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Refract

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(1)5.0/5

Refract is a social media scheduling and publishing tool for small businesses, marketing teams and agencies. Users write one short note, and Refract uses AI to draft a separate version of the post for each connected network, adapted to that network's length limits, format and conventions. Each version can be edited and must be approved before it is scheduled. Refract learns from user edits to keep drafts consistent with the brand's voice. Supported networks: Bluesky, Mastodon, Pixelfed, Pinterest, Tumblr, Telegram, Discord, Slack, WordPress and DEV. Instagram, Facebook, Threads, TikTok, YouTube, LinkedIn, X and Google Business Profile are in development. Features include a content calendar, bulk import, analytics, an image and video studio, approval workflows, separate workspaces for agency clients, a REST API, webhooks, and an MCP server for connecting AI assistants such as Claude and ChatGPT.

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