
Anova provides the backbone for our corporate Competitive Win : Loss program - giving us insights into the strengths and weaknesses of our products and sales process. The program applied to 10% of all won and lost opportunities in the Sales process. Working with the insights from Anova team, we deliver real-time and semi-annual feedback to our Corporate Leadership team, as well as Sales, Marketing, Pricing, and Product Management functions. Review collected by and hosted on G2.com.
Anova's proprietary methodology and technology ensure we understand our critical differentiators and gaps. Their easy-to-use self-service portal provides immediate access to the status of all interviews, immediate access to all transcripts (with the ability to search across competitors, keywords, and more), and quantitative comparisons with our competitors. When we need additional details, Anova is always willing to deliver deep-dive analysis to help us understand relevant drivers. Review collected by and hosted on G2.com.