Aplix's "MyBeacon" is a Bluetooth Smart product that supports Bluetooth Low Energy. Sends data to iOS devices that support iBeacon. It is possible to rewrite the data transmitted using an iOS device that supports iBeacon, and it is possible to easily start a service using Beacon just by placing and pasting. It is attracting attention as a new solution for a wide range of services such as O2O, location information, marketing, facility/exhibition guidance, behavioral understanding/analysis, etc. in the food and beverage, apparel/fashion, tourism, transportation, leisure/entertainment industries . It is also being put to practical use in medical and nursing care, safety confirmation, infrastructure, etc.