g2.com/products/boodle-ai/reviews)
  boodle teams artificial intelligence with nonprofit supporters to find new donors who look like the nonprofit's best donors


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 3

**User Satisfaction Scores:**

- **Ease of Use:** 7.5/10 (Category avg: 8.6/10)
- **Quality of Support:** 9.2/10 (Category avg: 9.0/10)


**Seller Details:**

- **Seller:** [AI Assistant for Nonprofit Fundraising](https://www.g2.com/sellers/ai-assistant-for-nonprofit-fundraising)
- **Year Founded:** 2023
- **HQ Location:** Tysons, US
- **LinkedIn® Page:** https://www.linkedin.com/company/boodleboxai/ (54 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Small-Business


### 20. [Wealth-X Integration](https://www.g2.com/products/wealth-x-integration/reviews)
  The Wealth-X Database is the world’s largest collection of hand-curated dossiers on wealthy individuals from around the globe. Our organization provides unique data and intelligence to financial institutions, not-for-profit organizations, educational institutions, and luxury brands seeking to engage the world’s wealthiest individuals. Wealth-X provides clients with two distinct ways to access our data through integration. Learn more and select the access point that’s best for your organization’s prospecting strategy: Wealth-X Salesforce Application Combine the Wealth-X database with your existing Salesforce data to gain a holistic picture of clients and prospects, including an analysis of their wealth and existing relationship network, to conduct meaningful conversations and convert new business. Wealth-X API Seamlessly integrate the Wealth-X database within the context of your organization’s existing client management and prospecting system, or any internal system, to enhance your data assets and elevate your development goals. Wealth-X is an Altrata company, a part of Euromoney PLC. Altrata is comprised of five distinct offerings: BoardEx, Boardroom Insiders, RelSci, WealthEngine, and Wealth-X. Together, we provide data and intelligence on the most impactful people to our clients' success.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 2

**User Satisfaction Scores:**

- **Ease of Use:** 10.0/10 (Category avg: 8.6/10)
- **Quality of Support:** 10.0/10 (Category avg: 9.0/10)


**Seller Details:**

- **Seller:** [Wealth-X](https://www.g2.com/sellers/wealth-x)
- **HQ Location:** New York
- **Twitter:** @WealthX (7,910 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1411085 (79 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 50% Enterprise, 50% Mid-Market


### 21. [Beam Insights](https://www.g2.com/products/beam-insights/reviews)
  Beam Insights is a fundraising planning software that provides nonprofit fundraisers the real-time insights they need to pivot, make decisions, and plan for what’s next. It connects with your CRM or database and analyzes your data to help with campaign and annual planning, goal setting, and tracking. Your fundraisers get access to high-level data and in-depth analyses of your donor pool and can assess—in real time—donors’ capacity and progress towards fundraising goals.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 1

**User Satisfaction Scores:**

- **Ease of Use:** 8.3/10 (Category avg: 8.6/10)
- **Quality of Support:** 8.3/10 (Category avg: 9.0/10)


**Seller Details:**

- **Seller:** [Campbell & Company](https://www.g2.com/sellers/campbell-company)
- **Year Founded:** 1976
- **HQ Location:** Chicago, US
- **LinkedIn® Page:** https://www.linkedin.com/company/campbell-%26-company/ (153 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Small-Business


### 22. [Blackbaud ResearchPoint](https://www.g2.com/products/blackbaud-researchpoint/reviews)
  Blackbaud prospecting software uses advanced proprietary analytics methods to evaluate data from over 100 fully compliant data sources.


  **Average Rating:** 2.5/5.0
  **Total Reviews:** 1

**User Satisfaction Scores:**

- **Ease of Use:** 3.3/10 (Category avg: 8.6/10)
- **Quality of Support:** 10.0/10 (Category avg: 9.0/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)


**Seller Details:**

- **Seller:** [Blackbaud](https://www.g2.com/sellers/blackbaud)
- **Year Founded:** 1981
- **HQ Location:** Charleston, South Carolina
- **Twitter:** @blackbaud (32,570 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/162724/ (3,168 employees on LinkedIn®)
- **Ownership:** NASDAQ:BLKB

**Reviewer Demographics:**
  - **Company Size:** 100% Mid-Market


### 23. [KIT](https://www.g2.com/products/kit-kit/reviews)
  Fundraising KIT is a data-driven toolkit that helps nonprofits raise more for their cause. KIT integrates with leading nonprofit CRMs to identify supporters ready to give, segment donors for targeted communications, and track fundraising progress, all while saving time and resources in the quest to increase revenue.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 1

**User Satisfaction Scores:**

- **Ease of Use:** 8.3/10 (Category avg: 8.6/10)
- **Quality of Support:** 6.7/10 (Category avg: 9.0/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)


**Seller Details:**

- **Seller:** [KIT](https://www.g2.com/sellers/kit)
- **HQ Location:** Vancouver, CA
- **LinkedIn® Page:** https://www.linkedin.com/company/fundraisingkit/ (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Small-Business


### 24. [SmartAID](https://www.g2.com/products/smartaid/reviews)
  SmartAID is a web application to manage donor information and fundraising campaigns. Through a simple and intuitive interface, but also thanks to advanced data mining techniques, SmartAID allows you to easily navigate data and view indicators and statistics on your fundraising activities.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 1

**User Satisfaction Scores:**

- **Ease of Use:** 10.0/10 (Category avg: 8.6/10)
- **Quality of Support:** 10.0/10 (Category avg: 9.0/10)


**Seller Details:**

- **Seller:** [SmartAID](https://www.g2.com/sellers/smartaid)
- **Year Founded:** 2017
- **HQ Location:** Sydney, AU
- **LinkedIn® Page:** http://www.linkedin.com/company/smartaid (21 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Small-Business


### 25. [Wealth-X Professional](https://www.g2.com/products/wealth-x-professional/reviews)
  Wealth-X Professional provides access to the world’s most robust collection of curated research and intelligence on very high net worth (VHNW) and ultra high net worth (UHNW) individuals. With hundreds of thousands of records, Wealth-X Professional is the ultimate resource for financial institutions, not-for-profit organizations, educational institutions, and luxury brands seeking to engage the wealthy. Wealth-X is an Altrata company, a part of Euromoney PLC. Altrata is comprised of five distinct offerings: BoardEx, Boardroom Insiders, RelSci, WealthEngine, and Wealth-X. Together, we provide data and intelligence on the most impactful people to our clients' success.


  **Average Rating:** 3.9/5.0
  **Total Reviews:** 4

**User Satisfaction Scores:**

- **Ease of Use:** 8.3/10 (Category avg: 8.6/10)
- **Quality of Support:** 8.9/10 (Category avg: 9.0/10)


**Seller Details:**

- **Seller:** [Wealth-X](https://www.g2.com/sellers/wealth-x)
- **HQ Location:** New York
- **Twitter:** @WealthX (7,910 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1411085 (79 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 60% Enterprise, 40% Mid-Market




## Parent Category

[Nonprofit Software](https://www.g2.com/categories/nonprofit)



## Related Categories

- [Fundraising Software](https://www.g2.com/categories/fundraising)
- [Donor Management Software](https://www.g2.com/categories/donor-management)



---

## Buyer Guide

### What You Should Know About Donor Prospect Research Software

### What is Donor Prospect Research Software?

Donor prospect research software provides fundraising intelligence that helps nonprofit organizations identify prospective donors and strategically tailor their outreach. These solutions pull data from various sources to identify donor affinities and past philanthropic history and use wealth screening to estimate giving capacity. Fundraising teams can then integrate this prospect research into their donor database and identify their top prospects. This is especially useful when targeting outreach for major gifts and capital campaigns, but all fundraising efforts benefit from this donor data. 

While most donor prospect research solutions focus on identifying new prospects for individual giving, some products may also provide corporate and foundation fundraising intelligence that helps grant writers seek out new fundraising opportunities.

### What are the Common Features of Donor Prospect Research Software?

The following are some core features within donor prospect research software that can help fundraisers identify new major donors:

**Searchable database:** Donor prospect research tools are powered by data providers that feed different data sets into a searchable database. Users can access prospects' biographical, philanthropic, and wealth data to identify past giving history and current giving capacity and determine how to connect with these potential donors. Users can search for prospects in specific career areas or affinity groups.

**Prospect profiles:** After identifying specific prospects, profiles can be built to aggregate all relevant information in one accessible location. Users can quickly access demographic information, contact information, and probability scores for donor potential.

**Wealth screening:** Wealth screening pulls from sources such as real estate investments, political contributions, corporate affiliations, and stock holdings to determine a prospect’s estimated giving potential. By knowing the realistic giving range of a prospect, fundraisers tailor their stewardship efforts more strategically.

**CRM integration:** Donor prospect research software should integrate with a nonprofit CRM or similar donor management system. This allows users to populate donor records with the data gained from the prospect research and, in some cases, automate the process of re-screening and updating the wealth and philanthropic data. These additional insights can help sort donor records and build lists of prospects for specific campaigns based on rankings assigned by the donor prospect research tool.

**Predictive analytics:** Newer donor prospect research software uses AI to provide actionable insights to fundraisers and help them hone in on the prospects most likely to support specific campaigns and initiatives, from major gifts, to planned giving, and even specific program grants. Modeling tools help identify prospects most aligned with existing donor profiles. With analytics, fundraisers can craft better messaging to the right donors at the right time and boost donor acquisition and retention.

### What are the Benefits of Donor Prospect Research Software?

The primary benefits of donor prospect research software are mentioned below:

**Data-driven prospecting:** Donor prospect research systems help fundraisers access deeper insights into prospective and current donors, saving time in their outreach efforts. By removing the guesswork, fundraisers know how much to ask from their prospects and which prospects to target for specific giving areas. Users can drill into specific wealth ranges or donor affinities and uncover missed opportunities in their current supporter base as well.

**Improved donor retention:** Aided by analytics and automation features, fundraisers can ensure they send the proper messaging to donors at the right time. It is easy to overlook donors when caught up in acquisition and prospecting efforts, so donor prospect research software removes some of this burden from fundraising staff. Additionally, fundraisers don’t have to worry about making unreasonable gift requests from donors with incompatible giving capacities.

**Better donor relationships:** Donor prospect research software allows fundraisers to access an incredible amount of information about prospective and current donors. This wealth, philanthropic, and biographical data help fundraisers know their donors better as people, leading to stronger relationships overall. Donors want to feel valued and connected to missions that align with their affinities.

### Who Uses Donor Prospect Research Software?

Fundraising and development teams use donor prospect research to support fundraising campaigns. Wealth screening and donor affinities are extremely useful data points when determining which current and prospective new donors to target for solicitations. Fundraisers can craft better messaging if they know that a prospective donor has a particular interest in their organization’s mission, and they can set more realistic expectations for a donor’s giving capacity. Grantwriters and corporate relationship staff also use these tools to identify grant and sponsorship opportunities.

#### Software Related to Donor Prospect Research Software

Related solutions that can be used together with donor prospect research software include:

[Nonprofit CRM software](https://www.g2.com/categories/nonprofit-crm) **:** Wealth and giving capacity information pulled by donor prospect research can often be integrated into donor records in a nonprofit CRM database.

[Alumni management software](https://www.g2.com/categories/alumni-management) **:** Educational institutions also rely on donor prospect research tools to target alumni for fundraising campaigns. 

### Challenges with Donor Prospect Research Software

Software solutions can come with their own set of challenges. 

**Data relevancy:** Donor prospect research software relies on data integrations and providers to power the search functionality. Without a sufficient amount of publicly accessible information, users may not be able to get entirely accurate prospect research. Wealth screening may not reflect a donor’s current giving potential, and philanthropic history can be spotty if the donor makes anonymous gifts.

**Pricing model:** Some donor prospect research tools charge per prospect screening, which may be prohibitive to nonprofit organizations with a smaller budget. This can result in the prospect research database being used too infrequently to generate accurate data or still results in many missed opportunities due to rationing out prospect screening.

**Ineffective stewardship strategy:** While donor prospect research software offers actionable insights, fundraising staff still have to have an effective strategy in place to use that data and build donor relationships. The software cannot automate every part of the process, and fundraisers must interpret the data with their specific circumstances in mind. If an organization has an understaffed fundraising team or cannot retain donor relationships, the prospect research will not be as well utilized as it could be.

### How to Buy Donor Prospect Research Software

#### Requirements Gathering (RFI/RFP) for Donor Prospect Research Software

Whether a company is just starting to explore donor prospect research software or is looking for a more appropriate solution for their needs, G2.com can help inform buyers of the market and assist them in selecting the best software product for their business.

For donor prospect research software, the core functionality does not differ much across products. They will likely only differ in which data sources power their search tool and which specific donor databases they integrate. Some products also focus more on foundation and corporate prospecting than individual donor data. Most importantly, buyers should consider the pricing model for each potential product. Donor prospect research providers may charge a monthly or annual subscription or charge per prospect report pulled. Depending on the intended use cadence of this software, nonprofits should weigh the cost versus the benefit.

#### Compare Donor Prospect Research Software Products

**Create a long list**

The first step to finding the perfect software solution is to create a preliminary list of products that fit the buyer’s general needs. The next step is to narrow down the list by selecting specific features that are must-haves or requirements for the buyer. G2.com provides information about the best donor prospect research software, allowing buyers to filter options and user reviews to help narrow the product list to a more relevant selection.

**Create a short list**

Creating a short list of software products is an essential step in the buying process. While it may be daunting to filter through various products, users can get help by utilizing G2’s compare feature. This feature will take products of choice and display them side by side so the buyer can easily determine which software ticks the important boxes on the list. Some donor prospect research tools may only focus on wealth screening and donor affiliations, while others may offer predictive analytics and score prospects based on a variety of data points.

**Conduct demos**

Once the buyer has narrowed down the product list, the next step is to conduct a demo. Demos allow buyers to see a product and its features in more detail. To ensure a buyer gets the most out of a demo, it’s important to go in prepared. Some of the questions to keep in mind would be: How intuitive is the software for their team? What data sources inform the prospect research? Does it have the potential to screen for both individual donors and grantmaking foundations? Additionally, buyers should inquire about cost, integrations, vendor support, and any concerns they have about the product. Adequate preparation will make it easier for a buyer to compare products after completing the demos.

#### Selection of Donor Prospect Research Software

**Choose a selection team**

Executive leadership and senior-level fundraising staff should be involved in the selection process, as they have the biggest stake in achieving an organization’s fundraising goals. The director of fundraising should have the largest influence in the process, as their team’s donor management and fundraising strategy relies on having access to the most comprehensive set of donor data.

**Negotiation**

Once the selection team has narrowed down their software picks, it’s time to discuss integration options, pricing, and the type of support needed from the donor prospect research vendor. It’s always important to address pricing options, even when they are listed on a vendor’s website. Buyers must determine whether the vendor offers subscription-based or pay-per-report pricing. Many software vendors will provide discounts and custom pricing options based on the buyer's needs.

**Final decision**

Once a buyer has made the final decision on a product and is ready to move forward with a purchase, it is recommended to conduct a final demo with the entire fundraising team. They can enquire about a trial run and determine the next steps if the product doesn’t ultimately fit their needs. These steps can give a buyer an additional sense of security and confidence when making a final decision.